# Russell Brunson Keynote at 10X Growth Conference 2

https://www.youtube.com/watch?v=lTsReuIK2zI

[00:20] Are you committed?
[00:22] Will you let me help you?
[00:26] Welcome to your 10X Growth Conference.
[00:33] Best conference I've ever ever been to.
[00:35] Worth every single cent.
[00:49] Anybody can 10X their company in a year.
[00:51] I think this is the place to get the tools, the training, all the resources you need.
[00:55] And uh I think that those who don't 10X by this time next year, you just didn't try hard enough.
[01:51] For the past 10 years, this man has built a following of entrepreneurs in the millions.
[01:56] He's sold hundreds of thousands of his books, popularized the concept sales funnels.
[02:00] He's co-founded the software company ClickFunnels that has gone to over a hundred and million and 55,000 customers in just 3 years.
[02:09] He is the king of funnels, the internet's favorite entrepreneur, affiliate marketing genius, container of expert secrets.
[02:19] He is an American storyteller.
[02:23] Ladies and gentlemen, bring to the stage with a thunderous 10X applause, MR. RUSSELL BRUNSON.
[02:53] Thank you very much.
[02:56] This is amazing.
[02:58] Um, first off, I want to thank Grant and his entire team for allowing me to be here and share my message with all of you guys.
[03:05] This is insanely cool.
[03:07] Um, how many of you guys were at 10X last year?
[03:11] All right.
[03:12] After that event, they called me on the phone and they said, "Hey Russell, we're going to do an event next year.
[03:15] We're trying to get 9,000 people in the arena.
[03:16] Do you want to come?"
[03:17] I was like, "I don't think that's possible."
[03:20] And he's like, "We're going to do it."
[03:21] I'm like, "All right, we'll see."
[03:23] And here we are today.
[03:24] This is the coolest thing in the world.
[03:27] Now, um, I'm going to talk about some really fun, exciting things.
[03:30] I'm going to show you guys how to instantly outspend your competitors and ethically steal all potential customers in your market.
[03:36] Which is going to be pretty exciting, right?
[03:38] But first, I want to do something really fun.
[03:39] Can everybody grab your phone and pull it out side of your pocket?
[03:43] When you all grab your phone, and I want you to turn on the flashlight and hold it up above your head.
[03:49] As we do this, we're going to dim the lights here in the room.
[03:52] Let's dim the lights down.
[03:55] All right, you guys.
[03:56] Look out over the uh
[03:59] How cool is that?
[04:02] Now, I want to do this.
[04:03] I want you guys to look around and see all these different lights out here.
[04:05] Every one of these lights, to me, represents an entrepreneur or salesperson.
[04:14] And for me, the only people in the world that are going to change this world for the better are entrepreneurs and sales people.
[04:22] And so for me, the reason why I'm here today, the reason I wanted to do this cuz I know that um for every single one of those lights out there, there's somebody if I can help you to get your message, your product, your service out to more people, that's how the world's going to change.
[04:34] And that's what we're going to do today.
[04:35] And I'm so excited to be here.
[04:36] All right.
[04:42] With that said, all right.
[04:43] So like I said, my presentation, might have to go back here.
[04:48] There we go.
[04:50] Is how to instantly outspend your competitors and ethically steal all potential customers in your market.
[04:54] When I first wrote this headline, someone said, "That's kind of
[04:55] Aggressive, don't you think?
[04:57] I said, "Not for the 10X crowd.
[04:58] They're going to love this."
[05:03] All right.
[05:05] Now, May 6th, 1965, something amazing happened.
[05:09] For decades and decades prior to that, human beings believed that it was physically impossible to break the 4-minute mile.
[05:16] But on that day, May 6th, 1965, Roger Bannister did it.
[05:20] Now, what's interesting is again, decades, centuries prior to that, nobody believed it was possible.
[05:24] But as soon as Roger Bannister did it, people thought it was possible.
[05:28] In fact, just 46 days later, John Landy, because he saw what Roger Bannister did, he thought, "If he can do it, I can do it."
[05:38] In just 46 days, he did it.
[05:39] And he broke the 4-minute mile as well.
[05:41] And since then, dozens and dozens of people have done it.
[05:43] But it wasn't until one person did it that everyone else believed it was possible.
[05:47] Uh, August 17th, 2004, was the day the 4-minute mile was broken for me.
[05:52] At the time, I was a young kid.
[05:53] I just learned about this whole internet thing.
[05:54] I was geeking out.
[05:55] I was making about a
[05:56] Thousand dollars a month.
[05:57] And I thought I was the smartest guy in the world.
[05:59] And uh on August 17th, I was 24 years old at the time.
[06:04] This man, John Reese, uh he set out to do something that nobody thought was possible.
[06:06] He said, "I'm going to make a million dollars in a day."
[06:09] And he went out there and he put together this internet campaign.
[06:11] He put a really cool funnel together.
[06:12] He launched it.
[06:14] And in just 18 hours, they passed the million dollar mark.
[06:16] Now, me as a 24-year-old kid is sitting there looking at this with my goals and aspirations to make a thousand dollars a month online.
[06:23] And I was like, "If John Reese, if this guy who's just like me, just like you, just like any of us can make a million dollars in a day, I wonder if I can make a million dollars in a year."
[06:31] First time it ever crossed my mind.
[06:32] I was like, "I don't even know if that's possible, but if John can do a million dollars in a day, I think I can do a million dollars in a calendar year."
[06:37] That was my goal.
[06:41] And so I started um on uh January 1st, 2005.
[06:42] I said, "Okay, this is the year.
[06:43] I'm going to make it in a calendar year."
[06:45] And I launched all these different things.
[06:47] And in 12 months, I missed the goal.
[06:48] I didn't hit a million dollars in sales.
[06:49] I got close, but I didn't hit it.
[06:51] That was 2005.
[06:53] 2006, I tried again.
[06:54] The January 1st, I was going to do a million dollars next 12 months.
[06:55] I launched a bunch of stuff again.
[06:56] And I didn't make it again.
[06:58] And then, the next year, it was uh Janu- or January 2007, I launched it.
[07:04] And by October 16th, I crossed the million dollar mark in a calendar year.
[07:08] Thank you.
[07:12] Because John did it, I knew that I could do it.
[07:16] And since I've gone ahead and had multiple million dollar years, and had million dollar months, and uh even million dollar days.
[07:21] But it wasn't until I knew that John could do it that I could do it.
[07:24] Now, for my community, in fact, how many funnel hackers we have out here in the audience right now?
[07:28] Yeah.
[07:29] My people.
[07:30] I love it.
[07:31] So for my audience, I was like, when I believed when I saw John Reese do it, I had belief that I could do it, it changed everything for me.
[07:37] So I said, "I want to make something like this for my audience."
[07:39] And so we created an award last year.
[07:41] Um it was about 10 years later after this.
[07:43] We made an award called the Two Comma Club Award.
[07:44] Two comma means there's two commas in your paycheck.
[07:46] You made at least a million dollars inside of a funnel.
[07:49] And we we had the idea for this.
[07:50] I thought maybe we have a dozen people inside of ClickFunnels that have done it.
[07:52] I don't know.
[07:54] And uh we went and looked and at the time, we had 93 people.
[07:56] 93 people a year ago came on my stage and got an
[07:57] Award that said they're in Two Comma Club.
[07:58] I mean, they made over a million dollars in a funnel.
[08:02] Now, since then, at that event, there was a whole room of other entrepreneurs.
[08:05] And they were looking around and they said, "That guy next to me made a million dollars?"
[08:08] This.
[08:10] And all of a sudden, it became real for everybody.
[08:11] And since then, we're making over uh there's over one person every single day who's become a millionaire inside of ClickFunnels.
[08:16] It's happening every single day.
[08:19] Boom.
[08:19] Boom.
[08:19] Boom.
[08:19] It's insane.
[08:20] Now, the coolest thing is that that became the 4-minute mile.
[08:22] And I was like, "Well, what's the next?
[08:23] What's the next 4-minute mile for my audience?"
[08:26] And so this year at Funnel Hacking Live, for those who are going to be there, we're launching uh our Two Comma Club X, which means you made at least 10 million dollars inside of a funnel.
[08:34] And the coolest thing is that right now, we have 15 entrepreneurs who've won that award.
[08:38] And what's going to happen, thank you.
[08:39] You can clap for that.
[08:40] That's pretty amazing.
[08:44] My goal with this though is for everyone to see that and say, "Look, a million dollars was the 4-minute mile.
[08:47] I got it.
[08:49] Now I'm going for 10.
[08:50] And then we're going for 100."
[08:51] It's pretty exciting.
[08:54] Now, 12 months ago, at this event, there were a couple that were in the audience sitting back in the front area here.
[08:58] Named Alex and Leila Hormozi.
[09:00] Now, they at the time when they were sitting here, less than a year ago, they were going through a horrible business time.
[09:04] Businesses were collapsing.
[09:05] They were shutting things down.
[09:07] And wasn't sure what to do.
[09:08] Um after listening to my presentation, they're like, "We're going to do a funnel.
[09:10] We're going to go all in."
[09:11] And uh unfortunately, they weren't able to make it here today, but I had Alex uh make me a quick like 30-second video of him at the airport today or uh yesterday for all of you guys to explain what happened since then.
[09:22] What's going on, Growth Con?
[09:24] This is Alex.
[09:27] Um last year, same time, I was uh sitting in the audience.
[09:29] And uh right after that, we launched our first funnel.
[09:30] Um and it's now been however many months since April.
[09:34] Um and we crossed the eight-figure mark.
[09:35] So uh what Russell was saying is real.
[09:37] It's legit.
[09:39] And uh you're truly one funnel away.
[09:40] Isn't that awesome?
[09:45] Give him a round of applause.
[09:46] They didn't hit a million dollars since April.
[09:47] They hit 10 million dollars.
[09:49] They didn't go and dabble.
[09:50] They went all the way in.
[09:51] Now, I want you guys to understand this because the 4-minute mile has been broken for all of you guys.
[09:54] The process to 10X your company next 12 months has been proven by hundreds and hundreds and hundreds of entrepreneurs just like you.
[09:57] Many of
[09:59] They are sitting right now in the audience next to you.
[10:00] Okay?
[10:02] Now, the vehicle to do this, my, my firmest belief, the vehicle that you guys need to have to be able to 10x your companies in the next 12 months is the funnel.
[10:09] And I'm going to prove this to you over the next 90 minutes or so.
[10:12] I honestly believe there's not a company in this room that I couldn't take within one or two funnels 10x your company in the next 12 months.
[10:18] I don't care if you're at $100,000 a year or you're at $100 million a year, we could do it.
[10:21] Okay?
[10:24] Because of that, I want to, I want you guys all to believe that as strongly as I do.
[10:26] And after you believe that, I want you guys to make me a commitment.
[10:28] You guys cool with making a commitment with me right now?
[10:30] All right, this is the commitment.
[10:32] I want all you guys to commit to me that as soon as you know that funnels are the key to 10x'ing your company, I want you guys to go all the way in.
[10:39] Okay?
[10:40] You guys okay with that?
[10:43] Okay, 'cause I don't want any dabblers here.
[10:46] And I know I got to prove this to you, but I'm going to prove it to you beyond a shadow of doubt that funnels are the key to 10x'ing your company in the next 12 months.
[10:50] I know it.
[10:51] I've done it.
[10:51] I've seen it over and over and over again.
[10:52] We can do it with every single one of you guys in here.
[10:53] Okay?
[10:55] So, what is going all in mean?
[10:55] Okay?
[10:58] These guys right here, they did not go all in.
[10:58] They were dabbling.
[10:58] Okay?
[11:00] These guys right here, they went all in.
[11:02] Okay?
[11:04] That's what I'm talking about.
[11:04] Okay?
[11:04] This lady right here, she's not all in.
[11:05] She took off in the middle of the wedding.
[11:09] These guys right here, they're all in.
[11:10] This is what I'm talking about.
[11:12] Okay?
[11:12] Um, this guy right here, he kind of went all in.
[11:14] No, he didn't at all.
[11:16] This guy started going all in.
[11:18] This guy right here, he's all in.
[11:20] Okay?
[11:22] That is what we're talking about.
[11:24] So, what does it mean to go all in?
[11:25] Tony Robbins told me this.
[11:26] He said, "If you want to take the island,"
[11:29] What was that?
[11:30] Tony Robbins said, "If you want to take the island,"
[11:33] All right.
[11:34] So, that's the plan, you guys.
[11:36] When you're all in, we're going to burn the boats.
[11:37] We're going to get you guys 10x'ing in the next 12 months 'cause I'm going to be back here next year.
[11:40] See, I just got Grant to invite me next year.
[11:42] And a bunch of you guys, most of you guys if you follow this process, I promise you will 10x your company in the next 12 months.
[11:47] Now, at the very end of my presentation, I'm going to make you guys a very special offer.
[11:50] And in this offer, I'm going to give you guys everything you need to be able to 10x your company in the next 12 months.
[11:54] Okay?
[11:56] Now, I'm also asking something else.
[11:57] I'm actually going to ask you guys each to give me $11,552.
[12:00] Yeah.
[12:00] I love sales people.
[12:02] You guys are like, "I'm in."
[12:03] Okay?
[12:05] Some of you guys are looking at 11, they're like, "I'm going to give Russell $11,552?"
[12:07] And some of you guys are freaking out.
[12:08] And some of you guys are like, "If Russell can 10x my company, I'll give him whatever he wants, right?"
[12:13] Okay?
[12:13] Now, what is 10x for you?
[12:14] Each of you guys' company is different, right?
[12:16] Some of you guys are at 100 grand a year.
[12:16] If I can 10x your company, that's a million dollars next year.
[12:19] Would you give me $11,552 if I can get you a million bucks next year?
[12:22] All right.
[12:23] Some of you guys are at how many guys are at a million at the million mark right now?
[12:26] Okay?
[12:26] That means if I get you to a million, I'll get you to 10 million.
[12:28] Alex Leyden took us 8 months to get him there.
[12:30] Okay?
[12:30] Is that worth $11,552 bucks?
[12:33] Okay, if you're at 10 million, I'll get you to 100.
[12:34] We just passed $100 million in my company earlier this year.
[12:39] I know the process.
[12:41] I know the path and we can do it through funnels.
[12:44] Okay?
[12:44] So, my question for you guys is, would you give me $11,552 if I can guarantee that I'll 10x your company in the next 12 months?
[12:48] You guys good with that?
[12:48] I need you all to follow.
[12:49] Repeat with me.
[12:52] Russell, I commit that as soon as I know that funnels are the key to me 10x'ing my company.
[13:02] I will go all in.
[13:04] All right.
[13:05] Now, I can share the good stuff with you guys now that you're all in.
[13:08] Okay?
[13:09] I want you to understand, you guys, every one of you guys in this room, you are literally one funnel away from 10x'ing your company.
[13:13] Okay?
[13:15] The life you want, the marriage you want, the family you want is going to be fueled by the businesses we build.
[13:18] Okay?
[13:20] The funnels are the key.
[13:21] So, for those of you who don't know me, my name is Russell Brunson.
[13:22] I am a serial entrepreneur with an obsession of helping entrepreneurs around the world.
[13:27] Nothing gets me more excited than that.
[13:29] I've had a chance to work with some of the most amazing people in the world.
[13:31] I built funnels for people like Tony Robbins, like Marcus Lemonis from The Profit.
[13:35] How many of you guys actually watch the TV show The Profit?
[13:37] Yeah.
[13:40] So, earlier this last year they actually had me on the show and I had a chance to build funnels for one of Marcus's companies and it was insanely cool.
[13:45] So, this is something that is kind of on the new side, but man, it's starting to get more and more mainstream the more that I talk about this.
[13:51] Okay?
[13:52] My entire goal is to get everybody to understand that sales funnels are the key to growing all of our companies.
[13:55] Okay?
[13:57] So, what is a sales funnel?
[13:58] For those of you who don't know, let me start actually with what you probably do know.
[14:00] Most of us know what a traditional website is, right?
[14:02] Okay?
[14:02] I always call this the anti-sales.
[14:03] Department.
[14:04] We send people to traditional websites and what it's like is kind of like having um a salesperson there and when somebody comes, they hand them a brochure and then they step back and they hope and they pray that the sale gets made.
[14:17] Now, how many of you guys know if you had a salesperson who's handing out brochures and then hiding, you would fire them instantly?
[14:22] Yeah.
[14:24] Yet, for some reason we're okay with our websites doing nothing, right?
[14:26] Okay?
[14:27] For all of us who are entrepreneurs, who are spending our own money out of our own pockets to grow our companies, we have to be smarter.
[14:32] We need to build something where we put a dollar in advertising in and instantly get two dollars back out.
[14:36] Okay?
[14:36] And that is what a sales funnel is.
[14:38] A sales funnel is kind of like taking your very best salesperson that you have, cloning that person, and making it so that every single person that comes to your website, they grab them, they introduce themselves, they find out what they're interested in taking to buy the actual product and service that they need to help grow and have more success.
[14:53] Okay?
[14:54] Much better way to do it.
[14:56] Okay?
[14:56] Now, after 10 years of doing this business, you guys, I've tried a whole bunch of crazy stuff.
[15:00] I'm going to break it all down very simple, very easy.
[15:02] And so, you guys because you're here
[15:04] Today and you woke up this morning, you get to cheat and get it the easy way.
[15:06] How many of you guys want it the easy way?
[15:08] Yeah.
[15:08] All right.
[15:10] So, let me show you the hard way because funnels used to be hard.
[15:13] That's why nobody ever did them for the first decade of my game because I was in this game because they were hard to do.
[15:18] Okay, this is a sales funnel.
[15:18] I'm going to show you guys behind the scenes of this one.
[15:19] This is one of my supplement companies that we sold last year.
[15:24] Okay?
[15:24] Um now, to build this funnel, it doesn't look that complicated, right?
[15:26] I took pictures and put them on my wall cuz I wanted to see what it all looked like.
[15:28] It's only what, 1, 2, 3, 4, 5, 6, 7, 8, 8 pages.
[15:31] You're like, "That's probably pretty easy.
[15:32] It probably takes an hour or two, right?"
[15:33] No.
[15:35] This is what we had to go through to create this.
[15:36] So, step number one to create a funnel is we had to design the funnel, like the strategy, like what's it going to be like, what's the upsells and the downsells and the price points to figure that out, right?
[15:43] Number two, I had to write the copy.
[15:45] The copy is the sales letter.
[15:46] Now, our supplement was helping people with diabetic neuropathy.
[15:48] I didn't know what that meant.
[15:50] In fact, I made a rule inside of my company I didn't want anyone to explain to me what diabetic neuropathy was so we made at least a million dollars in the funnel.
[15:56] Um so, I had no idea what we were even selling other than we knew it worked.
[15:58] And so, I hired a copywriter to write the sales letter.
[16:00] Cost $20,000 for the sales letter.
[16:03] Then we had our designer to design the sales letter and the
[16:04] Website designer to put it online, a programmer to hook the shopping carts and the auto responders to get it all working, analytics person.
[16:11] My upfront cost to build this one funnel alone was $29,000.
[16:14] Okay?
[16:15] Now, that's not too bad.
[16:17] The worst thing though is that I had already ordered the supplements.
[16:19] They were sitting in a warehouse gathering dust for 8 weeks.
[16:21] That's all it took us to build it, 2 months for me to build this funnel.
[16:23] Then we changed it.
[16:25] Finally launched it and it was it was awesome.
[16:26] But that's why most people have struggled in this business for so long.
[16:29] My goal today is to help free you as an entrepreneur and as a salesperson to generate your own leads, to make your own sales without being tied down by tech people.
[16:38] Okay?
[16:39] In fact, I'm going to build an entire funnel with you guys in under 10 minutes.
[16:41] Actually, I did it this morning.
[16:42] It takes about six.
[16:43] So, you can see how fast and how easy this actually is.
[16:46] Okay?
[16:46] Now, people who have figured this process out, we call these people funnel hackers.
[16:50] Okay?
[16:50] So, that's why all my
[16:51] Who are my funnel hackers again?
[16:52] Let's hear it.
[16:53] All right.
[16:54] These are my funnel hackers.
[16:55] Now, I want to introduce all of you guys to become funnel hackers with me.
[16:58] So, last night my entire team spent 2 and 1/2 hours here putting bags on your chairs with this thing right here.
[17:03] The big thing that says, "Warning, don't open till Russell Brunson's presentation
[17:05] Begins.
[17:05] How many of you guys already opened it?
[17:08] Come on now.
[17:08] All right.
[17:09] Now is the time to open it.
[17:11] I want you guys to open this up.
[17:12] I've got some cool stuff in here to help induce induce you guys into our funnel hacker movement.
[17:15] First thing there is the PopSocket.
[17:17] We're going to use these here in a minute.
[17:18] PopSocket you put on the back of your phone, it pops it out and then you can hold your phone like this, which is really good for what we're going to do here in a few minutes.
[17:26] There's also um
[17:28] There's also stickers to put on your laptop and on your phone saying I build funnels.
[17:32] You guys are all funnel builders now.
[17:33] And then what I want you to grab out there right now, this is your note sheet.
[17:37] I want you guys taking notes.
[17:38] I get really excited.
[17:38] I talk really really really fast.
[17:40] So, everyone grab your note sheet.
[17:41] You're going to pull it out.
[17:42] You're going to take notes on this as I go through my presentation today.
[17:45] Okay?
[17:45] All right.
[17:49] Listen to the rumbling of every everybody opening their things.
[17:52] All right.
[17:52] So, with the note sheet, I'm going to dive right in here to secret number one.
[17:56] This is where you can take notes as I'm going through here.
[17:57] Okay?
[17:58] So, I'm going to cover three secrets of funnel hacking.
[18:02] If you guys understand this, this will give you the ability to get unlimited leads for free for the rest of your
[18:06] Life.
[18:07] I'm going to show you guys that whoever can spend the most money to acquire a customer wins.
[18:11] This is the foundation of funnels and when you understand this, everything else comes really really really easy.
[18:19] Number two.
[18:19] I want to show you guys how to get the best salesperson on planet Earth to close sales for your product 24 hours a day, 7 days a week.
[18:25] And the best thing about this salesperson is they never complain, they never ask for a raise, they never take a break.
[18:29] Now, I am a salesperson just like most of you in this room and what I've noticed about most of us sales people, we're kind of high maintenance.
[18:36] We always want to get paid more, we want better leads, we want more stuff, right?
[18:39] Okay?
[18:40] The salesperson I'm about to introduce you guys to doesn't do any of that stuff and it works 24 hours a day, 7 days a week.
[18:44] And the last thing I'm going to show you is how to get all of the customers who are currently going to your competitors start coming to you instead.
[18:50] And it's going to be fun.
[18:50] So, let's dive right in.
[18:51] Secret number one.
[18:51] Whoever can spend the most money to acquire a customer wins.
[18:55] Now, this is the key to understand, you guys.
[18:57] Um I learned this from one of my first mentors, Dan Kennedy.
[18:59] He said, "A business beats its competition by making the exact same prospect worth more to his business than to that of his competitors."
[19:07] Okay?
[19:08] Whoever can spend the most money to acquire a customer wins.
[19:11] I'm going to jump into this so you guys can understand.
[19:13] So, I launched my company ClickFunnels about 3 years ago.
[19:14] When we did it, it was me and a couple of dudes in an office that we were a little tiny office and all we had was a vision of how to change the world.
[19:23] That was it.
[19:23] Okay?
[19:23] We had no money.
[19:25] We had no venture back capital.
[19:26] We had nothing like that.
[19:26] We just had a dream and a vision.
[19:28] Okay?
[19:28] Now, as we were developing this company, this is us literally whiteboarding ClickFunnels on the wall and these guys coding it while I was just getting excited cuz I don't know how to code.
[19:35] I'm just excited all the time.
[19:37] And they were working on it.
[19:39] At the time we're like, "Well, who are our competitors?
[19:40] Who are we competing against?"
[19:42] And we found these are our two competitors.
[19:43] The first competitor got $38 million in funding and the second got $127 million in funding.
[19:50] And I'm like, "All right.
[19:50] Well, that's what I'm going up against.
[19:53] I literally have a Visa with a thousand dollar limit on it and a dream and a vision.
[19:57] How am I going to win?
[19:58] Okay?
[19:58] All these guys can completely outspend me.
[20:02] Yet, we were able to take ClickFunnels from zero to over a hundred million dollars in sales in just three years, demolishing both of those two.
[20:07] competitors without taking on a penny of outside capital.
[20:11] Thank you.
[20:13] Thank you.
[20:14] Now, since we started doing this, we have a whole bunch of venture capitalists who keep coming like, "Russell, can we give you money?"
[20:19] I'm like, "No.
[20:20] Why would I take your money?
[20:20] Like, I don't I want my customers to give me money.
[20:22] That's the way business should happen."
[20:24] And they keep trying to give us money.
[20:26] And finally, one day I was just curious.
[20:27] I'm like, "What do they kept talking about valuations."
[20:29] I'm like, "Well, I'm going to see what they think we're actually worth."
[20:31] I had no idea.
[20:32] Like, I've this is a whole world that's beyond me.
[20:33] I just know how to sell stuff.
[20:35] And so, we went to lunch with one of these VCs and he they start asking me all these questions.
[20:39] And he said, "Okay, how do you like how much does it cost to acquire a customer?"
[20:41] That's like that's question number one, right?
[20:43] If you guys watch Shark Tank, they always ask like, "What's the cost to acquire a customer?"
[20:47] I was like, "Well, when we drive ads, we buy a bunch of ads and we drive them to clickfunnels.com, it costs us about a hundred twenty dollars to get a free trial."
[20:55] And the guy was like licking his chops.
[20:56] He's like, "Okay, so if we gave you fifty million dollars in funding, that equals X amount of customers."
[21:00] He's doing all the math in his head.
[21:02] I was like, "Whoa, whoa, slow down, slow down."
[21:03] I was like, "We actually turned those ads off."
[21:06] He's like, "What?
[21:06] Why would you turn"
[21:07] those ads off? Like, you're profitably
[21:08] acquiring He's like, "You're profitably
[21:10] acquiring customers at a hundred twenty
[21:11] dollars a person. That's awesome." I was
[21:12] like, "Because I have to pay for those
[21:14] like I have to pull my wallet out and
[21:16] pay for every one of those customers.
[21:17] Like, I I can't float a hundred twenty
[21:19] grand a hundred twenty dollars for every
[21:20] every free customer that signs up." He's
[21:22] like, "So, what do you do?" I said,
[21:24] "Well, I didn't want to be broke. So, we
[21:26] had to do things different. We had to
[21:27] think smarter about things." So, I said,
[21:29] "This is how we do it. We run ads and I
[21:32] don't sell ClickFunnels up front.
[21:34] Instead, what I do is I sell I I drive
[21:36] people to a sales funnel." I've got a
[21:38] whole bunch of sales funnel about five
[21:39] or six sales funnels we use right now.
[21:40] We drive people through and we sell
[21:41] different things. How many of you guys
[21:42] have got have purchased one of my books?
[21:45] All right. You guys have been through
[21:46] the funnel then. Okay? On average right
[21:49] now, it costs about twenty dollars in
[21:50] ads to sell one copy of my book. Now,
[21:53] you guys know I give my give my give
[21:55] away my book for free plus shipping.
[21:56] Um
[21:57] but, the cool thing is that when someone
[21:59] come buys, they go through this funnel.
[22:00] So, that means there's an upsell,
[22:01] there's a downsell, upsell the
[22:02] audiobook, upsell training program,
[22:03] bunch of things like that. So, right now
[22:05] on average, I spend twenty dollars on
[22:07] ads to sell a book and I make about
[22:08] forty dollars.
[22:10] So, what just happens is that I get
[22:11] twenty dollars cash net profit into my
[22:13] pocket and I get a customer. And then, I
[22:15] tell the customer, "Hey, there's really
[22:16] cool software called ClickFunnels. You
[22:17] should try it."
[22:19] And they try it for free.
[22:21] And it doesn't not only is not costing
[22:22] me a hundred twenty dollars to get a
[22:23] customer, I got paid twenty dollars
[22:25] before I even told that customer about
[22:26] what I'm trying to sell them.
[22:28] You guys getting this?
[22:30] So, the VC didn't.
[22:31] I explained it once. I explained it a
[22:33] second time. He's like, "Wait, wait. I
[22:35] don't understand. So, people pay you to
[22:37] become a lead
[22:38] and then they read your book and they're
[22:40] completely indoctrinated into your
[22:41] belief system and then they sign up and
[22:42] it doesn't cost you anything." I'm like,
[22:43] "Yeah, it's really awesome."
[22:45] And he's like yeah, three or four times
[22:47] and finally I remember the very last
[22:48] time he said, "If what you're saying is
[22:49] true, this will change business as we
[22:51] know it forever."
[22:53] I said, "Yeah, that's my mission. That's
[22:55] what I'm trying to tell people." You
[22:57] guys understand? This one funnel was
[22:58] worth more to me than a hundred
[22:59] twenty-seven million dollars in funding.
[23:01] We blew past both of these companies in
[23:03] less than three years.
[23:06] That's the power of sales funnels.
[23:08] All right. Thank you. So, this is the
[23:10] the secret, you guys. When you have a
[23:11] funnel that's created the right way, you
[23:13] can instantly outspend your competitors
[23:14] and ethically steal all potential
[23:16] customers in your market. Even with
[23:18] these my competitors dumping as much
[23:20] cash as they can,
[23:21] my ads are still burying them. They're
[23:23] everywhere. How many of you guys have
[23:24] seen my ads every single time you turn
[23:25] on anything?
[23:27] Hey, tonight when you go to your hotel
[23:28] room, turn on the TV,
[23:30] we bought all the ads on the TV as well.
[23:32] Everyone who's in the room block here,
[23:33] you will see my ads all over TV as well.
[23:35] We can outspend everybody. Okay? That's
[23:37] the key. So, the question for all of you
[23:38] guys, lots of different business types
[23:39] and there's nine thousand people. You
[23:40] all have different businesses. The
[23:41] question I'm going to get from you guys
[23:42] is, "What kind of funnel should I use?"
[23:44] It depends on the kind of business you
[23:45] have. So, I kind of went through and we
[23:46] segmented before I came here to figure
[23:48] out all the different markets you guys
[23:49] are in. We broke it down to about ten.
[23:51] Okay? The first one are people that have
[23:52] either run an agency or they're
[23:53] freelancer. How many of you guys does
[23:55] that fit your who you are?
[23:57] There we go. Number two, people selling
[23:58] information products. Number three, see
[24:00] people selling e-commerce products.
[24:02] Number four, people doing coaching or
[24:03] consulting. Number five, people doing
[24:05] network marketing. Number six, local
[24:07] businesses doing anything from
[24:08] chiropractic, dental,
[24:09] um
[24:10] you know, that. A lot of business to
[24:11] business people just looking for leads
[24:13] to generate. We've got a whole bunch of
[24:14] people who are bloggers or affiliate
[24:16] marketers. We've got nonprofits. And
[24:18] then, we've got a bunch of people who
[24:19] are just getting started. Does that kind
[24:20] of sum up all you guys? Does that cover
[24:21] everybody?
[24:22] Hopefully, there's no one I missed,
[24:23] right? So, I want you to understand that
[24:25] you guys remember the commercial from
[24:26] back in the nineties when the iPhone
[24:28] first came out? And they're like,
[24:30] "There's an app for that. Oh, you need
[24:31] this? There's an app for that." Okay?
[24:33] Just like there's an app for that, I
[24:34] promise you there's a funnel for that.
[24:35] Whatever business you're in, there is a
[24:36] funnel for that. Okay? So, the question
[24:38] that is, how do you know what type of
[24:40] funnel to build? Okay? And we do that we
[24:42] figure out what that is through a very
[24:43] fun, simple process that we call funnel
[24:45] hacking. That's where you guys all get
[24:46] your new nickname. Okay? So, let me
[24:48] explain how funnel hacking works. I
[24:49] learned um the first part of this I
[24:51] learned from Tony Robbins. Tony Robbins
[24:53] told me, he said, "If you want to
[24:53] achieve success, you need All you need
[24:55] to do is find a way to model those
[24:56] who've already succeeded, right?" And I
[24:58] started thinking back in my career of
[24:59] things I've been good at. And um I was a
[25:01] wrestler growing up. How many How many
[25:03] wrestlers do we have in the room?
[25:04] Yeah.
[25:07] If you so All right, let's go. Okay. So,
[25:10] I was a wrestler and when I first got
[25:11] started, I was not only not good, I was
[25:12] bad. Um my first um year, I got beat
[25:15] almost every single time. I remember the
[25:16] end of the season, my dad took me to the
[25:18] state tournament. And the state
[25:19] tournament, one of the guys on my high
[25:20] school's team won the state title. He
[25:21] was a three-time state champ. And my dad
[25:23] videotaped what he did and we watched
[25:25] it. And that whole summer, we would
[25:26] watch the video of this guy and my dad
[25:28] would teach me the moves that he was
[25:29] doing. So, all summer long, I practiced
[25:31] and I practiced and I practiced. I found
[25:32] someone who was good. I modeled them. In
[25:34] a very short period of time, I went from
[25:35] being um a really bad wrestler to being
[25:37] a state champ to going uh to high school
[25:39] nationals, taking second place in the
[25:40] country, becoming an All-American,
[25:42] eventually going to college, being one
[25:43] of the top ten wrestlers in the country.
[25:44] Okay? Not because of Thank you.
[25:47] Not because I was an amazing wrestler,
[25:48] but because I found people who were
[25:49] super successful and I modeled what
[25:50] worked. When I started business, it was
[25:52] the same thing. I went to college I went
[25:53] to college to wrestle. People ask my
[25:54] degree and I was like, "My degree is in
[25:56] wrestling." I didn't even know the
[25:57] classes were there. I barely graduated.
[25:59] And towards the end of it, I started
[26:00] learning about this internet thing. I
[26:02] didn't take business classes. I didn't
[26:03] take entrepreneur classes. I didn't take
[26:04] any I just knew that I wanted to make
[26:05] some money. I jumped online. I started
[26:06] seeing people who were successful. I'm
[26:08] like, "Man, these people are geniuses. I
[26:10] don't know how to do what they do. But,
[26:11] I can see what they're doing. I'm just
[26:12] going to model them." So, I started
[26:14] modeling what they were doing. And
[26:15] within a year of graduating from
[26:16] college, I made over a million dollars
[26:18] online. Okay? The same thing is true in
[26:20] sales funnels. You guys don't have to be
[26:21] sales funnel geniuses. You don't have to
[26:22] geek out like I do every single day. All
[26:24] you got to do is look around and find
[26:25] someone in your industry or in a similar
[26:27] industry who's having success and then
[26:28] we model them. Okay? Every time I share
[26:30] this, I get somebody who's like, "Well,
[26:31] that's cool, Russell, but I got a better
[26:32] way to do it. I I got a different thing
[26:34] I can do instead." And I always smile at
[26:35] those people and say, "You can always
[26:37] tell who the pioneers are cuz they're
[26:38] they've got arrows in their back and
[26:40] they're lying down face face down in the
[26:41] dirt." Okay? Um
[26:44] in this industry, you don't want to be a
[26:45] pioneer. You don't want to go try
[26:46] things. First time I ever got this, I
[26:48] was actually at an event and uh there
[26:50] was a a guy on stage. His name is Porter
[26:52] Stansberry. And Porter worked for a
[26:54] company called Agora Publishing. How
[26:55] many of you guys know about Agora? They
[26:56] do over one point five billion dollars a
[26:58] year selling financial newsletters.
[27:00] Biggest financial newsletter company in
[27:01] the world. Okay? And he says and
[27:02] Porter's up there on stage. He ran a
[27:04] division called Stansberry Research,
[27:05] which was the biggest division at the
[27:06] time. And he's going through all his
[27:07] numbers and his metrics. He's showing
[27:08] his sales funnels. I'm like a little kid
[27:10] in the back like, "I can't believe he's
[27:11] telling me this stuff." I was freaking
[27:12] out, right? Taking notes and everything.
[27:14] He's talking a million miles a minute.
[27:15] And all of a sudden, he stopped.
[27:17] He said, "You know what's interesting?"
[27:19] He said, "Every single year, there's
[27:20] people who see what we're doing here at
[27:21] Agora Publishing and they want to They
[27:23] They want to compete against us." He
[27:24] said, "The first thing they come out and
[27:25] they try to beat us on pricing. So, they
[27:26] come in and they they sell their product
[27:27] for cheaper." He's like, "We know from
[27:29] decades of doing this that you cannot
[27:31] make those numbers work. The metrics
[27:33] just don't work." He says, "So, then
[27:34] they figure that out eventually. They
[27:35] try something different. They try three
[27:36] or four things. Eventually, they go
[27:37] bankrupt and they lose their business."
[27:39] Okay? The biggest thing that kills
[27:40] entrepreneurs is that not that they
[27:41] don't have vision. They do have vision,
[27:43] but usually they either run out of time
[27:44] or money before they have the ability to
[27:46] execute on the vision. Okay? And Porter
[27:48] said at the time, he said like, "If you
[27:49] want to compete with the Agora
[27:50] Publishing, you can't try to compete
[27:51] with us." He said, "You got to copy us."
[27:54] And that's when the light bulb went off
[27:55] my head. I thought, "Man, Agora's got
[27:57] hundreds of full-time copywriters
[27:59] writing copy, split testing things. If I
[28:00] want to go and try all these things, I
[28:01] don't have the money. I don't have the
[28:02] budget to do that. But, I can go and
[28:03] look at like all of the the the pioneers
[28:06] that had all the arrows in the back. And
[28:07] I'm over here like, "Where are they
[28:07] today?" Oh, they're right here. Oh,
[28:09] that's what's working today. I should
[28:10] just model that." And that's what we do.
[28:13] Okay? That's how we have success so
[28:15] quickly is by finding people who've
[28:16] already succeeded and we model them.
[28:17] Okay? All right. So, step number one in
[28:19] this funnel hacking process is find
[28:21] somebody to funnel hack. So, when we
[28:22] were launching our supplement company,
[28:23] it was my first supplement company um
[28:25] and we were selling to people with
[28:26] diabetic neuropathy. And I was doing
[28:28] some research like,
[28:29] "Who else out there is having success?
[28:31] There's got to be somebody." And we
[28:32] found this little website right here. I
[28:33] remember going to it and looking at it.
[28:34] I was like, "This is probably the
[28:35] ugliest website I think I've ever seen
[28:36] in my life." Uh it's all purple and
[28:38] black and weird. Um but, I did some
[28:40] research and some some intel and I found
[28:42] out about at the time that they were
[28:43] making about a hundred thousand dollars
[28:44] a month selling this supplement. I was
[28:46] like, "Okay, cool. They know what
[28:47] they're doing. But, I'm a marketing guy,
[28:48] so I'm going to do it better cuz I know
[28:49] a better way to do it." And then, I was
[28:50] like, "Wait a minute.
[28:52] Maybe they have some arrows in their
[28:53] back. Like, I don't know what people
[28:54] with diabetic neuropathy like. Maybe
[28:56] they know something I don't know." So,
[28:57] instead of trying to be creative and do
[28:58] my own thing, I said, "I'm just going to
[28:59] model what works." So, I went out with
[29:01] my very first version of our sales page.
[29:02] It looked very similar. Like uh and one
[29:05] thing I want to stress is that I noticed
[29:06] that I said model, we didn't copy. Okay?
[29:08] I modeled the look, the feel, the
[29:10] layout, the price points. Like, they had
[29:11] a big logo on the left-hand side, I had
[29:12] a logo. They had a phone number on the
[29:14] right-hand side, I had a phone number.
[29:14] They had a sales letter, they had a
[29:15] picture of the bottle. I modeled the
[29:16] look, the feel, the layout as close as I
[29:17] could. I didn't copy anything, but I
[29:19] modeled the structure. And we launched
[29:21] this in a very short period of time,
[29:22] this little website started making us
[29:24] about twenty thousand dollars a month.
[29:26] Okay? Which is cool. And then, I was
[29:27] like, "God, there's got to be something
[29:28] else they're doing that I'm that I'm
[29:29] missing. Like, what is it? How are they
[29:30] having so much success?" And so, I did
[29:31] what every good entrepreneur has to
[29:33] become good at doing. I pulled my wallet
[29:35] out of my pocket, pulled my credit card
[29:37] out, and I bought their product. I'm
[29:39] like, "What are they doing behind the
[29:39] scenes that I'm missing?" Now,
[29:41] unfortunately for me and also for them,
[29:42] they didn't have much on the back end
[29:43] and it just kind of ended. I was like,
[29:45] "God, there's got to be somebody out
[29:45] here who knows what they're doing in
[29:46] this industry. So, I went outside and I
[29:48] started looking for other companies and
[29:49] eventually I found a supplement company
[29:51] and I met the owner and they were doing
[29:53] about $30 million a month selling their
[29:54] supplement. I'm like, okay, this guy
[29:55] knows what he's doing. Went to the
[29:56] website and it looked different. It
[29:57] looked like this. There was this this
[29:59] video and add to cart button. I'm like,
[30:01] this is kind of weird. I clicked on the
[30:02] button and it took me to an order form
[30:03] like this. And on the order form I
[30:04] remember they offered one, three, or
[30:06] four bottles. I was like, that's weird.
[30:07] I've never seen something like that. And
[30:09] then I was like, okay, I got to see what
[30:10] else they're doing behind the scenes.
[30:11] So, I did what every good entrepreneur
[30:12] has to become good at doing.
[30:14] Pulled my credit card out of my wallet
[30:16] and I bought the product. Now, what's
[30:17] crazy I went to the next page and the
[30:18] next page he up-sold me six more bottles
[30:21] of the exact same thing I just
[30:22] purchased. And we're looking at
[30:23] thinking, does this guy think I'm a drug
[30:25] addict? This is 10 bottles of this
[30:27] stuff. Like, I don't even know how to do
[30:28] that.
[30:29] And at first I was like, this guy is
[30:30] crazy. Like, I'm a marketing guy. I know
[30:31] better how to a better way to do this.
[30:33] And and then luckily for me I took my
[30:34] pride, hung it up on the shelf, and I
[30:36] said, maybe they've got some arrows in
[30:38] their back. Maybe they know something I
[30:39] don't know.
[30:40] So, I'm just going to just go through
[30:41] the process and observe observe. So, I
[30:43] went through and this was their funnel.
[30:45] Those five pages you guys were making
[30:46] them five excuse me, $3 million a month.
[30:49] So, then I looked at that and I said,
[30:50] okay, now I know what I need to create.
[30:54] Now I have my business model my business
[30:56] plan. And so, I took I'm going in front
[30:57] of a whiteboard. I'm a big whiteboarding
[30:58] guy like most of us and I whiteboarded
[31:00] out, okay, this is what I need to create
[31:01] if I'm going to be successful in this
[31:01] market.
[31:04] Um it's funny people always come to me
[31:05] with like their business plans and like
[31:06] 85 pages. I'm just like, can you just
[31:08] doodle it on a napkin like this cuz
[31:09] that's the business model for me. That's
[31:10] the business plan. So, there's my
[31:11] business plan. Then we log into
[31:13] ClickFunnels and we build out the pages.
[31:15] So, I modeled the look and the feel
[31:16] layout. I didn't copy anything you'll
[31:18] notice but I modeled the look, the feel,
[31:20] the layout, the price points, the
[31:21] structure. So, this is the first page of
[31:22] mine. Then I had an order form with one,
[31:24] three, and four bottles just like they
[31:25] had. And then I had an up-sell with six
[31:26] more bottles of the exact same thing.
[31:28] And then I had two other products. And
[31:29] so, the process looked very very
[31:31] similar.
[31:32] Okay? Now, what's cool is after we
[31:34] finish this this page, build this funnel
[31:35] out, then we launched it. And this
[31:37] little funnel went from making $20,000 a
[31:39] month to almost $20,000 a day.
[31:42] You guys getting this?
[31:43] Like, it is insane how easy it is.
[31:45] People like me, people like there's
[31:47] there's people out there who are already
[31:48] doing this. You don't have to reinvent
[31:49] the wheel. You should find what's
[31:50] working and then we model it. Okay? Now,
[31:52] the coolest thing about this for me is
[31:53] that my total investment to get over a
[31:54] million dollars with the funnel hacks
[31:55] from all these people seeing exactly
[31:57] what they're doing was under 100 bucks.
[31:59] I just had to be willing to pull my
[32:00] wallet my credit card out of my wallet
[32:02] and buy the product to see what
[32:03] happened. Okay? I want to show you a
[32:04] really quick video. This is one of my
[32:05] friends
[32:06] uh Drew Canole and his partner Jamel.
[32:08] They own a company called Organify. And
[32:10] after I launched my supplement they were
[32:11] about to launch a new one and I was
[32:12] like, what do we do? How do we do it?
[32:12] And I was like, you guys should just
[32:13] copy me. And so, this is a really quick
[32:15] like 30-second video of him explaining
[32:18] what they did to launch Organify.
[32:21] Check out this video. So, real quick
[32:22] back story. Um I had a chance to go out
[32:24] and spend a little while with these guys
[32:25] in their company and they were about to
[32:26] launch a new supplement. And
[32:28] and they were like, hey, look at our
[32:29] funnel. What should we do? And I was
[32:30] like, just copy mine. It works really
[32:32] really good. So, I'd love for you to
[32:33] kind of talk about what happened when
[32:34] you guys did your funnel and then some
[32:36] of the results that happened since then.
[32:37] Yeah, um I'd like to re-emphasize
[32:41] his point about just cloning and copying
[32:43] and modeling what works. So, we are a
[32:45] digital product company. We have
[32:46] information products,
[32:48] uh coaching products. And we were doing
[32:49] about uh a million a year. And I managed
[32:53] all the sales funnels and sales
[32:54] optimization. And we were going to come
[32:55] out with a physical product line. And we
[32:57] were like, you know, who's done this
[32:58] before? Who's been really successful? We
[33:00] reached out to Russell. He helped us
[33:02] model exactly And Russell actually it's
[33:04] a funny because I'm looking at
[33:06] what you modeled and I had the exact
[33:08] same reaction. The first up-sell that we
[33:09] have in place is more of the same thing
[33:12] that they just bought. And we were like,
[33:15] that doesn't make any sense. So, we sold
[33:16] them a bottle of our our new product
[33:19] called Organify.
[33:20] Our first one-time offer was three more
[33:22] bottles
[33:23] after they already bought that. And the
[33:25] take rate was like 20 or 30%.
[33:28] Then we thought, you know, Russell
[33:30] actually mentioned, you know, we should
[33:31] um
[33:33] uh implement subscription on everything.
[33:35] So, we had three options. We modeled
[33:37] exactly Russell's first sales page. One
[33:39] bottle, three bottles, four bottles.
[33:41] Modeled his pricing. 47, 129, 149.
[33:44] Exactly the same.
[33:46] Sorry for stealing everything but you
[33:47] know, it works. So,
[33:49] Steal away.
[33:51] Yeah. Uh and then once we implemented
[33:53] all the pieces, we in actually like a
[33:56] week
[33:57] uh which is crazy. We we matched his
[33:59] results. We're doing Am I allowed to say
[34:01] the numbers or? Yeah. I hope so. I want
[34:03] to hear them. Yeah. Who wants to hear
[34:05] his numbers?
[34:06] I want to hear his numbers. Let's hear
[34:07] them.
[34:08] So, the first day that we opened up the
[34:10] the gates, we did 12,000 in sales.
[34:13] The second day we did 34,000. The third
[34:16] day we did 36,000. And and that was
[34:18] just, you know, opening the gates. And
[34:19] every single day after that we've done
[34:21] around 15 to 20,000.
[34:23] Because of the way that the funnels are
[34:25] structured. So, it's it's really
[34:27] exciting. And I we owe a lot to Russell.
[34:29] I mean, he came out. He helped us with
[34:31] our funnels. He he broke down everything
[34:34] we were doing wrong, everything we were
[34:34] doing right, and showed us exactly what
[34:36] they did. And we just
[34:38] copied it. And it works. So,
[34:41] Give him a round of applause, you guys.
[34:41] Thank you, Russell.
[34:45] All right. Now, what's cool is this
[34:46] happened a while ago. So, fast forward.
[34:47] So, you heard he said that before they
[34:49] launched this funnel they were doing
[34:50] about a million dollars
[34:51] a year.
[34:52] What's crazy, year number one after they
[34:54] launched this funnel, unfortunately we
[34:56] didn't 10x their business.
[34:58] We 20x'd it. They did $20 million on
[34:59] that funnel year one. And it's grown
[35:01] since then.
[35:02] So,
[35:04] you guys are one funnel away from
[35:05] 10x'ing your company. I promise you
[35:06] that. Every single one of you guys.
[35:07] Like, it's just you're that close. So,
[35:09] who do funnels work for? Again, they
[35:10] work for all of the different businesses
[35:12] we talked about. Agencies, freelancers,
[35:13] info products, e-commerce, coaching,
[35:15] consulting, network marketing, local
[35:16] businesses, B2B lead generation,
[35:17] blogging, affiliates, non-profits. If
[35:19] you're just getting started, this is the
[35:20] way to start. Okay? I'm going to go
[35:21] through this. Some of you guys are like,
[35:23] I don't see how this works for me. So,
[35:24] I'm going to give you guys some
[35:24] examples. So, if you run an agency or a
[35:26] freelancer,
[35:27] this is an example of some one of our
[35:29] friends that they live in the
[35:30] Philippines. And I have a lot of
[35:31] Filipinos who work for me doing
[35:32] different projects. And the average
[35:33] Filipino
[35:35] they're like what they make per month is
[35:37] a couple hundred dollars.
[35:39] Okay? The lady that runs this site, she
[35:40] is almost to the point where she's about
[35:42] to pass $100,000 in sales getting people
[35:45] for her agency through this thing. She's
[35:46] one of the richest people there now,
[35:48] right? Okay? All by using a very simple
[35:50] thing. We're generating leads, then the
[35:51] video sells them, and then they get
[35:52] signed up for her agency. Okay? If
[35:54] you're selling information How many guys
[35:55] out here are selling information
[35:56] products of any sort?
[35:58] Okay? If you're selling information
[35:59] products, this is one of my info product
[36:00] funnels. Okay? This is where I sell my
[36:02] books. We up-sell our audio books,
[36:03] courses, things like that. Okay? This
[36:05] funnel
[36:06] in the last like eight months has sold
[36:07] over 100,000 copies of my book and drove
[36:10] thousands and thousands and thousands of
[36:11] people into ClickFunnels. Okay? So, if
[36:13] you're selling information products, you
[36:14] should funnel hack this funnel. This is
[36:15] the process. How many guys are selling
[36:17] physical products, e-commerce related
[36:18] stuff?
[36:19] Okay? This is
[36:20] one of Trey Lewellen's one of our
[36:22] members. He had a couple Shopify stores
[36:25] selling a bunch of stuff. And one of his
[36:26] Shopify stores was selling flashlights.
[36:28] And it was one of his duds. It wasn't
[36:29] working. And he was moving offices and
[36:31] he had a whole bunch of like a whole
[36:32] closet full of these flashlights. He
[36:34] told one of his guys, like, just throw
[36:35] it up on Click. Like, build a funnel and
[36:36] just launch it. Let's see what happens.
[36:38] He took this, threw it up on
[36:39] ClickFunnels, shifted it from like an
[36:41] e-commerce store for sent storefront
[36:42] like buy the flashlight, up-sell battery
[36:44] packs, up-sell warranties, things like
[36:45] that. This funnel did $20 million in the
[36:48] first six weeks after it launched.
[36:50] That crazy? Right now he's got the
[36:52] record for the fastest, biggest funnel
[36:54] inside of ClickFunnels. And it was all
[36:55] selling flashlights.
[36:56] Okay? How many guys are selling coaching
[36:58] or consulting of any matter? Life coach,
[37:00] business coach, finance coach, things
[37:01] like that.
[37:02] Okay? This is my coaching funnel. This
[37:04] coaching funnel it costs me on average
[37:06] to generate a lead about 30 to $40 to
[37:07] generate a lead. And I and then on the
[37:09] back end we make about $1,500 for every
[37:11] one of those leads that happen. Okay?
[37:13] This little funnel is a side business I
[37:14] have on the side. I've got one sales
[37:16] person who calls those application
[37:17] leads. Okay? And does over two and a
[37:19] half million dollars a year just on the
[37:20] side through a coaching funnel. So, if
[37:22] you have a if you're a coach or a
[37:23] consultant or you're trying to generate
[37:25] any kind of leads that are going to
[37:26] become pre-qualified, you should funnel
[37:27] hack and model this style of funnel.
[37:28] That's how it works. Okay? How many guys
[37:30] are network marketing?
[37:32] All right. My network marketers. In
[37:33] fact, this is I didn't tell them this.
[37:34] Stephen Larsen is actually out in the
[37:35] audience here somewhere. There he is
[37:37] right there. So, Stephen is a network
[37:39] marketer. Okay? He doesn't talk to
[37:41] friends and family.
[37:43] Okay? He still has friends and family
[37:44] now. It's pretty awesome. Because he
[37:46] drives people through network marketing
[37:48] funnel. He gets people to come this
[37:50] page. He pre-sells them on why he's
[37:52] amazing. Then they fill out an
[37:53] application before he even tells them
[37:55] what is what is he selling. He builds a
[37:57] relationship with them. And then on the
[37:58] third page he then he tells them, oh by
[37:59] the way, this is what we sell. And
[38:00] people just sign up because they have a
[38:02] relationship with him. He takes them
[38:03] through a funnel to build a relationship
[38:05] before he signs people up. Okay? It's
[38:06] powerful. How many guys run local type
[38:08] businesses? You could have gyms, car
[38:10] dealerships, dentists, chiropractors,
[38:12] anything like that. Okay?
[38:14] Yeah. Look at all of you guys. This is
[38:16] one of the easiest ones in the world.
[38:18] We've got I I can show you, man,
[38:20] probably 40 or 50 chiropractors,
[38:22] probably four or 500 gym owners who are
[38:23] building simple funnels like this.
[38:25] They're blowing up gyms like crazy.
[38:27] Blowing up the chiropractor places.
[38:28] Like, it's very very simple and very
[38:29] easy to do in local markets. It's even
[38:31] almost easier there than anywhere else.
[38:33] Okay? How many guys are looking just for
[38:34] more leads in the B2B and just want more
[38:36] leads coming into the door?
[38:39] This is a really powerful B2B lead
[38:41] funnel. It's really awesome as well. If
[38:42] you're blogging,
[38:44] this is one of my friends. She's a
[38:44] blogger. And she's like, well, I'm a
[38:46] blogger. I make money doing that kind of
[38:47] stuff. How would a would funnels work?
[38:48] I'm like, well, build a funnel selling
[38:49] something else. So, now she drives all
[38:51] the people from her blog into her
[38:52] funnels. She launched this first funnel
[38:53] during Christmas time and did like 20 or
[38:54] 30,000 dollars in the first weekend.
[38:58] Okay? And then anyone who's doing
[38:59] non-profit? This is our first non-profit
[39:01] who hit the two comma club. He's got
[39:03] like eight different funnels he's
[39:04] driving people in. And he is he runs
[39:06] these Christian non-profit camps for
[39:08] kids. And he is crushing he's got four
[39:10] or five of these non-profit funnels that
[39:11] he's driving people through. Okay? And
[39:13] if you any of you guys Does anyone here
[39:14] in the audience run
[39:17] trips where you take people to go hunt
[39:18] for Bigfoot?
[39:20] Nobody?
[39:21] This dude literally does that. He's got
[39:23] a ClickFunnels page. He's right And I
[39:25] thought this was a joke. I thought it
[39:26] was totally like a like a spoof thing.
[39:28] But because I'm in Click I can like look
[39:29] down and see what people are actually
[39:30] doing. He did $18,000
[39:33] in last few months selling trips to go
[39:35] hunt Bigfoot with him.
[39:38] I don't care what you guys are selling.
[39:39] I promise you there's a funnel for you
[39:41] that we can take, implement your
[39:42] business, and blow it up. Okay? All
[39:44] right, so where do you find a good
[39:45] funnel, and how do you know that the
[39:47] funnel's actually making money? You
[39:48] don't want to funnel hack someone who's
[39:49] broke, right? You want to funnel hack
[39:50] the winners. So, this is what I do.
[39:52] Number one, I go to a website called
[39:53] clickbank.com. ClickBank's amazing cuz
[39:55] they have over 100,000 successful sales
[39:57] funnels. Okay? Everything from fitness
[39:59] to finance to business to everything. In
[40:01] fact, there's even this one right here.
[40:03] Um this is a funnel to teach people how
[40:04] to build chicken coops, which I thought
[40:06] this again was a joke, and I contacted
[40:08] the dude and he showed me his numbers.
[40:09] They're killing it. Teach people how to
[40:10] build chicken coops. So, I don't care if
[40:11] you're selling anything from cars to um
[40:14] to business to weight loss to chicken
[40:16] coops, there's a funnel on ClickBank you
[40:17] can you can model. Now, you go to
[40:18] ClickBank and at the very top there's a
[40:19] button that says marketplace. You click
[40:20] on the marketplace, and then it takes
[40:22] you to page right here. Now, the cool
[40:23] thing about marketplace is it
[40:24] categorizes things based on industry.
[40:26] So, over here on left-hand side you can
[40:27] say, "Look, I'm in investing, business,
[40:28] finance, gardening, like whatever you
[40:30] want." You click on the category, and
[40:32] then it what it does it archive or then
[40:33] it shows you um on the page all of the
[40:35] funnels that are in there, but it
[40:37] categorizes them based on which funnel's
[40:38] making the most today.
[40:41] Okay? So, if you're like, "I'm in
[40:42] finance." What's this? Boom, boom, boom.
[40:43] That fast I'm like, "These are the
[40:44] funnels that are making the most money
[40:45] right now."
[40:46] Okay? So, right now this one I did
[40:47] health and fitness, and then I went to
[40:48] the top of health and fitness, and
[40:50] number one there is uh is a website
[40:51] called Venus Factor. Okay? So, then I go
[40:54] to venusfactor.com or whatever number
[40:56] one is for you, and this is where I have
[40:57] to do what all good entrepreneurs have
[40:59] become good at doing. I pull my wallet
[41:01] out of my pocket, and I buy their
[41:02] product. Okay? So, I funnel fact I
[41:04] funnel hacked Venus Factor, and it's
[41:06] these four pages. Actually, I want to
[41:07] step back for 1 second. When I found
[41:09] Venus Factor, ClickBank is actually in
[41:10] Boise as well. ClickBank and
[41:11] ClickFunnels both in Boise. I don't know
[41:13] why. Uh it's kind of fun though. So, I
[41:14] had a chance to go out to dinner uh or
[41:16] to lunch with the owner and the CEO of
[41:18] ClickBank. And I'm just always curious,
[41:20] and I asked him at at lunch. I was like,
[41:22] "Hey, I have a question for you. Venus
[41:23] Factor's number one right now in the
[41:24] marketplace.
[41:26] And uh like what like how much money are
[41:28] they making? Can you tell me?" And he
[41:29] looks at me he's like, "Russell, I can't
[41:30] tell you that. You know that." I'm like,
[41:31] "I know, but let's just say you were to
[41:34] tell me, and like if I just guess, can
[41:36] you give me like not and something like
[41:37] that?" And he's like, "Ah, I can't tell
[41:38] you, man. Like that's I can't do it."
[41:39] I'm like, "Okay." Well, um I had a
[41:41] friend that was number one in weight in
[41:43] weight loss in this space about a year
[41:44] and a half earlier. I said, "Okay,
[41:45] so-and-so was there, and when he was in
[41:46] the number one spot they were doing
[41:47] about $50,000 a day, which I thought was
[41:49] insane." And I asked him I said I said,
[41:51] "Are they close to that? Is it more than
[41:52] that? Less than that? Just give me a
[41:53] ballpark." He smiled and said, "They're
[41:55] doing more than double that."
[41:57] I was like, "What? $100,000 a day Venus
[42:00] Factor's making." Okay?
[42:03] So, then I come over here. Again, I
[42:04] funnel hack the product, and that's it.
[42:06] One, two, three, four. Those four pages
[42:08] are making them $100,000 a day.
[42:11] Was that worth my $37 investment to buy
[42:13] their product? If I'm in the weight loss
[42:15] industry, heck yeah. But even if I'm
[42:16] not, let's say I'm selling any other
[42:17] kind of information product in the
[42:18] world, it's in like this is valuable
[42:20] information, right? I can find out what
[42:22] they're selling, how they're selling,
[42:23] what the price points are working right
[42:24] now. I can see everything. Okay? So,
[42:26] step three is I buy their product, I
[42:27] funnel hack it. Step number four now, I
[42:29] go in front of the whiteboard, I sketch
[42:30] it out. Page number one's going to look
[42:31] like this. This is the price point this
[42:32] needs. Page two, page three, page four.
[42:34] Now, I know what I need to create.
[42:36] Now, I've got a business model. Now, I
[42:37] can go and actually do something. I'm
[42:39] not just guessing and hoping and and uh
[42:41] hoping it's going to be good. All right?
[42:42] So, that's funnel hacking, you guys.
[42:43] That's how we ethically steal over a
[42:44] million dollars with the funnel hacks
[42:45] our competitors for under $100. All
[42:48] right. Now, move on to secret number
[42:49] two.
[42:50] I want to show you guys how to get the
[42:51] best sales person on planet Earth to
[42:52] close sales for your product 24 hours a
[42:54] day, 7 days a week without ever
[42:55] complaining, asking for raise, or taking
[42:56] a a break.
[42:58] Before I get into this, I'm curious. I'm
[43:00] in a group a group a room right now with
[43:01] 9,000 sales people. How many of you
[43:03] think that you're the best sales person
[43:05] in this room right now? Raise your hand.
[43:10] All of you guys think you're the best?
[43:13] All right, let's see it one more time.
[43:13] How many of you guys think you are the
[43:14] best sales person in this entire room
[43:16] right now?
[43:19] That's good. You guys got big egos.
[43:21] Congratulations. No, it's important.
[43:23] Okay. So, I told you before I said
[43:24] having a sales funnel is kind of like
[43:25] cloning the top sales person in your
[43:27] organization and letting him close sales
[43:29] for you 24 hours a day, 7 days a week.
[43:31] Okay? What you need to understand is the
[43:33] best sales person inside of your company
[43:35] is probably you.
[43:37] Right?
[43:38] I'm the best sales person on planet
[43:39] Earth to sell ClickFunnels. There's
[43:41] nobody that believes in it more than I
[43:42] do. There's nobody who can sell it
[43:44] better than I do. So, guess what? I'm
[43:45] the one who goes and I sell it all day
[43:47] long every single day cuz I'm obsessed
[43:48] with it. I love it. Okay? We were
[43:50] meeting with uh Tai Lopez actually. He's
[43:51] going to be here tonight. We were
[43:52] meeting at his house the other day, and
[43:53] one of his partners were there and Tai
[43:54] and his partner said, "So, how many
[43:55] sales people do you have at
[43:56] ClickFunnels?"
[43:58] I smiled and I'm like, "How many do you
[43:59] think?" He's like, "Well, I know all
[44:00] these other companies that you're
[44:01] competing against, and most of them have
[44:02] sales floors of 100 plus people or
[44:04] more." I smiled and I was like, "We got
[44:06] one."
[44:07] "Do you have one sales person? How did
[44:08] you do $100 million in sales?"
[44:10] I'm pretty good, right? I think I'm the
[44:12] best. Anyway,
[44:14] um that's the key, you guys. Okay? I
[44:16] went from having uh 60 full-time sales
[44:18] people in an office to replacing them
[44:20] with one sales funnel.
[44:21] And then I get to do my pitch. I make
[44:23] sure my pitch is perfect. I can test it.
[44:25] I can tweak it. And then after I have it
[44:26] perfect and it works, I don't touch it
[44:28] again.
[44:29] Okay? The nice thing about it is when my
[44:30] funnel works, when the sales process is
[44:31] in place, if I wake up that day in a bad
[44:33] mood, doesn't matter. I still close the
[44:35] exact same percentage rate. If I'm tired
[44:37] that day, if I'm sick, if I'm going on
[44:38] vacation, if I want to take a year off,
[44:39] it doesn't matter. It keeps on closing
[44:41] every single day.
[44:42] Okay? Now, um
[44:44] uh to kind of illustrate this,
[44:46] um when I launched my very first book,
[44:48] the DotCom Secrets book, um after launch
[44:50] I had it was really successful, and then
[44:52] a little while later, like a week or two
[44:53] later, Tony Robbins called me up on the
[44:54] phone, which is like the coolest thing
[44:55] in the world, right? It's only happened
[44:56] like three times in my life, and it's
[44:57] insane. So, this is actually a picture
[44:59] they took of me when Tony called me on
[45:00] the phone cuz I'm like, "Tony Robbins!"
[45:02] Like freaking out trying to be like,
[45:03] "Yeah, what's up, Tony? How's it going,
[45:05] man?" You know, I totally geeked it out.
[45:07] And he's like, "Russell, you know, in
[45:08] his Tony voice, Russell, so I saw your
[45:09] book launch. It's doing really good,
[45:10] isn't it?" I'm like, "Yeah.
[45:12] That's pretty cool you saw it, man."
[45:13] He's like, "I'm about to launch my book.
[45:14] Um do you have any pointers for me?" I'm
[45:16] like, "Oh, yeah, tons." So, this is my
[45:17] book I launched, and this was the Money
[45:19] Master book he was coming out with. So,
[45:21] it hadn't come out yet. He was about to.
[45:22] And uh I was like, "Yeah." So, I told
[45:24] him about my sales funnel we used to
[45:25] sell the books. I walked him through the
[45:25] whole process. He's like, "This is
[45:27] awesome, Russell." He's like, "Can you
[45:27] build one for me?" I was like, "Yeah."
[45:29] He's like, "Okay, well like okay, go
[45:31] build me a funnel. It'll be awesome."
[45:32] I'm like, "Well, this is the thing,
[45:33] Tony. I need one thing from you."
[45:35] This is how you get to hang out with
[45:36] Tony for a day. I was like, "I need one
[45:38] thing that's really important." I'm
[45:39] like, "Who do you think the best sales
[45:40] person is on planet Earth to sell your
[45:41] book, Tony?" He's like, "Well, me, of
[45:43] course." I'm like, "Of course you are."
[45:44] I was like, "I just need to capture you
[45:46] on video selling your book. If I can do
[45:48] that, I can build the funnel out, and
[45:49] that's all I need." And uh
[45:51] and I said, "I need a day with your
[45:52] time." And he said, "No." I was like,
[45:53] "Okay, I need uh
[45:55] 6 hours of time." He's like, "No." And
[45:56] he's like,
[45:57] "How much time can I have?" He's like,
[45:58] "I'll give you an hour." I'm like,
[45:59] "Okay." So, we actually he was in Vegas
[46:01] doing an event, and we went to this is
[46:03] actually pictures of it actually
[46:04] happening. So, we rented a hotel room.
[46:06] We got it all set up, and he's like,
[46:07] "You got an hour." So, he came in here.
[46:08] We grabbed Tony. We uh took him back to
[46:10] the back room. We set the lights and the
[46:11] camera and everything. I said, "Okay,
[46:13] Tony, here's your book. You're the best
[46:14] sales person on planet Earth to sell
[46:15] this book. Sell me the book."
[46:17] Click record. And all of a sudden Tony
[46:19] did what he does best, and he explained
[46:21] why his book is the greatest book in the
[46:22] world and why you should buy it. Then I
[46:23] was like, "Okay, that's the first step
[46:24] in the funnel. Next thing, we're going
[46:25] to upsell something else." I'm like,
[46:27] "Make it I sell me Tell me why this is
[46:28] the best thing in the world." And then
[46:29] Tony sold that and went through the
[46:30] entire funnel. So, we did it with here
[46:32] we had page number one was Tony selling
[46:33] his book. Page number two then was Tony
[46:35] upselling uh his Ultimate Edge program.
[46:38] And then number three was Tony upselling
[46:39] his love and relationships program.
[46:41] Okay? So, we recorded those three
[46:42] videos, and I said, "Okay, Tony, you're
[46:44] out of here." He took off and left, and
[46:45] I was like, "Okay, now I've got the
[46:47] video of the best sales person on planet
[46:48] Earth selling his product. Now, I just
[46:49] got to plug in the funnel, and now for
[46:51] from now for the rest of time, that'll
[46:53] sell his book for him over and over and
[46:54] over and over and over again." An hour
[46:56] of his time is all it took.
[46:57] Okay? For you guys who are amazing sales
[46:59] people, it's like an hour. You're like
[47:00] an hour away from having something
[47:02] that'll replace you so you can just sell
[47:04] all day all long without yourself there.
[47:05] Okay? I want to teach you guys something
[47:07] really important. This People always ask
[47:08] me, "Well, Russell, what do I say on the
[47:09] video? I don't know how to sell
[47:10] face-to-face. Like I'm selling someone
[47:11] on the phone is easy, but when I'm
[47:12] standing in front of a camera, like what
[47:14] do I what do I say? How do I say it,
[47:15] right?" So, it's really easy. This is
[47:17] the script. It's called the who, what,
[47:18] why, how script. This is why I give you
[47:19] guys this um these PopSockets. When you
[47:21] put the PopSocket on your phone, you
[47:23] pull it out.
[47:24] Okay? Most of my videos today are all
[47:26] done on my phone. I pop out a PopSocket,
[47:27] I can hold it like this.
[47:29] Okay? This is how it works. And then I
[47:31] turn on the camera.
[47:33] And now I can sell everything by
[47:35] answering those four questions. Number
[47:37] one, who are you? Number two, what do
[47:39] you have for your person who's watching
[47:41] this video? Number three, why do they
[47:43] need it? And number four, how can they
[47:45] get it?
[47:47] Easiest script in the world, and it's
[47:48] magic. It works so good. So, I take my
[47:49] phone out. I click record.
[47:52] Said, "Hey, my name's Russell Brunson.
[47:53] I'm here today at the 10X event. I'm
[47:55] just really really excited. What do I
[47:57] have? I've got a really cool book I want
[47:59] you guys all to buy. It's called Expert
[48:00] Secrets. Why do they need it? You need
[48:02] this book cuz if you got a message, you
[48:03] got a voice, you want to share your
[48:04] message with more people, you need this
[48:06] book. How do you get it? Fill out the
[48:08] form on the side. Let me know where to
[48:09] ship your book. Put your credit card in,
[48:11] and we'll ship one out to you."
[48:12] Boom, that's it.
[48:14] That's the video.
[48:15] Okay?
[48:16] Thank you.
[48:17] Now, I can do this in every one of you
[48:19] guys' business. Okay? Let's pretend um
[48:21] let's pretend you guys are running uh a
[48:23] car dealership, and you're selling How
[48:24] many car car sales people we have in the
[48:26] room? A few?
[48:28] All right, imagine this. Check out this
[48:29] video.
[48:30] Okay?
[48:31] Hey, my name's Russell Brunson. I'm at
[48:32] the car lot right now. Check out this
[48:33] car. IS IT AMAZING OR WHAT? OKAY? Um
[48:36] I've got this car that's for sale.
[48:37] Normally, it's whatever, but I've got a
[48:38] huge discount happening for the next 48
[48:40] hours on this thing. Why do you want
[48:41] this car? This car is amazing. It's got
[48:43] the fastest this, it's the best this,
[48:44] it's a it's like awesome. Um again,
[48:46] we've got some dude coming in from out
[48:47] of town that wants to buy it, but if it
[48:48] gets sold before then, it could be
[48:50] yours. How do you get it? You got to
[48:51] come on down to the lot right now. How
[48:52] do you get it? Fill out the form down
[48:53] below. I will give you a call and tell
[48:54] you why this is the best car on planet
[48:55] Earth.
[48:56] Boom. Video done.
[48:57] That easy?
[48:59] How many of you guys are looking for
[48:59] leads for your company?
[49:02] Well, most of you guys they buy leads,
[49:03] and they start cold calling leads all
[49:05] day long. That's kind of cool, and like
[49:06] you get the badge of honor of like I did
[49:07] that. Wouldn't you rather have leads of
[49:08] people who like think you're amazing,
[49:10] and then they beg you to come and like
[49:12] take your their money?
[49:13] Okay, we call this a takeaway sell. All
[49:15] my funnels are based off takeaway
[49:16] selling. So, I do this something like
[49:17] this.
[49:19] Hey, my name's Russell Brunson. Um
[49:21] uh
[49:22] uh over the last uh
[49:23] 3 years I built a company from zero to
[49:25] $100 million. It's awesome. If you're
[49:27] looking to grow one of your company,
[49:28] software company, whatever it is, what I
[49:30] have um
[49:31] I've got something really special for
[49:32] you. We've got a really cool coaching
[49:33] program. We actually take people like
[49:35] you through this pro process. Now,
[49:36] unfortunately for you, I can't take
[49:38] everybody. I would love to take
[49:39] everybody, but I can't. Um and so what
[49:41] we do is we actually have an application
[49:42] process. If you fill out the application
[49:43] down below, um I will go through the
[49:45] application or some of my team go
[49:46] through it, and we'll see if you're a
[49:47] good fit for us, and second half of
[49:48] that, we'll call you on the phone and
[49:50] see if if uh if we're a good fit for you
[49:52] cuz I don't want to work with you if
[49:53] you're bad and I don't and I don't want
[49:54] uh you to work with me if you're bad.
[49:55] So, fill out the form down below,
[49:56] somebody on my team will give you a
[49:57] call, um and that's what you got to do
[49:58] right now.
[49:59] Boom, that's it.
[50:01] That's how we do our videos, you guys.
[50:03] $100 million in the last 3 years with an
[50:06] iPhone using who, what, why, how.
[50:08] I don't care what you are selling, this
[50:09] is the script you can use over and over
[50:11] and over again on your funnels, okay?
[50:13] When Tony did it, was the same thing. My
[50:14] name is Tony Robbins, this is my this is
[50:16] I've got this new book for you. Why do
[50:17] you need it? If you want to learn how to
[50:18] invest blah blah blah blah blah. How do
[50:20] you get it? Click on the form down
[50:21] below, put your information in. The
[50:23] upsell video is exactly the same. Hey,
[50:25] I'm Tony Robbins, thanks for buying my
[50:26] book, I hope you love it. Um boom boom
[50:28] and same kind of thing, okay? Who, what,
[50:29] why, how. Hopefully you guys wrote that
[50:30] down. This script will make you insane
[50:31] amounts of money and it's fast, it's
[50:33] simple, doesn't have to be highly
[50:34] produced. Literally, you got a pop
[50:35] socket out, put your fingers in, you're
[50:36] on the phone, that's all you got to do,
[50:38] okay? All right. Now, after I get the
[50:40] videos to sell the thing in my funnel,
[50:42] whatever business you're in, now I've
[50:44] got to plug them in to a funnel, okay?
[50:46] So, back in the day what we would do is
[50:48] we'd take these assets and then I have a
[50:50] meeting with my team. And we'd have
[50:51] designers and programmers and webmasters
[50:53] and analytics people, all sorts of
[50:55] stuff, and it was a huge pain in the
[50:56] butt. I'd tell them all the stuff, I'd
[50:57] give them the videos, and they'd go and
[50:58] they'd spend the next 2 or 3 months
[50:59] building out a sales funnel.
[51:01] Okay? And that's how a business was for
[51:02] me for the first 10 years of my career.
[51:04] It took forever, okay? But I'm here
[51:06] today to talk to you guys about a new
[51:07] way, a better way through a tool that we
[51:09] created called ClickFunnels. Now,
[51:11] obviously, I'm kind of obsessed with
[51:12] ClickFunnels, and I don't want you guys
[51:13] to think I'm biased, so I got a really
[51:14] quick video I want to show from uh one
[51:16] of my friends, Garrett J White, um who
[51:17] actually transitioned all four of his
[51:19] companies over to ClickFunnels. I want
[51:20] you to hear in his own words what he
[51:21] said and why he made the transition.
[51:26] Hello, my name is Garrett J White, the
[51:28] Master Coach Mentor and founder of Wake
[51:29] Up Warrior Academy, and I will tell you
[51:32] this right now.
[51:34] We have tested with platforms. We have
[51:37] tested everything.
[51:38] Uh I have attempted for the past 6 years
[51:41] to use every available software tool I
[51:43] could find that made it simpler for me
[51:45] to share my message. And it started with
[51:47] WordPress, and then it went plugins, and
[51:49] then OptimizePress, and then we went to
[51:51] Kajabi, and then we went to LeadPages.
[51:53] These are all wonderful, know the owners
[51:55] of these guys, the fantastic software
[51:57] tools were amazing. When ClickFunnels
[51:58] came out, I was like, "Dude, I cannot
[52:00] handle another software tool. I don't
[52:02] give a we're just going to manage
[52:03] our stuff between LeadPages and Kajabi."
[52:06] Um and then my friend said, "Just test
[52:07] it. Just try it out." And I went to
[52:10] ClickFunnels, and no
[52:12] like every software increment
[52:14] over the last 5 years has been a not a
[52:16] quantum shift in what you can do with
[52:19] the tool to get your message out to the
[52:20] marketplace. They've been incremental.
[52:23] So, like there's been a move from Kajabi
[52:24] to LeadPages or from OptimizePress to
[52:27] Kajabi, and they were these segmented
[52:28] steps that had slight improvements that
[52:31] made it easier. ClickFunnels, though,
[52:33] came out of nowhere. They took the
[52:35] marketplace by storm just like Apple did
[52:37] when they first launched the iPhone. It
[52:39] was it was not a linear move anymore. It
[52:42] was a quantum move in improvement
[52:45] that'll open up a gap to allow people
[52:47] just like you watching this, people just
[52:50] like you and me who are not technically
[52:52] savvy. We weren't born in the Matrix,
[52:54] and we didn't have a chip implanted in
[52:56] our heads. We're not engineers or
[52:57] computer science majors, and we don't
[52:59] understand that stuff inherently.
[53:01] ClickFunnels gave you you, my friend, an
[53:04] opportunity to cut and decrease the time
[53:08] of stress, anxiety, and suffering behind
[53:11] a keyboard. Trust me, the days you want
[53:13] to just pound vodka and throw your Mac
[53:15] out the window because you can't figure
[53:17] out. ClickFunnels
[53:18] has brought it to a place that it is a
[53:20] quantum leap in opportunity, which
[53:22] allows you, just like the iPhone, to not
[53:24] only look smarter, but to feel smarter,
[53:27] and ultimately to only deal with the
[53:28] stuff that matters, which is getting
[53:29] your message about your product and your
[53:32] program and service out to the
[53:33] marketplace.
[53:33] of you guys think that ClickFunnels has
[53:35] the most amazing customer support
[53:38] and just spending all the time on
[53:39] suicide watch and having check yourself
[53:41] into a hospital
[53:42] and honestly trying to deal with
[53:43] everything else that's come out before
[53:45] it. So, I not only fully endorse
[53:47] ClickFunnels, it's the only software
[53:48] tool that we use when it comes to our
[53:50] funnels online across all four of my
[53:51] businesses. Uh we're not going anywhere
[53:53] else. Love Russell, love this event.
[53:55] This event married up to that software
[53:57] tool, you are a dumbass if you don't
[54:00] come, and that's okay, there's plenty of
[54:01] dumbasses on the planet, just don't let
[54:03] it be you.
[54:06] All right. Yes.
[54:11] All right, so what I'm doing now with
[54:12] you guys, um I want to build an entire
[54:14] funnel with you guys in about 7 minutes.
[54:16] You guys game for that?
[54:18] Awesome. I was a little worried the
[54:19] internet inside here was a little
[54:20] choppy, so I did this uh in the hotel
[54:22] room today. So, I'm actually going to
[54:23] build with you guys Tony Robbins'
[54:24] funnel. You guys want to see me build
[54:25] his funnel again live?
[54:27] All right. So, check this out. You guys
[54:29] will see how simple and easy
[54:30] ClickFunnels is to use for everybody,
[54:32] people like me who aren't technical and
[54:34] like uh most of you guys in this room,
[54:35] I'm guessing are very similar. So, this
[54:36] is how we built Tony Robbins' funnel.
[54:38] Okay, so here I am inside of
[54:39] ClickFunnels, and I'm so excited to show
[54:40] you guys exactly how it works, and how
[54:42] simple and easy it is for people like me
[54:44] and you to actually build our own sales
[54:46] funnels here inside of ClickFunnels.
[54:48] Now, for this example, I'm actually
[54:49] going to build out Tony Robbins' sales
[54:51] funnel for his book, Money Master the
[54:52] Game. Now, here on the left-hand side,
[54:54] uh I actually have YouTube open up, so
[54:56] you can see basically I recorded these
[54:57] videos of Tony, and we upload them to
[54:59] YouTube. So, it's nothing fancy, we just
[55:01] took them, uploaded them to YouTube, and
[55:02] all four videos upsell uh his book, the
[55:05] Ultimate Edge, the Love and
[55:06] Relationships program, and also his
[55:07] coaching program are now here inside of
[55:10] YouTube. Now, over here on the
[55:11] right-hand side, this is actually inside
[55:13] of ClickFunnels. If you look here on the
[55:15] left-hand side, these are each of the
[55:16] pages inside of Tony's funnel. This is
[55:18] the first page, which is going to be
[55:19] selling Money Master the Game. This then
[55:21] is the upsell page selling the Ultimate
[55:22] Edge. This is the second upsell page
[55:24] selling the Ultimate Relationship. And
[55:26] then this is the last page where we're
[55:27] actually going to be selling his
[55:29] high-end coaching program. Now, if we
[55:30] had these out of order, the nice thing
[55:32] about ClickFunnels is you can grab it,
[55:33] and you can literally drag and drop and
[55:35] just move things around that fast. And
[55:37] that fast, the entire funnel's updated,
[55:38] and all the internal linking will
[55:40] instantly work. So, you don't have any
[55:41] tech people, there's no complication,
[55:43] you just grab, drag and drop, move
[55:44] things around, and that quick,
[55:46] everything's updated. Now, for this
[55:47] example, I'm just going to come up here
[55:48] to the Money the Master the Game uh
[55:50] page. I'm going to come down here to
[55:51] edit page, I click on the button, and
[55:53] it's going to take me inside the
[55:54] ClickFunnels editor. This is the part
[55:56] I'm most excited to show you about
[55:57] because this is what makes ClickFunnels
[55:58] so powerful, the fact that I don't have
[56:00] to have a programmer or technical person
[56:02] do this, I can literally do this. Now, I
[56:04] come up here in the first thing is I can
[56:05] edit the title. So, this is very simple
[56:08] um
[56:09] free copy now. What makes ClickFunnels
[56:12] different than any other page editor in
[56:13] the world is that literally, if I want
[56:15] to move something, I can click on it, I
[56:17] can drag, I can drop it, and that fast,
[56:19] it moves. Isn't that awesome? And not
[56:21] only can I move things around, the
[56:22] second thing I do is every time I click
[56:24] on something, there's a little plus
[56:25] button. If I click on that, um
[56:26] ClickFunnels opens up a whole bunch of
[56:28] different elements I can put in here. I
[56:29] can put in credit card forms, I can put
[56:30] in uh Apple or Android Pay. I can put in
[56:33] new headlines, images, um um all sorts
[56:35] of different things right here. I can
[56:36] put in audio players, um sign-up forms,
[56:38] countdown clocks, icons, dividers,
[56:40] pricing tables, social sharing, like all
[56:42] these different elements you can
[56:44] literally add just by clicking on a
[56:45] button. So, right here, for example, I'm
[56:46] going to add a progress bar. I click on
[56:47] progress bar, and that fast, adds a
[56:49] progress bar here inside of
[56:50] ClickFunnels. Now, if I want it if I
[56:52] don't like it here, I can go and I can
[56:53] drag and I can drop it, I can move it
[56:54] over here. If I want to edit, I click
[56:56] right here on the little gear icon, and
[56:58] it gives me a bunch of cool things I can
[56:59] do to edit. Like, for example, I can
[57:00] change the color if I want. Um I can
[57:02] move it, I can change different themes,
[57:04] I can make animated stripes if I want.
[57:07] I can also come here, and uh I can
[57:10] change the width. Let's say I want it to
[57:11] be 30% or no, I actually want it to be
[57:13] 90%. But you just simple like anybody
[57:16] can do this. You're literally just
[57:17] pushing some buttons, dragging and
[57:18] dropping, and moving things around. Next
[57:20] thing I'm going to show you, I can click
[57:21] right here, I can add a countdown clock
[57:23] if I want. I just scroll down to all the
[57:24] different elements, find one that says
[57:26] countdown clock, and that quick, I can
[57:28] throw a countdown clock. Now, I just
[57:29] added this countdown clock, but as you
[57:30] can see, it's kind of dark, it's black,
[57:32] so I'm going to click right here and
[57:32] click on themes, and there's a whole
[57:34] bunch of different uh designs I can make
[57:36] for my countdown clocks. I'm scrolling
[57:37] down to one that I like.
[57:39] I click a button, and boom, that fast,
[57:40] we now have a countdown clock. And
[57:42] again, if I don't like it here, I can go
[57:43] and I can drag it, I can move it over
[57:45] here if I want. Or if I just decide I
[57:46] don't like countdown clock, I can delete
[57:47] that as well.
[57:49] And that's how simple it is to build
[57:51] anything you want here inside of
[57:52] ClickFunnels. Now, for this example, I'm
[57:53] going to come back here. This is the
[57:54] video that we made with Tony to be able
[57:56] to sell this product. So, I'm going to
[57:57] come up here to the to the URL, I'm
[57:58] going to copy it. I'm going to click
[58:00] here on the video.
[58:01] I come over here, I delete the video
[58:03] that's already in there, I'm going to
[58:04] just paste that video link right here,
[58:06] and then I click on the save button.
[58:08] Now, when I do that, check this out. I'm
[58:09] going to preview the page, and when I
[58:11] do, you are going to see Tony Robbins
[58:13] selling Tony's product.
[58:14] Tony Robbins. Listen, I'm here today to
[58:16] offer you a unique opportunity and that
[58:18] Isn't that awesome? That quick, I have
[58:20] an amazing page of Tony Robbins selling
[58:22] his actual product. Now, if I come back
[58:24] here again, if I want, I can add a
[58:26] picture of the book. If I click on the
[58:27] plus button right here,
[58:28] I click on image, which adds a little
[58:31] image here, and I can click on the gear,
[58:34] and I can upload an image. So, I'm going
[58:35] to go right here, and I found a picture
[58:38] of Tony Robbins' book cover. I click on
[58:40] that right here. It uploads the image
[58:42] almost instantly.
[58:45] I click on it here,
[58:47] and there you go. Now, I got a picture
[58:48] of Tony's book right there on the page.
[58:49] And if I come down here, let's say in
[58:50] this template I don't like something, I
[58:51] can move things around, I can grab Carl
[58:53] Icon, I can move him above Ray Dalio. Or
[58:55] if I decide now I want Carl on the
[58:57] bottom, I can drag and drop, move things
[58:58] around. But that simple, you guys. And
[58:59] there's no way to mess these pages up.
[59:02] That's the best part. You don't have a
[59:03] programmer or designer to move things or
[59:05] ask them to do things. You can come in
[59:06] here and just very quickly and very
[59:07] easily make pages that are proven to
[59:09] convert. Then I can save the button
[59:10] right here. If I want, I can check out
[59:12] see what it's going to look like when
[59:13] somebody's on their phone, and I can see
[59:15] this is what it's going to look like
[59:16] mobilely. And if I want, I can hide
[59:18] certain things. Let's say on mobile, I
[59:19] don't want to show this picture right
[59:20] here. I click on settings, I click on
[59:22] desktop only, and it disappears now on
[59:25] mobile, and only shows up on the
[59:27] desktop. So, it's really simple to make
[59:28] this look exactly how you you to look on
[59:30] your phone as well as on the desktop.
[59:33] Okay? Now, I'm going to exit this page
[59:34] here. Now, the very first page here
[59:36] inside the funnel is done. Now, how long
[59:37] did it take me? 3 or 4 minutes of
[59:39] literally dragging and dropping and
[59:40] copying and pasting. That's all it takes
[59:42] to make amazing pages here inside of
[59:44] ClickFunnels. Now, the first page is
[59:46] done, I'm going to move on to the second
[59:47] page. Second page is the Ultimate Edge.
[59:49] Now, on this page, what's amazing is I'm
[59:51] going to actually do what we call a
[59:52] one-click upsell. So, I'm going to edit
[59:54] this page right here.
[59:55] And the product people are buying are
[59:56] the Ultimate Edge. So, I'm going to come
[59:57] right here and I'm actually going to
[59:58] click over here and I'm going to grab
[59:59] the second video. This is a video of
[01:00:00] Tony upselling uh the Ultimate Edge. I
[01:00:03] click right here.
[01:00:04] I delete the old video and I'm going to
[01:00:06] paste the new video in. Uh if I want, I
[01:00:09] can go and I can click right here and I
[01:00:09] can add image of the actual product to
[01:00:11] make it look really, really cool. So, I
[01:00:13] click on the image. I'm going to upload
[01:00:14] an image.
[01:00:17] Let's upload a picture of the Ultimate
[01:00:18] Edge. In a few seconds, it'll be
[01:00:20] uploaded to ClickFunnels.
[01:00:22] And that quickly I got the picture of
[01:00:22] the product. Now, I want to actually
[01:00:24] have the video of Tony up top cuz he is
[01:00:27] such a good sales person. I want to make
[01:00:28] sure it's the first thing they see.
[01:00:30] So, I can literally just grab this.
[01:00:33] I can drag and drop it wherever I want
[01:00:35] it to be.
[01:00:37] The headline's kind of big, so if I
[01:00:38] want, I can just shrink it down as well.
[01:00:43] Now, I save the page.
[01:00:46] I click on preview.
[01:00:48] Hey, thanks a lot for taking the time to
[01:00:50] fill this out and then uh this book is
[01:00:51] on its way. And there you go. Now,
[01:00:53] there's Tony talking about his book and
[01:00:54] pitching the Ultimate Edge upsell. And
[01:00:57] the cool thing is when somebody comes
[01:00:58] and they order this, they just have to
[01:00:59] click on this upgrade and order now. And
[01:01:00] because they put in their credit card
[01:01:02] back here on page number one, they don't
[01:01:04] have to put their credit card in again.
[01:01:05] This is what we call a one-click upsell.
[01:01:06] I click on that button and instantly
[01:01:08] their credit card is charged. And that
[01:01:09] is one of the secrets behind why funnels
[01:01:11] are so amazing. Now, I'm not going to go
[01:01:13] through and edit every single one of
[01:01:14] these pages with you, but you can see
[01:01:16] how simple and how easy it is. I just go
[01:01:17] click on this page. I change the text. I
[01:01:20] move things around. I copy and paste. I
[01:01:22] just add my videos, add my images, and
[01:01:24] that fast, these pages become your
[01:01:26] pages. Pages that are customized and
[01:01:28] designed to actually sell your products
[01:01:30] and your services. And that's how simple
[01:01:32] and how easy it is to use ClickFunnels.
[01:01:35] All right. So, my question for you guys,
[01:01:37] how many of you here think that
[01:01:37] ClickFunnels is amazing?
[01:01:39] Yeah.
[01:01:43] We have simplified this process
[01:01:45] literally to un-handcuff entrepreneurs
[01:01:47] and sales people. You can get your phone
[01:01:49] out, record the video, upload it to
[01:01:51] YouTube, pick the template, drag it in,
[01:01:53] copy and paste, and within minutes, your
[01:01:54] entire sales funnel's done, ready to
[01:01:56] generate leads to sell your products,
[01:01:58] and make a bunch more money. Does that
[01:01:59] sound good?
[01:02:00] All right. So, the question I get from a
[01:02:02] lot of people is like, "Well, Russell,
[01:02:03] is this going to is this going to work
[01:02:04] for my business? I don't know if
[01:02:05] ClickFunnels is going to work for my My
[01:02:06] business is different."
[01:02:08] I get that every single time. I always
[01:02:09] smile and they I say, "Well,
[01:02:11] um
[01:02:12] this only works for businesses that are
[01:02:13] trying to either generate leads or sells
[01:02:16] sell products. So, long as you're trying
[01:02:17] to generate leads or sell products,
[01:02:19] ClickFunnels is going to work for your
[01:02:19] business, okay? I'm going to drop the
[01:02:21] mic on that question for forever. All
[01:02:22] right.
[01:02:23] Let's move on to secret number three.
[01:02:24] So, last step then is how do we get the
[01:02:25] traffic and the leads and the people now
[01:02:27] to come to you and go through your
[01:02:29] funnels? All right.
[01:02:30] So, secret number three, I'm going to
[01:02:31] show you guys how to get the exact same
[01:02:32] customers who are currently going to
[01:02:34] your competitors' funnels start coming
[01:02:35] to your funnels instead. Okay? And this
[01:02:38] is where it all becomes really, really
[01:02:39] fun. All right. So, I told you guys
[01:02:41] earlier about Venus Factor, right? So,
[01:02:42] I'm going to go back to clickbank.com.
[01:02:43] This is Venus Factor. They're in the
[01:02:44] number one spot right now. Now, can you
[01:02:47] imagine how cool it would be if I could
[01:02:48] just call up Venus Factor and be like,
[01:02:49] "Hey guys, I know you're incredibly
[01:02:51] rich, 100 grand a day. I'm doing the
[01:02:52] math. Like, you probably have your own
[01:02:53] planes and everything. My guess is
[01:02:55] you're rich enough at this point. Would
[01:02:56] you mind telling me where you get all
[01:02:57] your traffic from cuz I kind of made
[01:02:59] something similar and I'd love to get
[01:03:00] all of your leads to come to me
[01:03:01] instead."
[01:03:02] What do you think the guy would say on
[01:03:03] the phone? He'd hang up, right? Now,
[01:03:06] unfortunately, he's not going to tell
[01:03:07] you all the information, but the good
[01:03:08] thing about the internet is there's
[01:03:09] websites that will. They'll tell you
[01:03:11] every single thing about what
[01:03:11] everybody's doing. There's no way to
[01:03:13] hide it online, okay? So, one of my
[01:03:15] favorite sites is a website called
[01:03:16] similarweb.com. Do you guys want to
[01:03:17] write that down? similarweb.com. It's a
[01:03:19] really cool website that'll actually
[01:03:20] show you where people are getting their
[01:03:22] traffic from. So, I go to
[01:03:23] similarweb.com. I type in the website
[01:03:24] URL of the the people that I'm funnel
[01:03:26] hacking. So, I type in venusfactor.com.
[01:03:28] I click on the search button and then
[01:03:29] boom, it shows me all the data about
[01:03:31] what's happening on that website. Okay?
[01:03:32] So, for Venus Factor, it start shows
[01:03:34] they're getting between 1 and 3 million
[01:03:36] visitors a month right now getting to
[01:03:38] their funnel. So, people ask me, "How do
[01:03:40] they make 100 grand a day, Russell?" I'm
[01:03:41] like, "They're getting like 3 million
[01:03:42] people a month to their website. That's
[01:03:43] not that hard if you get that many
[01:03:44] people." And then uh what's cool is if
[01:03:46] you scroll down a little bit, they have
[01:03:48] a section that says the top referring
[01:03:49] websites. Who's referring them all the
[01:03:51] traffic?
[01:03:52] I'm looking at it. I'm like, "This is so
[01:03:53] interesting." I look at the number one
[01:03:54] is uh lifeguru.com. Number two is
[01:03:56] naturalnews.com. Number three is
[01:03:58] newsmax.com. They kind of go down from
[01:03:59] there. And I'm looking at that. I'm
[01:04:00] like,
[01:04:01] "I don't know what lifeguru.com is. I've
[01:04:03] never seen that before." And from that
[01:04:05] little green bar, it looks like, I don't
[01:04:06] know, like a third of their traffic's
[01:04:07] coming from there. So, to me, like a
[01:04:08] million people a month are coming from
[01:04:09] lifeguru.com.
[01:04:11] I didn't know what it was. So, I went to
[01:04:12] lifeguru.com and I came and it's this
[01:04:14] blog. And I was so confused. It's a blog
[01:04:16] about like finding love and being happy
[01:04:17] and losing weight and all this stuff.
[01:04:18] I'm like, "That's weird." I'm looking
[01:04:19] around and all of a sudden I see this
[01:04:21] banner at the bottom. It said, "Five
[01:04:22] foods uh not to eat." And the picture of
[01:04:24] a banana.
[01:04:25] I was like, "Huh." So, I clicked on it
[01:04:27] and guess where it took me?
[01:04:30] venusfactor.com.
[01:04:31] I was like, "Okay, cool." Then you go
[01:04:32] back to similarweb. If you scroll down a
[01:04:33] little further, it talks about all the
[01:04:35] display advertising. There's a big
[01:04:36] button that says, "Show the ads." I call
[01:04:37] this the show me the money button. You
[01:04:39] click on that button and guess what it
[01:04:40] shows you?
[01:04:41] All the ads that they have ever ran from
[01:04:43] the beginning of time till now.
[01:04:45] Now, this is the free version of the
[01:04:46] site. If you upgrade and you pay for the
[01:04:47] paid version, not only does it show you
[01:04:49] um all the ads they ran, they'll say,
[01:04:51] "This ad ran for like 2 weeks and we
[01:04:52] never saw it again, but this ad's been
[01:04:53] running for 728 days and still live
[01:04:55] right now."
[01:04:57] Now, what do you know about an ad that's
[01:04:57] been running for 728 days and it's still
[01:04:59] live?
[01:05:01] Yeah, you know one or two things.
[01:05:02] Either they're venture-backed and
[01:05:03] they're just burning money. Um
[01:05:06] they hate money would be number two. Or
[01:05:07] number three, it's actually working,
[01:05:08] right? So, that's kind of how it it
[01:05:10] happens. So, if this happens, I know
[01:05:12] right now I know one of two things.
[01:05:14] Number one, I know exactly where they're
[01:05:15] advertising. And number two, I know
[01:05:16] exactly what they're saying to get
[01:05:18] people to click on the ad to come into
[01:05:19] the funnel.
[01:05:21] Okay? Now,
[01:05:23] if you've been paying attention to what
[01:05:24] I've talked about so far, if we have all
[01:05:25] this information on where they're
[01:05:26] advertising and what they're saying,
[01:05:27] what do you think we should do?
[01:05:30] Everyone says, "Copy it." No, you
[01:05:31] shouldn't copy it. You should model what
[01:05:32] works. You're close, okay? So, we're
[01:05:34] going to model the ads, model where
[01:05:36] they're how it works, okay? So, for me,
[01:05:37] the next step is going to get my banner
[01:05:38] ads designed. So, when I do that, I'm
[01:05:39] going to I'm going to model the message.
[01:05:41] I'm going to model the design. I'm going
[01:05:42] to model the sizes. And the place I go
[01:05:44] to get my banner ads designed is a
[01:05:45] website called $20banners.com.
[01:05:48] And every time I share this, there's
[01:05:49] always someone who's like, "Hey,
[01:05:49] Russell, how much do banner ads cost
[01:05:50] there?"
[01:05:53] Are you Are you serious? Like, it's
[01:05:55] called $20banners. Like, I don't know
[01:05:57] what else to do for you people. Anyway.
[01:05:58] So, you go to $20banners.com. You show
[01:05:59] them the banner ads of the people you're
[01:06:01] trying to funnel hack. Say, "I need
[01:06:02] something similar. I don't I don't want
[01:06:03] to copy them, but something similar."
[01:06:04] So, I went there to $20banners. I showed
[01:06:06] them this and then boom, for 20 bucks,
[01:06:08] they made me an ad that looks very, very
[01:06:09] similar. And once again, notice I didn't
[01:06:11] copy anything, right? They had a pretty
[01:06:13] girl, I have a pretty girl. They had a
[01:06:14] purple headline, I had a purple
[01:06:14] headline. It's my own purple headline. I
[01:06:16] didn't steal it. I just modeled the look
[01:06:18] and the feel and the layout cuz they've
[01:06:19] proven for whatever reason on that
[01:06:20] website,
[01:06:21] the people that are clicking, they click
[01:06:22] on that.
[01:06:24] So, I'm not going to try to reinvent the
[01:06:25] wheel. I'm going to model it, okay? And
[01:06:26] then after I have the banner ad done,
[01:06:28] then I go back to the exact same website
[01:06:29] that they're buying ads on and I buy ads
[01:06:31] on as well.
[01:06:33] How many of you guys just had a little
[01:06:34] aha moment right there?
[01:06:37] Okay? Now, there's there's a lot of ways
[01:06:39] to drive traffic into funnels. And you
[01:06:41] should be doing all of them, right? Um
[01:06:42] now, for me, like
[01:06:44] most of the ways to drive traffic though
[01:06:45] were complicated and hard. They take
[01:06:46] technical people, right? When I first
[01:06:48] got started, it was Google Ads and I
[01:06:49] started I tried to do Google Ads. It was
[01:06:50] so confusing. I was trying to stuff. I
[01:06:52] just it it was weird, okay? And luckily,
[01:06:54] Google came and slapped everyone. I'm
[01:06:55] like, "Oh, thank heavens I don't have to
[01:06:56] learn it." The next thing was SEO and I
[01:06:58] was learning about H1 tags and title
[01:06:59] tags and linking all sorts of stuff. And
[01:07:01] then Google came and slapped it like
[01:07:02] five or six times and kicked everybody
[01:07:03] out. I was like, "Oh, thank heavens."
[01:07:05] Then Facebook came around. Facebook's
[01:07:06] easier, but it's still like above my
[01:07:08] head. Um John on my team, who's actually
[01:07:10] right down here, he actually runs the
[01:07:11] Facebook ads cuz he's smart to figure
[01:07:12] out. I can't figure IT OUT. THIS
[01:07:13] STRATEGY RIGHT HERE, YOU GUYS, THIS is
[01:07:14] something I can do.
[01:07:16] All I do is like, "Where are my
[01:07:17] competitors getting all their traffic
[01:07:18] from?" Oh, this website. I call the dude
[01:07:20] up. I'm like, "Hey man, my competitors
[01:07:22] are all buying ads on your site." He's
[01:07:23] like, "I know." I'm like, "Can I buy an
[01:07:25] ad as well?" He's like, "Yeah." They
[01:07:26] don't care. They just want the money.
[01:07:28] I'm like, "Well, how much does it cost?"
[01:07:29] He tells me the how much it costs. I
[01:07:30] send him some money. I email him a
[01:07:32] picture of my banner ad and within 30
[01:07:33] seconds, my ad is being displayed on the
[01:07:36] very same website.
[01:07:37] Okay? All of a sudden, a percentage of
[01:07:39] all that traffic was going to my
[01:07:39] competitor's site starts coming into
[01:07:41] mine now instead. And if I'm willing to
[01:07:42] pay more, guess what they'll do?
[01:07:44] They'll kick them out.
[01:07:45] Okay?
[01:07:46] That is the key, you guys.
[01:07:48] All right. So, I have a question for you
[01:07:49] guys.
[01:07:50] Let's say you follow this funnel hacking
[01:07:52] process, right? You found a funnel that
[01:07:53] works.
[01:07:54] You went You modeled it and you made
[01:07:55] your own version. You didn't copy it,
[01:07:57] but you modeled it and made your own
[01:07:57] version. Then you found out where these
[01:07:59] guys are getting all their traffic from.
[01:08:01] And then all you do is you go to the
[01:08:02] exact same website they're getting
[01:08:03] traffic from and you model it. Do you
[01:08:04] think
[01:08:06] that if they're having success, you can
[01:08:07] have success as well?
[01:08:08] Yeah, okay? Now, some of you guys are
[01:08:10] looking at this and you're looking like,
[01:08:12] let's say you're doing Venus Factor,
[01:08:12] right? Like, they're making $100,000 a
[01:08:14] day. How many of you see that and you're
[01:08:16] like, "I just don't know if I could do
[01:08:17] that."
[01:08:19] Okay, that's scary, right? 100 grand a
[01:08:20] day. Like, even for me, I'm like, "I
[01:08:21] don't know if I could do that." That's
[01:08:22] that's a lot.
[01:08:23] But I'm curious, like, if you do this
[01:08:24] process the right way and we model what
[01:08:25] works, right? And let's say you totally
[01:08:27] screw it up and you only make 10% of
[01:08:29] what Venus Factor makes. You only make
[01:08:31] an extra 10 grand a day. How many of you
[01:08:32] guys think an extra 10 grand a day would
[01:08:33] be pretty awesome?
[01:08:35] Yeah.
[01:08:36] Some of you guys are like, "Well, 10
[01:08:37] grand a day, Russell. That's like, what?
[01:08:38] 3 and 1/2, 4 million bucks a year? Like,
[01:08:40] that's still like
[01:08:41] Like, I can get there, but not yet. I'm
[01:08:42] going to 10x, but you know, that makes
[01:08:44] me a little nervous."
[01:08:45] So, my question is, let's say you try
[01:08:46] this process and you totally, totally
[01:08:47] screw it up. You only get 10% of the 10%
[01:08:50] You only make an extra 1,000 bucks a
[01:08:51] day.
[01:08:52] $30,000 a month.
[01:08:54] How many of you guys think an extra
[01:08:54] $30,000 a month would radically
[01:08:56] transform your life right now?
[01:08:59] It's awesome, huh?
[01:09:00] Now, how many of you guys are looking at
[01:09:01] it saying, "Man, I still don't know
[01:09:02] I'm not a techy guy, Russell. What if I
[01:09:04] totally, totally, totally screw it up?
[01:09:06] You only get 10% of the 10% of the 10%
[01:09:07] You only make an extra 100 bucks a day."
[01:09:10] $3,000 a month.
[01:09:12] What would you guys do with an extra 3
[01:09:13] grand a month?
[01:09:14] That cover a car payment? Some student
[01:09:16] loans?
[01:09:18] Or to buy you a new car, the car you
[01:09:19] really want?
[01:09:20] Okay?
[01:09:21] Now, I want you guys to understand you
[01:09:22] don't have to get this perfect to be
[01:09:24] successful.
[01:09:25] Okay? Even if you mess it up, you still
[01:09:27] have a funnel that's going to work for
[01:09:28] you.
[01:09:29] Okay, and let me ask you guys a
[01:09:30] question. We've been going now for a
[01:09:31] little bit over an hour and it's been so
[01:09:33] much fun, but how many of you guys are
[01:09:34] feeling a little bit like this right
[01:09:36] now?
[01:09:38] I've been told by a couple people I talk
[01:09:40] really fast. Um now I remember the first
[01:09:42] time I spoke an event I was so excited
[01:09:44] and I was nervous and I was like
[01:09:45] like I normally do and some guy came out
[01:09:47] afterwards and he was like, "Russell,
[01:09:48] that was amazing. I felt like I had a
[01:09:49] fire hose in my mouth for the last
[01:09:51] hour." And I was like, "Oh man, sorry."
[01:09:53] And then someone on my team sent me this
[01:09:54] picture and I was like, "That's what
[01:09:56] they feel like after they hear me
[01:09:57] speak." Um and so I don't want you guys
[01:10:00] feeling overwhelmed. Obviously we
[01:10:00] covered a lot of stuff because I have an
[01:10:02] hour to share with you this entire
[01:10:04] process that can literally can and will
[01:10:06] 10x your business next 12 months. Okay,
[01:10:09] but as we were putting this whole thing
[01:10:10] together I uh I asked Grant I was like,
[01:10:11] "Look, um I
[01:10:13] I don't want to leave people here. Like
[01:10:14] there's stuff you need. You need a
[01:10:15] ClickFunnels account. You need stuff." I
[01:10:16] was like, "I created a really special
[01:10:18] offer where people can get ClickFunnels
[01:10:19] for free where you get all the training,
[01:10:20] everything they need together." And he
[01:10:22] said, "You can do it on two You can
[01:10:24] offer uh based on two things." And
[01:10:26] number one, "I need you to ask their
[01:10:27] permission." So then he asked for his
[01:10:29] permission. He was like, "Okay, if I
[01:10:29] spend about 15 minutes uh sharing you
[01:10:31] guys a special offer I created just
[01:10:32] specifically for this audience?"
[01:10:35] All right, cool. That was number one.
[01:10:36] His number at two things he said,
[01:10:37] "Russell, you spoke at last year's 10x
[01:10:38] event. You got a 10x your offer. It's
[01:10:39] got to be at least 10 times as good." I
[01:10:41] was like, "All right, man. I'll do my
[01:10:42] best." So here we go. So we created a
[01:10:44] really special package to give you as
[01:10:45] everything you need to be successful cuz
[01:10:47] I know that a funnel is the key for you
[01:10:49] guys to 10x your business next 12
[01:10:50] months. I've seen it hundreds and
[01:10:52] hundreds and hundreds of times. I know
[01:10:53] for you guys it is the key.
[01:10:55] Okay, so what we did we created a course
[01:10:58] called Funnel Hacks. And what you can
[01:10:59] get when you guys invest in this Funnel
[01:11:00] Hacks training today a bunch of cool
[01:11:01] things. The first thing you're going to
[01:11:02] get you're going to get ClickFunnels for
[01:11:04] free for the next 12 months. How many of
[01:11:05] you guys want ClickFunnels for free for
[01:11:06] the next 12 months?
[01:11:07] Yeah.
[01:11:08] That means no monthly payments for the
[01:11:10] next 12 months. You can use it. You can
[01:11:11] build a funnel. Build 100 funnels. Build
[01:11:12] 1,000 funnels.
[01:11:14] You guys have it. Okay, now what that
[01:11:15] means inside of ClickFunnels account
[01:11:16] you're going to be able to build all
[01:11:17] types of funnels. You can build opt-in
[01:11:18] funnels to build lists. You have sales
[01:11:20] funnels. You've got webinar funnels. You
[01:11:21] got auto webinar funnels. Product launch
[01:11:22] funnels. Membership site funnels. You
[01:11:23] have funnels to generate leads. Funnels
[01:11:25] to sell your products.
[01:11:26] As many funnels as you want. Okay,
[01:11:28] that's the exciting part. The second
[01:11:29] part of this that's exciting is that
[01:11:30] when you get your ClickFunnels account
[01:11:31] you're also going to get rid of a lot of
[01:11:32] things. In fact, our average
[01:11:33] ClickFunnels member right now saves over
[01:11:35] $1,000 a month the second they start
[01:11:37] using it cuz of all the stuff they can
[01:11:38] get rid of. Okay, here's some of the
[01:11:39] things you can get rid of the second you
[01:11:40] start using ClickFunnels. You can get
[01:11:41] rid of your landing page software. You
[01:11:42] can get rid of your split testing
[01:11:43] software. You can get rid of your
[01:11:45] shopping cart. You can get rid of your
[01:11:46] email auto responders. You can get rid
[01:11:47] of your text message auto responders.
[01:11:48] You can get rid of your automated
[01:11:49] webinar software. You can get rid of
[01:11:50] your affiliate software. You can cancel
[01:11:51] your membership site software. You can
[01:11:53] get rid of Photoshop. You can delete
[01:11:54] WordPress. You can uh get rid of website
[01:11:56] hosting. You can fire your programmers.
[01:11:58] Fire your designers. Fire your
[01:11:59] webmasters and a whole bunch more.
[01:12:03] Yeah.
[01:12:04] Those programmers, they just want to
[01:12:05] handcuff you. You can break it free. I
[01:12:07] was hanging out Dean Graziosi who did
[01:12:08] $200 million selling real estate
[01:12:10] training. Hanging out with him 2 days
[01:12:11] ago. He said we went from having a tech
[01:12:12] team of eight people to zero programmers
[01:12:15] now because of ClickFunnels.
[01:12:17] Saves them hundreds of thousands of
[01:12:18] dollars a year. Okay, like I said
[01:12:19] ClickFunnels should never cost you guys
[01:12:21] money. You guys this should always be
[01:12:22] something that's free. Okay, like I said
[01:12:23] the average person saves over $1,000 a
[01:12:25] month the second they start using it.
[01:12:27] And some of you guys sitting here are
[01:12:28] saying like, "Well, Russell, what if I
[01:12:29] already have a ClickFunnels account? I'm
[01:12:31] already a Funnel Hacker. This is
[01:12:32] awesome." Or you're like, "I bought this
[01:12:33] last year, Russell. What do I do?" Okay,
[01:12:36] so a couple things. First off, don't
[01:12:37] stress out. If you bought it last year
[01:12:38] it means it's been 12 months so your
[01:12:39] free thing is almost up. Okay, normally
[01:12:42] in the past we do not let people have
[01:12:44] this offer again where they get another
[01:12:45] free year.
[01:12:46] For today for you guys only we give that
[01:12:48] opportunity. Okay, so if you get started
[01:12:49] again today we'll bump out your billing
[01:12:51] for another year. So that means you have
[01:12:52] like basically 2 years for free because
[01:12:54] you're 10x members. Is that awesome?
[01:12:55] Cool.
[01:12:57] Secondly, if you already have a
[01:12:57] ClickFunnels account don't stress out.
[01:12:58] What we're going to do is means we're
[01:12:59] going to upgrade your account to the
[01:13:00] highest level and you get ClickFunnels
[01:13:01] for free for the next 12 months.
[01:13:04] Okay, so here's what you can get so far.
[01:13:05] You're going to get um a 12-month
[01:13:07] account of ClickFunnels total value
[01:13:08] $3,564.
[01:13:09] The second thing we're going to give you
[01:13:10] guys is access to not just one training
[01:13:12] course but two. Those who bought last
[01:13:13] year got Funnel Hacks. I'm going to give
[01:13:14] you Funnel Hacks that shows you how to
[01:13:15] go deep and how to get inside people's
[01:13:17] funnels figuring out all the stuff I
[01:13:18] showed you how to find out what funnels
[01:13:19] are working, how much money they're
[01:13:20] making, where you find these people like
[01:13:22] help you reverse engineer so you know
[01:13:23] exactly what to build. And the second
[01:13:25] course, which we've never offered this
[01:13:26] before, is called Funnel Builder
[01:13:27] Secrets. This is what you give the
[01:13:29] person on your team who's going to be
[01:13:30] building funnels. If you're like, "I'm
[01:13:31] not techy. I don't know what to do."
[01:13:32] Give them this. This gives them all the
[01:13:34] technical information, all the training,
[01:13:35] everything you need to be able to build
[01:13:36] a funnel. Okay, inside the 6-week Funnel
[01:13:38] Hacks Masterclass we're going to go over
[01:13:39] a bunch of different things. We'll talk
[01:13:40] about opt-in funnels, sales funnels,
[01:13:41] webinar funnels, auto webinar funnels,
[01:13:42] product launch funnels, membership sites
[01:13:44] and a whole bunch more. The cool thing
[01:13:45] about this training is that the first
[01:13:46] part of it is for you guys as the
[01:13:48] entrepreneur, as the salesperson. I'm
[01:13:50] going to talk about the strategy behind
[01:13:51] what you're doing and why you're doing
[01:13:52] it. And the second half is the techy
[01:13:54] part. So if you don't want to watch it
[01:13:55] you can bring your tech guy, your tech
[01:13:56] gal. They can watch it and they can go
[01:13:57] and build the funnels for you. Some of
[01:13:59] you guys are like, "Russell, that's
[01:13:59] cool, but I don't have a tech guy or a
[01:14:01] tech gal. What should I do?"
[01:14:03] If you don't have a tech guy or a tech
[01:14:04] gal, send one of your kids and I promise
[01:14:06] you I'll make them the most profitable
[01:14:07] employee on your team.
[01:14:09] I say that joking um but uh Forbes Riley
[01:14:12] was here uh two nights ago. I met her
[01:14:13] for the first time right there and she
[01:14:15] came to me and said, "Russell Brunson."
[01:14:16] And she gave me a hug and she said, "You
[01:14:17] have changed my life." I was like, "Are
[01:14:19] you kidding me? Like you're like real
[01:14:21] famous. I'm like internet famous. You're
[01:14:22] like a legit like famous person." She
[01:14:23] said, "This is my daughter right here."
[01:14:25] So she's I think 15 or 16 years old. She
[01:14:27] says she's built funnels for me, for Joe
[01:14:29] Theismann, for a bunch of people. It
[01:14:30] works. I've got twins that are 12 years
[01:14:32] old. Both of them have a ClickFunnels
[01:14:33] account. Both of them build funnels.
[01:14:34] Okay, this is so simple your kids could
[01:14:36] do it. So if you don't want to do it
[01:14:37] bring them. Have them be your funnel
[01:14:39] hackers. Have them build the funnels for
[01:14:40] you. It works. Okay, now I have some
[01:14:42] success stories of people who have gone
[01:14:43] through this. We got tons. I'm going to
[01:14:44] share a couple really quick. First one
[01:14:45] is Liz Benny. Liz was just like you. She
[01:14:47] was sitting in a room kind of like this
[01:14:48] and she had heard this me talk about all
[01:14:50] these crazy funnel things and she jumped
[01:14:51] all in. She said, "With our new" and she
[01:14:52] built her first funnel. She said, "With
[01:14:53] our new funnel she used the webinar
[01:14:55] funnel this month. We got 35 new clients
[01:14:57] at $997 each. And now with the funnel
[01:14:58] perfected we're going to try to get 100
[01:14:59] new clients this month alone." Is that
[01:15:01] awesome?
[01:15:02] I'm not that good at math, but 100
[01:15:04] people at $997 like that's a lot of
[01:15:06] money, right?
[01:15:07] Now um
[01:15:09] uh some of you guys are looking at it
[01:15:10] saying like, "100 grand a month like I
[01:15:11] don't know if I if I can do that."
[01:15:14] But I promise you if you would ask Liz
[01:15:15] that 4 months ago before she or 4 months
[01:15:17] before she launched this she wouldn't
[01:15:18] have believed you either. I had those
[01:15:19] conversations with her and she was like,
[01:15:20] "I
[01:15:21] I don't know if it's possible." And then
[01:15:22] she did it.
[01:15:23] Now what's exciting is she did hit that.
[01:15:25] She hit $100,000 a month and since then
[01:15:27] she's hit our Two Comma Club which means
[01:15:29] cuz she did what? It's 100,000 * 10.
[01:15:32] Million. Two Comma Club.
[01:15:33] She 10x'd it.
[01:15:35] This is the process you guys how to do
[01:15:36] it.
[01:15:37] Yeah. Two people got it. All right.
[01:15:40] Number two, this is Mike Stansbury. Now
[01:15:41] Mike was the greenest green newbie I
[01:15:43] think I've ever met ever. I'm talking
[01:15:45] about these things. He's like, "I don't
[01:15:46] know what Russell's talking about. He's
[01:15:47] like talking really fast. I don't know
[01:15:48] what funnels are. I don't think he knew
[01:15:49] what a website was." But he's like, "I'm
[01:15:50] all in. I don't even care. I'm in." So
[01:15:52] he jumped in and he went through the
[01:15:52] training. He said, "I've never had an
[01:15:53] actual funnel before ClickFunnels. I
[01:15:54] followed Russell's instructions. Set up
[01:15:56] my sales funnel. But my first ad and on
[01:15:57] my very first try sold eight people on
[01:16:00] my front end and two people bought my
[01:16:02] $197 upsell." That's awesome, right?
[01:16:06] Some of you guys are like looking like
[01:16:08] "He made 400 bucks, Russell. That's not
[01:16:09] that big of a deal, right? What kind of
[01:16:11] success story is that?"
[01:16:12] But I want you to see what he said. He
[01:16:13] said
[01:16:14] "on my first try."
[01:16:16] How many of you guys have been trying to
[01:16:17] get this internet thing figured out for
[01:16:18] a while?
[01:16:19] How many of you guys have been more than
[01:16:20] a month or 6 months or a year or more?
[01:16:23] Would it have been worth to you to be
[01:16:24] successful on your first try?
[01:16:27] It's worth a lot.
[01:16:28] Okay, next is Simon Cryer. Simon lives
[01:16:30] down in Australia. Simon uh he said, "I
[01:16:32] found a I followed the Funnel Hacks
[01:16:33] system. I found a funnel I liked. I
[01:16:34] modeled it and on my very first test we
[01:16:36] doubled over on our ASP. Put $1 in and
[01:16:38] $2 back out." Now I share this with you
[01:16:39] because people always ask me, "Russell,
[01:16:40] when my funnel's done what's my
[01:16:41] advertising budget? Is it something like
[01:16:42] a million dollars a month on ads?" And
[01:16:44] we smile and I go, "Let me ask you a
[01:16:45] question. Okay, let's say you follow the
[01:16:47] Funnel Hacks process the way I showed
[01:16:48] you. You found a funnel that works. You
[01:16:49] modeled it. You start driving ads and
[01:16:51] you put it a dollar in advertising in on
[01:16:52] Monday and you get $2 back out on
[01:16:54] Tuesday. What do you think your budget
[01:16:56] should be?" They go, "Well,
[01:16:58] if I put a dollar in on Monday I get $2
[01:17:00] back out on Tuesday I want to put in a
[01:17:02] million dollars a day." I said,
[01:17:04] "Exactly. Like when you have a funnel
[01:17:06] that works you don't have an advertising
[01:17:07] budget." Okay, people ask me, "How are
[01:17:09] your ads everywhere, Russell?" I don't
[01:17:11] have an advertising budget. I can spend
[01:17:11] as much money as I want all day long
[01:17:13] every single day cuz every one of my
[01:17:14] leads pay me before I even send them
[01:17:16] ClickFunnels. That's the key you guys.
[01:17:18] That's why this is so powerful. If you
[01:17:19] want to 10x your company, if you want to
[01:17:20] destroy your competition, this is the
[01:17:22] key. This is how it works. Okay, I got a
[01:17:24] really quick one last video I want to
[01:17:25] share with you. This is from Drew
[01:17:26] Canole. He's the owner of Organifi. He's
[01:17:28] the one who went on and I told you that
[01:17:29] we 20x'd his company year number one um
[01:17:31] through the funnel. This is a uh quick
[01:17:33] video from him. I want to share it with
[01:17:34] you because you understand that business
[01:17:36] isn't just about like money. That's
[01:17:37] awesome, but it's about the lives we
[01:17:39] affect and I want you to hear from him
[01:17:40] how many lives are affected because of
[01:17:41] his funnel now.
[01:17:43] I want to give you kind of your
[01:17:44] experience about the funnel stuff that I
[01:17:45] went through with uh with you guys.
[01:17:47] Absolutely. So what was it about 4
[01:17:49] months ago I bought the book 108 Split
[01:17:53] Tests. And I was looking through this
[01:17:55] book and I'm like this book is just
[01:17:57] loaded with goodness. I'm like in the
[01:17:59] back of my mind being a visionary, you
[01:18:00] know, you have all these ideas as
[01:18:02] entrepreneurs, right? Everybody in the
[01:18:03] room has a thousand ideas. In my mind at
[01:18:05] the time I was like, "What if Russell
[01:18:07] could come here and help the FitLife TV
[01:18:09] team uh build our supplement funnel and
[01:18:11] the different things that we're
[01:18:12] creating." Cuz at the time we were doing
[01:18:14] well like Jamel said, over a million
[01:18:15] dollars every year, but we wanted to 10x
[01:18:17] it and take it to the next level.
[01:18:19] So Brunson came out. He spent the entire
[01:18:21] day with us. He just blew our minds of
[01:18:24] the content that he was delivering and
[01:18:26] we were in our our conference room. We
[01:18:28] didn't even have a whiteboard in the
[01:18:29] conference room. He was poor guy was
[01:18:30] drawing on the windows in this place.
[01:18:33] And uh he mapped out the entire
[01:18:34] strategy, the entire funnel for the uh
[01:18:38] product launch that we just put into
[01:18:39] play. And literally within 2 weeks I
[01:18:42] mean it's we 10x we 10x'd our business
[01:18:44] or more.
[01:18:46] And we have pre-orders coming in now
[01:18:47] that's essentially going to pay for all
[01:18:49] of our product for like the next year
[01:18:51] and a half. It's ridiculous.
[01:18:54] So I believe in it. I think it's
[01:18:55] absolutely amazing what he teaches.
[01:18:57] Uh what he's telling you guys to do it
[01:18:58] completely can radically transform your
[01:19:01] business if you just listen and follow
[01:19:03] with it instead of trying to be creative
[01:19:05] and you know, putting your touch into
[01:19:07] it. You know, follow the pros that have
[01:19:08] been doing it for over a decade. And
[01:19:10] that's exactly what we did. And um
[01:19:13] now we're not only making more money,
[01:19:14] but our mission and purpose here is to
[01:19:16] transform 10 million people this year
[01:19:18] and we're well on our way to do that
[01:19:19] with physical products outside of just
[01:19:21] digital.
[01:19:22] So you're touching those lives through
[01:19:24] us, my man, and I want to appreciate you
[01:19:25] for that. So, thanks. Thank you, man.
[01:19:27] Appreciate it.
[01:19:29] Very cool. All right. You know, Russell
[01:19:31] said 10X like three times. That wasn't
[01:19:32] even planned, but there you go. 10X. All
[01:19:34] right. Some of you guys out there
[01:19:35] saying, "Well, Russell, this is cool,
[01:19:37] but I'm kind of in the startup phase
[01:19:38] right now. I don't have a product yet."
[01:19:39] If you don't have a product yet, don't
[01:19:40] stress out at all. In fact, in the
[01:19:42] training, the very first thing we go
[01:19:43] through is like how to get started
[01:19:45] without a product, okay? Um there's two
[01:19:47] specific trainings. The first one is
[01:19:48] talking about opt-in forms, how we build
[01:19:49] a list and build leads. Okay, I've got a
[01:19:51] tons of friends who make over a million
[01:19:53] dollars a year who don't even have their
[01:19:54] own product, okay? You don't have to
[01:19:56] have your own product. You can do this
[01:19:57] by generating leads, selling your
[01:19:58] product, selling other people's
[01:19:59] products, selling Grant's products,
[01:20:00] selling my products, like you don't have
[01:20:01] to have a product. So, the very first
[01:20:03] one shows you how to build huge email
[01:20:04] lists, so you can sell other people's
[01:20:05] products. So, if you don't have a
[01:20:07] product, go through that training first.
[01:20:08] And if you want to create a product and
[01:20:09] you have no idea how to do it, we also
[01:20:10] have a fast product creation training
[01:20:11] that'll show you exactly how to get your
[01:20:12] product entire product line built out in
[01:20:13] a weekend, okay? So, if you don't have a
[01:20:15] product yet, that can no longer be an
[01:20:16] excuse for you. It's forever gone cuz
[01:20:19] now we've solved that problem for you as
[01:20:20] well, okay? So, here's a recap of what
[01:20:21] you can get. The first thing you're
[01:20:22] going to get is the ClickFunnels
[01:20:23] 12-month uh enterprise account for free.
[01:20:25] Then you get the 6-week Funnel Hacks
[01:20:25] Masterclass, the Funnel Builder Secrets,
[01:20:27] total value $6,561.
[01:20:29] So, what else do you guys need to be
[01:20:30] successful?
[01:20:31] I want to make sure that there are zero
[01:20:33] excuses. I want every one of you guys to
[01:20:34] 10X in the next months, so I want zero
[01:20:36] excuses. What else do you guys need?
[01:20:38] Oh, what about more traffic? Okay? Um
[01:20:41] now, I told you guys before about one of
[01:20:42] my ways I get traffic, which works
[01:20:44] really really good, but there's a lot of
[01:20:44] ways to get traffic. I'll share with you
[01:20:46] guys a story about John Reese and his
[01:20:47] million-dollar day. So, when he made his
[01:20:49] million-dollar day, he was selling a
[01:20:50] course called Traffic Secrets. And uh
[01:20:53] um traffic obviously changes throughout
[01:20:54] the years, so uh a couple months ago,
[01:20:56] John went back through and rebuilt the
[01:20:57] entire training program. I actually
[01:20:59] bought a copy from him, and it was like
[01:21:01] insanely good. He didn't go through like
[01:21:02] one or two or 10 traffic sources. He
[01:21:03] went through 125 different ways to get
[01:21:06] traffic, which I didn't know that was
[01:21:07] even possible. And I went through the
[01:21:08] training, I was like, "Dude, this is
[01:21:10] insanely good." And I called him up, I'm
[01:21:12] like, "John, um I'm going to be speaking
[01:21:13] at the 10X event. Can I give everybody
[01:21:15] in the audience a free copy of Traffic
[01:21:16] Secrets?" And guess what he told me?
[01:21:19] He said, "No." I was like, "What? Dude,
[01:21:21] everyone needs this. This is free
[01:21:23] unlimited leads for the rest of their
[01:21:24] lives." He's like, "I know, but I I I
[01:21:26] keep I this is my course. I sell it." I
[01:21:28] was like, "Okay, what would it take for
[01:21:29] me to be able to buy the company from
[01:21:32] you so I could give this to free free to
[01:21:33] everybody here?"
[01:21:35] He's like, "Dude, you can't I don't just
[01:21:37] sell my" and we went back and forth, and
[01:21:40] uh recently I actually paid John just
[01:21:42] shy of a million dollars. Check this
[01:21:43] out. These are actually the wires. It
[01:21:44] took me seven wires. Apparently, banks
[01:21:46] have a really can't wire a million
[01:21:47] dollars in one, so these are all the
[01:21:48] wires. Seven wires was sent to John, and
[01:21:50] I bought the Traffic Secrets company
[01:21:51] from him. So, I own it. So, any Thank
[01:21:53] you very much.
[01:21:57] Grant told me to 10X my offer, so I
[01:21:59] wrote a million-dollar check. There you
[01:22:00] go. Um anybody who gets started today,
[01:22:03] you also get lifetime access to Traffic
[01:22:04] Secrets for free. I recommend don't try
[01:22:06] to do all 125 traffic sources at once.
[01:22:08] Pick one, implement it, drive it in your
[01:22:10] funnel. When it's working, then do the
[01:22:11] second one, and keep doing that until
[01:22:12] you got so many leads that all your
[01:22:13] competitors are dead or gone or whatever
[01:22:15] that works, okay? So, what you're going
[01:22:17] to get It means you're going to get
[01:22:18] ClickFunnels a 12-month enterprise
[01:22:19] account ClickFunnels, 6-week
[01:22:20] Masterclass, the Funnel Builder Secrets,
[01:22:22] you also get Traffic Secrets, total
[01:22:23] value $8,558.
[01:22:25] What else do you need to be successful?
[01:22:27] Again, I want zero excuses. I want 10 I
[01:22:29] want every one of you guys to 10X in the
[01:22:30] next 12 months.
[01:22:31] What else do you need to be successful?
[01:22:33] What about the copy?
[01:22:35] This is the part a lot of you guys might
[01:22:36] not know about yet, but the copy is the
[01:22:37] most expensive part, okay? For this
[01:22:39] funnel here, it cost me $20,000. Now,
[01:22:40] what is copy? Copy are the words that go
[01:22:42] everywhere, right? So, there's the
[01:22:44] headlines on your pages, what you say in
[01:22:45] the videos, it's the sales letter for
[01:22:47] the upsells, it's the headline there,
[01:22:48] it's the videos, it's like all the copy
[01:22:50] are all the words, okay? On the funnel
[01:22:52] pages, but also you have it in your ads,
[01:22:54] right? Like every single ad you have to
[01:22:55] have copy. You have to have copy. You
[01:22:56] have to have copy. Copy are all the
[01:22:57] words in the ads, the headlines, the
[01:22:58] things like that, right? Then you have
[01:22:59] to send out emails. Like, what do you
[01:23:00] say in the emails? Like, I don't know.
[01:23:02] We send emails to someone who did buy or
[01:23:03] didn't buy. Like, what do you do? Those
[01:23:05] are the emails as well. All that stuff
[01:23:06] is copy, okay? The copy is probably the
[01:23:09] most expensive thing that you can that
[01:23:11] that's out there inside of funnels.
[01:23:12] Like, it's crazy expensive. In fact,
[01:23:13] here's some sales letters I paid for
[01:23:14] recently. I paid $20,000 for this sales
[01:23:16] letter, 20,000 for this one. Oh, by the
[01:23:18] way, that one didn't convert, so I got
[01:23:19] zero dollars back from it. Uh 15 grand
[01:23:21] for this one, 15 for this one, 15 for
[01:23:23] that one, and 15 for that one. A typical
[01:23:25] sales letter is anywhere from 15 to
[01:23:26] $25,000 or more plus royalties, okay?
[01:23:29] It's expensive. So, I got really annoyed
[01:23:31] by that cuz most people don't have that
[01:23:32] kind of money, and I like they I need
[01:23:33] everyone having success with funnels.
[01:23:34] So, how do we how do we hack this? So,
[01:23:36] we developed a new software program that
[01:23:38] I did not offer at 10X last year that is
[01:23:39] here today, and it's called Funnel
[01:23:41] Scripts, okay? Now, Funnel Scripts are
[01:23:42] literally it will write all the sales
[01:23:44] letters, the ads, the emails, the
[01:23:45] webinar slides in under 10 minutes, and
[01:23:48] it's as good as most of the professional
[01:23:49] copywriters that I've ever hired in the
[01:23:50] in the past, which seems hard to
[01:23:52] believe, but I'm going to show you why
[01:23:53] it's true. So, the first thing after you
[01:23:54] guys sign up today, you're going to log
[01:23:55] in to Funnel Scripts, and on the
[01:23:57] left-hand side inside here, you're going
[01:23:58] to see here's all the different scripts
[01:23:59] that are in there. Ads, Facebook ads,
[01:24:01] emails, like you can see there's tons
[01:24:03] and tons and tons of them. So, you pick
[01:24:04] one of them, okay? So, the first this
[01:24:06] example, I'm going to pick headline.
[01:24:07] Now, this is my partner with this uh in
[01:24:08] this project named Jim Edwards. It's a
[01:24:10] picture of him. Jim literally went
[01:24:11] through over 10,000 of the most
[01:24:13] successful ads in the history of all
[01:24:14] time, all the way back from like the
[01:24:15] beginning of our founding fathers of
[01:24:17] direct response marketing up to today,
[01:24:19] and he went through and he built
[01:24:20] software, and he says, "Okay, here's the
[01:24:21] top 500 highest converting headlines of
[01:24:24] all time." He said, like, "If I took
[01:24:26] these two things out and asked people a
[01:24:27] bunch of questions, I could create this
[01:24:28] headline for them." I created a whole
[01:24:29] bunch of them. He did it for he did it
[01:24:31] for the headlines, for emails, for
[01:24:33] webinars, for ads, like for everything,
[01:24:34] right? Then you log in to Funnel
[01:24:35] Scripts, and you go to scroll down here,
[01:24:37] and it's going to ask you some questions
[01:24:38] about your business. This is the
[01:24:39] headline one. So, you ask for your
[01:24:40] audience, your main topic, your main
[01:24:41] keywords, and you fill out this form,
[01:24:42] takes you 5 or 10 minutes, you click on
[01:24:44] the build button, boom, and it pops out
[01:24:46] between 150 and 500 headlines for you,
[01:24:48] the highest converting headlines in the
[01:24:49] world with your product and your
[01:24:50] services weaved into them. Then all you
[01:24:52] got to do is just copy and paste it,
[01:24:54] paste it in your ClickFunnels page, and
[01:24:55] instantly you have the best headlines on
[01:24:57] planet Earth selling your products for
[01:24:58] you. Is that amazing?
[01:25:00] Yeah. And that's right there, that's
[01:25:02] just Look at those headlines. All those
[01:25:03] headlines have popped out that fast for
[01:25:04] me, okay? And that's just headlines. But
[01:25:06] the same thing for Facebook ads, for
[01:25:07] your emails, like all the copy on all
[01:25:09] your pages is completely taken care of.
[01:25:10] I'm going to give you guys 12-month
[01:25:11] access to Funnel Scripts for free as
[01:25:13] well. Does that sound good?
[01:25:16] All right. Some of you guys are like,
[01:25:17] "Well, Russell, what if I already have
[01:25:18] Funnel Scripts? This isn't fair to me."
[01:25:20] So, this is what we're going to do. I'm
[01:25:21] going to continue to over-deliver. If
[01:25:22] you already have Funnel Scripts, I will
[01:25:24] take wherever you are now and I'll bump
[01:25:25] out your billing for an entire another
[01:25:26] year, so you get another year of Funnel
[01:25:27] Scripts for free.
[01:25:28] Is that okay for over-deliver? All
[01:25:30] right.
[01:25:31] Okay, here's a recap of what you can
[01:25:32] get. You can get the 12-month enterprise
[01:25:33] account ClickFunnels, 6-week Funnel
[01:25:34] Hacks Masterclass, Funnel Builder
[01:25:35] Secrets, Traffic Secrets, Funnel
[01:25:37] Scripts, a total value $11,552.
[01:25:40] How many of you remember that number?
[01:25:43] We began this presentation, we talked
[01:25:44] about it. We talked about I'm going to
[01:25:45] ask you guys all for $11,552.
[01:25:48] And if you have that, I'm going to give
[01:25:49] you guys the ability to 10X your company
[01:25:50] next 12 months. I know it without a
[01:25:51] shadow of a doubt. I can 10X every one
[01:25:53] of your companies next 12 months if you
[01:25:54] have this process, you have this
[01:25:55] package. I know it.
[01:25:57] Now, obviously I'm not going to charge
[01:25:58] you guys $11,552, even though you all
[01:26:00] committed to it earlier today.
[01:26:01] But I have a question. Let's say I did
[01:26:02] charge you guys $11,552,
[01:26:04] and if all that this did was finally
[01:26:07] give you a funnel that was profitable,
[01:26:09] where you put a dollar advertising in
[01:26:10] and get two dollars back out, would it
[01:26:11] be worth it?
[01:26:12] Yes. I don't think there's a person in
[01:26:13] this room who wouldn't give me 11 grand
[01:26:14] if I built a funnel for them.
[01:26:16] Okay? Now, if all that this did was help
[01:26:18] you to share your message, get your
[01:26:19] product, your service out to more
[01:26:21] people, would it be worth $11,552?
[01:26:24] Yeah. Guess that's more than that a day
[01:26:26] on Facebook ads right now just trying to
[01:26:27] get my message out to more people, okay?
[01:26:29] Now, if all this did was give you the
[01:26:30] ability to cancel all the monthly tools
[01:26:31] you're currently using to glue together
[01:26:33] your funnels, fire your webmaster, your
[01:26:34] programmer, your designer, get rid of
[01:26:35] all of them, would it be worth $11,552
[01:26:38] to free yourself forever?
[01:26:41] Yeah, the average ClickFunnels member
[01:26:42] saves over a thousand dollars a month,
[01:26:43] you guys.
[01:26:44] Okay? ClickFunnels will never cost you a
[01:26:45] penny. It becomes free, okay? So, when I
[01:26:47] was pricing this, I had two choices. The
[01:26:49] first option was go as cheap as possible
[01:26:51] and try to sell everybody in this room.
[01:26:53] Um the problem with that though is it
[01:26:54] didn't really incentivize me to stack on
[01:26:55] the value for you guys, okay? Now,
[01:26:57] what's interesting is that since we've
[01:26:59] launched ClickFunnels, we've had we've
[01:27:00] had 37 people who've launched companies
[01:27:02] try to beat us. 37 people. How do I know
[01:27:04] that? Every time someone launches one, I
[01:27:06] get 800 emails and everyone knows,
[01:27:07] "Dude, they're trying to" and and the
[01:27:09] headline's always like, "ClickFunnels
[01:27:10] killer, we're going to take them out."
[01:27:11] And guess what they do? They try to
[01:27:12] undercut us on pricing. They're like,
[01:27:13] "For $100 lifetime access, you can you
[01:27:15] can access to our funnel builder, it's
[01:27:16] way better than ClickFunnels." Guess
[01:27:17] what happens to those people?
[01:27:19] Those companies go Those companies go
[01:27:20] under.
[01:27:21] Every single one of the 37 are now gone.
[01:27:23] Do you know why? They can't support
[01:27:25] their members. Okay, I spend over
[01:27:26] $250,000 a month every single month just
[01:27:29] in programmers to make ClickFunnels
[01:27:30] better for you every single month. You
[01:27:32] will notice every time you log in it
[01:27:33] gets better and better and better,
[01:27:35] okay? We have over 120 full-time support
[01:27:38] people to support you. So, if you get
[01:27:39] stuck or your technical person gets
[01:27:41] stuck and you know, "I don't know what
[01:27:41] to do." We have 120 people to back you
[01:27:43] up who will who will get on your thing
[01:27:45] and help you with what it is you're
[01:27:46] doing, okay? So, because of that, um
[01:27:49] obviously it requires a little bit
[01:27:50] higher investment in uh in you guys, but
[01:27:52] we're building a foundation for you to
[01:27:53] 10X your company,
[01:27:55] okay? And so, in exchange for a little
[01:27:56] bit more money, we can uh we can uh put
[01:27:58] more resources into guaranteeing your
[01:27:59] success, okay? So, my question for you
[01:28:01] is this. For each of you, for your
[01:28:03] company, for your business, what do you
[01:28:05] think one funnel would be worth for you?
[01:28:07] It's going to be different for all you
[01:28:08] guys. But if you had one successful
[01:28:09] sales funnel, what's that worth extra?
[01:28:10] Is it an extra $10,000 a month for you?
[01:28:12] Extra $100,000 a month for you or more?
[01:28:15] Okay, if you know what that number is,
[01:28:16] how much would you pay to give you a
[01:28:18] funnel that's going to make you an extra
[01:28:18] 10 grand a month or 100 grand a month or
[01:28:20] more?
[01:28:21] How much would you pay to get that one
[01:28:22] perfect funnel?
[01:28:23] Okay, this funnel right here, my
[01:28:23] Self-Liquidating Funnel, cost me $29,000
[01:28:25] to build this funnel. How many of you
[01:28:26] would give me 29 grand if I gave you
[01:28:27] this funnel right now?
[01:28:29] How many of many of you guys? All right,
[01:28:31] let me put this in perspective, okay? It
[01:28:32] cost me 21 I $29,000. Before I sold the
[01:28:34] company, it was making $17,947
[01:28:37] per day. It's $500,000 a month. It's $6
[01:28:39] million dollars a year.
[01:28:41] The people who bought the company bought
[01:28:42] it for a lot more than the 29 grand. How
[01:28:43] many of you guys would give me $29,000
[01:28:44] if I gave you a company that's making $6
[01:28:45] million dollars a year?
[01:28:47] Oh, changes the perspective, right? The
[01:28:49] funnel is the key, you guys,
[01:28:51] okay? In fact, um these little book
[01:28:53] funnels,
[01:28:54] they've been worth more than $127
[01:28:56] million dollars of funding to me.
[01:28:58] That's the power. You guys getting this?
[01:29:01] You guys still got $127 million dollars
[01:29:02] in funding? I built a funnel. We beat
[01:29:03] them, both of them.
[01:29:05] We're going to beat the next ones, too.
[01:29:06] Okay? So, you can see right now, people
[01:29:08] are paying me 100 or excuse me, people
[01:29:09] are paying me 25 I can't even talk
[01:29:11] right. Paying $250,000 plus royalties
[01:29:13] just for me to set up a single funnel
[01:29:14] for them, okay? That's the value what
[01:29:16] I'm trying to give to you guys here. Do
[01:29:17] you guys understand that?
[01:29:19] This will 10x your company faster than
[01:29:20] anything else you can dream of, faster
[01:29:22] than anything else you can do. It's
[01:29:23] better than hiring another sales rep.
[01:29:24] Like, this is the fastest way to 10x
[01:29:25] your company. So, you can see why this
[01:29:26] is a screaming good deal at the $11,552
[01:29:29] that each of you committed to earlier
[01:29:30] today.
[01:29:31] Okay, outside the event we sell this for
[01:29:32] $5,997.
[01:29:34] But, because I truly believe and I truly
[01:29:35] want you guys each to 10x your company
[01:29:37] next 12 months, we're going to give you
[01:29:38] access to everything I talked about
[01:29:39] today for just one payment of $2,997.
[01:29:43] Now, I'm going to put this in
[01:29:43] perspective. Yeah! It's always a good
[01:29:45] sign they're starting to cheer.
[01:29:47] I'll put this perspective. If you were
[01:29:48] to clickfunnels.com right now and you
[01:29:49] want to get the account that you guys
[01:29:50] get for free for the next 12 months,
[01:29:51] it's $3,564.
[01:29:53] Okay, and you guys are getting it for
[01:29:54] free with your investment today. And
[01:29:55] this isn't something I made up. You can
[01:29:56] go to clickfunnels.com right now.
[01:29:57] $297 a month. We have over 11,000 people
[01:29:59] right now on that plan.
[01:30:01] Okay, and you guys get it for free for
[01:30:02] the next 12 months. So, when you guys
[01:30:03] are ready, this is the plan. In the
[01:30:04] packet we sent you guys earlier today,
[01:30:06] in the back there's this little order
[01:30:07] form. I'll also give you a pen. Pull out
[01:30:09] the order form when you are ready.
[01:30:12] What you're going to do is you're going
[01:30:12] to fill out the form. That's step number
[01:30:14] one, fill out the form.
[01:30:15] Okay? Do you guys all have that in front
[01:30:17] of you? If you don't have it, steal from
[01:30:18] your friend or get one next to you. The
[01:30:19] second thing is you're going to stand up
[01:30:20] and you're going to run to the table.
[01:30:21] Now, there's a couple tables we have
[01:30:22] strategically placed here inside this
[01:30:24] place for you guys to get access to
[01:30:25] everything here. The first place, the
[01:30:26] VIP members are right here. Um, there's
[01:30:28] a table inside of the the conference
[01:30:30] room where we're going to be taking a
[01:30:30] 30-minute break. Inside of there you can
[01:30:32] take your forms and there you get signed
[01:30:33] up. Everyone here on the bottom floor,
[01:30:34] there's two tables in the back. You can
[01:30:36] stand up whenever you want and you're
[01:30:37] ready to go back there. And then for
[01:30:38] everybody else up in the section 118,
[01:30:40] we've got about 30 people out there. You
[01:30:42] can stand up wherever you're at, go over
[01:30:43] there in section 113. Excuse me, 118.
[01:30:46] Uh, it's the other place. That's where
[01:30:47] they're at. You're then going to take
[01:30:48] this form up to one of the people on my
[01:30:49] team, they all got green shirts. You're
[01:30:51] going to hand them this form and then
[01:30:52] they're going to hand you this right
[01:30:53] here. This packet right here has all the
[01:30:55] information you need to get your
[01:30:56] ClickFunnels account, funnel scripts,
[01:30:57] everything else we talked about. Okay?
[01:30:59] And that is kind of the game plan. Now,
[01:31:01] for all of you guys who are sitting here
[01:31:02] with me here today
[01:31:03] who've just heard me talk about this
[01:31:04] funnel thing. You've got two choices,
[01:31:05] okay? Your first option
[01:31:07] is don't do anything.
[01:31:09] You're like, that was awesome, Russell.
[01:31:09] That was exciting. I know I need a
[01:31:11] funnel, but I'm going to eat lunch. And
[01:31:12] you can do that if you want to.
[01:31:14] Okay? The problem with that is if you do
[01:31:15] that, then nothing's really going to
[01:31:16] change.
[01:31:18] Okay? We're not here to dabble and to
[01:31:20] think about it. We're here to 10x our
[01:31:21] companies, right? That's the plan. So,
[01:31:23] your second option is this, just pony up
[01:31:24] this tiny little investment today
[01:31:25] compared to all the value you can get in
[01:31:26] return. Just give it a shot. Just see if
[01:31:28] it's going to work for you. Okay? We
[01:31:29] have a philosophy here in my company
[01:31:30] that says if we can't make you money, we
[01:31:32] don't deserve yours. Okay? So, we'll
[01:31:34] give you guys your money back. In fact,
[01:31:35] we have a money back guarantee, 30-day
[01:31:36] money back guarantee. And the way it
[01:31:37] works, you sign up today and if you
[01:31:39] don't like it for any reason at all, I
[01:31:40] don't care if it's 29 days, 23 hours, or
[01:31:41] 59 minutes from today, just let me know
[01:31:43] and we'll give you your money back. I
[01:31:44] want you guys to understand, this is not
[01:31:46] about me. Whether you invest today or
[01:31:48] not, it will not change my life one
[01:31:50] iota. I'm not going to buy a different
[01:31:52] car. I'm not Nothing will change for me.
[01:31:54] But, I promise you that everything will
[01:31:55] change for you. This is about you. This
[01:31:57] investment will change your business and
[01:31:59] it will change your life. So, the
[01:32:01] question for you is this, is it worth
[01:32:03] gambling just a few minutes of your time
[01:32:04] to check this out which even if it only
[01:32:06] does half of what I've claimed during
[01:32:07] today's training, will literally pay for
[01:32:09] itself the second your very first funnel
[01:32:11] is live?
[01:32:12] So, what are your other options? Other
[01:32:13] options, if you want to try to 10x your
[01:32:14] company next 12 months, you can go back
[01:32:15] to college. I was doing some some of my
[01:32:17] math on this. If you went to Stanford,
[01:32:18] it's $189,000 a year. And guess what
[01:32:20] your best case scenario is?
[01:32:22] Best case starting salary is $67,000 a
[01:32:24] year. It's not better for Princeton,
[01:32:25] Harvard, Cornell. So, you can do that.
[01:32:27] But, you're not going to 10x your
[01:32:28] business. Or you can do what Alex and
[01:32:29] Leila did. And what is Guess what they
[01:32:30] did? They got their butts off their
[01:32:31] seat, they stood up, and they walked to
[01:32:33] the whatever table they needed to, and
[01:32:34] they got started. Okay? They launched
[01:32:36] their first funnel in April this year,
[01:32:38] and within a month they passed the Two
[01:32:39] Comma Club. And within 8 months, they
[01:32:42] made over $10 million.
[01:32:44] Okay? And the same thing can happen for
[01:32:45] you when you guys are willing. Thank
[01:32:47] you. All right, so here's a recap of
[01:32:48] what you can get. You get 12 months of
[01:32:49] unlimited ClickFunnels, six-week Funnel
[01:32:50] Hacks Masterclass, Funnel Builder
[01:32:51] Secrets, Traffic Secrets, Funnel
[01:32:53] Scripts, total of about $11,550. But, I
[01:32:55] got one last thing. I want to 10x what
[01:32:57] you guys are offer our bonus. I'll make
[01:32:58] it a 10x bonus. This is the bonus for
[01:33:00] those who get started during the break.
[01:33:02] This is only available right now during
[01:33:03] the break. When we come back from the
[01:33:04] break, it's gone. So, it's time to get
[01:33:06] up and go. The first thing you're going
[01:33:07] to get is what we call our unlimited
[01:33:08] account. Inside your account, by default
[01:33:10] you have 70 funnels, 100,000 monthly
[01:33:11] visitors. Those who get started during
[01:33:12] the break, I'm going to double I'm not
[01:33:14] going to double. We're going to 10x this
[01:33:15] for you guys. So, we're going to give
[01:33:16] you unlimited funnels. Means you can
[01:33:17] build a thousand funnels in your
[01:33:18] account, I'm not going to charge you
[01:33:19] anymore. We're going to give you
[01:33:21] unlimited uh traffic in your funnels.
[01:33:22] You can get as much traffic as I'm not
[01:33:23] going to cost you anymore. And also my
[01:33:25] priority support guys will have your
[01:33:26] back. That means if it's 3:00 in the
[01:33:27] morning and you're stuck, message them.
[01:33:29] A lot of times they'll log in your
[01:33:29] account and just do it for you, or
[01:33:31] they'll make you videos showing you how
[01:33:32] to do it. The value of that is
[01:33:33] priceless. Plus a couple other things.
[01:33:35] Um, anyone who gets started during the
[01:33:36] break, I'm also going to send you one of
[01:33:38] my ClickStart coaches. It means when you
[01:33:39] get back home, you give us a call, we'll
[01:33:40] have someone spend an hour with you on
[01:33:41] the phone getting your funnel set up
[01:33:42] with you. That way you can hit the road
[01:33:44] running fast. Next thing we're going to
[01:33:46] give you, this is called the Funnel
[01:33:47] Hacker Cookbook. I brought about a
[01:33:49] thousand of these. Um, this has the top
[01:33:52] 22 sales funnels. The funnel you need to
[01:33:53] 10x your company is inside this book.
[01:33:55] I've got a thousand in here. Anyone who
[01:33:56] gets started today, um, I'm going to
[01:33:58] give you this book so you can take it
[01:33:59] home on the flight with you.
[01:34:00] The other bonus I got, this is my first
[01:34:02] two books on MP3 player. Anyone who gets
[01:34:04] started during the break, we're also
[01:34:05] going to give you these to take home.
[01:34:07] So, on the flight home you can listen to
[01:34:08] this and you can get to start
[01:34:09] understanding the strategy behind all
[01:34:10] these funnels. And then the last thing,
[01:34:13] inside of your kit there's a golden
[01:34:14] ticket. What this golden ticket is is
[01:34:16] um, I want to get I wish I could take a
[01:34:18] picture with every one of you guys. I
[01:34:19] got pictures with like five or six of
[01:34:20] you guys in the elevators today. Um, I'm
[01:34:22] actually setting up a booth back here in
[01:34:23] section 118. And uh I personally, I go
[01:34:26] to events like this, um, I like to get
[01:34:28] pictures with the celebrities. Um, so
[01:34:29] this is when Tony wanted to get a
[01:34:30] picture with me.
[01:34:31] Just kidding. Um, this is when I got a
[01:34:33] picture with Tony. And I got done with
[01:34:34] this event and I took this, I printed it
[01:34:36] out, I put it on my wall, and this
[01:34:37] became my goal, this an everyday
[01:34:39] reminder that I was going to 10x my
[01:34:40] company. I wanted to say that to you
[01:34:41] guys. So, I'm going to be back there
[01:34:42] with the booth back here. I want to get
[01:34:43] a picture with everyone who invests
[01:34:44] today. And when you do that picture, I
[01:34:46] want you to put it on your wall and say,
[01:34:47] "Look, this is my commitment to 10xing
[01:34:49] my company next 12 months." Okay? So,
[01:34:51] have it. So, I'll be doing pictures for
[01:34:52] the next hour or so back here for anyone
[01:34:53] who gets started during the break. The
[01:34:55] way you do this once again
[01:34:57] uh here's the unlimited account,
[01:34:58] ClickStart Coaching, Funnel Hacker
[01:34:59] Cookbook, the audiobooks, picture with
[01:35:01] me. Um, all you got to do to get all
[01:35:02] this stuff is basically step number one,
[01:35:05] fill out your order form right now. And
[01:35:06] most of you guys are running already.
[01:35:07] So, fill out your order form. Um
[01:35:10] and then go stand and run to the table.
[01:35:11] If you're in VIP, the table's right
[01:35:13] here. If you're here on the floor, the
[01:35:14] table's back there in front in front of
[01:35:15] the cameras. And everyone else in
[01:35:17] section 118, which is over here, should
[01:35:18] stand up, grab all your things, and run
[01:35:20] over here cuz these lines are going to
[01:35:21] get big, I'm guessing, and I want to get
[01:35:22] you in the front. After you do that,
[01:35:24] then you hand them the order form,
[01:35:25] they're going to hand you back this
[01:35:27] packet. After you have this packet, open
[01:35:29] it up.
[01:35:30] Go to number 118 and then hand the VIP
[01:35:33] ticket, get a picture with me. After you
[01:35:34] get the picture, we'll also give you the
[01:35:35] Funnel Hacker Cookbook and the
[01:35:37] audiobook, all that stuff. It's going to
[01:35:38] be a lot of fun. So, to end this out,
[01:35:40] you guys
[01:35:42] uh we're not
[01:35:44] Thank you.
[01:35:47] So, once again, and then we'll end the
[01:35:49] last recap. Everything you're going to
[01:35:50] get today, you guys, you're going to get
[01:35:51] the 12 month account of ClickFunnels,
[01:35:53] six-week Funnel Hacks Masterclass,
[01:35:54] Funnel Building Secrets, Traffic
[01:35:55] Secrets, Funnel Scripts, the 10x
[01:35:56] bonuses, total of about $11,550. You get
[01:35:58] it for $2,997. Thank you guys again for
[01:36:00] having me. I appreciate you. I can't
[01:36:02] wait to 10x your companies next 12
[01:36:03] months. Thank you, everybody.
[01:36:05] Are you committed?
[01:36:07] Will you let me help you?
[01:36:11] Welcome to your 10x Growth Conference.
[01:36:18] Best conference I've ever ever been to.
[01:36:21] Worth every single cent. Every single
[01:36:25] cent.
[01:36:34] Anybody can 10x their company in a year.
[01:36:36] I think this is the place to get the
[01:36:37] tools, the training, all the resources
[01:36:38] you need. And uh I think those who don't
[01:36:40] 10x by this time next year, you just
[01:36:42] didn't try hard enough.