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SM NEXT 3.0: SM’s Next Chapter Part 1
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Fans of SM Entertainment artists, K-pop industry professionals, and investors interested in the future of entertainment companies.
TL;DR
SM Entertainment outlines its "SM 3.0" strategy, evolving from multi-production to a "multi-creative" system. This shift empowers creators with more autonomy, aiming to maximize artist potential and deliver diverse content to meet growing fan demands. The company also plans new global groups and enhanced fan services.
Key Takeaways
- SM Entertainment is evolving beyond its multi-production system to a multi-creative structure, empowering creators with more autonomy to foster artist synergy and artistic evolution.
- The company is strategically expanding its global reach by preparing new boy groups and collaborating with local partners in China, Thailand, and Japan.
- SM is significantly enhancing its music supply capabilities, increasing released music by 170% through expanded artist rosters and a strengthened global A&R network.
- The multi-label system is being leveraged to deepen expertise across various genres, establishing new labels like SM Classics and ScreaM Records to build a competitive music portfolio.
- SM is investing in external producers and artists, like Great M, to foster new synergies and drive continuous growth and expansion within the K-pop industry.
- Artist protection remains a priority, with SM vowing stronger responses to false information and malicious posts, and planning to share response status updates quarterly.
- Enhancing fan experience is central, with plans to improve fan club services, introduce exclusive benefits, and tailor global fan club operations to regional specificities.
- The core focus remains on creating top-tier artists and content, deepening fan engagement, and proving intrinsic value through high-quality music and dedicated artist care.
In This Video
- 00:28SM Entertainment's New Chapter
SM Entertainment introduces its vision for the future, building on 30 years of K-pop history and aiming for global growth.
- 01:46Artist-Centric Approach
SM emphasizes artists as its core, refining its methodology to maximize individual potential and growth.
- 02:21SM 3.0 and Multi-Production
SM 3.0's multi-production system enhances focus on artists, leading to successful releases and career peaks.
- 03:33Evolution to Multi-Creative
Transitioning to a multi-creative structure empowers creators, granting them autonomy for synergistic artist collaborations.
- 06:04Future Artist Lineup
New boy groups and global collaborations are planned, leveraging local partnerships for international expansion.
- 07:03Enhancing Music Supply
SM significantly boosted music production and global A&R through KMR, aiming to be Asia's top publishing company.
- 09:04Multi-Label System Growth
The multi-label system fosters diverse musical exploration and strategic investments in new artists and producers.
Questions & Answers
What is SM 3.0 and what are its goals?
SM 3.0 aims to be a global entertainment company focused on fans and shareholders. It involves strengthening multi-production, multi-label, and publishing, expanding IP business, and establishing tailored global strategies with a supporting management system.
How has SM 3.0 changed artist management?
SM 3.0 introduced a five-production system to increase focus on individual artists and improve efficiency in album releases and concerts. This led to new artists like RIIZE and NCt WISH achieving significant success.
What is the 'multi-creative' system at SM Entertainment?
The multi-creative system shifts the focus from organizational structure to people. It empowers 'creators' with independent authority to foster synergy with artists, ensuring creative independence and flexibility in project assignments.
What are SM Entertainment's future plans for new artists?
SM plans to debut a new boy group in 2026, potentially including members from SMTR25. They are also preparing global groups through collaboration with local partners in China, Thailand, and Japan.
How is SM Entertainment strengthening its music production and publishing?
SM has significantly increased its music supply, with a 170% rise in released music post-SM 3.0. This is supported by their subsidiary Creation Music Rights (KMR), which has expanded its global network of songwriters and producers.
What is SM Entertainment doing to protect its artists?
SM operates 'Kwangya 119' to protect artists from false information and malicious posts. They have received numerous fan reports and plan to share response status quarterly starting in 2026.
Key Terms
- SM 3.0 — SM Entertainment's strategic initiative to become a global entertainment company centered around fans and shareholders, focusing on multi-production, multi-label, and global expansion.
- Multi-Production System — A system within SM Entertainment that divides artist management into specialized production teams to enhance focus and efficiency for individual artists and their projects.
- Multi-Creative System — An evolution of SM's structure that prioritizes creators and grants them independent authority, aiming to foster greater synergy and creative freedom with artists.
- KMR (Creation Music Rights) — SM Entertainment's music publishing subsidiary responsible for strengthening global music sourcing and production capabilities through an extensive network of songwriters and producers.
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