# LinkedIn Launched 10 New Features. I Ranked Them Honestly for B2B (2026)

https://www.youtube.com/watch?v=OCpDoffJO_I
Translation: es

[00:00] LinkedIn has rolled out a bunch of new

[00:02] features. So, in today's episode, I am

[00:05] going to rank them from who cares to

[00:09] actually this has my attention. So, what

[00:12] comes in at number 10 in the who cares

[00:15] ranking in this week's episode? For me,

[00:18] LinkedIn has just released their eighth

[00:20] puzzle game and this one's called Wind.

[00:23] It's kind of like Wordle. So, LinkedIn

[00:25] is still doubling down. It must be

[00:27] working for them to get people to come

[00:29] back onto the platform. Maybe you are

[00:32] one of those people that enjoys them. I

[00:34] tried Wind the other day cuz it popped

[00:37] up. There's a new one and I thought,

[00:38] "You know what? It's been a while. Maybe

[00:41] I should just try this out and stop just

[00:42] bagging games." And honestly, it was so

[00:45] tricky to try and figure out what I

[00:47] should have been doing when I thought it

[00:49] should have been so much simpler. And

[00:52] I'm still going to go back to I don't

[00:54] get it. Like, why do we need games on

[00:57] LinkedIn? I kind of get it from their

[00:59] side, but the other part of me is like,

[01:02] "Damn, LinkedIn, can't you just put

[01:03] effort into things that would make a

[01:05] massive difference to the people using

[01:07] the platform?" I'm just not sure that's

[01:09] it.

[01:10] That leads me into number nine, which is

[01:14] the expanded in-app mobile post

[01:18] boosting. What does that mean? Bit of a

[01:19] mouthful. All that it means is that now

[01:22] when you're on your mobile device, you

[01:24] can literally scroll and boost your

[01:26] posts.

[01:28] In general, I know that the boost

[01:30] feature is there and it feels good to

[01:32] just be able to pay $10 and get a lot

[01:34] more impressions, but honestly, you're

[01:37] just making a donation to LinkedIn for

[01:39] the most part. You're not able to do

[01:41] great targeting and if you think that's

[01:44] the solution to everything, honestly,

[01:47] save your money, come and do some

[01:48] training with me. I can teach you a

[01:50] whole bunch of things that you'll be

[01:51] able to use forever instead of just that

[01:54] donation button. And that's literally

[01:56] what it feels like to me. If you do want

[01:59] to boost a personal post, probably

[02:01] thought leader ads are the gold star

[02:04] type of ad that you should go and run.

[02:06] So, for me, that just sits down in the

[02:09] yeah, don't touch that kind of button.

[02:12] So, let's go to number eight. Number

[02:14] eight, yeah, this kind of falls into the

[02:17] so what category, and I'm looking at

[02:19] this from a user perspective, not from a

[02:22] LinkedIn perspective. And this is the

[02:25] introduction of verification

[02:29] filters that are on LinkedIn. So, say

[02:31] for instance, you go to the search bar,

[02:33] you're looking for someone, it will pop

[02:35] up who's been verified as a filter so

[02:38] that you can find real people on

[02:40] LinkedIn. I don't think many people are

[02:42] going to use this. I don't think that

[02:44] there's that much of a big deal from a

[02:47] user perspective for us to go, "Oh, wow,

[02:49] thanks, LinkedIn." I think it makes me

[02:51] angry that there is so many fake

[02:54] accounts out there that you can spot

[02:56] from a mile away that still keep getting

[02:59] through. And that,

[03:01] I guess for me, if they spent more time

[03:04] on that and stamping that out and less

[03:07] time on something like this filter, I

[03:10] would understand it more. I get it from

[03:12] LinkedIn's perspective because then they

[03:16] can go off and tell all of all of the

[03:18] people that are running ads on LinkedIn,

[03:20] "Hey, we've got 100 million verified

[03:23] users."

[03:24] Yeah, out of 1.3 plus billion users, I

[03:27] think we still have a long way to go.

[03:29] So, again, they've worked on it. Is it

[03:31] bad? No. Is it helpful? Yeah, I'm not

[03:34] convinced. Here are the latest updates

[03:36] that I think are worthwhile watching.

[03:40] And number seven is a little

[03:42] controversial because

[03:44] one part of me has kind of put it here,

[03:46] and the other part of me wanted to put

[03:48] it in spot number 10 as the least likely

[03:52] to make a difference. And that is that

[03:54] LinkedIn apparently is working really

[03:57] hard to limit AI slop on the platform.

[04:02] I hesitate with this one. I love the

[04:05] idea, don't get me wrong. Who doesn't

[04:07] want all of that rubbish off the

[04:09] platform, especially all the automated

[04:12] AI comments and things like that.

[04:14] This is what's got me excited. I would

[04:16] love them to do that. On the other side,

[04:19] have you ever tried to use any of the AI

[04:23] suggestions on LinkedIn when you pay for

[04:26] premium where it will tell you use this

[04:29] AI to help you rewrite your post. Use AI

[04:32] to help you rewrite your headline or

[04:34] your about section. And if you ever have

[04:37] tried to use those, honestly, that is

[04:40] the worst slop that happens on LinkedIn

[04:42] full stop.

[04:44] I don't know why it's there. I feel like

[04:46] they just got this feature and just

[04:48] went, "Yeah, we're using AI. How cool is

[04:50] this?"

[04:51] So, I am on the fence somewhat. I want

[04:56] to see a future on LinkedIn where we're

[04:57] not drowning in this kind of rubbish.

[05:00] I have very little belief in them that

[05:03] they can figure out the difference

[05:05] between

[05:06] what's a user using AI to help them

[05:10] write something and what is genuinely

[05:13] just AI with no one involved.

[05:15] And then I think, like, do I care if you

[05:18] used AI 100%?

[05:21] As long as you come out with something

[05:22] that is applicable to me, relevant to

[05:25] me, helpful to me, but it was you that

[05:28] did all that work. Because I also know

[05:30] as a user of AI tools, sometimes it

[05:33] takes you 10 times longer to use the

[05:35] tool to come up with what you probably

[05:37] could have done yourself. And I don't

[05:39] know, it's not just me surely that goes

[05:41] through this kind of stuff, but this is

[05:43] something that I'm thinking about and

[05:45] this is why I think it falls into the

[05:48] what to watch. The next thing that I

[05:50] think we should watch is LinkedIn

[05:53] literally just announced this week that

[05:55] they are introducing a LinkedIn Creator

[05:58] Marketplace.

[06:00] And this is an invite-only, I think it's

[06:03] just the US and Canada at the moment, so

[06:05] don't get too excited. But it is a going

[06:08] to be a marketplace where brands can go

[06:10] out and easily connect with LinkedIn

[06:14] creators.

[06:15] What I love about the idea of the

[06:18] LinkedIn Creator Marketplace is the fact

[06:20] that you can build a personal brand and

[06:23] build that up, and perhaps discover

[06:26] brand partnership opportunities where

[06:28] you can earn money working with brands,

[06:31] collaborating with them to promote

[06:32] something that they want to to your

[06:35] audience.

[06:36] I love this. I'm a big fan of this. This

[06:39] is something that I would love to do.

[06:41] This is how I see this working. Right

[06:44] now, it's invite-only,

[06:46] and it's often with these types of

[06:49] programs on LinkedIn's side, very

[06:51] US-centric.

[06:53] From what I've seen, as the creator, if

[06:55] you're accepted into this program, you

[06:57] can upload, like, I think it's about

[06:59] four pieces of your content and show

[07:01] brands your work. And I kind of like

[07:05] that idea. So,

[07:07] maybe it's not great now, maybe it'll be

[07:09] great in another 12-18 months, but it

[07:12] signals where LinkedIn sees themselves

[07:15] going, cuz this isn't the only creator

[07:19] kind of move that they're making in this

[07:20] space. So, if you're someone that's

[07:22] interested in this, I think it's kind of

[07:24] cool, but we're going to watch and wait,

[07:27] and I'll report back as I start to see

[07:29] and learn more. So, limited for now, I

[07:32] think it will build in the future.

[07:34] Number five, probably fits into the

[07:37] watch-and-see kind of category as well.

[07:41] The video feed on LinkedIn is coming

[07:44] back to Australia, the UK, and Canada.

[07:49] If you're listening from the US and

[07:51] wondering, "What are you talking about?

[07:53] The video tab on my device or the video

[07:56] feed that I see hasn't disappeared."

[07:59] Actually, the rest of us in the rest of

[08:01] the world, we haven't had it for like

[08:03] that 12-18 months since it was first

[08:05] launched. And I've got some friends here

[08:08] in Australia that have access to it. I

[08:11] don't yet. If you don't have it and you

[08:13] live in those countries, don't worry.

[08:16] They roll it out bit by bit so that if

[08:19] there's something wrong, it doesn't blow

[08:20] up the whole platform. Can you imagine,

[08:22] you know, half a billion people winging

[08:24] that the video app didn't work? So,

[08:27] allegedly,

[08:28] and this one I definitely reserve the

[08:30] right to say, but allegedly, you will

[08:33] now watch up to 60% more videos on

[08:37] LinkedIn because the videos you'll see

[08:39] will be far more relevant and targeted

[08:42] to you.

[08:44] Yeah. Do you think that? Do you honestly

[08:46] think that? I mean, are you noticing

[08:48] that with your feed right now with the

[08:49] changes that we had, which I'll talk

[08:51] about a little later, but are you

[08:53] noticing it? The trick that I think you

[08:57] find with video on LinkedIn is if it's

[09:00] anything like the last quarter of 2024,

[09:03] they turned up that dial to make sure

[09:06] people were getting millions of

[09:08] impressions for their short-form video.

[09:10] And then they did a lot of advertising

[09:12] and did a huge push on the platform to

[09:15] say that video was going to take over

[09:17] the world and it's all amazing. And then

[09:20] we got into January 2025 and even now,

[09:23] and you post a video and it can be okay.

[09:26] There are some people that are really

[09:27] good at it, but for the most part, the

[09:30] videos just kind of land. Now, this

[09:32] doesn't mean that video is not an

[09:34] important part of the mix,

[09:35] but if you change your strategy to go

[09:37] really hard on video based on LinkedIn's

[09:40] push, just be careful because I know

[09:43] some people that did it last time and

[09:45] they crashed and burned and I don't want

[09:47] that for you listeners. So, take

[09:49] everything with a grain of salt, think

[09:51] about it, what is LinkedIn's vested

[09:53] interest behind this? Follow the money,

[09:55] it's always the answer to what's going

[09:57] to be pushed on LinkedIn and what's not.

[10:00] And sometimes we do get that first mover

[10:02] advantage. So, let me know again,

[10:05] another feature I'd love to hear your

[10:07] opinions on. Do you love LinkedIn video?

[10:09] Until they get some more features that I

[10:12] can create video easily on there, just

[10:15] not sure that it's for me, but yeah, I

[10:17] use a lot of short form clips from my

[10:20] podcast to fill up my company page

[10:23] content and the like. And so, from that

[10:25] perspective, I really hope that the

[10:27] effort we put into those gets picked up

[10:29] on this new feed, but let's see.

[10:33] Okay listeners, now we're getting to the

[10:35] section where I actually think that

[10:37] these features will be useful and you

[10:39] should pay attention to. So, number

[10:41] four, I actually like this feature that

[10:44] came up where consultants could have a

[10:47] link on their profile where people could

[10:49] book like a power hour with you direct

[10:52] from your profile and pay for it through

[10:55] LinkedIn as well.

[10:57] It's all free now as these things often

[10:59] are, it's a get you in, suck you into it

[11:02] and then I'm very confident that they'll

[11:03] take a percentage of the fees later on.

[11:06] That's just going to happen. I don't

[11:08] think LinkedIn's doing this for the love

[11:10] of us consultants, but they are testing

[11:13] this feature. So, just think, someone

[11:15] can go to your profile after consuming

[11:17] your content, they enjoy it, they can

[11:19] reach out and book a time directly with

[11:21] you and pay for it all in one. What a

[11:24] fabulous user experience that would be.

[11:27] I think that it shows again where

[11:30] LinkedIn's going and I had a

[11:32] conversation with a LinkedIn engineer

[11:35] recently, and I can't always share what

[11:38] I'm told because it's off the record.

[11:42] But one of the things that was

[11:43] interesting that came up in that

[11:44] conversation is just the huge growth in

[11:49] founders on LinkedIn. Like the number of

[11:52] new founders over the last 12 months was

[11:55] some crazy stat that I'm not going to

[11:56] make up right now, but just think

[11:58] millions and millions. And so this type

[12:01] of feature is directed those new

[12:03] business owners. And I think LinkedIn

[12:05] sees that as a place that they can

[12:07] support small businesses. And that's

[12:11] kind of what the services tab is on your

[12:13] profile as well. So I can see where

[12:15] they're going with this. I'd like to see

[12:17] other ways that we can use it. I'd like

[12:19] to see the products pages rolled out on

[12:22] our company pages so that we can promote

[12:24] actual products and let people buy

[12:26] directly. That would be amazing. So I'll

[12:29] keep my fingers crossed that this is

[12:30] just the beginning of something much

[12:32] bigger.

[12:33] Number three on my list as we get better

[12:36] is self-indulgent and something that's

[12:39] fun,

[12:40] but also is probably three or four years

[12:42] overdue. And shout out to anyone that

[12:46] likes GIFs and using them and is clever

[12:48] at using them. You can now use them in

[12:51] the comments to reply to other people's

[12:54] posts directly on the desktop. So it's

[12:57] not on mobile just yet. GIFs can be fun.

[13:00] They're a fun way to comment and it

[13:02] would be remiss of me not to mention my

[13:05] friend Zineb who was doing this three or

[13:07] four years ago and created a whole

[13:10] course on the power of using GIFs in

[13:11] comments. This feature, like I said, I

[13:15] wish she was still using LinkedIn now

[13:17] and could see how far we've come because

[13:20] she was the best at it. Always made me

[13:24] laugh, always came up with the perfect

[13:25] GIF. It was just a fun way of

[13:27] interacting because I think this is the

[13:30] sign. Maybe we're allowed to have some

[13:32] fun on LinkedIn. What do you think?

[13:34] Okay, listeners, we're down to number

[13:36] two. And this one has me really excited

[13:39] because if you follow these changes, you

[13:43] can actually get insights into what's

[13:45] working on LinkedIn, what they're

[13:47] focusing on, and start to see in more

[13:51] detail if your content's working, if

[13:53] you're showing up in the right

[13:55] audiences. And this is what they call

[13:58] post performance insights.

[14:02] Code name? Analytics. That's the easiest

[14:05] way to say this. And one of the insights

[14:07] that's just been released is that you

[14:10] can see on your post whether you have

[14:12] been discovered by people in your

[14:15] network or outside of your network. And

[14:18] starting to see analytics like this, are

[14:21] you being discovered by people outside

[14:23] of your little bubble because you're an

[14:26] expert on your topic?

[14:29] This is something that is so little

[14:33] and I'm not an analytics person usually.

[14:36] But if you think about it, LinkedIn has

[14:38] told us that when we're subject matter

[14:41] experts on a topic, they're trying to

[14:44] combine people that want to know and

[14:47] learn and talk about that topic. So

[14:48] think topic communities. And this shows

[14:52] you how far you're reaching outside of

[14:55] your little bubble. So you'll find right

[14:58] now on LinkedIn that you're actually

[15:00] probably having conversations and seeing

[15:02] posts from people that I would say

[15:04] aren't your LinkedIn friends. Part of me

[15:07] really doesn't like this. I miss my

[15:10] LinkedIn friends. Shout out to any of

[15:12] you who I've been connected with

[15:14] probably since 2020. While I've been

[15:16] building my business, I appreciate all

[15:18] of you. I miss all of you no matter

[15:20] where you are in the world.

[15:22] But, the upside to this for me is I'm

[15:25] also discovering some new cool people

[15:28] that are relevant to what I'm doing now,

[15:31] and I'm slowly but surely building up

[15:34] those relationships. It feels a little

[15:37] bit like I've gone back to the

[15:38] beginning, but at least with the

[15:40] analytics like this and being able to

[15:42] see it, I feel like at least we're

[15:45] getting closer to what the goal should

[15:47] be. So, for me, two thumbs up to

[15:49] LinkedIn on this one. Love getting more

[15:51] in-depth analytics, and if you could do

[15:53] some more over on company pages, that

[15:55] would be even better, because listeners,

[15:57] you may have noticed in this list,

[15:59] there's not much to report on LinkedIn

[16:01] company pages. I wish there was, and if

[16:03] there are, obviously, I'm going to come

[16:05] back and teach you.

[16:07] Number one is a fundamental game-changer

[16:11] on LinkedIn. This is the biggest one by

[16:14] far, and I will do my best to try and

[16:17] simplify it.

[16:19] Probably around 6 months ago,

[16:21] thereabouts, I did a whole podcast

[16:23] episode called 360 Brew, which was

[16:27] talking about LinkedIn's new algorithm.

[16:29] Now, this is an update to that episode.

[16:31] LinkedIn have since released something

[16:33] to say that was just something that they

[16:35] were testing, and it was a fun little

[16:38] targeted test, but that is not what it's

[16:41] called anymore internally. So, just

[16:43] putting that one out there if you've

[16:44] been following along for a little while.

[16:46] However, what they have is they now have

[16:50] AI tools behind the scenes that are

[16:53] called generative recommenders.

[16:56] And so, what that essentially means is

[16:59] as you take actions on LinkedIn, it is

[17:02] learning what you need, what you like,

[17:06] what you avoid, what you engage with,

[17:08] your activities,

[17:10] and it's learning about you, so that

[17:14] when you are scrolling on LinkedIn and

[17:17] having a look at your home feed, you

[17:20] will start to see things that are more

[17:21] relevant to you.

[17:23] Now, what the main difference is once

[17:26] upon a time, the home feed had all its

[17:28] own tech. Your profile had all its own

[17:31] tech. Your company page had its own

[17:34] tech. Now, if you can imagine,

[17:36] everything is part of one big family.

[17:39] Now,

[17:41] how up to date you make each of those

[17:43] things, how clear you are across all of

[17:46] those touch points, what actions you

[17:48] take consistently,

[17:50] are signals to this new feed and the new

[17:54] algorithms

[17:56] of what you want to do on LinkedIn.

[17:58] What do you want to be shown? And

[18:01] everything you do matters, whether it's,

[18:04] like I said, your profile, your page,

[18:06] your comments, like every little piece

[18:09] of activity that you do, it's learning.

[18:12] So, LinkedIn's now,

[18:14] I think the word's like ecosystem is the

[18:16] best way I can describe it. All the

[18:18] little pieces are now part of the one,

[18:21] the whole. And if you just treat

[18:25] everything as like all about posting

[18:27] content, and you don't update these

[18:30] other areas, you are not going to get

[18:33] the most benefits out of how cool this

[18:35] new technology is. And it literally

[18:38] learns within minutes and updates within

[18:41] minutes based on your activities. It's

[18:44] crazy. Some days I love it because I've

[18:48] seen more conversations on

[18:51] company pages or getting employees

[18:53] active on the platform or the battle

[18:55] between profile and pages, which I love.

[18:58] On the flip side, I also see so many

[19:00] more competitor posts, which I'm like,

[19:03] yeah, I don't really need to see those

[19:04] ones. It's not appropriate for me to go

[19:06] and engage. And that's not to say I

[19:07] don't engage with everyone, but most of

[19:10] the time with what I would add would be

[19:13] uncool is what I would say. So, this is

[19:16] where what I'm talking about company

[19:18] page led growth and employee advocacy

[19:20] coming together now more than ever. This

[19:23] is super important. Like that power of

[19:25] two where the brand's the anchor, your

[19:28] people create trust and expand that

[19:30] conversation and vice versa to really

[19:33] stand strong signals out to these

[19:36] algorithms. So, this is the update that

[19:39] I would pay most attention to.

[19:41] It is the one that those of you who have

[19:44] it like a tight LinkedIn strategy, you

[19:47] are going to win, right? The more you

[19:50] can narrow in and be laser focused on

[19:53] where you're trying to get to. As I say

[19:55] in my growth masterclass, what's the

[19:56] game plan? When you have a game plan and

[19:59] you execute that with the right tactics

[20:01] on the platform, this is where you're

[20:03] going to win on LinkedIn right now. And

[20:06] this one I am definitely excited about.

[20:09] Here's the thing, listeners, as we wrap

[20:12] up the 10 features that I've spoken

[20:14] about, the 10 new LinkedIn features of

[20:17] 2026, some of them are useful. Some are

[20:21] going to be over hyped based on what

[20:23] LinkedIn's trying to achieve and some

[20:25] will disappear before we even get them.

[20:27] Shout out to you, pinned comment. Can

[20:29] they come back, please, LinkedIn

[20:31] fairies? But your job, listeners, is to

[20:34] figure out what will work best for your

[20:36] brand, your business, and you based on

[20:41] your goals, your resources, and where

[20:43] you're trying to get to. So, don't let

[20:47] the LinkedIn release of new features,

[20:49] the shiny light syndrome, drag you off

[20:52] course because you think you should do

[20:53] things. Just like if video is amazing

[20:56] and they're hyping that up and you don't

[20:58] want to do video, the world will not end

[21:00] if you don't do it.

[21:01] Embracing new features is not a LinkedIn

[21:03] strategy. If you don't have a LinkedIn

[21:05] strategy and you're struggling on

[21:07] LinkedIn right now, reach out to me and

[21:10] let's talk about what it might look like

[21:12] for one of my audit and strategy

[21:14] sessions because it's now more than ever

[21:18] to all those marketing teams out there,

[21:20] now more than ever is the time to go

[21:22] back and have somebody else come in and

[21:25] take a look with a fresh set of eyes

[21:27] that's not too close to what you do to

[21:29] spot the opportunities. So, if I can

[21:31] help, please reach out and yeah, I'm

[21:35] excited in general that there's actually

[21:37] some new things coming through. I'm

[21:39] excited in general about where creator

[21:41] marketplace might come for both the

[21:43] brand side and myself as a creator. But

[21:46] yeah, I'm curious to know, what do you

[21:48] think's hot? What do you think isn't?

[21:51] Let me know. Cheers.

[21:53] >> [music]