# Is sales training a SCAM? Former CEO of 7th level reveals the truth

https://www.youtube.com/watch?v=kCy2rOrxp6A

[00:00] Do you ever wonder why most sales training is like $10,000 and you're sitting on Zoom with like 69 other people?
[00:08] Okay, you really don't feel like you're getting maybe the one-on-one attention that you thought you would get given that you paid so much money for that.
[00:14] Well, the reason for that is that basically it's really expensive to sign someone up to a $10,000 program.
[00:18] So, in order to pay those bills, you're kind of required to charge a lot.
[00:22] And then that kind of creates this self-fulfilling prophecy of like it's really not about the product and the training anymore.
[00:26] It's about the acquisition cycle.
[00:28] My name is Matt.
[00:29] I've been a seven figure earning sales rep and I've built my own companies to 8 figures.
[00:32] I now have a software company.
[00:34] And what I'm doing with this school group is creating an extremely accessible and affordable and in-depth sales training course that not only has lots and lots and lots of content and material, but it also has coaching and it's 150 bucks a month for the coaching or 50 bucks a month if you just kind of want to go there and take the material and plus you get access to watch all the recordings of the coaching anyway.
[00:54] And so how am I able to do that?
[00:55] The answer is like one, I've done this many times before, but two, I have for a long time just been kind of diligently
[01:00] long time just been kind of diligently giving people information without giving people information without expecting a whole ton of return.
[01:04] And so I help out the coaches.
[01:06] The coaches, they work for free.
[01:08] I'm not paying them.
[01:10] They come to me asking to do like one session a week in there and they're all good.
[01:12] They're all people who I've trained in the past.
[01:14] I help them and then they help me.
[01:16] And because I'm doing low ticket, I don't require some crazy acquisition funnel.
[01:20] There is no ads in this business.
[01:21] There is one admin person named Ivy.
[01:23] Shout out to Ivy.
[01:25] She runs the whole freaking thing.
[01:27] Then we have about 12 to 15 coaches that are doing anywhere between 20 to 25 coaching sessions per week in total.
[01:30] And then there's me and then I bring all the people in because I'm [ __ ] gorgeous, right?
[01:36] That is, I think, how people are going to get the most amount of value from this.
[01:43] Like, how am I charging 50 to 150 bucks a month for what other people are charging thousands of dollars a month for?
[01:48] And it's because like I'm just giving away as much value as humanly possible.
[01:52] There is nothing in this course that I have left out.
[01:54] I racked my brain and I reshot an entire course.
[01:57] I've had a course, low ticket course for a while.
[02:00] There's about 700 800 people in it.
[02:00] And transitioning this over to
[02:01] And transitioning this over to school, I decided to reshoot the entire thing from where to go because I've been coaching people for so long now.
[02:07] And I've been asked so many questions that I was like, you know what?
[02:10] I'm just going to like give people a resource where they can stop asking me questions and they can just go and get all of the information in its most updated form in one spot.
[02:20] And then I've actually got a way of tracking and monitoring the whole way through.
[02:23] And this is why I'm super excited to be launching this school group.
[02:24] Okay, so if you're someone who is sick of paying too much money for sales training, if you're sick of being sales trained by people who are like 14 years old, you want to actually get like the kind of real juice and the real source and you don't want to be paying a fortune for it, then come on in, give it a try.
[02:36] Okay, so we have three memberships.
[02:38] One is like the standard, so it's 50 bucks a month and then you go in there, get access to all the material, and you can also watch the recordings of the training.
[02:46] Okay, the second is 150.
[02:48] That's the premier and that's going to give you access to all of the coaching sessions except the ones with me.
[02:51] So all of them like 20 something a week and they're from people from all different industries all over the world.
[02:55] So there's tons of sessions available for everybody.
[02:57] And then number three is the VIP which is 200 a month and that's got me in it as well.
[03:01] So I do
[03:03] and that's got me in it as well.
[03:03] So I do two to three sessions per week.
[03:05] Now, in two to three sessions per week.
[03:05] Now, in order to kick off, basically anyone who stands up for the premiere or above, I'm going to be running a six-week course from February 14th onwards, and it's going to be three times a week.
[03:11] And I'm going to be going over like a full week of tonality, a full week of objection handling, a full week of scripting, a full week of like referrals and outbound stuff like that.
[03:24] And we're going to be going over a full course within the program each week.
[03:27] and we're going to be breaking it down and sort of delivering massive value over the course of that time because I want to take away all the barriers for you guys to want to come in.
[03:35] If you want to do that, there's a 7-day free trial down below.
[03:37] Hey, even if you go through there, absorb a ton of the content, download it for free or screen record it and get the [ __ ] out and never pay me any money.
[03:42] I really don't care.
[03:44] I hope you get light of it.
[03:45] Troy.