# Hailey Bieber’s Collab with Justin & Selling Rhode for $1 Billion

https://www.youtube.com/watch?v=eHW7nZTuQwU

[00:00] For me, I always said that I would never sell the company unless it was a billion dollars.
[00:10] Um, I was very determined that I wouldn't do it for anything under that.
[00:13] But I think 900 million is good, but a billion is like that's a flex.
[00:16] I was just like, it's going to be this or I'm not doing it.
[00:28] So, road is obviously a huge part of your life, but you do a lot of other stuff.
[00:32] Your mother, um, your model, you have other fashion projects.
[00:36] What's like when you're in LA?
[00:38] Walk me through your average workday.
[00:40] When do you get up?
[00:43] When do you go to the office?
[00:44] Like, how are you sort of balancing all these different parts of your life?
[00:47] It really depends on a day-to-day basis.
[00:49] Uh a typical day at home for me.
[00:54] Get up with my son, hit a workout as much as I can.
[00:57] I have become a lot more of a homebody
[01:01] I have become a lot more of a homebody than I used to be.
[01:02] And I think when you have a child, that happens.
[01:07] At least it did for me.
[01:09] I don't want to generalize it like that happens for everybody, but it definitely made me have so much less FOMO.
[01:15] And I also think getting older does that to you cuz I have a lot of friends who who don't even have kids that feel the same way.
[01:20] I just don't feel like I'm really missing out on much anymore.
[01:25] The other night I was at dinner with a with my best friend and we were supposed to go somewhere after the dinner and it got cancelled and we both were like, "Yes."
[01:34] Like so not mad to be going home and turning on a show and just being cozy in bed.
[01:39] And I just I'm so happy with that now because I used to be a person where I was like I want to go out to dinner every night and you know I don't want to like skip plans and now I'm just a lot more fulfilled with being cozy and being in my space and recharging and energizing in that way.
[01:59] And then also I just love to spend time with my son too.
[01:59] So, and he's
[02:02] time with my son too.
[02:04] So, and he's growing so fast and it's gone by so fast growing so fast and it's gone by so fast and you just it starts to become more.
[02:06] and you just it starts to become more and more real how much you want to soak.
[02:07] and more real how much you want to soak up that time.
[02:09] up that time.
[02:12] You and Justin are obviously like very famous and have been under a lot of scrutiny for a long time in the public eye.
[02:14] famous and have been under a lot of scrutiny for a long time in the public eye.
[02:16] scrutiny for a long time in the public eye.
[02:19] Um, and now that you have a a son, how do you balance as a family like the sort of um public thing and the private thing?
[02:22] how do you balance as a family like the sort of um public thing and the private thing?
[02:25] sort of um public thing and the private thing?
[02:26] thing? Like how do you sort of think about that?
[02:28] about that? I think we're just taking it a day at a time.
[02:31] a day at a time.
[02:32] I think we both feel very protective of our son and I don't think that's ever going to change, but our life is our life and it is really public.
[02:34] our son and I don't think that's ever going to change, but our life is our life and it is really public.
[02:37] going to change, but our life is our life and it is really public.
[02:40] So, I think we're just going to cross every bridge that we need to when we get there.
[02:42] think we're just going to cross every bridge that we need to when we get there.
[02:44] bridge that we need to when we get there.
[02:46] I feel really comfortable about the way we are sharing things and not sharing things.
[02:49] the way we are sharing things and not sharing things.
[02:50] sharing things.
[02:52] Yeah. Is he going to get a smartphone, Instagram?
[02:54] Instagram? How do you feel about the screen time stuff?
[02:56] How do you feel about the screen time stuff? These are the big parenting questions.
[02:57] screen time stuff? These are the big parenting questions. I know.
[03:00] I know. I'm not super big on screen time at all. And honestly, I've, you know, he he's seen
[03:02] Honestly, I've, you know, he he's seen little movies and things here and there.
[03:04] Little movies and things here and there.
[03:05] He's not super interested in it, which makes me happy.
[03:08] He would way prefer to play outside and play with his toys and hang out.
[03:11] So, as long as I can keep that going, I definitely am am going to.
[03:15] Yeah, that's great.
[03:17] Um, what's the what's like the one thing that about motherhood that you wish someone had told you before becoming a mother?
[03:24] I don't think there's anything someone can tell you about it that will ever ever ever prepare you until you do it yourself.
[03:31] And I think once you do it, you have so much more understanding of like I feel much more prepared to do it again.
[03:41] As opposed to how not prepared I felt doing it for the first time.
[03:46] And I think for me personally, it's cuz there's so much unknown to it.
[03:48] Um, but you know, so much happens and so much changes and you evolve in a totally different way that you would never be able to prepare for until you do it.
[03:59] Where are you at spiritually these days?
[04:03] Where are you at spiritually these days?
[04:06] How's your spiritual practice?
[04:06] Has that evolved at all as now that you're a mother?
[04:09] I'm somebody who's always been a quite spiritual person.
[04:14] I think your depth of spirituality becomes deeper when you bring life into the world.
[04:17] For sure.
[04:19] It is a very spiritual experience and yeah, I don't think that's ever going to change for me.
[04:26] Spirituality is something for me that I would always love to evolve the depth of it.
[04:29] But yeah, I don't think that's something that will ever not be so important in my life and close to my life.
[04:34] Let's go back to your daily routine.
[04:36] That was kind of my fault.
[04:37] I went really off.
[04:39] Yeah, we off on a tangent.
[04:41] We went we went off the beaten path, but once you have your nice morning at home, do you is there a road office that you go to?
[04:48] Yeah, we have um our road headquarters here in LA.
[04:50] We have an office on Wilshire.
[04:52] And I think since the pandemic things it it's become a lot easier to not have to go do things in person.
[04:56] Lots of Zooms.
[04:59] Still a big fan of Zooming.
[05:01] Um but the office is really close to me.
[05:01] So I end
[05:04] office is really close to me.
[05:07] So I end up in there at least a couple times a month, I would say, depending on how my personal schedule is.
[05:11] I do really like to go into the office because I like to see everybody and I like to see the team and it's a lot easier for me to be in person to touch see and feel everything and touch samples and look at packaging and I just feel like we get a lot more done when we have these big inerson meetings.
[05:29] Um, so I would say a few times a month I'm in there maybe.
[05:33] In May you sold Road to the beauty company E.L.F. for a billion dollars.
[05:37] Yeah.
[05:39] Where were you when you first heard that number and and what was your reaction?
[05:45] For me, I always said that I would never sell the company unless it was a billion dollars.
[05:51] Um I was very determined that I wouldn't do it for anything under that.
[05:56] But I think 900 million is good, but a billion is like that's a flex.
[05:59] I was just like it's going to be this or I'm not doing it.
[06:01] That was my like goal.
[06:05] I'm not doing it.
[06:05] That was my like goal.
[06:08] Um, but also it was not always entirely my goal to sell the company.
[06:12] I thought if the right opportunity came along and the right home for it came along, then I would definitely consider it.
[06:18] And I think with ELF, everything really just all of the boxes that I would want to check to find a home for it, they checked them and then some.
[06:29] But of course, like when you hear that it's it's a real thing and the number is real and that's a real situation being put in front of you.
[06:37] It's definitely like, whoa.
[06:37] Okay.
[06:40] It's it's it's very cool.
[06:41] Yeah, it was a moment.
[06:42] Yeah.
[06:44] When you were thinking about selling, I mean, you founded only 3 years ago.
[06:49] Did ELF come first or did the decision to explore the sale come first?
[06:54] It was kind of like they both happened at once.
[06:58] There was conversation about potential interest.
[07:01] And at the time I just felt open to hearing what was possible and what was out there.
[07:03] So
[07:05] possible and what was out there.
[07:07] So yeah, it kind of was all just like so many things had to be sinking up at once for that to all make sense and be possible at the time.
[07:13] And then also in myself too like there was fear about is it too soon?
[07:19] Is it not the right time?
[07:22] Is it the right time?
[07:25] But after having met with Elf the few the first few times as the conversations were progressing, I felt more and more sure and more and more comfortable knowing that if ever there was a permanent home for it that that they would be the ones.
[07:35] You make it sound so casual and like a like another like selling your brand for a billion dollars is just sort of another another day in the life.
[07:43] It's definitely a really gigantic milestone and I I'm super proud and I'm super happy and grateful.
[07:50] I just Yeah.
[07:53] Yeah, I guess it's like I mean I don't know like it's it's definitely it is a big deal and I am really happy.
[07:59] Yeah. So there's still some pinch me moments for sure.
[08:02] Oh, it was a huge pinch me moment. I'm definitely not trying to downplay that.
[08:04] Um it was a massive massive situation. I
[08:08] Um it was a massive massive situation.
[08:10] I just think so much value goes on like just think so much value goes on like the actual price tag when it's like the actual price tag when it's like there's so many other factors and things that go into it that that go into it that make the deal what it is, you know?
[08:18] Right. Okay. Okay, I'm going to throw out another number, which is so I think two weeks ago um Road launched at Sephora.
[08:25] Yeah. And um it's been Sephora's biggest beauty launch ever.
[08:28] Yeah. Um, and I read in WWD that um, you know, the numbers sort of net out to Sephora is selling something like three road products per second, which means that as we've been sitting here, my back of you know, napkin math is correct.
[08:49] Sephora sold like 2,000 maybe 2500 road products already.
[08:51] Did you expect it to go that well?
[08:55] I think for me everything with road is like I have my hopes for it and then I feel like it always exceeds my hopes and expectations.
[09:04] Everything that has happened with this brand has far eclipsed anything I could have ever
[09:08] eclipsed anything I could have ever dreamed of and hoped for for what has been built.
[09:11] I think with Sephora I personally wasn't expecting that to be the result.
[09:18] I obviously I really wanted to push it and have it be the best launch that we could have it be.
[09:25] Of course, I really wanted it to be the biggest launch in Sephora's history.
[09:29] I was hopeful that we would do that and that we could do that.
[09:30] But I think I thought because it was going to be on shelves and in store, maybe it would take away a little bit of the desire to get it so quickly because it would be in stock and it would be in stores.
[09:41] So, I definitely was still surprised to see it go the way that it did.
[09:42] and and hand again.
[09:51] Hello.
[09:53] Hello.
[09:54] Hello.
[09:55] Sorry to be all up in your space.
[09:59] Um I think I was still Yeah. a little bit surprised to see that response to it.
[10:03] And again, it just gives me even more gratitude for our customer and our
[10:12] more gratitude for our customer and our fan base at Road.
[10:15] And I just like we're nothing without the consumer and the customers.
[10:19] like we are absolutely zero without them and without the dedication and and just you know like the want and the demand for the brand.
[10:26] So yeah know the last 10 years in the beauty industry there have been lots of celebrity founded brands there have been lots of independent brands there have been lots of sort of outside disruptive brands and you know road has gotten to this level so quickly why.
[10:39] yeah I don't know if I can exactly say why my hope for why I think it might be different and why I actually do feel like it is different in comparison to um other brands.
[10:50] I think that we come with a different point of view when it comes to beauty of our assortment is like super curated, super edited.
[10:59] I like to make these kind of staple products where it's like one of everything good is is our motto that we go by.
[11:04] And when I say that, I mean one really good moisturizer, one really good, you know, blush, one really good all these
[11:12] blush, one really good all these products that when I travel and when I'm going out for the day, things that I want to throw in my bag and I want to make the best formula of that thing so that I don't feel the need to go buy it from somewhere else.
[11:24] That was the whole ethos of launching the brand and also having really good branding and really good aesthetic.
[11:31] And I feel like for me when I'm building road, it's a whole universe and a whole world that I'm building.
[11:39] And when I open up that world, my hope for why people have really gravitated towards it is that they feel like they're a part of something that is like bigger than skincare.
[11:47] It's not just a beauty brand.
[11:48] It's a whole like lifestyle.
[11:50] And that was something I feel like I really saw with the phone cases and you know it really integrated into people's day-to-day lives and that's how beauty and skincare is for me.
[11:59] It's like a dayto-day lifestyle thing for me.
[12:04] Was the phone case your idea?
[12:04] It was my idea.
[12:06] We were sitting in a meeting um and I think we all kind of together collectively were like oh we had this aha moment.
[12:12] We were sitting in
[12:14] had this aha moment.
[12:16] We were sitting in a meeting and I had one of those sticky cases on the back of my phone, the the suction thing.
[12:20] We were sitting in a meeting and I kept sticking the um the lip onto the the suction and we were all sitting there and I'm like holding it up like this and I'm looking around the room at everyone in the meeting and I'm like that was the Eureka moment.
[12:33] We were kind of like oh I'm like can someone quickly Google if this exists?
[12:36] Is there like a holder that exists?
[12:39] Thinking 100% on Amazon there has to be something and it didn't exist.
[12:43] So I was like, let's let's try to do it as quickly as we can.
[12:47] And that's how the phone case was born.
[12:49] Yeah.
[12:50] Amazing.
[12:50] Yeah.
[12:53] So Harris Dickinson was the first male face of road.
[12:55] He looked dewy and awesome in the campaign.
[12:58] Um what is your ambition in men's grooming, men's beauty space?
[13:02] Are you planning on expanding road into that?
[13:08] Honestly, I really feel like skincare is genderless.
[13:09] like it doesn't need to be geared towards specifically men or specifically women.
[13:12] Now, I do understand
[13:14] specifically women.
[13:16] Now, I do understand that with men that there's certain grooming things that are needed, beards and all that kind of thing, but for me, my my whole thing with road was that I really wanted it to be a skincare brand that was super elevated and chic in the coloring and the packaging.
[13:32] So, that this is like what I kept saying, if your boyfriend went into your bathroom and like wanted to use something they wouldn't feel like, oh, this is really like girly and everything is pink or like it just felt like it could be for anybody and anyone could use it.
[13:47] My husband uses road and has since the beginning and loves it.
[13:51] And I have a lot of male friends that are obsessed with it and use it.
[13:55] And I've put a lot of guys who never really were into skincare onto the road stuff, tons of Justin's friends, and they come back to me and they're like, "I ran out of my cleanser.
[14:03] Like, I need more."
[14:05] And that to me makes me so happy because I think that skincare is for everybody and everybody should have access to a great skincare routine.
[14:13] And it doesn't take much to have a great skincare routine.
[14:13] And that
[14:15] have a great skincare routine.
[14:17] And that was another big ethos for me with road was another big ethos for me with road is that you could have three things.
[14:19] is that you could have three things.
[14:20] Even if you're just washing your face and putting on moisturizer at night,
[14:22] that's doing a lot more than doing nothing.
[14:24] Mhm. Yeah. Men men need some help.
[14:26] So that's good.
[14:26] Men do need some help.
[14:28] But, you know, I do think it it would be easy for a guy to grab his glazing milk out of his girlfriend's bathroom and do a little something, you know.
[14:31] to grab his glazing milk out of his girlfriend's bathroom and do a little something, you know.
[14:33] something, you know.
[14:34] Well, I'll have to get some samples later.
[14:35] [laughter]
[14:36] I got you. I got you.
[14:37] So, switching gears a little bit.
[14:39] You have 55 million followers, which is like more than the number of people who live in Canada and many other countries.
[14:42] more than the number of people who live in Canada and many other countries.
[14:44] Um, so it's hard to like generalize anything about that many people, but I'm curious how you sort of think about your your fans and your followers and um and and what you think that you know what you think they care about and and sort of what you think they they want from you.
[14:47] Um, so it's hard to like generalize anything about that many people, but I'm curious how you sort of think about your your fans and your followers and um and and what you think that you know what you think they care about and and sort of what you think they they want from you.
[14:49] about that many people, but I'm curious how you sort of think about your your fans and your followers and um and and what you think that you know what you think they care about and and sort of what you think they they want from you.
[14:51] how you sort of think about your your fans and your followers and um and and what you think that you know what you think they care about and and sort of what you think they they want from you.
[14:53] fans and your followers and um and and what you think that you know what you think they care about and and sort of what you think they they want from you.
[14:56] what you think that you know what you think they care about and and sort of what you think they they want from you.
[14:58] what you think they care about and and sort of what you think they they want from you.
[14:59] what you think they they want from you.
[15:02] To be honest, I just like to post what feels good for me.
[15:05] Um, I share what I'm comfortable with.
[15:08] I share what I think is interesting, what I think is cool, what I think looks good.
[15:11] I share what I think is interesting, what I think is cool, what I think looks good.
[15:13] what I think is cool, what I think looks good.
[15:14] And, you know, I pay attention.
[15:18] Good.
[15:18] And, you know, I pay attention.
[15:19] I see see the way people are posting.
[15:21] You know, I the way people are posting.
[15:21] You know, I feel like things continuously change on Instagram.
[15:25] Like, even the way people post photo dumps and now we're posting with music on our posts.
[15:29] You know, that was something that posting with music to your Instagram didn't exist.
[15:35] So, I think it's always evolving.
[15:37] Um, and it's also a way that I like to interact to a certain degree.
[15:45] Um, I interact on there with all my friends.
[15:46] You know, we DM each other stuff back and forth.
[15:48] So, it's definitely a beautiful tool.
[15:51] Um, I think it can be a challenging tool, but it's also I look at Instagram as like this really cool photo diary as well.
[16:01] And I can scroll back so far and see myself in 2016 and look back on, you know, this girl that I've started as and where I am today.
[16:08] And >> so you don't archive.
[16:11] >> I don't really archive. No.
[16:11] >> Good for you.
[16:14] >> A little bit here and there if I feel like things are getting a little messy.
[16:17] >> Do you feel like you sort of naturally inhabit the role of boss at road?
[16:21] inhabit the role of boss at road?
[16:24] I feel like I feel like I feel like the road of boss in my title I feel very the road of boss in my title I feel very clear on as the chief creative officer clear on as the chief creative officer and on the creative side and thinking about the ideas and concepts for shoots and all of those things.
[16:41] I feel really um I feel very bossy in that um seat, but also I feel everybody who's on the team is also bossy in their seats and in their roles.
[16:54] And nothing that I ever come up with or think about gets done or gets executed if I didn't have all of those executors being so good at what they do.
[17:00] So I feel like we're all bossy together and it's a lot of shared work and responsibility,
[17:07] right?
[17:09] This is a boardroom of bosses, I think.
[17:11] So, there's bad at Road.
[17:12] Um, do you have a dream male face of Road?
[17:16] Someone who is like bucket list would love to cast.
[17:18] I mean, I was really thrilled when
[17:23] I mean, I was really thrilled when Harris did our campaign.
[17:26] I think someone on the older side would be really interesting.
[17:29] Like an older male and I think that could be interesting.
[17:30] Cool.
[17:31] There's nobody off the top of my head, but you know, maybe like an older actor would be interesting for to me.
[17:37] Yeah.
[17:38] Yeah.
[17:39] Like I could picture like William Defoe having which would be sick.
[17:42] You know, really glossy skin.
[17:43] We love.
[17:44] Yeah.
[17:46] Um Okay.
[17:48] So, you've had a long day at the office being a boss with the bosses.
[17:51] What do you like to do after to unwind?
[17:53] Do you go home?
[17:55] Do you You know, I definitely like to go home after a packed day.
[17:58] I always want to be with my family.
[18:01] I always want to see my son.
[18:04] Maybe a dinner.
[18:06] Maybe a little martini with the girls.
[18:08] It really depends on my energy, you know.
[18:11] I think I'm at the time in my life and I'm at the age where I really like to understand when I don't have anything else to give and I don't want to waste my time trying to make plans when I don't have anything to give.
[18:21] You know,
[18:23] Give. You know, it's very responsible of you.
[18:25] It's very responsible of you.
[18:25] I do my best.
[18:26] I do my best.
[18:26] You you actually posted something on Instagram yesterday about um how you're an introvert, which is a term I've never heard of.
[18:32] An introvert, which is a term I've never heard of.
[18:32] I never heard that before.
[18:32] I posted that because I had never seen it before, but it made a lot of sense for how I feel.
[18:35] It made a lot of sense for how I feel.
[18:36] I'm very extroverted, but I also really need time by myself to reset.
[18:40] I'm very extroverted, but I also really need time by myself to reset.
[18:42] Need time by myself to reset.
[18:43] Reset.
[18:43] Yeah. Wait, so walk walk us through the introvert concept.
[18:44] Yeah. Wait, so walk walk us through the introvert concept.
[18:47] It's someone who's extroverted, but introverted.
[18:48] Extroverted, but introverted.
[18:50] Introverted. I think that's what it was saying.
[18:50] It's like you're you're both it's someone who's really extroverted but needs introverted time.
[18:51] It's like you're you're both it's someone who's really extroverted but needs introverted time.
[18:53] It's someone who's really extroverted but needs introverted time.
[18:55] But needs introverted time.
[18:55] Mhm.
[18:56] To.
[18:56] So you go to the recharge.
[18:57] So you go to the recharge.
[18:58] Recharge.
[18:58] You go to the function. You social.
[19:00] You go to the function. You social.
[19:01] I go to the [clears throat] function. Social butterfly. Talk talk talk talk.
[19:04] Social butterfly. Talk talk talk talk.
[19:04] Don't and then in bed the next day like don't leave my house.
[19:07] Don't and then in bed the next day like don't leave my house.
[19:09] Very chill. I'll give you a good example.
[19:09] Very chill. I'll give you a good example.
[19:12] We were just in New York. Sephora launch New York Stock Exchange.
[19:15] New York. Sephora launch New York Stock Exchange.
[19:17] Very, very busy. Back to back to back.
[19:17] Back to back.
[19:18] Ringing the bell.
[19:18] Ringing the bell. Super cool experience.
[19:21] Ringing the bell. Super cool experience.
[19:21] Came back to LA. Didn't want to leave my
[19:23] Came back to LA.
[19:23] Didn't want to leave my house for a week.
[19:26] Just recharge my sanctuary.
[19:28] Catching up on sleep.
[19:31] That feels very otvert to me.
[19:33] Is that Did I say that right?
[19:35] Otrovert.
[19:35] I found out about it from your Instagram.
[19:37] So, [laughter] okay.
[19:38] So, I don't know if I'm even saying that right, but very both.
[19:43] Yeah. Well, you figured it out.
[19:45] It's great. Now, you know,
[19:46] I like having a title for those feelings.
[19:47] So, exactly.
[19:49] So, another creative project you've been working on, um, another thing I saw from your Instagram is
[19:53] you've been, uh, designing a leather jacket for Justin's brand, Skylark.
[19:59] Yeah. Um, tell me about that process and and what you're working on there.
[20:07] So, yeah, I am doing uh designing this jacket with them and I feel like that's a super fun collaborative process to do with his brand.
[20:16] Skyllock I think is incredible and amazing and everything they're doing and building there is so super super cool and I'm just
[20:26] super super cool and I'm just happy that they want me to be a part of
[20:28] happy that they want me to be a part of it and you know that they
[20:32] it and you know that they have asked me to come in and and make
[20:35] have asked me to come in and and make something with them and it's obviously
[20:37] something with them and it's obviously really fun when you get to be able to do
[20:39] really fun when you get to be able to do anything with the person that you love
[20:42] anything with the person that you love and the team there is really amazing and
[20:44] and the team there is really amazing and I feel really inspired by them and I
[20:46] I feel really inspired by them and I think the clothes are sick. I think the
[20:47] think the clothes are sick. I think the shoes are sick. I think the point of
[20:49] shoes are sick. I think the point of view is sick. I don't like doing
[20:51] view is sick. I don't like doing anything I'm not inspired by and I feel
[20:53] anything I'm not inspired by and I feel super super inspired by everything that
[20:55] super super inspired by everything that they're doing.
[20:56] they're doing. >> Yeah. Why why a leather jacket? I know
[20:58] >> Yeah. Why why a leather jacket? I know that you're a fan, but was that you
[21:00] that you're a fan, but was that you always wanted to make?
[21:01] always wanted to make? >> I just am obsessed with leather jackets
[21:03] >> I just am obsessed with leather jackets and I thought it would be fun to just
[21:06] and I thought it would be fun to just make one from scratch that I felt felt
[21:09] make one from scratch that I felt felt really good about and that would be my
[21:11] really good about and that would be my perfect version of a leather jacket. I
[21:14] perfect version of a leather jacket. I don't want to like say too much about
[21:16] don't want to like say too much about the actual jacket cuz I feel like it'll
[21:19] the actual jacket cuz I feel like it'll I'll be speaking too soon and I'll like
[21:20] I'll be speaking too soon and I'll like ruin the concept behind it. But I will
[21:23] ruin the concept behind it. But I will when it's coming out I will explain
[21:24] when it's coming out I will explain further a little bit the concept behind
[21:26] further a little bit the concept behind it. But yeah, there's a couple things
[21:28] it. But yeah, there's a couple things that I'm doing with them that are
[21:30] that I'm doing with them that are coming. And then obviously, you know,
[21:31] coming. And then obviously, you know, he's doing the joint holder case, which
[21:34] he's doing the joint holder case, which I think is really sick and really
[21:35] I think is really sick and really cool.
[21:36] cool. >> So, did you approve it?
[21:37] >> So, did you approve it? >> I did approve the joint case. I did.
[21:38] >> I did approve the joint case. I did. Yes. And it's just been a fun process to
[21:41] Yes. And it's just been a fun process to see him in his bag with the Skyllark
[21:43] see him in his bag with the Skyllark stuff and what he's doing, what he's
[21:45] stuff and what he's doing, what he's building, and being able to both have
[21:47] building, and being able to both have things that we're really excited about
[21:49] things that we're really excited about and passionate about alongside each
[21:51] and passionate about alongside each other and supporting each other. And
[21:52] other and supporting each other. And it's just could not ask for more, you
[21:55] it's just could not ask for more, you know. Did you have to think about the
[21:56] know. Did you have to think about the approval for the
[21:58] approval for the >> No.
[21:58] >> No. >> Or were you like not
[22:01] >> Or were you like not >> No.
[22:02] >> No. >> Yeah. Um Okay. Well, that's great. Uh
[22:04] >> Yeah. Um Okay. Well, that's great. Uh >> but it was a fun little gimmick.
[22:06] >> but it was a fun little gimmick. >> Yeah. I liked the sort of back and forth
[22:07] >> Yeah. I liked the sort of back and forth on Instagram about that. Okay. So,
[22:08] on Instagram about that. Okay. So, that's breaking news. Is the leather
[22:10] that's breaking news. Is the leather jacket that you're designing. Is that a
[22:12] jacket that you're designing. Is that a sign of ambitions in the clothing space
[22:15] sign of ambitions in the clothing space that you might have? I know that before
[22:16] that you might have? I know that before you founded Road, you you'd always
[22:19] you founded Road, you you'd always imagined doing a clothing brand before
[22:22] imagined doing a clothing brand before um you know, first and then obviously
[22:24] um you know, first and then obviously the beauty beauty happened first, but um
[22:27] the beauty beauty happened first, but um is there
[22:28] is there >> I don't know, are the are the gears
[22:29] >> I don't know, are the are the gears turning?
[22:30] turning? >> I think I feel more comfortable dabbling
[22:32] >> I think I feel more comfortable dabbling in one-off situations and of course
[22:36] in one-off situations and of course having fun with Skylark and being able
[22:38] having fun with Skylark and being able to do that is is a version of that and
[22:41] to do that is is a version of that and is an example of that. Um, I don't know
[22:44] is an example of that. Um, I don't know if I think I would do a clothing brand
[22:47] if I think I would do a clothing brand from scratch and start from zero. I also
[22:50] from scratch and start from zero. I also am somebody like I don't want to over
[22:52] am somebody like I don't want to over consume this consumer. I don't believe
[22:54] consume this consumer. I don't believe in overconumption, but I do think
[22:56] in overconumption, but I do think getting to do collabs and one-off
[22:59] getting to do collabs and one-off collabs and
[23:01] collabs and especially with a brand that's so close
[23:02] especially with a brand that's so close to me like that is something I
[23:05] to me like that is something I definitely want to do more of. I mean,
[23:07] definitely want to do more of. I mean, you started Road from Scratch, so
[23:08] you started Road from Scratch, so >> I did. And I and I felt like that was
[23:10] >> I did. And I and I felt like that was because I had a really different POV
[23:13] because I had a really different POV >> for the skincare and beauty space. And I
[23:17] >> for the skincare and beauty space. And I think as I expand my world of business
[23:21] think as I expand my world of business and brands,
[23:24] and brands, I
[23:25] I am most interested in in expanding it in
[23:28] am most interested in in expanding it in a way where I have a very specific and
[23:31] a way where I have a very specific and different point of view. And I think
[23:32] different point of view. And I think having a very specific and different
[23:33] having a very specific and different point of view in clothing is very hard
[23:35] point of view in clothing is very hard to do. When I do something, I want to
[23:38] to do. When I do something, I want to know that 150,000% of me is behind it
[23:41] know that 150,000% of me is behind it and knows that that is the thing that I
[23:44] and knows that that is the thing that I want to do and put everything into it.
[23:46] want to do and put everything into it. Mhm.
[23:46] Mhm. >> I do think the beauty and wellness space
[23:49] >> I do think the beauty and wellness space is somewhere that I continuously feel
[23:53] is somewhere that I continuously feel passionate about,
[23:55] passionate about, but you know, I'm still so focused on
[23:57] but you know, I'm still so focused on road and my all my attention is is there
[24:01] road and my all my attention is is there other than these other projects that I
[24:04] other than these other projects that I can give myself to and can make space
[24:06] can give myself to and can make space for?
[24:07] for? >> Yeah. Yeah. How I mean, how else are you
[24:09] >> Yeah. Yeah. How I mean, how else are you expanding your your business interests
[24:11] expanding your your business interests and um other projects like you
[24:13] and um other projects like you mentioned? I mean, I do little things
[24:15] mentioned? I mean, I do little things here and there in the investment space
[24:17] here and there in the investment space and like I said, the one-off, you know,
[24:19] and like I said, the one-off, you know, collaboration space. Um, that's
[24:21] collaboration space. Um, that's something that I definitely think I'll
[24:22] something that I definitely think I'll continue to do when I feel really
[24:24] continue to do when I feel really passionate about something or someone
[24:26] passionate about something or someone comes to me, hey, would you like to
[24:28] comes to me, hey, would you like to collab with this or do you want to do a
[24:29] collab with this or do you want to do a campaign for this? Unless I'm sure that
[24:32] campaign for this? Unless I'm sure that I feel passionate about it and I think I
[24:33] I feel passionate about it and I think I can lend a different lens, then I'll do
[24:38] can lend a different lens, then I'll do it. But if I feel like I can't bring
[24:41] it. But if I feel like I can't bring anything different to the table for that
[24:43] anything different to the table for that brand or for that person, then I then I
[24:45] brand or for that person, then I then I won't.
[24:45] won't. >> Right. So, it's really sort of a
[24:46] >> Right. So, it's really sort of a creative
[24:47] creative >> Yeah.
[24:47] >> Yeah. >> dialogue. How do I, you know, like why
[24:50] >> dialogue. How do I, you know, like why me? Why should I actually do this?
[24:52] me? Why should I actually do this? >> 100%. And also, I'm in a place now, too,
[24:55] >> 100%. And also, I'm in a place now, too, where if I'm going to do something with
[24:57] where if I'm going to do something with a brand,
[24:59] a brand, I really like to give my creative input
[25:01] I really like to give my creative input and give my taste and my point of view
[25:04] and give my taste and my point of view to it. And I've been really lucky that
[25:06] to it. And I've been really lucky that everybody I've done campaigns with and
[25:08] everybody I've done campaigns with and it's been a super collaborative process.
[25:11] it's been a super collaborative process. >> Speaking of campaigns, um it really
[25:13] >> Speaking of campaigns, um it really feels like, you know, I got here from
[25:15] feels like, you know, I got here from from New York yesterday and I felt like
[25:17] from New York yesterday and I felt like I was arriving in Haley Bieber's LA
[25:20] I was arriving in Haley Bieber's LA because there are no fewer than there
[25:22] because there are no fewer than there are no fewer than four billboards with
[25:24] are no fewer than four billboards with you on them between like Mel's Drive-In
[25:27] you on them between like Mel's Drive-In and the Chateau Mormont. Does that feel
[25:29] and the Chateau Mormont. Does that feel significant to you? Oh, does that or you
[25:31] significant to you? Oh, does that or you know like does that kind of thing never
[25:33] know like does that kind of thing never get off?
[25:33] get off? >> It's still very pinch me. I was walking
[25:35] >> It's still very pinch me. I was walking into Sushi Park last night and it was it
[25:38] into Sushi Park last night and it was it was so ridiculous. It was like there was
[25:40] was so ridiculous. It was like there was the Sephora one here and the Decan one
[25:42] the Sephora one here and the Decan one and then the Chase one was right behind
[25:43] and then the Chase one was right behind it and I was like what is going on right
[25:45] it and I was like what is going on right now? It was such It still is very wow
[25:49] now? It was such It still is very wow that's so cool and like a proud moment
[25:53] that's so cool and like a proud moment for me. I don't think it does ever get
[25:54] for me. I don't think it does ever get old to be honest.