# Use These Pattern Interrupts to Close Every Sale

https://www.youtube.com/watch?v=6xKESAets7E

[00:00] These are my favorite pattern interrupts.
[00:01] These are my favorite pattern interrupts to use on a sales call.
[00:03] The most common mistake people make when they're reframing or objection handling is they don't understand when a prospect is in so much fear.
[00:06] If you try going into a reframe or objection handling, it won't work cuz they're not even focused on what the [ __ ] you're saying.
[00:08] All they're thinking about is their fear.
[00:15] So the question becomes, how do you break that fear?
[00:16] Pattern interrupts.
[00:18] Now, my name is Andres Cher.
[00:19] In the past 2 years, I went from being a normal high school student going to math class doing the normal [ __ ] to about 6 months later making $15,000 a month in straight commissions while I was still in school.
[00:26] To fast forward today, I'm 18 years old making a bit over $350,000 a month profit through sales.
[00:35] I've managed, trained, recruited the sales team, the largest B2C sales training company in the entire world, doing $40 million a year.
[00:39] And so I'm going to go over exactly the best pattern interrupts you can use on your sales calls.
[00:44] And if you're a little bit more advanced or you want to be great at sales, not just good, wait for number four, the last one, because I'm going to show you how to create your own so that they're more authentic and powerful.
[00:52] So number one, we have what would you do if you knew you couldn't fail.
[00:57] The reason this one is so powerful is you have to understand
[01:01] is so powerful is you have to understand that in human psychology, whatever that in human psychology, whatever somebody focuses on produces an emotion.
[01:05] somebody focuses on produces an emotion. That emotion produces an action.
[01:07] That emotion produces an action. That's why everybody has seen on the news some
[01:09] why everybody has seen on the news some billionaire who on paper had all the
[01:11] billionaire who on paper had all the money. They had all the relationships
[01:12] money. They had all the relationships and they still killed themselves. But at
[01:14] and they still killed themselves. But at the same time, you have kids in Africa
[01:15] the same time, you have kids in Africa who have no food, no water even. They
[01:18] who have no food, no water even. They don't even know what the [ __ ] money is.
[01:20] don't even know what the [ __ ] money is. And yet you see the pictures of them
[01:21] And yet you see the pictures of them playing soccer on some [ __ ] dirt
[01:22] playing soccer on some [ __ ] dirt field and they look like the happiest
[01:23] field and they look like the happiest kids in the entire world. Why? Because
[01:25] kids in the entire world. Why? Because of what they focus on. The billionaire
[01:27] of what they focus on. The billionaire is always focused on, oh, what's
[01:28] is always focused on, oh, what's missing? What do I not have enough of?
[01:30] missing? What do I not have enough of? Oh, I need to make more money. I need
[01:31] Oh, I need to make more money. I need this. I need that. And so he's never
[01:32] this. I need that. And so he's never happy. You have the kid in Africa who
[01:34] happy. You have the kid in Africa who doesn't even know what the [ __ ] money
[01:35] doesn't even know what the [ __ ] money is. Has no water or has no food. But he
[01:37] is. Has no water or has no food. But he wakes up and he goes, you know what? I
[01:38] wakes up and he goes, you know what? I have a loving family. My mom loves me
[01:40] and he's the happiest kid in the world.
[01:42] The exact same applies to sales calls.
[01:44] The exact same applies to sales calls. You have to understand when a prospect
[01:45] You have to understand when a prospect is in that much fear, why? Because
[01:47] is in that much fear, why? Because they're focusing on the potential cost.
[01:49] they're focusing on the potential cost. They're focusing on all the potential
[01:50] They're focusing on all the potential problems that could happen if they spent
[01:52] problems that could happen if they spent the money and they didn't get any
[01:53] the money and they didn't get any return. But if I can shift their focus
[01:56] return. But if I can shift their focus to what would happen if they knew they
[01:58] to what would happen if they knew they couldn't fail, meaning what do they have
[02:00] couldn't fail, meaning what do they have to focus on? Success. What would their
[02:02] to focus on? Success.
[02:02] What would their successful life look like?
[02:03] That's going successful life look like?
[02:03] That's going to produce a completely different emotion, get them out of the fear, and now have them making decisions in a completely different way.
[02:06] emotion, get them out of the fear, and now have them making decisions in a
[02:07] now have them making decisions in a completely different way.
[02:09] completely different way. Once again, this opens up their brain and puts them in a state of mind where now you can go into a reframe.
[02:10] this opens up their brain and puts them
[02:11] in a state of mind where now you can go into a reframe.
[02:13] Now you can objection them because they are much more open.
[02:15] them because they are much more open. Now let's go into number two.
[02:17] Now let's go into number two. This is what we call a confusion pattern in psychology.
[02:18] what we call a confusion pattern in psychology. What if it wasn't I guess what you thought it was?
[02:20] psychology. What if it wasn't I guess what you thought it was? Our goal with this question is literally to confuse the [ __ ] out of them and make them so curious that they have to start thinking about well what could it be rather than thinking about the cost and all the risk and everything associated with buying.
[02:22] this question is literally to confuse
[02:24] the [ __ ] out of them and make them so curious that they have to start thinking
[02:25] curious that they have to start thinking about well what could it be rather than
[02:27] about well what could it be rather than thinking about the cost and all the risk and everything associated with buying.
[02:29] thinking about the cost and all the risk and everything associated with buying.
[02:31] and everything associated with buying. Because as soon as I ask this what if it wasn't what you thought it was now their brain goes into confusion. What does he mean? What is it? Then if it's not what I thought it was, what is it? This goes to a concept in psychology called a sktoma.
[02:32] Because as soon as I ask this what if it wasn't what you thought it was now their
[02:34] wasn't what you thought it was now their brain goes into confusion. What does he mean? What is it? Then if it's not what I thought it was, what is it? This goes to a concept in psychology called a sktoma.
[02:35] brain goes into confusion. What does he mean? What is it? Then if it's not what I thought it was, what is it? This goes to a concept in psychology called a sktoma.
[02:38] mean? What is it? Then if it's not what I thought it was, what is it? This goes to a concept in psychology called a sktoma.
[02:39] I thought it was, what is it? This goes to a concept in psychology called a sktoma.
[02:40] to a concept in psychology called a sktoma. What is a sktoma? A sktoma is something that a person does not realize, but is apparent to everybody else around.
[02:41] sktoma. What is a sktoma? A sktoma is something that a person does not
[02:44] something that a person does not realize, but is apparent to everybody else around. Everybody else knows it, but they don't. And so when you ask this, what does it make them do? It makes them be like, "Holy [ __ ] is there something that's obvious to everybody else, but not to me?" Because whenever somebody goes into a skto, it makes them very suggestible and very receptive to new information. Cuz if they feel like they don't know something, well, what do
[02:45] realize, but is apparent to everybody else around. Everybody else knows it, but they don't. And so when you ask this, what does it make them do? It makes them be like, "Holy [ __ ] is there something that's obvious to everybody else, but not to me?" Because whenever somebody goes into a skto, it makes them very suggestible and very receptive to new information. Cuz if they feel like they don't know something, well, what do
[02:47] else around. Everybody else knows it, but they don't. And so when you ask this, what does it make them do? It makes them be like, "Holy [ __ ] is there something that's obvious to everybody else, but not to me?" Because whenever somebody goes into a skto, it makes them very suggestible and very receptive to new information. Cuz if they feel like they don't know something, well, what do
[02:48] but they don't. And so when you ask this, what does it make them do? It makes them be like, "Holy [ __ ] is there something that's obvious to everybody else, but not to me?" Because whenever somebody goes into a skto, it makes them very suggestible and very receptive to new information. Cuz if they feel like they don't know something, well, what do
[02:49] this, what does it make them do? It makes them be like, "Holy [ __ ] is there something that's obvious to everybody else, but not to me?" Because whenever somebody goes into a skto, it makes them very suggestible and very receptive to new information. Cuz if they feel like they don't know something, well, what do
[02:51] makes them be like, "Holy [ __ ] is there something that's obvious to everybody else, but not to me?" Because whenever somebody goes into a skto, it makes them very suggestible and very receptive to new information. Cuz if they feel like they don't know something, well, what do
[02:52] "Holy [ __ ] is there something that's obvious to everybody else, but not to me?"
[02:53] something that's obvious to everybody else, but not to me?" Because whenever somebody goes into a skto, it makes them very suggestible and very receptive to new information. Cuz if they feel like they don't know something, well, what do
[02:55] else, but not to me?" Because whenever somebody goes into a skto, it makes them very suggestible and very receptive to new information. Cuz if they feel like they don't know something, well, what do
[02:57] somebody goes into a skto, it makes them very suggestible and very receptive to new information. Cuz if they feel like they don't know something, well, what do
[02:59] very suggestible and very receptive to new information. Cuz if they feel like they don't know something, well, what do
[03:01] new information. Cuz if they feel like they don't know something, well, what do
[03:02] they don't know something, well, what do they want to do?
[03:03] they want to do?
[03:05] know it. And so now they become a lot more receptive, a lot more docile, a lot more open.
[03:08] And that gives you the permission to be able to actually reframe them and go into objection handling and have them actually listen to what you're saying.
[03:13] Now, let's go to number three. Correcting language.
[03:16] I don't know why the I didn't write it there.
[03:18] Correcting language. If I'm on a sales call and somebody tells me, "Yeah, man. You know what? I I think I need to do this."
[03:22] Well, you think or you know, man, there's a big difference right there.
[03:25] And they go, "Oh, well, I I know. I know I need to do this."
[03:26] It's completely different because words carry meaning.
[03:31] If you tell somebody or you go, "Oh, I love you."
[03:33] Not only does it create a different response in the person you're saying it to, that absolutely does.
[03:37] You say that to a girl, she falls in love, but it also creates a different emotion inside of you as well, the one saying it.
[03:44] The brain is so malleable. It can be shifted. It can be changed in so many ways.
[03:49] So, you have to understand every word you say is constantly hypnotizing yourself into a different way of thinking, different beliefs, different ways of acting.
[03:55] If you always walk around all day saying, "I'm depressed. I'm depressed. My life is Everything's horrible."
[03:59] Well, guess what you feel in 6 months? depressed.
[04:01] cuz you've hypnotized yourself into believing it.
[04:02] It works the exact same
[04:04] believing it.
[04:04] It works the exact same way with the language on the sales call.
[04:05] way with the language on the sales call.
[04:07] If you can get the person to be like, "I need to do this."
[04:09] Not just like, "Oh, I want to do this."
[04:10] Or, "I know I need this," rather than, "Oh, I think I need this."
[04:14] The difference in language by correcting their language produces a completely different response in that person.
[04:18] It makes them feel like, "Holy [ __ ] now I finally committed to something.
[04:20] This is a commitment now.
[04:22] It's not just a thought."
[04:23] So, number four, and this could be viewed as the most powerful one, and it's truth.
[04:24] We're in a society nowadays filled with liars and predators and child molesters and serial killers and salespeople in marketing telling you the [ __ ] you want to hear or lying to you just to get you to buy and take action.
[04:42] People value way more truth and honesty in this society than ever before.
[04:44] And that's why truth can be the best pattern erupt because it's something people are not used to.
[04:48] For example, I was coaching somebody yesterday and I was reviewing one of his calls, his objection handling specifically and the prospect told him, "Man, I I'm just I'm sorry he was a [ __ ] I'm sorry.
[04:57] I just I I can't promise anything to you now.
[04:59] Oh, boohoo.
[05:01] And the closer, he [ __ ] it up and he tried going straight into objection handling and obviously the prospect did not listen to anything he was saying cuz
[05:04] not listen to anything he was saying cuz he was just in pure fear.
[05:06] So, how could he was just in pure fear.
[05:06] So, how could we have pattern interrupted that with truth?
[05:07] I want you to try and figure it out yourself for 5 seconds.
[05:08] The prospect just said, "I'm sorry, man. I can't promise you anything to the closer.
[05:10] What do you say?
[05:12] The easiest way is you could literally just be like, "Well, man, I mean, are you promising it to me or are you promising it to yourself?"
[05:14] He's the one who wants to like get to that 20k month goal at the end of the day.
[05:15] Now, the prospect has to be like, "Oh, well, it's me. It's me. It's me."
[05:16] And so now that you just shifted the focus back to it's my responsibility in the prospect's mind.
[05:18] Again, that's going to create a completely different reaction in terms of what he has to do because now he understands he's the one who's responsible.
[05:19] So if he understands I am responsible for my success, well now it's going to make you a lot more open to the reframes and the objection handling that the closer is about to do because you're no longer externalizing the responsibility.
[05:20] I'll give you one more example of truth.
[05:21] If somebody on a sales call says, "Oh man, I'm sorry.
[05:22] I just can't do this.
[05:24] Like I I can't lose the weight cuz like I have kids.
[05:25] I don't have time to go to the gym."
[05:28] And you go, "Well, man, can I can I offer a perspective?"
[05:30] And they say, "Yes."
[05:31] And it's like, "Your kids can't be the reason why you want to lose the weight and also the reason why you can't."
[05:33] Again, what is that?
[05:34] I'm just using truth to pattern interrupted because yes, he wants his kids to be the reason
[06:04] yes, he wants his kids to be the reason why he loses the weight, but they're why he loses the weight, but they're also, well, at least that's what he's also, well, at least that's what he's saying, the reason why he can't lose the weight.
[06:08] And so, because you use truth to point out this natural contradiction in the prospect's mind, now he has to sit for a second be like, "Wait, holy [ __ ] that doesn't make sense."
[06:16] And what does that create again? A sktoma.
[06:18] Them realizing there's something that is obvious to everybody else, but not to me.
[06:21] which then does what? It makes it more suggestible, more open to new information.
[06:25] And what's the new information? The reframe, the objection link I'm about to use on it.
[06:28] Now, I hope this video is helpful.
[06:29] I'm on a mission to make sales education accessible to everybody because I mean, it changed my life more than I could describe.
[06:33] And I wanted to help change yours.
[06:35] So, in the description below, I'm going to put the link to a group I made where it has all of my sales scripts.
[06:39] It has live sales call recordings so you can see exactly how to implement it.
[06:43] It even has offers and influencers you could start selling for as soon as tomorrow, making commission regardless of your experience.
[06:48] I even do [ __ ] free coaching calls in there.