# Free Training: Watch Me Create A Winning Loom Video

https://www.youtube.com/watch?v=yI_HIp8cvxQ

[00:02] Damn, it's a party.
[00:04] Like, I see so many cool familiar faces in here.
[00:06] Like, that already makes this means this is going to be awesome.
[00:09] Um, couple of just uh ground rules in this.
[00:12] Obviously, like I'm going to show you guys uh like a lot of people have asked me about Loom videos, and I'm just you guys know, I'm not like intentionally secretive about it.
[00:19] like I'm I'm pretty abundance minded, but part of the reason I don't show my specific Loom videos is because I've had dumb asses who like literally steal them word for word and then go and try and send it to my exact clients and I'm like, are you [ __ ] kidding me?
[00:33] So, I think it's easier if I just show you guys like we can build one on the spot.
[00:39] I think that's more useful anyway because I don't think you guys really care about watching me sell as much as you want to sell your own [ __ ]
[00:46] So, I'll walk you through that.
[00:49] Um, but this is not like, you know, classroom where you got to sit down and shut up.
[00:52] So, if you guys got questions along the way, you can ask whatever you got going on and uh all that.
[00:58] Um, I am I do have a little 10-minute spiel I'm going to show you
[01:02] 10-minute spiel I'm going to show you guys first.
[01:03] Mostly just about what not to do because a lot of people send me their videos and they're like, "What am I doing wrong?"
[01:09] And there's probably like two, three things that I see again and again and again that not only make it difficult to sell through video, but just make it difficult to sell in general.
[01:15] And so even if you want to do sales calls, um, which is fine, like if you if you want to like I actually think that's the best way to transition to video selling is not to do it in a single leap and bound, but is just to send your clients like a video in advance of when you would normally do a call and then what you'll find is those sales calls go from like 60 minutes to five and because they already know the price and the details and all those kind of things.
[01:44] And so, uh, I think that's the best training wheels to sort of transition.
[01:47] And then what you guys will find is, you know, once you get used to answering what what sort of questions they ask in that like little 5 minutes, uh, it's only a little tiny step from there to go um, you know, into doing it completely phoneless.
[02:01] So, if you got something that's working, I would I
[02:02] something that's working, I would I would encourage you would encourage you um, not to break.
[02:07] Damn, I didn't know I was like, says I'm at my limit.
[02:13] We can only do 100 people, I guess.
[02:15] Let's buy some extra space right now.
[02:17] See if I can do this. Give me one sec, guys.
[02:21] Here. We broke the internet here.
[02:28] Come on, Loom.
[02:30] Or come on, Zoom.
[02:35] There we go. Yeah, I can't let anybody in right now.
[02:39] So, I'll just give me one second to get some extra space on Zoom.
[02:50] By the way, you guys see me taking out some credit cards.
[02:56] I saw a funny scam the other day on the internet where um chicks were saying to a guy, "Show me how big your thing is.
[03:01] take a picture of
[03:03] how big your thing is. take a picture of your your Wangarang next to your credit card so I can use it for scale.
[03:06] your your Wangarang next to your credit card so I can use it for scale.
[03:08] And of course, some dumbass horny guy's like, "Sure, I'll do that."
[03:11] course, some dumbass horny guy's like, "Sure, I'll do that."
[03:18] All right.
[03:20] All right. Is it working? Can we get people in here?
[03:22] Is it working? Can we get people in here?
[03:25] here? There we go.
[03:28] There we go. All right.
[03:30] All right. 09.
[03:33] All right,
[03:35] All right, I gotta give Zoom 45 bucks to let all you guys in here.
[03:39] I gotta give Zoom 45 bucks to let all you guys in here. Let's see if that works.
[03:41] you guys in here. Let's see if that works.
[03:43] works. Somebody's got the username Batman.
[03:47] What? Okay.
[03:51] What? Okay. Okay, I think that worked.
[03:58] Come on, guys. Let's do it.
[04:03] I'm on jungle Wi-Fi, so it might be a
[04:05] I'm on jungle Wi-Fi, so it might be a little slow here.
[04:07] Just give me a second here.
[04:07] Nice.
[04:14] Okay.
[04:14] Come on, Zoom.
[04:14] Do something.
[04:24] All right.
[04:26] Well, let's assume that's going to work eventually.
[04:31] Let's assume that's going to work and we'll get into this.
[04:33] I don't want to leave you guys hanging here watching me try and upgrade my space.
[04:36] Like it seems kind of just frozen in time right now.
[04:38] Order filled.
[04:44] All right, cool.
[04:44] Let's get into it.
[04:47] Um, so like I said, I got about 10 minutes spiel and then I'll you guys can watch me kind of build these and and like kind of the point of this is so you guys can kind of see the process, do it yourself.
[04:55] Um, you know, you you guys can look over my shoulder as I build these.
[05:01] Honestly, um, probably the the two questions you may
[05:07] probably the the two questions you may have that I get asked the most.
[05:09] Number one is, would it work to sell blank?
[05:12] Blank usually being your thing.
[05:15] And the answer is yes.
[05:18] If you can organize a sales pitch, um, a lot of times people think there's some imaginary price barrier.
[05:20] Like somebody said to me the other day, "Well, I sell the $1,200 thing.
[05:21] Would it work for $1,200?"
[05:23] And you guys are going to see part of it is when we nail the sort of like value proposition at the end of this.
[05:24] Um, you know, it'll work to sell anything really.
[05:27] It's like a a big part of it is is not that there's some imaginary price limit.
[05:28] It's more like you have to um let me just see if this actually worked.
[05:31] I don't know if Zoom's going to let us.
[05:34] Yeah, it just seems kind of frozen in time.
[05:35] Okay.
[05:37] I don't know if that actually worked or not.
[05:39] Um, so as mentioned, I don't have anything to sell you guys today.
[05:43] Um, but I'll tell you, Loom works really, really well for selling if you guys have a clear niche.
[05:47] Um, and you know what your clients
[06:09] Um, and you know what your clients actually want, which is the biggest actually want, which is the biggest reason, by the way, most people have a reason, by the way, most people have a hard time selling their stuff.
[06:12] I'm going to show you guys some tools that'll make your life easier.
[06:16] Um, just a couple of notes.
[06:20] As I mentioned, um I've probably realistically shown this to a few hundred people who have actually like gone in the real world and done it.
[06:26] I'm hoping some of you guys will be that next because, you know, like I said, who gives a [ __ ] if I can close.
[06:32] Like I I don't think the magic of this is watching Frankie Finn do it.
[06:35] I think it's what you guys is you're really answering the what a Loom video is more than anything.
[06:39] It's the 8020 of a sales calls.
[06:43] It's the questions they're really trying to ask you.
[06:45] You know, what am I going to get?
[06:46] How long is it going to take?
[06:48] How does this work? what do I get for it?
[06:50] How much is it?
[06:52] How do I get started? And those kind of questions.
[06:55] Um, so I'm hoping that some of you guys are going to take this, run with it.
[06:56] And and so this is my like cheerleader moment, but like you can do it too.
[07:01] The people who've also closing video, they don't have some sort of like magic secret sauce that you don't.
[07:08] Um, and another question I get asked a lot
[07:10] and another question I get asked a lot just because I want to answer uh one video or the same video.
[07:14] video or the same video.
[07:17] My usual process is the first five or ten times I send it out, I um I make sure that like I personalize it.
[07:23] and so I make custom videos and then once I get used to people saying yes, it's just the same video over and over.
[07:28] it's just the same video over and over and over.
[07:29] And that's kind of the magic is you don't have to like reinvent it every time.
[07:32] Uh a lot of people ask me when do you send the video?
[07:34] There's more than one way to be right about this.
[07:36] So, like, um, I'll show you as long as you nail the most important detail, which is actually knowing what the the person on the other side of the video wants.
[07:44] You can actually break a lot of the rules.
[07:46] Send it out of sequence.
[07:47] But I'll show you like my preferred sequence.
[07:50] And then, as I mentioned, everybody asks me, "Can I sell this?
[07:51] Can I sell that? Will it work for this?
[07:53] Will it work for that?"
[07:54] Everybody thinks their niche is different.
[07:56] Oh, I sell to landscapers.
[07:58] They wouldn't buy through video.
[08:00] I uh And you're wrong, by the way.
[08:02] They buy all kinds of things without talking to people.
[08:03] just like I just bought or trying to buy some Zoom extra space without I didn't need a phone call to do that, right?
[08:07] So, um I'll show you how I
[08:12] that, right?
[08:12] So, um I'll show you how I like to do it, which is I start every sort of sales journey with what I call a hand raiser, which is getting people to say, um I'm interested before I send them a Bloom video.
[08:21] I like them to get to to buy in through information to to like the basic process.
[08:27] So, like for example, if if you help them with Google reviews, say you do it for plumbers, I would want the plumbers to realize that before they even get to my Loom video, that the best way to grow their plumbing business is to get lots and lots of Google reviews so that by the time they get to a Loom video that's going to show them how to do it and and show them how we're going to help them, that uh they're like they're basically bought into the idea.
[08:51] And I wish I could tell you in a perfect world, I never follow up with people and people just like automatically ninja hurl credit cards at me.
[08:57] But uh you know there is going to be real world followup and then obviously when you do this you're going to you're going to make sales and then I think >> sorry I'm just mute whoever that is.
[09:13] I think that there we go.
[09:17] Um, I think this is not talked about enough in our internet space is like, yeah, you got to have money, you got to pay bills, but if you really want to compound this into long-term wealth, which very few internet marketers do, you got to buy assets.
[09:26] So, I like got a picture of gold, silver, Bitcoin, you know, real estate, [ __ ] like that.
[09:33] Um, I think the goal of this is not only to build an automated sales thing, but to like multiply this, you know, for me, personal goal, I want to be able to retire my kids.
[09:43] And so, um, that's kind of the the gist of what we're doing.
[09:44] So, let me show you a couple of the the mistakes people make and then then you guys can watch over my shoulder as I build one of these.
[09:51] This is like 5 10 minutes here.
[09:53] But I think most people just automatically assume that every business wants more customers, more sales, more leads, more patience, more more.
[10:00] And I'll tell you, there's very specific reasons why that's not true.
[10:02] And one of the simplest reasons is a lot of us work with local businesses and they just simply have bigger overhead than we do.
[10:11] And so a lot of times they get certain customers, clients, patients, whatever where they literally
[10:14] patients, whatever where they literally don't make any money.
[10:16] So uh we were doing this at Sam Carlson's event and there was a um there was a chiropractor in the room named Josh and he had like transitioned to being an internet marketer and I asked him I said um I said Josh can you just confirm what I'm saying?
[10:33] And he said for him that sometimes he does these $29 adjustments for people who came from the mall and he's like after I pay my staff, my overhead, I literally make nothing.
[10:42] I hope they buy more later, but I literally make nothing.
[10:43] So when you just shout from the rooftops, I'm going to bring you more people.
[10:49] Um that's not and not only that, like it's also like a thousand other [ __ ] marketers before you have ruined it.
[10:55] So one of the biggest mistakes people make with Loom videos and in real life presentations is just assuming that more is better.
[11:00] I'm going to bring you more customers, more clients, more patients, and blah blah blah.
[11:03] If you do that in a Loom video, you're probably not going to convert very well.
[11:05] You also won't convert very well in a sales call either.
[11:10] Um, another thing people have is what I call like kind of like a surface level understanding.
[11:15] understanding.
[11:18] Um, which is they don't actually know what problems the clients are facing.
[11:20] what problems the clients are facing.
[11:21] And you guys are going to get access to a tool I built that will do all this research for you in about 10 seconds.
[11:23] a tool I built that will do all this research for you in about 10 seconds.
[11:24] I'm happy to just share that with you.
[11:27] I'm happy to just share that with you.
[11:29] But um you know this person says I solve the client's uh problem whatever is uh you know stopping them.
[11:32] you know stopping them.
[11:36] Um another person said we were on a Zoom call.
[11:37] We said what problem do you solve?
[11:39] It says it's unstable.
[11:41] I hope you guys can hear me.
[11:45] Okay. Um this this was Vince.
[11:46] I'm picking on you a little bit but you know new patients new patients.
[11:48] New patients new patients.
[11:50] New patients right? Like they actually don't want just new patients new patients.
[11:51] new patients like most people think because as mentioned some of those patients are a pain in the ass.
[11:53] think because as mentioned some of those patients are a pain in the ass.
[11:55] Some of those patients they don't make any
[11:57] patients they don't make any
[11:59] I'm going to put my earbuds in.
[12:02] I'm going to put my earbuds in.
[12:03] All right, we got to mute.
[12:05] I think that's you Bob.
[12:07] I'm going to mute you, too.
[12:10] Um, our plug-and-play system works uh leads to ensure that every single dollar you're spending, by the way, plumbers and dentists and um uh lawyers and so
[12:12] leads to ensure that every single dollar you're spending, by the way, plumbers and dentists and um uh lawyers and so
[12:14] you're spending, by the way, plumbers and dentists and um uh lawyers and so
[12:19] and dentists and um uh lawyers and so forth, they don't sit up stressed in the forth.
[12:21] they don't sit up stressed in the middle of the night going, I really hope middle of the night going, I really hope every single dollar and every lead I'm going to try and convert works.
[12:24] every single dollar and every lead I'm going to try and convert works.
[12:26] So, so I see people missing the mark with what they're offering and they're just like they're offering and they're just like literally they're just not calibrated.
[12:28] they're offering and they're just like literally they're just not calibrated.
[12:30] literally they're just not calibrated.
[12:31] So, like this person says, "Struggling with backlink strategies."
[12:33] So, like this person says, "Struggling with backlink strategies."
[12:35] Like, what percentage of of dentists do you think are sitting in the middle of the night going, "Oh my god, I'm just struggling with backlink strategies."
[12:37] percentage of of dentists do you think are sitting in the middle of the night going, "Oh my god, I'm just struggling with backlink strategies."
[12:39] are sitting in the middle of the night going, "Oh my god, I'm just struggling with backlink strategies."
[12:41] "Oh my god, I'm just struggling with backlink strategies."
[12:44] with backlink strategies. I'm like the answer is zero." Just so, you know.
[12:46] I'm like the answer is zero." Just so, you know.
[12:48] So, when you do stuff like this, like,
[12:49] this, like, >> sorry, I got to mute somebody.
[12:51] >> sorry, I got to mute somebody. I'm not sure who that is.
[12:53] I'm not sure who that is. Might be you, Jeff, just because it shows you at the top.
[12:54] just because it shows you at the top. I'm going to m mute you guys just um another thing people do and I see this like in videos in websites in their presentation is you think you're selling a service.
[12:57] I'm going to m mute you guys just um another thing people do and I see this like in videos in websites in their presentation is you think you're selling a service.
[12:59] this like in videos in websites in their presentation is you think you're selling a service.
[13:02] presentation is you think you're selling a service. Yeah, I just bought the [ __ ] space. You wouldn't let me here.
[13:03] a service. Yeah, I just bought the [ __ ] space. You wouldn't let me here.
[13:06] You wouldn't let me here. I'm going to kick out some of the bots since this isn't working. Sorry, Derek.
[13:07] I'm going to kick out some of the bots since this isn't working. Sorry, Derek.
[13:09] since this isn't working. Sorry, Derek. Derek, you're you're not taker. Get the [ __ ] out of here.
[13:12] Derek, you're you're not taker. Get the [ __ ] out of here.
[13:14] Get the [ __ ] out of here. Put in waiting room. That's better.
[13:17] Put in waiting room. That's better.
[13:21] Put in waiting room.
[13:21] That's better.
[13:21] Keith's noteaker.
[13:22] You're going to the waiting room, too.
[13:28] There we go.
[13:28] We'll let Bob in.
[13:34] Um,
[13:36] Um, so, so a big issue like I'll see this in uh Loom video.
[13:41] uh Loom video um where they'll they'll people will say.
[13:44] um where they'll they'll people will say at the start of the video they'll say I.
[13:47] at the start of the video they'll say I want to talk to you about my service.
[13:50] want to talk to you about my service.
[13:51] I'm making this video to talk to you about my service.
[13:53] And just so you know, if you start a video like that, you're.
[13:54] if you start a video like that, you're not going to make any sales because in.
[13:56] not going to make any sales because in their mind, they're not buying your.
[13:58] their mind, they're not buying your service.
[13:59] They're buying something that is much more like fundamentally in their.
[14:01] is much more like fundamentally in their own self-interest.
[14:03] So, I'll see this on like websites where people list their.
[14:04] like websites where people list their services.
[14:06] Citation building services, fully managed local SEO, Yex.
[14:08] replacement.
[14:08] Again, how many dentists do you think woke up in the middle of the night said, "I really need a Yex replacement service.
[14:13] I really need citation building."
[14:17] Right?
[14:17] That's not how they think and that's not what they think about.
[14:19] So, um, you know, we do.
[14:22] think about.
[14:22] So, um, you know, we do Google My Business, local citations, directories.
[14:26] A big reason why so many people have such difficulty is they think clients in their mind are buying their service instead of what that service does for them.
[14:31] And it sounds like a small detail, but it's really one of those like, you know, things that swings a big door.
[14:36] Let me just kick out another bot or two here.
[14:39] Oops.
[14:42] Participants.
[14:45] All right.
[14:45] Record her going to the waiting room.
[14:49] Read AI.
[14:53] Gone to the waiting room.
[14:53] There we go.
[14:54] All right.
[14:56] Um,
[15:00] we got actual people.
[15:00] We got Andrew.
[15:02] There we go.
[15:02] All right.
[15:02] So, um, I wanted to show you things that are kind of just like like that I I pulled from the Facebook library that are more on point.
[15:09] So, this is get featured for 97 bucks, right?
[15:14] Like it's a clear outcome.
[15:15] You're going to get featured.
[15:15] This is a problem one.
[15:17] Suffering from knee pain.
[15:19] It's like clear what problem it solves.
[15:19] Freeze your fat away with Cool Sculpting.
[15:23] your fat away with Cool Sculpting.
[15:24] I used to sell a lot of this back in the day, right?
[15:27] Freeze your fat away in four words.
[15:28] It's clear what they're going to get.
[15:29] It's not about the machine.
[15:34] It's not about the process.
[15:35] Um this one says, uh, where was it?
[15:38] We'll get 100 people showing up to your first online webinar.
[15:40] This one is we'll get you 30 qualified appointments.
[15:41] And they could make this stronger, by the way, if they were clear about what kinds of appointments.
[15:47] Um, and then the other mistake I see a lot of people make is they think you're supposed to tell people about who you are instead of like what you're going to get done for them, right?
[15:59] Like if I had a lawn cutting service, imagine I came to you and I said, you know, Frankie's lawnmower service.
[16:03] We we mow lawns.
[16:06] We have the latest and greatest lawnmowing equipment.
[16:07] We use only environmentally sustainable fuel.
[16:10] we uh uh are qualified and trained and certified and at the end of the day you just want to know like can you cut my grass and how much right?
[16:16] Like that's all you really want to know.
[16:18] Um so I see this like where most people they're trying to tell people who they
[16:24] they're trying to tell people who they are instead of what this will do for you.
[16:27] Anyways so let so I I've got a couple of industries um that I'm going to I'll I'll show you guys uh an example of doing this and this may fundamentally actually change your service and how you kind of offer it to people.
[16:42] Let me see if get Peter in here.
[16:43] So, I'll put a link for this for you guys so you have this in chat, but this is my kind of like secret resource that I built for knowing what they want in any industry.
[16:54] So, I picked a couple of the ones that you guys um you know, like a couple ones that I know personally like restoration and personal injury where I've sold stuff and then a lot of the ones that you guys sell in dentists, you know, bathroom remodeling, contractors, whatever, med spas, roofers, HVAC.
[17:12] So, let's for example, I'm going to click this one here.
[17:14] You click the starter prompt and I'm going to go water damage restoration.
[17:20] Okay. So, it just asks you what your niche is.
[17:26] And what this will do is it'll show you the problems that they're actually experiencing.
[17:29] So, like, I'm making money, but I can't pay myself.
[17:32] My guys are sitting around waiting for a storm or a flood.
[17:37] We get low margin cleanups when we really want full mitigation and rebuilds.
[17:39] It's feast or famine around here.
[17:41] You know, we get tons of work when it rains and we're bored when it's not.
[17:45] We waste time with bad leads.
[17:48] Um, this is what they're actually doing to generate business.
[17:49] Referrals from plumbers, blah blah blah.
[17:51] By the way, I can tell you being in these industries and actually talking to this guy, this is like insanely accurate.
[17:57] Listing on Google Maps, Yelp, Home Advisor organically for emergency water damage near me.
[18:01] Um, handing out flyers, chasing property managers.
[18:05] And this tells you, by the way, there's always something to like about or not to like about what they're doing now.
[18:10] They're chasing adjusters.
[18:11] They feel like they're in sales, not restoration.
[18:13] They spend a bunch of money on ads.
[18:17] They're tired of being reactive and always on call.
[18:19] Uh they're seen as, you know, just another cleanup crew.
[18:21] So, this is the real magic right here of of how to come up with services that they actually want is
[18:27] services that they actually want is these kind of questions when they're these kind of questions when they're asking, "How do I attract high dollar mitigation uh and rebuild jobs, not just small leaks?
[18:34] How do I keep my crew busy even when there's no storm?
[18:38] How do I stop relying on plumbers and adjusters for every job?
[18:42] Is there a way to get qualified, ready to pay customers who aren't just shopping around?
[18:46] How do I make sure that it actually pays off and doesn't drain me?
[18:49] And then this will show you the competitors that they're worried about, like who scares them locally, who they're afraid of nationally, who who scares them online.
[18:58] And then as well, like the most desirable kind of work, and this is usually where I build my services, by the way, is I focus on not just more, but specific things that are high value to them.
[19:08] So, high margin insurance jobs.
[19:11] So, they mentioned they're interested in full mitigation.
[19:12] So, I'll show you an example.
[19:14] If we were to start a presentation on this, um, let me just do this actually on my phone real quick.
[19:27] Okay.
[19:30] I'd like your help with creating a visual image of a form fill on a website.
[19:35] This image is to show to a water damage restoration contractor.
[19:41] Can you uh generate a system prompt?
[19:43] What I would like you to do is to show an email where the person has filled out a form and has a full water mitigation job and have an appropriate message for somebody who's in that situation.
[19:58] Um, before we begin, can you ask me whatever questions you need to get to the best possible output?
[20:04] So, what I'm doing here, guys, just so you know, is I would build my service around like we're going to help you get these full mitigation jobs right here because it's it says like this is one of the things they want.
[20:16] And I've learned from years and years of doing this that they understand one of something better than millions.
[20:21] So, what most people do is they want to show how many leads and how many things they'll get.
[20:24] But, I've learned that if you can show them just an example of one person who's the right fit, um, that's usually a better example.
[20:30] So,
[20:32] um, that's usually a better example. So, it's asking me some follow-up questions.
[20:34] it's asking me some follow-up questions. Let me just answer them real quick. Yes,
[20:36] Let me just answer them real quick. Yes, the purpose of this is to help sell lead
[20:38] the purpose of this is to help sell lead generation services.
[20:40] generation services. Um, let's do a flooded basement. Um,
[20:46] Um, let's do a flooded basement. Um, stress homeowner needing help ASAP.
[20:49] stress homeowner needing help ASAP. Um,
[20:52] I think uh they should have photos
[20:54] I think uh they should have photos attached and urgency like please call
[20:57] attached and urgency like please call immediately.
[21:00] which should be a website form
[21:02] which should be a website form submission notification.
[21:04] submission notification. I want it to look ultra realistic.
[21:07] I want it to look ultra realistic. It should show a desktop inbox.
[21:10] It should show a desktop inbox. Actually, no. Let's make that a mobile
[21:11] Actually, no. Let's make that a mobile phone notification. Can you actually
[21:13] phone notification. Can you actually show the phone and the notification
[21:15] show the phone and the notification popping up on the screen?
[21:18] popping up on the screen? Um I want the lead to imply that um
[21:24] Um I want the lead to imply that um um that it's a high ticket job.
[21:27] um that it's a high ticket job. Um,
[21:29] Um, should the contractor's name just put
[21:31] should the contractor's name just put ABC Water Damage Restoration for now?
[21:34] ABC Water Damage Restoration for now? The owner should sound slightly
[21:36] The owner should sound slightly distressed and emotional.
[21:39] distressed and emotional. I want them to try say they already
[21:41] I want them to try say they already tried calling someone else and got no
[21:43] tried calling someone else and got no answer.
[21:44] answer. Um, can you blur name, phone number, and
[21:50] Um, can you blur name, phone number, and email, but just imply that they're
[21:51] email, but just imply that they're there?
[21:53] there? Yes, it should include photos. This
[21:56] Yes, it should include photos. This image will be used in a pitch deck.
[22:06] Okay. So, I generated a prompt because I
[22:08] Okay. So, I generated a prompt because I want to show you guys you actually a lot
[22:10] want to show you guys you actually a lot of times people say, "Well, I don't have
[22:11] of times people say, "Well, I don't have tons of case studies and proof." And you
[22:13] tons of case studies and proof." And you actually don't need it at all. You just
[22:15] actually don't need it at all. You just have to um
[22:17] have to um So, I'll come back here. Let me just
[22:19] So, I'll come back here. Let me just refresh this right here.
[22:23] refresh this right here. So, it's actually generating this right
[22:25] So, it's actually generating this right now.
[22:31] Sorry, guys. My internet's a little slow
[22:33] Sorry, guys. My internet's a little slow right now.
[22:39] All right, let's try refreshing that one
[22:40] All right, let's try refreshing that one more time.
[22:46] Let's go here.
[22:52] All right. I guess I'm going to have to
[22:53] All right. I guess I'm going to have to do this on mobile real quick.
[23:09] So, what I'm doing just because you guys
[23:11] So, what I'm doing just because you guys can't see this, I'm going into the image
[23:13] can't see this, I'm going into the image generator
[23:15] generator and I'm putting in the system prompt
[23:16] and I'm putting in the system prompt that it generated. And what I'm going to
[23:18] that it generated. And what I'm going to do is I'm just going to create an
[23:19] do is I'm just going to create an example so they can see
[23:22] example so they can see um
[23:25] um an example of like what kinds of jobs I
[23:28] an example of like what kinds of jobs I plan on bringing them.
[23:32] plan on bringing them. And by the way, most of you guys the
[23:33] And by the way, most of you guys the best thing to show them is just an
[23:34] best thing to show them is just an example of like one lead that filled out
[23:36] example of like one lead that filled out a form on their website. And part of the
[23:38] a form on their website. And part of the reason I show this visually is because
[23:40] reason I show this visually is because if you show this visually, they'll
[23:42] if you show this visually, they'll understand what you're going to do for
[23:44] understand what you're going to do for them a hundred times faster.
[23:49] Okay, just removing some of the extra
[23:51] Okay, just removing some of the extra stuff. All right, so we're generating an
[23:54] stuff. All right, so we're generating an image right now.
[24:04] All right, let's see if that
[24:08] worked or not.
[24:16] So, we just got to wait a second, but
[24:18] So, we just got to wait a second, but I'm going to show you guys an example of
[24:19] I'm going to show you guys an example of one of these images. And this is
[24:21] one of these images. And this is probably the most important part of
[24:22] probably the most important part of this, just so you guys know, it's the
[24:23] this, just so you guys know, it's the beginning and the end. If you can show
[24:25] beginning and the end. If you can show them something you want that that they
[24:26] them something you want that that they want, in their case, this is like, you
[24:28] want, in their case, this is like, you know, a $10,000 job. And they also know
[24:31] know, a $10,000 job. And they also know that they don't have to wait a long time
[24:32] that they don't have to wait a long time on these jobs from getting paid from
[24:34] on these jobs from getting paid from insurance. like this is going to be way
[24:36] insurance. like this is going to be way more appealing than if I just say more
[24:38] more appealing than if I just say more leads, more sales, more customers and
[24:40] leads, more sales, more customers and kind of like a trust me bro vibe, which
[24:42] kind of like a trust me bro vibe, which is how a lot of marketers kind of do
[24:43] is how a lot of marketers kind of do this.
[24:47] All right, so it looks like it's
[24:49] All right, so it looks like it's creating.
[25:00] So there we go. So we want to show them
[25:03] So there we go. So we want to show them something specifically. So, if I was
[25:05] something specifically. So, if I was building this presentation right now for
[25:07] building this presentation right now for restoration.
[25:09] restoration. Whoops. Why did that not work?
[25:12] Whoops. Why did that not work? Copy image. Let's try that again.
[25:17] Copy image. Let's try that again. There we go. So, I don't know if you
[25:18] There we go. So, I don't know if you guys can see that, but person says, "I
[25:20] guys can see that, but person says, "I woke up several
[25:22] woke up several uh" and it's got some weird AI stuff. I
[25:24] uh" and it's got some weird AI stuff. I probably regenerate this, but you can
[25:26] probably regenerate this, but you can see they're on their phone as they got a
[25:28] see they're on their phone as they got a new lead and somebody says, "I woke up
[25:29] new lead and somebody says, "I woke up with an incest of water in our basement.
[25:31] with an incest of water in our basement. The sump pump looks like it failed. the
[25:33] The sump pump looks like it failed. the waters. We tried calling another
[25:35] waters. We tried calling another company, but they never answered. We
[25:36] company, but they never answered. We need help immediately. Please call as
[25:38] need help immediately. Please call as soon as possible. And they send pictures
[25:39] soon as possible. And they send pictures of their job.
[25:42] of their job. Right? Do you see how this makes it real
[25:44] Right? Do you see how this makes it real for people? And when I start these
[25:45] for people? And when I start these presentations, by the way, what I'm not
[25:48] presentations, by the way, what I'm not doing is going, "Hey, I'm Frankie and
[25:50] doing is going, "Hey, I'm Frankie and I'm going to tell you about our
[25:51] I'm going to tell you about our services," which is how a lot of people
[25:53] services," which is how a lot of people when they do Bloom videos wrong do it.
[25:55] when they do Bloom videos wrong do it. I'm saying, "Hey, I'm Frankie, and in
[25:58] I'm saying, "Hey, I'm Frankie, and in this video, you're going to see how you
[26:00] this video, you're going to see how you can get um, you know, full mitigation
[26:03] can get um, you know, full mitigation jobs like the one you're seeing right
[26:05] jobs like the one you're seeing right here sent to your phone." You know,
[26:08] here sent to your phone." You know, however many of them say, "What's the
[26:11] however many of them say, "What's the image generator, GPT, or prompt?
[26:16] It's reading your mind." Yeah, we we'll
[26:18] It's reading your mind." Yeah, we we'll do Cyros in a second actually if you
[26:19] do Cyros in a second actually if you want so you can see exactly.
[26:21] want so you can see exactly. Let me just see if those are all note
[26:23] Let me just see if those are all note takers, though. We got Simon hanging out
[26:25] takers, though. We got Simon hanging out all by himself. Poor Simon.
[26:27] all by himself. Poor Simon. Um, so, so how I generated the image is
[26:31] Um, so, so how I generated the image is just inside of chat GPT. Um, you you can
[26:34] just inside of chat GPT. Um, you you can click on here and go to images and then
[26:36] click on here and go to images and then you can like put in a prompt and it'll
[26:38] you can like put in a prompt and it'll generate an image. Um, also you can you
[26:42] generate an image. Um, also you can you can also just like fill out a form on
[26:43] can also just like fill out a form on your own website and email it to
[26:45] your own website and email it to yourself because I hear people say,
[26:46] yourself because I hear people say, "Well, I don't have clients yet. I don't
[26:47] "Well, I don't have clients yet. I don't have case studies." And you actually
[26:48] have case studies." And you actually don't need that. you can totally just
[26:51] don't need that. you can totally just email yourself and then take a picture
[26:52] email yourself and then take a picture of it. So, I'll show you just like a
[26:55] of it. So, I'll show you just like a real quick example so you guys can kind
[26:57] real quick example so you guys can kind of see this.
[26:59] of see this. Um,
[27:09] >> there's Simon talking some German there.
[27:24] So, an example of this, by the way, just
[27:26] So, an example of this, by the way, just so you guys know what how most people
[27:28] so you guys know what how most people get this wrong, is um I was talking with
[27:30] get this wrong, is um I was talking with Mark, who's in our mastermind. He's in
[27:32] Mark, who's in our mastermind. He's in Australia, and he was generating kitchen
[27:36] Australia, and he was generating kitchen remodeling jobs using Facebook ads. And
[27:39] remodeling jobs using Facebook ads. And I said to him, I said, like, what's a
[27:42] I said to him, I said, like, what's a typical result? And he went and pulled
[27:44] typical result? And he went and pulled up the Facebook dashboard. And he was
[27:45] up the Facebook dashboard. And he was trying to show contractors dashboards.
[27:48] trying to show contractors dashboards. By the way, what percentage of general
[27:49] By the way, what percentage of general contractors do you think understand
[27:51] contractors do you think understand Facebook dashboards?
[27:54] Facebook dashboards? The answer is zero in case you're
[27:55] The answer is zero in case you're wondering or close to zero anyway,
[27:57] wondering or close to zero anyway, right? But what what I did is I showed
[27:58] right? But what what I did is I showed him, well, show me an example of a lead.
[28:00] him, well, show me an example of a lead. And so we opened up his inbox and I took
[28:03] And so we opened up his inbox and I took this screenshot for you guys to see.
[28:06] this screenshot for you guys to see. And it was somebody who said, I'd like
[28:08] And it was somebody who said, I'd like to inquire regarding a kitchen
[28:09] to inquire regarding a kitchen renovation, a quote. And they sent a
[28:11] renovation, a quote. And they sent a picture of the kitchen.
[28:13] picture of the kitchen. Right? I'm like, that's the start of the
[28:15] Right? I'm like, that's the start of the Loom video right there. Right? And part
[28:17] Loom video right there. Right? And part of this is is you guys have to
[28:18] of this is is you guys have to understand that most business owners,
[28:20] understand that most business owners, they don't [ __ ] believe us. They
[28:22] they don't [ __ ] believe us. They don't [ __ ] believe us. They think
[28:24] don't [ __ ] believe us. They think we're full of [ __ ] So if you don't like
[28:26] we're full of [ __ ] So if you don't like show them some kind of evidence that
[28:28] show them some kind of evidence that like you know what you're talking about
[28:30] like you know what you're talking about is real, if you just say more leads,
[28:32] is real, if you just say more leads, more sales, more customers, they don't
[28:33] more sales, more customers, they don't [ __ ] believe you.
[28:37] [ __ ] believe you. Um
[28:39] Um Oh, they're Germans there. Yeah.
[28:42] Oh, they're Germans there. Yeah. Okay, hold on a sec. By the way, you
[28:45] Okay, hold on a sec. By the way, you guys can ask questions whenever. This is
[28:47] guys can ask questions whenever. This is not a like just a a one-way dealio.
[28:53] Um, but you see how like I'm starting
[28:54] Um, but you see how like I'm starting this now. I'm showing them an example of
[28:56] this now. I'm showing them an example of a real job. Obviously, I'd probably like
[28:58] a real job. Obviously, I'd probably like clean this up because AI has some like
[29:00] clean this up because AI has some like funny [ __ ] going on there. Um, but
[29:03] funny [ __ ] going on there. Um, but nonetheless, they can see exactly what
[29:05] nonetheless, they can see exactly what they're going to get. And then, and then
[29:06] they're going to get. And then, and then I always say like micro first, macro
[29:08] I always say like micro first, macro second. So micro first is this is one
[29:11] second. So micro first is this is one person who's going to reach out to them
[29:12] person who's going to reach out to them that I'm going to bring them. And then
[29:14] that I'm going to bring them. And then macro is
[29:16] macro is if I have that data, I might say you'll
[29:18] if I have that data, I might say you'll get 50 to 100 of these every month or or
[29:21] get 50 to 100 of these every month or or however many you can actually generate.
[29:23] however many you can actually generate. Um
[29:26] Um let's let's do another one real quick.
[29:28] let's let's do another one real quick. So, do you guys want to would you rather
[29:30] So, do you guys want to would you rather see me just like do a couple examples of
[29:32] see me just like do a couple examples of the beginning, which I think is the most
[29:33] the beginning, which I think is the most important part, or would you rather me
[29:35] important part, or would you rather me just go through one whole presentation
[29:36] just go through one whole presentation complete and then we'll go back to the
[29:39] complete and then we'll go back to the beginning and show some more examples.
[29:40] beginning and show some more examples. I'm I'm cool either way.
[29:42] I'm I'm cool either way. >> More examples. This is fantastic what
[29:45] >> More examples. This is fantastic what you're doing, Frankie.
[29:46] you're doing, Frankie. >> Yeah.
[29:47] >> Yeah. >> Having to having to put a bag over my
[29:49] >> Having to having to put a bag over my head hyperventilating.
[29:52] head hyperventilating. >> All right. So, let let's u I got a
[29:55] >> All right. So, let let's u I got a little bit of both, but you guys uh
[29:57] little bit of both, but you guys uh Okay, where did we go here? So, we were
[30:00] Okay, where did we go here? So, we were doing the market research chat.
[30:03] doing the market research chat. So, I'm going to do another example. I'm
[30:05] So, I'm going to do another example. I'm going to say, can you do dentist?
[30:11] So, dentist, I'm booked but not
[30:13] So, dentist, I'm booked but not profitable. I've got hygienist with
[30:14] profitable. I've got hygienist with empty chairs. By the way,
[30:17] empty chairs. By the way, um one of the first Loom videos I ever
[30:20] um one of the first Loom videos I ever helped somebody else create
[30:24] helped somebody else create Um, where did I put this? Not in that
[30:26] Um, where did I put this? Not in that folder. Sorry. Give me one second to
[30:28] folder. Sorry. Give me one second to find this, guys. Image. Was it a little
[30:31] find this, guys. Image. Was it a little No,
[30:33] No, this is me trying to find my own [ __ ]
[30:36] this is me trying to find my own [ __ ] There we go. Oh, it was here.
[30:41] There we go. Oh, it was here. The dentist said to us, they said, "I
[30:44] The dentist said to us, they said, "I spent like $40,000 on a website that
[30:46] spent like $40,000 on a website that looks like Vogue magazine for teeth, and
[30:48] looks like Vogue magazine for teeth, and yet the hygienist chair is empty." So,
[30:50] yet the hygienist chair is empty." So, this is how we started the Loom video.
[30:52] this is how we started the Loom video. Exactly like this. Hey, did you spend
[30:54] Exactly like this. Hey, did you spend $40,000 on an expensive website and at
[30:56] $40,000 on an expensive website and at the end of the day, the hygienist chair
[30:58] the end of the day, the hygienist chair is empty? And by the way, why do they
[31:00] is empty? And by the way, why do they care that the hygienist chair is empty?
[31:04] care that the hygienist chair is empty? Cuz they're losing money. It means
[31:06] Cuz they're losing money. It means they're losing money. They're paying
[31:08] they're losing money. They're paying her, but they're not getting paid
[31:10] her, but they're not getting paid themselves. So, too many whitening and
[31:12] themselves. So, too many whitening and cleaning patients, not enough crown or
[31:14] cleaning patients, not enough crown or implants. By the way, this is one of
[31:16] implants. By the way, this is one of those things where if you just say more
[31:18] those things where if you just say more leads, more sales, more customers, more
[31:21] leads, more sales, more customers, more patients, um, in this case, a lot of the
[31:24] patients, um, in this case, a lot of the whitening and cleaning stuff they don't
[31:26] whitening and cleaning stuff they don't even make any money on and they have to
[31:27] even make any money on and they have to wait weeks and weeks and weeks to get
[31:29] wait weeks and weeks and weeks to get paid. So, we have slow season where
[31:31] paid. So, we have slow season where production drops off. People ghost us
[31:33] production drops off. People ghost us after talking about treatment plans.
[31:36] after talking about treatment plans. Um,
[31:38] Um, so you can see all the, you know, the
[31:39] so you can see all the, you know, the things they're doing, what they don't
[31:40] things they're doing, what they don't like about it. How do I get full imp
[31:42] like about it. How do I get full imp full mouth or implant cases without
[31:44] full mouth or implant cases without selling? How do I stop relying on
[31:46] selling? How do I stop relying on insurance plans that kill my margins?
[31:49] insurance plans that kill my margins? So, this is the things they really want
[31:50] So, this is the things they really want to sell. Implants, Invisalign, veneers,
[31:53] to sell. Implants, Invisalign, veneers, full mouth reconstructions.
[31:56] full mouth reconstructions. So, I'm I'm for example, like let's say
[31:57] So, I'm I'm for example, like let's say I have a Facebook ad service and I'm
[31:59] I have a Facebook ad service and I'm going to help them sell Invisalign.
[32:02] going to help them sell Invisalign. Let's let's generate a little prompt
[32:04] Let's let's generate a little prompt right now for Invisalign patients.
[32:07] right now for Invisalign patients. This is very formulaic just so you guys
[32:09] This is very formulaic just so you guys know. Um, let me just put this in right
[32:12] know. Um, let me just put this in right here. New Chad,
[32:16] can you help me generate an additional
[32:19] can you help me generate an additional system prompt? Uh, this is similar use
[32:22] system prompt? Uh, this is similar use case, but this time we're doing it for a
[32:24] case, but this time we're doing it for a dentist. We are going to be running
[32:26] dentist. We are going to be running Facebook ads for them, and we would like
[32:28] Facebook ads for them, and we would like to show them an example Invisalign lead
[32:31] to show them an example Invisalign lead that came through Facebook. Um, before
[32:34] that came through Facebook. Um, before you begin, can you ask me whatever
[32:36] you begin, can you ask me whatever questions you need to get to the best
[32:37] questions you need to get to the best possible output?
[32:51] Okay. So, it takes a second. My phone is
[32:52] Okay. So, it takes a second. My phone is gone.
[32:54] gone. >> I usually like to speak it because it's
[32:55] >> I usually like to speak it because it's easier to kind of do that.
[32:59] easier to kind of do that. Yes. The main purpose is selling
[33:00] Yes. The main purpose is selling Facebook ad lead generation and showing
[33:03] Facebook ad lead generation and showing lead quality.
[33:05] lead quality. Um,
[33:07] Um, let's do it. An adult professional
[33:09] let's do it. An adult professional fixing their smile for career
[33:10] fixing their smile for career confidence.
[33:12] confidence. I want the lead to imply that it's a
[33:14] I want the lead to imply that it's a premium case.
[33:17] premium case. Um, I like a Facebook form submission.
[33:22] Um,
[33:28] I'd like the patient to upload a photo
[33:31] I'd like the patient to upload a photo of their existing teeth selfie. Very
[33:33] of their existing teeth selfie. Very believable.
[33:35] believable. The patients should sound slightly
[33:38] The patients should sound slightly insecure and but motivated and ready to
[33:41] insecure and but motivated and ready to start.
[33:43] start. Um they should mention they've been
[33:45] Um they should mention they've been thinking about this for years.
[33:49] Um can you make this an older patient uh
[33:53] Um can you make this an older patient uh looking for treatment in the near in uh
[33:56] looking for treatment in the near in uh future has insurance uh willing to
[33:58] future has insurance uh willing to finance
[34:00] finance has availability next week.
[34:03] has availability next week. Uh you can use ABC Dental. Uh same
[34:06] Uh you can use ABC Dental. Uh same approach as before. Blur the sensitive
[34:08] approach as before. Blur the sensitive details and yes display it on a a
[34:10] details and yes display it on a a smartphone as a notification.
[34:13] smartphone as a notification. Actually maybe you could do split screen
[34:15] Actually maybe you could do split screen showing a Facebook lead and a phone
[34:16] showing a Facebook lead and a phone alert. Let's do that. It should remain
[34:19] alert. Let's do that. It should remain ultra realistic.
[34:22] ultra realistic. And the dentist should look at this and
[34:24] And the dentist should look at this and feel like I want more cosmetic patients.
[34:27] feel like I want more cosmetic patients. The the
[34:30] The the patients should feel like they found the
[34:31] patients should feel like they found the right dentist.
[34:33] right dentist. And yes, I want the system prompt built
[34:35] And yes, I want the system prompt built so we can adapt it later to other
[34:37] so we can adapt it later to other treatments like veneers, implants, and
[34:39] treatments like veneers, implants, and whitening.
[34:54] All right, so it's generating us a
[34:56] All right, so it's generating us a system prompt. Just give it a second. By
[34:58] system prompt. Just give it a second. By the way, I don't know if you guys know
[34:59] the way, I don't know if you guys know that, but you can use AI to generate the
[35:01] that, but you can use AI to generate the prompts to to create stuff with AI. I
[35:05] prompts to to create stuff with AI. I usually give it a rough idea and then
[35:07] usually give it a rough idea and then say, "Ask me lots of questions."
[35:15] Yeah, clarity question, Bob. 100%. It's
[35:17] Yeah, clarity question, Bob. 100%. It's It's the specific leads they want. Has a
[35:21] It's the specific leads they want. Has a screen froze for anyone else? Uh Medpa
[35:23] screen froze for anyone else? Uh Medpa example would be great. Um yeah, we're
[35:25] example would be great. Um yeah, we're getting to Med Spa next, Eric. Would
[35:32] this kind of image be effective, do you
[35:34] this kind of image be effective, do you think? Yes, Bill. Uh, it's a good image,
[35:37] think? Yes, Bill. Uh, it's a good image, too, because that shows them exactly
[35:38] too, because that shows them exactly like kind of what they're going to
[35:41] like kind of what they're going to um kind of see from their end.
[35:45] um kind of see from their end. Yeah, Matthews here. Cool.
[35:47] Yeah, Matthews here. Cool. Okay,
[35:52] so let's see if that work.
[35:56] All right.
[35:59] All right. Hopefully when we refresh this I'll get
[36:01] Hopefully when we refresh this I'll get my dental prompt here. Whoops. That's
[36:03] my dental prompt here. Whoops. That's not the right one. Is that the right
[36:05] not the right one. Is that the right one?
[36:09] No, not the right one.
[36:14] No, not the right one. Okay, here we go.
[36:21] So, what we're really showing them is a
[36:23] So, what we're really showing them is a real like inbound patient. Yeah. And and
[36:26] real like inbound patient. Yeah. And and to to Bob's question, by the way, this
[36:27] to to Bob's question, by the way, this is what most agencies miss is they don't
[36:30] is what most agencies miss is they don't just want more leads. They want specific
[36:32] just want more leads. They want specific types of leads. They want specific types
[36:34] types of leads. They want specific types of people. In this case, we're showing
[36:36] of people. In this case, we're showing them
[36:38] them um we're showing them like uh what is
[36:41] um we're showing them like uh what is it? Invisalign that that we that they
[36:43] it? Invisalign that that we that they said they wanted. So, we're going to
[36:44] said they wanted. So, we're going to show them an example.
[36:48] So, we're going to go ahead and generate
[36:49] So, we're going to go ahead and generate this.
[36:54] This is actually, by the way, like 70 to
[36:57] This is actually, by the way, like 70 to 80% of selling with video is if they can
[37:00] 80% of selling with video is if they can visually see something that they really
[37:02] visually see something that they really want that's really desirable and you
[37:04] want that's really desirable and you show it to them in an image in a way
[37:05] show it to them in an image in a way where they get it very, very quickly.
[37:08] where they get it very, very quickly. Like 80% of the sale was made right
[37:10] Like 80% of the sale was made right there. It's like it's a very visceral
[37:12] there. It's like it's a very visceral gut level, oo, I want that kind of
[37:14] gut level, oo, I want that kind of reaction.
[37:23] So, you know, obviously I'm not going to
[37:24] So, you know, obviously I'm not going to spend hours on these. Like, you may want
[37:26] spend hours on these. Like, you may want to tweak these images and stuff later,
[37:28] to tweak these images and stuff later, but I I want to give you guys some
[37:30] but I I want to give you guys some examples and and different industries
[37:32] examples and and different industries you guys are in so you can see this.
[37:36] And almost always, by the way,
[37:40] And almost always, by the way, um,
[37:42] um, can I do a do new Google review service
[37:44] can I do a do new Google review service example for a local business? Yeah, but
[37:46] example for a local business? Yeah, but I would say like you're already if
[37:47] I would say like you're already if you're really broad with just like your
[37:49] you're really broad with just like your target client is any local business,
[37:50] target client is any local business, you're going to have a hard time selling
[37:51] you're going to have a hard time selling period and through video.
[37:55] Yeah, we'll we'll come to that after
[37:57] Yeah, we'll we'll come to that after like when to send them the video. But
[37:59] like when to send them the video. But I'm telling you, you can break a lot of
[38:01] I'm telling you, you can break a lot of rules if you actually have something
[38:03] rules if you actually have something they want, right? Right? So, a lot of
[38:05] they want, right? Right? So, a lot of people ask me when do you send it and
[38:06] people ask me when do you send it and stuff like that and they're asking the
[38:08] stuff like that and they're asking the wrong question. Like, they're asking the
[38:09] wrong question. Like, they're asking the technical stuff of like, you know, what
[38:12] technical stuff of like, you know, what do I say next? And I understand those
[38:14] do I say next? And I understand those questions, but if you don't have
[38:16] questions, but if you don't have something they want, I don't care what
[38:18] something they want, I don't care what order you send it in. It won't work. The
[38:21] order you send it in. It won't work. The flip side of that is if you have
[38:22] flip side of that is if you have something that like, oh my god, that's
[38:24] something that like, oh my god, that's exactly what I need. Um, you can make a
[38:28] exactly what I need. Um, you can make a lot of mistakes. So, like we have people
[38:29] lot of mistakes. So, like we have people who I don't recommend, by the way, just
[38:31] who I don't recommend, by the way, just sending Loom videos to strangers and
[38:33] sending Loom videos to strangers and going buy my [ __ ] And yet we have
[38:35] going buy my [ __ ] And yet we have people who do that successfully, right?
[38:37] people who do that successfully, right? Like that to me is the dating equivalent
[38:38] Like that to me is the dating equivalent of just, you know, let's get married.
[38:42] of just, you know, let's get married. All right. So, so let's do right here.
[38:46] All right. So, so let's do right here. Uh, did it again. Copy image. Let's try
[38:50] Uh, did it again. Copy image. Let's try that.
[38:53] Okay. So, this is if if I'm selling a
[38:56] Okay. So, this is if if I'm selling a Facebook lead service and I'm going to
[38:57] Facebook lead service and I'm going to help them get Invisalign patients. I
[38:59] help them get Invisalign patients. I say, "Hey, this is what we're going to
[39:00] say, "Hey, this is what we're going to do. We're going to run campaigns on
[39:02] do. We're going to run campaigns on Facebook and you're going to get people
[39:03] Facebook and you're going to get people interested in Invisalign. Obviously,
[39:05] interested in Invisalign. Obviously, like on a slide, I would make this
[39:06] like on a slide, I would make this bigger. Let me just zoom in for a sec so
[39:08] bigger. Let me just zoom in for a sec so you guys can kind of see some of the
[39:09] you guys can kind of see some of the text there.
[39:11] text there. I've been thinking about fixing my smile
[39:13] I've been thinking about fixing my smile for years. My teeth shifted after braces
[39:15] for years. My teeth shifted after braces when I was younger. It started affecting
[39:17] when I was younger. It started affecting my confidence professionally. I finally
[39:18] my confidence professionally. I finally feel ready to do something about it.
[39:20] feel ready to do something about it. Want to explore Invisalign options. I
[39:22] Want to explore Invisalign options. I found your office on Facebook and your
[39:23] found your office on Facebook and your reviews made me feel like this might be
[39:25] reviews made me feel like this might be the right place. I have an insurance and
[39:27] the right place. I have an insurance and I'm open to financing if needed. I'd
[39:28] I'm open to financing if needed. I'd love to schedule a consultation soon.
[39:32] love to schedule a consultation soon. Right? As I've said, they understand
[39:34] Right? As I've said, they understand micro better than macro. And micro is
[39:37] micro better than macro. And micro is show them one. Don't show them a
[39:38] show them one. Don't show them a million. Everybody wants to show them
[39:39] million. Everybody wants to show them the millions of leads and the hundreds
[39:41] the millions of leads and the hundreds of thousands you made them and the 87
[39:43] of thousands you made them and the 87 inquiries, but I'm telling you, they
[39:45] inquiries, but I'm telling you, they they better understand a single person.
[39:48] they better understand a single person. And then and and then you can
[39:49] And then and and then you can contextualize the micro at the macro.
[39:51] contextualize the micro at the macro. So, if I was running this as a Facebook
[39:52] So, if I was running this as a Facebook ad, it might say typically we spend
[39:54] ad, it might say typically we spend 3,000 a month and you know, for every 50
[39:57] 3,000 a month and you know, for every 50 bucks, you'll get an inquiry like this.
[40:01] bucks, you'll get an inquiry like this. So, you might get, you know, what's
[40:03] So, you might get, you know, what's that? 20 inquiries like this this month,
[40:06] that? 20 inquiries like this this month, right? Um, but I always show them the
[40:08] right? Um, but I always show them the micro first, right? And and it's really
[40:10] micro first, right? And and it's really important that we make this a picture.
[40:11] important that we make this a picture. If you don't make this a picture, like
[40:13] If you don't make this a picture, like Loom videos don't work the same way. And
[40:15] Loom videos don't work the same way. And by the way, you guys are like I want to
[40:16] by the way, you guys are like I want to illustrate you guys are doing this on
[40:18] illustrate you guys are doing this on sales calls already. you you just
[40:20] sales calls already. you you just usually it takes you 45 minutes to
[40:22] usually it takes you 45 minutes to explain to them what you're going to do
[40:23] explain to them what you're going to do and and how long it's going to take to
[40:25] and and how long it's going to take to get there. But if you do it with an
[40:26] get there. But if you do it with an image, it allows you to skip like 45
[40:29] image, it allows you to skip like 45 minutes of that because they understand
[40:31] minutes of that because they understand what you're going to do for them like
[40:33] what you're going to do for them like immediately, right? Like if I'm showing
[40:35] immediately, right? Like if I'm showing this to a dentist, he understands like a
[40:37] this to a dentist, he understands like a person from Facebook is reaching out for
[40:40] person from Facebook is reaching out for Invisalign and they're going to get a
[40:41] Invisalign and they're going to get a notification on their phone.
[40:44] notification on their phone. Um let's move Med Spas up since uh Eric
[40:47] Um let's move Med Spas up since uh Eric asked about Med Spas. We'll do med spas
[40:49] asked about Med Spas. We'll do med spas next.
[40:57] All right. So, let's see if we can go
[40:59] All right. So, let's see if we can go back to the market research thing. Where
[41:01] back to the market research thing. Where are we at? Here we go.
[41:05] are we at? Here we go. Can we do med spas next?
[41:10] By the way, if you guys uh missed this
[41:12] By the way, if you guys uh missed this in the chat, you guys can or you're
[41:14] in the chat, you guys can or you're getting here late, you guys can totally
[41:16] getting here late, you guys can totally have this tool.
[41:22] How about financial services, paper
[41:24] How about financial services, paper lead, solar, criminal defense lawyers?
[41:26] lead, solar, criminal defense lawyers? Yeah, we'll we'll get to all those in
[41:27] Yeah, we'll we'll get to all those in just a second. So, you guys know um I
[41:29] just a second. So, you guys know um I wanted to hit some of the bigger niches.
[41:32] wanted to hit some of the bigger niches. Um
[41:34] Um AI voice or DBR example. See, this is
[41:36] AI voice or DBR example. See, this is this is like what I said why most people
[41:38] this is like what I said why most people struggle, Saji, is because you're
[41:40] struggle, Saji, is because you're starting with the service and the
[41:42] starting with the service and the solution, not with the people and the
[41:44] solution, not with the people and the problems and what they're trying to do.
[41:45] problems and what they're trying to do. So you have to get really clear on who's
[41:47] So you have to get really clear on who's going to come through your database
[41:49] going to come through your database reactivation
[41:51] reactivation or with your AI voice like what kind of
[41:54] or with your AI voice like what kind of people are going to call them and
[41:56] people are going to call them and schedule with them right that's the
[41:59] schedule with them right that's the outcome that you're creating and also by
[42:00] outcome that you're creating and also by the way you can show the problem aspect
[42:02] the way you can show the problem aspect with AI voice where um the spam calls
[42:06] with AI voice where um the spam calls they get calls from Angie's List calls
[42:08] they get calls from Angie's List calls from
[42:10] from um you know Home Advisor whoever that
[42:13] um you know Home Advisor whoever that kind of person is in their industry But
[42:15] kind of person is in their industry But let's let's look at Med Spas real quick
[42:16] let's let's look at Med Spas real quick here, guys.
[42:18] here, guys. >> No.
[42:19] >> No. >> Oh, yeah. Of course. I tell the
[42:22] >> Oh, yeah. Of course. I tell the um Yeah, I I can show you guys AI voice
[42:25] um Yeah, I I can show you guys AI voice agents, but again, this is all like if
[42:28] agents, but again, this is all like if we're doing this for a plumber and we're
[42:30] we're doing this for a plumber and we're selling AI voice agents.
[42:33] selling AI voice agents. We're not selling AI voice agents. We're
[42:35] We're not selling AI voice agents. We're selling what the plumber wants. So, like
[42:38] selling what the plumber wants. So, like there's a tendency to think that your
[42:40] there's a tendency to think that your thing is different and it's not. You
[42:41] thing is different and it's not. You have to show them, hey, I'm going to get
[42:43] have to show them, hey, I'm going to get you this kind of emergency call or
[42:46] you this kind of emergency call or whatever. So, here's here's problems med
[42:48] whatever. So, here's here's problems med spas. I'm booked with $99 facials, but
[42:50] spas. I'm booked with $99 facials, but not $1,200 filler package. We have days
[42:53] not $1,200 filler package. We have days where my injector esthetician just waits
[42:55] where my injector esthetician just waits around. Leads come in, but they ghost
[42:57] around. Leads come in, but they ghost after they consult. I'm constantly
[42:59] after they consult. I'm constantly running promos just to stay relevant.
[43:01] running promos just to stay relevant. Our ads get clicked, but it's none of
[43:02] Our ads get clicked, but it's none of the right people. And this tells you
[43:04] the right people. And this tells you what they're doing, what they don't like
[43:05] what they're doing, what they don't like about it. And you know, the questions
[43:08] about it. And you know, the questions are asking them. So, how do I attract
[43:11] are asking them. So, how do I attract ready to book injectables or filler
[43:13] ready to book injectables or filler clients? How do I stop competing on
[43:15] clients? How do I stop competing on price? So, for example, injectables,
[43:18] price? So, for example, injectables, Botox, Disport, fillers. So, let's let's
[43:21] Botox, Disport, fillers. So, let's let's like if I was building a service, by the
[43:23] like if I was building a service, by the way, from scratch, instead of like we do
[43:26] way, from scratch, instead of like we do Facebook ads or we do AI voice or we do
[43:28] Facebook ads or we do AI voice or we do database reactivation, I would focus on
[43:31] database reactivation, I would focus on if I'm going to do a database
[43:32] if I'm going to do a database reactivation, I'm going to aim it at the
[43:35] reactivation, I'm going to aim it at the type of person they most want to get.
[43:37] type of person they most want to get. Right? Right. So, this is this why I say
[43:38] Right? Right. So, this is this why I say like this is all about bringing them the
[43:40] like this is all about bringing them the right kind of people. So, for me, I
[43:42] right kind of people. So, for me, I would do this around fillers. So, I'm
[43:44] would do this around fillers. So, I'm going to say let's go back to
[43:48] going to say let's go back to uh this one right here. Was it this one
[43:51] uh this one right here. Was it this one or that one?
[43:55] Let's do this one here.
[43:58] Let's do this one here. Can you help me to generate a similar
[44:01] Can you help me to generate a similar system prompt for a med spa? and we're
[44:05] system prompt for a med spa? and we're going to be generating them fillers and
[44:08] going to be generating them fillers and this will be for a database reactivation
[44:12] this will be for a database reactivation service. So, we're going to email their
[44:14] service. So, we're going to email their list and we're going to help them to
[44:16] list and we're going to help them to book filler patients. Before we begin,
[44:19] book filler patients. Before we begin, can you ask me whatever questions you
[44:21] can you ask me whatever questions you need to get to the best possible output?
[44:36] But one of the big like I I say this,
[44:37] But one of the big like I I say this, you're not selling your service. Like
[44:39] you're not selling your service. Like one of the biggest mistakes people make
[44:40] one of the biggest mistakes people make with videos and calls and all of this in
[44:42] with videos and calls and all of this in general is they say, "Hey, let me tell
[44:44] general is they say, "Hey, let me tell you about our database reactivation
[44:45] you about our database reactivation service." You know, you know how many
[44:46] service." You know, you know how many plumbers woke up in a cold sweat saying,
[44:48] plumbers woke up in a cold sweat saying, "I really need database reactivation
[44:50] "I really need database reactivation today." The answer is exactly zero. Um
[44:55] today." The answer is exactly zero. Um so you really want to focus on like the
[44:57] so you really want to focus on like the outcome of you run the database
[44:58] outcome of you run the database reactivation. Who are you going to bring
[45:00] reactivation. Who are you going to bring them? you install the AI voice solution.
[45:03] them? you install the AI voice solution. Who is going to come through the phone
[45:06] Who is going to come through the phone call onto the other side? Anyways, it's
[45:08] call onto the other side? Anyways, it's it's asking me some clarifying
[45:09] it's asking me some clarifying questions. I'm just going to answer
[45:11] questions. I'm just going to answer these real quick. Um,
[45:15] these real quick. Um, I want the med the med spa owner to
[45:17] I want the med the med spa owner to think these are easy bookings. Um,
[45:21] think these are easy bookings. Um, let's do lip filler in this example.
[45:26] let's do lip filler in this example. Um,
[45:29] Um, it's a Botox patient upgrading to
[45:31] it's a Botox patient upgrading to filler.
[45:32] filler. Um,
[45:34] Um, I want to imply multi- syringe premium
[45:36] I want to imply multi- syringe premium treatment.
[45:39] treatment. Um,
[45:41] Um, I like the email/s SMS response combo
[45:45] I like the email/s SMS response combo shown on a phone.
[45:49] shown on a phone. Um, I think the patient should sound
[45:52] Um, I think the patient should sound slightly self-conscious about aging or
[45:54] slightly self-conscious about aging or volume loss.
[45:57] volume loss. The patient should mention an upcoming
[45:59] The patient should mention an upcoming event.
[46:02] >> Research bot.
[46:03] >> Research bot. >> Um, we should include a patient selfie.
[46:07] >> Um, we should include a patient selfie. We can put the placeholder name ABC
[46:11] We can put the placeholder name ABC aesthetics. Uh, yes. Blur the that info.
[46:16] aesthetics. Uh, yes. Blur the that info. I like the uh
[46:19] I like the uh split screen.
[46:22] split screen. Med spas are very brand sensitive. It
[46:24] Med spas are very brand sensitive. It should feel luxury and high-end
[46:25] should feel luxury and high-end aesthetic.
[46:29] It should imply VIP
[46:31] It should imply VIP patient return offer.
[46:36] Uh previously treated at clinic and
[46:39] Uh previously treated at clinic and mentioned their last visit date.
[46:43] And yes, we may adjust this later for
[46:45] And yes, we may adjust this later for other additional treatments.
[46:51] Yeah, I can't iterate that detail enough
[46:53] Yeah, I can't iterate that detail enough because a lot of times you think you're
[46:56] because a lot of times you think you're selling your service. You're not. You're
[46:57] selling your service. You're not. You're selling what's going to happen for them.
[46:59] selling what's going to happen for them. And by the way, what's going to happen
[47:01] And by the way, what's going to happen for them is different for every
[47:02] for them is different for every industry. If I ran Facebook ads in 10
[47:04] industry. If I ran Facebook ads in 10 different niches,
[47:06] different niches, the result for a plumber and the result
[47:08] the result for a plumber and the result for a dentist and the result for an
[47:11] for a dentist and the result for an attorney, they're all going to be
[47:12] attorney, they're all going to be different.
[47:14] different. Even though like you know the service
[47:16] Even though like you know the service itself is the same.
[47:23] All right.
[47:25] All right. So let's just give this a second.
[47:51] by the way. Um, I wasn't previously
[47:55] by the way. Um, I wasn't previously using AI to generate these images, but
[47:58] using AI to generate these images, but we had um James in our fast starter do
[48:00] we had um James in our fast starter do this and as soon as he started using
[48:02] this and as soon as he started using these, uh, people started paying him
[48:05] these, uh, people started paying him immediately and the exact words they
[48:07] immediately and the exact words they used were, "That sounds exactly like
[48:10] used were, "That sounds exactly like what we need."
[48:14] So, if you guys want to play around with
[48:16] So, if you guys want to play around with this and have your presentations go,
[48:18] this and have your presentations go, that sounds like exactly like what we
[48:21] that sounds like exactly like what we need.
[48:25] By the way, why don't I show them a
[48:27] By the way, why don't I show them a Facebook ads dashboard with like, you
[48:30] Facebook ads dashboard with like, you know, $12 cost per lead and 175
[48:34] know, $12 cost per lead and 175 bookings? Why don't I show them that?
[48:42] >> Not familiar.
[48:44] >> Not familiar. >> What's that? Say that again.
[48:47] >> What's that? Say that again. >> I said it's not familiar to them.
[48:49] >> I said it's not familiar to them. >> Exactly. Yeah. They they don't they
[48:50] >> Exactly. Yeah. They they don't they don't think about
[48:51] don't think about >> they don't care.
[48:52] >> they don't care. >> They don't care.
[48:52] >> They don't care. >> They don't care.
[48:55] >> They don't care. >> Um yeah, I'll show you a Shopify store
[48:57] >> Um yeah, I'll show you a Shopify store owner in a second. Actually, Simon, if I
[48:59] owner in a second. Actually, Simon, if I was going to do it, like, so if you
[49:01] was going to do it, like, so if you think about how a sale shows up in a
[49:03] think about how a sale shows up in a Shopify store owner's world, they have
[49:05] Shopify store owner's world, they have they all have an app on their phone and
[49:07] they all have an app on their phone and it literally goes kaching kaching every
[49:10] it literally goes kaching kaching every time they get a new sale. And so what
[49:13] time they get a new sale. And so what most people want to do is tell them
[49:14] most people want to do is tell them about the deliverable. Go, I'm going to
[49:16] about the deliverable. Go, I'm going to run a database reactivation. I'm going
[49:18] run a database reactivation. I'm going to send some emails. We're going to run
[49:19] to send some emails. We're going to run some ads for you and you really need to
[49:21] some ads for you and you really need to focus on it on the next ching on their
[49:24] focus on it on the next ching on their phone, which is what they want to see in
[49:25] phone, which is what they want to see in their world. HVAC contractors. Yeah, I
[49:28] their world. HVAC contractors. Yeah, I got them on the list. Do you have an AI
[49:29] got them on the list. Do you have an AI prompt examples that you can share with
[49:31] prompt examples that you can share with us? Uh, I don't know. I'm just making
[49:33] us? Uh, I don't know. I'm just making these up on the spot. So, I don't know,
[49:34] these up on the spot. So, I don't know, but I I can templatize this if you guys
[49:36] but I I can templatize this if you guys want.
[49:39] want. More customers without spending money on
[49:41] More customers without spending money on ads or additional work. See, that's you
[49:43] ads or additional work. See, that's you got to get specific on which customers,
[49:45] got to get specific on which customers, Andrew, if you want to make this like
[49:46] Andrew, if you want to make this like really work. Can we get the prompts?
[49:48] really work. Can we get the prompts? It's not real to them. Exactly. Yeah.
[49:50] It's not real to them. Exactly. Yeah. They don't care.
[49:52] They don't care. Yeah. Selling features and tools and AI,
[49:55] Yeah. Selling features and tools and AI, they don't care, right? Like they they
[49:57] they don't care, right? Like they they just like just like if I was going to
[49:58] just like just like if I was going to mow your lawn, you don't care about what
[50:02] mow your lawn, you don't care about what kind of mo like lawn mower I use. You
[50:04] kind of mo like lawn mower I use. You don't care about the the premium fuel
[50:06] don't care about the the premium fuel that's inside of it. You just want to
[50:07] that's inside of it. You just want to know like are you going to do a good job
[50:09] know like are you going to do a good job and [ __ ] mow my lawn? How long is it
[50:11] and [ __ ] mow my lawn? How long is it going to take? How much is it going to
[50:12] going to take? How much is it going to cost? That's how they feel about our
[50:14] cost? That's how they feel about our stuff. So here's an example. I guess
[50:16] stuff. So here's an example. I guess it's still
[50:19] it's still Still gone. Let me refresh this. It's
[50:20] Still gone. Let me refresh this. It's probably probably worked.
[50:25] Oh, it's still gone.
[50:32] So, it mentioned, by the way, which is
[50:34] So, it mentioned, by the way, which is an important detail with like med spas,
[50:35] an important detail with like med spas, they're very visual oriented. So, here's
[50:38] they're very visual oriented. So, here's what I'm showing them in this case is
[50:40] what I'm showing them in this case is somebody who filled out a form and said
[50:41] somebody who filled out a form and said a lip filler on a presentation like
[50:44] a lip filler on a presentation like we're going to run an offer to your past
[50:46] we're going to run an offer to your past people for lip fillers and you're going
[50:48] people for lip fillers and you're going to get people that show up just like
[50:49] to get people that show up just like this. Right? That's that's our offer in
[50:53] this. Right? That's that's our offer in a simple visual picture. By the way,
[50:59] could I share the med spa prompt? Can I
[51:02] could I share the med spa prompt? Can I use a specific method to book my client
[51:04] use a specific method to book my client sharpening customers?
[51:06] sharpening customers? Uh, of course. Show them an example of a
[51:08] Uh, of course. Show them an example of a a sharpening. So, I'm overthinking that
[51:10] a sharpening. So, I'm overthinking that they want to know everything I'm going
[51:11] they want to know everything I'm going to do. Of course.
[51:15] to do. Of course. There you go. I like it, Bob. You can
[51:17] There you go. I like it, Bob. You can butter me up anytime.
[51:20] butter me up anytime. Um, I I want to I'll come back to these
[51:23] Um, I I want to I'll come back to these examples because I actually think this
[51:24] examples because I actually think this is the most important part is you can
[51:26] is the most important part is you can visually show them something that they
[51:28] visually show them something that they actually want in a picture. 80% of your
[51:31] actually want in a picture. 80% of your sales job is done in about 3 seconds.
[51:33] sales job is done in about 3 seconds. Right? If I'm talking to a restoration
[51:36] Right? If I'm talking to a restoration contractor and they have cash flow
[51:38] contractor and they have cash flow issues and their their guys are slow and
[51:40] issues and their their guys are slow and they're not selling enough and they
[51:42] they're not selling enough and they really wish they could get those bigger
[51:44] really wish they could get those bigger jobs and now I show him a picture of a
[51:46] jobs and now I show him a picture of a bigger job and say I can bring you these
[51:48] bigger job and say I can bring you these like he basically has creamed his pants
[51:50] like he basically has creamed his pants in about 4 seconds.
[51:53] in about 4 seconds. um where if I'm doing this for a dentist
[51:55] um where if I'm doing this for a dentist in this case and they're just getting
[51:57] in this case and they're just getting like small little treatments and they
[51:58] like small little treatments and they have gaps in the schedule and they're
[52:00] have gaps in the schedule and they're trying to keep the hygienist busy and
[52:01] trying to keep the hygienist busy and their overhead's really high and I say,
[52:03] their overhead's really high and I say, "Hey, I can bring you Invisalign people
[52:05] "Hey, I can bring you Invisalign people just like this and they can see it
[52:07] just like this and they can see it visually so they understand what they're
[52:09] visually so they understand what they're going to get. Same thing with the the
[52:11] going to get. Same thing with the the med spa." Um so I'm gonna I'm gonna go
[52:15] med spa." Um so I'm gonna I'm gonna go through just like a a full presentation
[52:16] through just like a a full presentation just so you guys and then we can come
[52:18] just so you guys and then we can come back to the the visuals because I
[52:19] back to the the visuals because I actually think the visuals are the most
[52:20] actually think the visuals are the most important part. But let's um let me
[52:23] important part. But let's um let me actually do I'll I'll do the u
[52:25] actually do I'll I'll do the u restoration one because I'll show you
[52:28] restoration one because I'll show you exactly
[52:30] exactly um what what we would do. So the next
[52:33] um what what we would do. So the next part of the presentation by the way is
[52:35] part of the presentation by the way is if you show somebody something that they
[52:37] if you show somebody something that they really really want at a near unconscious
[52:40] really really want at a near unconscious level the very next thing they will
[52:42] level the very next thing they will think to themselves is
[52:45] think to themselves is hm I wonder if that would work for me.
[52:49] hm I wonder if that would work for me. And so what I like to do is simply to
[52:51] And so what I like to do is simply to spell out with words.
[52:54] spell out with words. This will work for you if
[52:58] This will work for you if and by the way this is called a
[52:59] and by the way this is called a qualifier. And this is how we screen out
[53:02] qualifier. And this is how we screen out like bad clients. By the way, people ask
[53:03] like bad clients. By the way, people ask me, well, if you don't talk to them, how
[53:04] me, well, if you don't talk to them, how do you screen out the bad clients?
[53:06] do you screen out the bad clients? Because I I do it right here in this
[53:08] Because I I do it right here in this step. And for most of you guys, I'm
[53:10] step. And for most of you guys, I'm going to tell you the thing you should
[53:11] going to tell you the thing you should be qualifying on is is a variation of
[53:16] be qualifying on is is a variation of call your [ __ ] leads, [ __ ]
[53:19] call your [ __ ] leads, [ __ ] said in a nicer way, but I'm going to
[53:22] said in a nicer way, but I'm going to send you people. [ __ ] call them right
[53:25] send you people. [ __ ] call them right like right away. Don't wait. Don't mess
[53:27] like right away. Don't wait. Don't mess around. So, like I might say, these are
[53:30] around. So, like I might say, these are emergency kind of inquiries.
[53:34] emergency kind of inquiries. So, this will work for you if you can
[53:36] So, this will work for you if you can call
[53:39] the leads
[53:41] the leads within five minutes of inquiry.
[53:46] within five minutes of inquiry. And I would just say like out loud,
[53:48] And I would just say like out loud, these are emergency calls. They're not
[53:50] these are emergency calls. They're not sitting around waiting. They got an
[53:51] sitting around waiting. They got an emergency. You got to get back to them
[53:53] emergency. You got to get back to them right away. If you can call the leads
[53:55] right away. If you can call the leads within five minutes, I want you to buy
[53:56] within five minutes, I want you to buy this service. If you cannot, don't buy
[53:59] this service. If you cannot, don't buy the [ __ ] cuz it's not going to work for
[54:00] the [ __ ] cuz it's not going to work for you. And and this is, by the way, it
[54:02] you. And and this is, by the way, it also helps reinforce expectations later
[54:04] also helps reinforce expectations later after the fact.
[54:07] after the fact. Yeah, we got people using Notebook LM
[54:09] Yeah, we got people using Notebook LM and presenting the images same way.
[54:12] and presenting the images same way. Yeah, I would totally niche down for the
[54:14] Yeah, I would totally niche down for the Google reviews.
[54:18] Um but but on that specifically uh we
[54:21] Um but but on that specifically uh we have some examples of businesses
[54:22] have some examples of businesses glowing. We already have these
[54:23] glowing. We already have these demonstrations for real. We have like
[54:25] demonstrations for real. We have like mountains of business owners saying they
[54:26] mountains of business owners saying they blew up part. So Matt says part of our
[54:29] blew up part. So Matt says part of our process we ask clients to record video
[54:30] process we ask clients to record video selfies using our scripts to use for
[54:32] selfies using our scripts to use for Facebook ad creatives. What image would
[54:34] Facebook ad creatives. What image would you show to represent that? Currently we
[54:36] you show to represent that? Currently we have a pick of a landscaper doing a
[54:38] have a pick of a landscaper doing a selfie. So I'll show you where that
[54:39] selfie. So I'll show you where that comes up in a second, Matt. Um,
[54:43] comes up in a second, Matt. Um, so the next piece of the puzzle is they
[54:45] so the next piece of the puzzle is they will wonder to themselves, how does it
[54:48] will wonder to themselves, how does it work? And this is the piece, by the way,
[54:49] work? And this is the piece, by the way, that is missing from most people's
[54:50] that is missing from most people's presentation.
[54:52] presentation. And how does it work is going to be a
[54:54] And how does it work is going to be a little bit different for all of you
[54:55] little bit different for all of you guys, but for most of you guys, it's
[54:57] guys, but for most of you guys, it's going to be approximately three to five
[54:59] going to be approximately three to five steps. It's okay if it's six or seven.
[55:01] steps. It's okay if it's six or seven. Like it doesn't it's not the end of the
[55:02] Like it doesn't it's not the end of the world if it's an extra step or two. But
[55:04] world if it's an extra step or two. But I'll show you for example with
[55:06] I'll show you for example with restoration
[55:07] restoration how we were able to get them those kind
[55:09] how we were able to get them those kind of specific flood jobs is we would say
[55:13] of specific flood jobs is we would say we identify
[55:15] we identify the flood job keywords in your market.
[55:20] Um then I'd say
[55:23] Um then I'd say um we optimize your GBP your Google
[55:26] um we optimize your GBP your Google business place and website for those
[55:31] business place and website for those keywords.
[55:33] keywords. Um,
[55:35] Um, we emphasize
[55:39] examples of your work
[55:42] examples of your work and that you're quick
[55:44] and that you're quick or fast so people call you.
[55:49] or fast so people call you. You drive to the job site.
[55:54] And again,
[55:56] And again, I'm I I'm not going to like go through
[55:59] I'm I I'm not going to like go through this in super detail, but I do each of
[56:02] this in super detail, but I do each of these as a picture, right? So, I'll give
[56:04] these as a picture, right? So, I'll give you an example of a picture I might
[56:06] you an example of a picture I might generate to show these steps.
[56:14] I'll give you a real example. We had a
[56:16] I'll give you a real example. We had a water damage restoration
[56:19] water damage restoration San Antonio.
[56:21] San Antonio. So, I show an example search of somebody
[56:23] So, I show an example search of somebody searching in their area
[56:28] and I go I take a screenshot
[56:31] and I go I take a screenshot and I go to this fancy image tool called
[56:34] and I go to this fancy image tool called Microsoft Paint.
[56:37] Microsoft Paint. I put a little box around this is a
[56:39] I put a little box around this is a search result.
[56:42] search result. This is a business getting phone calls.
[56:45] This is a business getting phone calls. And then I go there and I say
[56:49] And then I go there and I say we identify the keywords in your market.
[56:55] And then I would say we optimize your
[56:58] And then I would say we optimize your GBP. So let's show them an example of
[57:01] GBP. So let's show them an example of and ob obviously I could use AI for
[57:03] and ob obviously I could use AI for these images just like we did
[57:07] these images just like we did but for the sake of just you know not
[57:08] but for the sake of just you know not making this a 4hour presentation
[57:24] and then this one has examples of their
[57:26] and then this one has examples of their work. So let's like click on
[57:30] work. So let's like click on That one like right there looks like a
[57:31] That one like right there looks like a good example of their work. By the way,
[57:33] good example of their work. By the way, contractors, man, these guys sure just
[57:36] contractors, man, these guys sure just love pictures of their trucks. I don't
[57:38] love pictures of their trucks. I don't know why they all want to show and
[57:40] know why they all want to show and pictures of their trucks. Look at my
[57:42] pictures of their trucks. Look at my truck. Oh, you got an awesome truck. We
[57:44] truck. Oh, you got an awesome truck. We got to pick you.
[57:47] got to pick you. Actually, let's use that truck since
[57:49] Actually, let's use that truck since they uh since I got a picture of it.
[57:57] So, I'm I'm going to give you guys like
[57:58] So, I'm I'm going to give you guys like an example walk through of this
[58:00] an example walk through of this presentation that we built in real time.
[58:04] Oh, Patrick's waiting. Trying to keep
[58:06] Oh, Patrick's waiting. Trying to keep the bots waiting so we don't fill up.
[58:11] Um, so when I'm explaining to them how
[58:14] Um, so when I'm explaining to them how the process works in a couple of steps,
[58:16] the process works in a couple of steps, so like taking it from the beginning
[58:18] so like taking it from the beginning just like kind of so you guys can see
[58:19] just like kind of so you guys can see the flow of it is I would say, "Hey,
[58:24] the flow of it is I would say, "Hey, um, Mr. a restoration contractor. Want
[58:26] um, Mr. a restoration contractor. Want to show you how you can get full
[58:28] to show you how you can get full mitigation jobs and have people like um
[58:33] mitigation jobs and have people like um you know get you to do
[58:36] you know get you to do full like full insurance jobs, something
[58:38] full like full insurance jobs, something like that. And this will work really
[58:40] like that. And this will work really really well for you if you can call the
[58:43] really well for you if you can call the leads within 5 minutes. Let me show you
[58:45] leads within 5 minutes. Let me show you really quickly how it works. Start by
[58:47] really quickly how it works. Start by identifying the keywords where people
[58:49] identifying the keywords where people are looking for mitigation jobs. We
[58:51] are looking for mitigation jobs. We optimize your GBP so it's set up to to
[58:55] optimize your GBP so it's set up to to be in front of those. We show off your
[58:57] be in front of those. We show off your work and your Google reviews and your
[58:59] work and your Google reviews and your ass drives to the job site to go quote
[59:01] ass drives to the job site to go quote it.
[59:04] Um,
[59:07] Um, by the way, if you show them, anybody
[59:09] by the way, if you show them, anybody anybody have an idea what the next thing
[59:10] anybody have an idea what the next thing like the next thought that will occur in
[59:12] like the next thought that will occur in their mind is
[59:18] um,
[59:22] if you're selling speed to lead, like
[59:24] if you're selling speed to lead, like when you're talking like you got an AI
[59:26] when you're talking like you got an AI solution or like a GHL thing that does
[59:27] solution or like a GHL thing that does the follow-up for them. Can you clarify
[59:29] the follow-up for them. Can you clarify that, Kyle?
[59:32] that, Kyle? Is it how much is it?
[59:35] Is it how much is it? >> Yeah, that's the question. Who said
[59:37] >> Yeah, that's the question. Who said that?
[59:38] that? >> Eric.
[59:39] >> Eric. >> Yeah, you're correct.
[59:42] >> Yeah, you're correct. >> Yeah, Frankie, it's a uh um AI solution
[59:47] >> Yeah, Frankie, it's a uh um AI solution to to u respond to their leads within a
[59:51] to to u respond to their leads within a minute or two. So, so in that case, like
[59:53] minute or two. So, so in that case, like what I would actually do is show them a
[59:56] what I would actually do is show them a problem demonstration of just like what
[59:58] problem demonstration of just like what percentage of leads they're actually
[01:00:00] percentage of leads they're actually missing and like what it's costing them.
[01:00:03] missing and like what it's costing them. And then as far as the this will work
[01:00:05] And then as far as the this will work for you if
[01:00:07] for you if um like in your case, it's pro it's
[01:00:10] um like in your case, it's pro it's probably like just information you need
[01:00:12] probably like just information you need from them. I need to know your hours. I
[01:00:14] from them. I need to know your hours. I need to know what services you offer. I
[01:00:15] need to know what services you offer. I need to know your approximate price. I
[01:00:17] need to know your approximate price. I need to know where you want me to send
[01:00:19] need to know where you want me to send the bookings to. Right? like just basic
[01:00:21] the bookings to. Right? like just basic info, but like you're you're actually
[01:00:23] info, but like you're you're actually going to do that as part of the process.
[01:00:24] going to do that as part of the process. So you're you're kind of like, you know,
[01:00:27] So you're you're kind of like, you know, spelling out what's going to come next.
[01:00:31] spelling out what's going to come next. >> Yep. Okay.
[01:00:32] >> Yep. Okay. >> So, so that's probably how I would do
[01:00:34] >> So, so that's probably how I would do that.
[01:00:36] that. Um,
[01:00:36] Um, >> thanks.
[01:00:37] >> thanks. >> So, the person said, "How much?" And
[01:00:39] >> So, the person said, "How much?" And this is I'm I I I give you a short
[01:00:41] this is I'm I I I give you a short version of what I showed our mastermind
[01:00:42] version of what I showed our mastermind folks the other day. But this is the
[01:00:45] folks the other day. But this is the formula I use to present price is I say
[01:00:47] formula I use to present price is I say the investment is blank
[01:00:50] the investment is blank and I say
[01:00:53] and I say for that you will get
[01:00:59] and I say works well if and I restate
[01:01:02] and I say works well if and I restate the qualifications and by the way
[01:01:06] the qualifications and by the way this is why the price actually does not
[01:01:08] this is why the price actually does not matter. I think that was you typing
[01:01:11] matter. I think that was you typing Patrick so I'm going to mute you. Um,
[01:01:16] one of my next goals, by the way, I
[01:01:18] one of my next goals, by the way, I haven't done this yet, but just sharing
[01:01:19] haven't done this yet, but just sharing you guys one of my intentions is I in
[01:01:21] you guys one of my intentions is I in intend to sell a $10 million yacht
[01:01:24] intend to sell a $10 million yacht through video. I've sold houses, a
[01:01:26] through video. I've sold houses, a couple of them. I've sold a car, and now
[01:01:29] couple of them. I've sold a car, and now I'm like, why not sell a $10 million
[01:01:30] I'm like, why not sell a $10 million boat, right? Um,
[01:01:35] boat, right? Um, why if I why does somebody buy a $10
[01:01:39] why if I why does somebody buy a $10 million boat? like $10 million is
[01:01:41] million boat? like $10 million is expensive clearly, right? Like by most
[01:01:43] expensive clearly, right? Like by most people's standards. So why would
[01:01:45] people's standards. So why would somebody give $10 million for a boat?
[01:01:48] somebody give $10 million for a boat? And the answer is because the boat
[01:01:49] And the answer is because the boat they're getting is cooler than the $10
[01:01:51] they're getting is cooler than the $10 million, right? So So it's not about how
[01:01:55] million, right? So So it's not about how much money it is. People like I've heard
[01:01:56] much money it is. People like I've heard people say, "Oh, it only works for 1,200
[01:01:58] people say, "Oh, it only works for 1,200 only." Just so you know, we've sold
[01:02:00] only." Just so you know, we've sold $100,000 [ __ ] above, beyond, like
[01:02:02] $100,000 [ __ ] above, beyond, like anything in between, low ticket, high
[01:02:04] anything in between, low ticket, high ticket, you name it. The most important
[01:02:06] ticket, you name it. The most important detail is that the thing they're going
[01:02:07] detail is that the thing they're going to get is in higher value than the thing
[01:02:10] to get is in higher value than the thing they're paying for. So, in my case,
[01:02:11] they're paying for. So, in my case, using restoration, it would be the
[01:02:14] using restoration, it would be the investment is
[01:02:16] investment is $28.99 a month. That's our actual uh
[01:02:20] $28.99 a month. That's our actual uh checkout page. So, I'd say the
[01:02:22] checkout page. So, I'd say the investment is the old $28.99 a month.
[01:02:25] investment is the old $28.99 a month. And I'd say for that,
[01:02:28] And I'd say for that, you're going to get 50 to 100 mitigation
[01:02:33] you're going to get 50 to 100 mitigation flood job calls.
[01:02:35] flood job calls. per month and works well if it's just a
[01:02:38] per month and works well if it's just a restatement of
[01:02:42] restatement of um this step right here.
[01:02:46] Your ass can call them in five minutes
[01:02:48] Your ass can call them in five minutes or less.
[01:02:54] Okay, so the next piece of the puzzle,
[01:02:56] Okay, so the next piece of the puzzle, by the way, this is the thing people
[01:02:57] by the way, this is the thing people screw up the most in a Loom
[01:02:59] screw up the most in a Loom presentation. like number um number one
[01:03:02] presentation. like number um number one and two are like the opener and the
[01:03:03] and two are like the opener and the close.
[01:03:05] close. Um
[01:03:09] Frankie, this is so good. Honestly,
[01:03:10] Frankie, this is so good. Honestly, we're all making this harder than is I'm
[01:03:11] we're all making this harder than is I'm just finally asking myself, how would I
[01:03:12] just finally asking myself, how would I want somebody to sell to my me? My new
[01:03:14] want somebody to sell to my me? My new go. Yeah, totally. A big part of this is
[01:03:16] go. Yeah, totally. A big part of this is it's a golden rule of selling is you're
[01:03:18] it's a golden rule of selling is you're you're selling, you know, kind of the
[01:03:20] you're selling, you know, kind of the way we like to be sold to. So, here's my
[01:03:22] way we like to be sold to. So, here's my question. Okay. Um what are they asking
[01:03:25] question. Okay. Um what are they asking next? If if you shown them something
[01:03:27] next? If if you shown them something they want, you shown them who it works
[01:03:29] they want, you shown them who it works for, you shown them how the process
[01:03:31] for, you shown them how the process works, and you shown them how much
[01:03:32] works, and you shown them how much money, and they're still with you, what
[01:03:34] money, and they're still with you, what do you think the next thing they want to
[01:03:36] do you think the next thing they want to know is?
[01:03:38] know is? >> Trustworthy.
[01:03:40] >> Trustworthy. >> I heard somebody say that, but you got
[01:03:41] >> I heard somebody say that, but you got talked over.
[01:03:43] talked over. >> How can I get it?
[01:03:45] >> How can I get it? >> How can I get it? And by the way,
[01:03:48] >> How can I get it? And by the way, so like let's let's call that what do I
[01:03:51] so like let's let's call that what do I do next?
[01:03:53] do next? Okay. Most
[01:03:55] Okay. Most >> what about the question, are you the
[01:03:57] >> what about the question, are you the right one? Can I trust you? Are you
[01:03:59] right one? Can I trust you? Are you trustworthy?
[01:04:00] trustworthy? >> Well, part of that is we're calling out
[01:04:03] >> Well, part of that is we're calling out who who the right person is. But if I'm
[01:04:05] who who the right person is. But if I'm telling you, if you demonstrate
[01:04:06] telling you, if you demonstrate something they want and you show them in
[01:04:08] something they want and you show them in like a clear visual way, it'll
[01:04:10] like a clear visual way, it'll automatically be assumed that you know
[01:04:11] automatically be assumed that you know how to do that thing and therefore are
[01:04:13] how to do that thing and therefore are trustworthy, right? Like to me, there's
[01:04:15] trustworthy, right? Like to me, there's a great deal of skill shown if I show
[01:04:17] a great deal of skill shown if I show you the exact type of job that you most
[01:04:19] you the exact type of job that you most want to get and I show it to you in a
[01:04:21] want to get and I show it to you in a picture and I show you exactly a
[01:04:22] picture and I show you exactly a step-by-step process to get it and I
[01:04:25] step-by-step process to get it and I show it to you in a way where it's
[01:04:26] show it to you in a way where it's affordable for you. It's it's assumed I
[01:04:29] affordable for you. It's it's assumed I know how to do it. Like a big part of
[01:04:30] know how to do it. Like a big part of this Aaron can confirm what I said like
[01:04:32] this Aaron can confirm what I said like u because she's a former attorney, but I
[01:04:35] u because she's a former attorney, but I used to work a lot of years with uh
[01:04:37] used to work a lot of years with uh personal injury attorneys and they would
[01:04:38] personal injury attorneys and they would tell me if you go to court there's
[01:04:41] tell me if you go to court there's nothing you can say without evidence.
[01:04:43] nothing you can say without evidence. You can say, you know, Frankie hurt his
[01:04:46] You can say, you know, Frankie hurt his back in a car accident, but if you don't
[01:04:47] back in a car accident, but if you don't bring the evidence, it's not true. You
[01:04:50] bring the evidence, it's not true. You can say Frankie won't be able to work,
[01:04:52] can say Frankie won't be able to work, but if I don't bring a doctor in the
[01:04:54] but if I don't bring a doctor in the medical bills, it's not true. You can
[01:04:56] medical bills, it's not true. You can say Frankie's car was totaled, but if I
[01:04:57] say Frankie's car was totaled, but if I don't bring the pictures and the repair
[01:04:59] don't bring the pictures and the repair bill and the insurance statements, it
[01:05:01] bill and the insurance statements, it never happened. And so, a lot of what
[01:05:03] never happened. And so, a lot of what makes us quote unquote believable in
[01:05:05] makes us quote unquote believable in this is we're bringing the evidence.
[01:05:07] this is we're bringing the evidence. Like, every step of the way, I'm like,
[01:05:08] Like, every step of the way, I'm like, transparently, I'm going to show you
[01:05:10] transparently, I'm going to show you this is what we're going to get you.
[01:05:11] this is what we're going to get you. this is how we're going to get them. Uh
[01:05:13] this is how we're going to get them. Uh this is exactly what we're going to do
[01:05:15] this is exactly what we're going to do for you. Right? So the the evidence is
[01:05:17] for you. Right? So the the evidence is actually what makes you trust. Um yeah.
[01:05:21] actually what makes you trust. Um yeah. Um I'll I'll give you guys the Google.
[01:05:23] Um I'll I'll give you guys the Google. In fact, if you guys want, you guys can
[01:05:24] In fact, if you guys want, you guys can have access to the Google Doc right now.
[01:05:27] have access to the Google Doc right now. No need to wait.
[01:05:32] I'll uh I'll I'll organize the prompts
[01:05:34] I'll uh I'll I'll organize the prompts into like templates for you guys. So
[01:05:37] into like templates for you guys. So yeah, how do I get it? Let's just call
[01:05:38] yeah, how do I get it? Let's just call that how do I get it.
[01:05:41] that how do I get it. Okay, so here's what I want to tell you
[01:05:43] Okay, so here's what I want to tell you about how to get it. They don't know how
[01:05:46] about how to get it. They don't know how to buy this [ __ ] from you. Why is that?
[01:05:49] to buy this [ __ ] from you. Why is that? Why do they not know how to buy it from
[01:05:50] Why do they not know how to buy it from you?
[01:05:54] >> And the answer is because every agency
[01:05:57] >> And the answer is because every agency >> does it differently. One person does
[01:05:59] >> does it differently. One person does QuickBooks, another person sends an AC
[01:06:02] QuickBooks, another person sends an AC payment request, another person does
[01:06:05] payment request, another person does Stripe, another person manually invoices
[01:06:08] Stripe, another person manually invoices them. They don't know how they're
[01:06:10] them. They don't know how they're supposed to buy it from you. So, you
[01:06:12] supposed to buy it from you. So, you need to [ __ ] tell them clearly. Like,
[01:06:14] need to [ __ ] tell them clearly. Like, so a lot of people what they'll do is
[01:06:15] so a lot of people what they'll do is they'll end their Loom video and go,
[01:06:16] they'll end their Loom video and go, "So, if you'd like to get started, let
[01:06:18] "So, if you'd like to get started, let me know. Let you know what how." So, I'm
[01:06:20] me know. Let you know what how." So, I'm telling you, if you want to make closing
[01:06:23] telling you, if you want to make closing more exact, show them exactly how to buy
[01:06:26] more exact, show them exactly how to buy it. So, for me, this is my real checkout
[01:06:29] it. So, for me, this is my real checkout page, just so you guys know. Okay.
[01:06:33] page, just so you guys know. Okay. So, I'm going to put a picture of that.
[01:06:35] So, I'm going to put a picture of that. So, like let's put this uh presentation
[01:06:37] So, like let's put this uh presentation together. And I'll just kind of like
[01:06:38] together. And I'll just kind of like softly go through it, but I'd say, "Hey,
[01:06:40] softly go through it, but I'd say, "Hey, restoration contractor. In this video,
[01:06:42] restoration contractor. In this video, I'm going to show you exactly how you
[01:06:44] I'm going to show you exactly how you can get full mitigation jobs in your
[01:06:47] can get full mitigation jobs in your city and get about 50 to 100 of these a
[01:06:49] city and get about 50 to 100 of these a month. As you can see, this is a lady
[01:06:50] month. As you can see, this is a lady who reached out with a flooded basement.
[01:06:52] who reached out with a flooded basement. Her sump pump is gone. These are the
[01:06:54] Her sump pump is gone. These are the kind of jobs we can bring you. Uh we
[01:06:56] kind of jobs we can bring you. Uh we found this works really, really well. If
[01:06:57] found this works really, really well. If you can call the leads within five
[01:06:59] you can call the leads within five minutes of inquiry, so like speed is the
[01:07:01] minutes of inquiry, so like speed is the name of the game. If you can be fast,
[01:07:02] name of the game. If you can be fast, this will work for you. Here's what we
[01:07:04] this will work for you. Here's what we figured out. There are certain keywords
[01:07:06] figured out. There are certain keywords where people are looking for mitigation
[01:07:08] where people are looking for mitigation jobs. Here's an example of one. Water
[01:07:10] jobs. Here's an example of one. Water damage mitigation uh San Antonio. Uh
[01:07:14] damage mitigation uh San Antonio. Uh what we do is we optimize your listing
[01:07:16] what we do is we optimize your listing to get in front of those exact keywords
[01:07:18] to get in front of those exact keywords so that people looking for that kind of
[01:07:19] so that people looking for that kind of work, they find you. Then we emphasize
[01:07:22] work, they find you. Then we emphasize your work and show off that you're
[01:07:23] your work and show off that you're trustworthy by just giving people as
[01:07:25] trustworthy by just giving people as examples of the rebuilds and stuff you
[01:07:27] examples of the rebuilds and stuff you do. And then what you have to do is you
[01:07:28] do. And then what you have to do is you have to drive to the job and you go
[01:07:30] have to drive to the job and you go quote it. No, you will not get all the
[01:07:31] quote it. No, you will not get all the jobs you quote, but if you're the
[01:07:33] jobs you quote, but if you're the fastest one there, you're going to win
[01:07:34] fastest one there, you're going to win more of them than you don't. If you'd
[01:07:36] more of them than you don't. If you'd like to get started with this, the
[01:07:37] like to get started with this, the investment for this is $28.99 a month.
[01:07:40] investment for this is $28.99 a month. Typically, you're going to get about 50
[01:07:41] Typically, you're going to get about 50 to 100 mitigation flood job calls. This
[01:07:43] to 100 mitigation flood job calls. This is SEO, so it does take some time to
[01:07:45] is SEO, so it does take some time to kick in. You won't get these
[01:07:46] kick in. You won't get these immediately. This will happen after 3 to
[01:07:48] immediately. This will happen after 3 to 6 months. Um, it works really, really
[01:07:51] 6 months. Um, it works really, really well if you can call the leads in the
[01:07:52] well if you can call the leads in the next 5 minutes. If that sounds like you
[01:07:54] next 5 minutes. If that sounds like you and you'd like to get started, I got a
[01:07:56] and you'd like to get started, I got a little button below this video. It will
[01:07:58] little button below this video. It will take you to this form right here. Well,
[01:08:00] take you to this form right here. Well, you see our checkout page. When you
[01:08:02] you see our checkout page. When you click on the check out page right here,
[01:08:04] click on the check out page right here, this is what you'll see. So, you go
[01:08:05] this is what you'll see. So, you go ahead and enter your credit card
[01:08:06] ahead and enter your credit card information, all that to get started.
[01:08:08] information, all that to get started. And then what will happen is Henry from
[01:08:10] And then what will happen is Henry from my team will reach out just to get a few
[01:08:12] my team will reach out just to get a few basic info from you about your Google
[01:08:14] basic info from you about your Google business page and to get started. It
[01:08:16] business page and to get started. It usually takes a couple hours before we
[01:08:18] usually takes a couple hours before we get that. So, don't panic. If you submit
[01:08:20] get that. So, don't panic. If you submit your payment info and nothing happens
[01:08:21] your payment info and nothing happens immediately, there's no fireworks
[01:08:23] immediately, there's no fireworks there's that go off, no gold stars. But,
[01:08:25] there's that go off, no gold stars. But, if that sounds like you, I want you to
[01:08:26] if that sounds like you, I want you to click the button below. go ahead and get
[01:08:28] click the button below. go ahead and get started. You can go ahead and fill out
[01:08:29] started. You can go ahead and fill out your payment information. And if you got
[01:08:31] your payment information. And if you got a question, uh, the best way you can
[01:08:33] a question, uh, the best way you can reach me is over here on text. My number
[01:08:34] reach me is over here on text. My number is 312-6007598.
[01:08:37] is 312-6007598. I'll put a link to that below as well.
[01:08:39] I'll put a link to that below as well. If you got a question, just go ahead and
[01:08:40] If you got a question, just go ahead and feel free to text me. And, uh, if this
[01:08:42] feel free to text me. And, uh, if this is not a fit for you, I thanks thanks
[01:08:44] is not a fit for you, I thanks thanks for watching this. But otherwise, go
[01:08:45] for watching this. But otherwise, go ahead and click that button and you can
[01:08:46] ahead and click that button and you can get started.
[01:08:48] get started. By the way, that's an entire video close
[01:08:50] By the way, that's an entire video close just done like for you guys live in real
[01:08:52] just done like for you guys live in real time.
[01:08:55] So you're actually not sending this as
[01:08:58] So you're actually not sending this as an email. This is just what you screen
[01:09:00] an email. This is just what you screen share with your face in like a Loom
[01:09:02] share with your face in like a Loom video.
[01:09:03] video. >> Yeah.
[01:09:03] >> Yeah. >> And then send that as a link in an
[01:09:07] >> And then send that as a link in an email.
[01:09:07] email. >> Can you share the video template? I
[01:09:09] >> Can you share the video template? I don't know what you mean by that. Can I
[01:09:10] don't know what you mean by that. Can I share the video template? The images are
[01:09:13] share the video template? The images are the slides of the presentation. Yeah. I
[01:09:14] the slides of the presentation. Yeah. I I usually put my video on the uh or my
[01:09:17] I usually put my video on the uh or my face on the presentation. I think it
[01:09:18] face on the presentation. I think it helps conversions, but I've seen people
[01:09:20] helps conversions, but I've seen people do it without them. It converts as well
[01:09:22] do it without them. It converts as well like like that.
[01:09:24] like like that. Um, yeah, we're all over complicated.
[01:09:26] Um, yeah, we're all over complicated. What should the hand So, so this is this
[01:09:28] What should the hand So, so this is this is a good question. Shia asks about the
[01:09:30] is a good question. Shia asks about the handraiser. Okay, so going back to like
[01:09:33] handraiser. Okay, so going back to like the process, the only difference between
[01:09:35] the process, the only difference between the hand raiser, the pre-selling, the
[01:09:37] the hand raiser, the pre-selling, the plan, the loom video, and the follow-up
[01:09:39] plan, the loom video, and the follow-up is the level of detail. So, the way I
[01:09:41] is the level of detail. So, the way I can I I kind of the analogy I use is
[01:09:44] can I I kind of the analogy I use is imagine I say to you like I see Aaron
[01:09:46] imagine I say to you like I see Aaron there. I say, "Hey, my my neighbor uh
[01:09:49] there. I say, "Hey, my my neighbor uh Aaron is single and she really wants to
[01:09:51] Aaron is single and she really wants to meet you. would you like to uh to to get
[01:09:54] meet you. would you like to uh to to get introduced? If you say yes, then we have
[01:09:57] introduced? If you say yes, then we have some things to figure out. If you say
[01:10:00] some things to figure out. If you say no, like she's a lawyer. I'm not into
[01:10:02] no, like she's a lawyer. I'm not into lawyers. They're way too serious for me.
[01:10:04] lawyers. They're way too serious for me. Um you know, whatever. I'm not into
[01:10:06] Um you know, whatever. I'm not into that. Well, then we don't need to build
[01:10:07] that. Well, then we don't need to build a presentation. We don't need to do
[01:10:09] a presentation. We don't need to do anything. But imagine, for example, you
[01:10:10] anything. But imagine, for example, you do say yes. I'm interested in meeting
[01:10:12] do say yes. I'm interested in meeting Aaron. Well, now I got to pre-sell you
[01:10:14] Aaron. Well, now I got to pre-sell you the plan. So, I got to say, "Well, I'm
[01:10:15] the plan. So, I got to say, "Well, I'm having a barbecue this Sunday, and she's
[01:10:18] having a barbecue this Sunday, and she's going to be there, and I want you to
[01:10:19] going to be there, and I want you to come, too, and I'm going to like
[01:10:21] come, too, and I'm going to like casually introduce you guys and kind of
[01:10:22] casually introduce you guys and kind of like subtly nudge it along. Can you come
[01:10:24] like subtly nudge it along. Can you come to my barbecue on Sunday?" If it's yes,
[01:10:27] to my barbecue on Sunday?" If it's yes, now we need even more detail. What time,
[01:10:29] now we need even more detail. What time, what location? Do I need to bring
[01:10:30] what location? Do I need to bring anything? Should I wear something? Aaron
[01:10:33] anything? Should I wear something? Aaron really likes the New England Patriots.
[01:10:35] really likes the New England Patriots. Should I mention Tom Brady? Like, those
[01:10:36] Should I mention Tom Brady? Like, those things come up. Now, I'm sending a Loom
[01:10:38] things come up. Now, I'm sending a Loom video. And we might even get deeper into
[01:10:41] video. And we might even get deeper into follow-ups with like uh okay, can you
[01:10:44] follow-ups with like uh okay, can you can you remember to wear your blue
[01:10:46] can you remember to wear your blue shirt? See you at 3:00. Make sure to
[01:10:48] shirt? See you at 3:00. Make sure to park over here. Like it's just so this
[01:10:50] park over here. Like it's just so this is why I say if they won't raise their
[01:10:51] is why I say if they won't raise their hand for it, they won't buy it. So in
[01:10:53] hand for it, they won't buy it. So in the case of like the presentation I just
[01:10:55] the case of like the presentation I just showed you, my hand raiser is who here
[01:10:57] showed you, my hand raiser is who here would be interested in getting full
[01:10:58] would be interested in getting full mitigation jobs? And then they go me me
[01:11:01] mitigation jobs? And then they go me me and then I go, hey, let me show you uh
[01:11:04] and then I go, hey, let me show you uh how you can get those full mitigation
[01:11:05] how you can get those full mitigation jobs. the easiest way to we found to get
[01:11:07] jobs. the easiest way to we found to get them without dependent on plumbers to is
[01:11:09] them without dependent on plumbers to is to go to Google because there's all
[01:11:10] to go to Google because there's all these people looking. If you're
[01:11:11] these people looking. If you're interested in getting someone to help
[01:11:12] interested in getting someone to help you build that, check out my video. They
[01:11:16] you build that, check out my video. They check out the video. Loom sends you a
[01:11:18] check out the video. Loom sends you a notification. You know, they watched it.
[01:11:19] notification. You know, they watched it. And then the follow-up is just going
[01:11:21] And then the follow-up is just going again in greater detail is like, let me
[01:11:23] again in greater detail is like, let me show you the exact keywords in your city
[01:11:25] show you the exact keywords in your city that they're looking for you. Let me
[01:11:27] that they're looking for you. Let me show you the exact changes you need to
[01:11:29] show you the exact changes you need to make to your GBP. Let me show you
[01:11:31] make to your GBP. Let me show you exactly which job photos of yours that I
[01:11:34] exactly which job photos of yours that I want to show off. uh let me show you
[01:11:36] want to show off. uh let me show you like you know how you need to handle the
[01:11:38] like you know how you need to handle the calls that are coming and those are my
[01:11:39] calls that are coming and those are my follow-up email. So it's the same thing
[01:11:41] follow-up email. So it's the same thing throughout that gets them to raise their
[01:11:43] throughout that gets them to raise their hand. So um you can go straight to video
[01:11:46] hand. So um you can go straight to video by the way and close but it's also like
[01:11:48] by the way and close but it's also like if you if you walk up to strange girls
[01:11:49] if you if you walk up to strange girls on the street and say will you marry me?
[01:11:52] on the street and say will you marry me? >> You will get a few to say yes.
[01:11:55] >> You will get a few to say yes. >> Um but I don't recommend it as an
[01:11:57] >> Um but I don't recommend it as an overall strategy like like go on some
[01:11:59] overall strategy like like go on some dates and you know try and win each
[01:12:01] dates and you know try and win each other over. And so like this is the
[01:12:02] other over. And so like this is the process I'm taking people through all
[01:12:04] process I'm taking people through all the time as I'm getting to and and I
[01:12:06] the time as I'm getting to and and I know by the way if they won't if I say
[01:12:08] know by the way if they won't if I say who's interested in full mitigation jobs
[01:12:10] who's interested in full mitigation jobs and nobody says me whether that's an ad
[01:12:12] and nobody says me whether that's an ad or outreach or a social media post or a
[01:12:15] or outreach or a social media post or a YouTube video don't make no difference
[01:12:17] YouTube video don't make no difference they ain't going to buy it. So like I
[01:12:19] they ain't going to buy it. So like I don't need to worry about Loom videos.
[01:12:20] don't need to worry about Loom videos. So like I can test my offer in a
[01:12:22] So like I can test my offer in a sentence or two to and and I'll know if
[01:12:24] sentence or two to and and I'll know if people say I'm interested they'll likely
[01:12:25] people say I'm interested they'll likely buy it. So, just like uh we go to some
[01:12:29] buy it. So, just like uh we go to some of the other ones and I'll show you guys
[01:12:30] of the other ones and I'll show you guys some other niches, but I do like
[01:12:32] some other niches, but I do like dentists. If I say, "Who's interested in
[01:12:34] dentists. If I say, "Who's interested in getting Invisalign patients with
[01:12:35] getting Invisalign patients with Facebook?" And no dentist says me. I
[01:12:39] Facebook?" And no dentist says me. I don't need to make a video about that. I
[01:12:41] don't need to make a video about that. I don't need to make a service about it.
[01:12:42] don't need to make a service about it. And by the way, this doesn't mean like
[01:12:44] And by the way, this doesn't mean like for a lot of you guys, it doesn't mean
[01:12:45] for a lot of you guys, it doesn't mean you need to abandon your niche or
[01:12:47] you need to abandon your niche or abandon Facebook ads and start a new
[01:12:49] abandon Facebook ads and start a new service. Like, I see people hop niches.
[01:12:51] service. Like, I see people hop niches. It just means you need to try a
[01:12:53] It just means you need to try a different angle. In the same way that
[01:12:54] different angle. In the same way that like if I run a restaurant and I say,
[01:12:57] like if I run a restaurant and I say, "Hey, I got two for one chicken wings."
[01:12:59] "Hey, I got two for one chicken wings." And nobody says they're interested. Then
[01:13:01] And nobody says they're interested. Then I don't need to get out of the
[01:13:02] I don't need to get out of the restaurant business or move towns. I
[01:13:04] restaurant business or move towns. I just need to go tomorrow. Hey, we got
[01:13:05] just need to go tomorrow. Hey, we got all you can eat barbecue. We got ribs
[01:13:08] all you can eat barbecue. We got ribs and and chicken, we got cornbread and
[01:13:10] and and chicken, we got cornbread and like I just try a different angle,
[01:13:12] like I just try a different angle, right? So if they don't respond to
[01:13:14] right? So if they don't respond to Invisalign, uh I wouldn't change like,
[01:13:16] Invisalign, uh I wouldn't change like, "Oh, okay. I'm not going to do database
[01:13:18] "Oh, okay. I'm not going to do database reactivation anymore." or I would just
[01:13:20] reactivation anymore." or I would just change the angle.
[01:13:22] change the angle. Same thing with the med spas here. We
[01:13:23] Same thing with the med spas here. We did like lip fillers. If they don't
[01:13:25] did like lip fillers. If they don't respond to lip fillers, I could
[01:13:26] respond to lip fillers, I could literally just change it to cheek
[01:13:27] literally just change it to cheek fillers. And that alone, that detail
[01:13:29] fillers. And that alone, that detail alone, right? It doesn't change my
[01:13:31] alone, right? It doesn't change my service. I'm still going to do a
[01:13:32] service. I'm still going to do a database reactivation. I'm still going
[01:13:34] database reactivation. I'm still going to invite people to stuff. Um, just want
[01:13:37] to invite people to stuff. Um, just want to check if you guys are still following
[01:13:39] to check if you guys are still following along with me.
[01:13:40] along with me. >> What if we send videos?
[01:13:41] >> What if we send videos? >> I do I do have two questions about the
[01:13:44] >> I do I do have two questions about the Loom videos.
[01:13:45] Loom videos. >> Yeah,
[01:13:45] >> Yeah, >> if you don't mind here. Um, on the Loom
[01:13:47] >> if you don't mind here. Um, on the Loom videos, are you hosting them on a
[01:13:50] videos, are you hosting them on a dedicated website or are you just
[01:13:53] dedicated website or are you just sending them the link themselves?
[01:13:56] sending them the link themselves? >> Um, okay.
[01:13:58] >> Um, okay. >> So, um, kind of the the honest answer is
[01:14:01] >> So, um, kind of the the honest answer is it depends how like how your funnel's
[01:14:03] it depends how like how your funnel's set up. Um, so somebody asked, you know,
[01:14:06] set up. Um, so somebody asked, you know, the question I get asked most, is it a
[01:14:08] the question I get asked most, is it a personalized video for each person or is
[01:14:09] personalized video for each person or is it the same video? The first five or 10
[01:14:12] it the same video? The first five or 10 I always personalize until I get used to
[01:14:14] I always personalize until I get used to hearing people say yes. And then after
[01:14:16] hearing people say yes. And then after that it's just one video.
[01:14:18] that it's just one video. >> Usually by the time it's one video it's
[01:14:20] >> Usually by the time it's one video it's just embedded on a page. When it's
[01:14:22] just embedded on a page. When it's personalized it's not embedded on a
[01:14:24] personalized it's not embedded on a page. And part of it it depends on how
[01:14:27] page. And part of it it depends on how you're having the conversation. So like
[01:14:28] you're having the conversation. So like if I was at a BNI meeting or some kind
[01:14:30] if I was at a BNI meeting or some kind of face to face and I said hey I got
[01:14:33] of face to face and I said hey I got some cool stuff to send you. I'd say can
[01:14:35] some cool stuff to send you. I'd say can I just text it to you? And I would text
[01:14:36] I just text it to you? And I would text it out and I would probably send them a
[01:14:38] it out and I would probably send them a video to like their specific video or
[01:14:40] video to like their specific video or that specific link. If I'm running
[01:14:42] that specific link. If I'm running Facebook,
[01:14:44] Facebook, >> what's that?
[01:14:45] >> what's that? >> It would be on then the button to buy.
[01:14:47] >> It would be on then the button to buy. Would that be on the page or does Loom
[01:14:50] Would that be on the page or does Loom have a capability of
[01:14:52] have a capability of >> either the button to buy is on the page
[01:14:54] >> either the button to buy is on the page or I explicitly tell them you know like
[01:14:58] or I explicitly tell them you know like sometimes I'll I'll like uh when I'm on
[01:15:00] sometimes I'll I'll like uh when I'm on this page right or I'm at the end I'll
[01:15:02] this page right or I'm at the end I'll say something like so if you like to get
[01:15:04] say something like so if you like to get started reply with the words or the
[01:15:07] started reply with the words or the phrase I'm in and I will send you a link
[01:15:10] phrase I'm in and I will send you a link to this page so you can get started and
[01:15:11] to this page so you can get started and then it's clear for them that they have
[01:15:13] then it's clear for them that they have to reply to the email and type I'm in
[01:15:15] to reply to the email and type I'm in kind of thing.
[01:15:16] kind of thing. >> Gotcha. Then you just set them
[01:15:18] >> Gotcha. Then you just set them >> a payment link.
[01:15:19] >> a payment link. >> Exactly.
[01:15:21] >> Exactly. >> If you have it on the dedicated website,
[01:15:23] >> If you have it on the dedicated website, do you just put the button right at the
[01:15:25] do you just put the button right at the bottom then?
[01:15:26] bottom then? >> Yeah.
[01:15:28] >> Yeah. >> By the way, when you do this, uh, for
[01:15:30] >> By the way, when you do this, uh, for you guys who like the first time you
[01:15:31] you guys who like the first time you video close, you'll create a new problem
[01:15:33] video close, you'll create a new problem for yourself. I call it inbox hunting
[01:15:35] for yourself. I call it inbox hunting because you'll start having payments
[01:15:37] because you'll start having payments show up in non-traditional business
[01:15:39] show up in non-traditional business hours. Like somebody will buy your [ __ ]
[01:15:41] hours. Like somebody will buy your [ __ ] at 3:00 in the morning, somebody will
[01:15:42] at 3:00 in the morning, somebody will buy it at 11:30 at night. And you know,
[01:15:45] buy it at 11:30 at night. And you know, obviously you're not set up to onboard
[01:15:46] obviously you're not set up to onboard somebody at 3 in the morning. So a lot
[01:15:48] somebody at 3 in the morning. So a lot of times you'll wake up and you'll go,
[01:15:49] of times you'll wake up and you'll go, "Who just paid me for what? Why are
[01:15:52] "Who just paid me for what? Why are there inbox notifications? What is this
[01:15:54] there inbox notifications? What is this from?
[01:15:56] from? How do um outside of social media?" So
[01:15:59] How do um outside of social media?" So there's there's basically six, just so
[01:16:01] there's there's basically six, just so you know, Carrie.
[01:16:03] you know, Carrie. Six ways you can get somebody to
[01:16:06] Six ways you can get somebody to um
[01:16:08] um become interested. So one is you do one
[01:16:10] become interested. So one is you do one to one. It's my least favorite way of
[01:16:12] to one. It's my least favorite way of doing it, but it's what everybody
[01:16:12] doing it, but it's what everybody teaches. So, one to one is cold calling,
[01:16:15] teaches. So, one to one is cold calling, cold DMs, email,
[01:16:18] cold DMs, email, uh, Instagram messages, Facebook
[01:16:20] uh, Instagram messages, Facebook messages, LinkedIn messages, [ __ ] like
[01:16:22] messages, LinkedIn messages, [ __ ] like that. The second way is content. There's
[01:16:25] that. The second way is content. There's a million ways to do content. Like, you
[01:16:27] a million ways to do content. Like, you can do a podcast and then say at the end
[01:16:29] can do a podcast and then say at the end of it, if you're interested, go to my
[01:16:31] of it, if you're interested, go to my link here. Um, you can do, you know,
[01:16:34] link here. Um, you can do, you know, YouTube videos, you can post social
[01:16:36] YouTube videos, you can post social media content. Um, my favorite long-term
[01:16:39] media content. Um, my favorite long-term strategy, just so you guys know, is
[01:16:40] strategy, just so you guys know, is running ads. I always like once I get
[01:16:42] running ads. I always like once I get this dialed in, I always run ads. I
[01:16:44] this dialed in, I always run ads. I usually try and figure it out
[01:16:46] usually try and figure it out organically for free, meaning I don't
[01:16:48] organically for free, meaning I don't like to lose money on ads, but once I
[01:16:50] like to lose money on ads, but once I know I have an offer that's working,
[01:16:52] know I have an offer that's working, like I turn on ads and I bring people to
[01:16:54] like I turn on ads and I bring people to me. Um, fourth way is you meet people
[01:16:57] me. Um, fourth way is you meet people face to face. So, you know, if I'm
[01:17:00] face to face. So, you know, if I'm trying to sell to Med Spas, I would go
[01:17:01] trying to sell to Med Spas, I would go to the Med Spa event and the Med Spa
[01:17:03] to the Med Spa event and the Med Spa conference and join the Med Spa virtual
[01:17:06] conference and join the Med Spa virtual workshop and [ __ ] like that. And then
[01:17:08] workshop and [ __ ] like that. And then when you have conversations with people
[01:17:09] when you have conversations with people say, "Hey, if you want, I can send you
[01:17:10] say, "Hey, if you want, I can send you some details on how we could get you lip
[01:17:12] some details on how we could get you lip fillers." And then you're sending them
[01:17:14] fillers." And then you're sending them like that. The fifth way, um, good
[01:17:17] like that. The fifth way, um, good oldfashioned referrals is people get
[01:17:19] oldfashioned referrals is people get sent your way because, you know,
[01:17:20] sent your way because, you know, somebody they like, know, and trust
[01:17:22] somebody they like, know, and trust sends them your way and you go, "Here's
[01:17:24] sends them your way and you go, "Here's my video." Um, the sixth way, which is
[01:17:26] my video." Um, the sixth way, which is another my favorite way to start it out,
[01:17:28] another my favorite way to start it out, I call it shoe stores, but you find
[01:17:30] I call it shoe stores, but you find people who have audiences in your space
[01:17:32] people who have audiences in your space and you go create stuff with them, which
[01:17:34] and you go create stuff with them, which will create inbound for you. like I
[01:17:36] will create inbound for you. like I sometimes publish stuff in industry
[01:17:38] sometimes publish stuff in industry magazines or at the industry
[01:17:39] magazines or at the industry associations and then it causes people
[01:17:42] associations and then it causes people to come to me and then I you know send
[01:17:44] to come to me and then I you know send them a video. And then the last way
[01:17:46] them a video. And then the last way which I I wouldn't recommend but there
[01:17:48] which I I wouldn't recommend but there is another way which is job sites you
[01:17:50] is another way which is job sites you know Fiverr, Upwork, places like that
[01:17:53] know Fiverr, Upwork, places like that where people are bidding on work. But
[01:17:55] where people are bidding on work. But basically you're going to have to do one
[01:17:56] basically you're going to have to do one of those seven things. And all of those
[01:17:59] of those seven things. And all of those by the way it doesn't matter which one
[01:18:00] by the way it doesn't matter which one of those you're doing because this this
[01:18:02] of those you're doing because this this works on people. They all start with a
[01:18:04] works on people. They all start with a hand raiser. Like like if I was face tof
[01:18:06] hand raiser. Like like if I was face tof face with a restoration contractor,
[01:18:07] face with a restoration contractor, which I've been at some of the events,
[01:18:09] which I've been at some of the events, I'd say, "Hey, you know, Joe, I had an
[01:18:11] I'd say, "Hey, you know, Joe, I had an idea to get you some mitigation jobs.
[01:18:13] idea to get you some mitigation jobs. Can I send a little video with some
[01:18:15] Can I send a little video with some details on what I'm thinking?"
[01:18:18] details on what I'm thinking?" And um
[01:18:20] And um that's it. Like that's the [ __ ] hand
[01:18:22] that's it. Like that's the [ __ ] hand raiser right there. I got an idea to get
[01:18:24] raiser right there. I got an idea to get you some mitigation jobs. Can I tell you
[01:18:25] you some mitigation jobs. Can I tell you about it? Um and like I said, if if if
[01:18:30] about it? Um and like I said, if if if they won't raise their hand for it, they
[01:18:31] they won't raise their hand for it, they won't buy it. So, I don't need to make a
[01:18:32] won't buy it. So, I don't need to make a service around it. How do you
[01:18:33] service around it. How do you personalize the videos? Um,
[01:18:37] personalize the videos? Um, like I said, the first ones I record for
[01:18:38] like I said, the first ones I record for that person and then and then how I
[01:18:40] that person and then and then how I personalize them long term when I just
[01:18:42] personalize them long term when I just have one video is usually with a
[01:18:44] have one video is usually with a sentence or two in like an email or a
[01:18:46] sentence or two in like an email or a text message. I'll say, "Hey, Aaron, uh,
[01:18:48] text message. I'll say, "Hey, Aaron, uh, I saw you, you know, in Massachusetts
[01:18:51] I saw you, you know, in Massachusetts and you're interested in getting
[01:18:53] and you're interested in getting mitigation jobs. Um, I had a couple
[01:18:55] mitigation jobs. Um, I had a couple ideas for you, but I I I got this video
[01:18:58] ideas for you, but I I I got this video that kind of explains how we work. I'm
[01:19:00] that kind of explains how we work. I'm going to go ahead and send you that and
[01:19:01] going to go ahead and send you that and then I'm happy to answer whatever
[01:19:02] then I'm happy to answer whatever questions you have. And by the way, I
[01:19:04] questions you have. And by the way, I usually handle those questions that
[01:19:06] usually handle those questions that remain. Like almost always, by the way,
[01:19:07] remain. Like almost always, by the way, the the number one question they'll give
[01:19:09] the the number one question they'll give you after this is, "Will this work for
[01:19:12] you after this is, "Will this work for me in my situation?" Like, "I saw you.
[01:19:13] me in my situation?" Like, "I saw you. You did that for that guy in San
[01:19:15] You did that for that guy in San Antonio, but I'm in Frog Balls,
[01:19:16] Antonio, but I'm in Frog Balls, Arkansas. Does it still work in Frog
[01:19:18] Arkansas. Does it still work in Frog Balls, Arkansas?" And I'll handle that
[01:19:20] Balls, Arkansas?" And I'll handle that question over text. You know, yeah, you
[01:19:21] question over text. You know, yeah, you won't get as many calls because it's a
[01:19:23] won't get as many calls because it's a smaller town, but yeah, it still works.
[01:19:25] smaller town, but yeah, it still works. What's the link to the Google doc he's
[01:19:27] What's the link to the Google doc he's building? Uh you can have that right
[01:19:29] building? Uh you can have that right here.
[01:19:30] here. Um for for whoever asks, I usually put
[01:19:32] Um for for whoever asks, I usually put these in actual formal slides, but you
[01:19:34] these in actual formal slides, but you can do in a Google doc. It's less about
[01:19:36] can do in a Google doc. It's less about the technology. Everybody asks me about
[01:19:38] the technology. Everybody asks me about the when do you send it and do you say
[01:19:40] the when do you send it and do you say and send this. It's like it's what it's
[01:19:42] and send this. It's like it's what it's really about is I know what they want. I
[01:19:44] really about is I know what they want. I know what kind of people they most want
[01:19:45] know what kind of people they most want to get through the door. And most
[01:19:47] to get through the door. And most marketers don't. By the way,
[01:19:50] marketers don't. By the way, can I explain the LinkedIn Facebook
[01:19:52] can I explain the LinkedIn Facebook method for hand raisers? Yeah. Real
[01:19:53] method for hand raisers? Yeah. Real simple. I'll show you a real example
[01:19:54] simple. I'll show you a real example because I actually put this in here on
[01:19:56] because I actually put this in here on purpose. What?
[01:19:57] purpose. What? >> Okay. So, I'm a big believer if you can
[01:19:59] >> Okay. So, I'm a big believer if you can make them come to you,
[01:20:02] make them come to you, um
[01:20:03] um you're you'll dramatically increase your
[01:20:05] you're you'll dramatically increase your chances of the sale because it doesn't
[01:20:08] chances of the sale because it doesn't feel So, what I do is um how many of you
[01:20:11] feel So, what I do is um how many of you guys have heard my concept of what um
[01:20:15] guys have heard my concept of what um um shoe buyers
[01:20:23] um you guys heard my concept of shoe
[01:20:25] um you guys heard my concept of shoe buyers? It's the idea that like
[01:20:29] buyers? It's the idea that like >> you want to sell you want to sell
[01:20:30] >> you want to sell you want to sell marketing services to people who buy
[01:20:31] marketing services to people who buy marketing services. So this is an actual
[01:20:33] marketing services. So this is an actual like restoration community and what I
[01:20:35] like restoration community and what I use the communities for. I don't do any
[01:20:37] use the communities for. I don't do any selling in the communities because like
[01:20:38] selling in the communities because like that'll usually get you kicked out. Um
[01:20:42] that'll usually get you kicked out. Um what I do is I friend people that ask
[01:20:44] what I do is I friend people that ask buying questions. And by the way I don't
[01:20:46] buying questions. And by the way I don't I don't limit those buying questions to
[01:20:49] I don't limit those buying questions to who can make my website because I
[01:20:50] who can make my website because I realize that the people who buy one
[01:20:52] realize that the people who buy one thing buy anything. Um, so let me show
[01:20:54] thing buy anything. Um, so let me show you an example.
[01:20:57] you an example. So this this is one of those hidden
[01:20:58] So this this is one of those hidden buying questions that doesn't look like
[01:21:00] buying questions that doesn't look like it. It says, "Can anyone send me a
[01:21:02] it. It says, "Can anyone send me a category 3 sewage Zactimid?" So for
[01:21:05] category 3 sewage Zactimid?" So for those you guys not in this industry,
[01:21:06] those you guys not in this industry, Zacttoid is the name of a quoting
[01:21:08] Zacttoid is the name of a quoting software. By the way, is software free
[01:21:11] software. By the way, is software free or is that a buying question? Is that a
[01:21:13] or is that a buying question? Is that a I got a So I know that this person right
[01:21:15] I got a So I know that this person right here has already spent money on
[01:21:17] here has already spent money on software. So, I would just go add friend
[01:21:21] software. So, I would just go add friend and then I would also friend everybody
[01:21:22] and then I would also friend everybody who's engaging there. So, like there's
[01:21:25] who's engaging there. So, like there's three potential people.
[01:21:28] three potential people. Um,
[01:21:30] Um, what's supporting documentation, right?
[01:21:32] what's supporting documentation, right? Supporting documentation like that means
[01:21:34] Supporting documentation like that means they're doing some volume. So, I would
[01:21:36] they're doing some volume. So, I would like friend Nick. Of course, he's a
[01:21:38] like friend Nick. Of course, he's a restoration owner.
[01:21:40] restoration owner. Um, and by the way, not a 100% of these
[01:21:42] Um, and by the way, not a 100% of these people will concern will confirm your
[01:21:45] people will concern will confirm your friendship. You can do the same thing on
[01:21:46] friendship. You can do the same thing on LinkedIn, by the way.
[01:21:48] LinkedIn, by the way. Um,
[01:21:50] Um, so this one, this guy's talking about a
[01:21:51] so this one, this guy's talking about a mastermind. So I know everybody
[01:21:53] mastermind. So I know everybody interested in this mastermind is is
[01:21:55] interested in this mastermind is is interested in spending money as a
[01:21:56] interested in spending money as a restoration contractor and leveling up.
[01:21:59] restoration contractor and leveling up. Otherwise, why why else would you join a
[01:22:01] Otherwise, why why else would you join a mastermind?
[01:22:03] mastermind? Um, I know a lot of folks stay away from
[01:22:06] Um, I know a lot of folks stay away from Zact, but is mainly for rebuilds. Here's
[01:22:09] Zact, but is mainly for rebuilds. Here's another buying question, right? He's
[01:22:10] another buying question, right? He's talking about buying a quoting software.
[01:22:12] talking about buying a quoting software. So I'd like I'd friend all those people
[01:22:13] So I'd like I'd friend all those people here, right? Um, Facebook has a thing
[01:22:18] here, right? Um, Facebook has a thing called uh lists.
[01:22:21] called uh lists. Let me see if I can find the link for it
[01:22:22] Let me see if I can find the link for it on on the old Google.
[01:22:30] So, you can add people to lists, just so
[01:22:33] So, you can add people to lists, just so you know, on Facebook.
[01:22:39] Um,
[01:22:44] I'm going to just see if I can find the
[01:22:46] I'm going to just see if I can find the uh
[01:22:48] uh the URL.
[01:22:50] the URL. I'll have to dig it up for you guys, but
[01:22:52] I'll have to dig it up for you guys, but there's a way to put people in lists.
[01:22:54] there's a way to put people in lists. You just have to take my word for it.
[01:22:56] You just have to take my word for it. And what I can do is I can make a post
[01:23:00] And what I can do is I can make a post and I can go who's interested in in
[01:23:04] and I can go who's interested in in getting mitigation jobs or full
[01:23:07] getting mitigation jobs or full mitigation jobs,
[01:23:10] mitigation jobs, full residential
[01:23:12] full residential mitigation jobs.
[01:23:15] mitigation jobs. And then on Facebook, I can choose who
[01:23:17] And then on Facebook, I can choose who sees it. So I can go to like custom and
[01:23:22] sees it. So I can go to like custom and I can put certain people in a list. And
[01:23:24] I can put certain people in a list. And then what I do is I create lists of the
[01:23:26] then what I do is I create lists of the contractors. So those are the only
[01:23:28] contractors. So those are the only people who see it. That means my aunt
[01:23:30] people who see it. That means my aunt won't see this post. My grandma won't
[01:23:32] won't see this post. My grandma won't see it. You know, that kid I went to
[01:23:36] see it. You know, that kid I went to high school with that's like creeping my
[01:23:37] high school with that's like creeping my [ __ ] he won't see it. It'll just go in
[01:23:39] [ __ ] he won't see it. It'll just go in front of contractors. But the reason I
[01:23:41] front of contractors. But the reason I like to do it that way is it creates the
[01:23:44] like to do it that way is it creates the illusion that they found you. They won't
[01:23:46] illusion that they found you. They won't remember friending you. And then I'm and
[01:23:48] remember friending you. And then I'm and then I'm just taking them through this
[01:23:49] then I'm just taking them through this process. I'm like, here's here's how I
[01:23:51] process. I'm like, here's here's how I get you mitigation jobs. Let me show you
[01:23:53] get you mitigation jobs. Let me show you what it would look like to get my help.
[01:23:55] what it would look like to get my help. Follow up with uh and by the way, most
[01:23:57] Follow up with uh and by the way, most people do follow-up in an annoying way.
[01:23:59] people do follow-up in an annoying way. To me, all follow-up is done correctly
[01:24:01] To me, all follow-up is done correctly is going deeper. So, deeper is like,
[01:24:03] is going deeper. So, deeper is like, "Okay, I said there's keywords. Now, let
[01:24:05] "Okay, I said there's keywords. Now, let me show you exactly which keywords apply
[01:24:07] me show you exactly which keywords apply to you." I said, "I'm going to make
[01:24:09] to you." I said, "I'm going to make changes to your GBP. Let me show you
[01:24:11] changes to your GBP. Let me show you exactly what changes to your GBP I would
[01:24:13] exactly what changes to your GBP I would make to your GBP." I said, "We're going
[01:24:15] make to your GBP." I said, "We're going to show off your work. Let me show you
[01:24:16] to show off your work. Let me show you exactly which pictures of yours I think
[01:24:19] exactly which pictures of yours I think are the most flattering." Right? So,
[01:24:21] are the most flattering." Right? So, that's followup to me. Not like, "Hey,
[01:24:22] that's followup to me. Not like, "Hey, so do you want to buy my service? Do you
[01:24:24] so do you want to buy my service? Do you want to get started? Did you see my
[01:24:25] want to get started? Did you see my proposal? Did you see my message? You
[01:24:27] proposal? Did you see my message? You see my message yet? How about do you see
[01:24:28] see my message yet? How about do you see the last message?" Like, that's how most
[01:24:29] the last message?" Like, that's how most people do followup. To me, I'm actually
[01:24:32] people do followup. To me, I'm actually already talking like we're working
[01:24:33] already talking like we're working together. It'd be like, "Hey, Aaron, I
[01:24:34] together. It'd be like, "Hey, Aaron, I was checking out your thing in in Boston
[01:24:37] was checking out your thing in in Boston and I was just pulling up like the
[01:24:39] and I was just pulling up like the relevant keywords that are around you
[01:24:41] relevant keywords that are around you and I found these like 30 keywords.
[01:24:43] and I found these like 30 keywords. Anyways, real excited to uh to help you
[01:24:45] Anyways, real excited to uh to help you get those mitigation jobs. Uh, looking
[01:24:47] get those mitigation jobs. Uh, looking forward to talking soon." Like that's my
[01:24:49] forward to talking soon." Like that's my followup right there. And it's kind of
[01:24:51] followup right there. And it's kind of like the angle is sort of like, hey, I
[01:24:53] like the angle is sort of like, hey, I had another idea. Like we're going
[01:24:54] had another idea. Like we're going deeper on on what sort of already
[01:24:56] deeper on on what sort of already worked. But because you mention it, like
[01:24:58] worked. But because you mention it, like that's my favorite way to get started
[01:25:00] that's my favorite way to get started and test this for free is I just friend
[01:25:03] and test this for free is I just friend people that I know are known buyers and
[01:25:06] people that I know are known buyers and I push [ __ ] in front of them and they
[01:25:08] I push [ __ ] in front of them and they go, "Hey, I found you on Facebook or I
[01:25:09] go, "Hey, I found you on Facebook or I found you on LinkedIn." And I go, "No
[01:25:11] found you on LinkedIn." And I go, "No way. You found me on the exact place I
[01:25:14] way. You found me on the exact place I added you. What are the [ __ ] odds?
[01:25:18] But I I specifically I add people that I
[01:25:20] But I I specifically I add people that I know are buying. What What have you
[01:25:22] know are buying. What What have you found the most profitable? Selling lead
[01:25:23] found the most profitable? Selling lead generation or selling service that saves
[01:25:25] generation or selling service that saves them time or money? I mean both. Like
[01:25:28] them time or money? I mean both. Like there's there's a lot of reasons to do
[01:25:30] there's there's a lot of reasons to do both. Pre-qualify with short emails, DMs
[01:25:32] both. Pre-qualify with short emails, DMs to confirm interest shown. Then worth
[01:25:34] to confirm interest shown. Then worth doing the personalized video. Yep.
[01:25:37] doing the personalized video. Yep. Have heard. Yes.
[01:25:40] Have heard. Yes. What do you send the guys that you
[01:25:42] What do you send the guys that you added?
[01:25:43] added? just the video you guys are seeing.
[01:25:45] just the video you guys are seeing. Sometimes I'll I'll do what I call
[01:25:46] Sometimes I'll I'll do what I call pre-sales content, which is um it's
[01:25:50] pre-sales content, which is um it's basically I show them the plan. I say,
[01:25:52] basically I show them the plan. I say, "Hey, if you want to get mitigation
[01:25:53] "Hey, if you want to get mitigation jobs, this is what I would do. I would
[01:25:54] jobs, this is what I would do. I would find you the keywords. I would show off
[01:25:57] find you the keywords. I would show off your best work and your reviews and um I
[01:26:01] your best work and your reviews and um I would optimize for it." And then I might
[01:26:02] would optimize for it." And then I might go, "What do you think of that?" And if
[01:26:04] go, "What do you think of that?" And if they say, "That that sounds cool." Then
[01:26:07] they say, "That that sounds cool." Then I'd go, "Hey, I got a video. If you're
[01:26:08] I'd go, "Hey, I got a video. If you're interested in getting my help, can I
[01:26:10] interested in getting my help, can I send you that?
[01:26:12] send you that? Do you have anything in your profiles to
[01:26:13] Do you have anything in your profiles to appear more trustworthy? Yeah, I usually
[01:26:15] appear more trustworthy? Yeah, I usually just say look the part. So, if you're
[01:26:16] just say look the part. So, if you're going to work with plumbers, your
[01:26:18] going to work with plumbers, your profile should say something about
[01:26:20] profile should say something about plumbers. It doesn't have to be perfect.
[01:26:22] plumbers. It doesn't have to be perfect. Just, you know, like people obsess about
[01:26:23] Just, you know, like people obsess about this. Like I would spend 10 minutes on
[01:26:25] this. Like I would spend 10 minutes on Canva and make a little header so you
[01:26:27] Canva and make a little header so you look like you work with that kind of
[01:26:28] look like you work with that kind of person.
[01:26:30] person. I never get kicked out of the
[01:26:32] I never get kicked out of the communities because I'm not I'm not I'm
[01:26:34] communities because I'm not I'm not I'm not actually sharing my stuff inside the
[01:26:37] not actually sharing my stuff inside the community. I'm just finding the people
[01:26:39] community. I'm just finding the people to add.
[01:26:46] um build an audience with a niche you
[01:26:48] um build an audience with a niche you want and you post and yeah just so you
[01:26:49] want and you post and yeah just so you guys know like my own numbers like we
[01:26:51] guys know like my own numbers like we hit a million dollars in my second
[01:26:53] hit a million dollars in my second agency when I had about like 400ish
[01:26:57] agency when I had about like 400ish qualified buyers in my list. So it's not
[01:26:59] qualified buyers in my list. So it's not like you need millions of them. A lot of
[01:27:01] like you need millions of them. A lot of times people think you need you need
[01:27:02] times people think you need you need like the right people
[01:27:05] like the right people when you're doing a diagnostic loom for
[01:27:07] when you're doing a diagnostic loom for someone with positioning problems.
[01:27:08] someone with positioning problems. specifically consultants who can't
[01:27:09] specifically consultants who can't articulate what they do clearly. What's
[01:27:11] articulate what they do clearly. What's the exact structure that gets them to
[01:27:12] the exact structure that gets them to take action? Well, usually I just make I
[01:27:14] take action? Well, usually I just make I get them clear on who do who do they
[01:27:16] get them clear on who do who do they actually want. If they can't articulate
[01:27:18] actually want. If they can't articulate who they want, then it's very difficult
[01:27:20] who they want, then it's very difficult to get them a meaningful result. Like if
[01:27:22] to get them a meaningful result. Like if they're target market is anyone with a
[01:27:24] they're target market is anyone with a credit card and legs, then usually it's
[01:27:26] credit card and legs, then usually it's hard to aim ads at, hey, this ad is for
[01:27:28] hard to aim ads at, hey, this ad is for anyone with a credit card and legs,
[01:27:30] anyone with a credit card and legs, right? But the more you like, this is a
[01:27:33] right? But the more you like, this is a very specific ad that I would run for
[01:27:34] very specific ad that I would run for this guy, right? It would say like, is
[01:27:36] this guy, right? It would say like, is your basement underwater? Who else is in
[01:27:38] your basement underwater? Who else is in the med spa niche? I'd love to connect
[01:27:40] the med spa niche? I'd love to connect in mastermind. There you go. How do you
[01:27:44] in mastermind. There you go. How do you deal with old stuff and old posts on
[01:27:45] deal with old stuff and old posts on your Facebook that isn't supportive of
[01:27:46] your Facebook that isn't supportive of your current business? I don't even
[01:27:48] your current business? I don't even bother with it. I don't think that many
[01:27:49] bother with it. I don't think that many people care. I I I'm convinced the
[01:27:52] people care. I I I'm convinced the longer I do this that the only reason
[01:27:53] longer I do this that the only reason they watch your video, the only reason
[01:27:54] they watch your video, the only reason they do stuff is because it's their own
[01:27:56] they do stuff is because it's their own self-interest. Like, they don't actually
[01:27:58] self-interest. Like, they don't actually care that much about you.
[01:28:01] care that much about you. Is following a good hand raiser cold DM.
[01:28:03] Is following a good hand raiser cold DM. Hey Shreas, I've come up with a way to
[01:28:04] Hey Shreas, I've come up with a way to help SEO agencies pay 503% less for
[01:28:08] help SEO agencies pay 503% less for their backlinks. This is where I say you
[01:28:10] their backlinks. This is where I say you got you got to go deeper and figure out
[01:28:11] got you got to go deeper and figure out what they want because I promise you
[01:28:13] what they want because I promise you they're not losing sleep over the
[01:28:15] they're not losing sleep over the percentage they're paying for their
[01:28:16] percentage they're paying for their backlinks. That's called missing the
[01:28:18] backlinks. That's called missing the mark. And so everything you you you do
[01:28:20] mark. And so everything you you you do there. And by the way, I try and always
[01:28:23] there. And by the way, I try and always write it from their perspective using
[01:28:25] write it from their perspective using you. So I wouldn't say I came up with if
[01:28:27] you. So I wouldn't say I came up with if I was testing that as a hand raiser, it
[01:28:29] I was testing that as a hand raiser, it would be would you be interested in
[01:28:31] would be would you be interested in saving 53%. But I I suspect you're
[01:28:33] saving 53%. But I I suspect you're missing the mark on that. So it actually
[01:28:36] missing the mark on that. So it actually like if I was starting a conversation,
[01:28:38] like if I was starting a conversation, it would just be like, "Hey, do you
[01:28:40] it would just be like, "Hey, do you currently buy back links?"
[01:28:43] currently buy back links?" Like that actually might be an easier
[01:28:44] Like that actually might be an easier hand raiser.
[01:28:47] hand raiser. Um,
[01:28:48] Um, are there other ways to do this when
[01:28:50] are there other ways to do this when you're starting out or testing? I mean,
[01:28:51] you're starting out or testing? I mean, you can turn on ads. That's like my
[01:28:54] you can turn on ads. That's like my other favorite way to do it quickly.
[01:28:55] other favorite way to do it quickly. Usually, by the way, a lot of people
[01:28:57] Usually, by the way, a lot of people lose their shirt running ads, but what I
[01:29:00] lose their shirt running ads, but what I do is for $50 to $100, I'll run a test.
[01:29:04] do is for $50 to $100, I'll run a test. If nobody will raise their hand for $50
[01:29:05] If nobody will raise their hand for $50 or $100 on a test, they won't buy it.
[01:29:07] or $100 on a test, they won't buy it. But the flip side of that is like we we
[01:29:10] But the flip side of that is like we we just had John yesterday. He spent about
[01:29:12] just had John yesterday. He spent about a hundred bucks on Facebook ads and 21
[01:29:14] a hundred bucks on Facebook ads and 21 people said, "Tell me more about that."
[01:29:16] people said, "Tell me more about that." So, I know for sure they're going to buy
[01:29:17] So, I know for sure they're going to buy that service. They won't they won't like
[01:29:19] that service. They won't they won't like buy it immediately like in the next five
[01:29:20] buy it immediately like in the next five minutes, but because 21 people said,
[01:29:22] minutes, but because 21 people said, "Me, tell me about that." I know he's
[01:29:25] "Me, tell me about that." I know he's he's on the mark and therefore he just
[01:29:26] he's on the mark and therefore he just has to keep spending money on ads. Um so
[01:29:29] has to keep spending money on ads. Um so you can do it in little $50 to $100
[01:29:31] you can do it in little $50 to $100 tests if you got it. How many people am
[01:29:33] tests if you got it. How many people am I adding a day? Usually like 50ish. And
[01:29:37] I adding a day? Usually like 50ish. And uh at some point Facebook and LinkedIn
[01:29:39] uh at some point Facebook and LinkedIn will tell you to stop doing it. Um or
[01:29:42] will tell you to stop doing it. Um or they'll be like, "Do you know this
[01:29:43] they'll be like, "Do you know this person?" And you click yes, I do even
[01:29:45] person?" And you click yes, I do even though you don't.
[01:29:47] though you don't. If you're doing hand raisers and
[01:29:48] If you're doing hand raisers and Facebook groups, yeah, that's usually
[01:29:50] Facebook groups, yeah, that's usually the fastest way to get kicked out. like
[01:29:52] the fastest way to get kicked out. like because they'll just see that as
[01:29:53] because they'll just see that as promotional, selling, whatever. There
[01:29:55] promotional, selling, whatever. There are ways you can do Facebook. You can do
[01:29:57] are ways you can do Facebook. You can do sort of post incognito, but that's
[01:29:59] sort of post incognito, but that's probably kind of an advanced thing.
[01:30:02] probably kind of an advanced thing. Um, yeah, there's going to be a replay,
[01:30:05] Um, yeah, there's going to be a replay, Eric. I'll send it out after the fact
[01:30:07] Eric. I'll send it out after the fact when it's done converting.
[01:30:10] when it's done converting. Um, does this work for staffing and
[01:30:11] Um, does this work for staffing and recruitment agencies that seek new
[01:30:13] recruitment agencies that seek new recruit B2B clients and also seek to
[01:30:15] recruit B2B clients and also seek to automate their candidate scoring
[01:30:17] automate their candidate scoring process?
[01:30:18] process? Yeah. I mean, like what you're selling
[01:30:20] Yeah. I mean, like what you're selling them is show them an example of a
[01:30:22] them is show them an example of a qualified candidate and then show them
[01:30:24] qualified candidate and then show them all the screening you're doing so they
[01:30:25] all the screening you're doing so they don't have to talk to the dead beats.
[01:30:27] don't have to talk to the dead beats. Like that's most of your presentation.
[01:30:29] Like that's most of your presentation. What most people want to do is tell them
[01:30:31] What most people want to do is tell them about,
[01:30:32] about, you know, your service and all the
[01:30:34] you know, your service and all the things you do, but you just want to show
[01:30:35] things you do, but you just want to show them the outcome they care about, which
[01:30:37] them the outcome they care about, which is a qualified candidate, right?
[01:30:41] Um,
[01:30:44] even even if you're not sure exactly the
[01:30:46] even even if you're not sure exactly the numbers, like you could you even just
[01:30:48] numbers, like you could you even just showing them a specific type of person
[01:30:50] showing them a specific type of person and say, "We'll bring you these types of
[01:30:52] and say, "We'll bring you these types of people." Even if you like you haven't
[01:30:54] people." Even if you like you haven't run it before and you don't know you'll
[01:30:55] run it before and you don't know you'll get 50 to 100 people, that's still
[01:30:57] get 50 to 100 people, that's still stronger than just doing what everybody
[01:30:58] stronger than just doing what everybody else does is go more leads, more sales,
[01:31:00] else does is go more leads, more sales, more customers. Let me show you about my
[01:31:01] more customers. Let me show you about my citation building service. And they like
[01:31:04] citation building service. And they like they don't believe you. You don't sound
[01:31:06] they don't believe you. You don't sound real. They don't care about your
[01:31:08] real. They don't care about your citation thing. Like that's just how you
[01:31:10] citation thing. Like that's just how you get tuned out. If you just say like,
[01:31:11] get tuned out. If you just say like, "Hey, I can get you Invisalign people
[01:31:13] "Hey, I can get you Invisalign people from Facebook ads. Let me show you."
[01:31:14] from Facebook ads. Let me show you." >> Put one in your desk. Yes.
[01:31:17] >> Put one in your desk. Yes. >> Oh, I think I
[01:31:18] >> Oh, I think I >> mute somebody.
[01:31:19] >> mute somebody. >> Oh, right outside your door, maybe.
[01:31:21] >> Oh, right outside your door, maybe. >> Oh,
[01:31:22] >> Oh, >> that's Julie.
[01:31:24] >> that's Julie. Who else is in the men's spot? Okay,
[01:31:26] Who else is in the men's spot? Okay, sorry. I'm going back. Where am I
[01:31:29] sorry. I'm going back. Where am I sending the replay? I'm just going to
[01:31:30] sending the replay? I'm just going to email all you guys. Like, just reply to
[01:31:32] email all you guys. Like, just reply to the calendar thing. when your offer is
[01:31:34] the calendar thing. when your offer is to save time for property managers are
[01:31:37] to save time for property managers are swamped with calls with that intro
[01:31:39] swamped with calls with that intro slideshow screenshots of missed calls or
[01:31:41] slideshow screenshots of missed calls or it would be better to show screenshots
[01:31:43] it would be better to show screenshots of the qualified folks. Um in that case
[01:31:45] of the qualified folks. Um in that case I usually show a before and after. So
[01:31:47] I usually show a before and after. So I'll show them like the kinds of calls
[01:31:50] I'll show them like the kinds of calls that are wasting their time. So like you
[01:31:51] that are wasting their time. So like you know how many like in the contractor
[01:31:53] know how many like in the contractor space like the equivalent of that is
[01:31:55] space like the equivalent of that is like how many times you pick up the
[01:31:56] like how many times you pick up the phone and it's just Angie's list or
[01:31:58] phone and it's just Angie's list or someone looking for a job. What if you
[01:32:00] someone looking for a job. What if you only had to talk to these qualified
[01:32:01] only had to talk to these qualified people and I would show a side by side
[01:32:03] people and I would show a side by side of the unqualified and the qualified
[01:32:05] of the unqualified and the qualified person right next to each other?
[01:32:08] person right next to each other? How much do I intro myself uh and my
[01:32:11] How much do I intro myself uh and my company in the video? I don't I assume
[01:32:13] company in the video? I don't I assume they don't care about me. Uh you can
[01:32:16] they don't care about me. Uh you can like but I I wouldn't I wouldn't spend
[01:32:18] like but I I wouldn't I wouldn't spend more than a sentence on it. It would be
[01:32:19] more than a sentence on it. It would be like, "Hey, I'm Frankie from, you know,
[01:32:21] like, "Hey, I'm Frankie from, you know, get flood jobs. In this video, I'm going
[01:32:23] get flood jobs. In this video, I'm going to show you how to get blah blah blah."
[01:32:24] to show you how to get blah blah blah." I assume they don't care about me. So, I
[01:32:26] I assume they don't care about me. So, I actually don't even say most of the
[01:32:28] actually don't even say most of the time, "Hey, it's Frankie." I just say,
[01:32:29] time, "Hey, it's Frankie." I just say, you know, in this video, I'm going to
[01:32:30] you know, in this video, I'm going to show you how to get full mitigation
[01:32:32] show you how to get full mitigation flood job phone calls from Google and
[01:32:34] flood job phone calls from Google and get 50 to 100 of these every month. So,
[01:32:37] get 50 to 100 of these every month. So, if I replace my daily activity of doing
[01:32:39] if I replace my daily activity of doing a thousand cold calls a day, which is
[01:32:40] a thousand cold calls a day, which is super inefficient, will this Yeah, I'll
[01:32:43] super inefficient, will this Yeah, I'll tell you, Daniel, that's why I I
[01:32:46] tell you, Daniel, that's why I I actually came up with this. Uh I learned
[01:32:48] actually came up with this. Uh I learned I learned like the basics of this from a
[01:32:50] I learned like the basics of this from a a mentor, Travis Sego, and I created my
[01:32:52] a mentor, Travis Sego, and I created my spin-off. But I was in Germany and as a
[01:32:55] spin-off. But I was in Germany and as a if you move to Germany as a foreigner,
[01:32:57] if you move to Germany as a foreigner, as part of the process, you have to go
[01:32:59] as part of the process, you have to go through school to like get like the
[01:33:02] through school to like get like the equivalent of a US green card. So I was
[01:33:04] equivalent of a US green card. So I was in school like seven, eight hours a day
[01:33:06] in school like seven, eight hours a day and then I would come home and do sales
[01:33:07] and then I would come home and do sales calls and I was just [ __ ] exhausted
[01:33:09] calls and I was just [ __ ] exhausted and u I was running ads. But what I
[01:33:12] and u I was running ads. But what I figured out is when video could take
[01:33:14] figured out is when video could take those calls for me um I closed more
[01:33:18] those calls for me um I closed more people like firstly because it
[01:33:19] people like firstly because it eliminates the scheduling thing. is like
[01:33:21] eliminates the scheduling thing. is like they get the information right away when
[01:33:22] they get the information right away when they want it and they're hot. Not how's
[01:33:24] they want it and they're hot. Not how's your Tuesday the 27th at 3 p.m. Oh, let
[01:33:27] your Tuesday the 27th at 3 p.m. Oh, let me let me double check and getting
[01:33:28] me let me double check and getting rescheduled. They get the information
[01:33:30] rescheduled. They get the information and video can be having conversations
[01:33:32] and video can be having conversations with thousands of people at once. I'll
[01:33:34] with thousands of people at once. I'll sometimes, by the way, I sometimes do
[01:33:35] sometimes, by the way, I sometimes do this exact process in a Google doc. I
[01:33:38] this exact process in a Google doc. I don't always do it in video. Sometimes
[01:33:39] don't always do it in video. Sometimes I'll do it as written format, but I can
[01:33:41] I'll do it as written format, but I can see stuff like this where I can see like
[01:33:43] see stuff like this where I can see like 33 people are reading the document at
[01:33:45] 33 people are reading the document at the same time and I'm like my, you know,
[01:33:49] the same time and I'm like my, you know, pitch is being made 33 times at once.
[01:33:51] pitch is being made 33 times at once. Real me could never do that. And I've
[01:33:53] Real me could never do that. And I've learned that if you want to make more
[01:33:54] learned that if you want to make more money, make more offers. And if you want
[01:33:56] money, make more offers. And if you want to make more offers, digitize them so
[01:33:58] to make more offers, digitize them so anybody can because like if you're doing
[01:34:00] anybody can because like if you're doing phone calls, you can only make one offer
[01:34:02] phone calls, you can only make one offer an hour. So you like the most amount of
[01:34:03] an hour. So you like the most amount of money you're ever going to make in an
[01:34:05] money you're ever going to make in an hour is one closed deal.
[01:34:08] hour is one closed deal. If you're running Facebook ads to test,
[01:34:09] If you're running Facebook ads to test, what are you asking them and where are
[01:34:11] what are you asking them and where are you sending them? Um, I'm not usually
[01:34:14] you sending them? Um, I'm not usually asking them. I'm offering them like a
[01:34:16] asking them. I'm offering them like a specific type of person and then uh I'm
[01:34:20] specific type of person and then uh I'm getting them to like raise their hand in
[01:34:21] getting them to like raise their hand in some way either to fill out a form and
[01:34:24] some way either to fill out a form and take a next step or sometimes I'll just
[01:34:26] take a next step or sometimes I'll just like like for really simple like version
[01:34:28] like like for really simple like version 1.0 like when I'm just MVP I'll just say
[01:34:30] 1.0 like when I'm just MVP I'll just say if you want more details reply to this
[01:34:32] if you want more details reply to this ad. And if nobody replies to the ad and
[01:34:34] ad. And if nobody replies to the ad and says tell me more about it, I know that
[01:34:36] says tell me more about it, I know that I'm missing the mark. Um, but if people
[01:34:38] I'm missing the mark. Um, but if people say like, "Send me details. Send me
[01:34:40] say like, "Send me details. Send me details." I know they'll probably buy
[01:34:41] details." I know they'll probably buy it.
[01:34:45] Uh, sorry. Let me let me see if I can
[01:34:48] Uh, sorry. Let me let me see if I can make this bigger for a second because we
[01:34:49] make this bigger for a second because we got a lot of questions here.
[01:34:52] got a lot of questions here. I'm selling AI receptionist and go high
[01:34:54] I'm selling AI receptionist and go high level services. Any idea how this would
[01:34:56] level services. Any idea how this would work? Yeah, this is the thing, Patrick.
[01:34:58] work? Yeah, this is the thing, Patrick. You're not actually selling AI voice
[01:35:00] You're not actually selling AI voice services. Everybody thinks your service
[01:35:02] services. Everybody thinks your service is what they're buying. Like, what
[01:35:04] is what they're buying. Like, what happens when you install the AI voice
[01:35:06] happens when you install the AI voice thing? And it's usually two things. It
[01:35:08] thing? And it's usually two things. It solves the problem of eliminating spam
[01:35:10] solves the problem of eliminating spam and missed calls and things like that.
[01:35:12] and missed calls and things like that. So, show an image of a spam call or a
[01:35:15] So, show an image of a spam call or a missed call. And it also puts bookings
[01:35:18] missed call. And it also puts bookings in their calendar. So, show them an
[01:35:19] in their calendar. So, show them an example of a booking. What you don't
[01:35:20] example of a booking. What you don't want to do, there is not like um like
[01:35:23] want to do, there is not like um like you know, somebody said they're in med
[01:35:24] you know, somebody said they're in med spa. There's not a med spa today that
[01:35:26] spa. There's not a med spa today that woke up and said, "I really need AI
[01:35:28] woke up and said, "I really need AI receptionist GHL services.
[01:35:31] receptionist GHL services. My life would be complete if I could
[01:35:32] My life would be complete if I could have This is why I say you guys aren't
[01:35:33] have This is why I say you guys aren't selling what you really think you're
[01:35:35] selling what you really think you're selling.
[01:35:37] Yeah, you can send a Loom video like an
[01:35:39] Yeah, you can send a Loom video like an individual LinkedIn post per niche, of
[01:35:41] individual LinkedIn post per niche, of course. What if you have different price
[01:35:43] course. What if you have different price tiers? Um, I would suggest either do one
[01:35:46] tiers? Um, I would suggest either do one of two things. Either stop, make it a
[01:35:49] of two things. Either stop, make it a single price tier because you're just
[01:35:50] single price tier because you're just going to confuse them. And by the way,
[01:35:52] going to confuse them. And by the way, the more things you give them to think
[01:35:53] the more things you give them to think about, the more reasons you give them to
[01:35:54] about, the more reasons you give them to say no. Or if you're going to do price
[01:35:57] say no. Or if you're going to do price tiers, then I do it as like a gold,
[01:35:59] tiers, then I do it as like a gold, silver, or bronze. It's like a we got
[01:36:01] silver, or bronze. It's like a we got this package that. So it's not like a
[01:36:03] this package that. So it's not like a yes or no decision. Like software does
[01:36:05] yes or no decision. Like software does this really really well. You know, when
[01:36:07] this really really well. You know, when you go to a software thing, do you want
[01:36:08] you go to a software thing, do you want the beginner package? Do you want the
[01:36:10] the beginner package? Do you want the the light or do you want the enterprise?
[01:36:12] the light or do you want the enterprise? But it doesn't give you doesn't give you
[01:36:14] But it doesn't give you doesn't give you 54 decisions to make. If you if you give
[01:36:17] 54 decisions to make. If you if you give somebody a menu that's too big, they'll
[01:36:19] somebody a menu that's too big, they'll take 15 20 minutes to decide what to
[01:36:21] take 15 20 minutes to decide what to eat. And often they'll just in our world
[01:36:23] eat. And often they'll just in our world just not buy anything. So I would
[01:36:24] just not buy anything. So I would suggest like simplify that if you can.
[01:36:27] suggest like simplify that if you can. um
[01:36:30] um if the number of leads like fluctuates
[01:36:32] if the number of leads like fluctuates like just so you know on the 50 to 100
[01:36:34] like just so you know on the 50 to 100 we actually knew we could get them 100
[01:36:36] we actually knew we could get them 100 to 200 calls a month so we were actually
[01:36:38] to 200 calls a month so we were actually promising less than what we could
[01:36:40] promising less than what we could actually do but if you don't know that
[01:36:42] actually do but if you don't know that just focus on the specific types of
[01:36:43] just focus on the specific types of people like when I first started doing
[01:36:45] people like when I first started doing motorcycle cases it was just we'll get
[01:36:46] motorcycle cases it was just we'll get you motorcycle cases it wasn't like
[01:36:48] you motorcycle cases it wasn't like we'll get you this many for this price
[01:36:50] we'll get you this many for this price obviously the more details you can
[01:36:51] obviously the more details you can include the more real it'll be for them
[01:36:53] include the more real it'll be for them but if you don't know like don't don't
[01:36:54] but if you don't know like don't don't promise what you don't
[01:36:57] Um,
[01:37:00] Um, how's he target his audience to not get
[01:37:02] how's he target his audience to not get unqualified people? Uh, that's a loaded
[01:37:04] unqualified people? Uh, that's a loaded question, Aaron, but I I'll give you the
[01:37:06] question, Aaron, but I I'll give you the shortcut to a lot of that. So,
[01:37:08] shortcut to a lot of that. So, unqualified people in almost every niche
[01:37:11] unqualified people in almost every niche uh meet two criteria.
[01:37:14] uh meet two criteria. One is that um
[01:37:17] One is that um they're not spending money on
[01:37:18] they're not spending money on advertising, so you have to convince
[01:37:19] advertising, so you have to convince them to invest in their business. And
[01:37:22] them to invest in their business. And they're almost always single solo
[01:37:23] they're almost always single solo operators. So just in my ad I would just
[01:37:26] operators. So just in my ad I would just call it out. So like if I wanted to you
[01:37:28] call it out. So like if I wanted to you know in my case the full mitigation jobs
[01:37:30] know in my case the full mitigation jobs I would say something like
[01:37:32] I would say something like um you know who's interested in getting
[01:37:36] um you know who's interested in getting full mitigation jobs so that they have
[01:37:37] full mitigation jobs so that they have steady work for their team. Now I'm
[01:37:40] steady work for their team. Now I'm talking to somebody who has a team and
[01:37:42] talking to somebody who has a team and now I'm not talking to single solo
[01:37:43] now I'm not talking to single solo people.
[01:37:45] people. But that's how you weed out un almost
[01:37:47] But that's how you weed out un almost all the unqualified people in every
[01:37:48] all the unqualified people in every niche by the way are single solo
[01:37:50] niche by the way are single solo operators.
[01:37:52] operators. Can you give examples of hand raisers
[01:37:54] Can you give examples of hand raisers you could do in a Facebook group that
[01:37:55] you could do in a Facebook group that won't sound promotional? I know a lot of
[01:37:57] won't sound promotional? I know a lot of rules saying no promotional or marketing
[01:37:59] rules saying no promotional or marketing service. I'll tell you one of my
[01:38:00] service. I'll tell you one of my favorite ones, Eric, and this is really
[01:38:02] favorite ones, Eric, and this is really incognito, but one of my favorite
[01:38:04] incognito, but one of my favorite questions to ask in a community to find
[01:38:06] questions to ask in a community to find out what problems they have is I'll say
[01:38:10] out what problems they have is I'll say something like this.
[01:38:13] something like this. Let me scroll down.
[01:38:17] What would you tell someone not to
[01:38:21] What would you tell someone not to become a blank?
[01:38:25] So why would you tell someone not to
[01:38:26] So why would you tell someone not to become a restoration contractor?
[01:38:29] become a restoration contractor? So I know in my case like the answers
[01:38:31] So I know in my case like the answers will be because because
[01:38:35] will be because because we're always waiting to get paid from
[01:38:38] we're always waiting to get paid from insurance companies.
[01:38:41] insurance companies. I might then go friend the people who
[01:38:42] I might then go friend the people who did that and just be like, "Hey, Eric."
[01:38:47] did that and just be like, "Hey, Eric." And this would now switch to like
[01:38:48] And this would now switch to like private message. It would be like, "Hey,
[01:38:50] private message. It would be like, "Hey, Eric.
[01:38:52] Eric. Um, do you find
[01:38:55] Um, do you find that you normally get paid
[01:38:59] that you normally get paid faster on full mitigation jobs?"
[01:39:06] And this, by the way, doesn't come
[01:39:07] And this, by the way, doesn't come across as spammy because he's he's
[01:39:09] across as spammy because he's he's already kind of started the
[01:39:11] already kind of started the conversation.
[01:39:13] conversation. And now I can go in, hey, I had an idea
[01:39:15] And now I can go in, hey, I had an idea to get you mitigation jobs. Can I send
[01:39:17] to get you mitigation jobs. Can I send you some details about it? And it
[01:39:19] you some details about it? And it doesn't look like obviously salesy and
[01:39:21] doesn't look like obviously salesy and spammy.
[01:39:22] spammy. Okay. So, property management when I say
[01:39:25] Okay. So, property management when I say and for that you'll get it's okay to
[01:39:26] and for that you'll get it's okay to list multiple stuff, complete control,
[01:39:28] list multiple stuff, complete control, safety net. Yeah. But I would focus on
[01:39:31] safety net. Yeah. But I would focus on outcomes by the way like real outcomes
[01:39:34] outcomes by the way like real outcomes like not wishy-washy happier people like
[01:39:37] like not wishy-washy happier people like you'll get these kind of people you're
[01:39:39] you'll get these kind of people you're going to get that many you're going to
[01:39:40] going to get that many you're going to get this kind of inquiry but generally
[01:39:42] get this kind of inquiry but generally speaking you want to contextualize it
[01:39:44] speaking you want to contextualize it with outcomes
[01:39:46] with outcomes for Google reviews business passing out
[01:39:48] for Google reviews business passing out tend seems more doable though aside from
[01:39:50] tend seems more doable though aside from networking
[01:39:52] networking um
[01:39:55] interestingly enough Alex because you're
[01:39:57] interestingly enough Alex because you're asking if you give away the Google
[01:39:58] asking if you give away the Google review cards because It's such a value
[01:40:00] review cards because It's such a value ad on step one, you can actually almost
[01:40:02] ad on step one, you can actually almost sell them anything else after. But we do
[01:40:04] sell them anything else after. But we do have a system for, you know, selling the
[01:40:07] have a system for, you know, selling the reviews on the back end. But, uh, if you
[01:40:10] reviews on the back end. But, uh, if you give them that kind of gift, you
[01:40:12] give them that kind of gift, you actually, you don't have to you can you
[01:40:13] actually, you don't have to you can you can you can try a different hand raisor
[01:40:15] can you can try a different hand raisor right after if you want to. Like if
[01:40:16] right after if you want to. Like if you're if I'm at the plastic surgery
[01:40:18] you're if I'm at the plastic surgery event, I could say, "Hey, would you be
[01:40:20] event, I could say, "Hey, would you be interested in getting faceelifts? I have
[01:40:22] interested in getting faceelifts? I have some ideas for you on that."
[01:40:24] some ideas for you on that." if doing ads like 60-cond YouTube vids,
[01:40:27] if doing ads like 60-cond YouTube vids, would you still walk and talk or show
[01:40:29] would you still walk and talk or show all images in the loom?
[01:40:32] all images in the loom? Um, sometimes like I'll do a 60-cond
[01:40:34] Um, sometimes like I'll do a 60-cond hand raiser. So, it's just like a, "Hey,
[01:40:36] hand raiser. So, it's just like a, "Hey, who my name's Frankie. Who here'd be
[01:40:38] who my name's Frankie. Who here'd be interested in getting full mitigation
[01:40:40] interested in getting full mitigation ones like this and I show a picture of
[01:40:42] ones like this and I show a picture of it and I might just say it it'll help
[01:40:45] it and I might just say it it'll help your crews of guys and to do blah blah
[01:40:48] your crews of guys and to do blah blah blah. If you'd like more information, I
[01:40:49] blah. If you'd like more information, I want you to click the link below." And
[01:40:50] want you to click the link below." And by the way, if they don't click it and
[01:40:52] by the way, if they don't click it and they don't get more information below, I
[01:40:53] they don't get more information below, I know they don't want it and I'll try a
[01:40:55] know they don't want it and I'll try a different ad. I sell CRO to local
[01:40:58] different ad. I sell CRO to local service businesses that already have
[01:41:00] service businesses that already have traffic. Convert blah blah blah
[01:41:03] traffic. Convert blah blah blah reactivate. My CRO is convert generate
[01:41:05] reactivate. My CRO is convert generate you blah blah blah. Could this work?
[01:41:08] you blah blah blah. Could this work? Well, I'll tell you right now, first of
[01:41:10] Well, I'll tell you right now, first of all, you don't sell CRO. That's that's
[01:41:12] all, you don't sell CRO. That's that's your understanding of what you sell to
[01:41:13] your understanding of what you sell to them. So that's like part of it is
[01:41:15] them. So that's like part of it is everybody thinks like AI GHL
[01:41:20] everybody thinks like AI GHL and you have to translate to the like
[01:41:21] and you have to translate to the like what happens for them if they convert
[01:41:23] what happens for them if they convert more of their traffic, right? Like if
[01:41:26] more of their traffic, right? Like if they're getting say, you know, a dentist
[01:41:28] they're getting say, you know, a dentist and they're getting a 100 bookings a
[01:41:30] and they're getting a 100 bookings a month and you help them CRO and now they
[01:41:32] month and you help them CRO and now they get 125 bookings, I would like show
[01:41:34] get 125 bookings, I would like show those side by side. This is like this is
[01:41:36] those side by side. This is like this is where you're at now and this is after I
[01:41:38] where you're at now and this is after I do my CRO stuff, you'll get an extra 25
[01:41:41] do my CRO stuff, you'll get an extra 25 people. Um, but if you want to tell them
[01:41:44] people. Um, but if you want to tell them about CRO, you're going to convert
[01:41:45] about CRO, you're going to convert exactly zero because there's not one
[01:41:47] exactly zero because there's not one local business that woke up and said, "I
[01:41:48] local business that woke up and said, "I need conversion rate optimization
[01:41:51] need conversion rate optimization today." Um, so you have to translate to
[01:41:53] today." Um, so you have to translate to that something meaningful. And I would
[01:41:54] that something meaningful. And I would tell you it'll work better if you can
[01:41:57] tell you it'll work better if you can narrow that down to a niche. You don't
[01:41:59] narrow that down to a niche. You don't have to, but it's very hard to make a
[01:42:01] have to, but it's very hard to make a meaningful demonstration if you don't
[01:42:03] meaningful demonstration if you don't because like literally your CRO is
[01:42:05] because like literally your CRO is different things to different people.
[01:42:06] different things to different people. Um,
[01:42:07] Um, >> cannot make it today.
[01:42:10] >> cannot make it today. Do you have more sneaky
[01:42:12] Do you have more sneaky >> try
[01:42:13] >> try for next Monday or Tuesday?
[01:42:17] for next Monday or Tuesday? >> Got to mute Tom there. Do you have any
[01:42:20] >> Got to mute Tom there. Do you have any more sneaky hand razor lines that we can
[01:42:22] more sneaky hand razor lines that we can use
[01:42:23] use um too? I got a few. Um
[01:42:30] um do you have more sneaky hand razor
[01:42:33] um do you have more sneaky hand razor lines that we can use to um
[01:42:37] lines that we can use to um Here's a simple one.
[01:42:42] What kind of jobs, customers, patients,
[01:42:45] What kind of jobs, customers, patients, clients, use, you know, use their
[01:42:47] clients, use, you know, use their language do you wish you had more of?
[01:42:51] language do you wish you had more of? And when they say Invisalign,
[01:42:54] And when they say Invisalign, and I say, "Hey, Larry, you mentioned
[01:42:57] and I say, "Hey, Larry, you mentioned you like
[01:42:59] you like you mentioned you liked Invisalign,
[01:43:01] you mentioned you liked Invisalign, we could help you get those."
[01:43:06] I heard
[01:43:08] I heard g mute a couple of you guys just because
[01:43:09] g mute a couple of you guys just because we're getting background noise.
[01:43:12] we're getting background noise. Uh what are what and by the way like the
[01:43:14] Uh what are what and by the way like the the sneaky hand raisers are you ask a
[01:43:18] the sneaky hand raisers are you ask a question that doesn't look like an
[01:43:19] question that doesn't look like an obvious sales question and then when
[01:43:20] obvious sales question and then when they answer it then you switch over to
[01:43:22] they answer it then you switch over to DMs and you start talking about their
[01:43:24] DMs and you start talking about their answer. So it's not like hey quick
[01:43:26] answer. So it's not like hey quick question. Do you want to buy 30 booked
[01:43:28] question. Do you want to buy 30 booked appointments? It's like hey Larry you
[01:43:30] appointments? It's like hey Larry you mentioned you're interested in
[01:43:31] mentioned you're interested in mitigation jobs because that's what he
[01:43:34] mitigation jobs because that's what he said. That's not what you said right?
[01:43:35] said. That's not what you said right? Right. So, it's like it's it's it's
[01:43:37] Right. So, it's like it's it's it's continuing, you know, the conversation
[01:43:38] continuing, you know, the conversation that was happening in private. What kind
[01:43:41] that was happening in private. What kind of services work best or your favorites?
[01:43:43] of services work best or your favorites? Personally, like I like ads. I'm not
[01:43:46] Personally, like I like ads. I'm not saying you guys have to do ads. But I
[01:43:48] saying you guys have to do ads. But I think you can ads are simple if you
[01:43:51] think you can ads are simple if you really understand how to make offers.
[01:43:52] really understand how to make offers. And so, if you know how to make offers,
[01:43:54] And so, if you know how to make offers, you can do a lot to move the needle for
[01:43:56] you can do a lot to move the needle for business. Because most local businesses,
[01:43:58] business. Because most local businesses, by the way, they don't even have offers.
[01:43:59] by the way, they don't even have offers. They just say business name. We do blank
[01:44:02] They just say business name. We do blank blank and blank call. Now, that's like
[01:44:03] blank and blank call. Now, that's like that's basically their messaging, you
[01:44:05] that's basically their messaging, you know? That's their websites, that's
[01:44:06] know? That's their websites, that's their ads. It's everything they do. And
[01:44:08] their ads. It's everything they do. And so, or they do like discounts. They go
[01:44:11] so, or they do like discounts. They go like, you know, half price. Like that's
[01:44:14] like, you know, half price. Like that's all they really know how to do. They
[01:44:15] all they really know how to do. They don't know how to make anything cool.
[01:44:16] don't know how to make anything cool. And so, I like doing ads. But having
[01:44:18] And so, I like doing ads. But having said that, like, you know, I haven't met
[01:44:20] said that, like, you know, I haven't met a service yet that this doesn't work
[01:44:21] a service yet that this doesn't work for. Is there any special about Loom
[01:44:24] for. Is there any special about Loom videos as opposed to any other video
[01:44:26] videos as opposed to any other video platform? No, Russ. Um, the reason I
[01:44:29] platform? No, Russ. Um, the reason I actually uh use Loom over other ones is
[01:44:32] actually uh use Loom over other ones is just because Loom gives you a
[01:44:34] just because Loom gives you a notification when the person watches it.
[01:44:36] notification when the person watches it. And so I know how to handle the sale
[01:44:38] And so I know how to handle the sale based on they saw it or didn't see it.
[01:44:39] based on they saw it or didn't see it. So if they didn't see it, the followup
[01:44:41] So if they didn't see it, the followup is, you know, just a gentle nudge like,
[01:44:43] is, you know, just a gentle nudge like, "Hey Russ, go watch the [ __ ] video."
[01:44:45] "Hey Russ, go watch the [ __ ] video." Right? If they did see it, then the
[01:44:48] Right? If they did see it, then the followup is, "Hey, I saw you watch the
[01:44:50] followup is, "Hey, I saw you watch the video and I was thinking about which
[01:44:51] video and I was thinking about which keywords would work specifically for
[01:44:53] keywords would work specifically for you." And it's just like it's the
[01:44:54] you." And it's just like it's the logical next step to it.
[01:45:00] Um, I do have some other GPTs to help
[01:45:03] Um, I do have some other GPTs to help you copyright better. Um,
[01:45:08] you copyright better. Um, I'll share that with you guys in a
[01:45:09] I'll share that with you guys in a minute. Um, how do you record a proposal
[01:45:11] minute. Um, how do you record a proposal loom that needs to close the deal
[01:45:12] loom that needs to close the deal without a follow-up call? What's the
[01:45:14] without a follow-up call? What's the last 30 60 seconds? How you structure
[01:45:16] last 30 60 seconds? How you structure the offer and CT? Well, the most
[01:45:18] the offer and CT? Well, the most important detail is right here. Right,
[01:45:22] important detail is right here. Right, Milo? Oh, where do I how do I move this?
[01:45:28] Um,
[01:45:31] Um, when I showed you here, the most
[01:45:33] when I showed you here, the most important detail is when you show the
[01:45:35] important detail is when you show the money, show them something more
[01:45:38] money, show them something more valuable. Like I always say, like if I
[01:45:39] valuable. Like I always say, like if I say to you, Milo, I got a house for
[01:45:40] say to you, Milo, I got a house for sale. It's quart million dollars.
[01:45:44] sale. It's quart million dollars. It's not a deal or a ripoff until you
[01:45:46] It's not a deal or a ripoff until you know what kind of house you're getting.
[01:45:48] know what kind of house you're getting. So like when you present the price of
[01:45:49] So like when you present the price of your thing, always contextualize it with
[01:45:52] your thing, always contextualize it with something that's more valuable than the
[01:45:54] something that's more valuable than the money. This is why people say like, "Oh,
[01:45:55] money. This is why people say like, "Oh, it only works for $1,200 things." No, it
[01:45:58] it only works for $1,200 things." No, it just means you don't know how to
[01:45:58] just means you don't know how to contextualize $10,000 worth of value if
[01:46:01] contextualize $10,000 worth of value if you're charging 1,200. Um, so if if you
[01:46:05] you're charging 1,200. Um, so if if you want them to close, just like, "Hey, the
[01:46:07] want them to close, just like, "Hey, the investment is this and you're going to
[01:46:08] investment is this and you're going to get this much more valuable thing for
[01:46:10] get this much more valuable thing for it.
[01:46:12] it. you if you
[01:46:13] you if you >> question.
[01:46:14] >> question. >> Yeah,
[01:46:15] >> Yeah, >> I I asked before in the chat. Um, if you
[01:46:17] >> I I asked before in the chat. Um, if you don't know uh how many let's say I do
[01:46:20] don't know uh how many let's say I do Facebook ads and I don't know how many
[01:46:22] Facebook ads and I don't know how many leads I will get for the person with the
[01:46:24] leads I will get for the person with the ad, how can I put it in perspective? So,
[01:46:29] ad, how can I put it in perspective? So, it's actually a good deal for him.
[01:46:31] it's actually a good deal for him. >> Well, usually cool thing is if you're
[01:46:33] >> Well, usually cool thing is if you're selling the thing they want, it's it's
[01:46:35] selling the thing they want, it's it's an expensive thing for them. And so even
[01:46:38] an expensive thing for them. And so even if you just bring them one or two a
[01:46:39] if you just bring them one or two a month, that's usually going to still be
[01:46:41] month, that's usually going to still be an ROI for them. So like for example,
[01:46:44] an ROI for them. So like for example, with these MI mitigation jobs, they're
[01:46:46] with these MI mitigation jobs, they're usually at least $10,000
[01:46:48] usually at least $10,000 and their margins are like 30 40%.
[01:46:51] and their margins are like 30 40%. >> So that means they're going to make like
[01:46:52] >> So that means they're going to make like three four grand a job. So if I only
[01:46:54] three four grand a job. So if I only brought him one that entire month, he
[01:46:56] brought him one that entire month, he would still break even.
[01:46:58] would still break even. >> All right. I do like uh wedding venues
[01:47:01] >> All right. I do like uh wedding venues and they also like at 26,000. So they
[01:47:03] and they also like at 26,000. So they have like a 30% margin as well.
[01:47:05] have like a 30% margin as well. >> Yeah. So, usually like what I'll say
[01:47:07] >> Yeah. So, usually like what I'll say when I don't know is I'll say exactly
[01:47:09] when I don't know is I'll say exactly that even if you just got one of these.
[01:47:12] that even if you just got one of these. >> You would still come out ahead.
[01:47:14] >> You would still come out ahead. >> All right.
[01:47:16] >> All right. Thanks.
[01:47:17] Thanks. >> What are the general stats on percentage
[01:47:18] >> What are the general stats on percentage of looms that get seen and percentage of
[01:47:20] of looms that get seen and percentage of looms that convert? Um, that's a loaded
[01:47:24] looms that convert? Um, that's a loaded question, Frank, because it depends on
[01:47:25] question, Frank, because it depends on how you get them to the video. Like if
[01:47:27] how you get them to the video. Like if you're sending like what a lot of people
[01:47:28] you're sending like what a lot of people do, like we have people who use them as
[01:47:30] do, like we have people who use them as cold DMs and just mass blast them, then
[01:47:33] cold DMs and just mass blast them, then the percentage that gets seen is
[01:47:34] the percentage that gets seen is obviously going to be lower. If they've
[01:47:36] obviously going to be lower. If they've raised their hand and said, "Tell me
[01:47:38] raised their hand and said, "Tell me more about that." Then the percentage is
[01:47:40] more about that." Then the percentage is going to be way higher. And if they've
[01:47:41] going to be way higher. And if they've seen a few of your things, it's going to
[01:47:43] seen a few of your things, it's going to be absurdly high percentage. The closing
[01:47:45] be absurdly high percentage. The closing rates are typically about 15 to 20% on
[01:47:48] rates are typically about 15 to 20% on my stuff. I don't know everybody else's
[01:47:49] my stuff. I don't know everybody else's stats. And a lot of times people go,
[01:47:51] stats. And a lot of times people go, "Well, I close 60 80% of my calls." And
[01:47:54] "Well, I close 60 80% of my calls." And they think, "Aha, like I'll close." What
[01:47:56] they think, "Aha, like I'll close." What they don't realize is
[01:47:58] they don't realize is if um if somebody would watch or if
[01:48:02] if um if somebody would watch or if somebody would jump on a call with you
[01:48:03] somebody would jump on a call with you like say one or say 10 people are
[01:48:05] like say one or say 10 people are willing to jump on a call with you that
[01:48:07] willing to jump on a call with you that means usually a hundred people would
[01:48:08] means usually a hundred people would watch a five-minute video about the same
[01:48:10] watch a five-minute video about the same thing. So even if you converted all 10
[01:48:13] thing. So even if you converted all 10 of those people which is unrealistic but
[01:48:15] of those people which is unrealistic but let's say you're really good and you
[01:48:16] let's say you're really good and you close like seven of them then you're
[01:48:18] close like seven of them then you're going to get seven out of 10 but if you
[01:48:19] going to get seven out of 10 but if you send videos you'll get a 100red people
[01:48:21] send videos you'll get a 100red people to watch the videos and you'll close
[01:48:22] to watch the videos and you'll close like 15. So, it's usually twice as high
[01:48:24] like 15. So, it's usually twice as high as and part of the reason is you remove
[01:48:26] as and part of the reason is you remove the complexities of schedule. And then
[01:48:28] the complexities of schedule. And then the second reason is you get them while
[01:48:30] the second reason is you get them while they're hot. Like when they're most
[01:48:32] they're hot. Like when they're most interested, they don't have to wait 3
[01:48:34] interested, they don't have to wait 3 days and schedule with you and then have
[01:48:36] days and schedule with you and then have to like rekindle that desire. The moment
[01:48:39] to like rekindle that desire. The moment they're interested in mitigation jobs,
[01:48:40] they're interested in mitigation jobs, they get to see the price and decide if
[01:48:42] they get to see the price and decide if they want to buy it. What message works
[01:48:45] they want to buy it. What message works best for HVAC and ads? Well, you have to
[01:48:47] best for HVAC and ads? Well, you have to know what they want, right? This is why
[01:48:48] know what they want, right? This is why I built this market research bot. Let's
[01:48:50] I built this market research bot. Let's go back to the market research bot.
[01:48:53] go back to the market research bot. Oh, that's not market research. That is
[01:48:57] Oh, that's not market research. That is That's not
[01:49:02] This is why most people can't sell [ __ ]
[01:49:04] This is why most people can't sell [ __ ] because they just go more leads, more
[01:49:05] because they just go more leads, more sales, more customers.
[01:49:09] So, let's find something that HVAC
[01:49:10] So, let's find something that HVAC clients actually want.
[01:49:13] clients actually want. So, we're fixing $89 issues when we need
[01:49:17] So, we're fixing $89 issues when we need $8,000 installs, right? So, like there's
[01:49:20] $8,000 installs, right? So, like there's something right there. we'll get you
[01:49:21] something right there. we'll get you $8,000 in installs. Or they just get
[01:49:24] $8,000 in installs. Or they just get people asking for free estimates or
[01:49:26] people asking for free estimates or they're doing Angie's List. So, like to
[01:49:28] they're doing Angie's List. So, like to me, this is the stuff. System
[01:49:30] me, this is the stuff. System replacements, high efficiency upgrades,
[01:49:33] replacements, high efficiency upgrades, maintenance memberships, commercial HVAC
[01:49:36] maintenance memberships, commercial HVAC contracts, emergency calls.
[01:49:38] contracts, emergency calls. Like, I would focus on one of those
[01:49:40] Like, I would focus on one of those things. And then that's what my ad is
[01:49:44] things. And then that's what my ad is like. Hey, we can get you high
[01:49:45] like. Hey, we can get you high efficiency upgrades or we can get you
[01:49:47] efficiency upgrades or we can get you commercial HVAC service contracts.
[01:49:51] commercial HVAC service contracts. Do you do formal proposals and contracts
[01:49:53] Do you do formal proposals and contracts and all that? No, I don't. I mean, you
[01:49:55] and all that? No, I don't. I mean, you can, but I don't.
[01:49:58] can, but I don't. >> I the the the more I sell through video,
[01:50:00] >> I the the the more I sell through video, the lazier I get. Just being real with
[01:50:02] the lazier I get. Just being real with you guys. I'm just like, just [ __ ]
[01:50:03] you guys. I'm just like, just [ __ ] buy it. If you don't want to buy it,
[01:50:04] buy it. If you don't want to buy it, don't. Like, but I'm not I'm not going
[01:50:06] don't. Like, but I'm not I'm not going to do a monkey song and dance and give
[01:50:08] to do a monkey song and dance and give you proposals and try and convince you.
[01:50:10] you proposals and try and convince you. Like, that's where I'm at with it. You
[01:50:12] Like, that's where I'm at with it. You guys may feel differently. You know,
[01:50:13] guys may feel differently. You know, part of it is it depends where you're at
[01:50:15] part of it is it depends where you're at financially. If you really need the
[01:50:16] financially. If you really need the deal, you might do the song and dance.
[01:50:18] deal, you might do the song and dance. If you're like me and you don't, you're
[01:50:19] If you're like me and you don't, you're like, "Fuck that."
[01:50:22] like, "Fuck that." Um, the follow-up text is not another
[01:50:24] Um, the follow-up text is not another loom. It's it's usually just going um
[01:50:26] loom. It's it's usually just going um deeper into the plan. So, like, you
[01:50:29] deeper into the plan. So, like, you know, for example, I gave example of
[01:50:30] know, for example, I gave example of like if I was going to do Facebook ads,
[01:50:33] like if I was going to do Facebook ads, one of the steps in Facebook ads is
[01:50:35] one of the steps in Facebook ads is targeting. So, a follow-up might might
[01:50:37] targeting. So, a follow-up might might be like, "Let me show you what specific
[01:50:38] be like, "Let me show you what specific targeting I would do for you." And if
[01:50:41] targeting I would do for you." And if I'm going to run ads, I would say, "Let
[01:50:43] I'm going to run ads, I would say, "Let me show you an example ad that I want to
[01:50:45] me show you an example ad that I want to run for you." Right? That's what my
[01:50:47] run for you." Right? That's what my follow-ups, they're they're the same
[01:50:48] follow-ups, they're they're the same content as the Loom video, but I just go
[01:50:50] content as the Loom video, but I just go deeper on an individual piece, and I
[01:50:52] deeper on an individual piece, and I remind them of what they want. So, hey,
[01:50:54] remind them of what they want. So, hey, you're interested in mitigation jobs.
[01:50:55] you're interested in mitigation jobs. Let me show you exactly what I would do
[01:50:57] Let me show you exactly what I would do to get that.
[01:50:59] to get that. This a follow-up text, another Loom. How
[01:51:01] This a follow-up text, another Loom. How do you get the Loom notification to tell
[01:51:03] do you get the Loom notification to tell you who watched? I can get it to give me
[01:51:04] you who watched? I can get it to give me notification, but I don't know who
[01:51:06] notification, but I don't know who watched. Um,
[01:51:10] watched. Um, usually in the beginning when it's not
[01:51:12] usually in the beginning when it's not converting, like you're sending
[01:51:13] converting, like you're sending personalized videos and so like the
[01:51:14] personalized videos and so like the video is called like Russ Loom video or
[01:51:17] video is called like Russ Loom video or whatever. And uh, so you can tell
[01:51:20] whatever. And uh, so you can tell whether they watch it and then when you
[01:51:21] whether they watch it and then when you have it converting like I don't even
[01:51:22] have it converting like I don't even care. Like I just I don't do a lot of
[01:51:24] care. Like I just I don't do a lot of follow-up and stuff once I know it
[01:51:26] follow-up and stuff once I know it works. I just use ads and stuff to drive
[01:51:28] works. I just use ads and stuff to drive people to them. For monthly offers with
[01:51:30] people to them. For monthly offers with a setup fee, is it better to state the
[01:51:32] a setup fee, is it better to state the lower monthly price than tell them the
[01:51:33] lower monthly price than tell them the setup during the walk? I just like give
[01:51:35] setup during the walk? I just like give them the real price, but just make sure
[01:51:37] them the real price, but just make sure that the thing they're going to get in
[01:51:38] that the thing they're going to get in return is of higher value. Like you can
[01:51:40] return is of higher value. Like you can tell them there's a setup fee and
[01:51:41] tell them there's a setup fee and there's this and that. Just make sure
[01:51:43] there's this and that. Just make sure that like like I said, the house is a
[01:51:45] that like like I said, the house is a quart million dollars. That's not a deal
[01:51:47] quart million dollars. That's not a deal or a ripoff. It's if I tell you, hey,
[01:51:51] or a ripoff. It's if I tell you, hey, the house is a quart million dollars. I
[01:51:53] the house is a quart million dollars. I decided I'm going to become a a monk.
[01:51:55] decided I'm going to become a a monk. I'm going to live in the mountains and
[01:51:57] I'm going to live in the mountains and uh I'm selling my $2.5 million
[01:52:00] uh I'm selling my $2.5 million beachfront property and I only owe
[01:52:03] beachfront property and I only owe $220,000. So, I want to pay off my
[01:52:05] $220,000. So, I want to pay off my mortgage, cover my closing cost, and get
[01:52:07] mortgage, cover my closing cost, and get a plane ride. And if you're willing to
[01:52:09] a plane ride. And if you're willing to do that, you can have my quarter mill or
[01:52:11] do that, you can have my quarter mill or you can have my quarter or $2.5 million
[01:52:14] you can have my quarter or $2.5 million house for $250,000.
[01:52:16] house for $250,000. Like, that's a steal. You can sell a
[01:52:18] Like, that's a steal. You can sell a $250,000 thing. So, like just make sure
[01:52:20] $250,000 thing. So, like just make sure you contextualize it with bigger value.
[01:52:23] you contextualize it with bigger value. You can probably make more money to
[01:52:24] You can probably make more money to share generated revenue rather than just
[01:52:27] share generated revenue rather than just upfront if you're not desperate for
[01:52:28] upfront if you're not desperate for upfront money. As a general rule, the
[01:52:30] upfront money. As a general rule, the less you need clients, the more they
[01:52:31] less you need clients, the more they come to you. In fact, ultimate story on
[01:52:33] come to you. In fact, ultimate story on that, um there's a famous copywriter,
[01:52:36] that, um there's a famous copywriter, Gary Halbert. Uh he's dead now, but
[01:52:38] Gary Halbert. Uh he's dead now, but after like 20 years, um he um had a hat
[01:52:44] after like 20 years, um he um had a hat he would wear that say, "Client suck."
[01:52:45] he would wear that say, "Client suck." And at the end of his presentation, he
[01:52:47] And at the end of his presentation, he would say, "Uh just you guys know, I
[01:52:49] would say, "Uh just you guys know, I have too many copywriting clients. I
[01:52:50] have too many copywriting clients. I don't want more. I don't need more.
[01:52:52] don't want more. I don't need more. Don't follow me into the bathroom. Don't
[01:52:53] Don't follow me into the bathroom. Don't ask me if you can hire me. No, you
[01:52:55] ask me if you can hire me. No, you cannot. You cannot give me money. I
[01:52:56] cannot. You cannot give me money. I don't care about your project. I don't
[01:52:58] don't care about your project. I don't want to. I'm just showing you some
[01:52:59] want to. I'm just showing you some copywriting stuff. There'd be a line of
[01:53:01] copywriting stuff. There'd be a line of people a hundred long in the bathroom
[01:53:04] people a hundred long in the bathroom stall going, "Hey, Gary, I know you said
[01:53:06] stall going, "Hey, Gary, I know you said you're not looking for clients, but I
[01:53:08] you're not looking for clients, but I have this project, right?" So, I think
[01:53:09] have this project, right?" So, I think that the less you need clients, the
[01:53:11] that the less you need clients, the easier it is to get them. The more
[01:53:12] easier it is to get them. The more desperate you are to like need the
[01:53:14] desperate you are to like need the money, the the more you'll kind of push
[01:53:15] money, the the more you'll kind of push them away. I think the same thing is
[01:53:16] them away. I think the same thing is true in romantic relationships. the more
[01:53:18] true in romantic relationships. the more you're like desperate for a partner, the
[01:53:20] you're like desperate for a partner, the more you come across as weird, the more
[01:53:22] more you come across as weird, the more you're just like, I don't need anyone.
[01:53:24] you're just like, I don't need anyone. You know, I've I've had this experience,
[01:53:26] You know, I've I've had this experience, and maybe you guys haven't, where I'll
[01:53:27] and maybe you guys haven't, where I'll go through through a period of life
[01:53:28] go through through a period of life where I'm single and then I get into a
[01:53:29] where I'm single and then I get into a relationship and as soon as you get into
[01:53:31] relationship and as soon as you get into a relationship, like, you know, women
[01:53:33] a relationship, like, you know, women come out of the woodwork and we're like,
[01:53:34] come out of the woodwork and we're like, "Hey, I wish I had known." Like, well,
[01:53:36] "Hey, I wish I had known." Like, well, where were you at when I was single for
[01:53:38] where were you at when I was single for three years, right? Like, where were you
[01:53:40] three years, right? Like, where were you then? Right? But it's the minute you
[01:53:41] then? Right? But it's the minute you don't need it, it starts coming to you
[01:53:43] don't need it, it starts coming to you to get them at the peak time of
[01:53:45] to get them at the peak time of interest. Is the send video process
[01:53:46] interest. Is the send video process automated after they indicate interest?
[01:53:48] automated after they indicate interest? You can automate it. We do some of that.
[01:53:50] You can automate it. We do some of that. I don't always like I don't always do it
[01:53:52] I don't always like I don't always do it the same way. I'm just like I just make
[01:53:54] the same way. I'm just like I just make sure to really understand what it is
[01:53:56] sure to really understand what it is they want and what they're after. Um but
[01:53:59] they want and what they're after. Um but yeah, you can certainly um automate it.
[01:54:02] yeah, you can certainly um automate it. So like there's tools like many chat and
[01:54:04] So like there's tools like many chat and go high level where they can say I'm
[01:54:05] go high level where they can say I'm interested and then immediately it sends
[01:54:07] interested and then immediately it sends them a video and starts it.
[01:54:10] them a video and starts it. Oh, you guys are buttering me up. Um
[01:54:13] Oh, you guys are buttering me up. Um Saji, I saw you got a question. I don't
[01:54:14] Saji, I saw you got a question. I don't know if you want to type it or just say
[01:54:16] know if you want to type it or just say it, but you can go ahead.
[01:54:18] it, but you can go ahead. Do I go after companies in Angie's list
[01:54:20] Do I go after companies in Angie's list or similar other services? Yeah, more or
[01:54:22] or similar other services? Yeah, more or less. I want to know they're already
[01:54:23] less. I want to know they're already >> You can hear me out.
[01:54:25] >> You can hear me out. >> Yeah, I can hear you. Go ahead.
[01:54:27] >> Yeah, I can hear you. Go ahead. >> All right. Well, here's the situation. I
[01:54:28] >> All right. Well, here's the situation. I followed one of your uh uh uh
[01:54:32] followed one of your uh uh uh suggestions where I put up a a hand
[01:54:35] suggestions where I put up a a hand raiser in my uh Facebook group and a guy
[01:54:38] raiser in my uh Facebook group and a guy uh responded and it came to a meeting. I
[01:54:40] uh responded and it came to a meeting. I had a nice good meeting about uh setting
[01:54:43] had a nice good meeting about uh setting up his backend structure. He sells stuff
[01:54:45] up his backend structure. He sells stuff on webinars and everything and I haven't
[01:54:47] on webinars and everything and I haven't heard from him in a while and I wanted
[01:54:48] heard from him in a while and I wanted to do a follow-up but then then you just
[01:54:51] to do a follow-up but then then you just mentioned something about uh doing a
[01:54:53] mentioned something about uh doing a followup as far as with an ID or
[01:54:55] followup as far as with an ID or something. Should I just be like a as a
[01:54:57] something. Should I just be like a as a loom or like what would you suggest?
[01:55:00] loom or like what would you suggest? Because if I get this job, it's a it's a
[01:55:02] Because if I get this job, it's a it's a five figure uh deal.
[01:55:04] five figure uh deal. >> Yeah. So what I would do is like I
[01:55:06] >> Yeah. So what I would do is like I always start any follow-up with whatever
[01:55:08] always start any follow-up with whatever had them interested in the first place.
[01:55:10] had them interested in the first place. So like my version of that is mitigation
[01:55:12] So like my version of that is mitigation jobs. So like he was trying to get you
[01:55:14] jobs. So like he was trying to get you to do some backend stuff, but there was
[01:55:16] to do some backend stuff, but there was something specific they were trying to
[01:55:17] something specific they were trying to sell like program ABC. So I would just
[01:55:20] sell like program ABC. So I would just be like, "Hey dude, I had an idea to
[01:55:22] be like, "Hey dude, I had an idea to program ABC. I was thinking about like
[01:55:24] program ABC. I was thinking about like this kind of email would work really
[01:55:25] this kind of email would work really well or this kind of retargeting ad
[01:55:27] well or this kind of retargeting ad would work really well." And that's how
[01:55:29] would work really well." And that's how I do it. Like without coming across as
[01:55:30] I do it. Like without coming across as weird or desperate. It's just like, "Hey
[01:55:32] weird or desperate. It's just like, "Hey bro, I had another idea for By the way,
[01:55:33] bro, I had another idea for By the way, ideas are never unwelcome.
[01:55:36] ideas are never unwelcome. >> All right, cool. Yeah, because I think
[01:55:38] >> All right, cool. Yeah, because I think now he's shopping around that he got an
[01:55:40] now he's shopping around that he got an idea what my price range is. Uh but so I
[01:55:44] idea what my price range is. Uh but so I just didn't want to like like you said
[01:55:46] just didn't want to like like you said uh seem desperate.
[01:55:47] uh seem desperate. >> Yeah, totally. Andrew says, "This is
[01:55:50] >> Yeah, totally. Andrew says, "This is perfect. I hate sales calls." I've
[01:55:51] perfect. I hate sales calls." I've learned actually from doing this that
[01:55:53] learned actually from doing this that prospects told me they hated sales
[01:55:54] prospects told me they hated sales calls. So they're like, "I didn't want
[01:55:56] calls. So they're like, "I didn't want to talk to you anymore than you wanted
[01:55:58] to talk to you anymore than you wanted to talk to me." It's like, yeah, I
[01:56:00] to talk to me." It's like, yeah, I agree. Not chasing people. Totally. Love
[01:56:02] agree. Not chasing people. Totally. Love your attitude. Thanks, brother. Drilling
[01:56:04] your attitude. Thanks, brother. Drilling down into $100 bill subniches with this
[01:56:06] down into $100 bill subniches with this bot. Good. That's to me the real secret
[01:56:08] bot. Good. That's to me the real secret is is when you know what they actually
[01:56:10] is is when you know what they actually really want to sell and you focus your
[01:56:11] really want to sell and you focus your service on I will help you sell the
[01:56:13] service on I will help you sell the thing that you really want to sell,
[01:56:15] thing that you really want to sell, immediately your [ __ ] gets more
[01:56:16] immediately your [ __ ] gets more desirable because a lot of times people
[01:56:18] desirable because a lot of times people don't realize if you just bring them
[01:56:19] don't realize if you just bring them quote unquote more like in HVAC, this is
[01:56:22] quote unquote more like in HVAC, this is a thing that comes up because we just
[01:56:23] a thing that comes up because we just did a search on HVAC. A lot of these
[01:56:25] did a search on HVAC. A lot of these guys do like little shitty $89 tuneups
[01:56:29] guys do like little shitty $89 tuneups and small maintenance jobs and after
[01:56:31] and small maintenance jobs and after they pay trucks and gas and insurance
[01:56:33] they pay trucks and gas and insurance and workers and health insurance, they
[01:56:35] and workers and health insurance, they don't even make any money. So if you
[01:56:36] don't even make any money. So if you just say, "I'll bring you more." They're
[01:56:38] just say, "I'll bring you more." They're like, "I'm not even making money on the
[01:56:39] like, "I'm not even making money on the [ __ ] I'm doing." So it's a huge
[01:56:41] [ __ ] I'm doing." So it's a huge difference to say, "I'll get you the
[01:56:42] difference to say, "I'll get you the $8,000 installs." And then obviously
[01:56:45] $8,000 installs." And then obviously like you got to change your
[01:56:46] like you got to change your deliverables, but usually not that much.
[01:56:47] deliverables, but usually not that much. It's like there there's keywords like if
[01:56:49] It's like there there's keywords like if you're doing SEO, there's keywords that
[01:56:51] you're doing SEO, there's keywords that people are looking for repairs and
[01:56:52] people are looking for repairs and there's keywords that people are looking
[01:56:54] there's keywords that people are looking for installs. Just aim it at the right
[01:56:56] for installs. Just aim it at the right keywords. Or if you're running ads, you
[01:56:58] keywords. Or if you're running ads, you can run an ad for an $89 thing just as
[01:57:00] can run an ad for an $89 thing just as easily as you can run an ad for an
[01:57:02] easily as you can run an ad for an $8,000 thing. Focus it on the $8,000
[01:57:04] $8,000 thing. Focus it on the $8,000 thing.
[01:57:06] thing. What about Research Bot are you talking
[01:57:08] What about Research Bot are you talking about? It's a paid thing. No, this is
[01:57:09] about? It's a paid thing. No, this is right here. Like this is a program I
[01:57:11] right here. Like this is a program I made, Carlos, that uh it uh it'll just
[01:57:16] made, Carlos, that uh it uh it'll just tell you like the problems in your niche
[01:57:18] tell you like the problems in your niche and what they're trying to do and all
[01:57:19] and what they're trying to do and all that.
[01:57:23] Um now it's the Francis bot. There you
[01:57:26] Um now it's the Francis bot. There you go. Could you please template and share
[01:57:27] go. Could you please template and share the AI prompts? Yeah, it'll probably
[01:57:29] the AI prompts? Yeah, it'll probably take me a day or two to do that, just so
[01:57:30] take me a day or two to do that, just so you guys know. But I'll I'll send you
[01:57:32] you guys know. But I'll I'll send you guys the AI prompts as a template.
[01:57:35] guys the AI prompts as a template. So true. Especially when you become a
[01:57:37] So true. Especially when you become a dad. Yeah, since I become a dad, I'm
[01:57:38] dad. Yeah, since I become a dad, I'm like I want to spend more time with my
[01:57:40] like I want to spend more time with my kids and less time trying to convince
[01:57:41] kids and less time trying to convince people to do [ __ ] on calls.
[01:57:45] people to do [ __ ] on calls. Uh, see Aaron, instead of showing images
[01:57:48] Uh, see Aaron, instead of showing images when explaining my step, I can I just
[01:57:49] when explaining my step, I can I just show my screen on how to ex uh you can
[01:57:52] show my screen on how to ex uh you can certainly do that. Spec as long as
[01:57:54] certainly do that. Spec as long as you're showing them like real stuff.
[01:57:56] you're showing them like real stuff. Like what a lot of people do is like you
[01:57:58] Like what a lot of people do is like you got to understand like they don't
[01:58:00] got to understand like they don't believe us as marketers. So like a lot
[01:58:01] believe us as marketers. So like a lot of what I'm trying to do is make this
[01:58:03] of what I'm trying to do is make this real. What a lot of people try and do is
[01:58:05] real. What a lot of people try and do is they try and make it sound cool. Um, so
[01:58:08] they try and make it sound cool. Um, so I'll give you an example. Like we've
[01:58:09] I'll give you an example. Like we've sold houses through video and and not
[01:58:11] sold houses through video and and not like retail stuff. We sell like
[01:58:12] like retail stuff. We sell like investment properties. So investment
[01:58:14] investment properties. So investment properties, people want to know two
[01:58:16] properties, people want to know two things. Okay? They want to know like
[01:58:18] things. Okay? They want to know like what price am I getting it for and what
[01:58:20] what price am I getting it for and what it's worth? You know, like in other
[01:58:22] it's worth? You know, like in other words, how much money can I make off
[01:58:23] words, how much money can I make off this deal? And then they want to know
[01:58:25] this deal? And then they want to know the condition of the home because they
[01:58:26] the condition of the home because they got to fix it. So I have a lady, her
[01:58:27] got to fix it. So I have a lady, her name's Nicole. She drives around and she
[01:58:29] name's Nicole. She drives around and she makes videos. And when people make
[01:58:31] makes videos. And when people make videos, a lot of times they're these
[01:58:33] videos, a lot of times they're these overproduced corporatity like at Frankie
[01:58:35] overproduced corporatity like at Frankie Finn Estates, you will be in the
[01:58:37] Finn Estates, you will be in the ultimate of luxury. And that just sounds
[01:58:39] ultimate of luxury. And that just sounds like [ __ ] right? Ours are, let me
[01:58:42] like [ __ ] right? Ours are, let me show you what you're going to have to
[01:58:43] show you what you're going to have to fix. Yeah, you can see there's some mold
[01:58:44] fix. Yeah, you can see there's some mold down here. There's a little issue with
[01:58:45] down here. There's a little issue with the uh the foundation. I don't know how
[01:58:48] the uh the foundation. I don't know how serious the foundation is. You can see
[01:58:49] serious the foundation is. You can see the drywalls banged up over here. Uh
[01:58:51] the drywalls banged up over here. Uh there's a couple shingles on top. And we
[01:58:53] there's a couple shingles on top. And we show them like like in full detail like
[01:58:55] show them like like in full detail like what you're actually buying. And so, um,
[01:58:59] what you're actually buying. And so, um, as long as the process you're showing
[01:59:00] as long as the process you're showing them is real and it's, you have to get
[01:59:02] them is real and it's, you have to get away from trying to make your [ __ ] sound
[01:59:04] away from trying to make your [ __ ] sound cool and make it sound real like, okay,
[01:59:06] cool and make it sound real like, okay, this is what, like what I'm actually
[01:59:07] this is what, like what I'm actually showing them in this is this is what I'm
[01:59:09] showing them in this is this is what I'm actually going to do. I'm going to get
[01:59:10] actually going to do. I'm going to get I'm going to go after these keywords.
[01:59:12] I'm going to go after these keywords. I'm going to change your listing. I'm
[01:59:13] I'm going to change your listing. I'm going to put these jobs and you got to
[01:59:15] going to put these jobs and you got to go drive and quote them. So, as long as
[01:59:17] go drive and quote them. So, as long as you show them the process, but you do it
[01:59:18] you show them the process, but you do it in a way where what you're showing them
[01:59:19] in a way where what you're showing them is real, it's totally fine. for G uh uh
[01:59:24] is real, it's totally fine. for G uh uh GRB, would each rep with have a general
[01:59:26] GRB, would each rep with have a general loom video uh niche custom per rep? Um,
[01:59:31] loom video uh niche custom per rep? Um, depends how many services they have, but
[01:59:32] depends how many services they have, but I've I've I've helped a few companies
[01:59:34] I've I've I've helped a few companies that have multiple sales reps and how we
[01:59:36] that have multiple sales reps and how we use it is we usually send the Loom
[01:59:38] use it is we usually send the Loom videos before the sales talk and it's
[01:59:41] videos before the sales talk and it's just one the same for everybody in the
[01:59:43] just one the same for everybody in the company and it makes it like a thousand
[01:59:45] company and it makes it like a thousand times easier for them to close stuff. In
[01:59:47] times easier for them to close stuff. In fact, I encourage them just to fire all
[01:59:49] fact, I encourage them just to fire all the reps, but they didn't want to do
[01:59:50] the reps, but they didn't want to do that. So,
[01:59:52] that. So, Would you recommend remarketing ads if
[01:59:54] Would you recommend remarketing ads if you place the loom on a website? Um, I
[01:59:56] you place the loom on a website? Um, I do personally, Eric. I I I believe in
[01:59:59] do personally, Eric. I I I believe in this day and age that people have more
[02:00:01] this day and age that people have more distraction than ever and they need to
[02:00:03] distraction than ever and they need to see the offer a few times. So, I'm I'm
[02:00:05] see the offer a few times. So, I'm I'm big on like show it to them seven to 10
[02:00:07] big on like show it to them seven to 10 times before we officially count it as a
[02:00:09] times before we officially count it as a no.
[02:00:11] no. Where I'm going to You were going to
[02:00:13] Where I'm going to You were going to share some of your other custom GPTs.
[02:00:15] share some of your other custom GPTs. Yeah. What are you guys looking for? I
[02:00:16] Yeah. What are you guys looking for? I got a million GPTs to do a million
[02:00:18] got a million GPTs to do a million different things.
[02:00:22] Yeah, I'll get I'll get you guys
[02:00:23] Yeah, I'll get I'll get you guys templates for the uh the um the images
[02:00:27] templates for the uh the um the images so you you kind of know what to do. But
[02:00:29] so you you kind of know what to do. But I I want to just articulate with the
[02:00:31] I I want to just articulate with the images. What most people get wrong is
[02:00:32] images. What most people get wrong is they try and show big result. I'll make
[02:00:34] they try and show big result. I'll make you $300,000. I'll get you a hundred
[02:00:37] you $300,000. I'll get you a hundred people this month. And it tends to work
[02:00:40] people this month. And it tends to work better if you show them one. One is just
[02:00:43] better if you show them one. One is just like it's so much more understandable to
[02:00:45] like it's so much more understandable to them. Right? So here I didn't show them
[02:00:48] them. Right? So here I didn't show them a million people. I showed them one
[02:00:50] a million people. I showed them one homeowner saying my
[02:00:51] homeowner saying my >> shit's
[02:00:53] >> shit's >> Sorry. Go ahead, Jimmy.
[02:00:56] >> Sorry. Go ahead, Jimmy. I don't know. Was that you, Jimmy V
[02:00:58] I don't know. Was that you, Jimmy V trying to say something? No.
[02:01:01] trying to say something? No. Read your book. Love it.
[02:01:04] Read your book. Love it. Can we record the slide as a video and
[02:01:06] Can we record the slide as a video and run Facebook ads? You can. That's why I
[02:01:08] run Facebook ads? You can. That's why I say like a lot of times people ask me
[02:01:11] say like a lot of times people ask me what's the next step sequence and the
[02:01:13] what's the next step sequence and the truth is if you really know what they
[02:01:15] truth is if you really know what they actually want, you can actually break a
[02:01:16] actually want, you can actually break a lot of the rules. and uh
[02:01:19] lot of the rules. and uh things like that.
[02:01:21] things like that. And if you don't know what they want,
[02:01:22] And if you don't know what they want, like it don't matter what order of steps
[02:01:24] like it don't matter what order of steps you want. If you just say, "I'll get you
[02:01:25] you want. If you just say, "I'll get you more $89 tuneups,"
[02:01:28] more $89 tuneups," they will not buy from you, by the way.
[02:01:33] Yeah. Hold on. I have I have one for
[02:01:35] Yeah. Hold on. I have I have one for hand raisers. Let me just find it for
[02:01:36] hand raisers. Let me just find it for you.
[02:01:48] A lot of what what a hand raiser is and
[02:01:50] A lot of what what a hand raiser is and why most people can't do them is you
[02:01:51] why most people can't do them is you have to translate your service into
[02:01:53] have to translate your service into problems and outcomes for them and not
[02:01:56] problems and outcomes for them and not talk about the thing. So like somebody
[02:01:58] talk about the thing. So like somebody said, "How do I sell a database
[02:01:59] said, "How do I sell a database reactivation or how do I sell a GHL AI
[02:02:02] reactivation or how do I sell a GHL AI bot?" Well, that's your problem. You're
[02:02:03] bot?" Well, that's your problem. You're trying to talk about your thing. They're
[02:02:04] trying to talk about your thing. They're never going to care about your thing
[02:02:05] never going to care about your thing ever. But if you can talk about, you
[02:02:07] ever. But if you can talk about, you know, the implant cases you can book
[02:02:09] know, the implant cases you can book into the calendar using your database
[02:02:11] into the calendar using your database reactivation or the spam calls you can
[02:02:13] reactivation or the spam calls you can eliminate, then suddenly they care.
[02:02:27] There you guys go. There's a hand raiser
[02:02:29] There you guys go. There's a hand raiser bot for you guys who want.
[02:02:36] Yeah, if you want to share your slides
[02:02:37] Yeah, if you want to share your slides and get roasted, go for it. Andrew, is
[02:02:40] and get roasted, go for it. Andrew, is there a service you like to sell?
[02:02:42] there a service you like to sell? Database
[02:02:44] Database reactivation as a door opener. And then
[02:02:48] reactivation as a door opener. And then I'll show you what I like to do to open
[02:02:49] I'll show you what I like to do to open doors. And this is not
[02:02:52] doors. And this is not um
[02:02:59] so if you talk to a 100 different
[02:03:00] so if you talk to a 100 different businesses, they're all going to tell
[02:03:01] businesses, they're all going to tell you the same thing. They're going to
[02:03:02] you the same thing. They're going to say, "We want more new customers,
[02:03:04] say, "We want more new customers, patients, clients, whatever."
[02:03:07] patients, clients, whatever." And
[02:03:08] And it's not that they're lying. It's just
[02:03:10] it's not that they're lying. It's just that they're wrong. They think the way
[02:03:12] that they're wrong. They think the way to grow their business is to get more
[02:03:14] to grow their business is to get more new people. And they assume they have
[02:03:16] new people. And they assume they have every lead ever optimized. So, like say
[02:03:20] every lead ever optimized. So, like say I was doing this for a restaurant.
[02:03:22] I was doing this for a restaurant. There's like complete strangers that
[02:03:24] There's like complete strangers that have never eaten at the restaurant.
[02:03:25] have never eaten at the restaurant. There might be people who follow their
[02:03:27] There might be people who follow their Instagram page. There might be people
[02:03:29] Instagram page. There might be people who've said, you know, can I book a
[02:03:31] who've said, you know, can I book a party next Friday? There's people who
[02:03:33] party next Friday? There's people who like actually scheduled and got a, you
[02:03:35] like actually scheduled and got a, you know, reservations. There's people who
[02:03:37] know, reservations. There's people who almost bought came in and said, oh, it's
[02:03:39] almost bought came in and said, oh, it's too full and left. There's people who
[02:03:40] too full and left. There's people who bought it a while ago, once ate at the
[02:03:42] bought it a while ago, once ate at the restaurant. There's people who bought it
[02:03:44] restaurant. There's people who bought it recently, have eaten there this week.
[02:03:46] recently, have eaten there this week. and there's people sitting in the
[02:03:47] and there's people sitting in the restaurant buying it right now. If I
[02:03:49] restaurant buying it right now. If I want to generate a result for a
[02:03:50] want to generate a result for a business, what I do is I just work this
[02:03:52] business, what I do is I just work this process in reverse. So, they're going to
[02:03:54] process in reverse. So, they're going to tell you, I need you to drive the ball
[02:03:56] tell you, I need you to drive the ball 450 yards. And I know it's the opposite.
[02:03:59] 450 yards. And I know it's the opposite. So, like if I was doing this for a
[02:04:00] So, like if I was doing this for a restaurant and I wanted to make them
[02:04:01] restaurant and I wanted to make them money, the first thing I would do is I
[02:04:03] money, the first thing I would do is I would offer something extra to the
[02:04:04] would offer something extra to the people sitting in the damn waiting room
[02:04:06] people sitting in the damn waiting room right there eating dinner. I'd say,
[02:04:08] right there eating dinner. I'd say, "Hey, we got a special tomorrow. Do you
[02:04:10] "Hey, we got a special tomorrow. Do you guys want to pay for dinner again this
[02:04:12] guys want to pay for dinner again this week?" Or, "Hey, we got dessert." And
[02:04:15] week?" Or, "Hey, we got dessert." And you got to get a little creative with
[02:04:16] you got to get a little creative with this, but like I would offer something
[02:04:18] this, but like I would offer something else to the people who spend money. So
[02:04:19] else to the people who spend money. So we have a guy for example in the
[02:04:21] we have a guy for example in the mastermind of mind. His name is Steve.
[02:04:23] mastermind of mind. His name is Steve. He goes with solar companies and he
[02:04:25] He goes with solar companies and he finds people who just invested, you
[02:04:27] finds people who just invested, you know, 50 grand in some solar panels and
[02:04:30] know, 50 grand in some solar panels and he offers them a $20,000 maintenance
[02:04:32] he offers them a $20,000 maintenance package and he gets a $2,000 commission
[02:04:35] package and he gets a $2,000 commission every time he does it. He does this for
[02:04:36] every time he does it. He does this for really big solar companies in Australia.
[02:04:39] really big solar companies in Australia. And um it's it's an easy sale because
[02:04:42] And um it's it's an easy sale because they just bought solar panels. He says,
[02:04:44] they just bought solar panels. He says, "Well, they break down over time. You're
[02:04:45] "Well, they break down over time. You're going to need to change batteries and
[02:04:47] going to need to change batteries and you're going to need to update them.
[02:04:48] you're going to need to update them. Sometimes the weather will [ __ ] them
[02:04:49] Sometimes the weather will [ __ ] them up." He says, "If you want, you can just
[02:04:51] up." He says, "If you want, you can just buy the maintenance package now, and
[02:04:52] buy the maintenance package now, and we'll come every 3 months and repair
[02:04:54] we'll come every 3 months and repair anything, and you can just prepay it all
[02:04:56] anything, and you can just prepay it all in advance." And that's the easiest sale
[02:04:58] in advance." And that's the easiest sale in the world. If I wanted to generate
[02:04:59] in the world. If I wanted to generate them quick money, I would sell to the
[02:05:01] them quick money, I would sell to the people buying it right now, which is
[02:05:02] people buying it right now, which is even easier than database reactivation.
[02:05:04] even easier than database reactivation. Database reactivation is people who
[02:05:05] Database reactivation is people who bought it recently or a while ago. But
[02:05:08] bought it recently or a while ago. But that's basically, if I want to get my
[02:05:09] that's basically, if I want to get my foot in the door and move the needle, I
[02:05:11] foot in the door and move the needle, I focus on something they got right now.
[02:05:13] focus on something they got right now. Um, as a general rule, it's like I just
[02:05:15] Um, as a general rule, it's like I just work the golf course in reverse and they
[02:05:17] work the golf course in reverse and they assume this is all optimized. Give you
[02:05:18] assume this is all optimized. Give you an example of this. Mark Diodati came to
[02:05:20] an example of this. Mark Diodati came to me. He was in HVAC and he said, "I'm I'm
[02:05:23] me. He was in HVAC and he said, "I'm I'm running Facebook ads for these guys and
[02:05:25] running Facebook ads for these guys and it's not going really well." And we got
[02:05:27] it's not going really well." And we got into like a conversation. I was like,
[02:05:28] into like a conversation. I was like, "Well, what did you do before this?" And
[02:05:30] "Well, what did you do before this?" And he said, "I was actually in HVAC. I
[02:05:32] he said, "I was actually in HVAC. I sold." And I said, "Were you any good?"
[02:05:33] sold." And I said, "Were you any good?" He said, "I was the top salesperson 10
[02:05:35] He said, "I was the top salesperson 10 years in a row." I said, "How did you do
[02:05:37] years in a row." I said, "How did you do that?" And he said, 'Well, what I did is
[02:05:41] that?" And he said, 'Well, what I did is I focused on when people would I'd give,
[02:05:44] I focused on when people would I'd give, you know, for every 10 presentations I
[02:05:46] you know, for every 10 presentations I would give, three people would buy the
[02:05:48] would give, three people would buy the system. And he said what most people do
[02:05:49] system. And he said what most people do is they just throw away the other seven
[02:05:51] is they just throw away the other seven people. But I would wait a week and I'd
[02:05:52] people. But I would wait a week and I'd call him back and say, "Was it just a
[02:05:54] call him back and say, "Was it just a money thing?" And they would say, "Yeah,
[02:05:56] money thing?" And they would say, "Yeah, it was just a money thing." Uh, and he
[02:05:59] it was just a money thing." Uh, and he would say, "Could we finance it? Like,
[02:06:00] would say, "Could we finance it? Like, could I lower the price? Is there a way
[02:06:01] could I lower the price? Is there a way I can get you to buy the system?" And he
[02:06:03] I can get you to buy the system?" And he said when he would do that, one or two
[02:06:04] said when he would do that, one or two more people would buy the system. So,
[02:06:06] more people would buy the system. So, there's a name for it in the industry.
[02:06:07] there's a name for it in the industry. Not many people do it, but they call it
[02:06:08] Not many people do it, but they call it rehash. So, I looked at him and I was
[02:06:10] rehash. So, I looked at him and I was like, "Mark, why are you selling
[02:06:12] like, "Mark, why are you selling Facebook ads over here where you're
[02:06:13] Facebook ads over here where you're mediocre as [ __ ] and you're one of 800
[02:06:17] mediocre as [ __ ] and you're one of 800 other companies competing when some of
[02:06:19] other companies competing when some of these companies have
[02:06:22] these companies have like hundreds of [ __ ] turndowns every
[02:06:24] like hundreds of [ __ ] turndowns every month that almost bought? Why don't you
[02:06:25] month that almost bought? Why don't you just do for them what you did for
[02:06:27] just do for them what you did for yourself and call those people and just
[02:06:29] yourself and call those people and just ask, was it a money thing?" And he did
[02:06:31] ask, was it a money thing?" And he did that and he switched to I'll be your
[02:06:32] that and he switched to I'll be your rehash guy and I'll follow up with
[02:06:34] rehash guy and I'll follow up with anybody who said no to you and you just
[02:06:36] anybody who said no to you and you just have to pay me a commission when it
[02:06:37] have to pay me a commission when it works. He signed 20 clients in the first
[02:06:39] works. He signed 20 clients in the first week he offered it. So when I want to
[02:06:41] week he offered it. So when I want to get my foot in the door, I'm like I
[02:06:42] get my foot in the door, I'm like I always work this process in reverse. So
[02:06:44] always work this process in reverse. So in his case, he was working with the
[02:06:45] in his case, he was working with the almost bots.
[02:06:48] almost bots. So I hope that answers your question,
[02:06:49] So I hope that answers your question, but that's to me the fastest way to get
[02:06:50] but that's to me the fastest way to get your foot in the door and create a
[02:06:52] your foot in the door and create a meaningful result.
[02:06:58] Appreciate that, Daniel. Goat
[02:07:01] Appreciate that, Daniel. Goat flex on that one, buddy. Do you have a
[02:07:04] flex on that one, buddy. Do you have a specific generic loom script with blanks
[02:07:06] specific generic loom script with blanks that we can fill out? Hi, um, in this
[02:07:07] that we can fill out? Hi, um, in this video I'm going to show you how to get
[02:07:08] video I'm going to show you how to get blah blah blah. Not necessarily. I
[02:07:11] blah blah blah. Not necessarily. I probably should make that, Frank, but I
[02:07:13] probably should make that, Frank, but I don't necessarily have that.
[02:07:15] don't necessarily have that. Did you ever do marketing evens of Oh,
[02:07:19] Did you ever do marketing evens of Oh, events.
[02:07:20] events. Um, I'm assuming that's events and you
[02:07:22] Um, I'm assuming that's events and you just got a little typo. Um, I've done a
[02:07:24] just got a little typo. Um, I've done a few, Derek. I I I used to do a bunch in
[02:07:26] few, Derek. I I I used to do a bunch in legal and now I I do a few agency
[02:07:29] legal and now I I do a few agency events. They're a lot of work, but you
[02:07:31] events. They're a lot of work, but you know, you can sell a lot of [ __ ] if you
[02:07:32] know, you can sell a lot of [ __ ] if you do events.
[02:07:35] do events. In my opinion, do I think payer live
[02:07:37] In my opinion, do I think payer live transfer still works well? Yes. But Mo,
[02:07:40] transfer still works well? Yes. But Mo, um it's not about the the live transfer,
[02:07:42] um it's not about the the live transfer, it's about who you're transferring,
[02:07:44] it's about who you're transferring, right? Like what kind of person are you
[02:07:46] right? Like what kind of person are you getting on a live call that matters to
[02:07:48] getting on a live call that matters to them than the fact that you're going to
[02:07:49] them than the fact that you're going to assist them with those calls? Like for
[02:07:52] assist them with those calls? Like for local businesses? Yeah. I mean, I'm
[02:07:54] local businesses? Yeah. I mean, I'm assuming you're asking like Rebecca's
[02:07:55] assuming you're asking like Rebecca's model where she does those things. I've
[02:07:57] model where she does those things. I've never like actually like sold that as a
[02:07:59] never like actually like sold that as a service, but I've uh that's not true. We
[02:08:01] service, but I've uh that's not true. We actually did a we we we played around
[02:08:04] actually did a we we we played around with a referral event back in the day
[02:08:06] with a referral event back in the day where we'd help personal injury lawyers
[02:08:08] where we'd help personal injury lawyers like have an event where they would get
[02:08:10] like have an event where they would get all the ideal referral partners in a
[02:08:12] all the ideal referral partners in a room, which you just tell them, hey,
[02:08:14] room, which you just tell them, hey, there's going to be other cool referral
[02:08:16] there's going to be other cool referral partners. We're having a get together at
[02:08:17] partners. We're having a get together at the bar. Do you want to come? And it's
[02:08:18] the bar. Do you want to come? And it's just mostly just inviting.
[02:08:21] just mostly just inviting. So, converting leads, lists, calls,
[02:08:22] So, converting leads, lists, calls, visitors. Yeah, exactly. They're they're
[02:08:25] visitors. Yeah, exactly. They're they're um Dre, they're always sitting on assets
[02:08:27] um Dre, they're always sitting on assets that they they don't know they they can
[02:08:29] that they they don't know they they can use. Can you talk about applying this
[02:08:31] use. Can you talk about applying this for me to selling a website to someone
[02:08:32] for me to selling a website to someone who has a service business? Maybe they
[02:08:34] who has a service business? Maybe they have Google business profile, but they
[02:08:36] have Google business profile, but they don't have a website.
[02:08:38] don't have a website. Um,
[02:08:40] Um, so I'll tell you a story on that,
[02:08:42] so I'll tell you a story on that, Carrie. Um, I used to sell websites in
[02:08:46] Carrie. Um, I used to sell websites in the beginning and I sold websites as
[02:08:48] the beginning and I sold websites as websites and I I would sell them for 500
[02:08:50] websites and I I would sell them for 500 to a,000 bucks and I got all kinds of
[02:08:51] to a,000 bucks and I got all kinds of push back on it.
[02:08:55] One day plastic surgeon said to me, he
[02:08:58] One day plastic surgeon said to me, he said, "I really want to get some mommy
[02:08:59] said, "I really want to get some mommy makeover patients." He said, "Do you
[02:09:01] makeover patients." He said, "Do you think you can make me a mommy makeover
[02:09:03] think you can make me a mommy makeover website?" And for those of you guys who
[02:09:04] website?" And for those of you guys who made websites, like it's just different
[02:09:06] made websites, like it's just different pictures, different copy, but it's the
[02:09:08] pictures, different copy, but it's the same [ __ ] different pile. I was like,
[02:09:09] same [ __ ] different pile. I was like, "Yeah, of course." He said, ' Do you
[02:09:11] "Yeah, of course." He said, ' Do you think people go to Google and they
[02:09:12] think people go to Google and they search for mommy makeovers and I pulled
[02:09:13] search for mommy makeovers and I pulled up the Google keyword tool? I was like,
[02:09:15] up the Google keyword tool? I was like, "Yeah, they do." He said, ' Do you think
[02:09:17] "Yeah, they do." He said, ' Do you think you could rank for this? I said, "Oh,
[02:09:19] you could rank for this? I said, "Oh, yeah." I pulled up like just an example
[02:09:21] yeah." I pulled up like just an example search. I was like, "This is actually
[02:09:22] search. I was like, "This is actually easier than the stuff we're going
[02:09:23] easier than the stuff we're going after." And he was like, "Okay, here's
[02:09:25] after." And he was like, "Okay, here's 10 grand. Build it." And I was amazed
[02:09:28] 10 grand. Build it." And I was amazed because up until that point, they were
[02:09:29] because up until that point, they were always like, "Send me proposals and get
[02:09:31] always like, "Send me proposals and get me, you know, like I I I was always
[02:09:33] me, you know, like I I I was always chasing them." And that was the first
[02:09:34] chasing them." And that was the first time I do it was just like, "Here's a
[02:09:36] time I do it was just like, "Here's a $10,000 check. Go do it." And what I
[02:09:39] $10,000 check. Go do it." And what I realized through the process, not
[02:09:41] realized through the process, not immediately, by the way, it took years
[02:09:42] immediately, by the way, it took years to figure out what I had actually is in
[02:09:44] to figure out what I had actually is in his mind, he was buying mommy makeover
[02:09:46] his mind, he was buying mommy makeover patients, not a website. So that's why I
[02:09:48] patients, not a website. So that's why I say again, you're not selling what you
[02:09:50] say again, you're not selling what you think you're selling. If you can figure
[02:09:52] think you're selling. If you can figure out the kind of person you're going to
[02:09:53] out the kind of person you're going to bring them, and if you don't know who
[02:09:54] bring them, and if you don't know who you're going to bring them, run that
[02:09:55] you're going to bring them, run that market research bot.
[02:09:59] What does this even mean? I can't see
[02:10:01] What does this even mean? I can't see what that says.
[02:10:07] Oh, that's just because when I when I
[02:10:09] Oh, that's just because when I when I built it, so ChatGBT upgrades their
[02:10:12] built it, so ChatGBT upgrades their models every now and then, but when I
[02:10:14] models every now and then, but when I built this bot, it was on version 4.0,
[02:10:16] built this bot, it was on version 4.0, but it'll just upgrade. There's nothing
[02:10:18] but it'll just upgrade. There's nothing you need to do. Thanks. This has been
[02:10:20] you need to do. Thanks. This has been super helpful. Cool. I I'm excited for
[02:10:22] super helpful. Cool. I I'm excited for you guys to do this. What's the biggest
[02:10:24] you guys to do this. What's the biggest people make mistake with their first
[02:10:25] people make mistake with their first diagnostic Loom video that kills the
[02:10:27] diagnostic Loom video that kills the client's momentum before they even
[02:10:28] client's momentum before they even start?
[02:10:30] start? Not sure if this is what you mean, Milo,
[02:10:31] Not sure if this is what you mean, Milo, but the two biggest mistakes I see is
[02:10:33] but the two biggest mistakes I see is they they start the video saying, "Let
[02:10:34] they they start the video saying, "Let me tell you about my service. You're not
[02:10:37] me tell you about my service. You're not telling them about their service. They
[02:10:38] telling them about their service. They don't wake up going, "I need services."
[02:10:40] don't wake up going, "I need services." The second biggest mistake is they get
[02:10:42] The second biggest mistake is they get to the end and they don't tell people
[02:10:43] to the end and they don't tell people how to buy it. So, like, you actually
[02:10:44] how to buy it. So, like, you actually make a good presentation and they
[02:10:46] make a good presentation and they couldn't give you money if they wanted
[02:10:47] couldn't give you money if they wanted to. And then the third thing they do is
[02:10:49] to. And then the third thing they do is they they read the the script like
[02:10:51] they they read the the script like robots instead of being like, you know,
[02:10:52] robots instead of being like, you know, an actual just human speaker. So, um,
[02:10:56] an actual just human speaker. So, um, reading it like a robot is like, "Hey,
[02:10:59] reading it like a robot is like, "Hey, my name is Frankie. In this video, I
[02:11:01] my name is Frankie. In this video, I will show you how to get mitigation
[02:11:04] will show you how to get mitigation calls like the one you are seeing now.
[02:11:06] calls like the one you are seeing now. Step one, this works well if you are
[02:11:09] Step one, this works well if you are this type of person." So, if you read it
[02:11:12] this type of person." So, if you read it like that, those are the three biggest
[02:11:13] like that, those are the three biggest things I see is like either people start
[02:11:15] things I see is like either people start the video saying, "I'm going to tell you
[02:11:16] the video saying, "I'm going to tell you about me," instead of, "I'm going to
[02:11:18] about me," instead of, "I'm going to tell you about a result that you can get
[02:11:21] tell you about a result that you can get that's meaningful to you." Like the this
[02:11:23] that's meaningful to you." Like the this is this is a really clear clear point is
[02:11:26] is this is a really clear clear point is when people get this wrong, they think
[02:11:27] when people get this wrong, they think the video is supposed to be telling
[02:11:29] the video is supposed to be telling people who you are. Rather, what you're
[02:11:31] people who you are. Rather, what you're supposed to be telling them is what this
[02:11:33] supposed to be telling them is what this thing is going to do for them. So, it's
[02:11:35] thing is going to do for them. So, it's about them and not you. Those are the
[02:11:38] about them and not you. Those are the three biggest things I see over and over
[02:11:39] three biggest things I see over and over when people send me these videos.
[02:11:43] when people send me these videos. Got to run. Awesome as always. See you,
[02:11:45] Got to run. Awesome as always. See you, Todd. I'm impressed. Your book helped me
[02:11:47] Todd. I'm impressed. Your book helped me already. I just need a a few clients
[02:11:49] already. I just need a a few clients then will subscribe to your program.
[02:11:50] then will subscribe to your program. There you go. I'll tell you something
[02:11:51] There you go. I'll tell you something that that uh Andreas that helps people
[02:11:54] that that uh Andreas that helps people get past the first few clients is a lot
[02:11:56] get past the first few clients is a lot of the reason why people say no to you
[02:11:58] of the reason why people say no to you in the beginning and ask for all these
[02:11:59] in the beginning and ask for all these case studies is because they don't see a
[02:12:01] case studies is because they don't see a clear path forward. So the example like
[02:12:03] clear path forward. So the example like I like to use is imagine I got two guys
[02:12:07] I like to use is imagine I got two guys coming to my house to give me a quote on
[02:12:09] coming to my house to give me a quote on building a deck and deck builders are
[02:12:11] building a deck and deck builders are like marketers like contractors are like
[02:12:13] like marketers like contractors are like marketers where they have a bad
[02:12:14] marketers where they have a bad reputation. Imagine the first guy, he
[02:12:17] reputation. Imagine the first guy, he looks at my deck and he says, "It'll be
[02:12:19] looks at my deck and he says, "It'll be five grand." Or he looks at my backyard
[02:12:21] five grand." Or he looks at my backyard and says, "It'll be five grand."
[02:12:23] and says, "It'll be five grand." And then I say, "Well, can you send me
[02:12:25] And then I say, "Well, can you send me some case studies? Can you send me some
[02:12:26] some case studies? Can you send me some referrals? Can you tell me some other
[02:12:28] referrals? Can you tell me some other people you've done this for?" Flip side
[02:12:30] people you've done this for?" Flip side of that, the second contractor comes in
[02:12:31] of that, the second contractor comes in and says, "Hey, Frankie, can I tell you
[02:12:33] and says, "Hey, Frankie, can I tell you what this what what this will look like
[02:12:34] what this what what this will look like if we build a deck together?" And I say,
[02:12:36] if we build a deck together?" And I say, "Sure." He says, "Well, it sounds like
[02:12:37] "Sure." He says, "Well, it sounds like you really just want to have some
[02:12:38] you really just want to have some backyard barbecues." Well, just so you
[02:12:40] backyard barbecues." Well, just so you know, the first thing you that we're
[02:12:41] know, the first thing you that we're going to do right now, I'm going to have
[02:12:42] going to do right now, I'm going to have the boys measure this out so I know
[02:12:44] the boys measure this out so I know exactly how much material we need. Then
[02:12:46] exactly how much material we need. Then what I'm going to do is I'm going to
[02:12:48] what I'm going to do is I'm going to send my guy down to Home Depot. He's
[02:12:49] send my guy down to Home Depot. He's already going later today. The prices of
[02:12:51] already going later today. The prices of lumber have been fluctuating, but I'm
[02:12:52] lumber have been fluctuating, but I'm going to get him to measure exactly how
[02:12:54] going to get him to measure exactly how much material we need. And then we
[02:12:55] much material we need. And then we usually need a little bit extra, 10%
[02:12:58] usually need a little bit extra, 10% extra, just so we we don't run out of
[02:13:00] extra, just so we we don't run out of stuff. I will send you an exact quote to
[02:13:02] stuff. I will send you an exact quote to the penny for how much it would cost. If
[02:13:04] the penny for how much it would cost. If you give me the thumbs up and say that's
[02:13:05] you give me the thumbs up and say that's good and and we're we're good to go.
[02:13:08] good and and we're we're good to go. What I will then do is uh we'll we'll
[02:13:11] What I will then do is uh we'll we'll come down on Friday and we'll start
[02:13:13] come down on Friday and we'll start building. Now, we're going to be kind of
[02:13:14] building. Now, we're going to be kind of loud. We're going to be clanging and
[02:13:16] loud. We're going to be clanging and banging. So, I wouldn't recommend you
[02:13:17] banging. So, I wouldn't recommend you have any meetings or calls that day and
[02:13:19] have any meetings or calls that day and we're going to put in the frame first.
[02:13:20] we're going to put in the frame first. So, you'll see the frame and the outside
[02:13:22] So, you'll see the frame and the outside pieces go in and all the railings and
[02:13:24] pieces go in and all the railings and stuff. And then we'll put in the
[02:13:26] stuff. And then we'll put in the floorboards and those pieces. And then
[02:13:27] floorboards and those pieces. And then I'm going to sand it and finish it. And
[02:13:30] I'm going to sand it and finish it. And and then when that's done, I have to
[02:13:31] and then when that's done, I have to stain the whole thing. You will not be
[02:13:33] stain the whole thing. You will not be able to walk on it for a day, but when
[02:13:34] able to walk on it for a day, but when that's all finished, a day or two later,
[02:13:36] that's all finished, a day or two later, you have a brand new deck. It's going to
[02:13:38] you have a brand new deck. It's going to be 5Gs. Would you like to get started?
[02:13:40] be 5Gs. Would you like to get started? Can I give you a quote? What happens is
[02:13:43] Can I give you a quote? What happens is I don't ask for case studies and proof
[02:13:45] I don't ask for case studies and proof because he's already demonstrated. So,
[02:13:46] because he's already demonstrated. So, like what trips a lot of beginners up is
[02:13:48] like what trips a lot of beginners up is they just tell them the price and and
[02:13:50] they just tell them the price and and the person can't see a clear path
[02:13:52] the person can't see a clear path forward and then they ask for case
[02:13:53] forward and then they ask for case studies and you ain't got them and you
[02:13:55] studies and you ain't got them and you don't know where to go with it. And so,
[02:13:57] don't know where to go with it. And so, what you want to do is whatever your
[02:13:59] what you want to do is whatever your service is, like be clear, I'm going to
[02:14:00] service is, like be clear, I'm going to go after these keywords. I'm going to do
[02:14:02] go after these keywords. I'm going to do this thing. I'm going to run these kind
[02:14:03] this thing. I'm going to run these kind of ads. This is what we're going to do
[02:14:04] of ads. This is what we're going to do next. And show them like, I know how to
[02:14:06] next. And show them like, I know how to build a deck. And you demonstrate it and
[02:14:08] build a deck. And you demonstrate it and they stop asking.
[02:14:10] they stop asking. Would you recommend building a website
[02:14:11] Would you recommend building a website first before sending the looms? Med spa
[02:14:13] first before sending the looms? Med spa space will be brand new and I'm starting
[02:14:14] space will be brand new and I'm starting from zero. If you do build a website, I
[02:14:17] from zero. If you do build a website, I wouldn't spend more than a few hours on
[02:14:18] wouldn't spend more than a few hours on it. Like a lot of times people like
[02:14:20] it. Like a lot of times people like spend [ __ ] months trying to get their
[02:14:22] spend [ __ ] months trying to get their website perfect. And uh and by the way,
[02:14:24] website perfect. And uh and by the way, the uh the market research bot you guys
[02:14:26] the uh the market research bot you guys have, it'll actually write website copy
[02:14:28] have, it'll actually write website copy for you. So it'll uh in in their voice
[02:14:33] for you. So it'll uh in in their voice um why did I stop selling the mommy
[02:14:34] um why did I stop selling the mommy makeover sites or you figured it out?
[02:14:36] makeover sites or you figured it out? You just couldn't rinse and repeat. Uh I
[02:14:38] You just couldn't rinse and repeat. Uh I only stopped selling it to be if you
[02:14:39] only stopped selling it to be if you want to be real Tom. I'm actually I'm at
[02:14:42] want to be real Tom. I'm actually I'm at my dear friend Hamilton Southther's
[02:14:44] my dear friend Hamilton Southther's Iawaska retreat and uh I kind of went
[02:14:46] Iawaska retreat and uh I kind of went through like a little bit of a midlife
[02:14:47] through like a little bit of a midlife crisis in there because I was starting
[02:14:49] crisis in there because I was starting to have my agency was really successful
[02:14:51] to have my agency was really successful financially and I was miserable as a
[02:14:53] financially and I was miserable as a human being. Nobody really talks about
[02:14:55] human being. Nobody really talks about that but I was like I was working 80
[02:14:57] that but I was like I was working 80 hours a week. Um, I hated the clients. I
[02:15:00] hours a week. Um, I hated the clients. I didn't really care that I didn't really
[02:15:01] didn't really care that I didn't really like selling plastic surgery. I was
[02:15:03] like selling plastic surgery. I was overworked. I never had a break from it.
[02:15:06] overworked. I never had a break from it. And I came down here and drank some some
[02:15:08] And I came down here and drank some some crazy jungle concoction and realized I
[02:15:09] crazy jungle concoction and realized I just didn't want to do it the rest of my
[02:15:11] just didn't want to do it the rest of my life. So, that's why I stopped. I I like
[02:15:13] life. So, that's why I stopped. I I like literally saw my own tombstone in a
[02:15:14] literally saw my own tombstone in a vision and it said he was good at
[02:15:16] vision and it said he was good at building backlinks and making websites.
[02:15:18] building backlinks and making websites. And I was like, "Yeah, I don't want that
[02:15:19] And I was like, "Yeah, I don't want that to be my life story."
[02:15:21] to be my life story." >> Frankie, I just finished your first book
[02:15:22] >> Frankie, I just finished your first book and I'm on your sec your second one. So,
[02:15:25] and I'm on your sec your second one. So, thanks, bro. It was it was good to meet
[02:15:27] thanks, bro. It was it was good to meet you in Boise, too. And I just want I was
[02:15:28] you in Boise, too. And I just want I was curious. I'm like, you nailed it. And
[02:15:30] curious. I'm like, you nailed it. And then as you started talking more about
[02:15:32] then as you started talking more about the lifestyle stuff, I was like, that
[02:15:33] the lifestyle stuff, I was like, that resonated hard with me. So,
[02:15:34] resonated hard with me. So, >> yeah. Yeah. And I only know that just,
[02:15:37] >> yeah. Yeah. And I only know that just, you know, from like not having the
[02:15:38] you know, from like not having the lifestyle in the beginning. It was just
[02:15:39] lifestyle in the beginning. It was just like you can easily build a prison for
[02:15:42] like you can easily build a prison for yourself with this business. Not a lot
[02:15:43] yourself with this business. Not a lot of people talk about it, but some of the
[02:15:45] of people talk about it, but some of the most miserable people I know are people
[02:15:46] most miserable people I know are people with million-dollar agencies that never
[02:15:48] with million-dollar agencies that never have five minutes to wipe their own ass
[02:15:50] have five minutes to wipe their own ass without their phone going ding ding
[02:15:52] without their phone going ding ding ding.
[02:15:55] Uh, what's the maximum time? Um, so my
[02:15:57] Uh, what's the maximum time? Um, so my first couple copies were five minutes
[02:15:59] first couple copies were five minutes and I did them five minutes because
[02:16:02] and I did them five minutes because um I was only using the free version of
[02:16:04] um I was only using the free version of Loom and I didn't know it would work and
[02:16:06] Loom and I didn't know it would work and I I I I've had this experience, I don't
[02:16:08] I I I I've had this experience, I don't know if you guys have had this, where I
[02:16:09] know if you guys have had this, where I sign up for a software
[02:16:11] sign up for a software and then I end up using it one time and
[02:16:14] and then I end up using it one time and then a month later I forget about it and
[02:16:16] then a month later I forget about it and then all of a sudden seven years later I
[02:16:18] then all of a sudden seven years later I realize, oh my god, I've been paying for
[02:16:19] realize, oh my god, I've been paying for this software for like seven years. So,
[02:16:22] this software for like seven years. So, I my first Loom videos were five minutes
[02:16:24] I my first Loom videos were five minutes or less only because that's exactly as
[02:16:26] or less only because that's exactly as much time as Loom gives you. But having
[02:16:28] much time as Loom gives you. But having said that, it can be as long as it needs
[02:16:31] said that, it can be as long as it needs to be. Just don't be boring. Just don't
[02:16:32] to be. Just don't be boring. Just don't like make it go on and be longer than it
[02:16:34] like make it go on and be longer than it needs to be. And and a lot of it, if
[02:16:36] needs to be. And and a lot of it, if you're too long, it's almost always
[02:16:37] you're too long, it's almost always because you're trying to talk too much
[02:16:39] because you're trying to talk too much and you're not showing it enough
[02:16:40] and you're not showing it enough visually. If you're showing it visually,
[02:16:42] visually. If you're showing it visually, you actually don't need a lot of words
[02:16:43] you actually don't need a lot of words to make your point, right? Like if I
[02:16:45] to make your point, right? Like if I show you an example of a in this case
[02:16:48] show you an example of a in this case with this a lip filler, hey, we can get
[02:16:49] with this a lip filler, hey, we can get you lip filler off of Facebook. Like the
[02:16:51] you lip filler off of Facebook. Like the image is actually doing most of the the
[02:16:53] image is actually doing most of the the heavy lifting in this presentation, not
[02:16:57] heavy lifting in this presentation, not not me, you know, saying it with a bunch
[02:16:59] not me, you know, saying it with a bunch of, you know, words and jibity jaby.
[02:17:03] of, you know, words and jibity jaby. Um, tell us how you do research for
[02:17:05] Um, tell us how you do research for specific lead availability. Um, I mean,
[02:17:08] specific lead availability. Um, I mean, I use the same tool that I built for you
[02:17:10] I use the same tool that I built for you guys. That's why I built I first built
[02:17:11] guys. That's why I built I first built it for myself before I built it for
[02:17:12] it for myself before I built it for anyone else. So, I was like, I want
[02:17:13] anyone else. So, I was like, I want because I I kept people kept uh telling
[02:17:16] because I I kept people kept uh telling me like I sell database reactivation and
[02:17:18] me like I sell database reactivation and like and I didn't always know everything
[02:17:20] like and I didn't always know everything about every niche and so I was like I
[02:17:22] about every niche and so I was like I needed to get up to speed in like 10
[02:17:23] needed to get up to speed in like 10 seconds and I was like well what do I
[02:17:24] seconds and I was like well what do I want to know? And I'll show you guys
[02:17:27] want to know? And I'll show you guys exactly what what I wanted to know. Uh
[02:17:29] exactly what what I wanted to know. Uh where is it? Right here.
[02:17:32] where is it? Right here. No, that's not it. Hold on a second.
[02:17:37] And and of course I also I also like to
[02:17:39] And and of course I also I also like to ask people, but this is this is uh what
[02:17:43] ask people, but this is this is uh what I like to know is I want to know
[02:17:45] I like to know is I want to know problems they face. I want to know what
[02:17:47] problems they face. I want to know what they're doing now to try and get people.
[02:17:49] they're doing now to try and get people. I want to know what they don't like
[02:17:50] I want to know what they don't like about it. I want to know the questions
[02:17:52] about it. I want to know the questions they're asking of themselves that they
[02:17:54] they're asking of themselves that they don't say out loud. I want to know the
[02:17:55] don't say out loud. I want to know the competitors that concern them. I want to
[02:17:57] competitors that concern them. I want to know their $100 bills and the things
[02:17:59] know their $100 bills and the things they really want to sell. and I want to
[02:18:01] they really want to sell. and I want to know why they're afraid of giving me
[02:18:02] know why they're afraid of giving me money so I can address those fears and
[02:18:04] money so I can address those fears and worries and doubts. And by the way,
[02:18:06] worries and doubts. And by the way, because you guys asked, um, this will
[02:18:09] because you guys asked, um, this will generate website copy as well. If you
[02:18:11] generate website copy as well. If you want, if you can, um, most people when
[02:18:13] want, if you can, um, most people when they make websites, they make them about
[02:18:14] they make websites, they make them about the wrong person. They try and tell
[02:18:16] the wrong person. They try and tell people who they are. We are, our company
[02:18:17] people who they are. We are, our company is, we do blank, blank, and blank. And
[02:18:19] is, we do blank, blank, and blank. And if you're making a website for med spas,
[02:18:21] if you're making a website for med spas, it needs to be about med spas. Hey, are
[02:18:24] it needs to be about med spas. Hey, are you doing coupon clipping, cheap
[02:18:26] you doing coupon clipping, cheap fillers, and those kind of things? I
[02:18:28] fillers, and those kind of things? I would say if I look at a 100 agency
[02:18:30] would say if I look at a 100 agency websites, 97 of them are about the wrong
[02:18:32] websites, 97 of them are about the wrong person. They're trying to tell people
[02:18:33] person. They're trying to tell people who you are instead of what it's going
[02:18:34] who you are instead of what it's going to do for them. So, this will write it
[02:18:37] to do for them. So, this will write it based on their problems and their issues
[02:18:38] based on their problems and their issues and what they're doing and what they
[02:18:39] and what they're doing and what they don't like. Probably won't be interested
[02:18:42] don't like. Probably won't be interested in this if you don't want more of XYZ.
[02:18:45] in this if you don't want more of XYZ. Get it? Thanks, Frankie. So, as a recap,
[02:18:48] Get it? Thanks, Frankie. So, as a recap, what do the noobs need to do ASAP to get
[02:18:50] what do the noobs need to do ASAP to get moving towards their first sale? Like,
[02:18:52] moving towards their first sale? Like, Daniel, step one to me is figure out
[02:18:53] Daniel, step one to me is figure out what they want. If you if you can nail
[02:18:54] what they want. If you if you can nail that piece and you can get them to raise
[02:18:56] that piece and you can get them to raise their hand for it, you're in business.
[02:18:58] their hand for it, you're in business. Like for real. And so to me, like I
[02:19:00] Like for real. And so to me, like I would do like I would run this thing. I
[02:19:03] would do like I would run this thing. I would find something that I think I
[02:19:04] would find something that I think I could generate a result for them in and
[02:19:06] could generate a result for them in and then I would start friending those
[02:19:07] then I would start friending those people and put a hand raiser in front of
[02:19:09] people and put a hand raiser in front of them to see if they were interested. And
[02:19:10] them to see if they were interested. And if if if they will like you just need to
[02:19:13] if if if they will like you just need to go deeper in uh conversations. Yeah, of
[02:19:15] go deeper in uh conversations. Yeah, of course you're the noob. That's okay
[02:19:16] course you're the noob. That's okay though, dude. We all start somewhere.
[02:19:18] though, dude. We all start somewhere. How's the retreat going by the way? Oh,
[02:19:21] How's the retreat going by the way? Oh, you know, Derek, it's uh it's never not
[02:19:24] you know, Derek, it's uh it's never not interesting when you're having like
[02:19:25] interesting when you're having like mystical experiences night after night.
[02:19:27] mystical experiences night after night. So, I saved my life as well. Years in
[02:19:30] So, I saved my life as well. Years in the Peruvian jungle. There you go, Jose.
[02:19:32] the Peruvian jungle. There you go, Jose. He knows. Um Derek, I
[02:19:34] He knows. Um Derek, I >> Frankie,
[02:19:35] >> Frankie, >> just because you asked him on a diet, so
[02:19:39] >> just because you asked him on a diet, so been partying with trees. Sorry. Go
[02:19:41] been partying with trees. Sorry. Go ahead, whoever that was.
[02:19:43] ahead, whoever that was. >> Oh, yeah. So when I was asking about the
[02:19:45] >> Oh, yeah. So when I was asking about the uh doing research for a market research
[02:19:47] uh doing research for a market research like the numbers, how do you low like
[02:19:48] like the numbers, how do you low like how do you know like uh
[02:19:54] did I lose you? Did I freeze or is that
[02:19:59] did I lose you? Did I freeze or is that >> do you guys still hear me?
[02:20:01] >> do you guys still hear me? >> I hear you. I don't hear him.
[02:20:03] >> I hear you. I don't hear him. >> Okay,
[02:20:03] >> Okay, >> I can hear you, Frankie.
[02:20:04] >> I can hear you, Frankie. >> Okay,
[02:20:04] >> Okay, >> I hear you, Frankie.
[02:20:06] >> I hear you, Frankie. >> All right. Is 9 minutes too long? No,
[02:20:08] >> All right. Is 9 minutes too long? No, but just don't make it a boring nine
[02:20:10] but just don't make it a boring nine minutes.
[02:20:13] minutes. my buddy's book. I'm going to check that
[02:20:15] my buddy's book. I'm going to check that out. Same week became a Palm Springs
[02:20:17] out. Same week became a Palm Springs Millionaire was diagnosed with
[02:20:19] Millionaire was diagnosed with metastatic metastic liver cancer. Good
[02:20:23] metastatic metastic liver cancer. Good read. Very cool. Are you doing the looms
[02:20:25] read. Very cool. Are you doing the looms horizontal or vertical since most people
[02:20:26] horizontal or vertical since most people use their phones? I do them just
[02:20:28] use their phones? I do them just horizontal like I record them on a
[02:20:31] horizontal like I record them on a computer and then sometimes people watch
[02:20:33] computer and then sometimes people watch them on the phone.
[02:20:37] But again, like I don't think that's a
[02:20:39] But again, like I don't think that's a main detail. I'm not saying that all
[02:20:40] main detail. I'm not saying that all those things matter, but I think if you
[02:20:42] those things matter, but I think if you actually know what the person wants,
[02:20:44] actually know what the person wants, that's like actually the biggest detail
[02:20:45] that's like actually the biggest detail that most people miss is and I think
[02:20:48] that most people miss is and I think part of the reason is is in an internet
[02:20:50] part of the reason is is in an internet business, we have really high margins as
[02:20:51] business, we have really high margins as a general rule compared to most
[02:20:53] a general rule compared to most businesses. It's the besides like the
[02:20:55] businesses. It's the besides like the two coolest things are we have high
[02:20:56] two coolest things are we have high margins and you can do it from anywhere.
[02:20:58] margins and you can do it from anywhere. And that means if you added 10 clients
[02:21:00] And that means if you added 10 clients this month, your revenue and your
[02:21:02] this month, your revenue and your take-home would probably go up. That's
[02:21:05] take-home would probably go up. That's not always true for a local business
[02:21:06] not always true for a local business that has to pay guys and health
[02:21:08] that has to pay guys and health insurance and gas and building costs and
[02:21:12] insurance and gas and building costs and staff and supplies and materials. So, a
[02:21:16] staff and supplies and materials. So, a lot of times we project our desires onto
[02:21:18] lot of times we project our desires onto our clients and we just assume I want
[02:21:20] our clients and we just assume I want more so they must want more. And they do
[02:21:22] more so they must want more. And they do want more, but they want more specific
[02:21:25] want more, but they want more specific things where they actually like have
[02:21:26] things where they actually like have margin and meat on the bone and you
[02:21:28] margin and meat on the bone and you know, like if you're a dentist, would
[02:21:30] know, like if you're a dentist, would you rather do I don't know 300 checkups
[02:21:34] you rather do I don't know 300 checkups for 99 bucks or would you rather do one
[02:21:37] for 99 bucks or would you rather do one 30,000 set of veneers and be done after
[02:21:39] 30,000 set of veneers and be done after an hour and make the same money? Right?
[02:21:41] an hour and make the same money? Right? So, like if you just show up and go, "We
[02:21:42] So, like if you just show up and go, "We got you more leads and more sales and
[02:21:43] got you more leads and more sales and more customers and more patients like
[02:21:45] more customers and more patients like everyone else," you're missing the,
[02:21:46] everyone else," you're missing the, "Hey, I'll bring you the $30,000 thing
[02:21:52] and float the uh cost too for the
[02:21:54] and float the uh cost too for the restoration guys dealing with
[02:21:55] restoration guys dealing with insurance." Yeah, totally.
[02:21:58] insurance." Yeah, totally. And in certain industries, as Larry just
[02:22:00] And in certain industries, as Larry just mentioned, like not only do are they
[02:22:02] mentioned, like not only do are they small margin [ __ ] but they wait for it.
[02:22:04] small margin [ __ ] but they wait for it. like like a a dentist, he does a $99
[02:22:07] like like a a dentist, he does a $99 checkup and he he gets reimbursed by
[02:22:11] checkup and he he gets reimbursed by insurance and it's often weeks before
[02:22:13] insurance and it's often weeks before they get paid that $99. So, they float
[02:22:16] they get paid that $99. So, they float the money now and then they're the bank
[02:22:18] the money now and then they're the bank for like three four weeks and then
[02:22:20] for like three four weeks and then eventually the insurance writes them a
[02:22:21] eventually the insurance writes them a check. They don't want more of that,
[02:22:22] check. They don't want more of that, just so you know. But if you bring them
[02:22:24] just so you know. But if you bring them a cash paying $30,000 give me shiny new
[02:22:27] a cash paying $30,000 give me shiny new mouth kind of thing, like those are
[02:22:29] mouth kind of thing, like those are always welcome. That's like that's
[02:22:31] always welcome. That's like that's paying for my golfing trip kind of
[02:22:32] paying for my golfing trip kind of thing, dentist money, right? So, you
[02:22:35] thing, dentist money, right? So, you want to focus almost always on bringing
[02:22:37] want to focus almost always on bringing them the right people. Like that's one
[02:22:38] them the right people. Like that's one of the big secrets of all of this is
[02:22:40] of the big secrets of all of this is that we know what they actually want and
[02:22:42] that we know what they actually want and therefore we can speak to like that and
[02:22:45] therefore we can speak to like that and then it makes it makes your stuff
[02:22:46] then it makes it makes your stuff immediately different, right? Like when
[02:22:48] immediately different, right? Like when I did this for personal injury lawyers,
[02:22:50] I did this for personal injury lawyers, everybody said, "We'll do SEO, we'll
[02:22:52] everybody said, "We'll do SEO, we'll make you a website, we'll get you more
[02:22:54] make you a website, we'll get you more clients, more clients, and more
[02:22:56] clients, more clients, and more clients." And I know from experience
[02:22:58] clients." And I know from experience that a lot of the smaller cases like
[02:22:59] that a lot of the smaller cases like they can barely even pay their
[02:23:01] they can barely even pay their parillegal and keep the doors open. So
[02:23:03] parillegal and keep the doors open. So when I said I'll get you motorcycle
[02:23:04] when I said I'll get you motorcycle cases, which is a more highv value case,
[02:23:08] cases, which is a more highv value case, not only um does that stand out, but I'm
[02:23:11] not only um does that stand out, but I'm like I'm literally the only one in the
[02:23:12] like I'm literally the only one in the marketplace saying it. And all it
[02:23:15] marketplace saying it. And all it changed it was like not much. It just we
[02:23:16] changed it was like not much. It just we aimed our ads slightly different. We we
[02:23:19] aimed our ads slightly different. We we ran a different type of ad, but it was
[02:23:21] ran a different type of ad, but it was like, you know, it was still just
[02:23:22] like, you know, it was still just Facebook ads.
[02:23:26] Um, Bob says, "How to get the
[02:23:28] Um, Bob says, "How to get the availability of number of leads like
[02:23:30] availability of number of leads like mommy makeovers in a city." Um, how I
[02:23:33] mommy makeovers in a city." Um, how I found that out is is inside of Google
[02:23:35] found that out is is inside of Google Ads, I'll show you. They have a keyword
[02:23:37] Ads, I'll show you. They have a keyword tool and it'll tell you like kind of the
[02:23:40] tool and it'll tell you like kind of the search volume.
[02:23:42] search volume. By the way, I'm going to show you guys a
[02:23:43] By the way, I'm going to show you guys a little brag moment about my YouTube ads.
[02:23:46] little brag moment about my YouTube ads. As you guys will see, I have the numbers
[02:23:48] As you guys will see, I have the numbers I get on my YouTube ads are like
[02:23:50] I get on my YouTube ads are like straight up [ __ ] crazy.
[02:23:57] I still get five cent clicks by the
[02:24:00] I still get five cent clicks by the hundreds of thousands
[02:24:02] hundreds of thousands in 2026. And this isn't my my accounts
[02:24:04] in 2026. And this isn't my my accounts in Canadian, so that's really like 3 and
[02:24:06] in Canadian, so that's really like 3 and 3/4 cents in real money. But they have a
[02:24:08] 3/4 cents in real money. But they have a tool in here.
[02:24:10] tool in here. Insights and reports. Where is the damn
[02:24:13] Insights and reports. Where is the damn thing? Tools.
[02:24:18] It's somewhere in here. They move this
[02:24:20] It's somewhere in here. They move this [ __ ] around. You don't you don't
[02:24:21] [ __ ] around. You don't you don't actually have to be paying for ads, by
[02:24:22] actually have to be paying for ads, by the way, to look at their keyword tool.
[02:24:23] the way, to look at their keyword tool. I don't know where they moved it. I
[02:24:24] I don't know where they moved it. I think it's right here. Keyword planner.
[02:24:26] think it's right here. Keyword planner. This is what you want.
[02:24:29] This is what you want. That's how you can find out how much
[02:24:30] That's how you can find out how much volume is available is you you give a
[02:24:33] volume is available is you you give a few seed keywords like mommy makeover
[02:24:35] few seed keywords like mommy makeover Denver and it'll it'll tell you the
[02:24:36] Denver and it'll it'll tell you the exact search volume for those like month
[02:24:38] exact search volume for those like month after month.
[02:24:40] after month. Would you still offer a $100 offer to
[02:24:42] Would you still offer a $100 offer to give them an easier step in or do you go
[02:24:44] give them an easier step in or do you go for the kill directly? I'm not sure what
[02:24:46] for the kill directly? I'm not sure what you mean by that, Simon, but like um
[02:24:50] you mean by that, Simon, but like um as a general rule, I I try and just keep
[02:24:52] as a general rule, I I try and just keep it simple. It's like we just do this one
[02:24:54] it simple. It's like we just do this one thing. Um
[02:24:57] thing. Um Sam Carlson, a dear friend of mine, he
[02:24:58] Sam Carlson, a dear friend of mine, he he calls this, for those of you guys who
[02:25:00] he calls this, for those of you guys who are on Upex, he calls this uh ad
[02:25:02] are on Upex, he calls this uh ad franchising.
[02:25:04] franchising. And the other reason to do this is that
[02:25:07] And the other reason to do this is that it scales like really easily because
[02:25:10] it scales like really easily because you're not doing 27 different things for
[02:25:12] you're not doing 27 different things for 27 different clients. It's like in the
[02:25:13] 27 different clients. It's like in the beginning, anybody who had a credit card
[02:25:15] beginning, anybody who had a credit card and said, "Hey, Frankie, could you help
[02:25:16] and said, "Hey, Frankie, could you help me with blank?" You know, "Can you run
[02:25:18] me with blank?" You know, "Can you run ads? Do you have you ever made a website
[02:25:20] ads? Do you have you ever made a website before? Do you guys know how to edit
[02:25:22] before? Do you guys know how to edit videos? Have you ever made this kind of
[02:25:24] videos? Have you ever made this kind of graphic?" I said yes to all of it as
[02:25:26] graphic?" I said yes to all of it as long as I reasonably thought we could do
[02:25:27] long as I reasonably thought we could do it. And I was constantly reinventing the
[02:25:29] it. And I was constantly reinventing the wheel with every client. And my second
[02:25:31] wheel with every client. And my second agency, I was just like, "No, no, we
[02:25:32] agency, I was just like, "No, no, we just do Facebook ads to help you get
[02:25:35] just do Facebook ads to help you get motorcycle cases." That was it. Like, I
[02:25:37] motorcycle cases." That was it. Like, I didn't do 27 different things. And what
[02:25:39] didn't do 27 different things. And what happened is when I would find one ad
[02:25:41] happened is when I would find one ad that worked for one client, I would give
[02:25:43] that worked for one client, I would give the same ad to every client. I was just
[02:25:44] the same ad to every client. I was just like, so I I wasn't solving like 30
[02:25:47] like, so I I wasn't solving like 30 different problems for 30 different
[02:25:48] different problems for 30 different clients. I was solving one problem and
[02:25:50] clients. I was solving one problem and then dispersing it 30 times. And so
[02:25:52] then dispersing it 30 times. And so sometimes I could sp I could spend an
[02:25:54] sometimes I could sp I could spend an hour, come up with a winning ad, give it
[02:25:56] hour, come up with a winning ad, give it to everybody, and like I'm done for the
[02:25:57] to everybody, and like I'm done for the week. That's it. That was my
[02:25:59] week. That's it. That was my contribution is we came up with one
[02:26:00] contribution is we came up with one killer ad. So, part of the reason I I
[02:26:02] killer ad. So, part of the reason I I like that as well is like once you
[02:26:04] like that as well is like once you actually start getting a bunch of
[02:26:05] actually start getting a bunch of clients and they're closing is that you
[02:26:07] clients and they're closing is that you don't have 87 moving pieces and the less
[02:26:10] don't have 87 moving pieces and the less moving pieces you have, the easier it is
[02:26:12] moving pieces you have, the easier it is to scale. Like I can think of Kyle who
[02:26:13] to scale. Like I can think of Kyle who was our first Wolfpack mastermind guy
[02:26:16] was our first Wolfpack mastermind guy and Kyle's uh one of the things he was
[02:26:19] and Kyle's uh one of the things he was doing is he said most of his clients had
[02:26:21] doing is he said most of his clients had bad websites and so he was doing SEO and
[02:26:23] bad websites and so he was doing SEO and so he would redesign their websites so
[02:26:25] so he would redesign their websites so it would convert for SEO reasons and
[02:26:27] it would convert for SEO reasons and like you know be optimized and he said
[02:26:29] like you know be optimized and he said it was just such a pain in the ass doing
[02:26:30] it was just such a pain in the ass doing the websites and one day I said to him I
[02:26:32] the websites and one day I said to him I was like Kyle what's actually moving the
[02:26:34] was like Kyle what's actually moving the needle and he said oh it's the GBP and I
[02:26:36] needle and he said oh it's the GBP and I said why don't you double down on the
[02:26:38] said why don't you double down on the GBP and just [ __ ] [ __ ] off with the
[02:26:40] GBP and just [ __ ] [ __ ] off with the websites and so he stopped doing the
[02:26:42] websites and so he stopped doing the websites. And what happened is the whole
[02:26:44] websites. And what happened is the whole business scaled
[02:26:46] business scaled 100 times easier once he he had like 75
[02:26:49] 100 times easier once he he had like 75 less moving pieces. He was trying to
[02:26:51] less moving pieces. He was trying to optimize for like 800 things and build a
[02:26:53] optimize for like 800 things and build a team. And I was like, once we we stopped
[02:26:55] team. And I was like, once we we stopped doing all that [ __ ] he just had one
[02:26:56] doing all that [ __ ] he just had one thing to do. Get control of their GBP
[02:26:58] thing to do. Get control of their GBP and make it work.
[02:27:01] and make it work. Um,
[02:27:03] Um, everybody who registered for this, I'm
[02:27:05] everybody who registered for this, I'm going to send like a reply to the Google
[02:27:08] going to send like a reply to the Google calendar invite with
[02:27:10] calendar invite with um the replay when it's ready, the GPTs,
[02:27:14] um the replay when it's ready, the GPTs, as well as um
[02:27:17] as well as um um I will templatize the AI prompts for
[02:27:19] um I will templatize the AI prompts for you guys so you can create these images
[02:27:21] you guys so you can create these images yourself.
[02:27:23] yourself. >> Frankie, quick question here. Yeah,
[02:27:27] >> Frankie, quick question here. Yeah, >> regarding the GBP or other stuff, um,
[02:27:30] >> regarding the GBP or other stuff, um, sometimes it it appears to me that this
[02:27:32] sometimes it it appears to me that this stuff doesn't really make sense in
[02:27:34] stuff doesn't really make sense in retainer because,
[02:27:36] retainer because, um, I mean, you have to do it once and
[02:27:39] um, I mean, you have to do it once and then it's in a more or less good state,
[02:27:43] then it's in a more or less good state, but then having customers pay the same
[02:27:46] but then having customers pay the same amount of money every month,
[02:27:50] will they stay long? Because for me, I'm
[02:27:53] will they stay long? Because for me, I'm thinking once they have it, they'll be
[02:27:55] thinking once they have it, they'll be like, "Okay, thank you. Bye-bye."
[02:27:58] like, "Okay, thank you. Bye-bye." >> You think so? But that's I promise you
[02:28:00] >> You think so? But that's I promise you that's um um so you have you have to
[02:28:03] that's um um so you have you have to kind of like get a little insight into
[02:28:05] kind of like get a little insight into their world. So like when you're a
[02:28:06] their world. So like when you're a single solo internet person,
[02:28:09] single solo internet person, a lot of your decisions are made by
[02:28:11] a lot of your decisions are made by money and they have to be, right? Like
[02:28:13] money and they have to be, right? Like that's just uh where they're at. like
[02:28:15] that's just uh where they're at. like where where you're at is like if uh if
[02:28:18] where where you're at is like if uh if you can save 300 bucks and eliminate a
[02:28:21] you can save 300 bucks and eliminate a software, like you do it. If I'm a
[02:28:24] software, like you do it. If I'm a plumber and I got a team of 12 and I got
[02:28:26] plumber and I got a team of 12 and I got three trucks on the road and I'm driving
[02:28:27] three trucks on the road and I'm driving around like unclogging toilets, yeah, I
[02:28:30] around like unclogging toilets, yeah, I could save 1,500 bucks a month if I cut
[02:28:33] could save 1,500 bucks a month if I cut you guys out, but that just gives me one
[02:28:35] you guys out, but that just gives me one more thing to deal with and it's a thing
[02:28:37] more thing to deal with and it's a thing that it's like not in my wheelhouse.
[02:28:38] that it's like not in my wheelhouse. Now, having said that, like what you're
[02:28:40] Now, having said that, like what you're asking is a complex question because
[02:28:42] asking is a complex question because I've learned retention actually has more
[02:28:45] I've learned retention actually has more to do with client experience and less to
[02:28:47] to do with client experience and less to do with like results. Meaning like you
[02:28:51] do with like results. Meaning like you send them a gift in the mail and you
[02:28:53] send them a gift in the mail and you give them like timely updates and they
[02:28:55] give them like timely updates and they know what's going on. That actually
[02:28:56] know what's going on. That actually keeps clients more than great results.
[02:28:58] keeps clients more than great results. The story I use that's an example of
[02:29:00] The story I use that's an example of this, I have a friend who uh or I was my
[02:29:04] this, I have a friend who uh or I was my my old house in Mexico. I have neighbors
[02:29:07] my old house in Mexico. I have neighbors that are like their snowbirds. So,
[02:29:08] that are like their snowbirds. So, they're there like one month a year.
[02:29:10] they're there like one month a year. They come for winter and then they
[02:29:11] They come for winter and then they leave. And uh it was all like new
[02:29:13] leave. And uh it was all like new construction where I lived. And I talked
[02:29:15] construction where I lived. And I talked to a guy about building his house. He
[02:29:16] to a guy about building his house. He was a neighbor. And I said, "Hey dude,
[02:29:18] was a neighbor. And I said, "Hey dude, how's it getting your house built?" And
[02:29:20] how's it getting your house built?" And I his answer still makes me laugh to
[02:29:22] I his answer still makes me laugh to this day because he looked at me and he
[02:29:23] this day because he looked at me and he said, "It was the worst [ __ ]
[02:29:24] said, "It was the worst [ __ ] experience of my entire life." And I
[02:29:26] experience of my entire life." And I said, "Really? Why?" And he said he
[02:29:28] said, "Really? Why?" And he said he explained he sent his life savings to a
[02:29:30] explained he sent his life savings to a stranger in Mexico, sight unseen. So he
[02:29:33] stranger in Mexico, sight unseen. So he he like had never been there. And I
[02:29:35] he like had never been there. And I said, "What happened?" And he said, "I
[02:29:36] said, "What happened?" And he said, "I didn't hear anything back from them."
[02:29:38] didn't hear anything back from them." And I said, "So like just like radio
[02:29:40] And I said, "So like just like radio silence, like you wired, you know, in
[02:29:42] silence, like you wired, you know, in his case it was a4 million. You wired a4
[02:29:44] his case it was a4 million. You wired a4 million and then nothing." He said,
[02:29:45] million and then nothing." He said, "Nothing." He said, I said, "What
[02:29:47] "Nothing." He said, I said, "What happened?" He said, "Like 3 4 months
[02:29:48] happened?" He said, "Like 3 4 months later, he got a thing in the mail and it
[02:29:50] later, he got a thing in the mail and it was like an engineering
[02:29:53] was like an engineering thing and it was all in Spanish." And he
[02:29:54] thing and it was all in Spanish." And he said, "I brought it to my Spanish
[02:29:55] said, "I brought it to my Spanish speaking friend and she said, "This is
[02:29:57] speaking friend and she said, "This is too technical. I can't read this." So I
[02:29:59] too technical. I can't read this." So I said, "What happened?" He said, "A year
[02:30:01] said, "What happened?" He said, "A year later,
[02:30:02] later, I came down to look at the house and I
[02:30:04] I came down to look at the house and I said, "And then what?" and he said, "Oh,
[02:30:05] said, "And then what?" and he said, "Oh, the house was built perfectly." So, he
[02:30:08] the house was built perfectly." So, he got a perfectly built house. He gave
[02:30:10] got a perfectly built house. He gave money for a house. He got a house. It
[02:30:11] money for a house. He got a house. It was done exactly as expected. And he
[02:30:13] was done exactly as expected. And he said it was the worst experience of his
[02:30:15] said it was the worst experience of his life because the communication was
[02:30:17] life because the communication was lacking. So, he was left in the dark and
[02:30:18] lacking. So, he was left in the dark and wondering. So,
[02:30:21] wondering. So, um, I promise you that the bigger a
[02:30:22] um, I promise you that the bigger a business gets, the more the more it
[02:30:24] business gets, the more the more it becomes a necessity to have good people
[02:30:26] becomes a necessity to have good people and the less they want to replace those
[02:30:28] and the less they want to replace those good people, the less they want to
[02:30:30] good people, the less they want to figure out things themselves because it
[02:30:32] figure out things themselves because it just takes them away from their main
[02:30:33] just takes them away from their main thing. Uh, having said that, like
[02:30:35] thing. Uh, having said that, like retention is a complex topic and there's
[02:30:37] retention is a complex topic and there's a couple of things that go into it, but
[02:30:39] a couple of things that go into it, but ju it it's tempting to think I would
[02:30:42] ju it it's tempting to think I would save 1,500 bucks and cut myself out,
[02:30:44] save 1,500 bucks and cut myself out, therefore they would do the same thing.
[02:30:46] therefore they would do the same thing. And if your shit's working and you're
[02:30:47] And if your shit's working and you're good at communicating and you have a
[02:30:49] good at communicating and you have a good client experience around it, like
[02:30:51] good client experience around it, like it makes no sense for them to try and
[02:30:52] it makes no sense for them to try and replace you.
[02:30:54] replace you. >> It smells really good.
[02:30:56] >> It smells really good. >> 38 from the Philippines. Got to go see
[02:30:58] >> 38 from the Philippines. Got to go see you, John.
[02:31:04] >> Yeah. And and I would focus on the
[02:31:06] >> Yeah. And and I would focus on the specific types of tenants that they
[02:31:07] specific types of tenants that they want. If you're not sure who that is,
[02:31:09] want. If you're not sure who that is, just ask them. Say, "Who makes for the
[02:31:10] just ask them. Say, "Who makes for the best tenants?" Like, don't make it a
[02:31:12] best tenants?" Like, don't make it a sales pitch. Just ask them. They'll tell
[02:31:14] sales pitch. Just ask them. They'll tell you. And then I build an offer going,
[02:31:15] you. And then I build an offer going, "Those are the tenants I bring. What are
[02:31:17] "Those are the tenants I bring. What are the odds?" Right?
[02:31:21] You going to be at the 7FA in March. Uh
[02:31:23] You going to be at the 7FA in March. Uh I probably am not going to go to the
[02:31:25] I probably am not going to go to the March one just because we got some
[02:31:26] March one just because we got some family travel, but I'll I'll probably be
[02:31:27] family travel, but I'll I'll probably be at the next one after that, whenever
[02:31:29] at the next one after that, whenever that is, three months later,
[02:31:32] that is, three months later, but I'd love to see you in person,
[02:31:34] but I'd love to see you in person, Larry.
[02:31:36] Larry. If you're coaching someone on how to
[02:31:37] If you're coaching someone on how to record their own sales loom after an
[02:31:39] record their own sales loom after an intro call, what's the one thing you
[02:31:40] intro call, what's the one thing you make them nail before the the outcome?
[02:31:42] make them nail before the the outcome? Like that's it. If you don't know what
[02:31:44] Like that's it. If you don't know what your act, like people have wishy-washy
[02:31:46] your act, like people have wishy-washy outcomes. That's why I showed you guys
[02:31:47] outcomes. That's why I showed you guys in the beginning like people say [ __ ]
[02:31:49] in the beginning like people say [ __ ] like most people don't know what their
[02:31:50] like most people don't know what their outcome is. This is why look at this
[02:31:53] outcome is. This is why look at this local SEO. Is SEO your outcome? No.
[02:31:57] local SEO. Is SEO your outcome? No. Here's another um let me show you some
[02:32:00] Here's another um let me show you some of the
[02:32:05] like these are not outcomes. We're going
[02:32:06] like these are not outcomes. We're going to build citations for you. We're going
[02:32:08] to build citations for you. We're going to fully manage. We're going to replace
[02:32:09] to fully manage. We're going to replace your Yex. Are you struggling with
[02:32:10] your Yex. Are you struggling with backlinks? They when they miss those the
[02:32:12] backlinks? They when they miss those the sales are hard because there's no
[02:32:15] sales are hard because there's no plumber who's going man I'm really
[02:32:16] plumber who's going man I'm really struggling with my backlink strategies
[02:32:18] struggling with my backlink strategies or a dentist who goes I wish somebody
[02:32:20] or a dentist who goes I wish somebody could help my backlink strategy.
[02:32:27] Anyways guys I think I'm going to bounce
[02:32:29] Anyways guys I think I'm going to bounce here just because we got some food here.
[02:32:31] here just because we got some food here. But I'm going to send you guys all the
[02:32:32] But I'm going to send you guys all the replay and link stuff. And you guys have
[02:32:34] replay and link stuff. And you guys have other questions like you know where to
[02:32:35] other questions like you know where to find me. You guys can always hit me up.
[02:32:37] find me. You guys can always hit me up. You're doing a 60-second YouTube video.
[02:32:38] You're doing a 60-second YouTube video. Would you where you walk and talk or
[02:32:40] Would you where you walk and talk or show images like in the loom? Uh,
[02:32:42] show images like in the loom? Uh, usually just walk and talk and then I
[02:32:45] usually just walk and talk and then I might tighten it after.
[02:32:49] Appreciate you guys all sticking around
[02:32:50] Appreciate you guys all sticking around this long. We got 70 of us still two and
[02:32:52] this long. We got 70 of us still two and a half hours later. You guys are
[02:32:54] a half hours later. You guys are awesome.
[02:32:56] awesome. I'm also going to put this on YouTube.
[02:32:57] I'm also going to put this on YouTube. So, for those you guys who are
[02:32:58] So, for those you guys who are subscribers on YouTube, you'll see this
[02:33:00] subscribers on YouTube, you'll see this there.
[02:33:02] there. Anyways, I'm gonna go eat. Appreciate
[02:33:04] Anyways, I'm gonna go eat. Appreciate you guys.