# What investors ACTUALLY want to see in your PITCH DECK.

https://www.youtube.com/watch?v=jYWF64Um7pw

[00:00] hey guys before you create any pitch
[00:02] hey guys before you create any pitch presentation you need to have these
[00:04] presentation you need to have these eight or it's more like seven eight
[00:05] eight or it's more like seven eight specific slides so that's what i'll talk
[00:07] specific slides so that's what i'll talk about today
[00:10] all right everyone welcome back to my
[00:12] all right everyone welcome back to my ninth video in my
[00:13] ninth video in my 100 day youtube challenge and today i
[00:15] 100 day youtube challenge and today i wanted to talk about
[00:16] wanted to talk about some just you know there's so many
[00:18] some just you know there's so many videos out there about different slide
[00:19] videos out there about different slide presentations and you know
[00:21] presentations and you know there's everything that you want to know
[00:22] there's everything that you want to know but um i just wanted to make a very
[00:23] but um i just wanted to make a very brief presentation today and talk to you
[00:25] brief presentation today and talk to you all about the
[00:26] all about the eight bullet points that you should try
[00:27] eight bullet points that you should try to answer when making
[00:29] to answer when making any presentation whether you're pitching
[00:31] any presentation whether you're pitching live or this is just a presentation
[00:32] live or this is just a presentation you're going to share
[00:33] you're going to share with people who are interested in your
[00:35] with people who are interested in your company all right you're wondering why
[00:36] company all right you're wondering why do i know what i'm talking about well
[00:37] do i know what i'm talking about well i've been a venture capitalist for
[00:38] i've been a venture capitalist for several years in london investing in two
[00:41] several years in london investing in two unicorns farfetch and vestier collectif
[00:43] unicorns farfetch and vestier collectif which only recently became a unicorn
[00:45] which only recently became a unicorn and also i run an investor accelerator
[00:47] and also i run an investor accelerator in oslo norway where i taught
[00:49] in oslo norway where i taught investors people who wanted to learn how
[00:51] investors people who wanted to learn how to invest in startups
[00:52] to invest in startups how to invest in startups and also of
[00:53] how to invest in startups and also of course i've run my own company and i've
[00:55] course i've run my own company and i've also sold one so
[00:56] also sold one so i think i'm relatively qualified to talk
[00:58] i think i'm relatively qualified to talk about what to look for and what to
[01:00] about what to look for and what to include in a pitch deck
[01:01] include in a pitch deck so today I'm just going to go straight to it, you know, no fanciness.
[01:04] Straight to the point of the eight bullet points that you have to answer when creating a slide presentation.
[01:09] All right, let's get into it. Slide one.
[01:11] Uh, this is one that's often forgotten or overlooked specifically because, uh, you know, hopefully when the world unlocks and you're pitching live again.
[01:18] If you're pitching at a demo day or you know you're at any event and you're sort of you know pitching in an order of 10 to 20 startups, right?
[01:25] One of the slides that stays on the longest is the opening slide because you know you're gonna walk on stage.
[01:31] The other startup walks off stage is that there's a handover of mics and things like that.
[01:35] So the one slide that often stays on to the audience seeing the longest is your opening slide.
[01:40] It's your slide that's your logo and your one-liner.
[01:42] So that first slide is really important because you want to associate your startup's branding and logo with what you do, right?
[01:52] So you need to be immediately understandable.
[01:54] So it's really important to have a sexy one-liner.
[01:55] I'll give an example of what I used to have.
[01:57] I'll link it up right now, it was Lunacorn, a mobile media brand, right?
[02:02] a mobile media brand right so immediately i'm associating our company color profile our logo with what we do so the audience immediately connects with what you do.
[02:09] and the reason that one's important is because those investors or those people in the room who are interested in that industry um will immediately go i should listen to this pitch because you know the last three have been in fintech and i don't i'm not interested in that but i'm interested in media and the lunacorn is a mobile media brand so better pay attention right so you're just immediately kind of filtering the audience to those who should actually listen.
[02:29] that's number one number two selling the problem and you won't have to sell the solution right you've probably heard this one before but if you are pitching a medical technology company to an audience that aren't medical people you should sell the problem because they probably won't understand the issue that you're trying to solve right so it's very important to sell the importance of the problem because i've had examples of that where people pitched presentations to me and it was a nurse talking about an incredible product but i'm not a nurse and i don't understand how um you know er's emergency rooms work so they were just pitching to you know a
[03:03] they were just pitching to you know a completely ignorant audience.
[03:05] completely ignorant audience it was a brilliant idea but it was lost.
[03:07] it was a brilliant idea but it was lost on all of us right so we didn't invest.
[03:09] on all of us right so we didn't invest and you know we lost out on a great.
[03:10] and you know we lost out on a great company because the.
[03:12] company because the pitcher didn't know their audience so.
[03:13] pitcher didn't know their audience so you should always know your audience and.
[03:15] you should always know your audience and sell the problem to them try to show the.
[03:17] sell the problem to them try to show the importance of that issue even if it's a.
[03:20] importance of that issue even if it's a complex one try to break it down in a.
[03:22] complex one try to break it down in a way that i would understand so there's a.
[03:23] way that i would understand so there's a rule of thumb i always.
[03:24] rule of thumb i always tell founders and i've always used.
[03:26] tell founders and i've always used myself you're pitching specifically when.
[03:28] myself you're pitching specifically when you're talking about the problem.
[03:29] you're talking about the problem to a room of um 10 year olds right so.
[03:33] to a room of um 10 year olds right so they have there's not so much of a.
[03:34] they have there's not so much of a language barrier they speak english but.
[03:36] language barrier they speak english but there's a vocabulary limit right so you.
[03:38] there's a vocabulary limit right so you can't go in there throwing buzz words.
[03:40] can't go in there throwing buzz words that are like.
[03:41] that are like industry specific you want to go in.
[03:43] industry specific you want to go in there and just be as.
[03:44] there and just be as obviously understandable as possible all.
[03:46] obviously understandable as possible all right number three is the solution right.
[03:47] right number three is the solution right what are you doing to solve that problem.
[03:49] what are you doing to solve that problem right now there's a really important.
[03:51] right now there's a really important element here which is sort of the the.
[03:52] element here which is sort of the the power of persuasion and the power of yes.
[03:54] power of persuasion and the power of yes uh where you basically psychologically.
[03:57] uh where you basically psychologically convince the audience that they're right.
[03:58] convince the audience that they're right because.
[03:59] because you sell them a problem and obviously.
[04:01] you sell them a problem and obviously now you're going to tell them the.
[04:02] now you're going to tell them the solution right so.
[04:03] solution right so and it's a win-win because if your.
[04:05] and it's a win-win because if your solution is an obvious one.
[04:06] solution is an obvious one then they're like oh you know why didn't i think of that.
[04:07] then they're like oh you know why didn't i think of that okay brilliant for these guys and girls why are they doing that.
[04:09] guys and girls why are they doing that and oh you know now i have questions are they the team to do it what's their traction like right.
[04:10] and oh you know now i have questions are they the team to do it what's their traction like right.
[04:12] are they the team to do it what's their traction like right.
[04:14] traction like right um but even if it's a if it's a solution that isn't obvious you're gonna surprise the audience and actually you might put yourself in the seat of basically uh you know brilliant people who have come up with an inventive idea that's never been thought of so either way whether your solution is obvious or not you're going to win the audience onto your side so think about that one and again same as selling the problem uh sell your solution in a way that's easy to understand.
[04:15] um but even if it's a if it's a solution that isn't obvious you're gonna surprise the audience and actually you might put yourself in the seat of basically uh you know brilliant people who have come up with an inventive idea that's never been thought of so either way whether your solution is obvious or not you're going to win the audience onto your side so think about that one and again same as selling the problem uh sell your solution in a way that's easy to understand.
[04:17] but even if it's a if it's a solution that isn't obvious you're gonna surprise the audience and actually you might put yourself in the seat of basically uh you know brilliant people who have come up with an inventive idea that's never been thought of so either way whether your solution is obvious or not you're going to win the audience onto your side so think about that one and again same as selling the problem uh sell your solution in a way that's easy to understand.
[04:19] that isn't obvious you're gonna surprise the audience and actually you might put yourself in the seat of basically uh you know brilliant people who have come up with an inventive idea that's never been thought of so either way whether your solution is obvious or not you're going to win the audience onto your side so think about that one and again same as selling the problem uh sell your solution in a way that's easy to understand.
[04:21] the audience and actually you might put yourself in the seat of basically uh you know brilliant people who have come up with an inventive idea that's never been thought of so either way whether your solution is obvious or not you're going to win the audience onto your side so think about that one and again same as selling the problem uh sell your solution in a way that's easy to understand.
[04:22] yourself in the seat of basically uh you know brilliant people who have come up with an inventive idea that's never been thought of so either way whether your solution is obvious or not you're going to win the audience onto your side so think about that one and again same as selling the problem uh sell your solution in a way that's easy to understand.
[04:24] uh you know brilliant people who have come up with an inventive idea that's never been thought of so either way whether your solution is obvious or not you're going to win the audience onto your side so think about that one and again same as selling the problem uh sell your solution in a way that's easy to understand.
[04:26] come up with an inventive idea that's never been thought of so either way whether your solution is obvious or not you're going to win the audience onto your side so think about that one and again same as selling the problem uh sell your solution in a way that's easy to understand.
[04:28] that's never been thought of so either way whether your solution is obvious or not you're going to win the audience onto your side so think about that one and again same as selling the problem uh sell your solution in a way that's easy to understand.
[04:30] way whether your solution is obvious or not you're going to win the audience onto your side so think about that one and again same as selling the problem uh sell your solution in a way that's easy to understand.
[04:30] not you're going to win the audience onto your side so think about that one and again same as selling the problem uh sell your solution in a way that's easy to understand.
[04:31] you're going to win the audience onto your side so think about that one and again same as selling the problem uh sell your solution in a way that's easy to understand.
[04:33] your side so think about that one and again same as selling the problem uh sell your solution in a way that's easy to understand.
[04:34] again same as selling the problem uh sell your solution in a way that's easy to understand.
[04:36] same as selling the problem uh sell your solution in a way that's easy to understand.
[04:37] solution in a way that's easy to understand.
[04:38] understand um you know whether it's just using simple diagrams simple graphics um just remember specifically when you're pitching live that people's attentions are mostly going to be on you and then visual stimulation on so you know your presentation should be a visual stimulating um support of what you're saying verbally don't read the same thing as the presentation don't put too much content on the presentation because the presentation ultimately is meant to be there as a visual aid to support what you're saying all right.
[04:39] um you know whether it's just using simple diagrams simple graphics um just remember specifically when you're pitching live that people's attentions are mostly going to be on you and then visual stimulation on so you know your presentation should be a visual stimulating um support of what you're saying verbally don't read the same thing as the presentation don't put too much content on the presentation because the presentation ultimately is meant to be there as a visual aid to support what you're saying all right.
[04:41] simple diagrams simple graphics um just remember specifically when you're pitching live that people's attentions are mostly going to be on you and then visual stimulation on so you know your presentation should be a visual stimulating um support of what you're saying verbally don't read the same thing as the presentation don't put too much content on the presentation because the presentation ultimately is meant to be there as a visual aid to support what you're saying all right.
[04:44] graphics um just remember specifically when you're pitching live that people's attentions are mostly going to be on you and then visual stimulation on so you know your presentation should be a visual stimulating um support of what you're saying verbally don't read the same thing as the presentation don't put too much content on the presentation because the presentation ultimately is meant to be there as a visual aid to support what you're saying all right.
[04:45] just remember specifically when you're pitching live that people's attentions are mostly going to be on you and then visual stimulation on so you know your presentation should be a visual stimulating um support of what you're saying verbally don't read the same thing as the presentation don't put too much content on the presentation because the presentation ultimately is meant to be there as a visual aid to support what you're saying all right.
[04:47] that people's attentions are mostly going to be on you and then visual stimulation on so you know your presentation should be a visual stimulating um support of what you're saying verbally don't read the same thing as the presentation don't put too much content on the presentation because the presentation ultimately is meant to be there as a visual aid to support what you're saying all right.
[04:48] going to be on you and then visual stimulation on so you know your presentation should be a visual stimulating um support of what you're saying verbally don't read the same thing as the presentation don't put too much content on the presentation because the presentation ultimately is meant to be there as a visual aid to support what you're saying all right.
[04:51] and then visual stimulation on so you know your presentation should be a visual stimulating um support of what you're saying verbally don't read the same thing as the presentation don't put too much content on the presentation because the presentation ultimately is meant to be there as a visual aid to support what you're saying all right.
[04:52] know your presentation should be a visual stimulating um support of what you're saying verbally don't read the same thing as the presentation don't put too much content on the presentation because the presentation ultimately is meant to be there as a visual aid to support what you're saying all right.
[04:53] visual stimulating um support of what you're saying verbally don't read the same thing as the presentation don't put too much content on the presentation because the presentation ultimately is meant to be there as a visual aid to support what you're saying all right.
[04:55] um support of what you're saying verbally don't read the same thing as the presentation don't put too much content on the presentation because the presentation ultimately is meant to be there as a visual aid to support what you're saying all right.
[04:57] verbally don't read the same thing as the presentation don't put too much content on the presentation because the presentation ultimately is meant to be there as a visual aid to support what you're saying all right.
[04:58] the presentation don't put too much content on the presentation because the presentation ultimately is meant to be there as a visual aid to support what you're saying all right.
[04:59] don't put too much content on the presentation because the presentation ultimately is meant to be there as a visual aid to support what you're saying all right.
[05:01] presentation because the presentation ultimately is meant to be there as a visual aid to support what you're saying all right.
[05:03] ultimately is meant to be there as a visual aid to support what you're saying all right.
[05:04] visual aid to support what you're saying all right.
[05:06] to support what you're saying all right number four there's a problem you sold.
[05:08] number four there's a problem you sold them on.
[05:08] them on you've convinced them that your solution.
[05:09] you've convinced them that your solution is the winning solution but what's the size of the market so number four is the size of the market.
[05:13] size of the market now i call this the market opportunity slide.
[05:14] this the market opportunity slide because you want to engineer the slide.
[05:16] because you want to engineer the slide to convince the audience that your market is growing.
[05:17] to convince the audience that your market is growing um investors invest in hot teams and hot markets right so.
[05:19] hot teams and hot markets right so an example of a hot market is fintech or for example blockchain.
[05:24] an example of a hot market is fintech or for example blockchain.
[05:27] for example blockchain those are hot markets in hot sectors right now the reason that you can show that they're hot is their growth rates.
[05:28] those are hot markets in hot sectors right now the reason that you can show that they're hot is their growth rates.
[05:29] sectors right now the reason that you can show that they're hot is their growth rates so there's one simple term you can include in your presentation which everyone understands.
[05:31] so there's one simple term you can include in your presentation which everyone understands.
[05:33] simple term you can include in your presentation which everyone understands in the start of industry but for those who haven't seen it before it's alienating it's kaggar.
[05:35] in the start of industry but for those who haven't seen it before it's alienating it's kaggar.
[05:37] for those who haven't seen it before it's alienating it's kaggar let me know in the comments if you've heard of kaggar before.
[05:39] it's alienating it's kaggar let me know in the comments if you've heard of kaggar before.
[05:40] kaggar let me know in the comments if you've heard of kaggar before it's compound annual growth rate what it means is basically over the next 10 years your industry is going to grow at 25 percent every single year.
[05:41] it's compound annual growth rate what it means is basically over the next 10 years your industry is going to grow at 25 percent every single year.
[05:43] what it means is basically over the next 10 years your industry is going to grow at 25 percent every single year so you know year one it grows at 25 year two it grows at 25 on last year's 25 so it's compoundingly growing every single 20 um 25 every single year.
[05:45] so you know year one it grows at 25 year two it grows at 25 on last year's 25 so it's compoundingly growing every single 20 um 25 every single year.
[05:46] year two it grows at 25 on last year's 25 so it's compoundingly growing every single 20 um 25 every single year.
[05:48] on last year's 25 so it's compoundingly growing every single 20 um 25 every single year.
[05:49] so it's compoundingly growing every single 20 um 25 every single year now this shows that the market has momentum.
[05:51] every single year now this shows that the market has momentum.
[06:06] The market has momentum, it's going in the right direction, right?
[06:07] It's going in the right direction, right?
[06:09] So this is what you want to get people in the audience.
[06:09] In the audience or actually just reading this presentation to go, 'Huh, wow, this industry is really growing. I should consider looking at this company and looking at this industry.'
[06:13] This industry is really growing. I should consider looking at this company and looking at this industry.
[06:15] Looking at this company and looking at this industry.
[06:16] Now there's a hack to this doing research to try and find out your numbers.
[06:18] Doing research to try and find out your numbers because founders, you should always know your numbers, trust me.
[06:21] Numbers because founders, you should always know your numbers, trust me.
[06:23] Um, I want to ask a few probing questions.
[06:24] Um, I want to ask a few probing questions, specifically when I meet founders and I'm interested in investing, whether from a VC perspective or a personal perspective.
[06:26] Specifically when I meet founders and I'm interested in investing, whether from a VC perspective or a personal perspective.
[06:28] I'm interested in investing, whether from a VC perspective or a personal perspective.
[06:29] A VC perspective or a personal perspective.
[06:31] Perspective, you should always know your numbers.
[06:32] You should always know your numbers because if you don't know your numbers, then I'm thinking like, have you really done your diligence, your due diligence into this industry?
[06:33] Because if you don't know your numbers, then I'm thinking like, have you really done your diligence, your due diligence into this industry?
[06:34] Then I'm thinking like, have you really done your diligence, your due diligence into this industry?
[06:36] Done your diligence, your due diligence into this industry.
[06:38] Into this industry, do you know how fast it's growing? Who are the players?
[06:38] This industry, do you know how fast it's growing? Who are the players?
[06:41] Growing? Who are the players?
[06:42] All right, so I wanted to share a hack with you to find the compound annual growth rate and the momentum figures for this slide.
[06:43] With you to find the compound annual growth rate and the momentum figures for this slide.
[06:45] Growth rate and the momentum figures for this slide.
[06:47] This slide, as I said, you might have some competitors. You should know who they are.
[06:48] As I said, you might have some competitors. You should know who they are.
[06:49] Competitors, you should know who they are.
[06:51] Go on their websites, see if you can find presentations that they've given previously at different demo days and events and things like that.
[06:53] Presentations that they've given previously at different demo days and events and things like that.
[06:55] Previously at different demo days and events and things like that.
[06:57] Events and things like that.
[06:58] A lot of videos online about this, and then they would have probably done the research for you. They would have found those facts and figures.
[07:00] A lot of videos online about this, and then they would have probably done the research for you. They would have found those facts and figures.
[07:01] Then they would have probably done the research for you. They would have found those facts and figures.
[07:02] Research for you. They would have found those facts and figures.
[07:03] For you, they would have found those facts and figures.
[07:05] Facts and figures, so before you go and do, uh, you know, acres and acres and acres of...
[07:05] Do, uh, you know, acres and acres and acres of...
[07:08] uh you know acres and acres and acres of research look at your competitors and research.
[07:09] look at your competitors and see what they've done.
[07:11] see what they've done all right slide five is the traction.
[07:12] all right slide five is the traction slide now this is a super important one.
[07:14] slide now this is a super important one because what the traction slide.
[07:16] because what the traction slide basically is it's a startup buzzword.
[07:17] basically is it's a startup buzzword which i which i have in my startup buzzword dictionary.
[07:21] have in my startup buzzword dictionary yes i wrote the dictionary on um startup buzzwords.
[07:23] yes i wrote the dictionary on um startup buzzwords um i'll link the the shop below.
[07:26] startup buzzwords um i'll link the the shop.
[07:26] shop below cartoon illustrated book of startup 23 startup buzzwords.
[07:28] below cartoon illustrated book of startup 23 startup buzzwords from bootstrapping to exit all you need.
[07:30] startup 23 startup buzzwords from bootstrapping to exit all you need to know anyway.
[07:32] from bootstrapping to exit all you need to know anyway so what traction basically means is it's.
[07:33] so what traction basically means is it's momentum.
[07:35] momentum and it's proof of execution in your team.
[07:36] and it's proof of execution in your team and what you've done.
[07:38] and what you've done so um traction over time is basically.
[07:39] so um traction over time is basically just you know you've.
[07:41] just you know you've you're growing over time right so the.
[07:43] you're growing over time right so the gold standard of traction is basically.
[07:45] gold standard of traction is basically revenue or customer growth right those.
[07:47] revenue or customer growth right those are the ultimately the things you're out there to try and get.
[07:48] are the ultimately the things you're out there to try and get but um often i have early stage founders.
[07:50] but um often i have early stage founders and come to me and say hey.
[07:51] and come to me and say hey you know we just started um we don't have any traction.
[07:54] you know we just started um we don't have any traction but no uh it's about phrasing the traction.
[07:55] but no uh it's about phrasing the traction so traction obviously the gold standard.
[07:58] traction obviously the gold standard is revenue and customers and month or month growth week and week.
[07:59] is revenue and customers and month or month growth week and week.
[08:01] month or month growth week and week.
[08:02] month growth week and week.
[08:04] um traction obviously the gold standard is revenue and customers and month or month growth week and week.
[08:06] is revenue and customers and month or month growth week and week.
[08:08] month growth week and week growth and all that kind of stuff right.
[08:09] growth and all that kind of stuff right if you don't have that kind of stuff.
[08:10] if you don't have that kind of stuff then.
[08:11] then traction is basically that you've found.
[08:13] traction is basically that you've found the perfect co-founding team that's traction.
[08:15] you said we've gone out there to find two co-founders.
[08:16] to find two co-founders we we knew the known unknowns we knew.
[08:18] we we knew the known unknowns we knew that we didn't have a technical co-founder.
[08:20] we knew that we didn't have a technical co-founder.
[08:22] we knew that we didn't have a marketing co-founder.
[08:23] we knew that we didn't have a marketing co-founder we went out and found those people.
[08:24] we went out and found those people we brought them in.
[08:26] found those people we brought them in that's traction.
[08:28] that's traction you put a willing team together um.
[08:29] together um traction is also sort of the early stage conversations with your audience whether.
[08:31] traction is also sort of the early stage conversations with your audience whether you've um commissioned a research report.
[08:33] conversations with your audience whether you've um commissioned a research report whether you've gone out there and asked.
[08:33] whether you've gone out there and asked 2 000 people or 200 people or just 20 people what they want in this product area.
[08:35] whether you've gone out there and asked 2 000 people or 200 people or just 20 people what they want in this product area.
[08:36] 2 000 people or 200 people or just 20 people what they want in this product area what they're using.
[08:39] people what they want in this product area what they're using so you've gone that's traction.
[08:40] what they're using so you've gone that's traction that's showing that you as a team are executing over time.
[08:42] that's traction that's showing that you as a team are executing over time.
[08:43] as a team are executing over time because ultimately investors invest in great teams that can execute.
[08:45] because ultimately investors invest in great teams that can execute what's the best way to show that.
[08:47] great teams that can execute what's the best way to show that a timeline simple timeline.
[08:49] what's the best way to show that a timeline simple timeline so i'll give an example of a timeline i use in a presentation.
[08:51] so i'll give an example of a timeline i use in a presentation two years ago.
[08:52] an example of a timeline i use in a presentation two years ago.
[08:54] you know basically you know i want to see that over a reasonable time frame that you're showing momentum.
[08:55] see that over a reasonable time frame that you're showing momentum that you're you're delivering on what you're saying you're gonna do.
[08:57] that you're showing momentum that you're you're delivering on what you're saying you're gonna do in the long term goal of what you're trying to sell me to invest in right.
[08:58] you're you're delivering on what you're saying you're gonna do in the long term goal of what you're trying to sell me to invest in right.
[09:08] to sell me to invest in right and number six the one thing we've.
[09:09] and number six the one thing we've forgotten to mention already is how do.
[09:10] forgotten to mention already is how do we make money right so the business.
[09:12] we make money right so the business model is an important one.
[09:13] model is an important one if you leave it out people will always.
[09:14] if you leave it out people will always ask that question so i do want to give.
[09:16] ask that question so i do want to give you one tip if you're pitching live.
[09:18] you one tip if you're pitching live and you have a complex business model um.
[09:20] and you have a complex business model um or you know you just find it very.
[09:22] or you know you just find it very difficult to explain that in an easy way.
[09:24] difficult to explain that in an easy way leave it out because that's the first.
[09:25] leave it out because that's the first question you're going to get when you're.
[09:26] question you're going to get when you're pitching live they're going to be what's.
[09:28] pitching live they're going to be what's the business model because.
[09:29] the business model because then you have engineered the questions.
[09:31] then you have engineered the questions you're going to get which means that.
[09:32] you're going to get which means that you're ready and prepared with great.
[09:34] you're ready and prepared with great answers for them right.
[09:35] answers for them right don't give me a financial model that's.
[09:37] don't give me a financial model that's five years forecast and your company's.
[09:39] five years forecast and your company's one years old.
[09:40] one years old that's all just forecast right so and.
[09:42] that's all just forecast right so and just give me a realistic understanding.
[09:44] just give me a realistic understanding of what industry.
[09:45] of what industry you're in and how you can monetize on.
[09:47] you're in and how you can monetize on that industry do not give me.
[09:49] that industry do not give me a discounted cash flow do not give me a.
[09:51] a discounted cash flow do not give me a five year forecast that's broken down.
[09:53] five year forecast that's broken down line by line 20 lines on a single slide.
[09:56] line by line 20 lines on a single slide when i want to see your financial models.
[09:58] when i want to see your financial models i will ask for it right so.
[09:59] i will ask for it right so just give me some highlight figures that.
[10:01] just give me some highlight figures that you're being ambitious that there is a.
[10:03] you're being ambitious that there is a business case.
[10:04] business case here so that's actually what you're.
[10:05] here so that's actually what you're trying to prove in a business model.
[10:06] trying to prove in a business model slide there's a business case here.
[10:08] slide there's a business case here that eventually after a year two three.
[10:10] that eventually after a year two three four five this company will turn a profit.
[10:12] and will be a profitable business.
[10:14] basically all right this is probably the most important slide.
[10:16] uh this slide i've seen people open with after their one-liner you know logo pitch.
[10:19] vision slide um is the team.
[10:25] so in this slide it's so important to show that you are the right team to solve this problem right now.
[10:29] here's a tip.
[10:32] if you are a single founder trying to find those people.
[10:35] that's a known unknown something that investors who are um well educated look for.
[10:38] is also founders who also know their weaknesses right instead of pretending that they know it all.
[10:41] right so if you're a single founder or a double founder who have the same background.
[10:44] talk about the fact that okay well we know that we're just two finance majors or whatever.
[10:45] um so that's why we are trying to hire people in the fields that we know we have a weakness in.
[10:47] right one thing you can convince me of that you're a great team is that you've already found some candidates but you obviously need to raise the money to be able to hire them.
[10:51] right so you've already been active to find the people uh you know to solve.
[11:11] to find the people uh you know to solve the known unknowns.
[11:12] the known unknowns because the last question i asked myself.
[11:13] because the last question i asked myself before i make any investment whether.
[11:15] before i make any investment whether when i was.
[11:16] when i was when i was a vc and it was 10 million or.
[11:18] when i was a vc and it was 10 million or when it's now personally and it's ten.
[11:19] when it's now personally and it's ten thousand dollars.
[11:20] thousand dollars i asked myself this question if anyone.
[11:23] i asked myself this question if anyone is gonna do this.
[11:23] is gonna do this and if anyone's gonna pull this off is.
[11:25] and if anyone's gonna pull this off is this the team that's gonna pull it off.
[11:27] this the team that's gonna pull it off that's what i ask myself before i make.
[11:29] that's what i ask myself before i make an investment and even if that's a.
[11:30] an investment and even if that's a single founder i'm like is this.
[11:31] single founder i'm like is this individual enough of a magnet.
[11:33] individual enough of a magnet um has the grit the perseverance to.
[11:35] um has the grit the perseverance to attract great people and convince them.
[11:37] attract great people and convince them um or is this team do they have the the.
[11:40] um or is this team do they have the the balance that's needed to be.
[11:42] balance that's needed to be a really strong team to hire and attract.
[11:44] a really strong team to hire and attract people basically so.
[11:45] people basically so um that's my tip on the team and then.
[11:47] um that's my tip on the team and then the last on the eighth one is obviously.
[11:48] the last on the eighth one is obviously a simple one like the first one it's.
[11:50] a simple one like the first one it's sort of a half slide really it's the ask.
[11:52] sort of a half slide really it's the ask think about it this is a story right.
[11:53] think about it this is a story right what's the punch line at the end of it.
[11:55] what's the punch line at the end of it what's the conclusion.
[11:56] what's the conclusion and you've gone through everything from.
[11:58] and you've gone through everything from you know um what's the problem how.
[12:00] you know um what's the problem how you're gonna solve it.
[12:01] you're gonna solve it why the why the market is growing what.
[12:03] why the why the market is growing what you're gonna capture in.
[12:04] you're gonna capture in that markets and why you have the right.
[12:06] that markets and why you have the right team to capture that.
[12:07] team to capture that now you're like okay but what what can.
[12:09] now you're like okay but what what can you do for me what's the audience what's.
[12:11] you do for me what's the audience what's the individual looking or reading that
[12:12] the individual looking or reading that these slides can do for you
[12:14] these slides can do for you what are you missing do you need to are
[12:16] what are you missing do you need to are you looking for just people
[12:17] you looking for just people in the audience or reading this to
[12:20] in the audience or reading this to connect you to
[12:21] connect you to industry um you know are you looking for
[12:24] industry um you know are you looking for expertise are you looking for investment
[12:27] expertise are you looking for investment what can they bring to the table so
[12:28] what can they bring to the table so always finish with an
[12:29] always finish with an ask a strong ask startups forget that
[12:31] ask a strong ask startups forget that too often they just go thank you so much
[12:33] too often they just go thank you so much goodbye and then connected thank you so
[12:35] goodbye and then connected thank you so much
[12:36] much you know i'm the team why do startup
[12:37] you know i'm the team why do startup founders always pitch in bloody company
[12:39] founders always pitch in bloody company branded clothing
[12:40] branded clothing because you're connecting a name to a
[12:42] because you're connecting a name to a person so you know whether you're
[12:43] person so you know whether you're pitching live
[12:45] pitching live and then afterwards you go in a mingling
[12:47] and then afterwards you go in a mingling session you're connecting hey
[12:48] session you're connecting hey we're the guys in the blue tops where
[12:50] we're the guys in the blue tops where the girls in the in the yellow tops you
[12:52] the girls in the in the yellow tops you know whatever it is you're connecting a
[12:53] know whatever it is you're connecting a logo and a color to a name
[12:55] logo and a color to a name to a person so that people will come up
[12:57] to a person so that people will come up to you afterwards um
[12:58] to you afterwards um anyway so that's really simply my eight
[13:01] anyway so that's really simply my eight bullet points you have to include when
[13:02] bullet points you have to include when making
[13:03] making any presentation whether it's physical
[13:05] any presentation whether it's physical or digital presentation
[13:06] or digital presentation i hope you enjoyed this one thank you so
[13:08] i hope you enjoyed this one thank you so much for watching i'll see you in the
[13:09] much for watching i'll see you in the next episode
[13:10] next episode please think about subscribing to our
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[13:15] tomorrow's vlog thank you oh ciao