Economists, students of behavioral economics, and anyone interested in how people make decisions and the limitations of traditional economic models.
The webinar introduces Richard Thaler and Alex Imas, discussing their book on behavioral economics anomalies and their evolution.
Behavioral economics literature is divided into biases in preferences and beliefs, and more recently, noise.
Richard Thaler's work on nudging and paternalism helps overcome biases by influencing choices, like the 'Save More Tomorrow' program.
The book's original version was based on 1992 columns, and the new edition revisits anomalies after 30 years.
Economists need to 'think twice' and engage System Two, moving beyond simplistic models to understand real decision-making.
A key issue is distinguishing between normative models (how people *should* act) and descriptive models (how they *do* act).
Economics assumes agents optimize, but the complexity of problems like life cycle savings makes pure maximization unrealistic for most.