free clothing brand course (5+ hours)

Full Transcript

https://www.youtube.com/watch?v=RURVGPLiT2I

[00:00] So, you want to start or grow your clothing brand.
[00:01] Dope.
[00:03] But let's be real.
[00:05] Most of the videos out there are trash.
[00:07] They just teach you how to start a generic brand, copy trends, and hope that you blow up on TikTok.
[00:11] That is not a real strategy, and it is definitely not sustainable.
[00:13] This video will be different.
[00:14] I've spent months putting this together.
[00:16] This is over 5 hours of everything I wish I knew when I started, just real proven strategies to actually build something meaningful and profitable.
[00:24] By the end of this video, you'll know exactly how to start and grow your clothing brand the right way.
[00:29] We'll go through branding, visual identity, setting up your website, winning products, marketing, manufacturing, yada yada yada, the whole thing.
[00:36] You get it.
[00:38] You'll walk away with real steps that you can start applying today.
[00:40] And if you're new here, my name is Eban.
[00:41] I own a brand called Omni.
[00:44] I've done over 3,000 orders.
[00:46] I've shipped to over 45 countries worldwide.
[00:48] And I've done multiple six figures in sales.
[00:50] Treat this video like your free textbook.
[00:52] Just come back to it whenever you need a refresher or if you're stuck.
[00:55] Now, lock in, take some notes.
[00:58] Let's get started.
[01:00] Let's go, guys.
[01:00] So, we're going to go over the mindset.
[01:00] So, kind of the
[01:02] to go over the mindset.
[01:05] So, kind of the mindset that it takes to like really succeed, the six figure mindset.
[01:08] So, what it actually takes to be successful with your clothing brand.
[01:12] In my first year without a guide like this, I made $54,000 with my clothing brand.
[01:18] If you guys can really lock in and put in the work and stay consistent, I truly believe you can make much more than $54,000 in your first year.
[01:28] But it ain't gonna be easy.
[01:31] So that's why we're going over mindset first because your mindset is arguably the most important thing because if your mindset is [ __ ] you are not going anywhere.
[01:43] So like I said, if your mindset's [ __ ] nothing else matters.
[01:48] And uh I don't want this to sound like some motivational, you know, the [ __ ] like people yelling at you saying think positive thoughts, [ __ ] like that.
[01:58] But really just the stuff that I actually use, like the mindset that I've had this whole time has
[02:04] that I've had this whole time has allowed me to get to where I am, as well.
[02:06] allowed me to get to where I am, as well as just from what I've studied with other clothing brand owners.
[02:10] Because if y'all don't know, I spend a lot of time studying other brands and seeing, you know, why are these other brands successful and like looking at the people who own that and seeing like what are they doing differently?
[02:24] And so anyways, these are all of the most important kind of mindsets that I've been able to think of in which is most helpful for you to grow your brand.
[02:36] And so I know it's easy to think like, "Oh, mindset. I'm chill. I know what I'm doing."
[02:45] But please like really I want you to really dive deep on this and like really try and understand it.
[02:49] So if you're not taking notes already, please get out a pad and pen.
[02:53] So the first thing is a long-term mindset.
[02:55] Walt Disney said, "The difference between winning and losing is most often not quitting."
[03:02] He'll literally most people just have a short-term mindset and they
[03:05] just have a short-term mindset and they think, you know, I'm going to hit 10K.
[03:07] think, you know, I'm going to hit 10K within 10 days or some like that.
[03:13] And realistically, this is going to take a long time and you should have such a longer view on this.
[03:19] Not thinking like, oh, I'm going to get rich, like super rich off this in one year.
[03:25] Like realistically, you need to be thinking five years or 10 years.
[03:29] Like this stuff takes time.
[03:32] And I'm giving you this blueprint so that you can hit that faster.
[03:39] But still, it's not going to be an overnight thing.
[03:41] And it's really easy to see, you know, videos online of people like having their drops and having a bunch of success and be like, "Oh I can figure this out instantly."
[03:53] and, you know, get the cheat codes and have my bl my brand blow up overnight.
[04:00] But trust me, nothing happens overnight.
[04:04] It's all just step by step.
[04:04] And you know, sometimes you'll
[04:06] Step.
[04:06] And you know, sometimes you'll have something those days where you have huge wins in one day, but I promise you it is not an overnight thing.
[04:15] And so, anyways, with the long-term mindset, most people quit before they ever actually see any results.
[04:23] And so literally just committing to five years with your brand or even if it's just like two years, like if you only are willing to commit to like one year of this, then your mindset's already.
[04:35] I'm telling you, you need to be committed for the long run.
[04:42] And like I would just say, commit to this for like five years.
[04:47] Like if you really mean it, you'll commit to this for five years.
[04:51] And honestly, that's just one thing that literally will put you ahead of 90% of people.
[04:56] Like I forget the exact statistic, but it's like I think 80% of businesses fail within 5 years or maybe even 90%.
[05:05] Most often it's just because
[05:07] even 90%.
[05:07] Most often it's just because they quit.
[05:10] you know, they've get these really big problems and instead of working through those problems, you know, they get overwhelmed and say, "Well, [ __ ] this is hard and I want to do something that's easy."
[05:19] And then they jump to the next thing.
[05:21] Pushing through those really tough challenges, that is the only way that you're going to actually advance to the next stage.
[05:32] And that's really what separates the people who do succeed and don't is they just keep pushing and they don't, you know, get distracted by other shiny objects on the side and think like, "Oh, this brand doesn't work. Maybe I should just start a new brand. Try drop shipping or [ __ ] um crypto or trading stocks."
[05:53] Like, you literally just need to lock into this clothing brand.
[05:56] It's all you need. and just put all your [ __ ] chips into it and have that long-term mindset.
[06:04] Don't be this guy on the bottom.
[06:04] He's so close, but he quits before he ever gets
[06:10] Close, but he quits before he ever gets the reward.
[06:13] So, um, a little action step.
[06:16] If you guys really want to succeed and you're really committed to this, then bet one of your friends $1,000 that you won't quit.
[06:20] Like, period.
[06:22] Or, you know, put a time limit on it.
[06:25] Say it's like five years or I mean yeah a year, two years, five years, bet them $1,000 or you know something else that's like super uncomfortable for you like maybe you'll shave your head if you quit.
[06:38] So then the minute that you do quit, you owe them $1,000 or you have to shave your head or do something else super embarrassing or super uncomfortable, you know, whatever it is.
[06:52] And really, that's just one way to kind of figure out, are you really serious about this?
[06:56] Because if you are, that should be no problem at all.
[06:58] And really, like, I also just want to make it so clear like you guys need to be fully committed to this clothing brand.
[07:05] That's why I'm saying like fully commit to this.
[07:07] Don't like let it be this like
[07:11] to this. Don't like let it be this like side hustle thing like, oh, if it works out, it's not going to work out if you just are hoping that it will work out.
[07:18] Like, you need to be really committed to making it happen.
[07:22] And just that's such a giant mistake that people make is having it be this fun little side project and like thinking it's going to be easy and just hoping that it works out.
[07:37] But hope is not a strategy and you're not going to get very far with just hope.
[07:42] So the next thing is a growth mindset and welcoming failure.
[07:46] So the master has failed more times than the beginner has even tried.
[07:50] So again, it's not easy and you're going to mess up like over and over.
[07:56] You're going to keep messing up.
[07:59] That is literally just how this works.
[08:01] Like you're not going to get it right the first time.
[08:05] And the difference between people who make it and the people who don't is they don't let failure stop them because every time I mean the only
[08:13] them because every time I mean the only way a failure is truly a failure is if
[08:17] way a failure is truly a failure is if you don't learn anything from it.
[08:19] you don't learn anything from it. Successful people learn to fail quickly
[08:22] Successful people learn to fail quickly because every time you do something
[08:25] because every time you do something wrong now you are learning okay this is
[08:28] wrong now you are learning okay this is not what to do so now I can figure out
[08:30] not what to do so now I can figure out what is the correct thing to do so the
[08:32] what is the correct thing to do so the best brands they don't avoid failure
[08:34] best brands they don't avoid failure they lean into it learn faster and pivot
[08:37] they lean into it learn faster and pivot quickly and every time you fail you
[08:40] quickly and every time you fail you learn so you know what not to do so you
[08:42] learn so you know what not to do so you can find out what actually works and
[08:44] can find out what actually works and again I will repeat it because this is
[08:46] again I will repeat it because this is very important the only way of failure
[08:48] very important the only way of failure is truly a failure is if you fail to
[08:50] is truly a failure is if you fail to learn anything from it. So every time
[08:54] learn anything from it. So every time you have a failure
[08:57] you have a failure which not you know
[08:59] which not you know failure failures
[09:02] failure failures are pretty much don't exist if uh if you
[09:05] are pretty much don't exist if uh if you flip it. A failure is just a lesson if
[09:09] flip it. A failure is just a lesson if you do it right. So after every mistake
[09:11] you do it right. So after every mistake ask yourself what what went wrong? Why
[09:15] Ask yourself what went wrong?
[09:15] Why did it go wrong?
[09:17] What can I do differently next time?
[09:20] And how can I use this lesson to get better and advance my business?
[09:23] The next thing, don't be a little baby.
[09:26] So, I'm going to just sound like a broken record saying this is hard.
[09:34] I see so many people think it is easy.
[09:37] You know, you see that a 13-year-old or like a 15-year-old kid on TikTok start their brand and blow up overnight and then make 100K in a day, but that is literally just not how it works.
[09:51] And so, I also don't want to like scare you guys and make you think that it's like impossible to do, but it is hard.
[10:00] It's not going to be easy.
[10:08] And it's definitely not supposed to feel comfortable either.
[10:10] Like you're going to have to do things that make you uncomfortable.
[10:12] And it's just like you
[10:17] uncomfortable.
[10:17] And it's just like you really need to think about it that if it really need to think about it that if it was easy, then everybody would do it.
[10:23] was easy, then everybody would do it.
[10:23] The only reason why the 1% exists and the people who actually do succeed is because it is hard and 99% of people aren't willing to do what it takes.
[10:35] aren't willing to do what it takes.
[10:35] So if you want to be part of that, you know, 1% that does succeed, you have to be doing, you have to do what 99% of people aren't willing to do.
[10:46] people aren't willing to do.
[10:46] So success comes from showing up and doing the work every single day, even when it is the last thing you feel like doing.
[10:53] when it is the last thing you feel like doing.
[10:53] So don't make excuses.
[10:58] Take accountability.
[10:58] So if something bad happens, then cool.
[10:59] happens, then cool.
[10:59] What are you going to do about it?
[11:02] to do about it?
[11:02] sit on your ass and cry like a baby or are you going to get up, handle your [ __ ] and do what needs to get done?
[11:07] handle your [ __ ] and do what needs to get done?
[11:09] get done?
[11:09] And again, this isn't easy.
[11:10] And again, this isn't easy.
[11:10] If it were easy, everyone would do it.
[11:13] were easy, everyone would do it.
[11:13] And that is why it is worth it.
[11:15] So, now we
[11:18] that is why it is worth it.
[11:21] So, now we can cue the inspirational music.
[11:26] Okay.
[11:26] So, discomfort isn't a sign you're failing.
[11:28] It is a sign you're on the right path.
[11:29] And when you look back on your journey, the best days will be the ones where you left nothing in the tank.
[11:33] And I promise you, I mean, I hope you have felt that before.
[11:39] Because if not, then you probably haven't worked hard enough.
[11:42] But when you give it your all, it's like the best feeling in the world.
[11:49] And those really are the best days.
[11:56] And it's not comfortable, you know?
[11:57] So, an action step, commit to doing one uncomfortable thing every day.
[12:03] Whether it's filming a Tik Tok, making your tech pack, or, you know, sending an email to your audience, whatever it is, just doing the uncomfortable thing.
[12:13] I know for a lot of you watching this video, it's going to be filming video content because most people don't like
[12:20] content because most people don't like doing it, but they know they need to do it.
[12:22] doing it, but they know they need to do it.
[12:26] So if that's you, then go film that Tik.
[12:28] Tok.
[12:32] Next one, there is no free lunch.
[12:35] So let's make one thing clear.
[12:38] Nobody is handing you success.
[12:40] If you want it, you have to earn it.
[12:43] Every single person you see who is successful, who does have a, you know,
[12:46] successful clothing brand, they have worked for it and they have put in the
[12:48] hours, took those risks and made sacrifices to get to that point.
[12:49] There isn't a shortcut.
[12:52] There's not cheat codes and no easy way out.
[12:55] So, repeating that, there are no shortcuts.
[12:59] Sure, there are, you know, things that I'm going to be teaching you that will help you technically, you know, technically it's a shortcut because you'll get to skip those mistakes.
[13:02] But mindset wise, don't be looking for
[13:21] But mindset wise, don't be looking for shortcuts because it's only going to,
[13:24] shortcuts because it's only going to, you know, hold you back.
[13:27] you know, hold you back.
[13:29] The people who are constantly looking for shortcuts, looking for the cheat
[13:32] codes and the easy path forward are the ones who get disappointed and quit.
[13:35] So again, not expecting it to be easy and willing to take the hard path to
[13:40] success, not just always looking for shortcuts, looking for the easy way out.
[13:44] Because sure there are things that can be like a little shortcut or a little
[13:46] cheat code, but you know that's just a little a little piece of the equation.
[13:49] The main thing is doing the hard [ __ ] that other people are not willing to do.
[13:51] And so anything worth having comes with a cost.
[13:55] Whether it's your time, your effort, or your comfort, you have got to be willing to pay the price.
[13:57] The sooner you accept that, the faster you will get to where you want to be.
[14:00] So for the action step, ask yourself,
[14:23] So for the action step, ask yourself, what are you willing to give up to make this work?
[14:26] So maybe you watch a bunch of shows on Netflix or movies or pretty likely you probably scroll on TikTok for at least I know some of y'all will be on there for hours per day.
[14:40] Maybe you're playing Fortnite for hours per day or playing, you know, some other video game for hours per day.
[14:50] Uh sleep. Maybe you are sleeping in every day, sleeping longer than you need to be.
[14:58] Or maybe it's just your comfort zone. Like maybe you only you're just always chasing comfort, you know, always chasing the easy path like I was saying.
[15:05] And just really ask yourself, what are you willing to give up to make this work?
[15:07] So if you do scroll on Instagram and scroll on Tik Tok for say two hours a day, are you willing to give that up and put those two hours into this clothing brand or are you willing to
[15:24] clothing brand or are you willing to give up those one or two hours of video
[15:27] give up those one or two hours of video games that you play every day to build
[15:28] games that you play every day to build this clothing
[15:30] this clothing brand?
[15:32] brand? And that's just
[15:34] And that's just really another thing to engrave in your
[15:37] really another thing to engrave in your mind is that you have to make sacrifices
[15:41] to make this happen. There are so many
[15:43] times where I just feel like like
[15:46] literally every [ __ ] morning I wake
[15:48] up at 6:30 every day and I never want to get up because it, you know, I'm cozy in
[15:51] my bed and I'm tired as [ __ ] and all I feel like is sleeping longer. But every
[15:54] day I get up because there's work to be done and I know that at the end of the
[15:56] day I'm gonna be glad that I woke up at 6:30. If I sleep in, anytime I do sleep
[15:59] in, I'm like, "Fuck you, dude. Why'd you sleep in?" Like, it doesn't feel good.
[16:01] And waking up, it's hard. But at the end of the day, I feel good and I get the
[16:04] work done. And, you know, it's not easy.
[16:06] It never I don't think it'll ever be
[16:25] It never I don't think it'll ever be exactly easy to just, you know, make those decisions because it's always going to be a hard choice or a hard decision.
[16:36] But over time, you just need to condition yourself so it becomes less of a choice and more just the way that you act.
[16:43] And so here, I guarantee you right now, if you look at your screen time on your phone, there is at least an hour of Tik Tok or Instagram that you could cut out from your day and dedicate towards working on your brand.
[16:57] So, choose what matters more to you.
[16:58] All right, next one, the comeup story.
[17:03] So, every setback is setting the stage for your comeback.
[17:06] This is just a way to think about setbacks and when you hit those big obstacles and like you know when big issues get in the way just a way to essentially flip it and think of it in a more positive light.
[17:20] So the harder your journey is the better your story will be.
[17:26] better your story will be.
[17:29] So if you think about it would you rather say like think about it would you rather say like you know I started my clothing brand and
[17:32] you know I started my clothing brand and everything just went super well.
[17:35] I had success right off the bat.
[17:37] It was pretty easy, honestly.
[17:39] And you know, now I made a million dollars with my brand and it
[17:42] was easy.
[17:45] Or I came from nothing, no resources, no network.
[17:48] Everything was stacked against me.
[17:51] I had no friends, no life, but I powered through and figured
[17:53] it out.
[17:55] I think everybody would opt for number two.
[17:58] Um, a story where everything comes easy is not inspiring and it's
[18:01] just really boring and it like you don't
[18:05] respect people who have an easy story really because it's like, oh, you just
[18:07] got everything handed to you or if you
[18:10] just got super lucky, it's like cool,
[18:12] you know, you got lucky.
[18:15] But it's the
[18:17] struggle, the grind, and the sacrifices
[18:19] that make your success meaningful.
[18:22] And when you have this crazy story where you
[18:25] came from the depths and really like
[18:29] came from the depths and really like climbed your way up to the top, it climbed your way up to the top, it becomes much more inspiring.
[18:33] And when you are winning, you know, once you do get some success, people will look back look back at what you overcame and respect the hell out of it.
[18:42] So the next time you go through something really hard, clothing brand or not, flip the script and instead of thinking, why me? Oh, poor me. Life is so unfair.
[18:58] Think, damn, my story just got a whole lot better.
[19:01] Then use it as fuel to push harder.
[19:04] So I literally do this every time some big issue comes up.
[19:07] I'm like, well, this sucks.
[19:10] But it's part of the process.
[19:15] And now you know my story just got so much better because I'm going to solve this problem and move past it.
[19:20] Next one. Focus on the process, not the outcome.
[19:24] So too many people just get obsessed with the
[19:30] obsessed with the destination.
[19:32] You know, when will I hit six figures or why haven't I sold out yet?
[19:37] And the problem with this mindset is that it focuses on what you can't control.
[19:41] So the truth is that your wins are a byproduct of your inputs.
[19:48] So really focusing on the process, focusing on what you're doing every day so you can get towards that goal because like you can post you know you can put in the work to post three videos a day every day for a year but it's not really in you know at some point it's out of your control like how well that per how well that video performs.
[20:15] And when you focus on the process, showing up, doing the work, and staying consistent, you're building momentum that compounds over time.
[20:22] And so, like I was saying, success isn't one big event.
[20:28] It just doesn't happen in one day.
[20:30] It's the result of hundreds of small actions done over and
[20:33] hundreds of small actions done over and over again. And that's what I was saying
[20:35] over again. And that's what I was saying is that
[20:38] sometimes, so an example, imagine
[20:41] sometimes, so an example, imagine planting seeds every day. If you obsess
[20:44] planting seeds every day. If you obsess over when they will sprout, you will go
[20:47] over when they will sprout, you will go crazy. But if you focus on watering them
[20:50] crazy. But if you focus on watering them every day, they will grow naturally and
[20:52] every day, they will grow naturally and your brand is no
[20:55] your brand is no different. So really just honestly like
[20:58] different. So really just honestly like learn to love the process. I guarantee
[21:00] learn to love the process. I guarantee you I would not still be doing this
[21:03] you I would not still be doing this clothing brand if I didn't enjoy the
[21:06] clothing brand if I didn't enjoy the process and learn to love the process of
[21:09] process and learn to love the process of building a business and you know solving
[21:12] building a business and you know solving those hard problems when they come up.
[21:14] those hard problems when they come up. Like honestly I do find it fun. You know
[21:18] Like honestly I do find it fun. You know it definitely takes a bit of the mental
[21:22] it definitely takes a bit of the mental flip. Um but you can find enjoyment in
[21:27] flip. Um but you can find enjoyment in it for sure. And the process, it is fun.
[21:31] it for sure. And the process, it is fun. There's parts that are hard, but
[21:33] There's parts that are hard, but overall, it's a fun process.
[21:36] overall, it's a fun process. And just
[21:38] And just really learning to love the process and
[21:41] really learning to love the process and accept every single part of the process,
[21:44] accept every single part of the process, too. You know, accepting that you're
[21:45] too. You know, accepting that you're going to have to do hard things that you
[21:46] going to have to do hard things that you don't want to do and really just
[21:49] don't want to do and really just focusing on getting the work done every
[21:51] focusing on getting the work done every single day.
[21:53] single day. So, an action step for you guys, create
[21:56] So, an action step for you guys, create a daily routine with at least one action
[22:00] a daily routine with at least one action that directly impacts your brand's
[22:01] that directly impacts your brand's growth. So, some examples of that would
[22:04] growth. So, some examples of that would be like every day from 9 to 11:00 a.m. I
[22:08] be like every day from 9 to 11:00 a.m. I will work on my brand non-stop with zero
[22:10] will work on my brand non-stop with zero distractions, no
[22:12] distractions, no exceptions, and I will make sure of it
[22:15] exceptions, and I will make sure of it by blocking out this time on my calendar
[22:17] by blocking out this time on my calendar and saying no to anything that conflicts
[22:20] and saying no to anything that conflicts with that time. So treat it like a real
[22:23] with that time. So treat it like a real job. Like people say, "I'm too busy to
[22:26] job. Like people say, "I'm too busy to grow my brand. I can't, you know, I
[22:28] grow my brand. I can't, you know, I don't have time." But the truth is, you
[22:31] don't have time." But the truth is, you do have time. You're just not making
[22:32] do have time. You're just not making time for it. You're not making space for
[22:34] time for it. You're not making space for it. Like somehow you don't have time,
[22:38] it. Like somehow you don't have time, but you still found time to play video
[22:40] but you still found time to play video games. You still found time to scroll
[22:42] games. You still found time to scroll for a [ __ ] hour on TikTok. It's like,
[22:45] for a [ __ ] hour on TikTok. It's like, you do have time. You're just not
[22:46] you do have time. You're just not prioritizing the clothing brand. And so
[22:50] prioritizing the clothing brand. And so really just like actually block out this
[22:53] really just like actually block out this time on your calendar and like be super
[22:55] time on your calendar and like be super [ __ ] strict about it. So treat it
[22:58] [ __ ] strict about it. So treat it like a job. If you you know if you are
[23:02] like a job. If you you know if you are working a job, you have your hours.
[23:04] working a job, you have your hours. Let's say the hours are 9
[23:06] Let's say the hours are 9 to5. Anything that conflicts with that
[23:08] to5. Anything that conflicts with that time, you're like, "Oh no, I can't. I
[23:10] time, you're like, "Oh no, I can't. I work that day." And if you don't show up
[23:12] work that day." And if you don't show up to work, you know, then there are
[23:13] to work, you know, then there are consequences. So set up some similar
[23:16] consequences. So set up some similar thing where it's like if I you know miss
[23:19] thing where it's like if I you know miss my work hours from 9 to 11 every day
[23:22] my work hours from 9 to 11 every day then have a punishment. So maybe it's
[23:24] then have a punishment. So maybe it's like you'll again you know doing
[23:26] like you'll again you know doing something uncomfortable. Maybe it's
[23:28] something uncomfortable. Maybe it's giving somebody I don't know $20 or $100
[23:33] giving somebody I don't know $20 or $100 or something or maybe like going on like
[23:35] or something or maybe like going on like a five mile run or something. something
[23:37] a five mile run or something. something that's uncomfortable, something that you
[23:39] that's uncomfortable, something that you actually have consequences for because
[23:42] actually have consequences for because again, it's like you need to take this
[23:44] again, it's like you need to take this brand seriously. It can't just be this
[23:47] brand seriously. It can't just be this thing where you're like, I'm going to
[23:48] thing where you're like, I'm going to just have it be on the side and
[23:50] just have it be on the side and hopefully it works out. I I mean, I I
[23:52] hopefully it works out. I I mean, I I hope so. I'll cross my fingers. Like,
[23:53] hope so. I'll cross my fingers. Like, no, dude. It's not going to [ __ ]
[23:55] no, dude. It's not going to [ __ ] work. You need to be serious about this.
[23:59] work. You need to be serious about this. So second example is I'm going to post
[24:01] So second example is I'm going to post on Tik
[24:02] on Tik Tokreels every single day until I hit X
[24:06] Tokreels every single day until I hit X amount of followers. And so these are
[24:10] amount of followers. And so these are actions that you can take every single
[24:12] actions that you can take every single day to ensure the success of your
[24:16] day to ensure the success of your brand and commit to this process for 90
[24:19] brand and commit to this process for 90 days and literally do not even think
[24:21] days and literally do not even think about results until those 90 days are
[24:24] about results until those 90 days are up. So this goes back to what I was
[24:26] up. So this goes back to what I was saying earlier. Most people quit before
[24:28] saying earlier. Most people quit before they ever see success and they're too
[24:30] they ever see success and they're too focused on the outcome instead of the
[24:33] focused on the outcome instead of the inputs. And literally, if you just
[24:35] inputs. And literally, if you just committed to posting a video on Tik
[24:38] committed to posting a video on Tik Tok/reals every single day for 90 days,
[24:42] Tok/reals every single day for 90 days, I guarantee you, you're going to make
[24:44] I guarantee you, you're going to make some pretty [ __ ] big progress. But
[24:46] some pretty [ __ ] big progress. But most people will start off posting every
[24:50] most people will start off posting every day and then by day 15, you know, maybe
[24:55] day and then by day 15, you know, maybe even like by day seven, honestly, it
[24:57] even like by day seven, honestly, it starts getting hard and you realize that
[25:00] starts getting hard and you realize that it's not easy and you're too focused on
[25:04] it's not easy and you're too focused on the results and you're like, "Well,
[25:05] the results and you're like, "Well, [ __ ] All my views have or all my videos
[25:09] [ __ ] All my views have or all my videos have only 200 views, stuck in 200 view
[25:12] have only 200 views, stuck in 200 view jail. My account's shadowbanned." [ __ ]
[25:15] jail. My account's shadowbanned." [ __ ] like that and then they quit. And just
[25:19] like that and then they quit. And just thinking about the outcome and thinking
[25:22] thinking about the outcome and thinking about the results is not going to get
[25:24] about the results is not going to get you far at all. And I guarantee you,
[25:26] you far at all. And I guarantee you, you're going to end up quitting. So,
[25:27] you're going to end up quitting. So, literally committing to this process for
[25:30] literally committing to this process for 90 days will get you so far. And like I
[25:34] 90 days will get you so far. And like I was saying, having some sort of
[25:35] was saying, having some sort of consequence so that you actually follow
[25:38] consequence so that you actually follow through with it.
[25:40] through with it. Okay, I know this video is long, guys,
[25:43] Okay, I know this video is long, guys, but mindset is so important and it
[25:46] but mindset is so important and it really is the reason why so many people
[25:48] really is the reason why so many people fail. Like, it really does come down to
[25:53] fail. Like, it really does come down to the people who succeed and who don't. A
[25:55] the people who succeed and who don't. A lot of it is really in the mindset. So,
[25:58] lot of it is really in the mindset. So, that's why there's so much information
[26:00] that's why there's so much information on mindset and just bear with me, but um
[26:06] on mindset and just bear with me, but um it's important guys. So, don't sleep on
[26:09] it's important guys. So, don't sleep on it.
[26:10] it. Next one. Comparison will kill you.
[26:14] Next one. Comparison will kill you. Comparison is the fastest way to drain
[26:16] Comparison is the fastest way to drain your energy and kill your momentum. So,
[26:19] your energy and kill your momentum. So, social media is [ __ ] Like, all you
[26:23] social media is [ __ ] Like, all you see on social media is people's wins.
[26:26] see on social media is people's wins. like it. Anytime you look at somebody's
[26:28] like it. Anytime you look at somebody's account on social media, it looks like
[26:30] account on social media, it looks like they're having such a good time and like
[26:34] they're having such a good time and like just everything is working out so well
[26:36] just everything is working out so well for them and like they're like super
[26:38] for them and like they're like super successful. Meanwhile, behind the
[26:40] successful. Meanwhile, behind the scenes, they're depressed and like going
[26:44] scenes, they're depressed and like going through a bunch of [ __ ] and not having
[26:47] through a bunch of [ __ ] and not having any success at all, you know, and
[26:49] any success at all, you know, and they're just bummed and stuck and
[26:52] they're just bummed and stuck and whatever.
[26:54] whatever. But you only see the good stuff on
[26:55] But you only see the good stuff on social media. Like people don't
[26:57] social media. Like people don't post like, "Oh, I'm depressed today."
[27:00] post like, "Oh, I'm depressed today." Like people keep that to themselves.
[27:02] Like people keep that to themselves. They don't post on social media. But
[27:03] They don't post on social media. But when they do feel good and have wins,
[27:06] when they do feel good and have wins, they post that. So that's all you see.
[27:08] they post that. So that's all you see. And social media makes it so easy to
[27:11] And social media makes it so easy to look at other brands and think, "I'm
[27:13] look at other brands and think, "I'm behind or why aren't I there yet?" You
[27:16] behind or why aren't I there yet?" You know, why haven't I hit 10K yet with my
[27:18] know, why haven't I hit 10K yet with my brand? But here's the thing. You're
[27:20] brand? But here's the thing. You're comparing your beginning to somebody
[27:22] comparing your beginning to somebody else's middle. You don't know what's
[27:25] else's middle. You don't know what's going on behind the scenes. You don't
[27:27] going on behind the scenes. You don't know how hard that person's working. And
[27:30] know how hard that person's working. And you don't know anything about what's
[27:32] you don't know anything about what's going on in that person's life. So, you
[27:34] going on in that person's life. So, you don't know what's going behind on behind
[27:35] don't know what's going behind on behind the scenes. The brand you're comparing
[27:37] the scenes. The brand you're comparing yourself might have a whole team behind
[27:39] yourself might have a whole team behind them, a huge budget, or years of
[27:41] them, a huge budget, or years of experience, or even more likely, they
[27:45] experience, or even more likely, they just look more successful than they
[27:46] just look more successful than they really are. So, social media is
[27:49] really are. So, social media is literally all about appearances. Most of
[27:52] literally all about appearances. Most of it is just a highlight reel of people's
[27:55] it is just a highlight reel of people's lives and of these brands. It is not a
[27:57] lives and of these brands. It is not a true reflection of what is actually
[27:59] true reflection of what is actually happening behind the scenes. So focus on
[28:03] happening behind the scenes. So focus on your lane. The only person you need to
[28:05] your lane. The only person you need to beat is the person you were
[28:09] beat is the person you were yesterday. So an example, I used to look
[28:12] yesterday. So an example, I used to look at other brands who were crushing it and
[28:14] at other brands who were crushing it and feel like I wasn't doing enough. I used
[28:16] feel like I wasn't doing enough. I used to always just compare myself with other
[28:18] to always just compare myself with other brands. But when I stopped doing that
[28:22] brands. But when I stopped doing that and just really focused all my energy on
[28:25] and just really focused all my energy on improving my own work, you know, making
[28:27] improving my own work, you know, making better designs, making better content, I
[28:30] better designs, making better content, I stopped caring about those other brands
[28:32] stopped caring about those other brands and started seeing results with my
[28:34] and started seeing results with my brand. Cuz the thing is when you are
[28:36] brand. Cuz the thing is when you are working on your brand and you're really
[28:38] working on your brand and you're really putting in the work, it's like you don't
[28:40] putting in the work, it's like you don't give a [ __ ] what these other brands are
[28:43] give a [ __ ] what these other brands are doing and you understand that you're at
[28:45] doing and you understand that you're at a different stage in them. And it's like
[28:48] a different stage in them. And it's like whatever they're doing is irrelevant
[28:49] whatever they're doing is irrelevant because you're so locked in with your
[28:52] because you're so locked in with your brand. And so here's the truth. When
[28:54] brand. And so here's the truth. When you're truly locked in on your brand,
[28:56] you're truly locked in on your brand, you will not give a single [ __ ] about
[28:58] you will not give a single [ __ ] about what other brands are doing. You will be
[29:00] what other brands are doing. You will be so focused on building your vision that
[29:02] so focused on building your vision that nothing else even
[29:04] nothing else even matters. And I promise you this is true.
[29:10] matters. And I promise you this is true. Like I don't give a [ __ ] about other
[29:12] Like I don't give a [ __ ] about other brands anymore because I'm just focused
[29:14] brands anymore because I'm just focused on what I'm doing.
[29:17] on what I'm doing. So action step for you guys, go through
[29:19] So action step for you guys, go through social media and unfollow any accounts
[29:22] social media and unfollow any accounts that are not helping you succeed. So so
[29:25] that are not helping you succeed. So so many people waste so much time on social
[29:28] many people waste so much time on social media. Like it literally kills so much
[29:31] media. Like it literally kills so much time and then you just see all these
[29:33] time and then you just see all these other brands you're comparing yourself
[29:35] other brands you're comparing yourself to and you, you know, get down on
[29:37] to and you, you know, get down on yourself or
[29:38] yourself or like there's just so many like thoughts
[29:40] like there's just so many like thoughts that pop up like, you know, why am I not
[29:43] that pop up like, you know, why am I not where they are? like, oh, they're just
[29:45] where they are? like, oh, they're just lucky, you know, like why didn't I get
[29:47] lucky, you know, like why didn't I get lucky like that? And it's just such like
[29:49] lucky like that? And it's just such like a negative cycle. So, really, like,
[29:53] a negative cycle. So, really, like, please like, do this right now. Don't
[29:55] please like, do this right now. Don't just like listen to this video and be
[29:56] just like listen to this video and be like, "Oh, yeah, that sounds cool. I'll
[29:57] like, "Oh, yeah, that sounds cool. I'll do that, you know, eventually." No, like
[30:00] do that, you know, eventually." No, like do it now. Like, do it today. Make sure
[30:03] do it now. Like, do it today. Make sure you actually are listening to this
[30:04] you actually are listening to this information and applying it. So, go
[30:06] information and applying it. So, go through your social media and unfollow
[30:08] through your social media and unfollow any accounts that are not helping you
[30:10] any accounts that are not helping you succeed. Like if there's an account or a
[30:12] succeed. Like if there's an account or a brand that you're always comparing
[30:13] brand that you're always comparing yourself to and it's just like this
[30:15] yourself to and it's just like this negative like thought pattern of you
[30:17] negative like thought pattern of you comparing yourself to them, then
[30:18] comparing yourself to them, then unfollow
[30:20] unfollow them. Second is check in with yourself
[30:23] them. Second is check in with yourself regularly. Are you focused on your
[30:25] regularly. Are you focused on your progress or are you distracted by others
[30:28] progress or are you distracted by others and just redirect your energy back to
[30:30] and just redirect your energy back to your work and stop caring so much about
[30:33] your work and stop caring so much about what other people are
[30:35] what other people are doing. Okay. And the next
[30:37] doing. Okay. And the next one is working out.
[30:40] one is working out. Your physical health is directly tied to
[30:42] Your physical health is directly tied to your mental health. And your mental
[30:44] your mental health. And your mental health is what fuels your work. So a
[30:47] health is what fuels your work. So a consistent workout routine is about more
[30:50] consistent workout routine is about more than just looking good. It gives you the
[30:52] than just looking good. It gives you the energy, the focus, and the discipline to
[30:54] energy, the focus, and the discipline to show up every day for your brand. So I
[30:56] show up every day for your brand. So I personally work out every single
[30:58] personally work out every single morning. And I don't do nothing crazy. I
[31:01] morning. And I don't do nothing crazy. I literally work out for like sometimes I
[31:03] literally work out for like sometimes I only work out for like 10 minutes. But
[31:06] only work out for like 10 minutes. But it's purely the act of doing it
[31:09] it's purely the act of doing it that really just like keeps me in line
[31:13] that really just like keeps me in line and it like is just such a great way for
[31:16] and it like is just such a great way for me to start my day. And you don't have
[31:18] me to start my day. And you don't have to do it in the morning. I'm just saying
[31:20] to do it in the morning. I'm just saying at some point, you
[31:22] at some point, you know, some point during the day,
[31:25] know, some point during the day, whatever works for you, just get some
[31:27] whatever works for you, just get some exercise. Like you need to get out of
[31:29] exercise. Like you need to get out of your head and get into your body.
[31:33] your head and get into your body. And so just listen to me when I say
[31:35] And so just listen to me when I say this. Literally every single successful
[31:38] this. Literally every single successful person who I know has a consistent work
[31:41] person who I know has a consistent work workout schedule. So there is a direct
[31:44] workout schedule. So there is a direct correlation between success and
[31:47] correlation between success and exercise. And when you work out, you
[31:50] exercise. And when you work out, you release stress, you clear your mind and
[31:52] release stress, you clear your mind and build mental toughness. It's like a
[31:54] build mental toughness. It's like a reset button for your brain. Plus the
[31:56] reset button for your brain. Plus the discipline you build in the gym carries
[31:59] discipline you build in the gym carries over to every other area in your life.
[32:01] over to every other area in your life. It's literally just like like I work
[32:04] It's literally just like like I work out, of course, I want my body to look
[32:06] out, of course, I want my body to look good, but the main reason why I
[32:09] good, but the main reason why I personally work out is for the mental
[32:12] personally work out is for the mental benefit of it. It's like every day I
[32:14] benefit of it. It's like every day I just feel like primed, like ready to go
[32:17] just feel like primed, like ready to go because I have that workout in the
[32:19] because I have that workout in the morning and it just keeps my mind clear.
[32:22] morning and it just keeps my mind clear. And it's also just like, like I said,
[32:24] And it's also just like, like I said, it's such a great way to start the day
[32:26] it's such a great way to start the day for me because it's I already start the
[32:28] for me because it's I already start the day with a win on my back. It's like I
[32:30] day with a win on my back. It's like I woke up this morning. I got out of bed
[32:33] woke up this morning. I got out of bed and I worked out and that's, you know,
[32:37] and I worked out and that's, you know, stepping stones to keep going throughout
[32:40] stepping stones to keep going throughout the day and just keep killing
[32:42] the day and just keep killing it. So, an example on days where I feel
[32:46] it. So, an example on days where I feel completely stuck, I will just lift some
[32:48] completely stuck, I will just lift some weights or let my punching bag really
[32:50] weights or let my punching bag really have it. I actually literally just did
[32:52] have it. I actually literally just did that like two hours ago. Some stuff came
[32:56] that like two hours ago. Some stuff came up today and it was just really
[32:58] up today and it was just really stressful and I ended up just going and
[33:02] stressful and I ended up just going and [ __ ] punching the punching bag.
[33:05] [ __ ] punching the punching bag. Really let it have it. And
[33:08] Really let it have it. And um also just lifted some weights and
[33:11] um also just lifted some weights and that was just like a mental reset. And
[33:14] that was just like a mental reset. And then I came back, started filming these
[33:15] then I came back, started filming these videos and now I'm feeling [ __ ]
[33:17] videos and now I'm feeling [ __ ] great. So by the time I'm done, head is
[33:20] great. So by the time I'm done, head is clear, stress is gone, and I'm stoked to
[33:22] clear, stress is gone, and I'm stoked to work again.
[33:24] work again. So action step is to commit to a simple
[33:26] So action step is to commit to a simple workout plan each week. The best routine
[33:28] workout plan each week. The best routine is the one you actually stick to. So
[33:29] is the one you actually stick to. So just make it simple and easy. Couple
[33:31] just make it simple and easy. Couple examples. Lift weights or run for 20 to
[33:34] examples. Lift weights or run for 20 to 30 minutes every single morning when you
[33:36] 30 minutes every single morning when you wake up. Super easy. Or you know, lift
[33:39] wake up. Super easy. Or you know, lift weights or run 20 minutes every
[33:42] weights or run 20 minutes every afternoon before you eat. Or every
[33:45] afternoon before you eat. Or every Monday, Wednesday, and Friday work out
[33:47] Monday, Wednesday, and Friday work out for 30 minutes. Like please do not over
[33:49] for 30 minutes. Like please do not over complicate it. just do something that
[33:51] complicate it. just do something that you can actually do because most people
[33:54] you can actually do because most people try and like do this like crazy workout
[33:57] try and like do this like crazy workout routine because you know they have these
[34:00] routine because you know they have these big goals but then it's too much that
[34:01] big goals but then it's too much that they don't actually do
[34:03] they don't actually do it. So like I said personally I just
[34:05] it. So like I said personally I just work out for 15 to 20 minutes every
[34:07] work out for 15 to 20 minutes every morning as soon as I wake up and it's
[34:09] morning as soon as I wake up and it's not much but the effect it has my day is
[34:14] massive. Now next one building
[34:16] massive. Now next one building discipline over
[34:18] discipline over motivation. So motivation is just crap.
[34:24] motivation. So motivation is just crap. It's a scam. It feels great in the
[34:27] It's a scam. It feels great in the moment, but it disappears the second
[34:30] moment, but it disappears the second things get hard. Discipline, on the
[34:32] things get hard. Discipline, on the other hand, does not care how you feel.
[34:35] other hand, does not care how you feel. It's what gets you out of bed and
[34:37] It's what gets you out of bed and working on your brand, even when you
[34:38] working on your brand, even when you don't feel like it. So it's like you
[34:41] don't feel like it. So it's like you might be watching this video and be
[34:44] might be watching this video and be motivated or watching any other YouTube
[34:47] motivated or watching any other YouTube videos.
[34:49] videos. um or you know reading books, listening
[34:52] um or you know reading books, listening to podcasts and you get a little boost
[34:53] to podcasts and you get a little boost of motivation and then you start doing
[34:55] of motivation and then you start doing your [ __ ] but then something really hard
[34:58] your [ __ ] but then something really hard pops up and you say oh [ __ ] now I don't
[35:01] pops up and you say oh [ __ ] now I don't want to do this and the discipline is
[35:03] want to do this and the discipline is what gets you through
[35:05] what gets you through that. So building discipline isn't about
[35:08] that. So building discipline isn't about grinding 24/7. It's about creating
[35:10] grinding 24/7. It's about creating habits and systems that make consistency
[35:13] habits and systems that make consistency automatic. And so that is so important
[35:16] automatic. And so that is so important because you really just need to think
[35:19] because you really just need to think about it that you're setting up systems
[35:21] about it that you're setting up systems in place so that when things do, you
[35:25] in place so that when things do, you know, go wrong and hard [ __ ] does come
[35:28] know, go wrong and hard [ __ ] does come up, you have the systems in place and
[35:30] up, you have the systems in place and you're sticking to those systems. So, I
[35:33] you're sticking to those systems. So, I forget who said it, but it's a quote.
[35:35] forget who said it, but it's a quote. It's like
[35:36] It's like uh you know, we fall to the level of our
[35:40] uh you know, we fall to the level of our systems.
[35:42] systems. I butchered that, but hopefully you get
[35:44] I butchered that, but hopefully you get the
[35:45] the idea. So, basically, when you remove the
[35:48] idea. So, basically, when you remove the decision making process, you eliminate
[35:50] decision making process, you eliminate excuses and it just kind of becomes this
[35:52] excuses and it just kind of becomes this automatic thing that you do and you're
[35:55] automatic thing that you do and you're not like thinking about it like, I
[35:58] not like thinking about it like, I really want to get back into bed right
[35:59] really want to get back into bed right now. It's like, no, you just get up and
[36:02] now. It's like, no, you just get up and [ __ ] get started. So, an example, I
[36:05] [ __ ] get started. So, an example, I don't rely on motivation to get [ __ ]
[36:06] don't rely on motivation to get [ __ ] done. Instead, I stick to systems,
[36:09] done. Instead, I stick to systems, non-negotiable work blocks, to-do lists,
[36:11] non-negotiable work blocks, to-do lists, and daily habits. And on the days I
[36:14] and daily habits. And on the days I don't feel like working, those systems
[36:16] don't feel like working, those systems carry me through. Oh, there's a quote
[36:18] carry me through. Oh, there's a quote right
[36:19] right there. We don't rise to the level of our
[36:22] there. We don't rise to the level of our goals, we fall to the level of our
[36:24] goals, we fall to the level of our systems. So, this is from James Clear.
[36:26] systems. So, this is from James Clear. He wrote Atomic Habits. Great book. I
[36:30] He wrote Atomic Habits. Great book. I would recommend you guys to read. So, an
[36:31] would recommend you guys to read. So, an action set for you guys. Set a
[36:33] action set for you guys. Set a non-negotiable work schedule. Whether
[36:35] non-negotiable work schedule. Whether it's only two hours or 10, make it
[36:37] it's only two hours or 10, make it sacred. So that was what I was saying
[36:39] sacred. So that was what I was saying earlier, scheduling it in the calendar
[36:41] earlier, scheduling it in the calendar and not making any excuses. You know,
[36:44] and not making any excuses. You know, literally blocking that out so that you
[36:47] literally blocking that out so that you actually get it
[36:48] actually get it done. Two, using triggers to build
[36:51] done. Two, using triggers to build habits. For example, after your morning
[36:53] habits. For example, after your morning coffee, spend 30 minutes on content
[36:55] coffee, spend 30 minutes on content creation or before dinner, work on
[36:58] creation or before dinner, work on designs for an hour. So you have these
[37:00] designs for an hour. So you have these triggers. So, it's like, oh, morning
[37:02] triggers. So, it's like, oh, morning coffee. Now, I'm going to spend 30
[37:03] coffee. Now, I'm going to spend 30 minutes on content creation and you have
[37:05] minutes on content creation and you have that system and habit every single day.
[37:08] that system and habit every single day. Three, track your consistency. Use a
[37:10] Three, track your consistency. Use a calendar and check off every day you
[37:12] calendar and check off every day you stick to your schedule and watch the
[37:14] stick to your schedule and watch the street glow. It can be pretty
[37:17] street glow. It can be pretty addicting. And another thing you can do
[37:19] addicting. And another thing you can do is using a habit tracker. I personally
[37:21] is using a habit tracker. I personally use a habit tracker because, you know,
[37:23] use a habit tracker because, you know, keeps me on check and when I see the
[37:26] keeps me on check and when I see the habit tracker and it's all empty, then
[37:28] habit tracker and it's all empty, then it's like, [ __ ] I need to get my [ __ ]
[37:30] it's like, [ __ ] I need to get my [ __ ] together. And so, if you are somebody
[37:33] together. And so, if you are somebody who does struggle with discipline, I
[37:37] who does struggle with discipline, I would definitely recommend reading or
[37:40] would definitely recommend reading or listening to the audiobook from David
[37:42] listening to the audiobook from David Gogggin's books, Can't Hurt Me or Never
[37:44] Gogggin's books, Can't Hurt Me or Never Finished. I'm sure you guys have seen
[37:46] Finished. I'm sure you guys have seen like some of his videos. Not for
[37:48] like some of his videos. Not for everybody, but these books, at least for
[37:52] everybody, but these books, at least for me, it was pretty huge in my journey.
[37:55] me, it was pretty huge in my journey. Just letting go of like any like
[37:57] Just letting go of like any like self-pity thoughts and the poor me
[37:59] self-pity thoughts and the poor me mindset or the poopy pants mentality as
[38:04] mindset or the poopy pants mentality as he likes to say
[38:05] he likes to say sometimes. And pretty much just after
[38:07] sometimes. And pretty much just after reading those books, it's pretty hard to
[38:09] reading those books, it's pretty hard to ever feel sorry for yourself again
[38:11] ever feel sorry for yourself again because that dude has gone through it
[38:14] because that dude has gone through it and he still came out on top. So if you
[38:16] and he still came out on top. So if you are struggling with that, definitely
[38:18] are struggling with that, definitely would recommend those books. Okay, last
[38:21] would recommend those books. Okay, last one. The big
[38:23] one. The big secret. The big secret is that nobody
[38:26] secret. The big secret is that nobody really knows what they're doing. And
[38:29] really knows what they're doing. And seriously, like people don't know what
[38:32] seriously, like people don't know what they're doing. Everyone's just figuring
[38:34] they're doing. Everyone's just figuring out as they go. And the difference
[38:36] out as they go. And the difference between people who seem like they've got
[38:39] between people who seem like they've got it all together and those who don't is
[38:41] it all together and those who don't is they are better at taking action,
[38:42] they are better at taking action, learning on the fly, and adjusting as
[38:44] learning on the fly, and adjusting as they move
[38:45] they move forward. So you are not behind. You are
[38:50] forward. So you are not behind. You are exactly where you need to be. Stop
[38:52] exactly where you need to be. Stop overthinking and just start taking
[38:54] overthinking and just start taking action. Like the magic happens in messy
[38:58] action. Like the magic happens in messy action, not waiting for the perfect
[39:00] action, not waiting for the perfect moment. There is no perfect moment to
[39:04] moment. There is no perfect moment to start. And yeah, so little known fact,
[39:06] start. And yeah, so little known fact, no perfect time to start, no perfect
[39:09] no perfect time to start, no perfect moment. That doesn't exist. Don't wait
[39:12] moment. That doesn't exist. Don't wait for situations to be perfect and for
[39:16] for situations to be perfect and for everything to be right. You just need to
[39:18] everything to be right. You just need to like take action immediately
[39:21] like take action immediately always. So do the best you can until you
[39:24] always. So do the best you can until you know better. Then when you know better,
[39:26] know better. Then when you know better, do better. So, an action step for you
[39:28] do better. So, an action step for you guys. Write down one thing that you have
[39:31] guys. Write down one thing that you have been overthinking and set a 24-hour
[39:34] been overthinking and set a 24-hour deadline to take action on it. Even if
[39:36] deadline to take action on it. Even if it's not perfect, just getting started
[39:38] it's not perfect, just getting started on it. Okay, so that was a lot, but I
[39:41] on it. Okay, so that was a lot, but I hope it was helpful. And these
[39:45] hope it was helpful. And these genuinely are things, you know, that I
[39:47] genuinely are things, you know, that I think about every single day.
[39:50] think about every single day. And it's just a a winning mindset for
[39:53] And it's just a a winning mindset for success.
[39:55] success. And uh I really would come back to this
[39:59] And uh I really would come back to this and really keep thinking about it and
[40:02] and really keep thinking about it and just really like engrave it into your
[40:04] just really like engrave it into your brain. All right guys, how to come up
[40:07] brain. All right guys, how to come up with a name for your clothing brand. So
[40:08] with a name for your clothing brand. So obviously if you already have a name for
[40:10] obviously if you already have a name for your clothing brand, you can skip this.
[40:11] your clothing brand, you can skip this. But um if you do not have a name yet for
[40:15] But um if you do not have a name yet for your brand, here is what I would
[40:18] your brand, here is what I would recommend to do. Set a timer for 30 to
[40:21] recommend to do. Set a timer for 30 to 60 minutes. Get out a pen and paper and
[40:24] 60 minutes. Get out a pen and paper and remove all distractions. So, your phone
[40:27] remove all distractions. So, your phone on do not disturb, you know, put it in a
[40:28] on do not disturb, you know, put it in a drawer or something out of sight, no
[40:31] drawer or something out of sight, no music, and literally just think and
[40:33] music, and literally just think and brainstorm name ideas. And I just think
[40:36] brainstorm name ideas. And I just think that so many
[40:38] that so many people like try to come up with a name,
[40:40] people like try to come up with a name, but they really don't put that much
[40:42] but they really don't put that much effort into it. And a name like that's
[40:45] effort into it. And a name like that's you're going to have that name literally
[40:47] you're going to have that name literally forever, you know? I mean, you shouldn't
[40:49] forever, you know? I mean, you shouldn't be changing your name later on. This is
[40:52] be changing your name later on. This is something that should be final. So, you
[40:54] something that should be final. So, you really want to make sure that whatever
[40:56] really want to make sure that whatever you do choose, it is really solid and
[40:59] you do choose, it is really solid and that you really like it makes sense to
[41:02] that you really like it makes sense to you and aligns with what you
[41:05] you and aligns with what you want. And by doing this just
[41:08] want. And by doing this just with removing all distractions and
[41:11] with removing all distractions and really just sitting down, you can just
[41:12] really just sitting down, you can just let your mind kind of, you know, get all
[41:15] let your mind kind of, you know, get all the nonsense that cuz like being on your
[41:19] the nonsense that cuz like being on your phone all day, you can't really think.
[41:21] phone all day, you can't really think. So, you need to give your mind some
[41:23] So, you need to give your mind some breathing room and I promise you a bunch
[41:25] breathing room and I promise you a bunch of ideas will start
[41:26] of ideas will start flowing. But get actually use a pen and
[41:30] flowing. But get actually use a pen and paper. Um, you will get more ideas
[41:33] paper. Um, you will get more ideas actually writing it out rather than just
[41:36] actually writing it out rather than just typing it on your computer. So, here's a
[41:38] typing it on your computer. So, here's a couple couple tips for actually
[41:42] couple couple tips for actually brainstorming names. First one is to aim
[41:44] brainstorming names. First one is to aim for quantity. So write out everything
[41:47] for quantity. So write out everything that comes to mind, even if it's a
[41:49] that comes to mind, even if it's a terrible name that you know you would
[41:50] terrible name that you know you would never use. Because the point is to just
[41:53] never use. Because the point is to just get ideas flowing. Like if you can just
[41:56] get ideas flowing. Like if you can just sit down and write out a hundred
[41:58] sit down and write out a hundred different names, it's like, okay, maybe
[42:00] different names, it's like, okay, maybe 80 of them are terrible names that
[42:01] 80 of them are terrible names that you'll never use, but maybe you have 20
[42:05] you'll never use, but maybe you have 20 decent options and then you got 10 good
[42:07] decent options and then you got 10 good options and then you have five really
[42:10] options and then you have five really great options. And if you really just
[42:13] great options. And if you really just like focus on trying to get the perfect
[42:16] like focus on trying to get the perfect name written down, by the end of the
[42:19] name written down, by the end of the time like you're writing, you're gonna
[42:21] time like you're writing, you're gonna have like probably five written out that
[42:24] have like probably five written out that you're not really feeling great about
[42:26] you're not really feeling great about anyways. So focus on quantity, not
[42:30] anyways. So focus on quantity, not trying to get caught up trying to find
[42:31] trying to get caught up trying to find the perfect name. Second thing, think of
[42:35] the perfect name. Second thing, think of things that are important to you in
[42:37] things that are important to you in life. you know, so for example, family,
[42:39] life. you know, so for example, family, nature, discipline, etc. And then you
[42:42] nature, discipline, etc. And then you can go to this website here,
[42:45] can go to this website here, relatedwordwords.org, and find related
[42:47] relatedwordwords.org, and find related words to things that are important to
[42:48] words to things that are important to you. So, here's an example for you.
[42:51] you. So, here's an example for you. Instead of some [ __ ] like money
[42:54] Instead of some [ __ ] like money chasers, you could get more creative
[42:56] chasers, you could get more creative like verdant. I think that's how you say
[42:59] like verdant. I think that's how you say it. And verdant um represents nature,
[43:03] it. And verdant um represents nature, growth, and prosperity.
[43:06] growth, and prosperity. So verdant means like I think like lush
[43:09] So verdant means like I think like lush green nature something like that.
[43:12] green nature something like that. Anyways let's pull up related
[43:15] Anyways let's pull up related words you know let's say that I am uh
[43:20] words you know let's say that I am uh let's just say nature is really
[43:21] let's just say nature is really important to me and I want my brand to
[43:24] important to me and I want my brand to you know be centered around nature. I
[43:27] you know be centered around nature. I just type in nature and then we have all
[43:29] just type in nature and then we have all of these related
[43:31] of these related words. And looking through here, you can
[43:35] words. And looking through here, you can find words that you know, one of these
[43:38] find words that you know, one of these words could be your brand name or it
[43:40] words could be your brand name or it could just be inspiration for to dive
[43:44] could just be inspiration for to dive deeper on.
[43:46] deeper on. But let's just look through
[43:51] here cuz you also want to find something
[43:53] here cuz you also want to find something that's not like super common, you know,
[43:57] that's not like super common, you know, cuz you like obviously like energy. If
[44:01] cuz you like obviously like energy. If your brand name was energy,
[44:03] your brand name was energy, that's pretty generic. And uh I don't
[44:08] that's pretty generic. And uh I don't know, definitely want to find something
[44:10] know, definitely want to find something a little bit more unique. So, I don't
[44:13] a little bit more unique. So, I don't know like this, whatever the [ __ ] that
[44:15] know like this, whatever the [ __ ] that means.
[44:17] means. Idos. There we have a unique name
[44:20] Idos. There we have a unique name and yeah, just keep looking through the
[44:23] and yeah, just keep looking through the list
[44:25] list and if you aren't seeing anything you
[44:28] and if you aren't seeing anything you like, then you know, keep trying out new
[44:31] like, then you know, keep trying out new words. So, tree and then we can look
[44:34] words. So, tree and then we can look here like older, not
[44:36] here like older, not bad. Ingga, also not bad. Anyways, you
[44:41] bad. Ingga, also not bad. Anyways, you guys get the point
[44:43] guys get the point hopefully. Next one is you can use
[44:47] hopefully. Next one is you can use history, mythology or other languages
[44:49] history, mythology or other languages for inspiration. So for example, if
[44:52] for inspiration. So for example, if nature inspires you again, explore Latin
[44:54] nature inspires you again, explore Latin words like Silva, which means forest or
[44:57] words like Silva, which means forest or descriptive terms like evercurrent. So
[45:01] descriptive terms like evercurrent. So both, you know, not bad. Silva is pretty
[45:04] both, you know, not bad. Silva is pretty fire, honestly.
[45:07] fire, honestly. Fourth, list out things that are
[45:09] Fourth, list out things that are important to you and turn them into an
[45:10] important to you and turn them into an acronym. Vera, value, elevate, redefine,
[45:14] acronym. Vera, value, elevate, redefine, authenticity. So, those are just values
[45:16] authenticity. So, those are just values all put into one. And this is something
[45:18] all put into one. And this is something that you could just like type in a bunch
[45:21] that you could just like type in a bunch of your values, like your top five
[45:23] of your values, like your top five values into Chad GBT and tell it to spit
[45:28] values into Chad GBT and tell it to spit out some, you know, four to five letter
[45:31] out some, you know, four to five letter names. So, if you're stuck on names,
[45:33] names. So, if you're stuck on names, focus on finding something that is
[45:35] focus on finding something that is meaningful to you. I think too many
[45:37] meaningful to you. I think too many people pick names that just sound cool
[45:40] people pick names that just sound cool and it doesn't have any like personal
[45:43] and it doesn't have any like personal significance to them. And there isn't
[45:46] significance to them. And there isn't anything wrong with a name that just
[45:48] anything wrong with a name that just sounds cool. But if you are stuck, I
[45:52] sounds cool. But if you are stuck, I would recommend to think of something
[45:54] would recommend to think of something that does actually mean something to you
[45:57] that does actually mean something to you because at the end of the day, you will
[45:59] because at the end of the day, you will have this name forever and you know it
[46:01] have this name forever and you know it should matter to
[46:03] should matter to you. And then at all costs avoid
[46:06] you. And then at all costs avoid anything really [ __ ] trendy and basic
[46:09] anything really [ __ ] trendy and basic like motion studios, angelic stars, God
[46:14] like motion studios, angelic stars, God is great, money chasers. Think of names
[46:16] is great, money chasers. Think of names with longevity. There's so many brands
[46:19] with longevity. There's so many brands now that use, you know, motion or
[46:23] now that use, you know, motion or angelic or stars in like trendy words in
[46:28] angelic or stars in like trendy words in their name or like aura. like stay far
[46:30] their name or like aura. like stay far away from that [ __ ] because for one,
[46:33] away from that [ __ ] because for one, you're just instantly going to be
[46:35] you're just instantly going to be recognized as a trendy brand because
[46:38] recognized as a trendy brand because it's a very trendy word that you're
[46:40] it's a very trendy word that you're using and two that will not carry over
[46:44] using and two that will not carry over over time. Like imagine Motion Studios
[46:48] over time. Like imagine Motion Studios as like a billion dollar clothing brand.
[46:51] as like a billion dollar clothing brand. Well, maybe not billion, but you know,
[46:52] Well, maybe not billion, but you know, as like a multi-million dollar clothing
[46:55] as like a multi-million dollar clothing brand. Like I don't see it. I don't see
[46:58] brand. Like I don't see it. I don't see Angelic Stars as some big clothing
[47:02] Angelic Stars as some big clothing brand. It's just like tacky and corny.
[47:05] brand. It's just like tacky and corny. So anyways, um then you can just write
[47:07] So anyways, um then you can just write down your top five name ideas in here.
[47:10] down your top five name ideas in here. But
[47:11] But really, I would take time on this and
[47:15] really, I would take time on this and not, you know, not just like settle with
[47:18] not, you know, not just like settle with some name that you're like, yeah,
[47:20] some name that you're like, yeah, whatever. All right, guys. Step two,
[47:22] whatever. All right, guys. Step two, visual identity. So the first thing is
[47:24] visual identity. So the first thing is your logo. So logos are important, but
[47:27] your logo. So logos are important, but they are not that important. Some of the
[47:30] they are not that important. Some of the most respected luxury brands barely use
[47:32] most respected luxury brands barely use their logos on clothing because the
[47:35] their logos on clothing because the designs speak for themselves. So Bautga
[47:39] designs speak for themselves. So Bautga Vanetta, they don't uh they have their
[47:41] Vanetta, they don't uh they have their motto is when your own initials are
[47:43] motto is when your own initials are enough. You know, they're not slapping
[47:45] enough. You know, they're not slapping their logo on everything.
[47:47] their logo on everything. And that is such a trap to like really
[47:53] And that is such a trap to like really so many beginner brands make the mistake
[47:55] so many beginner brands make the mistake of becoming a logo brand. You know,
[47:57] of becoming a logo brand. You know, we've all seen it. Brands that slap
[47:59] we've all seen it. Brands that slap their logo on literally everything. And
[48:01] their logo on literally everything. And honestly, I don't even understand why
[48:04] honestly, I don't even understand why people buy it. It's crazy to me. Um, and
[48:08] people buy it. It's crazy to me. Um, and yeah, sometimes it works, but it's
[48:10] yeah, sometimes it works, but it's boring and it just shows a lack of
[48:12] boring and it just shows a lack of creativity and you can do much better
[48:15] creativity and you can do much better than that. So my recommendation is to
[48:18] than that. So my recommendation is to really focus on designing products that
[48:21] really focus on designing products that stand out without a logo. So your
[48:23] stand out without a logo. So your products shouldn't need your logo and
[48:28] products shouldn't need your logo and um it's just yeah it's not it's
[48:31] um it's just yeah it's not it's definitely a lack of creativity and it's
[48:32] definitely a lack of creativity and it's honestly just lazy. So should you have a
[48:35] honestly just lazy. So should you have a logo? Yes, I would recommend to have a
[48:38] logo? Yes, I would recommend to have a logo. Um, I have several. And a logo
[48:43] logo. Um, I have several. And a logo just really helps um people associate
[48:47] just really helps um people associate your brand with something visually. You
[48:49] your brand with something visually. You know, it gives your brand a visual
[48:51] know, it gives your brand a visual anchor. So when people see your logo
[48:54] anchor. So when people see your logo over and over again, they associate it
[48:55] over and over again, they associate it with your brand, of course. And really,
[48:59] with your brand, of course. And really, just remember that your logo does not
[49:01] just remember that your logo does not carry the entire weight of your brand.
[49:04] carry the entire weight of your brand. It's much more about the product design
[49:06] It's much more about the product design itself and your branding. So, some tips
[49:10] itself and your branding. So, some tips for creating your logo. Keep it simple.
[49:13] for creating your logo. Keep it simple. This is a recurring theme for a reason.
[49:16] This is a recurring theme for a reason. Uh, everything doing it simple is always
[49:18] Uh, everything doing it simple is always going to be better. And a clean and
[49:20] going to be better. And a clean and simple design is more versatile and
[49:23] simple design is more versatile and memorable. So, you don't want to over
[49:25] memorable. So, you don't want to over complicate your logo and have it be this
[49:27] complicate your logo and have it be this messy thing that you can't even really
[49:28] messy thing that you can't even really tell what it is. So, investing in a
[49:31] tell what it is. So, investing in a designer is definitely worth it if you
[49:33] designer is definitely worth it if you have the budget for it, but not
[49:35] have the budget for it, but not completely necessary. And to find that
[49:38] completely necessary. And to find that you can just look on Instagram just
[49:40] you can just look on Instagram just literally search logo designer or you
[49:42] literally search logo designer or you know something more specific streetear
[49:44] know something more specific streetear logo design or look up on hashtags you
[49:47] logo design or look up on hashtags you know # logo designigner # streetear logo
[49:50] know # logo designigner # streetear logo design stuff like that. Fiverr is also
[49:53] design stuff like that. Fiverr is also another solid option and you should
[49:55] another solid option and you should expect pay anywhere from $50 to $300 and
[49:58] expect pay anywhere from $50 to $300 and I would say the sweet spot would be 100
[50:00] I would say the sweet spot would be 100 to
[50:02] to 150. And so you want your logo to be
[50:07] 150. And so you want your logo to be versatile. So it should work in
[50:10] versatile. So it should work in different sizes and it should work on
[50:12] different sizes and it should work on different platforms. You know, it needs
[50:14] different platforms. You know, it needs to work on a white or a black background
[50:18] to work on a white or a black background because you have to think about so many
[50:19] because you have to think about so many users.
[50:21] users. Um, not everybody uses dark mode, not
[50:24] Um, not everybody uses dark mode, not everyone uses light mode. You know,
[50:25] everyone uses light mode. You know, there's the difference and you have to
[50:27] there's the difference and you have to cater to both people. And then it also
[50:30] cater to both people. And then it also needs to look good on a garment or, you
[50:33] needs to look good on a garment or, you know, on your tags or tiny Instagram
[50:37] know, on your tags or tiny Instagram profile pick, you know, thank you cards,
[50:39] profile pick, you know, thank you cards, whatever. And then really just be
[50:42] whatever. And then really just be original. Don't copy trends or other
[50:45] original. Don't copy trends or other brands. Your logo should feel authentic
[50:48] brands. Your logo should feel authentic to your brand, not like something that
[50:50] to your brand, not like something that could belong to somebody else or like
[50:52] could belong to somebody else or like another brand could also have your same
[50:54] another brand could also have your same logo. It should really be authentic to
[50:57] logo. It should really be authentic to you. And here too, if you are making
[51:00] you. And here too, if you are making your own logo, don't um use some [ __ ]
[51:05] your own logo, don't um use some [ __ ] like that you found off Pinterest or,
[51:08] like that you found off Pinterest or, you know, off Google or something like
[51:09] you know, off Google or something like don't like take something from the
[51:11] don't like take something from the internet and use that as your logo
[51:13] internet and use that as your logo because in the long run, you will most
[51:17] because in the long run, you will most likely run into legal trouble with that.
[51:20] likely run into legal trouble with that. You know, maybe you don't, but
[51:23] You know, maybe you don't, but definitely better to avoid it. And more
[51:25] definitely better to avoid it. And more importantly, it's just not authentic to
[51:28] importantly, it's just not authentic to you. Like, you need to be creating
[51:30] you. Like, you need to be creating something. It should be something that
[51:31] something. It should be something that you like put work into. You know, you
[51:34] you like put work into. You know, you put your blood, sweat, and tears into
[51:37] put your blood, sweat, and tears into making this logo. And again, it doesn't
[51:39] making this logo. And again, it doesn't have to be this crazy logo um to like
[51:43] have to be this crazy logo um to like overthink and make it perfect. But what
[51:46] overthink and make it perfect. But what I'm trying to say is that it just has to
[51:48] I'm trying to say is that it just has to be authentic to you. And if you're just
[51:50] be authentic to you. And if you're just ripping some [ __ ] off of Google or
[51:53] ripping some [ __ ] off of Google or Pinterest, then it's not authentic to
[51:55] Pinterest, then it's not authentic to you at all. And people will see that,
[51:59] you at all. And people will see that, too. You know, it's if it's something
[52:01] too. You know, it's if it's something that exists online publicly, people are
[52:05] that exists online publicly, people are going to find that. And I've seen it
[52:07] going to find that. And I've seen it with a lot of brands. That's why I'm
[52:09] with a lot of brands. That's why I'm saying this because I see a lot of
[52:10] saying this because I see a lot of brands that literally just use something
[52:12] brands that literally just use something off Pinterest or off of Google and then
[52:16] off Pinterest or off of Google and then it's I don't know. It's just lazy. and
[52:19] it's I don't know. It's just lazy. and you guys can do better than that. So,
[52:21] you guys can do better than that. So, logos matter, but they're not
[52:22] logos matter, but they're not everything. A good product design will
[52:25] everything. A good product design will always outshine the logo. So, really
[52:28] always outshine the logo. So, really focus more on your products themselves,
[52:31] focus more on your products themselves, the design of the pieces and the quality
[52:34] the design of the pieces and the quality of
[52:35] of them. And I would not recommend to just
[52:37] them. And I would not recommend to just slap your logo on anything, honestly, in
[52:39] slap your logo on anything, honestly, in the beginning. Um, and when I say the
[52:43] the beginning. Um, and when I say the beginning, I'm really talking about like
[52:46] beginning, I'm really talking about like I'm still in the beginning, too. you
[52:49] I'm still in the beginning, too. you know, um, you shouldn't be putting your
[52:53] know, um, you shouldn't be putting your logo on every single piece like until
[52:55] logo on every single piece like until you've reached I don't like I wouldn't
[52:58] you've reached I don't like I wouldn't even I think as a general rule of thumb
[53:00] even I think as a general rule of thumb you should avoid putting your logo on
[53:02] you should avoid putting your logo on like any pieces like the only people who
[53:05] like any pieces like the only people who are going to be buying a piece that's
[53:07] are going to be buying a piece that's just your logo on it are those people
[53:10] just your logo on it are those people who do deeply connect with your brand.
[53:12] who do deeply connect with your brand. So, if you don't have a core audience,
[53:14] So, if you don't have a core audience, nobody's going to want to just buy some
[53:17] nobody's going to want to just buy some random brand's hoodie if it just is like
[53:20] random brand's hoodie if it just is like just says their name on it. Like, the
[53:22] just says their name on it. Like, the people who are going to be buying that
[53:24] people who are going to be buying that are people who have that deep connection
[53:26] are people who have that deep connection with your brand. So, really focus on
[53:28] with your brand. So, really focus on building that deep connection first
[53:29] building that deep connection first before ever, you know, just slapping
[53:31] before ever, you know, just slapping your logo on
[53:33] your logo on [ __ ] Okay. Now, the next one is your
[53:35] [ __ ] Okay. Now, the next one is your color palette. So, I would recommend to
[53:38] color palette. So, I would recommend to pick two to three main colors. So, for
[53:41] pick two to three main colors. So, for my brand, I just have white, black, like
[53:45] my brand, I just have white, black, like a more faded black, and then light blue.
[53:49] a more faded black, and then light blue. So, there's just three. It's really just
[53:51] So, there's just three. It's really just one, you know, with white and
[53:53] one, you know, with white and black. Um, but I would really keep it
[53:56] black. Um, but I would really keep it simple. You know, I wouldn't choose more
[53:58] simple. You know, I wouldn't choose more than three. Like you can have the three
[54:02] than three. Like you can have the three main ones and maybe one to two secondary
[54:04] main ones and maybe one to two secondary ones, but definitely don't over
[54:06] ones, but definitely don't over complicate it
[54:07] complicate it because if there's nothing that's
[54:09] because if there's nothing that's signature to your brand,
[54:12] signature to your brand, um people aren't going to associate it.
[54:14] um people aren't going to associate it. Like people aren't going to associate a
[54:17] Like people aren't going to associate a brand with two colors. You know, if you
[54:19] brand with two colors. You know, if you think of like Coca-Cola, they have that
[54:22] think of like Coca-Cola, they have that red color that you associate their brand
[54:24] red color that you associate their brand with. It's not like they have red, but
[54:26] with. It's not like they have red, but they also have green. you know, it's
[54:28] they also have green. you know, it's just one and you remember the
[54:31] just one and you remember the red. Um, so to find the colors, I'd
[54:34] red. Um, so to find the colors, I'd recommend to go to this site here,
[54:36] recommend to go to this site here, panone colors.com. And using the panone
[54:40] panone colors.com. And using the panone colors is really beneficial because it
[54:42] colors is really beneficial because it helps you communicate with your
[54:45] helps you communicate with your manufacturers. And that is because
[54:49] manufacturers. And that is because um they will know exactly what color it
[54:52] um they will know exactly what color it is. Whereas if you are sending stuff
[54:54] is. Whereas if you are sending stuff from like Photoshop or
[54:56] from like Photoshop or Illustrator, the
[54:59] Illustrator, the uh colors don't always transfer
[55:01] uh colors don't always transfer correctly. But using the panone pan tone
[55:04] correctly. But using the panone pan tone colors, you will get an exact
[55:06] colors, you will get an exact match. And colors really play a huge
[55:10] match. And colors really play a huge role in how your brand is perceived. So
[55:13] role in how your brand is perceived. So if you want to be a vintage brand, you
[55:16] if you want to be a vintage brand, you want colors with low saturation, you
[55:18] want colors with low saturation, you know, like more pale faded colors. Um,
[55:22] know, like more pale faded colors. Um, or if you have an eco-friendly brand, it
[55:24] or if you have an eco-friendly brand, it would make sense to use a lot of earthy
[55:26] would make sense to use a lot of earthy tones or, you know, like a green color.
[55:28] tones or, you know, like a green color. All right, the next one, typography. I
[55:30] All right, the next one, typography. I would recommend to pick one to two fonts
[55:32] would recommend to pick one to two fonts to use consistently across your brand
[55:35] to use consistently across your brand and really just stick to those two, you
[55:39] and really just stick to those two, you know, one or two main fonts. So, just I
[55:42] know, one or two main fonts. So, just I would go to defont.com and go crazy.
[55:45] would go to defont.com and go crazy. They have, you know, so many fonts. It's
[55:49] They have, you know, so many fonts. It's easy. I've spent hours on there before,
[55:51] easy. I've spent hours on there before, honestly.
[55:53] honestly. Um, and you can download from them for
[55:56] Um, and you can download from them for free. Uh, little note, you're supposed
[55:58] free. Uh, little note, you're supposed to buy commercial license for if you're
[56:01] to buy commercial license for if you're going to be using it for your brand. Um,
[56:04] going to be using it for your brand. Um, and let's just say that many brands
[56:05] and let's just say that many brands don't do that. So, pro tip is use a font
[56:08] don't do that. So, pro tip is use a font that is legible. Most I've seen a lot of
[56:12] that is legible. Most I've seen a lot of brands, they will use a font that you
[56:14] brands, they will use a font that you can't actually read what it says. you
[56:16] can't actually read what it says. you know, it might be like some cool
[56:18] know, it might be like some cool decorative font, but if you can't read
[56:20] decorative font, but if you can't read it, then what's the point, you know? So,
[56:24] it, then what's the point, you know? So, you can use those crazy fonts on
[56:26] you can use those crazy fonts on designs, but if it's on your website, it
[56:29] designs, but if it's on your website, it needs to be very legible because if not,
[56:32] needs to be very legible because if not, you will confuse customers and again
[56:34] you will confuse customers and again confuse people do not buy. They the
[56:37] confuse people do not buy. They the confusion will actually make them upset
[56:38] confusion will actually make them upset and leave your
[56:40] and leave your website. All right, the next one,
[56:42] website. All right, the next one, aesthetics and imagery. So aesthetics
[56:46] aesthetics and imagery. So aesthetics are incredibly important. I think they
[56:49] are incredibly important. I think they will continue to become more and more
[56:52] will continue to become more and more important as time goes on with branding.
[56:55] important as time goes on with branding. You know, in this past
[56:58] You know, in this past year, aesthetics have become such like a
[57:01] year, aesthetics have become such like a pillar of a brand
[57:04] pillar of a brand success. And that's, you know, whether
[57:06] success. And that's, you know, whether it's the product photos, social media
[57:09] it's the product photos, social media posts, or creative
[57:11] posts, or creative campaigns, really being consistent with
[57:14] campaigns, really being consistent with the aesthetics across all of it. And
[57:18] the aesthetics across all of it. And this is another one of those really
[57:21] this is another one of those really important things that I want you guys to
[57:22] important things that I want you guys to really focus
[57:23] really focus on because the brand's aesthetic is
[57:27] on because the brand's aesthetic is really what makes people connect with
[57:29] really what makes people connect with it. So, if you imagine a new kid looking
[57:32] it. So, if you imagine a new kid looking for a table in um in the cafeteria, like
[57:36] for a table in um in the cafeteria, like in a high school movie, each table has a
[57:38] in a high school movie, each table has a different crowd or a different aesthetic
[57:40] different crowd or a different aesthetic of people and they're looking for the
[57:43] of people and they're looking for the table that matches their vibe. And
[57:45] table that matches their vibe. And customers are looking for brands in that
[57:47] customers are looking for brands in that same way. So, action step for you guys
[57:51] same way. So, action step for you guys is to create a mood board to define your
[57:54] is to create a mood board to define your visual aesthetic. So, I would go to
[57:57] visual aesthetic. So, I would go to Pinterest or Canva to curate a visual
[58:00] Pinterest or Canva to curate a visual aesthetic for your brand. And even if
[58:04] aesthetic for your brand. And even if you're not starting out, you still
[58:07] you're not starting out, you still should do this step and get like if you
[58:09] should do this step and get like if you don't have one yet, you should
[58:10] don't have one yet, you should definitely have a mood
[58:12] definitely have a mood board. Um, and just be able to
[58:15] board. Um, and just be able to understand what your brand's visual
[58:17] understand what your brand's visual aesthetic is and just really add
[58:20] aesthetic is and just really add anything to it that you would actually
[58:22] anything to it that you would actually post on social media. So products you
[58:25] post on social media. So products you would release, stuff like that. Um, and
[58:28] would release, stuff like that. Um, and you can make a a separate one
[58:30] you can make a a separate one specifically for inspiration, but this
[58:33] specifically for inspiration, but this one is strictly just to show what your
[58:35] one is strictly just to show what your aesthetic is itself. And it can really
[58:38] aesthetic is itself. And it can really be anything. Um, it doesn't have to be,
[58:41] be anything. Um, it doesn't have to be, you know, products specifically. It can
[58:44] you know, products specifically. It can be like photography. Like it could
[58:46] be like photography. Like it could literally be anything. like it might be
[58:49] literally be anything. like it might be like u aesthetics from like an old video
[58:53] like u aesthetics from like an old video game or something. As long as it aligns
[58:55] game or something. As long as it aligns with
[58:56] with your aesthetic that you are going for um
[59:00] your aesthetic that you are going for um then I would add it in to that mood
[59:03] then I would add it in to that mood board. And here the narrower you get the
[59:07] board. And here the narrower you get the better off you will be. So niche down
[59:11] better off you will be. So niche down first dominate that niche and then
[59:15] first dominate that niche and then expand after. It is a lot easier to grow
[59:19] expand after. It is a lot easier to grow in the beginning when you appeal to a
[59:21] in the beginning when you appeal to a very specific audience. So this is the
[59:25] very specific audience. So this is the new formula for success. So you have a
[59:28] new formula for success. So you have a broad aesthetic, you niche down, and
[59:31] broad aesthetic, you niche down, and then you niche down again and get ultra
[59:34] then you niche down again and get ultra specific.
[59:36] specific. So I'm going to show you guys why these
[59:38] So I'm going to show you guys why these ultraspecific niches, it becomes very
[59:41] ultraspecific niches, it becomes very easy to stand out and dominate a very
[59:44] easy to stand out and dominate a very specific market. And that's because it
[59:47] specific market. And that's because it is unsaturated. You know, people have
[59:49] is unsaturated. You know, people have not tapped into that market yet. So most
[59:52] not tapped into that market yet. So most people target very broadly in the
[59:55] people target very broadly in the beginning. You know, they try to appeal
[59:57] beginning. You know, they try to appeal to everyone. Yet they end up blending in
[01:00:00] to everyone. Yet they end up blending in with everybody else. So when you try to
[01:00:03] with everybody else. So when you try to appeal to everyone, you appeal to
[01:00:06] appeal to everyone, you appeal to nobody. And the brands that dominate,
[01:00:09] nobody. And the brands that dominate, the brands that are successful do the
[01:00:10] the brands that are successful do the opposite. They start ultra specific.
[01:00:13] opposite. They start ultra specific. They own this one very specific niche so
[01:00:16] They own this one very specific niche so well that they become the go-to for that
[01:00:19] well that they become the go-to for that aesthetic. And once they've built a
[01:00:22] aesthetic. And once they've built a cult-like audience, then they expand
[01:00:27] cult-like audience, then they expand bigger. So by tapping into these under
[01:00:30] bigger. So by tapping into these under reppresented subcultures or aesthetics,
[01:00:32] reppresented subcultures or aesthetics, you make your brand irreplaceable to
[01:00:35] you make your brand irreplaceable to those people who do connect with it. And
[01:00:37] those people who do connect with it. And when those people find your brand, it's
[01:00:40] when those people find your brand, it's going to appeal to them. so directly
[01:00:43] going to appeal to them. so directly that they're like, "This brand was
[01:00:44] that they're like, "This brand was literally made for
[01:00:46] literally made for me." Whereas, if you're targeting
[01:00:48] me." Whereas, if you're targeting everybody, nobody's going to connect
[01:00:50] everybody, nobody's going to connect with your brand because it's targeted to
[01:00:53] with your brand because it's targeted to everybody. There's nothing specific
[01:00:55] everybody. There's nothing specific about it for people to connect um with
[01:00:58] about it for people to connect um with your brand. So, instead of competing in
[01:01:00] your brand. So, instead of competing in an oversaturated market, you are
[01:01:02] an oversaturated market, you are creating your own
[01:01:04] creating your own lane. So, this is why hyperniching is a
[01:01:09] lane. So, this is why hyperniching is a cheat code. And if you build for a
[01:01:11] cheat code. And if you build for a specific group that actually exists and
[01:01:13] specific group that actually exists and give them exactly what they are missing,
[01:01:16] give them exactly what they are missing, then you do not have to chase customers,
[01:01:18] then you do not have to chase customers, they will find you. So some actual
[01:01:22] they will find you. So some actual examples of this. So you have street
[01:01:24] examples of this. So you have street wear, very broad niching down and then
[01:01:28] wear, very broad niching down and then getting ultra specific. We have street
[01:01:31] getting ultra specific. We have street wear, then we have techware, then
[01:01:34] wear, then we have techware, then niching even further down, cyberpunk
[01:01:36] niching even further down, cyberpunk militaria.
[01:01:38] militaria. So you have the techware futuristic
[01:01:41] So you have the techware futuristic functional clothing and then mixing that
[01:01:44] functional clothing and then mixing that with
[01:01:45] with um this military
[01:01:49] um this military um you know heavy on tactical vests,
[01:01:51] um you know heavy on tactical vests, modular designs and dystopian anime
[01:01:55] modular designs and dystopian anime inspired
[01:01:56] inspired aesthetics. Gorp core, there's a lot of
[01:01:59] aesthetics. Gorp core, there's a lot of brands out there doing Gorp Core right
[01:02:00] brands out there doing Gorp Core right now, but then niching even further down
[01:02:03] now, but then niching even further down to industrial Gorp core. So function
[01:02:08] to industrial Gorp core. So function function meets street wear with carart
[01:02:10] function meets street wear with carart workware influences cargo vest and
[01:02:12] workware influences cargo vest and mountaineering gear styled for urban
[01:02:15] mountaineering gear styled for urban settings. And so I won't go over every
[01:02:19] settings. And so I won't go over every single one of these, but it's just to
[01:02:21] single one of these, but it's just to show how getting ultra ultra Jesus, man.
[01:02:25] show how getting ultra ultra Jesus, man. Ultra specific really allows you to
[01:02:29] Ultra specific really allows you to appeal to a very specific audience who
[01:02:32] appeal to a very specific audience who will really just instantly fall in love
[01:02:35] will really just instantly fall in love with your
[01:02:37] with your brand. Um, so looking
[01:02:40] brand. Um, so looking through, so with this one, luxury
[01:02:43] through, so with this one, luxury aesthetic, this is very broad. Niching
[01:02:46] aesthetic, this is very broad. Niching down, we have Gothic luxury. So, this is
[01:02:49] down, we have Gothic luxury. So, this is kind of like, you know, Rick Owens. But
[01:02:52] kind of like, you know, Rick Owens. But then niching even further down, we have
[01:02:55] then niching even further down, we have cathedral core. So, luxury goth mixed
[01:02:57] cathedral core. So, luxury goth mixed with religious iconograph. Oh my heavy
[01:03:01] with religious iconograph. Oh my heavy draping and intricate embroidered
[01:03:03] draping and intricate embroidered detailing. So, this if you just chose to
[01:03:07] detailing. So, this if you just chose to dominate this niche in the beginning,
[01:03:10] dominate this niche in the beginning, you would be appealing to those people
[01:03:13] you would be appealing to those people who like this stuff. And I promise you
[01:03:16] who like this stuff. And I promise you no other brand exists that's just purely
[01:03:18] no other brand exists that's just purely doing this. And then so the other thing
[01:03:21] doing this. And then so the other thing too is that you might be thinking well
[01:03:23] too is that you might be thinking well what if like that's like a small number
[01:03:25] what if like that's like a small number of people though. Well yes a small
[01:03:27] of people though. Well yes a small number in the grand scheme of things but
[01:03:30] number in the grand scheme of things but small there's probably at least a
[01:03:32] small there's probably at least a 100,000 people who would fall into this
[01:03:35] 100,000 people who would fall into this um category here. you know, people who
[01:03:38] um category here. you know, people who would like this. Like, you know, if you
[01:03:41] would like this. Like, you know, if you have luxury fashion, that's millions of
[01:03:43] have luxury fashion, that's millions of people. Niching down to Gothic Lux
[01:03:46] people. Niching down to Gothic Lux luxury, you're still in the millions.
[01:03:48] luxury, you're still in the millions. Niching down to this even further,
[01:03:51] Niching down to this even further, you're in the hundreds of thousands.
[01:03:52] you're in the hundreds of thousands. Like, it's not like you're going to
[01:03:53] Like, it's not like you're going to niche so far specific down that there's
[01:03:56] niche so far specific down that there's only 10 people who want your brand. It's
[01:03:58] only 10 people who want your brand. It's finding that middle ground. um you know
[01:04:02] finding that middle ground. um you know where obviously it's not something so
[01:04:03] where obviously it's not something so niche that nobody actually likes it but
[01:04:07] niche that nobody actually likes it but it is niche enough where it does appeal
[01:04:10] it is niche enough where it does appeal to that very specific audience. Now
[01:04:12] to that very specific audience. Now another example with this is that
[01:04:14] another example with this is that imagine you are a diehard Radio Head fan
[01:04:16] imagine you are a diehard Radio Head fan and there is a brand that matches that
[01:04:18] and there is a brand that matches that Radio Head aesthetic exactly. you are
[01:04:22] Radio Head aesthetic exactly. you are going to be extremely likely to buy it
[01:04:24] going to be extremely likely to buy it assuming you are looking to shop from
[01:04:27] assuming you are looking to shop from new brands because that you know you
[01:04:30] new brands because that you know you love Radio Head and then it this brand
[01:04:32] love Radio Head and then it this brand pops up that embodies that Radio Head
[01:04:36] pops up that embodies that Radio Head culture and aesthetic like so well and
[01:04:39] culture and aesthetic like so well and you're like holy [ __ ] this brand was
[01:04:41] you're like holy [ __ ] this brand was made for me and that is why being niche
[01:04:45] made for me and that is why being niche in the beginning is such an advantage
[01:04:47] in the beginning is such an advantage because you can target those really
[01:04:49] because you can target those really specific audiences and dominate that
[01:04:51] specific audiences and dominate that specific niche whereas bigger brands are
[01:04:54] specific niche whereas bigger brands are not able to do that because if they did
[01:04:57] not able to do that because if they did most of their audience would be turned
[01:04:59] most of their audience would be turned away from
[01:05:00] away from it. So the key takeaways here are the
[01:05:04] it. So the key takeaways here are the more specific your aesthetic the easier
[01:05:06] more specific your aesthetic the easier it is for your target to connect with it
[01:05:09] it is for your target to connect with it and big brands can't be this niche. That
[01:05:12] and big brands can't be this niche. That is your advantage as a small brand. And
[01:05:15] is your advantage as a small brand. And niching down allows you to stand out and
[01:05:17] niching down allows you to stand out and create your own
[01:05:20] create your own lane. And just a little tip for you
[01:05:22] lane. And just a little tip for you guys, um, with your mood board, it's not
[01:05:25] guys, um, with your mood board, it's not just for inspiration. It is a tool for
[01:05:29] just for inspiration. It is a tool for your creative direction. So share the
[01:05:32] your creative direction. So share the share the mood board with your
[01:05:34] share the mood board with your photographers, with your designers,
[01:05:36] photographers, with your designers, anybody who is involved in creating
[01:05:39] anybody who is involved in creating visuals for your brand. So it keeps
[01:05:42] visuals for your brand. So it keeps everyone aligned and ensures that your
[01:05:44] everyone aligned and ensures that your imagery is consistent. And this is a
[01:05:47] imagery is consistent. And this is a mistake that I made is not sharing this
[01:05:50] mistake that I made is not sharing this with you know my models or photographers
[01:05:54] with you know my models or photographers or you know designers stuff like that.
[01:05:57] or you know designers stuff like that. Um so if you are doing a photo shoot
[01:06:00] Um so if you are doing a photo shoot make sure that you have a mood board to
[01:06:02] make sure that you have a mood board to show the photographer and models.
[01:06:04] show the photographer and models. Otherwise they aren't going to know what
[01:06:06] Otherwise they aren't going to know what you're looking for. Like don't make the
[01:06:08] you're looking for. Like don't make the mistake of thinking that they can read
[01:06:10] mistake of thinking that they can read your mind. I'm going to show you guys
[01:06:12] your mind. I'm going to show you guys how to create a website clean and high
[01:06:15] how to create a website clean and high converting site. I'm also sick right
[01:06:18] converting site. I'm also sick right now. My voice sounds
[01:06:20] now. My voice sounds funny. Anyways, let's get into
[01:06:23] funny. Anyways, let's get into it. So, here we are on Shopify. Now,
[01:06:27] it. So, here we are on Shopify. Now, what you guys are going to want to do to
[01:06:28] what you guys are going to want to do to get Shopify is use my link which will be
[01:06:32] get Shopify is use my link which will be below somewhere.
[01:06:34] below somewhere. And by doing so, you will get three days
[01:06:38] And by doing so, you will get three days free and then you will get three months
[01:06:41] free and then you will get three months for only
[01:06:42] for only $1. And then just sign up for Shopify.
[01:06:46] $1. And then just sign up for Shopify. It's super easy. You'll just type in
[01:06:47] It's super easy. You'll just type in some of your
[01:06:48] some of your information. Once you are done with
[01:06:51] information. Once you are done with that, you can navigate over to the
[01:06:54] that, you can navigate over to the online store section on the left panel
[01:06:57] online store section on the left panel and you will see the theme library here.
[01:07:00] and you will see the theme library here. So then you can click add theme visit
[01:07:04] So then you can click add theme visit the and now we are
[01:07:07] the and now we are in and now we are in the Shopify theme
[01:07:10] in and now we are in the Shopify theme store. So we can browse some
[01:07:12] store. So we can browse some themes as you can see. Oh my god. As you
[01:07:17] themes as you can see. Oh my god. As you can see
[01:07:18] can see $380. A lot of money. We do not need to
[01:07:22] $380. A lot of money. We do not need to be paying for them because they have
[01:07:24] be paying for them because they have free
[01:07:25] free themes. So here are all of the free
[01:07:28] themes. So here are all of the free themes. There's a good amount of them.
[01:07:30] themes. There's a good amount of them. There's like maybe
[01:07:32] There's like maybe 15. So, you can look through any of
[01:07:35] 15. So, you can look through any of these and see which theme you like the
[01:07:38] these and see which theme you like the best. I would just recommend to I mean
[01:07:41] best. I would just recommend to I mean really any of them are going to work,
[01:07:43] really any of them are going to work, but I would probably recommend to do
[01:07:47] but I would probably recommend to do spotlight or this one
[01:07:51] spotlight or this one taste because you just really want a
[01:07:54] taste because you just really want a very simple website. And for example,
[01:07:57] very simple website. And for example, with spotlight, this is like extremely
[01:08:00] with spotlight, this is like extremely simple, just very product
[01:08:02] simple, just very product focused. Refresh looks pretty solid as
[01:08:05] focused. Refresh looks pretty solid as well. Color block is another good one.
[01:08:07] well. Color block is another good one. I've used that one
[01:08:09] I've used that one before. But for simplicity, let's go
[01:08:12] before. But for simplicity, let's go with
[01:08:13] with spotlight. So then we're just going to
[01:08:16] spotlight. So then we're just going to So then we're just going to click try
[01:08:18] So then we're just going to click try theme. Then it'll bring you back to this
[01:08:21] theme. Then it'll bring you back to this page here and it should be in your theme
[01:08:24] page here and it should be in your theme library. Quick note about these numbers
[01:08:26] library. Quick note about these numbers here is that these are not going to be
[01:08:29] here is that these are not going to be accurate right now because my website
[01:08:32] accurate right now because my website has I haven't been selling anything
[01:08:35] has I haven't been selling anything really. Normally in mobile sessions are
[01:08:37] really. Normally in mobile sessions are going to be a lot higher like 80 to 90%.
[01:08:40] going to be a lot higher like 80 to 90%. I mean that's for what I've seen
[01:08:42] I mean that's for what I've seen typically. I think it' probably be
[01:08:44] typically. I think it' probably be pretty similar for you
[01:08:45] pretty similar for you guys. But then Shopify also tells you
[01:08:48] guys. But then Shopify also tells you some good numbers. So tells you about
[01:08:51] some good numbers. So tells you about the loading speed. definitely want to
[01:08:53] the loading speed. definitely want to have a good loading speed. So, if this
[01:08:55] have a good loading speed. So, if this doesn't say good, then you got to figure
[01:08:58] doesn't say good, then you got to figure some stuff
[01:09:00] some stuff out. And I'll talk more about loading
[01:09:03] out. And I'll talk more about loading speed a bit more. Also, you can see I
[01:09:06] speed a bit more. Also, you can see I have a paid theme. It's called Shella.
[01:09:09] have a paid theme. It's called Shella. You guys don't need the paid theme,
[01:09:11] You guys don't need the paid theme, though. You can do this pretty much
[01:09:13] though. You can do this pretty much exact same thing. Honestly, the taste
[01:09:15] exact same thing. Honestly, the taste theme looks very similar to this paid
[01:09:17] theme looks very similar to this paid theme that I have. Anyways, we're going
[01:09:19] theme that I have. Anyways, we're going to spotlight though.
[01:09:22] to spotlight though. So, what you'll do is just click
[01:09:24] So, what you'll do is just click customize here. And actually, before I
[01:09:27] customize here. And actually, before I show you guys how to make the actual
[01:09:30] show you guys how to make the actual website, well, as you can see, it's
[01:09:32] website, well, as you can see, it's already done for me because it's
[01:09:34] already done for me because it's literally just products and all of my
[01:09:37] literally just products and all of my products already loaded into Shopify.
[01:09:39] products already loaded into Shopify. So, damn. Wait a
[01:09:42] So, damn. Wait a second. Okay. Wow. This theme literally
[01:09:45] second. Okay. Wow. This theme literally has one page. I guess there's not even a
[01:09:47] has one page. I guess there's not even a menu.
[01:09:50] menu. Is that literally it? Okay. Yeah, that's
[01:09:54] Is that literally it? Okay. Yeah, that's actually crazy that there's only one.
[01:09:57] actually crazy that there's only one. Yeah. So, there's not even a menu on
[01:09:59] Yeah. So, there's not even a menu on this theme. That's actually kind of
[01:10:02] this theme. That's actually kind of crazy. But, you know, it works. You want
[01:10:05] crazy. But, you know, it works. You want to have a simple website. So, just
[01:10:09] to have a simple website. So, just having it load up the site and it's
[01:10:10] having it load up the site and it's literally just all the products is
[01:10:12] literally just all the products is perfect.
[01:10:14] perfect. Now, let me show you guys some examples
[01:10:16] Now, let me show you guys some examples of good websites and what a good website
[01:10:20] of good websites and what a good website looks
[01:10:22] looks like. So, we are going to use my website
[01:10:27] like. So, we are going to use my website as an example because I think it's
[01:10:29] as an example because I think it's pretty
[01:10:30] pretty clean. So, boom. Hop on the site. Big
[01:10:34] clean. So, boom. Hop on the site. Big banner showing off the clothing so you
[01:10:37] banner showing off the clothing so you understand what this store actually
[01:10:39] understand what this store actually contains.
[01:10:41] contains. So, we got some high quality photos of
[01:10:44] So, we got some high quality photos of models wearing clothing, and then a big
[01:10:46] models wearing clothing, and then a big shop now button, so people immediately
[01:10:49] shop now button, so people immediately know this is a clothing store. Very
[01:10:52] know this is a clothing store. Very simple navigation at the top. Just
[01:10:54] simple navigation at the top. Just homepage, shop, FAQ, and a contact
[01:10:58] homepage, shop, FAQ, and a contact page. And then we've just got the bag,
[01:11:01] page. And then we've just got the bag, the shopping bag, little search bar,
[01:11:04] the shopping bag, little search bar, currency, no account or anything, just
[01:11:07] currency, no account or anything, just very simple. And then we got an
[01:11:09] very simple. And then we got an announcement bar at the top which just
[01:11:11] announcement bar at the top which just has my free US shipping announcement on
[01:11:15] has my free US shipping announcement on it. So let people know immediately that
[01:11:18] it. So let people know immediately that they can get free US shipping. And then
[01:11:20] they can get free US shipping. And then if you scroll down you'll immediately
[01:11:23] if you scroll down you'll immediately see the products that I have to
[01:11:25] see the products that I have to offer. And pretty much it just is very
[01:11:30] offer. And pretty much it just is very clean and simple. You know exactly what
[01:11:32] clean and simple. You know exactly what it is. And then boom
[01:11:36] it is. And then boom products. Now, one thing about my
[01:11:39] products. Now, one thing about my website that it works very
[01:11:42] website that it works very well, I think, is the fact that you can
[01:11:45] well, I think, is the fact that you can see the name of the piece, you can see
[01:11:47] see the name of the piece, you can see the price, and you can see the sizes,
[01:11:50] the price, and you can see the sizes, and you can see which sizes specifically
[01:11:53] and you can see which sizes specifically are in stock. So, then if we navigate
[01:11:57] are in stock. So, then if we navigate down here, go to see all
[01:11:59] down here, go to see all products. Now, we are on the product
[01:12:02] products. Now, we are on the product page, and this just shows all of my
[01:12:04] page, and this just shows all of my products. all of so we have three of
[01:12:07] products. all of so we have three of them up so you can see them very
[01:12:10] them up so you can see them very well and then hovering over it will also
[01:12:13] well and then hovering over it will also go to the next image. So see with this
[01:12:16] go to the next image. So see with this it'll just show the back show the back
[01:12:20] it'll just show the back show the back and then all of them also have a white
[01:12:22] and then all of them also have a white background along with the white
[01:12:24] background along with the white background store. So it's just a very
[01:12:27] background store. So it's just a very clean look. They don't have any borders
[01:12:29] clean look. They don't have any borders or anything and just overall I think
[01:12:32] or anything and just overall I think this looks very clean and it's just very
[01:12:34] this looks very clean and it's just very product focused because obviously we're
[01:12:37] product focused because obviously we're selling these clothing
[01:12:39] selling these clothing pieces. And so basically the reason why
[01:12:42] pieces. And so basically the reason why it is good to have the price and then
[01:12:45] it is good to have the price and then also the add to cart
[01:12:47] also the add to cart button. So when people are looking
[01:12:49] button. So when people are looking through the products they can see
[01:12:51] through the products they can see exactly what's available in what sizes
[01:12:54] exactly what's available in what sizes and they can also see how much it costs.
[01:12:57] and they can also see how much it costs. So, if somebody sees this belt, for
[01:12:58] So, if somebody sees this belt, for example, and they really like it, they
[01:13:01] example, and they really like it, they can see, okay, is my size in stock right
[01:13:04] can see, okay, is my size in stock right now and how much does this cost? And
[01:13:06] now and how much does this cost? And then they're like, all right, you know,
[01:13:07] then they're like, all right, you know, I am a size 40 to 45, so I'm going to
[01:13:10] I am a size 40 to 45, so I'm going to get this and just click add to cart
[01:13:12] get this and just click add to cart right now. And that way, it's already in
[01:13:15] right now. And that way, it's already in their bag and they don't have to
[01:13:17] their bag and they don't have to actually click on it and then add it to
[01:13:19] actually click on it and then add it to cart. So, this is one of those things
[01:13:21] cart. So, this is one of those things that's going to make it easier for
[01:13:23] that's going to make it easier for people to
[01:13:24] people to order. And to have a high converting
[01:13:26] order. And to have a high converting website, you want to make it as easy as
[01:13:29] website, you want to make it as easy as possible for people to order your
[01:13:31] possible for people to order your products. So, other people's websites
[01:13:32] products. So, other people's websites sometimes I will see you go to their
[01:13:34] sometimes I will see you go to their page and then it just shows the
[01:13:37] page and then it just shows the products. It doesn't show the name or
[01:13:40] products. It doesn't show the name or the price or the sizes or an add to cart
[01:13:44] the price or the sizes or an add to cart button. And with all of that, it's just
[01:13:47] button. And with all of that, it's just an extra step that your customer has to
[01:13:48] an extra step that your customer has to take. So, if they actually want to buy
[01:13:50] take. So, if they actually want to buy it, they have to click on it and
[01:13:53] it, they have to click on it and then and then go to the actual product
[01:13:56] then and then go to the actual product page and then click add to cart. And
[01:13:58] page and then click add to cart. And that's just an extra step. And then you
[01:13:59] that's just an extra step. And then you also have to wait for the page to load
[01:14:01] also have to wait for the page to load and everything, which really is only a
[01:14:04] and everything, which really is only a matter of seconds. However, when people
[01:14:06] matter of seconds. However, when people are buying, you want to make it as
[01:14:08] are buying, you want to make it as seamless as possible, and you don't want
[01:14:10] seamless as possible, and you don't want to have any roadblocks at all because as
[01:14:13] to have any roadblocks at all because as soon as the page freezes or they pause
[01:14:17] soon as the page freezes or they pause for a
[01:14:18] for a second, they might rethink their
[01:14:20] second, they might rethink their decision to buy from you. And the more
[01:14:25] decision to buy from you. And the more the more times that they pause and the
[01:14:27] the more times that they pause and the more roadblocks that they run into, the
[01:14:29] more roadblocks that they run into, the less likely they are to actually buy
[01:14:32] less likely they are to actually buy your clothes.
[01:14:34] your clothes. You have to think about it how a lot of
[01:14:36] You have to think about it how a lot of customers are making emotional decisions
[01:14:38] customers are making emotional decisions when they're buying from your
[01:14:40] when they're buying from your brand.
[01:14:41] brand. And so a lot of these decisions are not
[01:14:44] And so a lot of these decisions are not always logical decisions. And if they
[01:14:47] always logical decisions. And if they are thinking logically, they might be
[01:14:48] are thinking logically, they might be thinking, I probably shouldn't buy this
[01:14:51] thinking, I probably shouldn't buy this because I can't afford
[01:14:52] because I can't afford it. But if they're thinking emotionally,
[01:14:55] it. But if they're thinking emotionally, they say, I don't even care how much
[01:14:57] they say, I don't even care how much this costs. I just need it that badly,
[01:15:00] this costs. I just need it that badly, so I'm going to buy it. And you want
[01:15:02] so I'm going to buy it. And you want people to be thinking emotionally about
[01:15:04] people to be thinking emotionally about your products, making emotional
[01:15:06] your products, making emotional decisions because they're going to buy
[01:15:08] decisions because they're going to buy it. Basically, just the more times that
[01:15:11] it. Basically, just the more times that somebody pauses during the checkout and
[01:15:14] somebody pauses during the checkout and purchasing
[01:15:16] purchasing process, the more likely they are to
[01:15:19] process, the more likely they are to rethink their decision to actually buy
[01:15:21] rethink their decision to actually buy it. So that is why we make it as
[01:15:24] it. So that is why we make it as seamless of a process as possible.
[01:15:28] seamless of a process as possible. So then some more stuff on the product
[01:15:30] So then some more stuff on the product page
[01:15:31] page here. As you can see, it's just very
[01:15:35] here. As you can see, it's just very simple, very clean. The little add to
[01:15:37] simple, very clean. The little add to cart button also has this little
[01:15:38] cart button also has this little animation which kind of just makes it a
[01:15:41] animation which kind of just makes it a little bit more visible and, you know,
[01:15:43] little bit more visible and, you know, tells people like, you know, add this to
[01:15:45] tells people like, you know, add this to your cart. And then we have all of the
[01:15:47] your cart. And then we have all of the we have this guaranteed safe checkout.
[01:15:50] we have this guaranteed safe checkout. So showing all of the payment options as
[01:15:52] So showing all of the payment options as well. And this is just something that's
[01:15:55] well. And this is just something that's going to help increase trust.
[01:15:58] going to help increase trust. and show that, you know, it's a safe
[01:16:00] and show that, you know, it's a safe checkout process. You don't have to pay
[01:16:02] checkout process. You don't have to pay in like Bitcoin or something
[01:16:04] in like Bitcoin or something sketchy. Like my site offers all of
[01:16:07] sketchy. Like my site offers all of these payments and, you know, customers
[01:16:10] these payments and, you know, customers can trust that. Then we just have simple
[01:16:13] can trust that. Then we just have simple product information down here. With this
[01:16:17] product information down here. With this with product descriptions, you should
[01:16:20] with product descriptions, you should definitely keep it very simple. I think
[01:16:22] definitely keep it very simple. I think the more or with this I think less is
[01:16:25] the more or with this I think less is more because you got to think about
[01:16:28] more because you got to think about customers on your website. Most of them
[01:16:30] customers on your website. Most of them are not trying to read a book on here.
[01:16:32] are not trying to read a book on here. They are just wanting to figure out what
[01:16:35] They are just wanting to figure out what is the product, you know, like like what
[01:16:37] is the product, you know, like like what are the specific details like the weight
[01:16:40] are the specific details like the weight of the fabric or whatever.
[01:16:42] of the fabric or whatever. Like all they want to know is am I going
[01:16:45] Like all they want to know is am I going to like this product and does it live up
[01:16:47] to like this product and does it live up to my expectations and is it going to be
[01:16:50] to my expectations and is it going to be worth my
[01:16:52] worth my money. So no need to over complicate
[01:16:55] money. So no need to over complicate things. Keep it very simple. You can
[01:16:58] things. Keep it very simple. You can also add a size chart button down here
[01:17:01] also add a size chart button down here or I have mine just in one of the
[01:17:04] or I have mine just in one of the photos. Either way works. It would
[01:17:06] photos. Either way works. It would probably better to have a button to be
[01:17:08] probably better to have a button to be honest. And then scrolling down, you can
[01:17:11] honest. And then scrolling down, you can see we have related products here. So
[01:17:14] see we have related products here. So you definitely want to have some sort of
[01:17:17] you definitely want to have some sort of related products or upsell down here. So
[01:17:20] related products or upsell down here. So you could also have it be like this belt
[01:17:24] you could also have it be like this belt pairs well with the bunny pullover
[01:17:26] pairs well with the bunny pullover hoodie and then add both to your cart.
[01:17:29] hoodie and then add both to your cart. And there are apps on Shopify that you
[01:17:31] And there are apps on Shopify that you can do that. I will show you guys the
[01:17:32] can do that. I will show you guys the apps a little bit
[01:17:34] apps a little bit more, but you definitely want to have
[01:17:36] more, but you definitely want to have some related products down here so that
[01:17:38] some related products down here so that it's not just a product page. They see
[01:17:41] it's not just a product page. They see this product and then they can continue
[01:17:43] this product and then they can continue looking around the store and you're just
[01:17:44] looking around the store and you're just making it really easy to have them find
[01:17:48] making it really easy to have them find more products. Thing that my website
[01:17:51] more products. Thing that my website allows is you have this little button to
[01:17:53] allows is you have this little button to actually scroll through all of the
[01:17:55] actually scroll through all of the images, which is again really nice
[01:17:58] images, which is again really nice because you can just do it here. You
[01:17:59] because you can just do it here. You don't have to actually click on it and
[01:18:01] don't have to actually click on it and have the page like reload and
[01:18:02] have the page like reload and everything. You can still go through all
[01:18:04] everything. You can still go through all these images. Just very simple. So, just
[01:18:07] these images. Just very simple. So, just very easy to quick view it and I can
[01:18:10] very easy to quick view it and I can just see this and then like, okay, I
[01:18:12] just see this and then like, okay, I like it. I'm going to add it to my cart.
[01:18:15] like it. I'm going to add it to my cart. And it's very easy, very seamless.
[01:18:18] And it's very easy, very seamless. The other thing about my website is that
[01:18:21] The other thing about my website is that the contrast with a white background and
[01:18:24] the contrast with a white background and black test black text. Everything is
[01:18:28] black test black text. Everything is incredibly easy to read. It's very
[01:18:31] incredibly easy to read. It's very legible. So, as you guys can
[01:18:34] legible. So, as you guys can see, so there's nothing confusing about
[01:18:37] see, so there's nothing confusing about this site really. I would say it's just
[01:18:39] this site really. I would say it's just very
[01:18:40] very straightforward and you know, we got the
[01:18:43] straightforward and you know, we got the FAQ to answer some frequently asked
[01:18:46] FAQ to answer some frequently asked questions. You guys can really just copy
[01:18:50] questions. You guys can really just copy this, I guess, if you want. I wouldn't
[01:18:52] this, I guess, if you want. I wouldn't copy it word for word,
[01:18:55] copy it word for word, but you guys can uh take these same ones
[01:18:58] but you guys can uh take these same ones and rewrite it a little bit. And then I
[01:19:02] and rewrite it a little bit. And then I would definitely recommend to have a
[01:19:03] would definitely recommend to have a contact page on here. I would recommend
[01:19:06] contact page on here. I would recommend to have a contact page as well, just so
[01:19:09] to have a contact page as well, just so people can get in touch with you. So,
[01:19:11] people can get in touch with you. So, this would be an example of a good
[01:19:14] this would be an example of a good website.
[01:19:17] website. Now, now let me show you guys an example
[01:19:19] Now, now let me show you guys an example of a bad website. So, some of you guys
[01:19:21] of a bad website. So, some of you guys are probably familiar with this brand
[01:19:24] are probably familiar with this brand FKX. They make these
[01:19:27] FKX. They make these themes. Now, they are cool themes. You
[01:19:30] themes. Now, they are cool themes. You know, this is kind of a cool look, but I
[01:19:34] know, this is kind of a cool look, but I would not recommend it.
[01:19:35] would not recommend it. It's with these you can change the
[01:19:39] It's with these you can change the background video and you know so people
[01:19:41] background video and you know so people will have like a cloud theme or it'll be
[01:19:43] will have like a cloud theme or it'll be like some crazy animation with a
[01:19:46] like some crazy animation with a skeleton with a sword or some [ __ ] or
[01:19:48] skeleton with a sword or some [ __ ] or like a maybe a skeleton reaching out of
[01:19:51] like a maybe a skeleton reaching out of a
[01:19:52] a graveyard like that. You know, you'll
[01:19:54] graveyard like that. You know, you'll see like viral Tik Tok videos like the
[01:19:57] see like viral Tik Tok videos like the best Shopify themes for clothing brands.
[01:20:02] best Shopify themes for clothing brands. Now, I would not recommend to do one of
[01:20:04] Now, I would not recommend to do one of these. And I will explain
[01:20:06] these. And I will explain why. First is because you shouldn't
[01:20:10] why. First is because you shouldn't really have a preloader page like
[01:20:14] really have a preloader page like this. Like it when you go to the website
[01:20:17] this. Like it when you go to the website and then you just have this whole menu
[01:20:19] and then you just have this whole menu and it's like enter store. Like other
[01:20:24] and it's like enter store. Like other some of their other some other themes
[01:20:26] some of their other some other themes like this, it'll have like an actual
[01:20:27] like this, it'll have like an actual button that says enter store. And that's
[01:20:30] button that says enter store. And that's just one extra step for a customer to
[01:20:32] just one extra step for a customer to take and it's just really pointless.
[01:20:35] take and it's just really pointless. Like I guess it can make it feel like
[01:20:38] Like I guess it can make it feel like this maybe exclusive thing where you're
[01:20:41] this maybe exclusive thing where you're like entering the store and it's like a
[01:20:43] like entering the store and it's like a private shop or some [ __ ] but at the
[01:20:46] private shop or some [ __ ] but at the end of the day, it's an extra step for
[01:20:48] end of the day, it's an extra step for customers to take. And like I continue
[01:20:51] customers to take. And like I continue to say, we want to make this process as
[01:20:54] to say, we want to make this process as simple and easy as possible for our
[01:20:57] simple and easy as possible for our customers. Otherwise, they might end up
[01:21:00] customers. Otherwise, they might end up not buying because they have other
[01:21:04] not buying because they have other things that are important in their life
[01:21:06] things that are important in their life and there are a million distractions in
[01:21:08] and there are a million distractions in this
[01:21:08] this world. People will just leave your site
[01:21:12] world. People will just leave your site and we just want to make sure that they
[01:21:14] and we just want to make sure that they can place that order as easily as
[01:21:16] can place that order as easily as possible, not get
[01:21:18] possible, not get distracted and not rethink their
[01:21:21] distracted and not rethink their decision. So, anyways, these pages are
[01:21:25] decision. So, anyways, these pages are not great.
[01:21:28] not great. I would just have it go straight to the
[01:21:31] I would just have it go straight to the website like I showed you with mine. You
[01:21:33] website like I showed you with mine. You open it up, you can see exactly what it
[01:21:35] open it up, you can see exactly what it is. Coming to this website, you don't
[01:21:37] is. Coming to this website, you don't even know what it is cuz it's just, you
[01:21:39] even know what it is cuz it's just, you know what, like whatever the [ __ ] the
[01:21:41] know what, like whatever the [ __ ] the background is like this waterfall or if
[01:21:43] background is like this waterfall or if it's like a graveyard or some [ __ ] it
[01:21:46] it's like a graveyard or some [ __ ] it just can be
[01:21:47] just can be confusing. And then so you go into the
[01:21:50] confusing. And then so you go into the store, just wait for it to load. And
[01:21:54] store, just wait for it to load. And then we still have this background which
[01:21:56] then we still have this background which this I hope you guys agree that this
[01:21:59] this I hope you guys agree that this looks
[01:22:00] looks terrible just with the backgrounds,
[01:22:03] terrible just with the backgrounds, these borders. It looks really not
[01:22:05] these borders. It looks really not great. And then having this moving
[01:22:07] great. And then having this moving background [ __ ] having the moving God
[01:22:10] background [ __ ] having the moving God damn. Having the moving background is
[01:22:13] damn. Having the moving background is one of those things
[01:22:14] one of those things that's kind of cool. You know, I've seen
[01:22:17] that's kind of cool. You know, I've seen websites where it's like it is one of
[01:22:20] websites where it's like it is one of those things that makes it stand out.
[01:22:22] those things that makes it stand out. However, usually it's not going to be a
[01:22:24] However, usually it's not going to be a good idea because having a video
[01:22:26] good idea because having a video background is also going to make your
[01:22:29] background is also going to make your website load a lot
[01:22:31] website load a lot slower and that's another thing we
[01:22:33] slower and that's another thing we really want to avoid is having a slow
[01:22:36] really want to avoid is having a slow website because that's another thing
[01:22:38] website because that's another thing that's going to interrupt somebody's
[01:22:39] that's going to interrupt somebody's buying process. So, imagine you want to
[01:22:42] buying process. So, imagine you want to buy some. I'm sure it's happened to all
[01:22:44] buy some. I'm sure it's happened to all of you watching this video is you are on
[01:22:46] of you watching this video is you are on a website and you're trying to buy
[01:22:48] a website and you're trying to buy something and you have a bug on the site
[01:22:50] something and you have a bug on the site or the site is super slow and then you
[01:22:52] or the site is super slow and then you are just getting kind of pissed because
[01:22:54] are just getting kind of pissed because it's slow and then you end up just not
[01:22:57] it's slow and then you end up just not buying it because you know there's too
[01:22:59] buying it because you know there's too many roadblocks and you're like this
[01:23:01] many roadblocks and you're like this isn't even worth my time and what the
[01:23:02] isn't even worth my time and what the hell I don't even want this thing
[01:23:04] hell I don't even want this thing anyways. That's when you start thinking
[01:23:06] anyways. That's when you start thinking logically and the emotional need aspect
[01:23:10] logically and the emotional need aspect of it wears off. But anyways, this
[01:23:14] of it wears off. But anyways, this website is not good. See the contrast?
[01:23:17] website is not good. See the contrast? You can also it's hard to read all of
[01:23:19] You can also it's hard to read all of this stuff and it just is very
[01:23:23] this stuff and it just is very distracting and just confusing. Another
[01:23:25] distracting and just confusing. Another thing I'll add is sometimes I'll see
[01:23:27] thing I'll add is sometimes I'll see people add music to their website. I
[01:23:30] people add music to their website. I would not recommend to add music to your
[01:23:33] would not recommend to add music to your website because a lot of the times that
[01:23:36] website because a lot of the times that I've seen people add music, it's very
[01:23:38] I've seen people add music, it's very like it's like a very specific style of
[01:23:41] like it's like a very specific style of m and just people are very picky about
[01:23:43] m and just people are very picky about the music that they listen to and 99% of
[01:23:46] the music that they listen to and 99% of people viewing your website probably
[01:23:48] people viewing your website probably don't like the song that you
[01:23:51] don't like the song that you choose. You know,
[01:23:54] choose. You know, maybe I don't know. Most people probably
[01:23:57] maybe I don't know. Most people probably don't want to listen to music when
[01:23:59] don't want to listen to music when they're going to website to buy clothing
[01:24:02] they're going to website to buy clothing and I just would not recommend it. All
[01:24:05] and I just would not recommend it. All right, so now you guys know how what a
[01:24:08] right, so now you guys know how what a good website looks like.
[01:24:10] good website looks like. Uh you also know what a bad website
[01:24:13] Uh you also know what a bad website looks like. So that spotlight theme,
[01:24:15] looks like. So that spotlight theme, that's a good option. Very very simple,
[01:24:18] that's a good option. Very very simple, very
[01:24:20] very easy. Uh taste theme. Let's customize
[01:24:24] easy. Uh taste theme. Let's customize this.
[01:24:28] So for this now, this one looks pretty
[01:24:31] So for this now, this one looks pretty similar to my website actually. You
[01:24:33] similar to my website actually. You know, you just got the name, the little
[01:24:36] know, you just got the name, the little navigation menu up here, little photo
[01:24:39] navigation menu up here, little photo with a shop button, and then boom,
[01:24:41] with a shop button, and then boom, products right
[01:24:44] products right beneath. So what we would do here is on
[01:24:48] beneath. So what we would do here is on the left side, we can just start
[01:24:49] the left side, we can just start customizing [ __ ]
[01:24:51] customizing [ __ ] So you know for the announcement bar if
[01:24:54] So you know for the announcement bar if we want to edit that all we have to do
[01:24:55] we want to edit that all we have to do is click on it and then oh wait actually
[01:25:00] is click on it and then oh wait actually not clicking on it but just clicking
[01:25:02] not clicking on it but just clicking this little drop down and then here's
[01:25:04] this little drop down and then here's the text option here. So I can say free
[01:25:09] the text option here. So I can say free US shipping on orders over
[01:25:15] US shipping on orders over $150.
[01:25:16] $150. You can also add a link to a product
[01:25:19] You can also add a link to a product page or something if you want to say
[01:25:20] page or something if you want to say like blank item out now or blank
[01:25:25] like blank item out now or blank collection. And so here you can see on
[01:25:27] collection. And so here you can see on the left side is the header section and
[01:25:30] the left side is the header section and then we have the templates which has all
[01:25:32] then we have the templates which has all of these drag and drop things. All
[01:25:35] of these drag and drop things. All right.
[01:25:37] right. Um I had a quick phone call. I'm back.
[01:25:41] Um I had a quick phone call. I'm back. So anyways on the left header template
[01:25:44] So anyways on the left header template footer. So, this is where you can edit
[01:25:47] footer. So, this is where you can edit all of this stuff. Basically, see, we
[01:25:49] all of this stuff. Basically, see, we have this image with text here and then
[01:25:51] have this image with text here and then we have the featured products below. And
[01:25:53] we have the featured products below. And what you can do is just actually drag
[01:25:55] what you can do is just actually drag this and change it. So, it's very easy
[01:25:59] this and change it. So, it's very easy to do if we wanted to put the products
[01:26:02] to do if we wanted to put the products first, you know. So now you open up the
[01:26:05] first, you know. So now you open up the website and boom, products right in your
[01:26:07] website and boom, products right in your face, which I would probably recommend
[01:26:10] face, which I would probably recommend to do this for you guys unless you have
[01:26:13] to do this for you guys unless you have some really good um
[01:26:16] some really good um visual unless you have some really good
[01:26:19] visual unless you have some really good images to use. So unless like the
[01:26:22] images to use. So unless like the benefit to having an image here would
[01:26:24] benefit to having an image here would obviously be to show how it fits on body
[01:26:28] obviously be to show how it fits on body or like something that's going to make
[01:26:30] or like something that's going to make people want to buy it even more, but
[01:26:33] people want to buy it even more, but like don't just add a photo just to add
[01:26:35] like don't just add a photo just to add a photo, you know? Like it should have a
[01:26:38] a photo, you know? Like it should have a purpose and it should like enhance your
[01:26:41] purpose and it should like enhance your website. So, if you don't have a good
[01:26:44] website. So, if you don't have a good photo that's actually going to make
[01:26:46] photo that's actually going to make people want your products more, then
[01:26:49] people want your products more, then just don't have a photo and just have
[01:26:51] just don't have a photo and just have simply the
[01:26:53] simply the products. Um, another thing I didn't
[01:26:56] products. Um, another thing I didn't talk about too with the actual product
[01:26:57] talk about too with the actual product images. So, as you can see, all of my
[01:27:00] images. So, as you can see, all of my products, they're just flatlay products,
[01:27:03] products, they're just flatlay products, and it's just a very clean look.
[01:27:08] Um, and some of these you can see like
[01:27:11] Um, and some of these you can see like these ones are actually just
[01:27:13] these ones are actually just mockups. But then obviously because
[01:27:16] mockups. But then obviously because these were screen prints, but then
[01:27:18] these were screen prints, but then obviously these ones are not mock-ups
[01:27:21] obviously these ones are not mock-ups and these
[01:27:24] and these uh I just made sure to get really high
[01:27:27] uh I just made sure to get really high quality photos of the products. Now, you
[01:27:30] quality photos of the products. Now, you guys most likely are probably doing like
[01:27:32] guys most likely are probably doing like pants or a hoodie or like a shirt or
[01:27:35] pants or a hoodie or like a shirt or something.
[01:27:36] something. just really make sure it's like
[01:27:37] just really make sure it's like symmetrical on both sides and it looks
[01:27:41] symmetrical on both sides and it looks clean and has good lighting. And then I
[01:27:45] clean and has good lighting. And then I would recommend to put it on a white
[01:27:46] would recommend to put it on a white background like this as well. Assuming
[01:27:49] background like this as well. Assuming that you have a white background store,
[01:27:52] that you have a white background store, let's say you your background was black,
[01:27:55] let's say you your background was black, then you would probably want to put all
[01:27:56] then you would probably want to put all of your clothes on a black background
[01:27:58] of your clothes on a black background just to make it blend in and look nice.
[01:28:01] just to make it blend in and look nice. because the background was black right
[01:28:02] because the background was black right now and all of my uh product backgrounds
[01:28:05] now and all of my uh product backgrounds were white. That would probably look
[01:28:07] were white. That would probably look pretty
[01:28:08] pretty ugly. Anyways, this taste theme is
[01:28:12] ugly. Anyways, this taste theme is pretty fire. It's also extremely similar
[01:28:14] pretty fire. It's also extremely similar to the paid theme that I currently
[01:28:17] to the paid theme that I currently have. Like this literally looks pretty
[01:28:20] have. Like this literally looks pretty much the same. And so if you guys
[01:28:23] much the same. And so if you guys remember on mine, like I had three
[01:28:25] remember on mine, like I had three products on my product page. This one
[01:28:27] products on my product page. This one has four like rows of columns or
[01:28:30] has four like rows of columns or whatever the
[01:28:32] whatever the [ __ ] Um, so that's the product grid,
[01:28:34] [ __ ] Um, so that's the product grid, but what you can do is change the number
[01:28:37] but what you can do is change the number of columns on desktop here. So, boom.
[01:28:41] of columns on desktop here. So, boom. Now there's three. I just personally
[01:28:43] Now there's three. I just personally like how this looks better just because
[01:28:45] like how this looks better just because it's bigger. But four is also good. You
[01:28:48] it's bigger. But four is also good. You know, you can still see it just fine.
[01:28:50] know, you can still see it just fine. Either one works fine.
[01:28:53] Either one works fine. Uh, and I guess it just depends how many
[01:28:56] Uh, and I guess it just depends how many products you have cuz most of you
[01:28:58] products you have cuz most of you watching this video are probably only
[01:28:59] watching this video are probably only have like one product or maybe two. So,
[01:29:02] have like one product or maybe two. So, I just have it be pretty
[01:29:05] I just have it be pretty large. The other thing is up here,
[01:29:08] large. The other thing is up here, desktop version, mobile version. If you
[01:29:11] desktop version, mobile version. If you go to the mobile version, you can see
[01:29:12] go to the mobile version, you can see there's only two columns
[01:29:16] actually.
[01:29:19] And mobile, here we go. on the left,
[01:29:22] And mobile, here we go. on the left, mobile layout. We could change this to
[01:29:25] mobile layout. We could change this to one column just to make it bigger or do
[01:29:28] one column just to make it bigger or do two. And with this, you really just have
[01:29:30] two. And with this, you really just have to look at it and see, you know, how
[01:29:33] to look at it and see, you know, how does it look? So, think about you as a
[01:29:36] does it look? So, think about you as a customer on your website. Like, can you
[01:29:39] customer on your website. Like, can you see the products? Okay. Like, does it
[01:29:41] see the products? Okay. Like, does it look good or is it going to be better to
[01:29:43] look good or is it going to be better to actually have it bigger so you can see
[01:29:45] actually have it bigger so you can see more of the
[01:29:47] more of the details? And then other things with the
[01:29:50] details? And then other things with the theme settings, if you go on the left
[01:29:52] theme settings, if you go on the left side, you can scroll down and the theme
[01:29:55] side, you can scroll down and the theme settings, that's going to be the same
[01:29:56] settings, that's going to be the same thing right here. So, this just shows
[01:29:58] thing right here. So, this just shows all of the theme
[01:30:00] all of the theme settings and you know, so you can add in
[01:30:03] settings and you know, so you can add in your logo and that will just add in
[01:30:05] your logo and that will just add in here. Let me do it real
[01:30:08] here. Let me do it real quick. So, I already have stuff uploaded
[01:30:11] quick. So, I already have stuff uploaded on my Shopify website.
[01:30:16] Um, where my logo
[01:30:19] Um, where my logo at? Boom.
[01:30:21] at? Boom. Logo. All right. See what happens. So, I
[01:30:25] Logo. All right. See what happens. So, I uploaded the logo and boom, now we got
[01:30:27] uploaded the logo and boom, now we got my logo on the
[01:30:29] my logo on the page. And you can just adjust the height
[01:30:33] page. And you can just adjust the height of
[01:30:34] of it. The favicon right here, that is this
[01:30:39] it. The favicon right here, that is this little guy up here. So, as you can see,
[01:30:41] little guy up here. So, as you can see, my website has my logo as the favicon.
[01:30:44] my website has my logo as the favicon. So, we would do the same thing.
[01:30:46] So, we would do the same thing. Although, it has to be really tiny.
[01:30:48] Although, it has to be really tiny. Let's just do this one and see if it
[01:30:51] Let's just do this one and see if it works. It might not. Oh, it's actually
[01:30:53] works. It might not. Oh, it's actually not going to upload though because we're
[01:30:55] not going to upload though because we're on Shopify website right now. You'd have
[01:30:56] on Shopify website right now. You'd have to publish this and then go to the
[01:30:58] to publish this and then go to the website and actually see. So, it's not
[01:31:01] website and actually see. So, it's not actually going to work.
[01:31:02] actually going to work. But anyways, logo. I'm not going to go
[01:31:06] But anyways, logo. I'm not going to go into every single setting obviously
[01:31:07] into every single setting obviously because there's a bunch. But what you
[01:31:10] because there's a bunch. But what you can do is just look through here. This
[01:31:12] can do is just look through here. This is also where you can edit the colors,
[01:31:14] is also where you can edit the colors, change the color
[01:31:16] change the color scheme. I wouldn't I would be careful
[01:31:19] scheme. I wouldn't I would be careful messing with the colors though,
[01:31:22] messing with the colors though, especially with like button links and
[01:31:23] especially with like button links and [ __ ] because you don't want to mess it
[01:31:26] [ __ ] because you don't want to mess it up to the point where you accidentally
[01:31:29] up to the point where you accidentally change the color of a button because
[01:31:31] change the color of a button because I've seen it where it's like I forget if
[01:31:33] I've seen it where it's like I forget if I mentioned this already in this video
[01:31:35] I mentioned this already in this video if it was the last video that got
[01:31:37] if it was the last video that got bricked or the video that didn't save
[01:31:40] bricked or the video that didn't save earlier
[01:31:41] earlier before, but I was saying how like I've
[01:31:43] before, but I was saying how like I've seen people's websites and it's a black
[01:31:45] seen people's websites and it's a black button like this and then they put black
[01:31:47] button like this and then they put black text on it and you can't even read what
[01:31:49] text on it and you can't even read what it says. So, it's like that's something
[01:31:51] it says. So, it's like that's something where a customer is like, "What the
[01:31:52] where a customer is like, "What the [ __ ] How do I even buy this? I don't
[01:31:53] [ __ ] How do I even buy this? I don't even I want to buy it, but I literally
[01:31:55] even I want to buy it, but I literally do not know how because the buttons are
[01:31:58] do not know how because the buttons are not
[01:31:58] not visible." So, that's why I'd be careful
[01:32:01] visible." So, that's why I'd be careful to mess around with the colors cuz you
[01:32:04] to mess around with the colors cuz you don't want to mess things up. And the
[01:32:06] don't want to mess things up. And the default for the theme is going to be
[01:32:08] default for the theme is going to be correct. Anyways,
[01:32:11] correct. Anyways, um yeah, if you guys just look around.
[01:32:13] um yeah, if you guys just look around. So, we have colors, typography. So, we
[01:32:15] So, we have colors, typography. So, we can change the font on here if we
[01:32:18] can change the font on here if we want. So, boom. Now, we got a mono font
[01:32:21] want. So, boom. Now, we got a mono font like
[01:32:23] like mine. You just click select. And then,
[01:32:26] mine. You just click select. And then, yeah, there's a lot of different things.
[01:32:27] yeah, there's a lot of different things. I'm not going to go over everything, but
[01:32:30] I'm not going to go over everything, but let me show you some other important
[01:32:32] let me show you some other important things. Layout, change the page
[01:32:36] things. Layout, change the page with animations. So, I showed you guys
[01:32:39] with animations. So, I showed you guys how mine had the little
[01:32:41] how mine had the little animation hover effect. This is for
[01:32:44] animation hover effect. This is for affecting cards and buttons. So, let's
[01:32:47] affecting cards and buttons. So, let's see. Vertical lift or 3D lift. So, let's
[01:32:49] see. Vertical lift or 3D lift. So, let's see what this looks
[01:32:51] see what this looks like. So, if you guys see when you hover
[01:32:54] like. So, if you guys see when you hover over it, it does that little
[01:32:56] over it, it does that little lift. And it just that's like something
[01:32:59] lift. And it just that's like something just gives it a little bit more of a
[01:33:02] just gives it a little bit more of a unique touch, I guess. And it's more
[01:33:05] unique touch, I guess. And it's more maybe more visually
[01:33:07] maybe more visually appealing. Um, I personally like this. I
[01:33:11] appealing. Um, I personally like this. I guess it's personal preference, but I
[01:33:12] guess it's personal preference, but I would add a little animation. And then
[01:33:14] would add a little animation. And then the reveal sections on scroll
[01:33:17] the reveal sections on scroll too. And as you can see, this theme as
[01:33:20] too. And as you can see, this theme as well has you may also like boom. And
[01:33:25] well has you may also like boom. And then if you wanted to edit like this
[01:33:26] then if you wanted to edit like this text, for example, you would go to the
[01:33:28] text, for example, you would go to the sections again and then that would be
[01:33:31] sections again and then that would be under the template and you can see uh
[01:33:34] under the template and you can see uh related products here and then you have
[01:33:37] related products here and then you have the heading there. So I can
[01:33:39] the heading there. So I can say buy this stuff
[01:33:42] say buy this stuff too. Very clean copy. Okay. Obviously
[01:33:46] too. Very clean copy. Okay. Obviously you guys can get more creative. Write
[01:33:48] you guys can get more creative. Write some better copy than that. But then you
[01:33:50] some better copy than that. But then you also have the footer down
[01:33:52] also have the footer down here which you would edit down here in
[01:33:55] here which you would edit down here in the
[01:33:56] the footer. And here you could add another
[01:34:00] footer. And here you could add another menu if you wanted. So here we have
[01:34:02] menu if you wanted. So here we have quick
[01:34:03] quick links or you just have them down here.
[01:34:08] links or you just have them down here. I would optimize I would definitely
[01:34:09] I would optimize I would definitely optimize for mobile because majority of
[01:34:11] optimize for mobile because majority of your customers are going to be shopping
[01:34:13] your customers are going to be shopping on their phones. But obviously make sure
[01:34:16] on their phones. But obviously make sure that both of them work and look very
[01:34:18] that both of them work and look very clean. And yeah, look, I literally like
[01:34:21] clean. And yeah, look, I literally like didn't even do anything. This website is
[01:34:23] didn't even do anything. This website is already hella clean. Like this, I could
[01:34:26] already hella clean. Like this, I could pretty much publish this right now. It's
[01:34:28] pretty much publish this right now. It's almost good to
[01:34:29] almost good to go. Um, like I could even just delete
[01:34:33] go. Um, like I could even just delete this and boom, featured products and
[01:34:36] this and boom, featured products and this pretty solid
[01:34:38] this pretty solid already. Very simple. Like I said,
[01:34:40] already. Very simple. Like I said, simple is
[01:34:42] simple is good. Um, so then we just press publish
[01:34:46] good. Um, so then we just press publish and then the website will be live.
[01:34:48] and then the website will be live. Obviously, I'm not going to do that. I
[01:34:50] Obviously, I'm not going to do that. I guess I'll save this if I want it later,
[01:34:52] guess I'll save this if I want it later, but
[01:34:55] but um but yeah, so mine obviously this one
[01:34:58] um but yeah, so mine obviously this one is currently active. Now, the next thing
[01:35:00] is currently active. Now, the next thing for actually adding products, it's very
[01:35:02] for actually adding products, it's very easy. All you have to do is go to the
[01:35:04] easy. All you have to do is go to the products section over here, click add
[01:35:07] products section over here, click add product, and then I mean, like, do I
[01:35:11] product, and then I mean, like, do I even have to tell you guys how to do
[01:35:12] even have to tell you guys how to do this? Literally, all you do is fill out
[01:35:14] this? Literally, all you do is fill out the information. So, there's not really
[01:35:15] the information. So, there's not really much to show you guys. Upload your
[01:35:18] much to show you guys. Upload your images, add a
[01:35:20] images, add a category, add your price if you want to
[01:35:22] category, add your price if you want to add a compare at price. So, you could
[01:35:23] add a compare at price. So, you could say like $80, but it's actually $75, so
[01:35:27] say like $80, but it's actually $75, so it be $5 off.
[01:35:30] it be $5 off. Um, you can put in your cost per item
[01:35:31] Um, you can put in your cost per item here, too. Can be nice to track
[01:35:35] here, too. Can be nice to track it. Let's see here. So, one thing I
[01:35:39] it. Let's see here. So, one thing I guess I can show you guys is is adding
[01:35:42] guess I can show you guys is is adding different variants. So, when you add a
[01:35:44] different variants. So, when you add a new product, obviously you're going to
[01:35:45] new product, obviously you're going to have different sizes. I mean, most
[01:35:48] have different sizes. I mean, most likely you'll have different sizes. And
[01:35:50] likely you'll have different sizes. And so, what you can do is just add small,
[01:35:52] so, what you can do is just add small, and then you'll press
[01:35:54] and then you'll press uh wait. And you can just press tab.
[01:35:57] uh wait. And you can just press tab. Wait.
[01:35:59] Wait. Oh, so here we go. Under option name, we
[01:36:03] Oh, so here we go. Under option name, we would say size. And then yeah, we would
[01:36:06] would say size. And then yeah, we would say you can just type out small. I
[01:36:07] say you can just type out small. I usually just do S. And then if you go
[01:36:11] usually just do S. And then if you go click the comma button, it'll go to the
[01:36:13] click the comma button, it'll go to the next
[01:36:14] next M L XL. Press done. And now we have our
[01:36:19] M L XL. Press done. And now we have our different variants here. And then we
[01:36:22] different variants here. And then we would have the price and put the actual
[01:36:24] would have the price and put the actual quantity that is available for each
[01:36:26] quantity that is available for each size.
[01:36:28] size. And then if you wanted to add another
[01:36:30] And then if you wanted to add another option. So yeah, if it was like color
[01:36:32] option. So yeah, if it was like color like
[01:36:34] like this. So you have a black shirt or you
[01:36:37] this. So you have a black shirt or you have a So let's say you have a t-shirt
[01:36:39] have a So let's say you have a t-shirt with two different colors. So you have a
[01:36:42] with two different colors. So you have a black color and you have a blue color
[01:36:45] black color and you have a blue color and then you also have it in four sizes.
[01:36:47] and then you also have it in four sizes. So now you can see size small is
[01:36:50] So now you can see size small is available in black and blue. And then
[01:36:51] available in black and blue. And then you update how many are
[01:36:54] you update how many are available and then you just click save.
[01:36:57] available and then you just click save. Assuming all your other stuff's ready,
[01:37:00] Assuming all your other stuff's ready, set it to active. Make sure it is on
[01:37:03] set it to active. Make sure it is on your store or you can set it to go live
[01:37:06] your store or you can set it to go live on Friday. Let's say your drop is Friday
[01:37:08] on Friday. Let's say your drop is Friday at 3:30
[01:37:09] at 3:30 PST. You just schedule it for that
[01:37:12] PST. You just schedule it for that date. The other thing that you can do is
[01:37:15] date. The other thing that you can do is add tags to the product.
[01:37:17] add tags to the product. Oops. So, I will add collections or tags
[01:37:22] Oops. So, I will add collections or tags for the collection. So if you had a
[01:37:25] for the collection. So if you had a collection coming up, you could tag it
[01:37:28] collection coming up, you could tag it and just say
[01:37:31] like boom, collections called boom. Add
[01:37:35] like boom, collections called boom. Add the tag boom. And then what you do is go
[01:37:38] the tag boom. And then what you do is go over to
[01:37:39] over to collections. I'm not going to save this.
[01:37:42] collections. I'm not going to save this. So then on products or on collections
[01:37:45] So then on products or on collections now, you just click create
[01:37:48] now, you just click create collection. Obviously give it a name.
[01:37:51] collection. Obviously give it a name. don't really need to give a description
[01:37:52] don't really need to give a description unless you want to. And then you would
[01:37:55] unless you want to. And then you would just add you can do a smart collection
[01:37:59] just add you can do a smart collection type where you just say tag is equal to
[01:38:01] type where you just say tag is equal to boom if that collection is called boom.
[01:38:03] boom if that collection is called boom. And then you just click save and then
[01:38:05] And then you just click save and then it's automatically any products with the
[01:38:08] it's automatically any products with the tag boom are going to be in the boom
[01:38:12] tag boom are going to be in the boom collection. So that's that. Very easy.
[01:38:16] collection. So that's that. Very easy. Okay. Now the next thing is apps. So,
[01:38:20] Okay. Now the next thing is apps. So, these are all the apps that I
[01:38:22] these are all the apps that I use. Um, I would recommend to use
[01:38:26] use. Um, I would recommend to use essential countdown for sure. That
[01:38:28] essential countdown for sure. That allows you to put countdowns on your
[01:38:30] allows you to put countdowns on your website. So, that is something that will
[01:38:32] website. So, that is something that will help increase the urgency and make
[01:38:34] help increase the urgency and make people want to buy or it will make
[01:38:37] people want to buy or it will make people have that urgency so that they
[01:38:40] people have that urgency so that they actually buy things quicker and it makes
[01:38:42] actually buy things quicker and it makes it an urgent decision for
[01:38:45] it an urgent decision for them. will just make people more likely
[01:38:47] them. will just make people more likely to actually buy your
[01:38:49] to actually buy your stuff. Um, what else? No fraud, fraud
[01:38:54] stuff. Um, what else? No fraud, fraud protection. This one is it screens your
[01:38:57] protection. This one is it screens your orders. They have a free plan. So,
[01:39:00] orders. They have a free plan. So, that's just for some fraud prevention.
[01:39:04] that's just for some fraud prevention. I you guys could get it if you want
[01:39:06] I you guys could get it if you want because they do have a free plan. It's
[01:39:08] because they do have a free plan. It's like up to 200 orders. I think Clavio is
[01:39:12] like up to 200 orders. I think Clavio is what I use for email and SMS marketing.
[01:39:15] what I use for email and SMS marketing. Address validator
[01:39:17] Address validator plus
[01:39:19] plus helps validate addresses. Charge flow is
[01:39:23] helps validate addresses. Charge flow is a chargeback app which I don't really
[01:39:26] a chargeback app which I don't really use
[01:39:29] but anyways with apps then what you can
[01:39:32] but anyways with apps then what you can do is also go to other recommended apps.
[01:39:35] do is also go to other recommended apps. So you have like review apps and
[01:39:37] So you have like review apps and basically the shop the apps in Shopify
[01:39:40] basically the shop the apps in Shopify are just like add-ons to your website.
[01:39:42] are just like add-ons to your website. So they just allow you to do more on
[01:39:45] So they just allow you to do more on your site. So for example, this uh
[01:39:49] your site. So for example, this uh product review app, you download this
[01:39:51] product review app, you download this app into your Shopify store and then now
[01:39:54] app into your Shopify store and then now you can add reviews to your Shopify,
[01:39:58] you can add reviews to your Shopify, which you can also add reviews through
[01:40:01] which you can also add reviews through Shopify. But the benefit of adding an
[01:40:03] Shopify. But the benefit of adding an app is that it's going to make it an
[01:40:05] app is that it's going to make it an easier process and then they will also
[01:40:07] easier process and then they will also have more customization and stuff.
[01:40:11] have more customization and stuff. But yeah, they literally have there's a
[01:40:14] But yeah, they literally have there's a ton of different apps. If you go to the
[01:40:16] ton of different apps. If you go to the Shopify app store, I like you guys don't
[01:40:19] Shopify app store, I like you guys don't really need many apps. Definitely just
[01:40:21] really need many apps. Definitely just like email and SMS
[01:40:23] like email and SMS marketing, which I would use probably
[01:40:25] marketing, which I would use probably Beehive and Postcript, which I have
[01:40:28] Beehive and Postcript, which I have links you guys can use for that because
[01:40:31] links you guys can use for that because they both have free plans available and
[01:40:33] they both have free plans available and they're very easy to use, very
[01:40:35] they're very easy to use, very userfriendly.
[01:40:38] But yeah, um I think that's
[01:40:41] But yeah, um I think that's everything. All right, guys. I forgot to
[01:40:43] everything. All right, guys. I forgot to add one last thing is the terms of
[01:40:46] add one last thing is the terms of service, privacy policy, all of your
[01:40:49] service, privacy policy, all of your policies. Basically, if you are in
[01:40:51] policies. Basically, if you are in Shopify, go down to your settings and
[01:40:53] Shopify, go down to your settings and you can click this policies button down
[01:40:55] you can click this policies button down on the
[01:40:57] on the left and here is where you can add in
[01:41:00] left and here is where you can add in your policies.
[01:41:01] your policies. So, you're going to add in your return
[01:41:04] So, you're going to add in your return and refund policy. This is what I do.
[01:41:07] and refund policy. This is what I do. But for you guys, you might just want to
[01:41:09] But for you guys, you might just want to do all sales are
[01:41:11] do all sales are final. Obviously depends per person what
[01:41:14] final. Obviously depends per person what you want to do. Terms of service,
[01:41:17] you want to do. Terms of service, basically Shopify will just use
[01:41:20] basically Shopify will just use templates. So it does all of it for
[01:41:23] templates. So it does all of it for you. So look, it just inserted this
[01:41:25] you. So look, it just inserted this entire template for
[01:41:28] entire template for me. And all I have to do would
[01:41:31] me. And all I have to do would be Oh, wait. There it is. There it is.
[01:41:34] be Oh, wait. There it is. There it is. You just want to make sure that you
[01:41:36] You just want to make sure that you insert this stuff. So, what you could do
[01:41:39] insert this stuff. So, what you could do is press Ctrl+ F and then search for
[01:41:42] is press Ctrl+ F and then search for these
[01:41:43] these brackets and add in, you know, link to
[01:41:47] brackets and add in, you know, link to refund policy, link to refund policy,
[01:41:50] refund policy, link to refund policy, all that
[01:41:51] all that [ __ ] Then you just click
[01:41:53] [ __ ] Then you just click save. Obviously, I'm not going to do
[01:41:56] save. Obviously, I'm not going to do that. Same thing with the privacy
[01:41:58] that. Same thing with the privacy policy. You can automated policy.
[01:42:02] policy. You can automated policy. Switch that on and then boom. This [ __ ]
[01:42:05] Switch that on and then boom. This [ __ ] already
[01:42:07] already done. Like damn. Wait, I should lowkey
[01:42:10] done. Like damn. Wait, I should lowkey do this. This is a new feature. I don't
[01:42:12] do this. This is a new feature. I don't think they've been doing this
[01:42:13] think they've been doing this forever. That's kind of
[01:42:17] fire. All right. [ __ ] Oh, wait. But I
[01:42:20] fire. All right. [ __ ] Oh, wait. But I also have the postcript one down here.
[01:42:24] also have the postcript one down here. So, what
[01:42:26] So, what the 2020? That's before I even started.
[01:42:30] the 2020? That's before I even started. What the [ __ ]
[01:42:33] What the [ __ ] All right. So, I'm going to add that in.
[01:42:35] All right. So, I'm going to add that in. We're going to use theirs. So, now it's
[01:42:37] We're going to use theirs. So, now it's updated from today. Jesus. Yeah. I'll
[01:42:40] updated from today. Jesus. Yeah. I'll just do this for
[01:42:44] sure. Then, shipping policy. I obviously
[01:42:47] sure. Then, shipping policy. I obviously pasted in my shipping policy. Yours is
[01:42:49] pasted in my shipping policy. Yours is going to be different. Quick little pro
[01:42:51] going to be different. Quick little pro tip for you guys though. Don't ship to
[01:42:54] tip for you guys though. Don't ship to these
[01:42:55] these countries. All the other countries
[01:42:57] countries. All the other countries though, you can ship to. Just don't.
[01:42:59] though, you can ship to. Just don't. this little list right here. Don't ship
[01:43:00] this little list right here. Don't ship to them because they're high-risk order
[01:43:04] to them because they're high-risk order countries. So, it's likely that if you
[01:43:06] countries. So, it's likely that if you get an order from here, they will end up
[01:43:09] get an order from here, they will end up being a high-risisk order, potentially
[01:43:12] being a high-risisk order, potentially fraudulent. And these, it's just better
[01:43:15] fraudulent. And these, it's just better to avoid them. And yeah, just enter in
[01:43:18] to avoid them. And yeah, just enter in all this information very simp. And you
[01:43:20] all this information very simp. And you definitely want to add this on your
[01:43:22] definitely want to add this on your website because it's one of those things
[01:43:24] website because it's one of those things that makes your site professional and
[01:43:27] that makes your site professional and legit and legal. This is a legal
[01:43:31] legit and legal. This is a legal requirement to have these things. So,
[01:43:32] requirement to have these things. So, I'd definitely have this
[01:43:35] I'd definitely have this here. Well, I think that wraps it all up
[01:43:38] here. Well, I think that wraps it all up for building a successful
[01:43:42] for building a successful website, a clean website. So to
[01:43:45] website, a clean website. So to summarize, your website should be clean,
[01:43:48] summarize, your website should be clean, should be
[01:43:50] should be simple. You should eliminate as many
[01:43:53] simple. You should eliminate as many roadblocks as possible for your
[01:43:54] roadblocks as possible for your customers. Make it as easy as possible
[01:43:57] customers. Make it as easy as possible for them to order. Your website should
[01:44:00] for them to order. Your website should look legit. It should look like a
[01:44:02] look legit. It should look like a trustworthy website. Should not look
[01:44:04] trustworthy website. Should not look scammy, and it shouldn't be over
[01:44:06] scammy, and it shouldn't be over complicated like that other theme I
[01:44:09] complicated like that other theme I showed
[01:44:09] showed you. And less is more. So really just
[01:44:14] you. And less is more. So really just keep it simple,
[01:44:16] keep it simple, guys. And I think that's it. So peace.
[01:44:20] guys. And I think that's it. So peace. All right, guys. Now the next thing is
[01:44:22] All right, guys. Now the next thing is going to be your domain name for your
[01:44:25] going to be your domain name for your website. So if you guys don't know what
[01:44:26] website. So if you guys don't know what a domain is, it is just the name of your
[01:44:28] a domain is, it is just the name of your website. And this video is actually
[01:44:30] website. And this video is actually sponsored by dostore domains. So a
[01:44:33] sponsored by dostore domains. So a dotstore is pretty much the same as
[01:44:35] dotstore is pretty much the same as a.com. However, a dotstore is better for
[01:44:38] a.com. However, a dotstore is better for people selling stuff online. So, I
[01:44:40] people selling stuff online. So, I actually use a dosstore domain for my
[01:44:42] actually use a dosstore domain for my business, clothing brand library.store.
[01:44:44] business, clothing brand library.store. And the reason why it is better for
[01:44:46] And the reason why it is better for selling stuff online is because they did
[01:44:47] selling stuff online is because they did a detailed study that showed you can get
[01:44:49] a detailed study that showed you can get up to 87% more traffic and a two times
[01:44:52] up to 87% more traffic and a two times higher ranking on Google with a dots
[01:44:54] higher ranking on Google with a dots store domain. So, by just having a dot
[01:44:56] store domain. So, by just having a dot store domain, you can get more people on
[01:44:58] store domain, you can get more people on your website and rank higher on Google.
[01:45:00] your website and rank higher on Google. Now, the reason why this actually works
[01:45:01] Now, the reason why this actually works is because when people see that you have
[01:45:03] is because when people see that you have a dotstore domain, they instantly know
[01:45:05] a dotstore domain, they instantly know you are selling stuff online. And so I
[01:45:06] you are selling stuff online. And so I personally use this. And to name a few
[01:45:08] personally use this. And to name a few other people who also use a dot store
[01:45:10] other people who also use a dot store domain, you've got Cristiano Ronaldo, I
[01:45:13] domain, you've got Cristiano Ronaldo, I show Speed, Rihanna, Emirate Airlines,
[01:45:16] show Speed, Rihanna, Emirate Airlines, and Mr. Beast. And so they gave me a
[01:45:19] and Mr. Beast. And so they gave me a code for you guys. So you guys can get a
[01:45:22] code for you guys. So you guys can get a store domain for only 99 for an entire
[01:45:25] store domain for only 99 for an entire year. So literally less than a buck, you
[01:45:27] year. So literally less than a buck, you can get the domain for an entire year.
[01:45:28] can get the domain for an entire year. So to get your guys' store domain, check
[01:45:30] So to get your guys' store domain, check the description for the link or use code
[01:45:32] the description for the link or use code Ebban. Now, once you guys get your
[01:45:34] Ebban. Now, once you guys get your domain, all you have to do to connect it
[01:45:36] domain, all you have to do to connect it to your website is just go to settings
[01:45:38] to your website is just go to settings in Shopify and then go to domains and
[01:45:40] in Shopify and then go to domains and then you'll just type in the name of
[01:45:42] then you'll just type in the name of your domain. All of it is pretty easy
[01:45:44] your domain. All of it is pretty easy and straightforward. If you guys get it
[01:45:45] and straightforward. If you guys get it from dostore, they have tutorials on
[01:45:47] from dostore, they have tutorials on their website how to do it. Takes like 2
[01:45:49] their website how to do it. Takes like 2 minutes maybe. So then once you do that,
[01:45:51] minutes maybe. So then once you do that, you'll just want to double check inside
[01:45:52] you'll just want to double check inside of Shopify and make sure that the domain
[01:45:54] of Shopify and make sure that the domain is properly set up and connected. All
[01:45:56] is properly set up and connected. All right guys, now we got the fun part.
[01:45:58] right guys, now we got the fun part. actually designing winning pro uhing
[01:46:01] actually designing winning pro uhing winning products. So step one is
[01:46:04] winning products. So step one is starting with the right questions. Most
[01:46:08] starting with the right questions. Most people start designing by thinking what
[01:46:09] people start designing by thinking what would sell? What would make my brand
[01:46:11] would sell? What would make my brand successful? That is wrong. Don't do
[01:46:13] successful? That is wrong. Don't do that. Think deeper than that. So here is
[01:46:17] that. Think deeper than that. So here is a list of questions to get you started
[01:46:19] a list of questions to get you started on the right path. So why am I even
[01:46:22] on the right path. So why am I even designing this stuff in the first place?
[01:46:24] designing this stuff in the first place? You know, besides to make money. What's
[01:46:26] You know, besides to make money. What's a product if I saw as a consumer, I
[01:46:29] a product if I saw as a consumer, I would instantly buy? What about it made
[01:46:31] would instantly buy? What about it made it me want it so badly? And also
[01:46:35] it me want it so badly? And also thinking about in the past, if you do
[01:46:37] thinking about in the past, if you do buy clothing from other brands, what
[01:46:40] buy clothing from other brands, what made you buy it? So like thinking, you
[01:46:42] made you buy it? So like thinking, you know, what made me be willing to spend
[01:46:46] know, what made me be willing to spend my hard-earned money for this piece of
[01:46:48] my hard-earned money for this piece of clothing? And think about what that
[01:46:51] clothing? And think about what that reason is and how you can implement that
[01:46:53] reason is and how you can implement that into your designs and into your brand.
[01:46:56] into your designs and into your brand. again um or adding to that also think
[01:46:59] again um or adding to that also think about what you hate about other brands
[01:47:01] about what you hate about other brands and why how to avoid that in your
[01:47:05] and why how to avoid that in your designs. Next, if I had unlimited
[01:47:08] designs. Next, if I had unlimited resources, how would I make this
[01:47:10] resources, how would I make this perfect? What does my perfect product
[01:47:12] perfect? What does my perfect product look like? What would I love to wear
[01:47:15] look like? What would I love to wear every single day? What's a product that
[01:47:17] every single day? What's a product that I would regret not making if somebody
[01:47:19] I would regret not making if somebody else dropped it first? What details,
[01:47:23] else dropped it first? What details, materials, and concepts can I push
[01:47:25] materials, and concepts can I push further than anybody
[01:47:27] further than anybody else? What is my unique angle? What
[01:47:30] else? What is my unique angle? What makes me unique? How can I incorporate
[01:47:32] makes me unique? How can I incorporate that into my
[01:47:35] that into my design? Where do I see a gap in the
[01:47:37] design? Where do I see a gap in the market? What is a product the market
[01:47:40] market? What is a product the market needs but does not have
[01:47:42] needs but does not have yet? If I could only design one piece
[01:47:45] yet? If I could only design one piece for this entire year, what would it look
[01:47:48] for this entire year, what would it look like?
[01:47:50] like? If I was designing for my dream
[01:47:52] If I was designing for my dream customer, somebody who truly gets my
[01:47:54] customer, somebody who truly gets my brand, what would they expect from
[01:47:57] brand, what would they expect from me? And this one, I guess I already said
[01:47:59] me? And this one, I guess I already said this, but what do I personally hate
[01:48:01] this, but what do I personally hate about most clothing brands? How can I
[01:48:03] about most clothing brands? How can I make sure that my design avoids that?
[01:48:05] make sure that my design avoids that? And you know, your entire brand in
[01:48:07] And you know, your entire brand in general. So, don't settle for the first
[01:48:10] general. So, don't settle for the first idea that comes to mind. Keep refining,
[01:48:12] idea that comes to mind. Keep refining, keep pushing. If you are not excited by
[01:48:14] keep pushing. If you are not excited by what you're making, nobody else is going
[01:48:16] what you're making, nobody else is going to either.
[01:48:18] to either. Okay, so hopefully these questions help
[01:48:21] Okay, so hopefully these questions help set you guys off on the right path.
[01:48:23] set you guys off on the right path. Please, it's deeper than money. It has
[01:48:26] Please, it's deeper than money. It has to be deeper than money or else you're
[01:48:28] to be deeper than money or else you're just going to blend in and probably make
[01:48:30] just going to blend in and probably make some
[01:48:31] some garbage. Real
[01:48:34] garbage. Real [ __ ] All right, step two, research and
[01:48:37] [ __ ] All right, step two, research and gather inspiration. So before designing,
[01:48:40] gather inspiration. So before designing, deep dive into what is working, not to
[01:48:43] deep dive into what is working, not to copy, but to learn from what sells. So
[01:48:46] copy, but to learn from what sells. So look at top brands in your space. What
[01:48:49] look at top brands in your space. What pieces get the most engagement? What is
[01:48:51] pieces get the most engagement? What is consistently selling out? So, you know,
[01:48:53] consistently selling out? So, you know, go to those top brands, Instagram
[01:48:55] go to those top brands, Instagram accounts. And when I say top brands, I'm
[01:48:57] accounts. And when I say top brands, I'm not saying like go to Nike's account.
[01:48:59] not saying like go to Nike's account. I'm talking about like underground
[01:49:00] I'm talking about like underground brands, brands that are, you know, less
[01:49:04] brands, brands that are, you know, less than 300,000 followers, I would say, but
[01:49:07] than 300,000 followers, I would say, but probably even less than that. Like
[01:49:09] probably even less than that. Like 100,000. Less than 100,000. See which
[01:49:12] 100,000. Less than 100,000. See which posts of theirs are getting the most
[01:49:14] posts of theirs are getting the most engagement. you know what um are people
[01:49:16] engagement. you know what um are people commenting like are people asking like
[01:49:19] commenting like are people asking like when is this dropping is this restocking
[01:49:20] when is this dropping is this restocking whatever like noticing which pieces of
[01:49:23] whatever like noticing which pieces of content have the most views highest
[01:49:24] content have the most views highest engagement stuff like that and just take
[01:49:26] engagement stuff like that and just take note of what is working well for them.
[01:49:29] note of what is working well for them. Next save 20 plus re references of
[01:49:33] Next save 20 plus re references of products that are visually striking. So
[01:49:35] products that are visually striking. So notice and just take note of what
[01:49:38] notice and just take note of what details make those products pop. Next
[01:49:41] details make those products pop. Next study how the best brands separate
[01:49:43] study how the best brands separate themselves. Is it the fit? Is it the
[01:49:45] themselves. Is it the fit? Is it the material, the graphics, the
[01:49:47] material, the graphics, the construction, the
[01:49:49] construction, the presentation? And then if you already
[01:49:51] presentation? And then if you already have customers, look at your past sales.
[01:49:54] have customers, look at your past sales. Look at what worked for you in the past.
[01:49:56] Look at what worked for you in the past. And then also looked at what flopped,
[01:49:58] And then also looked at what flopped, you know, what didn't work and why it
[01:50:01] you know, what didn't work and why it worked or why it did not work. So
[01:50:03] worked or why it did not work. So winning products leave clues. Your job
[01:50:05] winning products leave clues. Your job is to absorb that information, then push
[01:50:08] is to absorb that information, then push it further. So again, we are not just
[01:50:12] it further. So again, we are not just looking at these u winning designs to
[01:50:15] looking at these u winning designs to copy it and steal their success. We are
[01:50:17] copy it and steal their success. We are looking at it so that we can be inspired
[01:50:20] looking at it so that we can be inspired by it and use it, you know, spin it in
[01:50:23] by it and use it, you know, spin it in our own unique way, put our unique angle
[01:50:25] our own unique way, put our unique angle on it and create something new that
[01:50:27] on it and create something new that people haven't seen before, something
[01:50:29] people haven't seen before, something that is truly unique. And that's not
[01:50:32] that is truly unique. And that's not easy. So, it takes a bit of time and a
[01:50:35] easy. So, it takes a bit of time and a bit of effort, but this is the place,
[01:50:39] bit of effort, but this is the place, you know, designing your products. This
[01:50:41] you know, designing your products. This is the place to spend a lot of your time
[01:50:43] is the place to spend a lot of your time and a lot of your effort because it
[01:50:44] and a lot of your effort because it really is so
[01:50:46] really is so important. All right, guys. Next up,
[01:50:49] important. All right, guys. Next up, step
[01:50:50] step three, push your design to the next
[01:50:53] three, push your design to the next level. So, now that you know why you're
[01:50:55] level. So, now that you know why you're designing and you have those questions
[01:50:57] designing and you have those questions to lead you, it is time to start
[01:50:59] to lead you, it is time to start sketching and bringing those ideas to
[01:51:01] sketching and bringing those ideas to life.
[01:51:02] life. Once you have your concepts, don't stop
[01:51:04] Once you have your concepts, don't stop there. Keep going. The difference
[01:51:06] there. Keep going. The difference between an average and insane winning
[01:51:09] between an average and insane winning product is how much you actually refine
[01:51:11] product is how much you actually refine that product. So, think about writing an
[01:51:14] that product. So, think about writing an essay in school. First, you think of a
[01:51:16] essay in school. First, you think of a general idea. You figure out your
[01:51:18] general idea. You figure out your direction. Then, you write a rough
[01:51:20] direction. Then, you write a rough draft. After that, you go back and make
[01:51:21] draft. After that, you go back and make edits. Once you've made edits, you get
[01:51:23] edits. Once you've made edits, you get peer reviews. After peer reviews, you
[01:51:25] peer reviews. After peer reviews, you make more edits. And you might even go
[01:51:27] make more edits. And you might even go through two or three more rounds of
[01:51:30] through two or three more rounds of personal edits and peer feedback. Then
[01:51:33] personal edits and peer feedback. Then you submit it for the teacher review.
[01:51:35] you submit it for the teacher review. The teacher sends it back with notes. So
[01:51:37] The teacher sends it back with notes. So you go through another round of edits.
[01:51:40] you go through another round of edits. And then after all of this, you finally
[01:51:42] And then after all of this, you finally submit your final copy, which is the
[01:51:44] submit your final copy, which is the best version possible. You know,
[01:51:47] best version possible. You know, assuming that you put in the work. So
[01:51:49] assuming that you put in the work. So think of designing your products the
[01:51:51] think of designing your products the same way. One of the biggest mistakes
[01:51:54] same way. One of the biggest mistakes people make, which is a big mistake that
[01:51:56] people make, which is a big mistake that I've made in the past, is they stop once
[01:52:00] I've made in the past, is they stop once the product is good enough, you know,
[01:52:02] the product is good enough, you know, once the design is acceptable. So, once
[01:52:05] once the design is acceptable. So, once it's good enough to be submitted, good
[01:52:07] it's good enough to be submitted, good enough that it might sell, good enough
[01:52:09] enough that it might sell, good enough that it might be a hit, but then boom,
[01:52:11] that it might be a hit, but then boom, it flops and you have D and C great
[01:52:15] it flops and you have D and C great work. And you also just wasted months of
[01:52:18] work. And you also just wasted months of your time. So, very crucial step. And
[01:52:22] your time. So, very crucial step. And why is that? It's because they skipped
[01:52:24] why is that? It's because they skipped all the refinement stages. They released
[01:52:27] all the refinement stages. They released a rough draft instead of a final
[01:52:30] a rough draft instead of a final version. So great takes time and a lot
[01:52:33] version. So great takes time and a lot of effort. Just do not be lazy. If your
[01:52:36] of effort. Just do not be lazy. If your design looks like something that already
[01:52:37] design looks like something that already exists, then you are not
[01:52:40] exists, then you are not done. All right, guys. So listen, I
[01:52:43] done. All right, guys. So listen, I cannot stress how important this is.
[01:52:45] cannot stress how important this is. Like once you have a
[01:52:47] Like once you have a design, you are going to probably have
[01:52:50] design, you are going to probably have that personal bias in saying like,
[01:52:53] that personal bias in saying like, "Damn, this [ __ ] is fire." But you need
[01:52:56] "Damn, this [ __ ] is fire." But you need to push it. If you really want to push
[01:52:59] to push it. If you really want to push your design to that next level, then you
[01:53:01] your design to that next level, then you need to go through those revisions. You
[01:53:03] need to go through those revisions. You know, you need to also let the design
[01:53:06] know, you need to also let the design have time to sit. You know, you might
[01:53:09] have time to sit. You know, you might make a design on Monday and then on
[01:53:11] make a design on Monday and then on Friday you're like, "What the [ __ ] That
[01:53:13] Friday you're like, "What the [ __ ] That was so bad." even though on Monday you
[01:53:15] was so bad." even though on Monday you thought it was the most fire design
[01:53:16] thought it was the most fire design ever. And that's the thing too that
[01:53:19] ever. And that's the thing too that happens with a lot of people is that
[01:53:20] happens with a lot of people is that they have these personal biases towards
[01:53:23] they have these personal biases towards their own designs because it's their
[01:53:25] their own designs because it's their brand or they made it and so they're
[01:53:27] brand or they made it and so they're proud of themselves for making it but in
[01:53:29] proud of themselves for making it but in reality the design isn't very good and
[01:53:31] reality the design isn't very good and they're just proud of themselves for
[01:53:32] they're just proud of themselves for making it. So to do this, what you guys
[01:53:37] making it. So to do this, what you guys can do is when you make your designs,
[01:53:41] can do is when you make your designs, you know, give it time, keep asking
[01:53:43] you know, give it time, keep asking yourself, can this be better? Send it to
[01:53:46] yourself, can this be better? Send it to the Discord so people can rate it. you
[01:53:48] the Discord so people can rate it. you know, you get that peer review, get that
[01:53:51] know, you get that peer review, get that feedback. So, you can take what you hear
[01:53:54] feedback. So, you can take what you hear and improve the product and just keep
[01:53:57] and improve the product and just keep going through those revisions until you
[01:53:59] going through those revisions until you finally, you know, days or weeks later,
[01:54:02] finally, you know, days or weeks later, you have this product that you say,
[01:54:04] you have this product that you say, "This [ __ ] is fire, and I've put in the
[01:54:07] "This [ __ ] is fire, and I've put in the time to go through those revisions, and
[01:54:09] time to go through those revisions, and I truly believe that this product is as
[01:54:11] I truly believe that this product is as good as it gets."
[01:54:14] good as it gets." Now, next up, we got some creative
[01:54:17] Now, next up, we got some creative thinking cheat codes. So, if you are
[01:54:19] thinking cheat codes. So, if you are stuck, these creative thinking methods
[01:54:22] stuck, these creative thinking methods will help you generate winning ideas and
[01:54:24] will help you generate winning ideas and think outside of the box. So, the 1 + 1
[01:54:28] think outside of the box. So, the 1 + 1 equals 3 rule. Take two already proven
[01:54:31] equals 3 rule. Take two already proven concepts and merge them into something
[01:54:33] concepts and merge them into something new. So, I talked about this a little
[01:54:35] new. So, I talked about this a little bit when I was showing you guys the
[01:54:37] bit when I was showing you guys the winning product examples. A lot of those
[01:54:39] winning product examples. A lot of those designs are taking two things and just
[01:54:43] designs are taking two things and just merging them into one. You know, for
[01:54:44] merging them into one. You know, for example, that knit jersey, the soccer
[01:54:47] example, that knit jersey, the soccer jersey mixed with a knit sweater, boom,
[01:54:49] jersey mixed with a knit sweater, boom, merge it into one winning product. And
[01:54:52] merge it into one winning product. And so, obviously, that's already been done.
[01:54:55] so, obviously, that's already been done. Uh, you're going to have to find some,
[01:54:57] Uh, you're going to have to find some, you know, new real estate for that one
[01:55:00] you know, new real estate for that one cuz that one's taken. But
[01:55:02] cuz that one's taken. But uh definitely good creative thinking,
[01:55:05] uh definitely good creative thinking, you know, good way to come up with new
[01:55:07] you know, good way to come up with new ideas. Or you can take two very
[01:55:09] ideas. Or you can take two very unfamiliar concepts and create something
[01:55:11] unfamiliar concepts and create something new. So for example, modern streetear
[01:55:13] new. So for example, modern streetear designed by a 13th century Roman knight.
[01:55:16] designed by a 13th century Roman knight. That would get you some, you know,
[01:55:19] That would get you some, you know, pretty unique ideas going. Next up,
[01:55:22] pretty unique ideas going. Next up, evoke a strong emotion. The best designs
[01:55:25] evoke a strong emotion. The best designs make people feel something. So
[01:55:26] make people feel something. So nostalgia, rebellion, exclusivity,
[01:55:29] nostalgia, rebellion, exclusivity, whatever it is. Identify what feeling
[01:55:32] whatever it is. Identify what feeling your design taps into and think about
[01:55:35] your design taps into and think about how can you really make it spark emotion
[01:55:37] how can you really make it spark emotion in people. So really great designs,
[01:55:40] in people. So really great designs, great brands make people feel
[01:55:43] great brands make people feel something and that is really like when a
[01:55:47] something and that is really like when a brand become like when if you have good
[01:55:50] brand become like when if you have good branding your customers and your
[01:55:53] branding your customers and your audience feels something from your brand
[01:55:56] audience feels something from your brand you know it's deeper than just the
[01:55:58] you know it's deeper than just the clothing itself.
[01:56:01] clothing itself. Next, buildin storytelling. So people
[01:56:04] Next, buildin storytelling. So people connect with products that feel like
[01:56:05] connect with products that feel like they mean something. So make a product
[01:56:08] they mean something. So make a product with a story behind it or built into it.
[01:56:11] with a story behind it or built into it. So maybe the design itself even tells a
[01:56:14] So maybe the design itself even tells a story or maybe there are hidden messages
[01:56:16] story or maybe there are hidden messages or Easter eggs in the design that give
[01:56:18] or Easter eggs in the design that give it that depth so that you know people
[01:56:21] it that depth so that you know people know there is this deeper meaning to it.
[01:56:23] know there is this deeper meaning to it. They will connect with that. And even if
[01:56:25] They will connect with that. And even if like if it's an Easter egg, you know, or
[01:56:28] like if it's an Easter egg, you know, or hidden messages, then it's just like
[01:56:29] hidden messages, then it's just like adds this element of surprise to it
[01:56:32] adds this element of surprise to it where it's fun and people are curious
[01:56:34] where it's fun and people are curious about it and then, you know, you only
[01:56:37] about it and then, you know, you only find out if you buy
[01:56:38] find out if you buy it. Uh, next one, obsess over fit and
[01:56:41] it. Uh, next one, obsess over fit and materials. So, you know, use the highest
[01:56:44] materials. So, you know, use the highest quality materials possible or make a new
[01:56:47] quality materials possible or make a new silhouette that people haven't seen
[01:56:48] silhouette that people haven't seen before.
[01:56:50] before. Add crazy detail, a complex embroidery
[01:56:53] Add crazy detail, a complex embroidery with 1 million stitches. Add 100 patches
[01:56:56] with 1 million stitches. Add 100 patches to a jacket. You know, 10 hidden design
[01:56:59] to a jacket. You know, 10 hidden design elements or Easter eggs and so
[01:57:01] elements or Easter eggs and so on. Push it to the limits. Use extremes.
[01:57:05] on. Push it to the limits. Use extremes. So, you know, the biggest, the smallest,
[01:57:07] So, you know, the biggest, the smallest, the fastest, the fanciest, the ugliest,
[01:57:10] the fastest, the fanciest, the ugliest, the baggiest, the loudest, and so on.
[01:57:13] the baggiest, the loudest, and so on. And so pushing, you know, you might not
[01:57:15] And so pushing, you know, you might not end up going with any of these designs
[01:57:17] end up going with any of these designs that you push to the extremes, but it's
[01:57:19] that you push to the extremes, but it's about, you know, expanding your mind out
[01:57:22] about, you know, expanding your mind out of
[01:57:23] of the box that you're, you know, most
[01:57:26] the box that you're, you know, most people are trapped inside of a box in
[01:57:28] people are trapped inside of a box in what's acceptable. And doing this helps
[01:57:32] what's acceptable. And doing this helps you break those boundaries and really
[01:57:34] you break those boundaries and really think outside of the
[01:57:35] think outside of the box. Next one is the shotgun method. So
[01:57:39] box. Next one is the shotgun method. So set a timer for 10 minutes and make 20
[01:57:41] set a timer for 10 minutes and make 20 designs. So with this, you're actually
[01:57:44] designs. So with this, you're actually using a pad and pen, not on your
[01:57:47] using a pad and pen, not on your computer. Like literally sketch out the
[01:57:48] computer. Like literally sketch out the designs. It doesn't matter if you are
[01:57:50] designs. It doesn't matter if you are terrible at drawing. Just get the ideas
[01:57:52] terrible at drawing. Just get the ideas flowing. And this, yeah, breaks
[01:57:55] flowing. And this, yeah, breaks perfectionism and gets ideas flowing.
[01:57:57] perfectionism and gets ideas flowing. And you can just repeat this as many
[01:57:59] And you can just repeat this as many times as you need. I promise you, if you
[01:58:01] times as you need. I promise you, if you have 20 designs, one of them is going to
[01:58:03] have 20 designs, one of them is going to be, you know, somewhat decent enough
[01:58:06] be, you know, somewhat decent enough that you can at least expand on it. And
[01:58:07] that you can at least expand on it. And then you can do set another timer for 10
[01:58:10] then you can do set another timer for 10 minutes. just expanding 20 more designs
[01:58:12] minutes. just expanding 20 more designs based off that and you keep doing it
[01:58:14] based off that and you keep doing it until you have you know something that
[01:58:16] until you have you know something that you feel good about and then at that
[01:58:18] you feel good about and then at that point you can make a digital version of
[01:58:21] point you can make a digital version of it. Next one the world's first. So what
[01:58:24] it. Next one the world's first. So what could you create that the world has
[01:58:25] could you create that the world has never seen before? You know the world's
[01:58:28] never seen before? You know the world's first hoodie with blank whatever. Flip
[01:58:32] first hoodie with blank whatever. Flip it upside down. Think of what everybody
[01:58:34] it upside down. Think of what everybody else does. What is the exact opposite of
[01:58:37] else does. What is the exact opposite of it? And last one, assume a new role. So
[01:58:42] it? And last one, assume a new role. So for example, if Neo from the M matrix
[01:58:45] for example, if Neo from the M matrix designed this hoodie, what would that
[01:58:48] designed this hoodie, what would that look like? So you can think of obviously
[01:58:51] look like? So you can think of obviously this would have to be somebody who
[01:58:52] this would have to be somebody who aligns with your brand, but this can
[01:58:55] aligns with your brand, but this can also be a great way to, you know, think
[01:58:58] also be a great way to, you know, think outside the box. So hopefully that helps
[01:59:01] outside the box. So hopefully that helps you guys um think outside the box. Okay,
[01:59:04] you guys um think outside the box. Okay, next up we have the S tier test.
[01:59:08] next up we have the S tier test. So this is the best method to visualize
[01:59:12] So this is the best method to visualize and understand how good your product
[01:59:14] and understand how good your product actually
[01:59:15] actually is. So if you play video games, you are
[01:59:19] is. So if you play video games, you are probably familiar with S tier ranking
[01:59:22] probably familiar with S tier ranking through B tier. So S tier is the top.
[01:59:25] through B tier. So S tier is the top. It's the best. Obviously F is the worst.
[01:59:29] It's the best. Obviously F is the worst. So winning products are in this uh
[01:59:34] So winning products are in this uh yellow green part right here. S tier and
[01:59:36] yellow green part right here. S tier and A tier. That's a winning product.
[01:59:38] A tier. That's a winning product. Anything below Btier, C, D, and F, this
[01:59:42] Anything below Btier, C, D, and F, this is all, you know, flop products. Average
[01:59:46] is all, you know, flop products. Average to not so great. So avoid being here.
[01:59:49] to not so great. So avoid being here. And these winning products are in the
[01:59:51] And these winning products are in the blue ocean, red ocean down here. We'll
[01:59:54] blue ocean, red ocean down here. We'll talk about that more in a bit. But going
[01:59:57] talk about that more in a bit. But going here into the definitions of each one.
[02:00:00] here into the definitions of each one. So an S tier product is a viral product
[02:00:02] So an S tier product is a viral product that sells itself. you drop it and it
[02:00:05] that sells itself. you drop it and it instantly sells out because the demand
[02:00:07] instantly sells out because the demand for it is so high and you barely even
[02:00:09] for it is so high and you barely even have to market it because it's that good
[02:00:12] have to market it because it's that good and people are willing to pay whatever
[02:00:14] and people are willing to pay whatever price necessary because it's so good and
[02:00:16] price necessary because it's so good and they can't get it anywhere else. So S
[02:00:18] they can't get it anywhere else. So S tier is what you should be striving for,
[02:00:21] tier is what you should be striving for, you know, to make your designs as good
[02:00:23] you know, to make your designs as good as possible that it's an instant
[02:00:25] as possible that it's an instant sellout. Demand is so high barely even
[02:00:27] sellout. Demand is so high barely even after market because it is that good. A
[02:00:30] after market because it is that good. A tier also great. It is a great product.
[02:00:33] tier also great. It is a great product. It's not an instant sellout, but it's
[02:00:35] It's not an instant sellout, but it's still a damn good success. So, it takes
[02:00:37] still a damn good success. So, it takes little marketing effort. It doesn't have
[02:00:40] little marketing effort. It doesn't have the same viral spread as an S tier
[02:00:42] the same viral spread as an S tier product. But if you can get the A tier
[02:00:45] product. But if you can get the A tier product in front of the right eyes, you
[02:00:47] product in front of the right eyes, you get lots of sales. So, using examples
[02:00:50] get lots of sales. So, using examples from what I showed you earlier, an S
[02:00:52] from what I showed you earlier, an S tier piece would be like those bad sun
[02:00:55] tier piece would be like those bad sun overgrowth pants. You know, they dropped
[02:00:57] overgrowth pants. You know, they dropped that instantly sold out. people are
[02:00:59] that instantly sold out. people are willing to pay a high price and it was a
[02:01:02] willing to pay a high price and it was a viral product. It, you know, it sold
[02:01:04] viral product. It, you know, it sold itself. It I don't know how many shares
[02:01:06] itself. It I don't know how many shares there was on there, but I guarantee you
[02:01:08] there was on there, but I guarantee you thousands of shares and yeah, it really
[02:01:11] thousands of shares and yeah, it really sold itself. So, they didn't have to
[02:01:12] sold itself. So, they didn't have to like spend a bunch of money on ads to
[02:01:14] like spend a bunch of money on ads to like show show it to people cuz people
[02:01:16] like show show it to people cuz people are sharing it on their own. So, that
[02:01:17] are sharing it on their own. So, that would be an S tier product. An A tier
[02:01:20] would be an S tier product. An A tier product would be like that
[02:01:22] product would be like that uh like the god heels hoodie, you know?
[02:01:26] uh like the god heels hoodie, you know? It's I
[02:01:27] It's I mean I don't know if I would call that a
[02:01:30] mean I don't know if I would call that a great product honestly but um point
[02:01:33] great product honestly but um point being is that if you get that hoodie in
[02:01:36] being is that if you get that hoodie in front of the right eyes people will buy
[02:01:38] front of the right eyes people will buy it. So I guess you know it might be
[02:01:41] it. So I guess you know it might be bordering between B and A but leaning
[02:01:43] bordering between B and A but leaning towards A because getting in front of
[02:01:45] towards A because getting in front of the right eyes people are going to buy
[02:01:47] the right eyes people are going to buy it. Now B tier it's a good product. So
[02:01:51] it. Now B tier it's a good product. So the key word here is good. So, just kind
[02:01:54] the key word here is good. So, just kind of average. You know, people have seen
[02:01:56] of average. You know, people have seen it before. Yes, it's cool, but is it
[02:01:58] it before. Yes, it's cool, but is it worth the money? Eh, there's better
[02:02:00] worth the money? Eh, there's better products out there, but if you convince
[02:02:02] products out there, but if you convince me well enough, I will buy it. So, you
[02:02:06] me well enough, I will buy it. So, you know, these are just products that you
[02:02:07] know, these are just products that you see and you're like, eh, it's all right.
[02:02:09] see and you're like, eh, it's all right. I don't know. I might wear it. I don't
[02:02:10] I don't know. I might wear it. I don't know if I'd spend my money for it, but,
[02:02:14] know if I'd spend my money for it, but, you know, if you can convince me well
[02:02:16] you know, if you can convince me well enough, like if I see a certain
[02:02:17] enough, like if I see a certain influencer wearing it or whatever, I
[02:02:19] influencer wearing it or whatever, I might buy it. [ __ ] does it keep doing?
[02:02:22] might buy it. [ __ ] does it keep doing? Next up, we got Ctier. So, pretty
[02:02:25] Next up, we got Ctier. So, pretty average piece. People are only buying
[02:02:27] average piece. People are only buying this if it is a really good deal, aka
[02:02:30] this if it is a really good deal, aka cheap. So, it's pretty hard to sell
[02:02:32] cheap. So, it's pretty hard to sell without really good and really creative
[02:02:35] without really good and really creative marketing or having a ton of influencers
[02:02:37] marketing or having a ton of influencers wearing it. So, you're going to have a
[02:02:40] wearing it. So, you're going to have a pretty hard time selling these Ctier
[02:02:42] pretty hard time selling these Ctier pieces. You're going have to put a lot
[02:02:43] pieces. You're going have to put a lot of effort into
[02:02:44] of effort into marketing. Now, Dtier, this [ __ ] is ass.
[02:02:49] marketing. Now, Dtier, this [ __ ] is ass. Good luck selling it. This is the type
[02:02:51] Good luck selling it. This is the type of product you see and say, "What the
[02:02:53] of product you see and say, "What the fuck?" Like, who would wear this now? F
[02:02:57] fuck?" Like, who would wear this now? F tier, dog. This is a [ __ ]
[02:02:59] tier, dog. This is a [ __ ] abomination. The manufacturer shouldn't
[02:03:01] abomination. The manufacturer shouldn't have even let you produce this hideous
[02:03:03] have even let you produce this hideous piece of work. If you show this to a
[02:03:06] piece of work. If you show this to a million people, you would still have
[02:03:08] million people, you would still have zero sales. So,
[02:03:11] zero sales. So, obviously, you want to avoid this [ __ ]
[02:03:13] obviously, you want to avoid this [ __ ] down here.
[02:03:15] down here. Um, and so outlining this
[02:03:18] Um, and so outlining this more with S tier, A tier products,
[02:03:22] more with S tier, A tier products, winning products, your ad spend, the
[02:03:25] winning products, your ad spend, the products is so good that it sells
[02:03:26] products is so good that it sells itself. People share the [ __ ] out of it.
[02:03:28] itself. People share the [ __ ] out of it. So, you don't even need paid marketing,
[02:03:30] So, you don't even need paid marketing, you know, and when you do actually spend
[02:03:32] you know, and when you do actually spend money on ads, you don't have to spend
[02:03:34] money on ads, you don't have to spend that much money because you're going to
[02:03:36] that much money because you're going to have such high conversion rates on those
[02:03:37] have such high conversion rates on those ads.
[02:03:40] ads. And on the bottom here, for an F tier
[02:03:43] And on the bottom here, for an F tier piece or any of these really, you're
[02:03:45] piece or any of these really, you're going to be spending a lot of money on
[02:03:47] going to be spending a lot of money on ads and getting pretty terrible results.
[02:03:50] ads and getting pretty terrible results. So, you actually have to spend more
[02:03:51] So, you actually have to spend more money and get worse results. Where here,
[02:03:55] money and get worse results. Where here, you spend less money and get better
[02:03:57] you spend less money and get better results. And then for pricing, you can
[02:04:00] results. And then for pricing, you can charge a higher price and people don't
[02:04:02] charge a higher price and people don't complain at all because they can't get
[02:04:04] complain at all because they can't get that product from anywhere else. And it
[02:04:06] that product from anywhere else. And it is well worth that premium price point.
[02:04:08] is well worth that premium price point. And you know, you can charge whatever
[02:04:10] And you know, you can charge whatever price you feel it's worth because they
[02:04:11] price you feel it's worth because they can't get it anywhere else. Whereas down
[02:04:14] can't get it anywhere else. Whereas down here, people are going to be be
[02:04:16] here, people are going to be be complaining about the price. Looks like
[02:04:18] complaining about the price. Looks like I didn't finish. What the [ __ ] Uh
[02:04:21] I didn't finish. What the [ __ ] Uh people are going to be complaining about
[02:04:22] people are going to be complaining about the price and they're going to be
[02:04:24] the price and they're going to be comparing it with other brands, you
[02:04:25] comparing it with other brands, you know, thinking like, eh, I could buy
[02:04:27] know, thinking like, eh, I could buy this here, but this other brand has a
[02:04:29] this here, but this other brand has a better deal and better branding and
[02:04:32] better deal and better branding and whatnot. And you're going to miss out on
[02:04:34] whatnot. And you're going to miss out on a lot of sales. And you're also going to
[02:04:36] a lot of sales. And you're also going to have pretty shitty margins because
[02:04:37] have pretty shitty margins because people aren't going to be willing to pay
[02:04:39] people aren't going to be willing to pay a higher price for
[02:04:40] a higher price for it. Now coming over here to the red
[02:04:44] it. Now coming over here to the red ocean versus blue ocean. So there is a
[02:04:47] ocean versus blue ocean. So there is a book called blue ocean strategy. It's a
[02:04:50] book called blue ocean strategy. It's a good book. I would recommend to read it.
[02:04:53] good book. I would recommend to read it. Um this is an analogy from that book. So
[02:04:58] Um this is an analogy from that book. So over here you have the blue ocean. You
[02:05:00] over here you have the blue ocean. You know, you got this one fisherman and
[02:05:02] know, you got this one fisherman and he's fishing in this entire open sea.
[02:05:06] he's fishing in this entire open sea. Over here in the red ocean, you have all
[02:05:08] Over here in the red ocean, you have all these fishermen competing in the same,
[02:05:11] these fishermen competing in the same, you know, same space all trying to catch
[02:05:13] you know, same space all trying to catch these fish and there's just a bunch of
[02:05:15] these fish and there's just a bunch of competition and it's it's ugly. You
[02:05:18] competition and it's it's ugly. You know, a lot of sharks in the water. So B
[02:05:21] know, a lot of sharks in the water. So B through F tier is in the red ocean. So
[02:05:24] through F tier is in the red ocean. So you're competing with everybody else.
[02:05:26] you're competing with everybody else. You have to compete on low prices. You
[02:05:28] You have to compete on low prices. You have higher ad spend with worse results.
[02:05:31] have higher ad spend with worse results. You blend in with everybody else. You
[02:05:33] You blend in with everybody else. You have to work way harder to sell your
[02:05:35] have to work way harder to sell your pieces and you're cooked. S and A tier
[02:05:39] pieces and you're cooked. S and A tier pieces. On the other hand, in the blue
[02:05:41] pieces. On the other hand, in the blue ocean, you create your own uncontested
[02:05:44] ocean, you create your own uncontested market space, making competition
[02:05:50] irrelevant. You have your own lane
[02:05:52] irrelevant. You have your own lane unique to your brand only.
[02:05:56] unique to your brand only. You can charge whatever prices you feel
[02:05:58] You can charge whatever prices you feel the product is worth. You have lower ad
[02:06:01] the product is worth. You have lower ad spend with better results. And selling
[02:06:04] spend with better results. And selling your products requires little
[02:06:06] your products requires little effort.
[02:06:08] effort. So the S tier test is just really a very
[02:06:13] So the S tier test is just really a very simple and easy way to visualize, you
[02:06:15] simple and easy way to visualize, you know, where your design stands. And
[02:06:19] know, where your design stands. And without labeling it like this, it can be
[02:06:21] without labeling it like this, it can be a little tricky to figure out where
[02:06:23] a little tricky to figure out where exactly your design is. And you know,
[02:06:26] exactly your design is. And you know, really looking coming back to these
[02:06:29] really looking coming back to these pieces, you know, looking at these what
[02:06:33] pieces, you know, looking at these what of these are S tier versus A tier. You
[02:06:35] of these are S tier versus A tier. You know, I would say like S tier right
[02:06:38] know, I would say like S tier right here, S tier, S
[02:06:40] here, S tier, S tier, A tier, A tier, A tier, A tier.
[02:06:47] tier, A tier, A tier, A tier, A tier. uh probably a a tier. And if we also
[02:06:53] uh probably a a tier. And if we also looked
[02:06:54] looked on Instagram feed and looked through
[02:06:57] on Instagram feed and looked through other designs, you know, it's pretty
[02:06:59] other designs, you know, it's pretty easy to see because now we understand
[02:07:02] easy to see because now we understand the labels between here, you know, so
[02:07:05] the labels between here, you know, so clearly can define a B tier product
[02:07:07] clearly can define a B tier product because it's a a good product, you know,
[02:07:09] because it's a a good product, you know, it's nothing crazy. It's good, kind of
[02:07:10] it's nothing crazy. It's good, kind of average. People seen it before. Eh, not
[02:07:13] average. People seen it before. Eh, not worth the money. Now, next up, common
[02:07:16] worth the money. Now, next up, common mistakes that people make when designing
[02:07:18] mistakes that people make when designing products. All right, so most people
[02:07:21] products. All right, so most people don't fail because they're bad at
[02:07:23] don't fail because they're bad at designing. They fail because they
[02:07:24] designing. They fail because they overlook obvious mistakes that could
[02:07:26] overlook obvious mistakes that could have been fixed before launching. So,
[02:07:29] have been fixed before launching. So, here is what ruins a product before it
[02:07:32] here is what ruins a product before it even
[02:07:32] even drops. First is it's cool, but no
[02:07:37] drops. First is it's cool, but no strategy. So, just because something
[02:07:38] strategy. So, just because something looks good doesn't mean it will sell
[02:07:40] looks good doesn't mean it will sell well. So, listen up. If you design a
[02:07:43] well. So, listen up. If you design a cool product, that is not enough. Yes,
[02:07:46] cool product, that is not enough. Yes, most people would wear it, but the real
[02:07:48] most people would wear it, but the real question is, are they willing to pay
[02:07:50] question is, are they willing to pay money for it? So, this, you know, you
[02:07:53] money for it? So, this, you know, you are in Btier territory. People, yeah,
[02:07:56] are in Btier territory. People, yeah, most people would wear it, but they're
[02:07:58] most people would wear it, but they're not going to pay their money for it. So,
[02:08:00] not going to pay their money for it. So, ask yourself, does this pro what the
[02:08:03] ask yourself, does this pro what the [ __ ] Ask yourself, does this product
[02:08:05] [ __ ] Ask yourself, does this product truly stand out or offer something new
[02:08:07] truly stand out or offer something new and unique that would make people be
[02:08:09] and unique that would make people be willing to spend their hard-earned money
[02:08:11] willing to spend their hard-earned money on it? And you know, again, put yourself
[02:08:14] on it? And you know, again, put yourself in the consumer's shoes. Think from
[02:08:16] in the consumer's shoes. Think from their perspective, like would like if I
[02:08:20] their perspective, like would like if I was looking at my brand, would I be
[02:08:22] was looking at my brand, would I be willing to spend $115 on this hoodie?
[02:08:27] willing to spend $115 on this hoodie? And that way you can, you know, put
[02:08:29] And that way you can, you know, put yourself see through the eyes of your
[02:08:31] yourself see through the eyes of your customer and kind of get a unbiased feel
[02:08:34] customer and kind of get a unbiased feel for your designs. Next is over
[02:08:38] for your designs. Next is over complicating the design for no reason.
[02:08:41] complicating the design for no reason. So more details do not automatically
[02:08:43] So more details do not automatically mean a better product. If your piece has
[02:08:46] mean a better product. If your piece has too much going on, people won't know
[02:08:47] too much going on, people won't know where to focus and it will just feel
[02:08:49] where to focus and it will just feel messy instead of intentional. So every
[02:08:52] messy instead of intentional. So every design choice should have a clear
[02:08:54] design choice should have a clear purpose. Don't just add things just to
[02:08:56] purpose. Don't just add things just to add things. So if you are adding
[02:08:58] add things. So if you are adding details, that's great. Just do it with
[02:09:01] details, that's great. Just do it with intention. Three is personal bias. So I
[02:09:05] intention. Three is personal bias. So I talked about this a bit. This is the
[02:09:06] talked about this a bit. This is the biggest reason most brands drop just mid
[02:09:10] biggest reason most brands drop just mid products. When you make something,
[02:09:11] products. When you make something, you're naturally biased toward it
[02:09:13] you're naturally biased toward it because you created it yourself. So you
[02:09:16] because you created it yourself. So you put in the effort. So in your head, it
[02:09:18] put in the effort. So in your head, it feels better than it actually is. This
[02:09:21] feels better than it actually is. This is why, you know, you design something
[02:09:23] is why, you know, you design something that you thought is so fire on Monday
[02:09:25] that you thought is so fire on Monday and then Friday you realize it was
[02:09:27] and then Friday you realize it was terrible. So, you might think, "Wow,
[02:09:29] terrible. So, you might think, "Wow, this is fire, but in reality, you're
[02:09:31] this is fire, but in reality, you're just proud of yourself for making it."
[02:09:32] just proud of yourself for making it." So, that doesn't mean it's actually
[02:09:34] So, that doesn't mean it's actually good. So, these are those drunk glasses
[02:09:36] good. So, these are those drunk glasses I was talking about earlier, which I
[02:09:38] I was talking about earlier, which I didn't talk about in this video, but you
[02:09:40] didn't talk about in this video, but you know, when you're drunk, you see
[02:09:43] know, when you're drunk, you see somebody at the bar or whatever, and
[02:09:45] somebody at the bar or whatever, and you're like, "Damn, that person's super
[02:09:47] you're like, "Damn, that person's super hot." Uh, and then you wake up the next
[02:09:49] hot." Uh, and then you wake up the next day and you say, "What the [ __ ] was I
[02:09:52] day and you say, "What the [ __ ] was I thinking?" So, get real feedback before
[02:09:55] thinking?" So, get real feedback before launching, before placing that bulk
[02:09:58] launching, before placing that bulk order, before placing the sample order.
[02:10:00] order, before placing the sample order. So, show it to people who will be
[02:10:01] So, show it to people who will be honest, not just friends who don't want
[02:10:03] honest, not just friends who don't want to hurt your feelings. Don't show it to
[02:10:05] to hurt your feelings. Don't show it to your mom because she's not going to want
[02:10:07] your mom because she's not going to want to unless you have a, you know, blunt
[02:10:10] to unless you have a, you know, blunt parent. Um, but anyways, post teasers
[02:10:13] parent. Um, but anyways, post teasers and see if people actually care. So, if
[02:10:14] and see if people actually care. So, if you already have a following, you can
[02:10:16] you already have a following, you can show it to your followers. You know,
[02:10:17] show it to your followers. You know, post a poll, say, "Do you guys want
[02:10:20] post a poll, say, "Do you guys want this?" Or even just post in like if
[02:10:22] this?" Or even just post in like if people are sliding up and saying like,
[02:10:25] people are sliding up and saying like, "This is fire. When are you dropping
[02:10:26] "This is fire. When are you dropping it?" Then, you know, you might have
[02:10:29] it?" Then, you know, you might have something good. Obviously, it depends on
[02:10:31] something good. Obviously, it depends on how many people are actually sliding up.
[02:10:33] how many people are actually sliding up. But if nobody is showing support on it,
[02:10:36] But if nobody is showing support on it, you know, or asking when it drops, then
[02:10:38] you know, or asking when it drops, then it's probably not that strong. And so,
[02:10:40] it's probably not that strong. And so, you can do this once you have samples,
[02:10:41] you can do this once you have samples, too. So, let's say you get a sample in
[02:10:44] too. So, let's say you get a sample in the mail, start posting on TikTok like
[02:10:47] the mail, start posting on TikTok like one to three times a day, just posting
[02:10:50] one to three times a day, just posting the video, not trying to sell it, just,
[02:10:52] the video, not trying to sell it, just, you know, posting the video with the
[02:10:53] you know, posting the video with the product and see if people are
[02:10:56] product and see if people are interacting with it. Because if nobody's
[02:10:58] interacting with it. Because if nobody's interacting with it, then it's probably
[02:10:59] interacting with it, then it's probably not a great
[02:11:03] product. Next is ignoring market demand.
[02:11:06] product. Next is ignoring market demand. So, if a certain style or silhouette is
[02:11:08] So, if a certain style or silhouette is selling out everywhere, that is a clue.
[02:11:11] selling out everywhere, that is a clue. But people ignore it because they want
[02:11:13] But people ignore it because they want to be different. They want to, you know,
[02:11:15] to be different. They want to, you know, create the next big thing. But really,
[02:11:19] create the next big thing. But really, you don't need to reinvent the wheel.
[02:11:22] you don't need to reinvent the wheel. Uh, so trying to force originality just
[02:11:25] Uh, so trying to force originality just for the sake of it is not smart. Some of
[02:11:27] for the sake of it is not smart. Some of the best brands take existing demand and
[02:11:30] the best brands take existing demand and just put their own spin on it. So look
[02:11:32] just put their own spin on it. So look at what's already working and find a way
[02:11:34] at what's already working and find a way to do it your way. So I want to be
[02:11:37] to do it your way. So I want to be really clear here. We're not looking at,
[02:11:40] really clear here. We're not looking at, you know, what's the top selling product
[02:11:43] you know, what's the top selling product so we can just copy it and, you know,
[02:11:45] so we can just copy it and, you know, steal the success and like take a piece
[02:11:47] steal the success and like take a piece of somebody else's pie. What we're doing
[02:11:50] of somebody else's pie. What we're doing is just seeing what is working so that
[02:11:52] is just seeing what is working so that we can put our own unique spin on it.
[02:11:56] we can put our own unique spin on it. And this goes for product and this goes
[02:11:58] And this goes for product and this goes for content. It goes for, you know, your
[02:12:00] for content. It goes for, you know, your Tik Tok videos. Look what is already
[02:12:03] Tik Tok videos. Look what is already working. Look where the de the demand is
[02:12:06] working. Look where the de the demand is and then find a way to put your own
[02:12:08] and then find a way to put your own unique spin on it because you're using
[02:12:10] unique spin on it because you're using what's already proven to work but you
[02:12:13] what's already proven to work but you are doing it in your own unique way. And
[02:12:17] are doing it in your own unique way. And so that would be another mistake is that
[02:12:18] so that would be another mistake is that people do that and they don't do it in
[02:12:21] people do that and they don't do it in their own unique way. They just copy and
[02:12:23] their own unique way. They just copy and then they blend
[02:12:25] then they blend in. Fifth, cheap execution. So you can
[02:12:29] in. Fifth, cheap execution. So you can have the most fire design in the world,
[02:12:31] have the most fire design in the world, but if the fabric is cheap or the print
[02:12:33] but if the fabric is cheap or the print quality is terrible, people are going to
[02:12:35] quality is terrible, people are going to notice and they will notice through your
[02:12:37] notice and they will notice through your photos too. You know, people judge the
[02:12:42] photos too. You know, people judge the perception of your brand before they
[02:12:43] perception of your brand before they ever buy it. So invest in better blanks,
[02:12:47] ever buy it. So invest in better blanks, better materials, and better production.
[02:12:49] better materials, and better production. A higher cost upfront is better than
[02:12:52] A higher cost upfront is better than getting a reputation of cheap quality.
[02:12:54] getting a reputation of cheap quality. And another thing that I like to think
[02:12:56] And another thing that I like to think about is yes, you might spend more now.
[02:13:00] about is yes, you might spend more now. Like let's say you have manufacturer A
[02:13:02] Like let's say you have manufacturer A offers you $25 per hoodie, but
[02:13:05] offers you $25 per hoodie, but manufacturer B offers you $35 per
[02:13:08] manufacturer B offers you $35 per hoodie. Most likely manufacturer B is
[02:13:11] hoodie. Most likely manufacturer B is going to be a lot higher quality. And
[02:13:13] going to be a lot higher quality. And you know, you should be able to tell
[02:13:14] you know, you should be able to tell that it's higher quality. And even
[02:13:17] that it's higher quality. And even though it's $10 more, well, if you're
[02:13:20] though it's $10 more, well, if you're selling the first hoodie $25 and then
[02:13:24] selling the first hoodie $25 and then you decide to sell that hoodie for 75,
[02:13:27] you decide to sell that hoodie for 75, then the one that you pay 35 for, you
[02:13:29] then the one that you pay 35 for, you can just sell that one for 85 or for 90.
[02:13:32] can just sell that one for 85 or for 90. And because it's higher quality, people
[02:13:34] And because it's higher quality, people will see that, you know, like trust me,
[02:13:36] will see that, you know, like trust me, people look at the details. people
[02:13:39] people look at the details. people people who actually are buying it will
[02:13:42] people who actually are buying it will be looking at the details like looking
[02:13:44] be looking at the details like looking you know what GSM the hoodie is and
[02:13:46] you know what GSM the hoodie is and [ __ ] So it's better to spend more money
[02:13:48] [ __ ] So it's better to spend more money in the front and then just charge
[02:13:50] in the front and then just charge customers more because there are people
[02:13:52] customers more because there are people who are willing to invest in quality. So
[02:13:55] who are willing to invest in quality. So don't be cheap and just go with you know
[02:13:57] don't be cheap and just go with you know the cheapest manufacturer, the cheapest
[02:14:00] the cheapest manufacturer, the cheapest fabrics like don't use polyester and
[02:14:03] fabrics like don't use polyester and [ __ ] like that. Wouldn't recommend it in
[02:14:05] [ __ ] like that. Wouldn't recommend it in most cases. Uh, but that's a different
[02:14:08] most cases. Uh, but that's a different story. Number six is pricing it wrong.
[02:14:11] story. Number six is pricing it wrong. So, if your product looks like something
[02:14:13] So, if your product looks like something that should cost $200, but you price it
[02:14:15] that should cost $200, but you price it at $80, people will assume that it's
[02:14:18] at $80, people will assume that it's cheap. And on the other hand, if you try
[02:14:20] cheap. And on the other hand, if you try to charge a premium price, but the
[02:14:21] to charge a premium price, but the quality doesn't match, then people are
[02:14:23] quality doesn't match, then people are not going to buy it. So, make sure that
[02:14:26] not going to buy it. So, make sure that your perceived value matches the price.
[02:14:28] your perceived value matches the price. People will pay more only if they
[02:14:30] People will pay more only if they believe it is worth it. So that's what
[02:14:33] believe it is worth it. So that's what I'm saying is that people judge the
[02:14:35] I'm saying is that people judge the quality of your brand before they even
[02:14:37] quality of your brand before they even make a
[02:14:38] make a purchase.
[02:14:40] purchase. And most of the time, you know, most
[02:14:43] And most of the time, you know, most brands are in this boat where they have
[02:14:46] brands are in this boat where they have cheaper products trying to make people
[02:14:49] cheaper products trying to make people think it's
[02:14:51] think it's premium. And in that case, you know, you
[02:14:53] premium. And in that case, you know, you really just need to focus on making
[02:14:55] really just need to focus on making products that are premium quality, that
[02:14:57] products that are premium quality, that are actually really nice.
[02:15:00] are actually really nice. And the other thing is when people have
[02:15:03] And the other thing is when people have designs that are really nice and it, you
[02:15:06] designs that are really nice and it, you know, objectively looks like a very
[02:15:08] know, objectively looks like a very expensive design, but they don't charge
[02:15:12] expensive design, but they don't charge enough for it because they're scared
[02:15:13] enough for it because they're scared that people won't buy it. And so in that
[02:15:15] that people won't buy it. And so in that case, you know, you got to get out of
[02:15:17] case, you know, you got to get out of your comfort zone and take the risk
[02:15:19] your comfort zone and take the risk selling it for a higher price.
[02:15:22] selling it for a higher price. And with that, I would just say send
[02:15:25] And with that, I would just say send your designs to the Discord and I can
[02:15:27] your designs to the Discord and I can give you feedback on it personally on
[02:15:29] give you feedback on it personally on how much you know you should actually
[02:15:30] how much you know you should actually price it. Same with everybody else in
[02:15:32] price it. Same with everybody else in the Discord can say, you know, like ask
[02:15:34] the Discord can say, you know, like ask people how much would you pay for this
[02:15:36] people how much would you pay for this and just see what results you get. One
[02:15:40] and just see what results you get. One thing I will say is don't ask people on
[02:15:41] thing I will say is don't ask people on Tik Tok how much they'll pay for it
[02:15:43] Tik Tok how much they'll pay for it because everybody on Tik Tok is broke
[02:15:45] because everybody on Tik Tok is broke apparently and is like anytime I've done
[02:15:49] apparently and is like anytime I've done that on Tik Tok, they're like uh
[02:15:52] that on Tik Tok, they're like uh probably like 40 bucks. Like dude, okay,
[02:15:55] probably like 40 bucks. Like dude, okay, clearly you have no money or you're in
[02:15:57] clearly you have no money or you're in high school. So uh just send it to the
[02:16:00] high school. So uh just send it to the Discord. I will give you honest feedback
[02:16:02] Discord. I will give you honest feedback on it. Next one is dropping without
[02:16:05] on it. Next one is dropping without hype. So, even the best designs will
[02:16:07] hype. So, even the best designs will flop if nobody knows that they
[02:16:09] flop if nobody knows that they exist. A lot of brands spend months
[02:16:12] exist. A lot of brands spend months making a product, then they just
[02:16:14] making a product, then they just randomly post it and expect people to
[02:16:16] randomly post it and expect people to buy it. So, if you're dropping a
[02:16:18] buy it. So, if you're dropping a product, people should be asking for it
[02:16:20] product, people should be asking for it before it ever releases. So, tease it,
[02:16:23] before it ever releases. So, tease it, build demand, and make it feel
[02:16:25] build demand, and make it feel exclusive. So this is really a mistake
[02:16:28] exclusive. So this is really a mistake that I see a lot of people make is this
[02:16:32] that I see a lot of people make is this is really a problem when you have
[02:16:33] is really a problem when you have somebody who is a really talented
[02:16:35] somebody who is a really talented designer or you know a really talented
[02:16:37] designer or you know a really talented creative but they
[02:16:40] creative but they aren't so knowledgeable on the business
[02:16:43] aren't so knowledgeable on the business side of things and you know so they have
[02:16:45] side of things and you know so they have this really great product and they just
[02:16:48] this really great product and they just release it you know expecting people to
[02:16:50] release it you know expecting people to find it. But the thing is, even if you
[02:16:52] find it. But the thing is, even if you do have an S tier product, like people
[02:16:55] do have an S tier product, like people are going to start sharing it.
[02:16:58] are going to start sharing it. But you still need to like put some fuel
[02:17:02] But you still need to like put some fuel on the fire. Like you have to, you know,
[02:17:04] on the fire. Like you have to, you know, post video content daily and you might
[02:17:07] post video content daily and you might have to spend a little bit of money on
[02:17:09] have to spend a little bit of money on ads, you know, to get the ball rolling.
[02:17:12] ads, you know, to get the ball rolling. And you just can't expect people to find
[02:17:15] And you just can't expect people to find it on their own.
[02:17:17] it on their own. So, a clear example of this is with my
[02:17:20] So, a clear example of this is with my the bottle opener trucker hats that I
[02:17:22] the bottle opener trucker hats that I released. So, that I would say is an A
[02:17:25] released. So, that I would say is an A tier design. You know, it's the
[02:17:28] tier design. You know, it's the design, whatever the design, not great.
[02:17:31] design, whatever the design, not great. I don't even really like it that much
[02:17:33] I don't even really like it that much honestly, but um unique aspect to it
[02:17:36] honestly, but um unique aspect to it with the the bottle opener on it. And
[02:17:40] with the the bottle opener on it. And that design when I released it, it
[02:17:43] that design when I released it, it object, you know, it was a flop
[02:17:45] object, you know, it was a flop technically when I released it because
[02:17:46] technically when I released it because nobody bought it. Like I sold two of
[02:17:48] nobody bought it. Like I sold two of them in the first like two weeks and
[02:17:51] them in the first like two weeks and those two orders were to
[02:17:53] those two orders were to friends. But once I figured out how to
[02:17:56] friends. But once I figured out how to get that product in front of people, get
[02:17:59] get that product in front of people, get it in front of the right eyes, people
[02:18:01] it in front of the right eyes, people bought it, you know, instantly. Like I
[02:18:04] bought it, you know, instantly. Like I literally had a promotion go live and I
[02:18:07] literally had a promotion go live and I had like 10 orders within literally like
[02:18:10] had like 10 orders within literally like an hour which was so absurd at the time.
[02:18:13] an hour which was so absurd at the time. And so you really just need to
[02:18:15] And so you really just need to understand how to build hype, which I
[02:18:18] understand how to build hype, which I will go over more, but don't make this
[02:18:21] will go over more, but don't make this mistake of just releasing a product
[02:18:23] mistake of just releasing a product thinking that people are going to find
[02:18:24] thinking that people are going to find it and releasing a product before you
[02:18:27] it and releasing a product before you know you test the demand and uh have
[02:18:30] know you test the demand and uh have anybody actually asking for it and
[02:18:33] anybody actually asking for it and actually wanting to buy it. Next one is
[02:18:36] actually wanting to buy it. Next one is not getting feedback. So instead of
[02:18:39] not getting feedback. So instead of guessing or just hoping it works, use
[02:18:41] guessing or just hoping it works, use realworld feedback to know if your
[02:18:43] realworld feedback to know if your design is actually strong. So again,
[02:18:46] design is actually strong. So again, post teasers, see if people are actually
[02:18:47] post teasers, see if people are actually reacting to it. Run polls, give people
[02:18:50] reacting to it. Run polls, give people options, and see what gets the best
[02:18:51] options, and see what gets the best response. You know, if you have two
[02:18:52] response. You know, if you have two samples or two designs, run a poll on
[02:18:55] samples or two designs, run a poll on it. Ask for real feedback. Show it to
[02:18:57] it. Ask for real feedback. Show it to people who aren't biased and will
[02:18:58] people who aren't biased and will actually tell you the truth. And again,
[02:19:01] actually tell you the truth. And again, send it in the CBL Discord. So, every
[02:19:04] send it in the CBL Discord. So, every design you make should be vetted through
[02:19:06] design you make should be vetted through the Discord so you can get honest
[02:19:09] the Discord so you can get honest feedback from each other, from me before
[02:19:12] feedback from each other, from me before you release it. And I will also say, you
[02:19:15] you release it. And I will also say, you know, in there, everybody in the Discord
[02:19:18] know, in there, everybody in the Discord is going to benefit the most from honest
[02:19:21] is going to benefit the most from honest feedback, even if it's brutal. you know,
[02:19:23] feedback, even if it's brutal. you know, don't be an [ __ ] but it's better to
[02:19:26] don't be an [ __ ] but it's better to be blunt and tell people how it is than
[02:19:28] be blunt and tell people how it is than sugarcoat it
[02:19:30] sugarcoat it and, you know, say h you might probably
[02:19:34] and, you know, say h you might probably be good. So, that's why I love the S
[02:19:38] be good. So, that's why I love the S tier ranking system because it's much
[02:19:40] tier ranking system because it's much easier to just slap a a B on it than
[02:19:44] easier to just slap a a B on it than tell somebody it's
[02:19:47] tell somebody it's ass. Okay, last one is the design
[02:19:51] ass. Okay, last one is the design checklist. All of this will be in the
[02:19:54] checklist. All of this will be in the accelerator document by the way, so
[02:19:56] accelerator document by the way, so don't worry. Um, design checklist. So,
[02:20:00] don't worry. Um, design checklist. So, is your product actually ready? So,
[02:20:03] is your product actually ready? So, before you finalize your design, run it
[02:20:05] before you finalize your design, run it through this checklist. And if your
[02:20:06] through this checklist. And if your product does not check most of these
[02:20:09] product does not check most of these boxes, then you are not finished. So,
[02:20:11] boxes, then you are not finished. So, before you sample a product, you know,
[02:20:13] before you sample a product, you know, before you place your bulk order, run it
[02:20:15] before you place your bulk order, run it through this design
[02:20:17] through this design checklist. So, first thing, ask why are
[02:20:20] checklist. So, first thing, ask why are you designing this piece? What solution
[02:20:22] you designing this piece? What solution does it provide? What meaning does it
[02:20:24] does it provide? What meaning does it have just beyond making
[02:20:27] have just beyond making money? Two, can it be better? Is this
[02:20:31] money? Two, can it be better? Is this portfolio worthy work for you? Imagine
[02:20:33] portfolio worthy work for you? Imagine you're making a portfolio with all of
[02:20:35] you're making a portfolio with all of your designs. Is this something that you
[02:20:36] your designs. Is this something that you would put on it and feel proud of? Is
[02:20:39] would put on it and feel proud of? Is this the best work that you have ever
[02:20:41] this the best work that you have ever done? Is this, you know, designs like
[02:20:44] done? Is this, you know, designs like stuff that you will take to the grave
[02:20:46] stuff that you will take to the grave with you and be proud of? and will it
[02:20:49] with you and be proud of? and will it blow other brands out of the water? Is
[02:20:51] blow other brands out of the water? Is it that good to blow everybody else out
[02:20:53] it that good to blow everybody else out of the water? Three, what makes this
[02:20:56] of the water? Three, what makes this piece stand out? Is this something that
[02:20:58] piece stand out? Is this something that will grab attention or will it just
[02:21:00] will grab attention or will it just blend in? What is the unique,
[02:21:03] blend in? What is the unique, remarkable, or thing that has that wow
[02:21:07] remarkable, or thing that has that wow factor to
[02:21:08] factor to it? Four, does the vision hold up in
[02:21:11] it? Four, does the vision hold up in real life? So, close your eyes and
[02:21:14] real life? So, close your eyes and imagine yourself wearing this piece in
[02:21:16] imagine yourself wearing this piece in great detail. Now imagine other people
[02:21:19] great detail. Now imagine other people wearing it. Imagine celebrities wearing
[02:21:21] wearing it. Imagine celebrities wearing it, you know, influencers wearing it.
[02:21:23] it, you know, influencers wearing it. How does it look and fit in real life?
[02:21:26] How does it look and fit in real life? Like imagine like really try and picture
[02:21:29] Like imagine like really try and picture this. Like imagine you go to the grocery
[02:21:32] this. Like imagine you go to the grocery store and see somebody wearing this
[02:21:34] store and see somebody wearing this design. What are your honest thoughts on
[02:21:35] design. What are your honest thoughts on it? Like does it are you seeing this and
[02:21:38] it? Like does it are you seeing this and say, "Damn, that [ __ ] is fire." Or
[02:21:39] say, "Damn, that [ __ ] is fire." Or you're like, "Eh, honestly, it kind of
[02:21:41] you're like, "Eh, honestly, it kind of just looks like everybody else or it's
[02:21:43] just looks like everybody else or it's not that great." Fifth, does this align
[02:21:46] not that great." Fifth, does this align with your brand's aesthetic and vision?
[02:21:49] with your brand's aesthetic and vision? So, looking at your mood boards, does it
[02:21:50] So, looking at your mood boards, does it feel like it belongs? Look at your
[02:21:52] feel like it belongs? Look at your target customer profiles. Are they going
[02:21:54] target customer profiles. Are they going to like it? Look at pieces you've
[02:21:56] to like it? Look at pieces you've released in the past. Does it align with
[02:21:59] released in the past. Does it align with those pieces? Because if not, you're
[02:22:01] those pieces? Because if not, you're just going to be confusing customers.
[02:22:02] just going to be confusing customers. And obviously, if you are taking a
[02:22:05] And obviously, if you are taking a different path with your branding, it's
[02:22:06] different path with your branding, it's a different story. But otherwise, it
[02:22:09] a different story. But otherwise, it should align with the other products
[02:22:11] should align with the other products you've already released.
[02:22:14] you've already released. Six. Imagine a competitor releases this
[02:22:17] Six. Imagine a competitor releases this exact same
[02:22:19] exact same design. You know, if it's if your logo's
[02:22:21] design. You know, if it's if your logo's on it, just change it to their logo, but
[02:22:23] on it, just change it to their logo, but same design. What are your honest
[02:22:25] same design. What are your honest thoughts? So, really take a step back
[02:22:28] thoughts? So, really take a step back and really try and picture this in great
[02:22:30] and really try and picture this in great detail. What do you honestly think about
[02:22:32] detail. What do you honestly think about it? Like, is it still fire when this
[02:22:35] it? Like, is it still fire when this other brand is releasing it or does it
[02:22:38] other brand is releasing it or does it just seem lazy and blend in or like a
[02:22:40] just seem lazy and blend in or like a cash grab? And this really thinking
[02:22:42] cash grab? And this really thinking about this in detail will help you
[02:22:45] about this in detail will help you remove some of that personal bias where
[02:22:47] remove some of that personal bias where you like think of a brand that you
[02:22:49] you like think of a brand that you actually know. Like for you guys, you
[02:22:52] actually know. Like for you guys, you can think if Omni World released this
[02:22:54] can think if Omni World released this piece, what would my honest opinion be
[02:22:56] piece, what would my honest opinion be of
[02:22:58] of it? Seven. Think about this piece in the
[02:23:00] it? Seven. Think about this piece in the long run. Will you look back in 5 years
[02:23:03] long run. Will you look back in 5 years and still be proud of this? Or are you
[02:23:05] and still be proud of this? Or are you just writing a short-term trend that
[02:23:07] just writing a short-term trend that will eventually die
[02:23:09] will eventually die out? Eight.
[02:23:11] out? Eight. This one I like. This one is very
[02:23:13] This one I like. This one is very helpful honestly. Does it pass the
[02:23:15] helpful honestly. Does it pass the repost page/viral video test? So, this
[02:23:19] repost page/viral video test? So, this is what I usually call the archive page
[02:23:21] is what I usually call the archive page te uh the archive page test.
[02:23:24] te uh the archive page test. So think about if a fashion creator, you
[02:23:28] So think about if a fashion creator, you know, an influencer made a video about
[02:23:31] know, an influencer made a video about your product, is it unique enough and
[02:23:33] your product, is it unique enough and have the wow factor for that video to go
[02:23:36] have the wow factor for that video to go viral or are they just throwing it on
[02:23:38] viral or are they just throwing it on and talking about another basic piece
[02:23:40] and talking about another basic piece that everybody's already seen? So, you
[02:23:42] that everybody's already seen? So, you know, think about like an influencer
[02:23:44] know, think about like an influencer unboxing your hoodie and they're like,
[02:23:47] unboxing your hoodie and they're like, "We got this new hoodie. Oh, cool baggy
[02:23:50] "We got this new hoodie. Oh, cool baggy hoodie with puff print." you know, like
[02:23:53] hoodie with puff print." you know, like that's not going viral. So, think about
[02:23:57] that's not going viral. So, think about if somebody unboxed that, you know, does
[02:23:59] if somebody unboxed that, you know, does it have that wow factor that it would go
[02:24:01] it have that wow factor that it would go viral? Next one is um with the the
[02:24:05] viral? Next one is um with the the archive page text test. Jesus, if a
[02:24:09] archive page text test. Jesus, if a fashion repost or aesthetics page, so
[02:24:12] fashion repost or aesthetics page, so like dash archive, this is a
[02:24:15] like dash archive, this is a uh archive page or
[02:24:17] uh archive page or welcome.jpeg. Very big account. I'm sure
[02:24:20] welcome.jpeg. Very big account. I'm sure most of you guys have seen them. If one
[02:24:22] most of you guys have seen them. If one of those accounts posted your item, is
[02:24:24] of those accounts posted your item, is that post going to perform well or is it
[02:24:26] that post going to perform well or is it just going to blend in with everybody
[02:24:29] just going to blend in with everybody else? And so thinking about this will
[02:24:32] else? And so thinking about this will help you understand, you know, when
[02:24:34] help you understand, you know, when you're advertising, putting this product
[02:24:37] you're advertising, putting this product in front of other people's eyes, are
[02:24:39] in front of other people's eyes, are people actually going to like latch on
[02:24:40] people actually going to like latch on to it or is it just going to be another
[02:24:42] to it or is it just going to be another piece that they keep scrolling past and
[02:24:45] piece that they keep scrolling past and forget
[02:24:46] forget about? Nine. Have you gotten feedback
[02:24:49] about? Nine. Have you gotten feedback from your audience or a trusted source?
[02:24:52] from your audience or a trusted source? So, are people actually hyped for this
[02:24:53] So, are people actually hyped for this product? Have you sent your design in
[02:24:55] product? Have you sent your design in the Discord for feedback? Have you
[02:24:57] the Discord for feedback? Have you tested reactions before committing to
[02:25:00] tested reactions before committing to production? So, really do not skip this
[02:25:03] production? So, really do not skip this step because it is so
[02:25:04] step because it is so important. 10. Would this be somebody's
[02:25:07] important. 10. Would this be somebody's favorite piece in their closet? Would
[02:25:09] favorite piece in their closet? Would somebody be excited to wear this all the
[02:25:11] somebody be excited to wear this all the time? Does it have that special factor
[02:25:13] time? Does it have that special factor that makes it feel irreplaceable? So, if
[02:25:17] that makes it feel irreplaceable? So, if your design does not check all of these
[02:25:19] your design does not check all of these boxes, don't drop it yet. Fix it, refine
[02:25:22] boxes, don't drop it yet. Fix it, refine it, or move on to the next idea. And a
[02:25:26] it, or move on to the next idea. And a great product really takes so much time
[02:25:28] great product really takes so much time and effort. The difference between a
[02:25:31] and effort. The difference between a forgettable drop and an instant success
[02:25:34] forgettable drop and an instant success is really how much energy you're willing
[02:25:36] is really how much energy you're willing to put in to push your design further
[02:25:39] to put in to push your design further and push it to that next level. All
[02:25:41] and push it to that next level. All right, guys. Well, that is it. And I
[02:25:43] right, guys. Well, that is it. And I hope that was really helpful. Again,
[02:25:45] hope that was really helpful. Again, please spend a lot of time here. Cannot
[02:25:48] please spend a lot of time here. Cannot stress how important it is
[02:25:51] stress how important it is to put a lot of your time. Like when
[02:25:53] to put a lot of your time. Like when people are talking about 8020
[02:25:57] people are talking about 8020 rule, this is your 20% that really
[02:26:00] rule, this is your 20% that really matters and will result in 80% of your
[02:26:03] matters and will result in 80% of your outcomes is making a really [ __ ] good
[02:26:06] outcomes is making a really [ __ ] good product. And it's like that analogy
[02:26:09] product. And it's like that analogy with, you know, you're either pushing
[02:26:12] with, you know, you're either pushing the rock up the hill or you're pushing
[02:26:14] the rock up the hill or you're pushing it down. And it's, trust me, it's so
[02:26:16] it down. And it's, trust me, it's so much better if you can start at the top
[02:26:18] much better if you can start at the top of that hill. And the way you do that is
[02:26:20] of that hill. And the way you do that is with a winning product. So, hope that
[02:26:23] with a winning product. So, hope that was helpful. Okay, so here we are in
[02:26:25] was helpful. Okay, so here we are in Procreate. Procreate is an app. It does
[02:26:27] Procreate. Procreate is an app. It does cost money. It's about $8, I think, but
[02:26:30] cost money. It's about $8, I think, but in my opinion, it is very well worth it.
[02:26:32] in my opinion, it is very well worth it. Here you can see some of the designs
[02:26:33] Here you can see some of the designs I've been making. I'm going to show you
[02:26:35] I've been making. I'm going to show you guys how to make realistic clothing
[02:26:36] guys how to make realistic clothing designs like these. So, first up, we're
[02:26:39] designs like these. So, first up, we're just going to create a new document. I'm
[02:26:40] just going to create a new document. I'm going to use the square size right here.
[02:26:42] going to use the square size right here. I'm going to click this wrench in the
[02:26:44] I'm going to click this wrench in the top left, go to canvas, click drawing
[02:26:46] top left, go to canvas, click drawing guide, edit drawing guide, click
[02:26:49] guide, edit drawing guide, click symmetry, and we're going to do vertical
[02:26:51] symmetry, and we're going to do vertical symmetry. And I'll just click done up
[02:26:54] symmetry. And I'll just click done up here. So now we are on this layer with
[02:26:56] here. So now we are on this layer with the assisted symmetry. So anything I
[02:26:58] the assisted symmetry. So anything I draw on this side will be reflected to
[02:27:00] draw on this side will be reflected to the other side. For the brush, I'm going
[02:27:02] the other side. For the brush, I'm going to go use the monoline brush under
[02:27:04] to go use the monoline brush under calligraphy. And so if you click on the
[02:27:06] calligraphy. And so if you click on the brush and go to stabilization, I have it
[02:27:08] brush and go to stabilization, I have it pretty stabilized. The stabilization
[02:27:11] pretty stabilized. The stabilization helps to just draw smoother lines. So
[02:27:13] helps to just draw smoother lines. So you can see that it smooths out a little
[02:27:15] you can see that it smooths out a little bit rather than if I have the no
[02:27:16] bit rather than if I have the no stabilization on. It's like very rough
[02:27:18] stabilization on. It's like very rough and it's not going to look as smooth. So
[02:27:21] and it's not going to look as smooth. So we're going to do monol line with the
[02:27:22] we're going to do monol line with the stabilization. All right. So I'm just
[02:27:24] stabilization. All right. So I'm just going to make a hoodie. So I imported
[02:27:26] going to make a hoodie. So I imported this photo of a hoodie that I can sketch
[02:27:28] this photo of a hoodie that I can sketch for the outline. So I'm just going to
[02:27:30] for the outline. So I'm just going to make sure this is lined up in the center
[02:27:31] make sure this is lined up in the center of the document. And then I'm going to
[02:27:33] of the document. And then I'm going to create a new layer. Click on this and
[02:27:35] create a new layer. Click on this and put drawing assist on it. And then I'm
[02:27:37] put drawing assist on it. And then I'm going to double tap the hoodie layer to
[02:27:39] going to double tap the hoodie layer to lower the opacity a little bit down to
[02:27:41] lower the opacity a little bit down to about 40%. And I'm just going to draw
[02:27:43] about 40%. And I'm just going to draw the whole outline of this
[02:27:49] hoodie. Then if you have any parts that
[02:27:51] hoodie. Then if you have any parts that are not symmetrical, you just want to
[02:27:53] are not symmetrical, you just want to turn the symmetry off and then draw that
[02:27:54] turn the symmetry off and then draw that in. Now that I drew the outline, I'm
[02:27:56] in. Now that I drew the outline, I'm just going to remove the image. All
[02:27:57] just going to remove the image. All right, here we have the outline. I drew
[02:27:59] right, here we have the outline. I drew a different hood on it because the first
[02:28:00] a different hood on it because the first one looked a bit weird. But now that we
[02:28:02] one looked a bit weird. But now that we have the outline, I'm going to create a
[02:28:04] have the outline, I'm going to create a fill layer. I'm also going to rename
[02:28:07] fill layer. I'm also going to rename this while we're
[02:28:08] this while we're here. So, I'm just going to rename this
[02:28:10] here. So, I'm just going to rename this outline. I always like to say organized
[02:28:13] outline. I always like to say organized in here so it doesn't get super messy.
[02:28:15] in here so it doesn't get super messy. And then I'm going to swipe left to
[02:28:17] And then I'm going to swipe left to duplicate it. And then on this first
[02:28:19] duplicate it. And then on this first layer, I'm just going to take the eraser
[02:28:21] layer, I'm just going to take the eraser tool and erase some of these lines right
[02:28:24] tool and erase some of these lines right here. So, it doesn't matter that we are
[02:28:26] here. So, it doesn't matter that we are doing this because we have the other
[02:28:28] doing this because we have the other outline above it. As you can see, this
[02:28:31] outline above it. As you can see, this all broken up now. And this will allow
[02:28:33] all broken up now. And this will allow me to add this fill right here. If we
[02:28:35] me to add this fill right here. If we had done it on this outline without
[02:28:37] had done it on this outline without breaking up, it wouldn't fill the entire
[02:28:39] breaking up, it wouldn't fill the entire thing. So that's why I'm erasing
[02:28:40] thing. So that's why I'm erasing different parts of it. So now we have
[02:28:42] different parts of it. So now we have this fill layer here. So I'll rename
[02:28:44] this fill layer here. So I'll rename this as well. I'll just either call it
[02:28:46] this as well. I'll just either call it fill or color. I just make this dark
[02:28:49] fill or color. I just make this dark gray for now so we can see those lines.
[02:28:50] gray for now so we can see those lines. Then I'm going to add another layer.
[02:28:53] Then I'm going to add another layer. This one we're going to rename
[02:28:55] This one we're going to rename stitching. And you can see right here I
[02:28:57] stitching. And you can see right here I have a custom stitching brush. This
[02:29:00] have a custom stitching brush. This brush I bought on Etsy. It was about $2
[02:29:03] brush I bought on Etsy. It was about $2 maybe. So I'm going to do white
[02:29:04] maybe. So I'm going to do white stitching so you guys can see this. Then
[02:29:06] stitching so you guys can see this. Then we're also going to want to turn on the
[02:29:07] we're also going to want to turn on the drawing assist again. All right. So as
[02:29:10] drawing assist again. All right. So as you can see, this is a stitching brush.
[02:29:13] you can see, this is a stitching brush. So it appears like stitching. So I'm
[02:29:16] So it appears like stitching. So I'm just going to fill in all of the
[02:29:17] just going to fill in all of the stitching
[02:29:22] now. All right. There you go. Now we
[02:29:24] now. All right. There you go. Now we have the entire hoodie drawn. We have
[02:29:27] have the entire hoodie drawn. We have all of this stitching here and it is a
[02:29:30] all of this stitching here and it is a pretty good mockup if I do say so
[02:29:32] pretty good mockup if I do say so myself. Now because we have everything
[02:29:35] myself. Now because we have everything layer separated, I can always just turn
[02:29:37] layer separated, I can always just turn off this layer with no stitching. I can
[02:29:40] off this layer with no stitching. I can also press on this layer and click
[02:29:41] also press on this layer and click invert. So now all of the thread is
[02:29:44] invert. So now all of the thread is black. And then I have this color layer
[02:29:46] black. And then I have this color layer as well. So I can just select this and
[02:29:50] as well. So I can just select this and do a color fill down here. And then I
[02:29:53] do a color fill down here. And then I can just choose any color that I want.
[02:29:55] can just choose any color that I want. So we can do this lighter red color. And
[02:29:58] So we can do this lighter red color. And then I can show you guys how to add a
[02:30:00] then I can show you guys how to add a faded look to it as well. So we're going
[02:30:02] faded look to it as well. So we're going to go to brushes. We're going to find
[02:30:03] to go to brushes. We're going to find the airbrush right here. I'm going to
[02:30:05] the airbrush right here. I'm going to use the soft airbrush. And I'm going to
[02:30:07] use the soft airbrush. And I'm going to use white color for the brush. And then
[02:30:09] use white color for the brush. And then I'm going to make sure it's pretty
[02:30:11] I'm going to make sure it's pretty big. I'm also going to move this layer
[02:30:13] big. I'm also going to move this layer right above the color layer so that we
[02:30:16] right above the color layer so that we can set it as a clipping mask. So now
[02:30:19] can set it as a clipping mask. So now everything I draw on here is only going
[02:30:20] everything I draw on here is only going to show up on the color. So what I can
[02:30:23] to show up on the color. So what I can do is just add this airbrush here for
[02:30:26] do is just add this airbrush here for kind of this sunfaded effect or just
[02:30:29] kind of this sunfaded effect or just faded look in
[02:30:39] general. So now we have a cool sunfaded
[02:30:43] general. So now we have a cool sunfaded hoodie. And then you can always mess
[02:30:45] hoodie. And then you can always mess around with the layer settings as well.
[02:30:47] around with the layer settings as well. So, we can turn this to
[02:30:48] So, we can turn this to lighten. It'll be a little bit Well,
[02:30:50] lighten. It'll be a little bit Well, that looks weird, but
[02:30:53] that looks weird, but uh you can do
[02:30:56] uh you can do screen just different blending modes can
[02:30:59] screen just different blending modes can have a different look with it. So, the
[02:31:01] have a different look with it. So, the overlay looks pretty nice. And then if
[02:31:03] overlay looks pretty nice. And then if we want to change the intensity, we can
[02:31:05] we want to change the intensity, we can do the double tap and change the opacity
[02:31:07] do the double tap and change the opacity of
[02:31:08] of it. And then now that we have this as
[02:31:10] it. And then now that we have this as the clipping mask, we can still change
[02:31:12] the clipping mask, we can still change the color here again.
[02:31:15] the color here again. So, as you can see, and just change this
[02:31:18] So, as you can see, and just change this any way I want. So, we want a black
[02:31:20] any way I want. So, we want a black hoodie with a fade. Just adjust the
[02:31:23] hoodie with a fade. Just adjust the opacity again. We have a nice faded
[02:31:26] opacity again. We have a nice faded look. So, now we have a cool faded
[02:31:29] look. So, now we have a cool faded hoodie. Now, to make this look even more
[02:31:32] hoodie. Now, to make this look even more realistic, what we can do is first add
[02:31:34] realistic, what we can do is first add some shadows to it. I'm going to do
[02:31:35] some shadows to it. I'm going to do another new layer with a clipping mask.
[02:31:38] another new layer with a clipping mask. Should also rename these layers. So,
[02:31:40] Should also rename these layers. So, I'll just say fade, rename this one
[02:31:42] I'll just say fade, rename this one shadows. And what I'll do is just use
[02:31:45] shadows. And what I'll do is just use the black brush again with the soft
[02:31:47] the black brush again with the soft airbrush and turn the drawing assist on.
[02:31:50] airbrush and turn the drawing assist on. And what we can do is just add some
[02:31:52] And what we can do is just add some shadows around the outside of it. And
[02:31:54] shadows around the outside of it. And make the color lighter, too, so we can
[02:31:56] make the color lighter, too, so we can see better. Make sure you're on the
[02:31:58] see better. Make sure you're on the right
[02:32:04] layer. So, we're just adding a little
[02:32:06] layer. So, we're just adding a little shadow around here.
[02:32:13] This is just going to help it give it a
[02:32:15] This is just going to help it give it a little bit more depth. So, I'm just
[02:32:17] little bit more depth. So, I'm just going to change the opacity and lower
[02:32:19] going to change the opacity and lower that a little
[02:32:21] that a little bit. Turn it down to like
[02:32:23] bit. Turn it down to like 30%. And then we can also add some
[02:32:26] 30%. And then we can also add some texture to this. So, I'm going to add
[02:32:28] texture to this. So, I'm going to add another layer again with the clipping
[02:32:31] another layer again with the clipping mask on. Turn the drawing assist on. And
[02:32:34] mask on. Turn the drawing assist on. And I have some fabric brushes that again I
[02:32:36] I have some fabric brushes that again I bought off of Etsy.
[02:32:40] I'm going to make the color layer a
[02:32:42] I'm going to make the color layer a little bit lighter for this so that I
[02:32:44] little bit lighter for this so that I can draw on the texture with a darker
[02:32:47] can draw on the texture with a darker color. I'm going to go darker and then
[02:32:50] color. I'm going to go darker and then we can draw on the texture with this
[02:32:51] we can draw on the texture with this darker
[02:32:54] color. So now you can see we got some
[02:32:56] color. So now you can see we got some good texture on
[02:32:59] here. And then here we just have the
[02:33:01] here. And then here we just have the basic hoodie. From here, what I could do
[02:33:04] basic hoodie. From here, what I could do is just add some more designs to it with
[02:33:07] is just add some more designs to it with the drawing assist on. Could add in some
[02:33:10] the drawing assist on. Could add in some panels if I want or other unique aspects
[02:33:14] panels if I want or other unique aspects to the
[02:33:16] pattern. And then just add some
[02:33:18] pattern. And then just add some stitching to that as
[02:33:36] well. As you can see, we just have
[02:33:38] well. As you can see, we just have something pretty simple with these
[02:33:41] something pretty simple with these panels here.
[02:33:43] panels here. And then you could just put your design
[02:33:44] And then you could just put your design on here or do whatever design you want
[02:33:47] on here or do whatever design you want to make. But those are the basics when
[02:33:50] to make. But those are the basics when it comes to Procreate. It's honestly
[02:33:52] it comes to Procreate. It's honestly very easy. You definitely will pick it
[02:33:53] very easy. You definitely will pick it up very quickly. Just make a lot of
[02:33:55] up very quickly. Just make a lot of designs and you'll keep getting better
[02:33:57] designs and you'll keep getting better and better. Okay, so now you know how to
[02:33:58] and better. Okay, so now you know how to design clothes on Procreate. Now I'm
[02:34:00] design clothes on Procreate. Now I'm going to show you guys how to design
[02:34:02] going to show you guys how to design clothes on the computer using Adobe
[02:34:04] clothes on the computer using Adobe Illustrator. All right, guys. We are now
[02:34:06] Illustrator. All right, guys. We are now on Adobe Illustrator on my computer.
[02:34:08] on Adobe Illustrator on my computer. Adobe Illustrator does cost money as
[02:34:10] Adobe Illustrator does cost money as well, but it is definitely worth it. So,
[02:34:13] well, but it is definitely worth it. So, first up, we're just going to click new
[02:34:15] first up, we're just going to click new file. I'm going to do 2,000 by 2,000
[02:34:18] file. I'm going to do 2,000 by 2,000 pixels. A lot of people I've seen will
[02:34:20] pixels. A lot of people I've seen will do like 4,000 x 4,000, but I kind of
[02:34:23] do like 4,000 x 4,000, but I kind of feel like that's excessive. 2,000 x
[02:34:25] feel like that's excessive. 2,000 x 20,000 has worked perfectly fine for me.
[02:34:27] 20,000 has worked perfectly fine for me. All right, so we made a hoodie in
[02:34:29] All right, so we made a hoodie in Procreate. So, now I'm going to make
[02:34:30] Procreate. So, now I'm going to make some jeans in Illustrator. First up, I
[02:34:33] some jeans in Illustrator. First up, I just have this reference of some denim
[02:34:36] just have this reference of some denim jeans, and we're going to use this to
[02:34:38] jeans, and we're going to use this to trace an outline of. So, on layer one
[02:34:40] trace an outline of. So, on layer one over here, we have the jeans. I'm going
[02:34:43] over here, we have the jeans. I'm going to lower the opacity again down to about
[02:34:45] to lower the opacity again down to about 30 to 40%. Then, I'm going to create a
[02:34:48] 30 to 40%. Then, I'm going to create a new layer in the bottom right. I'm going
[02:34:49] new layer in the bottom right. I'm going to lock this first layer with the pants
[02:34:52] to lock this first layer with the pants on it. Now, this second layer, we're
[02:34:55] on it. Now, this second layer, we're going to draw the outline on. So, I'm
[02:34:57] going to draw the outline on. So, I'm going to click P on my keyboard. That's
[02:35:00] going to click P on my keyboard. That's for the pen tool. So the pen tool just
[02:35:02] for the pen tool. So the pen tool just draws lines like this. I'm just going to
[02:35:04] draws lines like this. I'm just going to have an outline with a stroke of about
[02:35:07] have an outline with a stroke of about three points. And then we're going to do
[02:35:10] three points. And then we're going to do black for the
[02:35:11] black for the stroke. So now we can just draw a full
[02:35:14] stroke. So now we can just draw a full outline of these pants. And it's on a
[02:35:16] outline of these pants. And it's on a separate layer. Definitely make sure you
[02:35:19] separate layer. Definitely make sure you are on a second layer so you're not just
[02:35:20] are on a second layer so you're not just drawing on the photo. You're going to
[02:35:22] drawing on the photo. You're going to start by only drawing one side of
[02:35:25] start by only drawing one side of this. So you'll just trace the entire
[02:35:28] this. So you'll just trace the entire thing. What you can do with the pen tool
[02:35:30] thing. What you can do with the pen tool is you click it and while you're holding
[02:35:32] is you click it and while you're holding it down, you can drag it to create
[02:35:34] it down, you can drag it to create curved
[02:35:36] curved lines. So, we're just going to trace
[02:35:38] lines. So, we're just going to trace these pants and use the curved lines.
[02:35:41] these pants and use the curved lines. So, I'm clicking and dragging to make it
[02:35:44] So, I'm clicking and dragging to make it curved. Just continue tracing this whole
[02:35:46] curved. Just continue tracing this whole thing. And as you can see here, we have
[02:35:49] thing. And as you can see here, we have this weird line. So, I'm just going to
[02:35:50] this weird line. So, I'm just going to click and hold down the option button.
[02:35:52] click and hold down the option button. You should see that little pointy thing.
[02:35:54] You should see that little pointy thing. And then you can click this handle to
[02:35:56] And then you can click this handle to adjust it. So, I'm just going to make it
[02:35:58] adjust it. So, I'm just going to make it straight right here. And then I'll just
[02:36:00] straight right here. And then I'll just bring this back to the center. Now that
[02:36:03] bring this back to the center. Now that I have half of the outline done, I can
[02:36:05] I have half of the outline done, I can click V, which is going to be the
[02:36:09] click V, which is going to be the selection tool. And then what we'll do
[02:36:10] selection tool. And then what we'll do is click on this line path, option, drag
[02:36:13] is click on this line path, option, drag over to create a duplicate, and then I'm
[02:36:16] over to create a duplicate, and then I'm going to go to object, transform,
[02:36:19] going to go to object, transform, reflect, and vertical reflect. So now we
[02:36:23] reflect, and vertical reflect. So now we have a copy of this side, and we have
[02:36:25] have a copy of this side, and we have the full outline.
[02:36:27] the full outline. Now, so you're only going to want to
[02:36:29] Now, so you're only going to want to draw half. So you don't have to just
[02:36:31] draw half. So you don't have to just draw the entire thing. You can just draw
[02:36:32] draw the entire thing. You can just draw the symmetrical parts and then flip it.
[02:36:35] the symmetrical parts and then flip it. Similar to how we drew the symmetry on
[02:36:37] Similar to how we drew the symmetry on Procreate. Now, because this is not
[02:36:39] Procreate. Now, because this is not symmetrical, we just have to draw this
[02:36:41] symmetrical, we just have to draw this by itself. I'm also going to lower the
[02:36:43] by itself. I'm also going to lower the stroke weight of this a little bit down
[02:36:44] stroke weight of this a little bit down to two. Now, we will just keep drawing
[02:36:48] to two. Now, we will just keep drawing this thing in. So, I'm clicking and
[02:36:51] this thing in. So, I'm clicking and dragging to create the curved lines.
[02:36:52] dragging to create the curved lines. Like I said, you don't have to trace the
[02:36:54] Like I said, you don't have to trace the pants exactly, but just use it as a
[02:36:56] pants exactly, but just use it as a reference. The nice thing about
[02:36:58] reference. The nice thing about Illustrator, too, is you can see I just
[02:36:59] Illustrator, too, is you can see I just drew these lines with the sharp angles
[02:37:02] drew these lines with the sharp angles on them. But I can click on this, press
[02:37:04] on them. But I can click on this, press A. That is going to be the other
[02:37:07] A. That is going to be the other selection tool, the direct selection
[02:37:08] selection tool, the direct selection tool. You'll see these little dots right
[02:37:11] tool. You'll see these little dots right here, and you can just click on this and
[02:37:12] here, and you can just click on this and drag it to round the edges of them. So
[02:37:15] drag it to round the edges of them. So now we have that overlap piece right
[02:37:17] now we have that overlap piece right here, and I'll just keep drawing the
[02:37:19] here, and I'll just keep drawing the rest of the jeans. So for curves, you
[02:37:23] rest of the jeans. So for curves, you can either do it just draw the curve
[02:37:24] can either do it just draw the curve like
[02:37:25] like this. And there you have it right there.
[02:37:28] this. And there you have it right there. Or you can draw that angle like I said,
[02:37:32] Or you can draw that angle like I said, like this. And then if you click on it,
[02:37:34] like this. And then if you click on it, you can just do that rounding thing like
[02:37:36] you can just do that rounding thing like I said. So either way, whichever one you
[02:37:39] I said. So either way, whichever one you prefer. So I'll just do the same thing
[02:37:40] prefer. So I'll just do the same thing for
[02:37:41] for this. Just round the edges of this. And
[02:37:44] this. Just round the edges of this. And then because it's the same on both
[02:37:47] then because it's the same on both sides, I'll just copy and paste this
[02:37:48] sides, I'll just copy and paste this again. And then object transform
[02:37:52] again. And then object transform reflect. Just flip it. Same pocket on
[02:37:55] reflect. Just flip it. Same pocket on both sides. And then I can press L,
[02:37:58] both sides. And then I can press L, which is going to be the circle tool. If
[02:38:00] which is going to be the circle tool. If I hold it down, pressing shift, it'll be
[02:38:03] I hold it down, pressing shift, it'll be a perfect
[02:38:04] a perfect circle. Now we have the button. And then
[02:38:07] circle. Now we have the button. And then I'll just add in some little belt
[02:38:11] loops. Right now the lines overlap.
[02:38:13] loops. Right now the lines overlap. That's okay. We don't have to worry
[02:38:15] That's okay. We don't have to worry about that right now. And then so I'll
[02:38:16] about that right now. And then so I'll option click and drag this again to make
[02:38:18] option click and drag this again to make a copy. And same thing object transform
[02:38:22] a copy. And same thing object transform reflect vertical reflect. Now is the
[02:38:25] reflect vertical reflect. Now is the same on both sides. And now we have the
[02:38:28] same on both sides. And now we have the full outline of the pants. So I will
[02:38:30] full outline of the pants. So I will make this photo invisible. Now also
[02:38:33] make this photo invisible. Now also going to adjust these pockets because
[02:38:34] going to adjust these pockets because they look kind of ugly in my opinion.
[02:38:36] they look kind of ugly in my opinion. Okay. So now because we have both of
[02:38:38] Okay. So now because we have both of these sides right here, it's not the
[02:38:40] these sides right here, it's not the same shape. So it's still disconnected.
[02:38:43] same shape. So it's still disconnected. So, what we can do is select both of
[02:38:44] So, what we can do is select both of them and then I'll double click with my
[02:38:46] them and then I'll double click with my mouse and click join right here. So, now
[02:38:48] mouse and click join right here. So, now that this is all one shape, I can add a
[02:38:51] that this is all one shape, I can add a fill color to it. So, we'll just make
[02:38:54] fill color to it. So, we'll just make them blue. Now, you can see we have a
[02:38:57] them blue. Now, you can see we have a good outline of some jeans. And then
[02:38:59] good outline of some jeans. And then from here too, if you want to adjust it,
[02:39:02] from here too, if you want to adjust it, you can just click A and that is the
[02:39:04] you can just click A and that is the direct selection tool, like I said. And
[02:39:06] direct selection tool, like I said. And you can click any of these anchor points
[02:39:08] you can click any of these anchor points and just move them outwards. So, if I
[02:39:11] and just move them outwards. So, if I wanted to just turn these into some big
[02:39:13] wanted to just turn these into some big ass bell bottoms, it's very easy to
[02:39:17] ass bell bottoms, it's very easy to do. So, now we got some wide ass bell
[02:39:20] do. So, now we got some wide ass bell bottoms. Or maybe we want some big ass
[02:39:23] bottoms. Or maybe we want some big ass straight
[02:39:25] legs. The options are pretty endless.
[02:39:28] legs. The options are pretty endless. And then obviously you just have to
[02:39:30] And then obviously you just have to adjust these. You can just click the
[02:39:31] adjust these. You can just click the anchor points and drag them. And
[02:39:33] anchor points and drag them. And obviously we would do it cleaner than
[02:39:35] obviously we would do it cleaner than that, but just to show you guys how to
[02:39:38] that, but just to show you guys how to do it. So I am going to make these a
[02:39:39] do it. So I am going to make these a little bit baggier just because I like
[02:39:42] little bit baggier just because I like baggy pants. All right. So we have a
[02:39:44] baggy pants. All right. So we have a little bit baggier silhouette now. So
[02:39:46] little bit baggier silhouette now. So now we have these shapes up here.
[02:39:48] now we have these shapes up here. They're closed shape. So I can click I
[02:39:51] They're closed shape. So I can click I for the eyropper tool and click on this
[02:39:53] for the eyropper tool and click on this blue color again and it will match this
[02:39:56] blue color again and it will match this same object. So it has the same color as
[02:39:59] same object. So it has the same color as the rest of the pants. And then same
[02:40:01] the rest of the pants. And then same thing with this. I'll just click I click
[02:40:03] thing with this. I'll just click I click on this one and it will copy that same
[02:40:05] on this one and it will copy that same color. And now we have a pretty good
[02:40:08] color. And now we have a pretty good outline of the pants. The next thing I
[02:40:10] outline of the pants. The next thing I will do is add some stitching. Okay, so
[02:40:13] will do is add some stitching. Okay, so I press P for the pen tool again. And
[02:40:15] I press P for the pen tool again. And now you can do this on another layer if
[02:40:17] now you can do this on another layer if you want to separate the stitching.
[02:40:19] you want to separate the stitching. Going to lock this other layer just so I
[02:40:21] Going to lock this other layer just so I can draw on it with no interruptions. I
[02:40:23] can draw on it with no interruptions. I want to make sure there is no fill on
[02:40:25] want to make sure there is no fill on this one. So I'm going turn the fill
[02:40:27] this one. So I'm going turn the fill off and I'm going to do white stitching
[02:40:29] off and I'm going to do white stitching on these. And so how you do stitching on
[02:40:32] on these. And so how you do stitching on Illustrator is super easy. You don't
[02:40:33] Illustrator is super easy. You don't need any custom brushes or anything. I'm
[02:40:35] need any custom brushes or anything. I'm just going to draw it in like I normally
[02:40:38] just going to draw it in like I normally would. So, we have these lines right
[02:40:41] would. So, we have these lines right here for the stitching. Obviously, that
[02:40:43] here for the stitching. Obviously, that looks like [ __ ] So, what we can do is
[02:40:46] looks like [ __ ] So, what we can do is select both of these, click on stroke up
[02:40:48] select both of these, click on stroke up here, and then we're going to click
[02:40:50] here, and then we're going to click dashed line right there. Now, you can
[02:40:54] dashed line right there. Now, you can see we have a dashed line here, but
[02:40:56] see we have a dashed line here, but clearly that still looks like [ __ ] So,
[02:40:59] clearly that still looks like [ __ ] So, we're going to make some adjustments.
[02:41:01] we're going to make some adjustments. We're going to go one point. Click back
[02:41:03] We're going to go one point. Click back on stroke. And we're right now it's set
[02:41:05] on stroke. And we're right now it's set to 12 point dash. And I'm just going to
[02:41:08] to 12 point dash. And I'm just going to turn this down to like two points. And
[02:41:10] turn this down to like two points. And now you can see that looks a lot more
[02:41:12] now you can see that looks a lot more like real stitching. And then we're just
[02:41:14] like real stitching. And then we're just going to repeat that throughout the
[02:41:16] going to repeat that throughout the entire pair of
[02:41:22] denim. Okay. Now we are all finished
[02:41:24] denim. Okay. Now we are all finished with the stitching. As you can see, I'll
[02:41:27] with the stitching. As you can see, I'll just make it black so it's easier to
[02:41:29] just make it black so it's easier to see. Now, the plus with working on
[02:41:31] see. Now, the plus with working on Illustrator is it's much easier to make
[02:41:33] Illustrator is it's much easier to make adjustments to all of this at once. I
[02:41:35] adjustments to all of this at once. I can just select all of this stitching
[02:41:37] can just select all of this stitching right here. Make it a bigger stroke if I
[02:41:39] right here. Make it a bigger stroke if I wanted. So, we can change how the stroke
[02:41:41] wanted. So, we can change how the stroke looks. We can also change the dashed
[02:41:43] looks. We can also change the dashed line like I was doing earlier. So, if we
[02:41:45] line like I was doing earlier. So, if we want to make this wider, it's just a lot
[02:41:47] want to make this wider, it's just a lot easier to do technical adjustments like
[02:41:49] easier to do technical adjustments like this, whereas in Procreate, you would
[02:41:51] this, whereas in Procreate, you would have to erase it and redraw all of it.
[02:41:53] have to erase it and redraw all of it. All right. So, now we have a pair of
[02:41:55] All right. So, now we have a pair of pants designed in Illustrator. Now, if
[02:41:57] pants designed in Illustrator. Now, if you wanted to add some fading to this,
[02:41:59] you wanted to add some fading to this, Illustrator is kind of whack when it
[02:42:01] Illustrator is kind of whack when it comes to fading because everything in
[02:42:03] comes to fading because everything in here is vectorzed and faded effects do
[02:42:06] here is vectorzed and faded effects do not do very well in vector setting.
[02:42:08] not do very well in vector setting. Photoshop is much easier for adding
[02:42:10] Photoshop is much easier for adding fading or Procreate. Now, I made these
[02:42:13] fading or Procreate. Now, I made these other faded PGs just overlays in
[02:42:16] other faded PGs just overlays in Photoshop. So, I'm just going to drag
[02:42:18] Photoshop. So, I'm just going to drag this over it. I'll just set this above
[02:42:20] this over it. I'll just set this above here and change the opacity a little
[02:42:22] here and change the opacity a little bit. So now you can see it is a little
[02:42:23] bit. So now you can see it is a little bit faded and it has more of that
[02:42:25] bit faded and it has more of that allaround faded look. And I'm going to
[02:42:27] allaround faded look. And I'm going to put this on a layer above and then lock
[02:42:29] put this on a layer above and then lock it so I can still move around on here.
[02:42:31] it so I can still move around on here. But it's still not the best way because
[02:42:33] But it's still not the best way because it's just sitting on here. Um, typically
[02:42:36] it's just sitting on here. Um, typically if I were designing on Illustrator and I
[02:42:38] if I were designing on Illustrator and I wanted to add fading or like texture, I
[02:42:41] wanted to add fading or like texture, I would just take this, I would export it,
[02:42:44] would just take this, I would export it, and then bring into Photoshop and add
[02:42:46] and then bring into Photoshop and add the fading in there because Photoshop is
[02:42:48] the fading in there because Photoshop is much better for that kind of stuff. But
[02:42:50] much better for that kind of stuff. But for now, we're just going to add in this
[02:42:51] for now, we're just going to add in this faded overlay. And then I'm just going
[02:42:53] faded overlay. And then I'm just going to change the color of this a little
[02:42:55] to change the color of this a little bit. If I want to add a design, I can
[02:42:57] bit. If I want to add a design, I can add a new layer. And then just if I want
[02:43:00] add a new layer. And then just if I want to do like some
[02:43:02] to do like some paneling, just draw this down here. And
[02:43:05] paneling, just draw this down here. And then maybe we want to add another panel
[02:43:08] then maybe we want to add another panel right
[02:43:11] here. And make this cool shape.
[02:43:18] and just make this weird pair of wavy
[02:43:21] and just make this weird pair of wavy denim. And then maybe we want to add a
[02:43:24] denim. And then maybe we want to add a cargo pocket on the side. All right. So,
[02:43:26] cargo pocket on the side. All right. So, obviously I just made this design really
[02:43:28] obviously I just made this design really quickly, but then we can just drag and
[02:43:30] quickly, but then we can just drag and shift it if we want a symmetrical look.
[02:43:34] shift it if we want a symmetrical look. And I'll go up to object, transform,
[02:43:38] And I'll go up to object, transform, reflect. And then now we have the same
[02:43:41] reflect. And then now we have the same design on both sides. Just going to take
[02:43:44] design on both sides. Just going to take away these cargo pockets and then add
[02:43:46] away these cargo pockets and then add some stitching and call it done. So for
[02:43:48] some stitching and call it done. So for these lines because they are kind of
[02:43:50] these lines because they are kind of crazy. I'm just going to option drag
[02:43:53] crazy. I'm just going to option drag them over to create a stitching line out
[02:43:55] them over to create a stitching line out of it. So I'm just going to go up to the
[02:43:57] of it. So I'm just going to go up to the stroke and add the dashed line here. And
[02:43:59] stroke and add the dashed line here. And then I can come up here and just make
[02:44:02] then I can come up here and just make sure it goes to the edges. All right. So
[02:44:03] sure it goes to the edges. All right. So I just add some stitching. This is not
[02:44:06] I just add some stitching. This is not the best design, but I just wanted to
[02:44:08] the best design, but I just wanted to show you guys how easy it is to make
[02:44:10] show you guys how easy it is to make designs in Illustrator. And this is also
[02:44:13] designs in Illustrator. And this is also on a separate layer. So if I wanted to
[02:44:15] on a separate layer. So if I wanted to turn it off, I can just make that
[02:44:17] turn it off, I can just make that invisible. All right, guys. That is it
[02:44:18] invisible. All right, guys. That is it on how to design clothes in Illustrator.
[02:44:20] on how to design clothes in Illustrator. That is exactly how I designed these
[02:44:22] That is exactly how I designed these pants right here. This is a pair of
[02:44:24] pants right here. This is a pair of pants that I actually released with my
[02:44:26] pants that I actually released with my brand. As you can see, it is the exact
[02:44:28] brand. As you can see, it is the exact same stuff. We have all of the wash and
[02:44:30] same stuff. We have all of the wash and the stitching. Everything layer
[02:44:32] the stitching. Everything layer separated. And then it's the same thing
[02:44:34] separated. And then it's the same thing I did with this hoodie design. Chain
[02:44:36] I did with this hoodie design. Chain stitch sweatsuit. Actually, this one is
[02:44:39] stitch sweatsuit. Actually, this one is not layer separated. I lied. But
[02:44:42] not layer separated. I lied. But regardless, same exact method. And here
[02:44:44] regardless, same exact method. And here is another one. You can see I made this
[02:44:47] is another one. You can see I made this entire puffer jacket in Illustrator.
[02:44:50] entire puffer jacket in Illustrator. Here are some references I used for
[02:44:52] Here are some references I used for inspiration. Got some different
[02:44:54] inspiration. Got some different colorways. We can even see we have these
[02:44:56] colorways. We can even see we have these custom zippers right here, which this is
[02:44:59] custom zippers right here, which this is something that I purchased to use, but
[02:45:01] something that I purchased to use, but all of it is the same exact stuff. It is
[02:45:03] all of it is the same exact stuff. It is very easy. I promise you once you keep
[02:45:06] very easy. I promise you once you keep doing it, it's not that hard to do. All
[02:45:08] doing it, it's not that hard to do. All right, guys. Let's talk manufacturing.
[02:45:11] right, guys. Let's talk manufacturing. So, I was just going to put my
[02:45:14] So, I was just going to put my manufacturing video into this course
[02:45:15] manufacturing video into this course because I already made an entire video
[02:45:17] because I already made an entire video on manufacturing, how to find your own
[02:45:19] on manufacturing, how to find your own manufacturer. That video is like 50
[02:45:22] manufacturer. That video is like 50 minutes long. However, then we got all
[02:45:25] minutes long. However, then we got all this tariff [ __ ] going on. And, you
[02:45:28] this tariff [ __ ] going on. And, you know, we might need a new method. The
[02:45:30] know, we might need a new method. The old method might not work anymore. Um,
[02:45:34] old method might not work anymore. Um, if these tariffs do stick around and
[02:45:36] if these tariffs do stick around and they are at like 150% or 250%, 500%,
[02:45:42] they are at like 150% or 250%, 500%, whatever the [ __ ] ends up happening,
[02:45:44] whatever the [ __ ] ends up happening, then China's not going to be the
[02:45:47] then China's not going to be the method. But, so that's why I'm filming
[02:45:51] method. But, so that's why I'm filming this to give you guys um, just want to
[02:45:54] this to give you guys um, just want to make sure I'm giving you guys, you know,
[02:45:55] make sure I'm giving you guys, you know, updated information that is valuable to
[02:45:58] updated information that is valuable to you, not giving you information that is
[02:46:01] you, not giving you information that is not going to be worth your time. So
[02:46:04] not going to be worth your time. So anyways, um for finding a manufacturer,
[02:46:08] anyways, um for finding a manufacturer, let's say now, let's just say these
[02:46:10] let's say now, let's just say these tariffs stick around and now you can't,
[02:46:13] tariffs stick around and now you can't, you know, you can't manufacture in China
[02:46:15] you know, you can't manufacture in China without
[02:46:17] without paying 150% on tariffs or some other
[02:46:20] paying 150% on tariffs or some other super just stupid high
[02:46:23] super just stupid high number. Pretty much what you're going to
[02:46:26] number. Pretty much what you're going to do, honestly, the best way to do it. So,
[02:46:29] do, honestly, the best way to do it. So, people are always looking for some
[02:46:30] people are always looking for some secret method, but literally the easiest
[02:46:32] secret method, but literally the easiest way to do it is literally just go on
[02:46:34] way to do it is literally just go on Google and look it up. Like, as you guys
[02:46:37] Google and look it up. Like, as you guys can see, I've been doing some research,
[02:46:39] can see, I've been doing some research, looking at manufacturers, and really all
[02:46:42] looking at manufacturers, and really all I'm doing is looking up something like
[02:46:44] I'm doing is looking up something like this. Streetwork cut manufacturer,
[02:46:46] this. Streetwork cut manufacturer, lowQ. So, let's say y'all hop on your
[02:46:50] lowQ. So, let's say y'all hop on your computers and you go to Google and
[02:46:52] computers and you go to Google and you're trying to find a new
[02:46:53] you're trying to find a new manufacturer. So you just look up street
[02:46:55] manufacturer. So you just look up street wear console manufacturer
[02:46:58] wear console manufacturer lowq.
[02:46:59] lowq. So we're just going to look through the
[02:47:02] So we're just going to look through the results and see what we can find.
[02:47:05] results and see what we can find. Um obviously a lot of things are going
[02:47:09] Um obviously a lot of things are going to come up but how do we know which ones
[02:47:11] to come up but how do we know which ones to trust? You know we got to figure that
[02:47:13] to trust? You know we got to figure that out. So that is the tricky part. First
[02:47:16] out. So that is the tricky part. First thing you want to look for is going to
[02:47:18] thing you want to look for is going to be the lowq. So obviously that's why I
[02:47:21] be the lowq. So obviously that's why I put that in here. Um, so let's just take
[02:47:24] put that in here. Um, so let's just take a look at this one and
[02:47:26] a look at this one and see.
[02:47:28] see. Uh,
[02:47:30] Uh, whoa.
[02:47:33] Um, let's see. Okay, so this is a US
[02:47:37] Um, let's see. Okay, so this is a US phone number. That's going to be one
[02:47:39] phone number. That's going to be one thing to always look at is look at the
[02:47:40] thing to always look at is look at the phone number because you can see what
[02:47:42] phone number because you can see what country it's from. So plus one is US. So
[02:47:47] country it's from. So plus one is US. So yeah, this is in
[02:47:49] yeah, this is in Cali, but a lot of one thing to note is
[02:47:53] Cali, but a lot of one thing to note is that a lot of manufacturers
[02:47:55] that a lot of manufacturers in say California, they might not be
[02:47:58] in say California, they might not be making it in California. They might
[02:48:00] making it in California. They might actually be getting it made in China and
[02:48:02] actually be getting it made in China and they just have, you know, a US um based
[02:48:06] they just have, you know, a US um based company that is essentially just a
[02:48:09] company that is essentially just a middleman. So you kind of got to peek
[02:48:11] middleman. So you kind of got to peek around and see what's good.
[02:48:18] Um, okay. So, yeah, this is actually a
[02:48:21] Um, okay. So, yeah, this is actually a USA cut and sew company. Minimum
[02:48:24] USA cut and sew company. Minimum quantity 35 to 50 pieces. Pretty solid.
[02:48:29] quantity 35 to 50 pieces. Pretty solid. Um, so the next thing that you would do
[02:48:32] Um, so the next thing that you would do if this looks all good, I would
[02:48:34] if this looks all good, I would definitely go find their portfolio, see
[02:48:36] definitely go find their portfolio, see stuff that they've actually made before.
[02:48:39] stuff that they've actually made before. Bro, these are like mockups. The [ __ ]
[02:48:42] Bro, these are like mockups. The [ __ ] So, this is not a good sign. That's
[02:48:45] So, this is not a good sign. That's like That doesn't even look like they
[02:48:47] like That doesn't even look like they made
[02:48:48] made it.
[02:48:51] it. Um, like this all looks like a drop
[02:48:54] Um, like this all looks like a drop shipping website. So, what I would do
[02:48:56] shipping website. So, what I would do next is go to their
[02:48:58] next is go to their Instagram, see if there's anything here
[02:49:01] Instagram, see if there's anything here that looks trustworthy. Yeah. Okay. So,
[02:49:05] that looks trustworthy. Yeah. Okay. So, this is, you know, probably not a good
[02:49:07] this is, you know, probably not a good option. We are not seeing really any
[02:49:09] option. We are not seeing really any option or any examples of [ __ ] they've
[02:49:12] option or any examples of [ __ ] they've really made. It's just looks, you know,
[02:49:14] really made. It's just looks, you know, like a drop shipping
[02:49:18] store. Let me scout out another one and
[02:49:21] store. Let me scout out another one and I'll uh link back up with you guys when
[02:49:23] I'll uh link back up with you guys when I find a good one. Just show you guys
[02:49:25] I find a good one. Just show you guys what I'm doing actually. So now let's
[02:49:27] what I'm doing actually. So now let's just look up like a specific country.
[02:49:30] just look up like a specific country. So, good manufacturing countries to look
[02:49:34] So, good manufacturing countries to look for are going to
[02:49:36] for are going to be
[02:49:38] be Portugal,
[02:49:41] Turkey. Portugal and Turkey are probably
[02:49:43] Turkey. Portugal and Turkey are probably the best ones. Pakistan as well, pretty
[02:49:45] the best ones. Pakistan as well, pretty good options. So, for a lot of you guys,
[02:49:49] good options. So, for a lot of you guys, honestly, Pakistan is probably be the
[02:49:51] honestly, Pakistan is probably be the best because it's just going to be like
[02:49:52] best because it's just going to be like the most straightforward.
[02:49:55] the most straightforward. Um, Pakistan quality is not always the
[02:50:01] Um, Pakistan quality is not always the best, but you can definitely find good
[02:50:04] best, but you can definitely find good um, manufacturers in Pakistan
[02:50:07] um, manufacturers in Pakistan with low MLQs. I mean, honestly, that's
[02:50:10] with low MLQs. I mean, honestly, that's the benefit to Pakistan is it's cheaper
[02:50:11] the benefit to Pakistan is it's cheaper and you're going to have lower minimum
[02:50:13] and you're going to have lower minimum order
[02:50:14] order quantities. So, let's take a look at
[02:50:17] quantities. So, let's take a look at this list. these lists. You'll see a lot
[02:50:19] this list. these lists. You'll see a lot of these lists. They can be I found some
[02:50:23] of these lists. They can be I found some decent manufacturers off stuff like this
[02:50:24] decent manufacturers off stuff like this before, but again, it's going to be the
[02:50:26] before, but again, it's going to be the same process. You got to go to their
[02:50:29] same process. You got to go to their website, try and look for photos of
[02:50:31] website, try and look for photos of stuff that they've actually made before.
[02:50:33] stuff that they've actually made before. Go to their Instagram, look at [ __ ] So,
[02:50:36] Go to their Instagram, look at [ __ ] So, let's see. For this first one, that's in
[02:50:40] let's see. For this first one, that's in China. So, that's no bueno for
[02:50:44] now. Australia.
[02:50:47] now. Australia. Let's check out this
[02:50:49] Let's check out this one. All right, so
[02:50:55] Australia. Okay, not bad. Not
[02:50:58] Australia. Okay, not bad. Not bad. So, yeah, I want to see photos of
[02:51:01] bad. So, yeah, I want to see photos of stuff they've actually made before. So,
[02:51:03] stuff they've actually made before. So, that's what I'm really looking for.
[02:51:05] that's what I'm really looking for. That's probably the most important thing
[02:51:06] That's probably the most important thing to look for. So, we're heading over to
[02:51:09] to look for. So, we're heading over to the
[02:51:10] the Instagram. Okay, not bad. Not too bad.
[02:51:16] Instagram. Okay, not bad. Not too bad. Okay, see this is pretty solid. Like
[02:51:18] Okay, see this is pretty solid. Like this isn't, you know, we're not seeing
[02:51:19] this isn't, you know, we're not seeing many like street wear examples, but it
[02:51:22] many like street wear examples, but it is looking like a trustworthy place. You
[02:51:24] is looking like a trustworthy place. You know, they're posting sewing videos, so
[02:51:26] know, they're posting sewing videos, so obviously it's a real factory. And so
[02:51:29] obviously it's a real factory. And so something like this, you know, it's they
[02:51:32] something like this, you know, it's they haven't made a lot of like street wear
[02:51:35] haven't made a lot of like street wear stuff, so it might be a little bit of a
[02:51:38] stuff, so it might be a little bit of a process just to get your first samples
[02:51:39] process just to get your first samples made. But the thing about cut and sew is
[02:51:42] made. But the thing about cut and sew is it's all really, you know, as long as
[02:51:46] it's all really, you know, as long as they know how to make your pattern based
[02:51:48] they know how to make your pattern based off of your
[02:51:49] off of your mock-ups, then you'll be fine. The only
[02:51:52] mock-ups, then you'll be fine. The only problem is not everywhere, not every
[02:51:54] problem is not everywhere, not every manufacturer has designers there that
[02:51:57] manufacturer has designers there that can make patterns for you. Like if you
[02:52:00] can make patterns for you. Like if you tried to work with this company, they
[02:52:02] tried to work with this company, they might ask you for a pattern. Um, which
[02:52:05] might ask you for a pattern. Um, which most people don't know how to make a
[02:52:07] most people don't know how to make a pattern. I barely know how to make a
[02:52:09] pattern. I barely know how to make a pattern. I don't send my manufacturers
[02:52:11] pattern. I don't send my manufacturers patterns. Like my manufacturers in
[02:52:13] patterns. Like my manufacturers in China, they make the patterns for me.
[02:52:16] China, they make the patterns for me. They have designers at the company who
[02:52:20] They have designers at the company who do all of that for you and it's
[02:52:21] do all of that for you and it's completely
[02:52:23] completely free. And so I manufacture all my
[02:52:26] free. And so I manufacture all my clothes in China, but now with these
[02:52:28] clothes in China, but now with these tariffs, you know, I've started looking
[02:52:29] tariffs, you know, I've started looking at other options in case like I can't do
[02:52:33] at other options in case like I can't do that anymore because the tariffs. Um,
[02:52:36] that anymore because the tariffs. Um, but yeah, China is honestly the best.
[02:52:38] but yeah, China is honestly the best. So, I'm really hoping that the tariffs
[02:52:40] So, I'm really hoping that the tariffs go away soon or lower. And I will always
[02:52:43] go away soon or lower. And I will always choose China. I think I just think it's
[02:52:45] choose China. I think I just think it's the best. You get low uh minimum order
[02:52:48] the best. You get low uh minimum order quantities with very high quality. And
[02:52:51] quantities with very high quality. And they can really just do anything. It's
[02:52:54] they can really just do anything. It's actually pretty insane. And they just
[02:52:57] actually pretty insane. And they just have so much capacity to like do all of
[02:53:00] have so much capacity to like do all of it. Like enough said. They're the goats.
[02:53:03] it. Like enough said. They're the goats. That's all you all got to know.
[02:53:05] That's all you all got to know. Um, so I will show you guys real quick
[02:53:08] Um, so I will show you guys real quick how to find the Chinese ones as well.
[02:53:10] how to find the Chinese ones as well. And you can also find other
[02:53:12] And you can also find other manufacturers on Alibaba. So I will show
[02:53:14] manufacturers on Alibaba. So I will show you guys how to do that. But first,
[02:53:17] you guys how to do that. But first, let's look at another of these. I've
[02:53:20] let's look at another of these. I've actually seen this one before.
[02:53:35] Um Oh, bro.
[02:53:38] Um Oh, bro. ASBX. This one right here is a good one.
[02:53:42] ASBX. This one right here is a good one. All right, so this one is in Portugal.
[02:53:44] All right, so this one is in Portugal. Portugal has [ __ ] top tier quality,
[02:53:48] Portugal has [ __ ] top tier quality, but with quality comes price. In
[02:53:51] but with quality comes price. In Portugal, it is going to be a little bit
[02:53:53] Portugal, it is going to be a little bit more expensive, but this manufacturer,
[02:53:56] more expensive, but this manufacturer, they do really great work actually from
[02:53:58] they do really great work actually from what I've seen. I've never worked with
[02:54:00] what I've seen. I've never worked with them, but um 50 pieces. I'm honestly
[02:54:03] them, but um 50 pieces. I'm honestly considering working with this um you
[02:54:06] considering working with this um you know, now that the tariffs I before like
[02:54:10] know, now that the tariffs I before like I can get everything made in China for a
[02:54:13] I can get everything made in China for a lower cost at you know, pretty much the
[02:54:15] lower cost at you know, pretty much the same. like all the quality in China is
[02:54:17] same. like all the quality in China is really like top tier as well and it's
[02:54:21] really like top tier as well and it's cheaper. But yeah, anyways, um this is a
[02:54:26] cheaper. But yeah, anyways, um this is a good manufacturer though and they are
[02:54:27] good manufacturer though and they are based in Portugal and so see the benefit
[02:54:30] based in Portugal and so see the benefit with this one is that you can see so
[02:54:33] with this one is that you can see so many examples of what they've made and
[02:54:34] many examples of what they've made and it's all like they have so many good
[02:54:36] it's all like they have so many good examples of like street wear
[02:54:39] examples of like street wear [ __ ] So they have blanks on their
[02:54:42] [ __ ] So they have blanks on their website.
[02:54:44] website. Let me show
[02:54:46] Let me show y'all. So, they have like some pretty
[02:54:48] y'all. So, they have like some pretty fire blanks on their
[02:54:50] fire blanks on their website. So, you can see where is all
[02:54:55] website. So, you can see where is all the photos. Let's just go to their
[02:54:56] the photos. Let's just go to their Instagram. So, if we go to their
[02:54:58] Instagram. So, if we go to their Instagram, we are going to see some fire
[02:55:00] Instagram, we are going to see some fire examples. So, I've already seen their
[02:55:02] examples. So, I've already seen their Instagram. So, look, this is all stuff
[02:55:05] Instagram. So, look, this is all stuff that they made before. These are great
[02:55:07] that they made before. These are great examples for street wear. Like, bro,
[02:55:10] examples for street wear. Like, bro, that is hella
[02:55:12] that is hella sick. All of this
[02:55:14] sick. All of this and it's lowQ. So, this is a great
[02:55:18] and it's lowQ. So, this is a great option.
[02:55:20] option. Um, yeah, really high quality as well.
[02:55:23] Um, yeah, really high quality as well. 500 GSM, very trustworthy manufacturer
[02:55:26] 500 GSM, very trustworthy manufacturer as well because they're also posting
[02:55:29] as well because they're also posting some behind the scenes. Always good to
[02:55:32] some behind the scenes. Always good to see the behind the scenes so you know
[02:55:33] see the behind the scenes so you know it's a legit
[02:55:35] it's a legit factory. Um, they could honestly they
[02:55:38] factory. Um, they could honestly they could probably even take content photos
[02:55:40] could probably even take content photos for you if you just asked them to do
[02:55:41] for you if you just asked them to do some of this. you could get some
[02:55:43] some of this. you could get some content, too. So, yeah, this is a good
[02:55:46] content, too. So, yeah, this is a good one.
[02:55:47] one. Um, and as you can see, this was off of
[02:55:50] Um, and as you can see, this was off of one of those lists. So, you really just
[02:55:52] one of those lists. So, you really just got to search. Most of y'all are just
[02:55:54] got to search. Most of y'all are just lazy. I'm sorry,
[02:55:56] lazy. I'm sorry, but people are always asking like for
[02:55:58] but people are always asking like for the shortcuts and [ __ ] Like, literally,
[02:56:00] the shortcuts and [ __ ] Like, literally, just go on Google and search like spend
[02:56:02] just go on Google and search like spend if you spend like Okay, here's the
[02:56:05] if you spend like Okay, here's the thing. I've spent hours researching
[02:56:07] thing. I've spent hours researching because I it's important to find a good
[02:56:10] because I it's important to find a good manufacturer. I have spent hours doing
[02:56:11] manufacturer. I have spent hours doing it. Y'all are looking for like five
[02:56:13] it. Y'all are looking for like five minute solutions. Y'all got to put in
[02:56:15] minute solutions. Y'all got to put in the time to [ __ ] figure it out. So,
[02:56:19] the time to [ __ ] figure it out. So, anyways, um yeah, there's a good
[02:56:22] anyways, um yeah, there's a good one. Okay, now let's go to
[02:56:26] one. Okay, now let's go to Alibaba. All right, here we are on
[02:56:29] Alibaba. All right, here we are on Alibaba.com. So, if you don't know what
[02:56:31] Alibaba.com. So, if you don't know what this website is, it pretty much connects
[02:56:33] this website is, it pretty much connects you with manufacturers. This is where I
[02:56:36] you with manufacturers. This is where I talk to all of my manufacturers and
[02:56:38] talk to all of my manufacturers and where I've got all of my manufacturers
[02:56:40] where I've got all of my manufacturers from as well. Um, and most of them are
[02:56:44] from as well. Um, and most of them are in China. However, not every
[02:56:47] in China. However, not every manufacturer on here is from
[02:56:49] manufacturer on here is from China. So, pretty much if I wanted to
[02:56:52] China. So, pretty much if I wanted to come on here and I wanted a like zip-up
[02:56:57] come on here and I wanted a like zip-up hoodie, you can get as specific as you
[02:56:59] hoodie, you can get as specific as you want. You'd say zip-up hoodie 500
[02:57:02] want. You'd say zip-up hoodie 500 GSM custom puff print. Yeah, let's just
[02:57:04] GSM custom puff print. Yeah, let's just [ __ ] do that. So, now we're going to
[02:57:09] [ __ ] do that. So, now we're going to see a ton of examples pop up, but again,
[02:57:12] see a ton of examples pop up, but again, how do you know which one to pick? So,
[02:57:14] how do you know which one to pick? So, the first thing is you're going to want
[02:57:17] the first thing is you're going to want to look
[02:57:19] to look at you want to click verified supplier.
[02:57:22] at you want to click verified supplier. That means they are legit. They've been
[02:57:25] That means they are legit. They've been inspected. And you're want to click
[02:57:27] inspected. And you're want to click trade assurance. That is like order
[02:57:29] trade assurance. That is like order protection. It's like insurance for your
[02:57:31] protection. It's like insurance for your order. Definitely want that on.
[02:57:34] order. Definitely want that on. And then I always do four and a half
[02:57:35] And then I always do four and a half stars and up. Those are about the three
[02:57:38] stars and up. Those are about the three musthaves on
[02:57:40] musthaves on here.
[02:57:41] here. Um, you don't really have to select
[02:57:47] like usually you can select like OEM
[02:57:51] like usually you can select like OEM just means if they can make custom
[02:57:52] just means if they can make custom products, but pretty much all of these
[02:57:54] products, but pretty much all of these are going to be able to do custom
[02:57:55] are going to be able to do custom products anyways. So I would just look
[02:57:57] products anyways. So I would just look at this like 4.9 stars out of five.
[02:58:00] at this like 4.9 stars out of five. That's pretty damn good.
[02:58:02] That's pretty damn good. All of these are actually great.
[02:58:05] All of these are actually great. Um, the way that you would figure out
[02:58:07] Um, the way that you would figure out which one to work with though is because
[02:58:09] which one to work with though is because because all of these companies should be
[02:58:11] because all of these companies should be solid.
[02:58:12] solid. Um, the way you'd figure out which one
[02:58:15] Um, the way you'd figure out which one to work with is by making a tech pack
[02:58:18] to work with is by making a tech pack and then sending your tech pack to the
[02:58:22] and then sending your tech pack to the manufacturer. And I will include I'll
[02:58:24] manufacturer. And I will include I'll show you guys how to make a tech pack.
[02:58:26] show you guys how to make a tech pack. Tech packs are pretty simple, but so
[02:58:30] Tech packs are pretty simple, but so you'll just click chat now and just send
[02:58:33] you'll just click chat now and just send them your tech pack and get a quote from
[02:58:36] them your tech pack and get a quote from all of them and then compare the quote.
[02:58:39] all of them and then compare the quote. The things I would ask for is how much
[02:58:41] The things I would ask for is how much does a sample cost, how much does it
[02:58:43] does a sample cost, how much does it cost for bulk, and then how much does it
[02:58:46] cost for bulk, and then how much does it cost or how long will it take to make
[02:58:48] cost or how long will it take to make the sample, and then how long will it
[02:58:50] the sample, and then how long will it take to make the bulk? And those are
[02:58:52] take to make the bulk? And those are going to be like the four things that I
[02:58:53] going to be like the four things that I always ask for. And pretty much
[02:58:55] always ask for. And pretty much whichever one has the best prices with
[02:58:58] whichever one has the best prices with the quickest time would be the one that
[02:59:00] the quickest time would be the one that I would go with. And let's say there's a
[02:59:02] I would go with. And let's say there's a couple that are in the same range. Then
[02:59:04] couple that are in the same range. Then you can negotiate with them and say,
[02:59:06] you can negotiate with them and say, "Well, this manufacturer told me they
[02:59:08] "Well, this manufacturer told me they can do the sample for 120. Like, can you
[02:59:10] can do the sample for 120. Like, can you guys do 110 or could you guys do 120 and
[02:59:14] guys do 110 or could you guys do 120 and do it in a week?" You know, just
[02:59:16] do it in a week?" You know, just negotiating with them and seeing if they
[02:59:18] negotiating with them and seeing if they can budge on any of it, if you can get a
[02:59:20] can budge on any of it, if you can get a better deal or get it quicker, anything
[02:59:23] better deal or get it quicker, anything like that. Um, but yeah, all of these
[02:59:26] like that. Um, but yeah, all of these look pretty good. If you wanted to
[02:59:28] look pretty good. If you wanted to further vet these manufacturers and like
[02:59:30] further vet these manufacturers and like make sure that they are like really
[02:59:32] make sure that they are like really good, what I would do is go
[02:59:35] good, what I would do is go to their profile
[02:59:39] to their profile here. So 4.8 out of five stars, 180
[02:59:43] here. So 4.8 out of five stars, 180 reviews. So the thing about Alibaba is
[02:59:46] reviews. So the thing about Alibaba is there's 180 reviews here, but you can
[02:59:49] there's 180 reviews here, but you can actually find that they will probably
[02:59:50] actually find that they will probably have way more than 180 reviews. And I
[02:59:53] have way more than 180 reviews. And I will show y'all. So this is uh it's
[02:59:56] will show y'all. So this is uh it's weird. I don't know why it show it
[02:59:58] weird. I don't know why it show it doesn't show actually I do know it just
[03:00:01] doesn't show actually I do know it just shows the um reviews in the past year.
[03:00:05] shows the um reviews in the past year. So this is they have 180 reviews in the
[03:00:08] So this is they have 180 reviews in the past year. So that's not all of their
[03:00:11] past year. So that's not all of their reviews. But if you go here you can see
[03:00:13] reviews. But if you go here you can see there's 500 reviews with pictures. So
[03:00:15] there's 500 reviews with pictures. So then it's like how is there only 180?
[03:00:17] then it's like how is there only 180? But with pictures there's all these. So,
[03:00:24] um, yeah, the way to find out all of the
[03:00:27] um, yeah, the way to find out all of the reviews, though, that's not actually the
[03:00:29] reviews, though, that's not actually the method. The method is to go to their
[03:00:32] method. The method is to go to their product page. Literally, just click on
[03:00:34] product page. Literally, just click on any product. It doesn't
[03:00:36] any product. It doesn't matter. And then scroll down. And if you
[03:00:40] matter. And then scroll down. And if you keep scrolling
[03:00:45] down, keep scrolling down.
[03:00:51] keeps Jesus
[03:00:54] Christ. Oh my gosh.
[03:00:58] Christ. Oh my gosh. Wait. Oh my god. I passed
[03:01:04] it. Jesus.
[03:01:07] it. Jesus. Um, what? Hold up. Oh, there it is.
[03:01:12] Um, what? Hold up. Oh, there it is. Jesus Christ. Okay. 2,500 reviews, bro.
[03:01:16] Jesus Christ. Okay. 2,500 reviews, bro. That's crazy. Are you kidding me?
[03:01:19] That's crazy. Are you kidding me? 4.8 with 2,500 reviews. This is a great
[03:01:23] 4.8 with 2,500 reviews. This is a great manufacturer right here. Obviously, with
[03:01:26] manufacturer right here. Obviously, with that many reviews. So, now the next
[03:01:29] that many reviews. So, now the next thing that I would do after seeing this
[03:01:31] thing that I would do after seeing this that they do have these fire reviews is
[03:01:35] that they do have these fire reviews is I would click on the with photos and
[03:01:38] I would click on the with photos and videos one and look at photos of what
[03:01:41] videos one and look at photos of what people have actually gotten made.
[03:01:43] people have actually gotten made. And by doing this, you'll sometimes I've
[03:01:46] And by doing this, you'll sometimes I've actually found a lot of brands that I
[03:01:49] actually found a lot of brands that I know personally um through the photos.
[03:01:52] know personally um through the photos. Definitely a couple times. And it's nice
[03:01:54] Definitely a couple times. And it's nice cuz like if you see their brand name,
[03:01:55] cuz like if you see their brand name, you can look them up on Instagram and
[03:01:58] you can look them up on Instagram and just, you know, see what customers are
[03:02:01] just, you know, see what customers are saying about the products and [ __ ] like
[03:02:03] saying about the products and [ __ ] like if it's high quality and [ __ ] like that.
[03:02:05] if it's high quality and [ __ ] like that. So pretty clutch as you can see. Like
[03:02:07] So pretty clutch as you can see. Like this one, this
[03:02:08] this one, this person, it's like, yeah, looks nice
[03:02:11] person, it's like, yeah, looks nice quality. So very trustworthy and five
[03:02:15] quality. So very trustworthy and five stars. Everything as I ordered
[03:02:16] stars. Everything as I ordered definitely buy from them again. So that
[03:02:19] definitely buy from them again. So that is dope. Yes sir. Assembled
[03:02:22] is dope. Yes sir. Assembled service. All right. So yeah, great
[03:02:25] service. All right. So yeah, great manufacturer. That is the method. But
[03:02:28] manufacturer. That is the method. But tariffs might be [ __ ] So, what you
[03:02:31] tariffs might be [ __ ] So, what you would do is on this page
[03:02:36] would do is on this page here is instead of having it be
[03:02:41] here is instead of having it be China. Oh, wait. Where is
[03:02:45] China. Oh, wait. Where is it? Right. What the [ __ ] You're going
[03:02:48] it? Right. What the [ __ ] You're going to want to find
[03:02:50] to want to find where they must have just updated this
[03:02:53] where they must have just updated this or something. What the
[03:02:54] or something. What the hell? What? Let me just let me find it
[03:02:57] hell? What? Let me just let me find it and get back to y'all. Oh, I know why
[03:02:59] and get back to y'all. Oh, I know why it's not showing up. It's because I'm
[03:03:01] it's not showing up. It's because I'm under the product section. So, you're
[03:03:03] under the product section. So, you're gonna want to go to this supplier
[03:03:04] gonna want to go to this supplier section here. Same thing. Well,
[03:03:08] section here. Same thing. Well, actually, wait to do that. So, under
[03:03:10] actually, wait to do that. So, under suppliers, then we're going to go to
[03:03:12] suppliers, then we're going to go to supplier country slash
[03:03:14] supplier country slash region and we're just going to select a
[03:03:18] region and we're just going to select a few of them. So, we'll do
[03:03:21] few of them. So, we'll do India. So, let me just show you guys
[03:03:23] India. So, let me just show you guys real quick before I select the other
[03:03:24] real quick before I select the other ones. As you can see, selecting India,
[03:03:27] ones. As you can see, selecting India, zero reviews, bro. Zero reviews. Zero
[03:03:32] zero reviews, bro. Zero reviews. Zero reviews. See what I'm saying? They just
[03:03:35] reviews. See what I'm saying? They just don't have reviews. And it's a lot
[03:03:37] don't have reviews. And it's a lot harder to actually vet them. And they're
[03:03:40] harder to actually vet them. And they're also not verified either. So, that means
[03:03:41] also not verified either. So, that means that they don't have the trade
[03:03:43] that they don't have the trade assurance, which is the insurance like I
[03:03:44] assurance, which is the insurance like I was talking about.
[03:03:47] was talking about. Um and yeah, so India not a good option
[03:03:52] Um and yeah, so India not a good option on Alibaba really. But if you go to
[03:03:57] on Alibaba really. But if you go to Pakistan, there are a couple that do
[03:04:00] Pakistan, there are a couple that do actually have reviews. Okay, let's just
[03:04:03] actually have reviews. Okay, let's just sort this. Go four and a half stars and
[03:04:06] sort this. Go four and a half stars and up. So, we're getting a couple. You
[03:04:09] up. So, we're getting a couple. You know, not as good. Definitely not as
[03:04:12] know, not as good. Definitely not as many, but at least there's a
[03:04:15] many, but at least there's a few. So, yeah, let's look at this one.
[03:04:17] few. So, yeah, let's look at this one. Announce
[03:04:19] Announce Sports. Four and a half out of or 4.7
[03:04:23] Sports. Four and a half out of or 4.7 out of five
[03:04:24] out of five stars. So, not bad. And then they also
[03:04:27] stars. So, not bad. And then they also have photos of their
[03:04:30] products. Um, yeah. So, then you can
[03:04:33] products. Um, yeah. So, then you can just look through their product page.
[03:04:36] just look through their product page. And I would go to see if they have any
[03:04:39] And I would go to see if they have any videos though.
[03:04:43] doesn't look like I have
[03:04:44] doesn't look like I have videos. So, I guess then what I would do
[03:04:47] videos. So, I guess then what I would do is contact them and ask them for to send
[03:04:50] is contact them and ask them for to send photos of their products. However, there
[03:04:52] photos of their products. However, there is a much better way to find Pakistan
[03:04:55] is a much better way to find Pakistan manufacturers, which I will also show
[03:04:57] manufacturers, which I will also show you
[03:04:58] you guys. Um, okay. So, that's going to be
[03:05:01] guys. Um, okay. So, that's going to be how you would do it on Alibaba,
[03:05:03] how you would do it on Alibaba, though.
[03:05:04] though. [Music]
[03:05:05] [Music] And so, you can still search for other
[03:05:08] And so, you can still search for other ones on there. Like I said though, China
[03:05:11] ones on there. Like I said though, China is going to be the best and it is kind
[03:05:12] is going to be the best and it is kind of hard to find other countries on here.
[03:05:16] of hard to find other countries on here. They do exist, but not that many of
[03:05:20] They do exist, but not that many of them. So like this one, this is now
[03:05:23] them. So like this one, this is now searching in Turkey. We do have a
[03:05:26] searching in Turkey. We do have a actually Okay, so we got a couple
[03:05:28] actually Okay, so we got a couple options. Not bad. Um, so it looks like
[03:05:31] options. Not bad. Um, so it looks like they got some street wear
[03:05:35] [ __ ] Okay, and it doesn't work. All
[03:05:38] [ __ ] Okay, and it doesn't work. All right, let's just um show you the other
[03:05:41] right, let's just um show you the other method then. Okay, so now we're on
[03:05:43] method then. Okay, so now we're on Instagram. This is the other method to
[03:05:46] Instagram. This is the other method to find manufacturers. So, this is like
[03:05:48] find manufacturers. So, this is like hella easy. Again, guys, it's easy.
[03:05:51] hella easy. Again, guys, it's easy. Don't over complicate it. You just look
[03:05:53] Don't over complicate it. You just look up
[03:05:55] up lowq
[03:05:57] lowq streetear
[03:05:59] streetear manufacturer. We're just going to search
[03:06:01] manufacturer. We're just going to search that up and let's see what pops
[03:06:05] that up and let's see what pops up. All right. So now let's just take a
[03:06:10] up. All right. So now let's just take a look. So
[03:06:14] look. So um this one is by Labware
[03:06:17] um this one is by Labware Studios. Y'all can check them
[03:06:19] Studios. Y'all can check them out. Let's see. But this one, nope, not
[03:06:22] out. Let's see. But this one, nope, not that. Uh
[03:06:24] that. Uh [Music]
[03:06:26] [Music] no, just going to keep looking. Okay.
[03:06:29] no, just going to keep looking. Okay. No, these are all just brands. We're
[03:06:31] No, these are all just brands. We're looking for
[03:06:33] looking for manufacturers. Wally up. Okay. So, this
[03:06:35] manufacturers. Wally up. Okay. So, this is a manufacturer here, Wall-E apparel.
[03:06:39] is a manufacturer here, Wall-E apparel. So, this is a manufacturer in
[03:06:43] So, this is a manufacturer in Pakistan. And how you can tell if this
[03:06:47] Pakistan. And how you can tell if this is like a good manufacturer though is
[03:06:50] is like a good manufacturer though is you're going to look for story
[03:06:51] you're going to look for story highlights like this showing reviews.
[03:06:54] highlights like this showing reviews. So, it's like, yeah, this is proof that
[03:06:57] So, it's like, yeah, this is proof that they are actually making
[03:07:00] they are actually making clothes and that people are actually
[03:07:03] clothes and that people are actually happy with it.
[03:07:05] happy with it. So yeah, looks solid, you know, can
[03:07:08] So yeah, looks solid, you know, can trust that if you order, you're not
[03:07:10] trust that if you order, you're not going to get
[03:07:11] going to get scammed.
[03:07:13] scammed. Um, and then they have plenty of
[03:07:15] Um, and then they have plenty of examples. So a lot of these though might
[03:07:17] examples. So a lot of these though might not. A lot of these look like they
[03:07:20] not. A lot of these look like they actually just took these photos from
[03:07:22] actually just took these photos from other brands. So I don't think they
[03:07:24] other brands. So I don't think they actually made
[03:07:25] actually made this. A lot of manufacturers do that.
[03:07:31] However, if you do look, yeah, it looks
[03:07:34] However, if you do look, yeah, it looks like they probably are just taking these
[03:07:36] like they probably are just taking these photos. But what you can do to see stuff
[03:07:39] photos. But what you can do to see stuff that they've actually made obviously in
[03:07:41] that they've actually made obviously in the highlight like this and then just go
[03:07:43] the highlight like this and then just go into other highlights. So like
[03:07:44] into other highlights. So like production, you can
[03:07:46] production, you can see more. Let's see. I guess not not too
[03:07:51] see more. Let's see. I guess not not too many
[03:07:53] many examples. So a couple examples. Not too
[03:07:56] examples. So a couple examples. Not too many.
[03:07:58] many. But again, what I would do is just hit
[03:08:02] But again, what I would do is just hit them up. Um, here's their WhatsApp
[03:08:07] them up. Um, here's their WhatsApp number. Where is their WhatsApp? There's
[03:08:10] number. Where is their WhatsApp? There's their WhatsApp number right there. And
[03:08:12] their WhatsApp number right there. And just WhatsApp them and say, "Yeah, I'm
[03:08:15] just WhatsApp them and say, "Yeah, I'm looking to get like send I would send
[03:08:16] looking to get like send I would send them a photo of something similar that
[03:08:19] them a photo of something similar that you want." So, let's say you wanted to
[03:08:20] you want." So, let's say you wanted to make a similar like tracksuit like this.
[03:08:23] make a similar like tracksuit like this. send them this photo and say, "Yo, I
[03:08:25] send them this photo and say, "Yo, I want to make something um just like
[03:08:27] want to make something um just like these or like similar to these. Can you
[03:08:29] these or like similar to these. Can you send me photos of stuff you guys have
[03:08:31] send me photos of stuff you guys have made recently like this before?" And
[03:08:34] made recently like this before?" And then you can just see and if they just
[03:08:36] then you can just see and if they just send you this or they're like, "Oh, we
[03:08:37] send you this or they're like, "Oh, we made that." Be like, "Do you have any
[03:08:39] made that." Be like, "Do you have any more photos?" Or like, "Do you have any
[03:08:40] more photos?" Or like, "Do you have any videos like of it in production or
[03:08:42] videos like of it in production or something?" Just cuz Yeah, these they
[03:08:45] something?" Just cuz Yeah, these they definitely just took this off of the
[03:08:46] definitely just took this off of the brand's page. So maybe they made it,
[03:08:49] brand's page. So maybe they made it, maybe they didn't, but hard to know.
[03:08:55] But yeah, that is going to be the
[03:08:57] But yeah, that is going to be the method. Um, now when it comes to
[03:08:59] method. Um, now when it comes to payments, don't be paying manufacturers
[03:09:03] payments, don't be paying manufacturers with without payment protection. Like so
[03:09:07] with without payment protection. Like so many people get scammed specifically by
[03:09:10] many people get scammed specifically by Pakistan manufacturers. A lot of people
[03:09:11] Pakistan manufacturers. A lot of people have gotten scammed by Pakistan
[03:09:13] have gotten scammed by Pakistan manufacturers before. Like new clothing
[03:09:15] manufacturers before. Like new clothing brand owners save up two bands and then
[03:09:17] brand owners save up two bands and then send it over
[03:09:19] send it over and just get [ __ ] But um to prevent
[03:09:23] and just get [ __ ] But um to prevent that, you have to use secure payments.
[03:09:27] that, you have to use secure payments. So like that's why it's nice here it
[03:09:29] So like that's why it's nice here it says they have secured
[03:09:31] says they have secured payments. So the way that you're going
[03:09:33] payments. So the way that you're going to do that is by paying with PayPal or
[03:09:37] to do that is by paying with PayPal or Zoom. It's called Zoom.
[03:09:39] Zoom. It's called Zoom. XOM. And the
[03:09:42] XOM. And the way to do that is by sending it with uh
[03:09:47] way to do that is by sending it with uh through goods and services, not
[03:09:49] through goods and services, not through friends and family. Because if
[03:09:52] through friends and family. Because if you send it through friends and family,
[03:09:55] you send it through friends and family, then you have no payment protection. And
[03:09:58] then you have no payment protection. And the chances of you getting scammed are
[03:10:00] the chances of you getting scammed are now much higher. Because if you do have
[03:10:02] now much higher. Because if you do have the payment protection on and they scam
[03:10:04] the payment protection on and they scam you, then you can just dispute the
[03:10:06] you, then you can just dispute the charge and get your money back. And it's
[03:10:07] charge and get your money back. And it's [ __ ] easy. But if you don't have
[03:10:10] [ __ ] easy. But if you don't have that, then you're screwed if they are
[03:10:13] that, then you're screwed if they are scamming you. And that's why so many
[03:10:14] scamming you. And that's why so many people get scammed is because they send
[03:10:16] people get scammed is because they send money with like Western Union or Cash
[03:10:18] money with like Western Union or Cash App or Zel or Apple Pay. And none of
[03:10:21] App or Zel or Apple Pay. And none of that offers payment
[03:10:23] that offers payment protection. So them [ __ ] get
[03:10:26] protection. So them [ __ ] get scammed and they don't get their money
[03:10:27] scammed and they don't get their money back because they can't dispute the
[03:10:29] back because they can't dispute the charge. So use PayPal or Zoom, which is
[03:10:33] charge. So use PayPal or Zoom, which is actually a service by PayPal. again. XO
[03:10:37] actually a service by PayPal. again. XO M
[03:10:39] M Zoom and
[03:10:43] yeah. All right. So, here we got the
[03:10:46] yeah. All right. So, here we got the marketing for clothing brands lesson.
[03:10:49] marketing for clothing brands lesson. Um, so just quick
[03:10:52] Um, so just quick overview. Here's the definition of
[03:10:54] overview. Here's the definition of marketing. The activity or business of
[03:10:56] marketing. The activity or business of promoting and selling products or
[03:10:57] promoting and selling products or services, including market research and
[03:11:00] services, including market research and advertising. So, you're essentially just
[03:11:02] advertising. So, you're essentially just guiding customers through a funnel to
[03:11:04] guiding customers through a funnel to eventually purchase your products. So,
[03:11:08] eventually purchase your products. So, you have a product, you show people why
[03:11:10] you have a product, you show people why they should buy it, and if you do a good
[03:11:12] they should buy it, and if you do a good job, they will place an order. So,
[03:11:15] job, they will place an order. So, before you start, marketing starts with
[03:11:18] before you start, marketing starts with a great product, and good marketing
[03:11:21] a great product, and good marketing rarely makes up for a shitty product.
[03:11:25] rarely makes up for a shitty product. So,
[03:11:27] So, don't be marketing a bad product.
[03:11:29] don't be marketing a bad product. Basically, before you get started on
[03:11:32] Basically, before you get started on marketing, you are going to want to have
[03:11:35] marketing, you are going to want to have a really solid product or else all your
[03:11:37] a really solid product or else all your marketing efforts are just just not
[03:11:40] marketing efforts are just just not going to be performing well and it's
[03:11:42] going to be performing well and it's just be a waste of your time and money.
[03:11:44] just be a waste of your time and money. So, start with a good product. All
[03:11:46] So, start with a good product. All right, so here are some actual methods
[03:11:50] right, so here are some actual methods for marketing.
[03:11:52] for marketing. Basically, here's the funnel which we
[03:11:56] Basically, here's the funnel which we have all of this which goes into a clean
[03:11:59] have all of this which goes into a clean website and so we're directing our
[03:12:02] website and so we're directing our audience to our website to actually
[03:12:06] audience to our website to actually place an order. And so we have organic
[03:12:09] place an order. And so we have organic content which is going to be through
[03:12:13] content which is going to be through Instagram and Tik Tok is going to be
[03:12:16] Instagram and Tik Tok is going to be your primary focus. With Instagram
[03:12:19] your primary focus. With Instagram specifically aesthetics and high quality
[03:12:22] specifically aesthetics and high quality content is most important whereas with
[03:12:25] content is most important whereas with Tik Tok
[03:12:26] Tik Tok consistency is much more important. So
[03:12:30] consistency is much more important. So on
[03:12:31] on Instagram the way that you actually are
[03:12:33] Instagram the way that you actually are presenting the clothes matters much
[03:12:36] presenting the clothes matters much more. Um and then again here less is
[03:12:40] more. Um and then again here less is more with Instagram whereas with Tik Tok
[03:12:44] more with Instagram whereas with Tik Tok it is something where the presentation
[03:12:47] it is something where the presentation is not as important. So on Tik Tok
[03:12:51] is not as important. So on Tik Tok consistency is more important and just
[03:12:54] consistency is more important and just really posting every day as much as
[03:12:56] really posting every day as much as possible. And that's just the way that
[03:12:59] possible. And that's just the way that those platforms work. Um, Tik Tok, you
[03:13:03] those platforms work. Um, Tik Tok, you can really post more content. You'll see
[03:13:05] can really post more content. You'll see a lot of brands actually just kind of
[03:13:06] a lot of brands actually just kind of spamming content, which can actually
[03:13:09] spamming content, which can actually work. It's obviously the content should
[03:13:11] work. It's obviously the content should be high quality as well, but on Tik Tok,
[03:13:15] be high quality as well, but on Tik Tok, you can kind of get away with spamming
[03:13:17] you can kind of get away with spamming content. Um, so with Tik Tok, I would
[03:13:22] content. Um, so with Tik Tok, I would recommend it's best to post like at
[03:13:24] recommend it's best to post like at least once a day. I would say up to like
[03:13:26] least once a day. I would say up to like three times a day. And with that, you
[03:13:30] three times a day. And with that, you are just going to want to space out your
[03:13:32] are just going to want to space out your posts. So, you might post once at say
[03:13:36] posts. So, you might post once at say 12:00 p.m., next post at 3:00 p.m. and
[03:13:40] 12:00 p.m., next post at 3:00 p.m. and then the third one at 6:00 p.m. Just
[03:13:43] then the third one at 6:00 p.m. Just because if you post
[03:13:46] because if you post within too close of a time frame, it's
[03:13:49] within too close of a time frame, it's actually going to like not promote your
[03:13:52] actually going to like not promote your content because they'll see that as
[03:13:55] content because they'll see that as technically like spamming the platform.
[03:13:57] technically like spamming the platform. So, when I'm saying spamming, I'm really
[03:13:59] So, when I'm saying spamming, I'm really just saying like maybe three posts total
[03:14:03] just saying like maybe three posts total because you also want to be focused on
[03:14:05] because you also want to be focused on posting quality content that's actually
[03:14:07] posting quality content that's actually going to perform well. So, so with
[03:14:09] going to perform well. So, so with Instagram,
[03:14:12] Instagram, um the aesthetics, like I said, matter
[03:14:14] um the aesthetics, like I said, matter much more. Less is more with Instagram.
[03:14:18] much more. Less is more with Instagram. um with reals. So, Instagram feed versus
[03:14:21] um with reals. So, Instagram feed versus Instagram reels is like a whole
[03:14:23] Instagram reels is like a whole different game where the feed should be
[03:14:27] different game where the feed should be very clean and have that like really
[03:14:31] very clean and have that like really solid
[03:14:33] solid presentation as well as just being high
[03:14:35] presentation as well as just being high quality content. And then same thing
[03:14:38] quality content. And then same thing with the reels as well,
[03:14:41] with the reels as well, but a little bit less so than the feed.
[03:14:45] but a little bit less so than the feed. So, with the feed, you'll want to have
[03:14:46] So, with the feed, you'll want to have your your um product
[03:14:49] your your um product flatlays, model photos, stuff like that
[03:14:52] flatlays, model photos, stuff like that that is like very clean and u high
[03:14:56] that is like very clean and u high production. And then for reals, you can
[03:14:59] production. And then for reals, you can have, you know, kind of some similar
[03:15:02] have, you know, kind of some similar content to Tik Tok, but there are
[03:15:05] content to Tik Tok, but there are different ways that it has to be
[03:15:06] different ways that it has to be presented. Um, so for Instagram, the
[03:15:09] presented. Um, so for Instagram, the other thing is social proof. So with
[03:15:12] other thing is social proof. So with having less is more, it's better to have
[03:15:16] having less is more, it's better to have say three posts on your Instagram feed
[03:15:20] say three posts on your Instagram feed that all have higher engagement versus
[03:15:24] that all have higher engagement versus say 10 posts with low engagement. And so
[03:15:28] say 10 posts with low engagement. And so with those three posts that do have the
[03:15:31] with those three posts that do have the high engagement, people will come to
[03:15:32] high engagement, people will come to your feed and see like this post has say
[03:15:36] your feed and see like this post has say 500 likes and 50 comments or something.
[03:15:40] 500 likes and 50 comments or something. So they can see that people are engaging
[03:15:41] So they can see that people are engaging with the content and that people are
[03:15:43] with the content and that people are commenting on it like, "Yo, this is
[03:15:45] commenting on it like, "Yo, this is sick. I'm gonna cop this or you know,
[03:15:48] sick. I'm gonna cop this or you know, just cop this, whatever." And so ways
[03:15:51] just cop this, whatever." And so ways you can actually get the social proof,
[03:15:52] you can actually get the social proof, too,
[03:15:54] too, um, is in the beginning
[03:15:58] um, is in the beginning because you might you probably don't
[03:16:00] because you might you probably don't have as many fans in the beginning of
[03:16:01] have as many fans in the beginning of your brand. So, what you can do is have
[03:16:05] your brand. So, what you can do is have friends and family comment on it. Just
[03:16:07] friends and family comment on it. Just because it's like the analogy with the
[03:16:10] because it's like the analogy with the tip jar, like if the tip jar is empty,
[03:16:12] tip jar, like if the tip jar is empty, less people actually put money in it.
[03:16:15] less people actually put money in it. But once you put money in it, people are
[03:16:17] But once you put money in it, people are more likely to actually put more money
[03:16:20] more likely to actually put more money inside the tip jar. So, it's the same
[03:16:22] inside the tip jar. So, it's the same thing. Once people see that people are
[03:16:25] thing. Once people see that people are commenting on your post, more people are
[03:16:28] commenting on your post, more people are actually going to comment because a lot
[03:16:30] actually going to comment because a lot of people
[03:16:32] of people um do follow the crowd whether they
[03:16:34] um do follow the crowd whether they realize it or
[03:16:36] realize it or not. So with your organic content, you
[03:16:40] not. So with your organic content, you need to have unique messaging, a unique
[03:16:43] need to have unique messaging, a unique aesthetic, and then a winning product.
[03:16:46] aesthetic, and then a winning product. So, you have to think about what makes
[03:16:48] So, you have to think about what makes your brand stand out versus every other
[03:16:51] your brand stand out versus every other brand because people when they're
[03:16:54] brand because people when they're scrolling on Instagram, on Tik Tok,
[03:16:57] scrolling on Instagram, on Tik Tok, they're seeing thousands, you know,
[03:16:59] they're seeing thousands, you know, hundreds of brands if not thousands per
[03:17:02] hundreds of brands if not thousands per day. Also getting hit with tons of ads.
[03:17:05] day. Also getting hit with tons of ads. Like literally every like three to five
[03:17:07] Like literally every like three to five posts you'll see an ad. So, you have to
[03:17:11] posts you'll see an ad. So, you have to think about what makes your brand stand
[03:17:14] think about what makes your brand stand out.
[03:17:16] out. And that ties back to your foundation
[03:17:18] And that ties back to your foundation of, you know, why did you start the
[03:17:21] of, you know, why did you start the brand? What is it that actually sets
[03:17:23] brand? What is it that actually sets your brand apart? And like at the end of
[03:17:26] your brand apart? And like at the end of the day, what like why are you doing
[03:17:29] the day, what like why are you doing this? You know, like your unique message
[03:17:33] this? You know, like your unique message and reason for existing. So you can play
[03:17:36] and reason for existing. So you can play into that with your marketing which will
[03:17:38] into that with your marketing which will make your content stand out against
[03:17:41] make your content stand out against other people.
[03:17:42] other people. And then a winning product. Of course,
[03:17:45] And then a winning product. Of course, like I said, you shouldn't be marketing
[03:17:47] like I said, you shouldn't be marketing without a good product because it
[03:17:50] without a good product because it doesn't matter how many people, like if
[03:17:52] doesn't matter how many people, like if you paid to have 100,000 people view
[03:17:55] you paid to have 100,000 people view your video, but it's a bad product, it's
[03:17:58] your video, but it's a bad product, it's not going to get good engagement because
[03:18:00] not going to get good engagement because it's a bad product, you know? So, it's
[03:18:03] it's a bad product, you know? So, it's just not worth doing without a good
[03:18:07] just not worth doing without a good product. So, that's why you focus on the
[03:18:08] product. So, that's why you focus on the product first.
[03:18:10] product first. Now the next thing is clean digestible
[03:18:14] Now the next thing is clean digestible content. So this I said fits in a box.
[03:18:19] content. So this I said fits in a box. So your content has
[03:18:22] So your content has to be optimized a certain way to perform
[03:18:27] to be optimized a certain way to perform well
[03:18:29] well because you want to have content that is
[03:18:31] because you want to have content that is unique, but you also need it to
[03:18:34] unique, but you also need it to essentially fit in the box of high
[03:18:37] essentially fit in the box of high performing content. And so the way that
[03:18:40] performing content. And so the way that you can figure out what that looks like
[03:18:41] you can figure out what that looks like is just looking at content that has
[03:18:43] is just looking at content that has already performed well. So going on
[03:18:46] already performed well. So going on Instagram, going on Tik Tok, finding
[03:18:48] Instagram, going on Tik Tok, finding brands that have results of good
[03:18:51] brands that have results of good content and just really looking at what
[03:18:56] content and just really looking at what they've done and what works for them as
[03:18:58] they've done and what works for them as well as what did not work for them. And
[03:19:01] well as what did not work for them. And so it should be unique but not too out
[03:19:04] so it should be unique but not too out there. So, it's kind of striking the
[03:19:06] there. So, it's kind of striking the balance between having a uni a unique
[03:19:10] balance between having a uni a unique idea, but not being so out there that
[03:19:13] idea, but not being so out there that people don't actually know how to engage
[03:19:16] people don't actually know how to engage with your content and they're not
[03:19:18] with your content and they're not getting confused by it at all. And
[03:19:22] getting confused by it at all. And so, there's also obviously like types of
[03:19:27] so, there's also obviously like types of content. So, for example, with
[03:19:30] content. So, for example, with fashion, a get ready with me video,
[03:19:33] fashion, a get ready with me video, that's like a clean, digestible piece of
[03:19:36] that's like a clean, digestible piece of content because people understand what a
[03:19:39] content because people understand what a get ready with me video is. They don't
[03:19:41] get ready with me video is. They don't see it and it's like this new name that
[03:19:44] see it and it's like this new name that they don't understand what it is. They
[03:19:46] they don't understand what it is. They already know exactly what to expect. All
[03:19:48] already know exactly what to expect. All right, next. High quality content.
[03:19:51] right, next. High quality content. So, how to actually get high quality
[03:19:54] So, how to actually get high quality content. In the beginning, I would just
[03:19:57] content. In the beginning, I would just recommend to use your phone. Um, having
[03:19:59] recommend to use your phone. Um, having an iPhone is definitely a plus, like a a
[03:20:03] an iPhone is definitely a plus, like a a good iPhone with a solid camera. I just
[03:20:06] good iPhone with a solid camera. I just use my iPhone for most of my
[03:20:09] use my iPhone for most of my content. Um, you can invest in a camera
[03:20:13] content. Um, you can invest in a camera if you want, but it's definitely not
[03:20:14] if you want, but it's definitely not necessary.
[03:20:17] necessary. And some of the biggest things that
[03:20:20] And some of the biggest things that actually matter with high quality
[03:20:22] actually matter with high quality content is going to be like the
[03:20:25] content is going to be like the backgrounds. So like where you're
[03:20:27] backgrounds. So like where you're actually shooting that content and then
[03:20:29] actually shooting that content and then the
[03:20:30] the lighting. Um, and those two together are
[03:20:34] lighting. Um, and those two together are really just going to play a big factor
[03:20:37] really just going to play a big factor in how well your videos are performing.
[03:20:40] in how well your videos are performing. So make sure you have good lighting. tip
[03:20:43] So make sure you have good lighting. tip for that is just using natural light.
[03:20:46] for that is just using natural light. Like you don't need to be
[03:20:48] Like you don't need to be buying special lighting equipment and
[03:20:50] buying special lighting equipment and stuff like that, but just using natural
[03:20:53] stuff like that, but just using natural light. So like filming by a window,
[03:20:55] light. So like filming by a window, filming outside, stuff like that. Um and
[03:20:59] filming outside, stuff like that. Um and then with backgrounds, what you want to
[03:21:01] then with backgrounds, what you want to do
[03:21:03] do is, you know, find different backgrounds
[03:21:07] is, you know, find different backgrounds and actually test how it looks. So film
[03:21:09] and actually test how it looks. So film some clips as a test and figure out what
[03:21:12] some clips as a test and figure out what works best. So like in my office for
[03:21:14] works best. So like in my office for example when I'm filming content I
[03:21:16] example when I'm filming content I tested out like 10 different angles of
[03:21:20] tested out like 10 different angles of what looks best. Um and just seeing like
[03:21:23] what looks best. Um and just seeing like you know with the
[03:21:25] you know with the lighting where does it like there's
[03:21:27] lighting where does it like there's parts of my office where I'm filming and
[03:21:30] parts of my office where I'm filming and my face is just has a huge shadow on it
[03:21:32] my face is just has a huge shadow on it and it looks terrible. But I found a
[03:21:35] and it looks terrible. But I found a place that it looks the best and that's
[03:21:37] place that it looks the best and that's where I always film. All right. Product
[03:21:40] where I always film. All right. Product presentation. Your product needs to be
[03:21:43] presentation. Your product needs to be presented in a also again in a
[03:21:47] presented in a also again in a digestible
[03:21:48] digestible format.
[03:21:50] format. So finding unique ways to present your
[03:21:54] So finding unique ways to present your products but then also making sure that
[03:21:56] products but then also making sure that it is digestible for people.
[03:22:00] it is digestible for people. So product flatlays very good um flatlay
[03:22:05] So product flatlays very good um flatlay videos as well. So like on Tik Tok or
[03:22:08] videos as well. So like on Tik Tok or Instagram reels you'll see just a quick
[03:22:11] Instagram reels you'll see just a quick like a video post showing off
[03:22:13] like a video post showing off a product where it's just showing
[03:22:16] a product where it's just showing different angles of each
[03:22:18] different angles of each product, you know, showing the close-ups
[03:22:21] product, you know, showing the close-ups of different features, stuff like that.
[03:22:23] of different features, stuff like that. And you just want to make sure that
[03:22:24] And you just want to make sure that again you have really nice lighting in
[03:22:26] again you have really nice lighting in there and then a decent camera. you
[03:22:29] there and then a decent camera. you know, I would just say an iPhone because
[03:22:31] know, I would just say an iPhone because you want it to also look natural,
[03:22:33] you want it to also look natural, especially with Tik Tok. Content that
[03:22:35] especially with Tik Tok. Content that performs on Tik Tok is really stuff that
[03:22:39] performs on Tik Tok is really stuff that is very like natural, like kind of raw
[03:22:44] is very like natural, like kind of raw and authentic. Um whereas on Instagram,
[03:22:48] and authentic. Um whereas on Instagram, you know, some of the higher
[03:22:51] you know, some of the higher presentation um or higher production
[03:22:53] presentation um or higher production value can be more beneficial. But with
[03:22:57] value can be more beneficial. But with Tik
[03:22:58] Tik Tok, actually having kind of that
[03:23:02] Tok, actually having kind of that uh user generated look to it is really
[03:23:07] uh user generated look to it is really what performs the best. And then let's
[03:23:10] what performs the best. And then let's see over
[03:23:12] see over here. So trending audios and hashtags.
[03:23:16] here. So trending audios and hashtags. Um it's definitely good to use trending
[03:23:18] Um it's definitely good to use trending audios on your videos.
[03:23:20] audios on your videos. um it's just an extra way to have people
[03:23:23] um it's just an extra way to have people find your
[03:23:24] find your brand and you know people will be
[03:23:28] brand and you know people will be familiar with the songs too. So it's
[03:23:31] familiar with the songs too. So it's just it's worth doing for sure.
[03:23:34] just it's worth doing for sure. Um and
[03:23:38] Um and hashtags should use hashtags and which
[03:23:41] hashtags should use hashtags and which ones and how many
[03:23:43] ones and how many hashtags. I definitely think it is worth
[03:23:46] hashtags. I definitely think it is worth using hashtags on your content. I
[03:23:48] using hashtags on your content. I wouldn't do too many though because when
[03:23:51] wouldn't do too many though because when sometimes when you see somebody's post
[03:23:53] sometimes when you see somebody's post and they have like the max amount of
[03:23:55] and they have like the max amount of hashtags under it, it can turn some
[03:23:58] hashtags under it, it can turn some people away and seem like too pushy. But
[03:24:01] people away and seem like too pushy. But I think just doing like three to five
[03:24:04] I think just doing like three to five total. And then with that, um, I would
[03:24:08] total. And then with that, um, I would recommend
[03:24:09] recommend doing two kind of like broad hashtags.
[03:24:13] doing two kind of like broad hashtags. So it might be like fashion and then
[03:24:16] So it might be like fashion and then clothing brand. So, two to three broad
[03:24:18] clothing brand. So, two to three broad ones and then you can do two to three um
[03:24:22] ones and then you can do two to three um like more niche ones.
[03:24:24] like more niche ones. So, or more specific to your video, too.
[03:24:27] So, or more specific to your video, too. So, if it's like a video of a hoodie,
[03:24:29] So, if it's like a video of a hoodie, you can do # hoodie or like # baggy
[03:24:32] you can do # hoodie or like # baggy hoodie, oversized hoodie, you know,
[03:24:34] hoodie, oversized hoodie, you know, whatever it is. And then next up, we
[03:24:37] whatever it is. And then next up, we have advertising. So, the best way for
[03:24:40] have advertising. So, the best way for advertising is going to be with meta
[03:24:43] advertising is going to be with meta ads. So, you can also use Instagram
[03:24:46] ads. So, you can also use Instagram boost, but meta ads allows much more
[03:24:49] boost, but meta ads allows much more customization. And I actually just ran a
[03:24:52] customization. And I actually just ran a test on this uh this past week. So, I
[03:24:56] test on this uh this past week. So, I boosted a post as a test to see the
[03:24:59] boosted a post as a test to see the results. And then I also did the same
[03:25:02] results. And then I also did the same one in meta ads. And the cost per result
[03:25:06] one in meta ads. And the cost per result was I think it was like
[03:25:09] was I think it was like uh in meta it was like 2 cents versus
[03:25:13] uh in meta it was like 2 cents versus like 25 cents each on uh Instagram
[03:25:17] like 25 cents each on uh Instagram boost. So way better result in meta but
[03:25:21] boost. So way better result in meta but it is a little bit harder to learn but
[03:25:23] it is a little bit harder to learn but definitely worth doing. Um and so with
[03:25:26] definitely worth doing. Um and so with that you want high performing ads
[03:25:29] that you want high performing ads which well obviously with uh with what
[03:25:34] which well obviously with uh with what goes into high performing ads though is
[03:25:35] goes into high performing ads though is a unique product great and great content
[03:25:39] a unique product great and great content and with your organic content you want
[03:25:43] and with your organic content you want to use content that has uh proven to
[03:25:47] to use content that has uh proven to work organically and then put that into
[03:25:50] work organically and then put that into uh Facebook ads.
[03:25:52] uh Facebook ads. So, let's say you post a video on Tik
[03:25:55] So, let's say you post a video on Tik Tok and it gets more views than normal.
[03:25:59] Tok and it gets more views than normal. Then it's proven to work organically and
[03:26:01] Then it's proven to work organically and then you could decide to put some money
[03:26:04] then you could decide to put some money behind that and it will more than likely
[03:26:07] behind that and it will more than likely also perform well because it's already
[03:26:08] also perform well because it's already proven to work organically versus if it
[03:26:11] proven to work organically versus if it hasn't like if the post flopped on its
[03:26:14] hasn't like if the post flopped on its own and then you put ad spend behind it,
[03:26:15] own and then you put ad spend behind it, you're probably just going to waste your
[03:26:17] you're probably just going to waste your money. So uh with high performing ads,
[03:26:20] money. So uh with high performing ads, it comes back to the product and then
[03:26:23] it comes back to the product and then the content of that product. So unique
[03:26:25] the content of that product. So unique product, great content and you can have
[03:26:29] product, great content and you can have high performing ads. All right. Uh next
[03:26:33] high performing ads. All right. Uh next up, email and SMS
[03:26:36] up, email and SMS marketing.
[03:26:38] marketing. So I personally use this app called
[03:26:41] So I personally use this app called Clavio. Um you can use Clavio for email
[03:26:45] Clavio. Um you can use Clavio for email and SMS.
[03:26:48] and SMS. But there's also this other app called
[03:26:51] But there's also this other app called Beehive for email marketing. And the
[03:26:54] Beehive for email marketing. And the reason why I recommend Beehive is
[03:26:57] reason why I recommend Beehive is because they have a free plan that's
[03:27:00] because they have a free plan that's available. I think it's up to your first
[03:27:03] available. I think it's up to your first [Music]
[03:27:04] [Music] 2,000 people, I think, is completely
[03:27:07] 2,000 people, I think, is completely free. So, you only pay once you pass
[03:27:10] free. So, you only pay once you pass like 2,000. And then for
[03:27:12] like 2,000. And then for SMS, Postcript is a great option because
[03:27:16] SMS, Postcript is a great option because it's very easy to set up. It's very
[03:27:18] it's very easy to set up. It's very userfriendly. And then they also have a
[03:27:21] userfriendly. And then they also have a similar I think it's a 30-day free
[03:27:23] similar I think it's a 30-day free trial. Um, so you don't have to pay for
[03:27:27] trial. Um, so you don't have to pay for any of the campaigns that you're sending
[03:27:29] any of the campaigns that you're sending out for the first 30 days.
[03:27:31] out for the first 30 days. Okay. So, with email and SMS
[03:27:34] Okay. So, with email and SMS marketing, you are going to want to set
[03:27:36] marketing, you are going to want to set up automations.
[03:27:39] up automations. So this is like abandoned checkout,
[03:27:41] So this is like abandoned checkout, abandoned cart, and a welcome flow. And
[03:27:44] abandoned cart, and a welcome flow. And so
[03:27:46] so basically, when somebody goes to your
[03:27:48] basically, when somebody goes to your website and adds a product to a cart or
[03:27:51] website and adds a product to a cart or views a product and doesn't actually
[03:27:53] views a product and doesn't actually purchase it, we can have these flows set
[03:27:56] purchase it, we can have these flows set up so that it automatically sends them
[03:27:57] up so that it automatically sends them an email like, "Yo, we noticed you
[03:28:00] an email like, "Yo, we noticed you didn't check out. Uh, here's a discount
[03:28:03] didn't check out. Uh, here's a discount code to complete your purchase." are
[03:28:05] code to complete your purchase." are like just reminding you to complete your
[03:28:08] like just reminding you to complete your purchase and you know it might sell out
[03:28:10] purchase and you know it might sell out soon, whatever. So, you want to set up
[03:28:11] soon, whatever. So, you want to set up abandoned checkout, abandoned cart, um,
[03:28:14] abandoned checkout, abandoned cart, um, and welcome flow. Those are like the
[03:28:16] and welcome flow. Those are like the main ones. And then you can also do
[03:28:19] main ones. And then you can also do browse abandonment. So, if somebody's
[03:28:21] browse abandonment. So, if somebody's viewing products but doesn't actually
[03:28:22] viewing products but doesn't actually buy it, but these are definitely the top
[03:28:25] buy it, but these are definitely the top three that I would do. And then for high
[03:28:26] three that I would do. And then for high converting
[03:28:28] converting flows, you can add discounts. And um
[03:28:33] flows, you can add discounts. And um basically what that looks like is the
[03:28:35] basically what that looks like is the first email might just be a reminder.
[03:28:38] first email might just be a reminder. And then if they still don't buy after
[03:28:40] And then if they still don't buy after the reminder, the second email might be,
[03:28:43] the reminder, the second email might be, yo, here's 10% off to complete it. And
[03:28:46] yo, here's 10% off to complete it. And then you could even send a third email
[03:28:50] then you could even send a third email um if you really are trying to push the
[03:28:52] um if you really are trying to push the sales and say, "Okay, last chance.
[03:28:56] sales and say, "Okay, last chance. Here's 15% off or here's 20% off." And
[03:28:59] Here's 15% off or here's 20% off." And that can really help to just get some
[03:29:01] that can really help to just get some extra orders. But with that, you have to
[03:29:04] extra orders. But with that, you have to be aware of your profit margins that
[03:29:07] be aware of your profit margins that you're not giving away, you know, too
[03:29:09] you're not giving away, you know, too many discounts. So just figure out what
[03:29:12] many discounts. So just figure out what a number that could work well. All
[03:29:14] a number that could work well. All right. So with email and SMS campaigns,
[03:29:18] right. So with email and SMS campaigns, you're going to want to send out your
[03:29:20] you're going to want to send out your email and SMS campaigns on release day.
[03:29:24] email and SMS campaigns on release day. It can also be good to send out a
[03:29:26] It can also be good to send out a pre-drop reminder as well as a post-drop
[03:29:30] pre-drop reminder as well as a post-drop reminder. So, you might send an email
[03:29:32] reminder. So, you might send an email like 48 hours before the release or 24
[03:29:36] like 48 hours before the release or 24 hours before the release and say, you
[03:29:38] hours before the release and say, you know, just let them know that the
[03:29:39] know, just let them know that the product is dropping and you know, it's
[03:29:42] product is dropping and you know, it's limited quantity, whatever. Um, and any
[03:29:45] limited quantity, whatever. Um, and any incentives that you're running and then
[03:29:47] incentives that you're running and then on drop day sending out those campaigns.
[03:29:51] on drop day sending out those campaigns. And what you can do is also add in those
[03:29:54] And what you can do is also add in those incentives. So you can, you know, throw
[03:29:56] incentives. So you can, you know, throw in a 10% off code for the email and SMS
[03:29:59] in a 10% off code for the email and SMS list or $10 off. I just did that. Uh or
[03:30:04] list or $10 off. I just did that. Uh or it could just be early access as well.
[03:30:06] it could just be early access as well. But I think the discount codes
[03:30:07] But I think the discount codes definitely help with conversion rates
[03:30:09] definitely help with conversion rates and just, you know, increasing sales.
[03:30:12] and just, you know, increasing sales. And then so how to actually get your
[03:30:14] And then so how to actually get your signups and how to grow the list
[03:30:17] signups and how to grow the list um is going to be with those incentives.
[03:30:20] um is going to be with those incentives. And then you can also promote that it's,
[03:30:22] And then you can also promote that it's, you know, a VIP list. So it's this
[03:30:24] you know, a VIP list. So it's this exclusive list that you get X and X from
[03:30:27] exclusive list that you get X and X from joining. So you might get early access,
[03:30:30] joining. So you might get early access, you might get exclusive discounts, maybe
[03:30:33] you might get exclusive discounts, maybe even exclusive
[03:30:34] even exclusive giveaways. There's a bunch of things
[03:30:36] giveaways. There's a bunch of things that you can
[03:30:37] that you can do. Um, but you're definitely going to
[03:30:41] do. Um, but you're definitely going to want to have some incentives to have
[03:30:43] want to have some incentives to have people join. All right, next up we have
[03:30:46] people join. All right, next up we have influencers. So, in the beginning, it's
[03:30:49] influencers. So, in the beginning, it's going to be best to work with micro
[03:30:51] going to be best to work with micro influencers. So, that's going to be
[03:30:53] influencers. So, that's going to be around 1K to 100K followers. And with
[03:30:58] around 1K to 100K followers. And with these micro
[03:31:00] these micro influencers, there's two parts to it,
[03:31:02] influencers, there's two parts to it, which is one is actually promoting the
[03:31:05] which is one is actually promoting the brand. So, when a content creator
[03:31:08] brand. So, when a content creator posts your uh posts a fit wearing your
[03:31:13] posts your uh posts a fit wearing your pieces, that's going to promote the
[03:31:16] pieces, that's going to promote the brand and, you know, bring in more eyes
[03:31:18] brand and, you know, bring in more eyes to the brand and more followers, more
[03:31:20] to the brand and more followers, more sales hopefully as well. But then with
[03:31:23] sales hopefully as well. But then with their content that they actually create,
[03:31:26] their content that they actually create, you can repurpose that content on your
[03:31:29] you can repurpose that content on your own account. So you can, you know,
[03:31:31] own account. So you can, you know, post a carousel on Instagram saying like
[03:31:35] post a carousel on Instagram saying like X or like at person wearing our blank
[03:31:40] X or like at person wearing our blank piece or u on Tik Tok, same thing. You
[03:31:44] piece or u on Tik Tok, same thing. You could post an image slideshow of them
[03:31:46] could post an image slideshow of them rocking it or you know pretty much just
[03:31:50] rocking it or you know pretty much just using their content to show how the
[03:31:54] using their content to show how the product fits on body and just different
[03:31:56] product fits on body and just different ways to pull it off. So then you can
[03:31:58] ways to pull it off. So then you can also use that content on your website as
[03:32:00] also use that content on your website as well. Um let's see. And then
[03:32:04] well. Um let's see. And then collaborations. So collaborations are a
[03:32:07] collaborations. So collaborations are a great way to get more eyes on your
[03:32:09] great way to get more eyes on your brand. So there's fashion and archive
[03:32:12] brand. So there's fashion and archive pages. These are mostly on Instagram,
[03:32:14] pages. These are mostly on Instagram, but there's also some on Tik Tok. You'll
[03:32:16] but there's also some on Tik Tok. You'll see them
[03:32:17] see them like top 10 brands you should buy from
[03:32:20] like top 10 brands you should buy from or something like that. It'll be like a
[03:32:23] or something like that. It'll be like a slideshow and it's just a bunch of
[03:32:24] slideshow and it's just a bunch of brands like uh you know best brands out
[03:32:27] brands like uh you know best brands out right now. I don't know stuff like that.
[03:32:29] right now. I don't know stuff like that. Um but so with
[03:32:32] Um but so with Instagram there's accounts like this one
[03:32:34] Instagram there's accounts like this one undiscovered or lowheads
[03:32:38] undiscovered or lowheads um or dash archive is an archive page
[03:32:42] um or dash archive is an archive page whereas this one is you know so with
[03:32:45] whereas this one is you know so with undiscovered here here's an example of
[03:32:48] undiscovered here here's an example of the content they post. So you could pay
[03:32:52] the content they post. So you could pay them to feature your brand on their
[03:32:56] them to feature your brand on their page. So it might be something like this
[03:32:58] page. So it might be something like this which or well let's say you had an air
[03:33:01] which or well let's say you had an air airbrush piece. Um you could pay to be
[03:33:05] airbrush piece. Um you could pay to be featured in this carousel post. So they
[03:33:08] featured in this carousel post. So they would post it and say you know here's
[03:33:10] would post it and say you know here's the hardest airbrush pieces around and
[03:33:13] the hardest airbrush pieces around and then in that slideshow is your product.
[03:33:16] then in that slideshow is your product. And this is a great way because or a
[03:33:19] And this is a great way because or a great way to market your brand because
[03:33:21] great way to market your brand because this account already has social proof
[03:33:24] this account already has social proof built into it. Both of these accounts
[03:33:27] built into it. Both of these accounts and a lot of the people who follow these
[03:33:29] and a lot of the people who follow these accounts are actually ready to purchase
[03:33:32] accounts are actually ready to purchase already. So they're like actively
[03:33:35] already. So they're like actively looking for products to
[03:33:38] looking for products to buy. So, when one of these posts go up,
[03:33:42] buy. So, when one of these posts go up, um, a lot of people are actually going
[03:33:44] um, a lot of people are actually going to be ready to buy the
[03:33:46] to be ready to buy the products. And archive pages are
[03:33:49] products. And archive pages are definitely not as good as they used to
[03:33:52] definitely not as good as they used to be. I used to use archive pages quite a
[03:33:55] be. I used to use archive pages quite a bit, but that was in like 2021 and 2022.
[03:33:59] bit, but that was in like 2021 and 2022. They
[03:34:00] They were really popping off a lot more. Now,
[03:34:03] were really popping off a lot more. Now, if you look at them, a lot of them will
[03:34:04] if you look at them, a lot of them will have like hidden likes because the
[03:34:07] have like hidden likes because the engagement is low and it's just kind of
[03:34:09] engagement is low and it's just kind of hard to gauge. Um, and with archive
[03:34:13] hard to gauge. Um, and with archive pages, it really only works if
[03:34:16] pages, it really only works if uh you have a really unique product that
[03:34:19] uh you have a really unique product that stands out visually. So, if it doesn't
[03:34:21] stands out visually. So, if it doesn't stand out
[03:34:23] stand out visually, it's probably not going to
[03:34:25] visually, it's probably not going to perform well and it probably will be a
[03:34:26] perform well and it probably will be a waste of money. And so just the way that
[03:34:29] waste of money. And so just the way that you get onto these pages, you just will
[03:34:32] you get onto these pages, you just will send them a DM and then see how much
[03:34:35] send them a DM and then see how much they charge. So a post I've wor I've
[03:34:39] they charge. So a post I've wor I've actually gotten a post on this account
[03:34:41] actually gotten a post on this account or both of these
[03:34:42] or both of these before. Um, and it's in the range of a
[03:34:46] before. Um, and it's in the range of a few hundred typically per maybe around
[03:34:51] few hundred typically per maybe around it depends on the size of the account,
[03:34:52] it depends on the size of the account, but um, with archive pages in the past,
[03:34:55] but um, with archive pages in the past, I would pay maybe $50 to get on a page
[03:34:59] I would pay maybe $50 to get on a page like this. Not as big as this one
[03:35:00] like this. Not as big as this one though. This page I worked with and it
[03:35:03] though. This page I worked with and it was maybe $150, $200 for a post or
[03:35:07] was maybe $150, $200 for a post or something.
[03:35:09] something. Um, and it'll be pretty similar for
[03:35:12] Um, and it'll be pretty similar for accounts like this as well. But
[03:35:15] accounts like this as well. But definitely a great option. Like I said,
[03:35:17] definitely a great option. Like I said, already social proof built into it. And
[03:35:19] already social proof built into it. And then a lot of customers are actually
[03:35:20] then a lot of customers are actually ready to
[03:35:22] ready to buy. So with all of this stuff, this is
[03:35:26] buy. So with all of this stuff, this is all just different methods to marketing
[03:35:30] all just different methods to marketing to actually get people to your website.
[03:35:32] to actually get people to your website. So once they land on your website, it
[03:35:35] So once they land on your website, it needs to be a clean website because you
[03:35:38] needs to be a clean website because you have to think about it that everybody is
[03:35:40] have to think about it that everybody is going to go through the website. So it
[03:35:42] going to go through the website. So it doesn't matter if you have like you
[03:35:44] doesn't matter if you have like you could have a great product and great
[03:35:46] could have a great product and great marketing, but then your website sucks
[03:35:49] marketing, but then your website sucks and it doesn't work. You know, that's
[03:35:51] and it doesn't work. You know, that's going to affect your sales and people
[03:35:52] going to affect your sales and people aren't going to buy it. So it needs to
[03:35:54] aren't going to buy it. So it needs to be clean and it needs to be easy to
[03:35:56] be clean and it needs to be easy to purchase. So it needs to be like
[03:35:58] purchase. So it needs to be like streamlined and just very simple. That's
[03:36:01] streamlined and just very simple. That's what I recommend in the beginning is
[03:36:03] what I recommend in the beginning is keep your website as simple as possible.
[03:36:05] keep your website as simple as possible. So somebody gets on the site immediately
[03:36:08] So somebody gets on the site immediately they know that you are a clothing brand
[03:36:10] they know that you are a clothing brand and they see what stuff you're selling
[03:36:13] and they see what stuff you're selling and it's all easy to read. You know none
[03:36:17] and it's all easy to read. You know none of it is confusing. There's not like
[03:36:19] of it is confusing. There's not like music playing. Sometimes they'll see
[03:36:21] music playing. Sometimes they'll see people put music on their websites. Um
[03:36:25] people put music on their websites. Um probably not the best move. And then so
[03:36:28] probably not the best move. And then so with the clean website you will get your
[03:36:30] with the clean website you will get your orders and basically that is um just
[03:36:35] orders and basically that is um just overview on all the marketing and then
[03:36:38] overview on all the marketing and then so once you're done once you've actually
[03:36:40] so once you're done once you've actually started you know posting your organic
[03:36:42] started you know posting your organic content sending out email and SMS
[03:36:45] content sending out email and SMS campaigns um working with influencers
[03:36:48] campaigns um working with influencers and collaborations what you want to do
[03:36:51] and collaborations what you want to do is just analyze your results. So
[03:36:53] is just analyze your results. So tracking your key performance indicators
[03:36:57] tracking your key performance indicators um the biggest metrics. So look at
[03:36:59] um the biggest metrics. So look at traffic, conversion rates, cost per
[03:37:02] traffic, conversion rates, cost per purchase and rorowaz if you are running
[03:37:04] purchase and rorowaz if you are running ads. Uh engagement rates, reats, reach,
[03:37:09] ads. Uh engagement rates, reats, reach, total followers, etc. Um and then also
[03:37:12] total followers, etc. Um and then also AB testing, so just testing out
[03:37:15] AB testing, so just testing out everything. So, different ad creatives,
[03:37:17] everything. So, different ad creatives, different hooks in your videos,
[03:37:18] different hooks in your videos, different captions, audios, um email
[03:37:21] different captions, audios, um email headlines, subject lines, etc. Uh just
[03:37:25] headlines, subject lines, etc. Uh just keep testing stuff out and then repeat
[03:37:28] keep testing stuff out and then repeat what works. So, double down on the
[03:37:30] what works. So, double down on the formats and the styles or strategies
[03:37:32] formats and the styles or strategies that did work for you. Repurpose your
[03:37:36] that did work for you. Repurpose your winning content onto other platforms. So
[03:37:39] winning content onto other platforms. So you can literally like repost a Tik Tok
[03:37:42] you can literally like repost a Tik Tok to Instagram or you can just take the
[03:37:45] to Instagram or you can just take the same idea and recreate it, you know, the
[03:37:48] same idea and recreate it, you know, the same
[03:37:49] same way. Stick what's uh stick with what's
[03:37:53] way. Stick what's uh stick with what's proven, but keep testing to get better
[03:37:55] proven, but keep testing to get better results. So like I said, your content
[03:37:58] results. So like I said, your content should still fit in that box. Um be
[03:38:02] should still fit in that box. Um be digestible content.
[03:38:05] digestible content. um stuff that is proven to work already,
[03:38:08] um stuff that is proven to work already, but then you're also testing it, putting
[03:38:10] but then you're also testing it, putting your own unique spin on it to, you know,
[03:38:13] your own unique spin on it to, you know, see if there's better ways to do it and
[03:38:16] see if there's better ways to do it and if you can get better results from it
[03:38:19] if you can get better results from it and then just don't reinvent the wheel.
[03:38:21] and then just don't reinvent the wheel. So repeat what's worked for you and
[03:38:23] So repeat what's worked for you and repeat what has worked for other people
[03:38:25] repeat what has worked for other people as well. So that is why it's very
[03:38:26] as well. So that is why it's very important
[03:38:28] important to find content from other brands that
[03:38:31] to find content from other brands that performs well and then you can recreate
[03:38:34] performs well and then you can recreate that content
[03:38:36] that content um in your own way. You know, put your
[03:38:38] um in your own way. You know, put your own unique spin on
[03:38:40] own unique spin on it. And then just being patient and
[03:38:43] it. And then just being patient and being consistent. So more than likely
[03:38:46] being consistent. So more than likely your content will probably suck in the
[03:38:48] your content will probably suck in the beginning. That's just the learning
[03:38:50] beginning. That's just the learning curve. Um so don't expect to have good
[03:38:53] curve. Um so don't expect to have good results in the beginning. just purely
[03:38:54] results in the beginning. just purely focus on being consistent and improving
[03:38:58] focus on being consistent and improving the quality of your content. And then
[03:39:00] the quality of your content. And then just show up daily, post as much content
[03:39:02] just show up daily, post as much content as possible and you will get better. So
[03:39:05] as possible and you will get better. So you got to get your reps in. Um really
[03:39:07] you got to get your reps in. Um really just the best way to improve is just
[03:39:11] just the best way to improve is just posting more because you know you can do
[03:39:14] posting more because you know you can do as much preparation and planning as you
[03:39:17] as much preparation and planning as you want but you are not going to learn as
[03:39:20] want but you are not going to learn as quickly as actually posting and like
[03:39:23] quickly as actually posting and like seeing what results actually come from
[03:39:25] seeing what results actually come from it. But yeah that is an overview on all
[03:39:29] it. But yeah that is an overview on all the marketing. So hope that was helpful
[03:39:31] the marketing. So hope that was helpful and hope you guys learned a lot. How's
[03:39:34] and hope you guys learned a lot. How's everyone doing?
[03:39:37] everyone doing? Go. What's going on, Evan?
[03:39:40] Go. What's going on, Evan? Just uh chilling. How are you?
[03:39:53] Good night. What's going on, man? Yeah,
[03:39:56] Good night. What's going on, man? Yeah, let me set this up for you. Sweet. Well,
[03:40:00] let me set this up for you. Sweet. Well, uh, if you guys want
[03:40:01] uh, if you guys want to just jump right in if anyone's got
[03:40:04] to just jump right in if anyone's got any questions to, um, start us off with.
[03:40:09] any questions to, um, start us off with. Hi there.
[03:40:11] Hi there. Yeah, I have a question about, uh, the
[03:40:13] Yeah, I have a question about, uh, the content. Yeah, like I'm making content.
[03:40:18] content. Yeah, like I'm making content. It feels like uh pretty decent,
[03:40:21] It feels like uh pretty decent, but like my customers can spot it's made
[03:40:26] but like my customers can spot it's made like half an hour or a bit
[03:40:29] like half an hour or a bit unprofessional. How how can I improve
[03:40:32] unprofessional. How how can I improve that or maybe make it more cinematic or
[03:40:36] that or maybe make it more cinematic or just
[03:40:38] just Yeah. What should I change?
[03:40:42] Yeah. What should I change? Um, I'll take a look at it because I saw
[03:40:46] Um, I'll take a look at it because I saw your first
[03:40:47] your first video.
[03:40:51] Um, the main things
[03:40:53] Um, the main things like I guess just based off of the first
[03:40:56] like I guess just based off of the first video that I
[03:40:57] video that I saw and this applies to everybody is
[03:41:01] saw and this applies to everybody is just one is having a better hook. Like
[03:41:05] just one is having a better hook. Like the hook is really like the most
[03:41:07] the hook is really like the most important part of the entire video. And
[03:41:10] important part of the entire video. And so, first thing, really strong hook,
[03:41:13] so, first thing, really strong hook, like really capture people's attentions.
[03:41:16] like really capture people's attentions. Um, and then having like quicker,
[03:41:19] Um, and then having like quicker, fast-paced edits. You don't want to have
[03:41:23] fast-paced edits. You don't want to have like gaps in between. Like, for example,
[03:41:27] like gaps in between. Like, for example, like when I talk, I often like pause a
[03:41:30] like when I talk, I often like pause a lot in between sentences, you know? And
[03:41:32] lot in between sentences, you know? And so like if I'm filming a video, I'm
[03:41:34] so like if I'm filming a video, I'm gonna edit out those gaps in between so
[03:41:36] gonna edit out those gaps in between so that when I'm talking, people aren't
[03:41:39] that when I'm talking, people aren't hearing me pause. It's just like talking
[03:41:42] hearing me pause. It's just like talking fast, quick cuts, and then in between
[03:41:46] fast, quick cuts, and then in between uh each sentence too is the videos, the
[03:41:51] uh each sentence too is the videos, the clips are changing. So it's not like
[03:41:54] clips are changing. So it's not like let's say the video was of me right
[03:41:56] let's say the video was of me right here. Like if this is the angle, then
[03:42:00] here. Like if this is the angle, then this is only the angle for like one clip
[03:42:03] this is only the angle for like one clip or like one sentence. And then the next
[03:42:06] or like one sentence. And then the next sentence would be a new angle just to
[03:42:08] sentence would be a new angle just to give it like more visual
[03:42:11] give it like more visual uh like every three seconds to change
[03:42:14] uh like every three seconds to change the
[03:42:17] the Yeah, I would recommend to do to change
[03:42:22] Yeah, I would recommend to do to change your angle like change the angle or like
[03:42:27] your angle like change the angle or like style of clip like have switch the
[03:42:29] style of clip like have switch the visual every like two to three seconds
[03:42:33] visual every like two to three seconds because you want to have it be
[03:42:35] because you want to have it be really
[03:42:37] really fastpaced and
[03:42:40] fastpaced and uh just like very engaging because you
[03:42:42] uh just like very engaging because you got to think about people when they're
[03:42:45] got to think about people when they're scrolling on Tik Tok or Instagram,
[03:42:49] scrolling on Tik Tok or Instagram, they are, you know, seeing like hundreds
[03:42:52] they are, you know, seeing like hundreds of videos. So, you have to like be super
[03:42:55] of videos. So, you have to like be super engaging or else the second that you
[03:42:57] engaging or else the second that you pause, that's like a second for them to
[03:43:00] pause, that's like a second for them to be like, nah, keeps scrolling, you know?
[03:43:03] be like, nah, keeps scrolling, you know? But yeah, does that make sense?
[03:43:06] But yeah, does that make sense? Yeah. Yeah. Thank you. Yeah, for sure.
[03:43:09] Yeah. Yeah. Thank you. Yeah, for sure. Yeah, you can send
[03:43:11] Yeah, you can send um send more videos too into the chat
[03:43:14] um send more videos too into the chat and I can look over it.
[03:43:18] and I can look over it. Okay, for sure. But yeah, those would be
[03:43:20] Okay, for sure. But yeah, those would be the main things for
[03:43:21] the main things for sure. Can you hear me? Yeah. What's up?
[03:43:26] sure. Can you hear me? Yeah. What's up? Um hello, my name my name is Angel. I
[03:43:28] Um hello, my name my name is Angel. I have a I have a brand. So, obviously
[03:43:30] have a I have a brand. So, obviously obviously I have a brand. I'm coming out
[03:43:32] obviously I have a brand. I'm coming out with something. Um, I had took a while
[03:43:35] with something. Um, I had took a while designing something for it. Took me a
[03:43:38] designing something for it. Took me a little while to kind of design it and
[03:43:39] little while to kind of design it and get everything how I wanted to get
[03:43:41] get everything how I wanted to get obviously because I'm trying to also
[03:43:43] obviously because I'm trying to also still trying to I'm like in the midst of
[03:43:45] still trying to I'm like in the midst of finding my the aesthetic to my brand.
[03:43:47] finding my the aesthetic to my brand. So, I'm like my question to you
[03:43:50] So, I'm like my question to you is obviously we all know that in order
[03:43:53] is obviously we all know that in order to catch uh the attention to catch our
[03:43:56] to catch uh the attention to catch our audience, we have to have a good
[03:43:57] audience, we have to have a good aesthetic. Where did you go as far as
[03:44:01] aesthetic. Where did you go as far as planning where your clothes was going to
[03:44:03] planning where your clothes was going to be to match the aesthetic to the quality
[03:44:05] be to match the aesthetic to the quality of your videos? Like how did
[03:44:07] of your videos? Like how did you like match those? Like what what was
[03:44:10] you like match those? Like what what was the process through your mind? That's
[03:44:12] the process through your mind? That's what I kind of want to know. It's a it's
[03:44:13] what I kind of want to know. It's a it's kind of a loaded question, but yeah. I
[03:44:16] kind of a loaded question, but yeah. I Yeah, I I think you know what I mean? If
[03:44:18] Yeah, I I think you know what I mean? If you can understand what I'm talking
[03:44:20] you can understand what I'm talking about. Yeah. Like
[03:44:23] about. Yeah. Like I guess is it more like how to
[03:44:28] I guess is it more like how to get like I guess is your question more
[03:44:30] get like I guess is your question more about defining Yeah. like in that in
[03:44:33] about defining Yeah. like in that in that process of ident identifying your
[03:44:35] that process of ident identifying your your brand and your pieces and it's
[03:44:38] your brand and your pieces and it's finding the aesthetic to match it to
[03:44:40] finding the aesthetic to match it to content like right like like kind of
[03:44:44] content like right like like kind of matching it to where you want it to be
[03:44:46] matching it to where you want it to be cuz that's where like my thing about me
[03:44:48] cuz that's where like my thing about me coming out with my clothes in particular
[03:44:51] coming out with my clothes in particular is I'm very picky on how I want to how I
[03:44:53] is I'm very picky on how I want to how I want to go about them
[03:44:56] want to go about them because I don't know if they're going to
[03:44:58] because I don't know if they're going to really match with like my content as far
[03:45:02] really match with like my content as far as the way that I'm going to be dressing
[03:45:04] as the way that I'm going to be dressing with it, you know what I mean? Taking
[03:45:05] with it, you know what I mean? Taking the clothes out and I don't know. It's
[03:45:07] the clothes out and I don't know. It's just I I kind of want to know the the
[03:45:09] just I I kind of want to know the the creative process that goes that goes
[03:45:11] creative process that goes that goes through your mind when you're trying to
[03:45:14] through your mind when you're trying to find your aesthetic through your
[03:45:16] find your aesthetic through your clothing to your content.
[03:45:18] clothing to your content. Yeah, I think it would I think like the
[03:45:22] Yeah, I think it would I think like the first
[03:45:24] first thing like before even making your
[03:45:27] thing like before even making your content is just like having a super
[03:45:29] content is just like having a super clear picture of you know your branding
[03:45:32] clear picture of you know your branding and like the aesthetic of your brand
[03:45:34] and like the aesthetic of your brand first. Making sure that that's like
[03:45:36] first. Making sure that that's like really solid, you know, to the point.
[03:45:39] really solid, you know, to the point. Like the way that I like to think about
[03:45:40] Like the way that I like to think about it is like let's say I just was like
[03:45:44] it is like let's say I just was like grilling you with questions, you know,
[03:45:46] grilling you with questions, you know, like what's your brand's aesthetic? Like
[03:45:48] like what's your brand's aesthetic? Like what does your brand stand for?
[03:45:50] what does your brand stand for? Whatever. Um or like you know the
[03:45:52] Whatever. Um or like you know the mission behind it and the vision like
[03:45:55] mission behind it and the vision like having it so dialed in that you can like
[03:45:57] having it so dialed in that you can like just like rapidly respond to it. It's
[03:45:59] just like rapidly respond to it. It's not like you're like trying to like
[03:46:01] not like you're like trying to like struggle to think about it.
[03:46:03] struggle to think about it. And so that just be the first thing I
[03:46:06] And so that just be the first thing I would say is just really like lock in
[03:46:08] would say is just really like lock in the aesthetic from the beginning before
[03:46:10] the aesthetic from the beginning before you are making the content because then
[03:46:13] you are making the content because then once you are making the content then
[03:46:15] once you are making the content then it'll be a lot more clear how to
[03:46:18] it'll be a lot more clear how to actually like what kind of messaging
[03:46:21] actually like what kind of messaging you're using in the
[03:46:22] you're using in the content and so with that as well is the
[03:46:26] content and so with that as well is the having a clear understanding of your
[03:46:28] having a clear understanding of your target audience. So like making those
[03:46:31] target audience. So like making those customer profiles like in the
[03:46:34] customer profiles like in the accelerator doc there's the um the
[03:46:38] accelerator doc there's the um the branding section which goes over you
[03:46:40] branding section which goes over you know the target audience and creating
[03:46:43] know the target audience and creating those ideal customer profiles. And so
[03:46:46] those ideal customer profiles. And so having a really good understanding of
[03:46:47] having a really good understanding of that is going to help a lot with
[03:46:50] that is going to help a lot with um making sure that your content like
[03:46:53] um making sure that your content like speaks to those people as well as like
[03:46:56] speaks to those people as well as like reaches the right people. And then with
[03:47:00] reaches the right people. And then with that, like on in terms of like making
[03:47:04] that, like on in terms of like making sure that people do like the right
[03:47:06] sure that people do like the right people see your videos, I would say when
[03:47:10] people see your videos, I would say when you're actually filming the videos, if
[03:47:12] you're actually filming the videos, if it's like a voice over
[03:47:14] it's like a voice over or actually it doesn't even matter like
[03:47:16] or actually it doesn't even matter like whatever type of content, just be making
[03:47:19] whatever type of content, just be making that video directed at one of your ideal
[03:47:23] that video directed at one of your ideal customer profiles. So it's like you're
[03:47:25] customer profiles. So it's like you're literally talking to that person
[03:47:28] literally talking to that person uh in the video. Like pretend you were
[03:47:30] uh in the video. Like pretend you were on like a FaceTime call with them, you
[03:47:32] on like a FaceTime call with them, you know? Like so if it was like a
[03:47:33] know? Like so if it was like a voiceover, you're like speaking to that
[03:47:36] voiceover, you're like speaking to that person in the video. And then it's like
[03:47:38] person in the video. And then it's like that's how people will see videos and be
[03:47:41] that's how people will see videos and be like, "Oh, this was like made for me,
[03:47:43] like, "Oh, this was like made for me, you know, and like instantly resonate
[03:47:46] you know, and like instantly resonate with the video or with the brand." And
[03:47:49] with the video or with the brand." And then for making sure that it
[03:47:52] then for making sure that it like that the algorithm actually shows
[03:47:55] like that the algorithm actually shows it to the right people is really just
[03:47:59] it to the right people is really just like like hashtags is one thing that
[03:48:02] like like hashtags is one thing that helps. Um like I don't hashtags don't
[03:48:06] helps. Um like I don't hashtags don't really do much in terms of like getting
[03:48:09] really do much in terms of like getting people views but hashtags are beneficial
[03:48:13] people views but hashtags are beneficial for making sure that your content like
[03:48:16] for making sure that your content like ends up getting shown to the right
[03:48:18] ends up getting shown to the right people.
[03:48:19] people. And another tip you guys can use to make
[03:48:23] And another tip you guys can use to make sure that your videos are getting shown
[03:48:24] sure that your videos are getting shown to the right people is putting text on
[03:48:28] to the right people is putting text on the screen. If you just like write out a
[03:48:31] the screen. If you just like write out a bunch of key words like you might write
[03:48:33] bunch of key words like you might write out, you know, clothing brand or um
[03:48:38] out, you know, clothing brand or um street wear clothing brand or
[03:48:39] street wear clothing brand or minimalistic street wear like whatever
[03:48:42] minimalistic street wear like whatever niche your brand is. just like write out
[03:48:45] niche your brand is. just like write out a bunch of keywords on the screen and
[03:48:48] a bunch of keywords on the screen and then you can drag the text and like hide
[03:48:51] then you can drag the text and like hide it so it's not visible in the video but
[03:48:54] it so it's not visible in the video but then it's still in the video and that
[03:48:56] then it's still in the video and that way um when people are searching
[03:49:00] way um when people are searching videos and also like the algorithm will
[03:49:03] videos and also like the algorithm will just like sort your content to show it
[03:49:05] just like sort your content to show it to people who have shown interest in
[03:49:07] to people who have shown interest in those you know specific keywords that
[03:49:10] those you know specific keywords that you put on. But yeah, does that answer
[03:49:13] you put on. But yeah, does that answer your question? Yeah, it does. It shows
[03:49:17] your question? Yeah, it does. It shows because I know for for a fact that I was
[03:49:20] because I know for for a fact that I was kind of also thinking about um how we're
[03:49:22] kind of also thinking about um how we're going to bring that out. So that was
[03:49:25] going to bring that out. So that was Thank you. Yeah, for sure. All right.
[03:49:28] Thank you. Yeah, for sure. All right. Who else got some questions?
[03:49:31] Who else got some questions? I got one.
[03:49:33] I got one. Share it.
[03:49:35] Share it. So, I've been on TikTok a lot when it
[03:49:38] So, I've been on TikTok a lot when it comes to trying to find I guess trends
[03:49:42] comes to trying to find I guess trends and small trends.
[03:49:44] and small trends. And I'm not even going to lie, it's it's
[03:49:47] And I'm not even going to lie, it's it's a little
[03:49:48] a little bit I I guess what I'm trying to say is
[03:49:52] bit I I guess what I'm trying to say is that I can't really find anything that I
[03:49:55] that I can't really find anything that I could maybe
[03:49:57] could maybe perhaps not copy, but more like
[03:50:00] perhaps not copy, but more like replicate like the trend, right? or like
[03:50:03] replicate like the trend, right? or like just doing my own thing, right?
[03:50:06] just doing my own thing, right? So, I was just like wondering is is
[03:50:08] So, I was just like wondering is is there like specific like searches that I
[03:50:12] there like specific like searches that I could like search out because I tried
[03:50:14] could like search out because I tried searching like clothing brand like Mhm.
[03:50:18] searching like clothing brand like Mhm. just looking at other people's content.
[03:50:22] just looking at other people's content. Uh I don't know if this makes sense.
[03:50:25] Uh I don't know if this makes sense. Yeah. Yeah. Yeah. I would say the best
[03:50:30] Yeah. Yeah. Yeah. I would say the best way to do it would probably be to look
[03:50:33] way to do it would probably be to look at other brands that
[03:50:36] at other brands that are
[03:50:37] are like brands that are inspirations to
[03:50:40] like brands that are inspirations to you. Like a brand that has essentially
[03:50:44] you. Like a brand that has essentially already done what you want to do. Like
[03:50:46] already done what you want to do. Like it doesn't have to be like they've done
[03:50:48] it doesn't have to be like they've done exactly what you want, but as long as
[03:50:50] exactly what you want, but as long as it's like close enough that you can look
[03:50:52] it's like close enough that you can look at their content and see what has worked
[03:50:55] at their content and see what has worked well for them and what hasn't.
[03:50:57] well for them and what hasn't. And that way it's like you're seeing
[03:51:00] And that way it's like you're seeing content that like if that brand would
[03:51:02] content that like if that brand would make it then you would also be
[03:51:05] make it then you would also be comfortable making that same content if
[03:51:07] comfortable making that same content if that makes sense. Yeah. Exactly. Yeah.
[03:51:10] that makes sense. Yeah. Exactly. Yeah. Because I know I have like these ideas I
[03:51:13] Because I know I have like these ideas I want to do
[03:51:15] want to do like like you know like the crazy
[03:51:18] like like you know like the crazy productions, crazy like filming, all
[03:51:21] productions, crazy like filming, all that stuff, right? Like obviously I can
[03:51:23] that stuff, right? Like obviously I can do that. It's just like, you know, with
[03:51:27] do that. It's just like, you know, with so much li limited stuff that I could do
[03:51:32] so much li limited stuff that I could do like I don't live in Washington and have
[03:51:35] like I don't live in Washington and have like these really cool views and like
[03:51:38] like these really cool views and like mountains, you know? I live in
[03:51:39] mountains, you know? I live in Minnesota. It's mostly just flat and
[03:51:41] Minnesota. It's mostly just flat and like no really cool spots.
[03:51:44] like no really cool spots. But I I'm still trying to work out what
[03:51:47] But I I'm still trying to work out what I have, which is like the biggest part.
[03:51:48] I have, which is like the biggest part. I understand that. Mhm. But going back
[03:51:51] I understand that. Mhm. But going back to looking at other people's clothing
[03:51:53] to looking at other people's clothing brands, like what their videos, what
[03:51:55] brands, like what their videos, what their content is doing, what's popping,
[03:51:58] their content is doing, what's popping, but like what's like funny. I know a lot
[03:52:00] but like what's like funny. I know a lot of people like funny content during t in
[03:52:02] of people like funny content during t in Tik Tok. Yeah. Cuz my understanding I I
[03:52:08] Tik Tok. Yeah. Cuz my understanding I I like it's you don't want to like like
[03:52:12] like it's you don't want to like like try to sell them like like nobody wants
[03:52:15] try to sell them like like nobody wants to be sold anything, right? they
[03:52:16] to be sold anything, right? they naturally just want to like gradually
[03:52:18] naturally just want to like gradually just like, oh, this is pretty cool, you
[03:52:21] just like, oh, this is pretty cool, you know, but still being subtle with it.
[03:52:22] know, but still being subtle with it. That I think that's what I'm trying to
[03:52:25] That I think that's what I'm trying to do right now as well. Mhm.
[03:52:28] do right now as well. Mhm. Cuz it's kind of annoying if like
[03:52:30] Cuz it's kind of annoying if like somebody said, "Buy my stuff. Buy my
[03:52:32] somebody said, "Buy my stuff. Buy my stuff." Like, "Bro, I don't want to buy
[03:52:33] stuff." Like, "Bro, I don't want to buy your stuff." Yeah. Yeah. I'm I'm not
[03:52:36] your stuff." Yeah. Yeah. I'm I'm not trying to be like pushy. That's what I'm
[03:52:38] trying to be like pushy. That's what I'm right. trying to be. Yeah. You just got
[03:52:42] right. trying to be. Yeah. You just got to think of I mean it depends on like
[03:52:44] to think of I mean it depends on like what type of you know marketing you're
[03:52:47] what type of you know marketing you're going to be doing
[03:52:48] going to be doing because for some brands they might be
[03:52:50] because for some brands they might be like really heavy on
[03:52:53] like really heavy on uh like lifestyle marketing. So, it's
[03:52:55] uh like lifestyle marketing. So, it's more of that like aspirational
[03:52:57] more of that like aspirational lifestyle.
[03:52:59] lifestyle. Whereas if you don't have the resources
[03:53:02] Whereas if you don't have the resources to do that, you know, or maybe you
[03:53:05] to do that, you know, or maybe you aren't you're
[03:53:06] aren't you're like doing a lifestyle that you don't
[03:53:11] like doing a lifestyle that you don't fully live like yet, like you are part
[03:53:14] fully live like yet, like you are part of the audience, like aspiring to get to
[03:53:17] of the audience, like aspiring to get to that lifestyle, then obviously it's
[03:53:19] that lifestyle, then obviously it's going to be hard to make content um of
[03:53:23] going to be hard to make content um of that yourself.
[03:53:25] that yourself. Exactly. Yeah. So, I just think like
[03:53:31] really just like using what you got to
[03:53:34] really just like using what you got to think about what is what you do have to
[03:53:38] think about what is what you do have to use to your advantage.
[03:53:41] use to your advantage. And um pretty much what like for example
[03:53:44] And um pretty much what like for example in Minnesota, you know, like
[03:53:47] in Minnesota, you know, like things that you have there that other
[03:53:51] things that you have there that other people might not have or it might not
[03:53:53] people might not have or it might not even be like where you're living. It's
[03:53:55] even be like where you're living. It's just like you specifically like are
[03:53:57] just like you specifically like are there resources that you have that other
[03:53:59] there resources that you have that other people might not have and things that
[03:54:02] people might not have and things that you know make you unique or your brand
[03:54:05] you know make you unique or your brand unique things that you can use to your
[03:54:07] unique things that you can use to your advantage in that way. if that makes
[03:54:10] advantage in that way. if that makes sense. Yeah, you make total sense. Mhm.
[03:54:14] sense. Yeah, you make total sense. Mhm. Okay, gotcha. Yeah, just I don't know.
[03:54:17] Okay, gotcha. Yeah, just I don't know. You gota be creative.
[03:54:21] You gota be creative. Just Yeah. I would
[03:54:23] Just Yeah. I would say though in general like for finding
[03:54:26] say though in general like for finding the content, I would definitely just
[03:54:28] the content, I would definitely just look. It's like a finding a balance
[03:54:31] look. It's like a finding a balance between looking at other brands and what
[03:54:34] between looking at other brands and what they're doing successfully, but then
[03:54:36] they're doing successfully, but then also just like taking the time
[03:54:39] also just like taking the time to think, you know, just have like a
[03:54:42] to think, you know, just have like a creative thinking, you know, session or
[03:54:45] creative thinking, you know, session or something. Like maybe it might just be
[03:54:48] something. Like maybe it might just be like setting a timer for 30 minutes and
[03:54:52] like setting a timer for 30 minutes and like just like writing down a bunch of
[03:54:53] like just like writing down a bunch of ideas, you know, like just brainstorming
[03:54:56] ideas, you know, like just brainstorming ideas.
[03:54:57] ideas. Um, yeah. Yeah, I think it's just a
[03:55:00] Um, yeah. Yeah, I think it's just a balance between that cuz I wouldn't
[03:55:02] balance between that cuz I wouldn't recommend to like only look at other
[03:55:05] recommend to like only look at other brands for
[03:55:06] brands for inspiration like all the time because
[03:55:10] inspiration like all the time because then like the people who do that just
[03:55:12] then like the people who do that just end up copying them most of the time and
[03:55:15] end up copying them most of the time and it's going to be a lot better if you can
[03:55:19] it's going to be a lot better if you can take it as inspiration more like seeing
[03:55:22] take it as inspiration more like seeing the framework of the videos like the
[03:55:25] the framework of the videos like the actual framework of the video of why it
[03:55:27] actual framework of the video of why it performed well and and you are making
[03:55:29] performed well and and you are making your own type of video just using the
[03:55:32] your own type of video just using the same like proven framework if that makes
[03:55:34] same like proven framework if that makes sense. Yeah, it does make sense. It's
[03:55:36] sense. Yeah, it does make sense. It's just like the the consistency part as
[03:55:40] just like the the consistency part as well is like a play role, right? Because
[03:55:42] well is like a play role, right? Because I
[03:55:44] I know I think we all experienced burnout
[03:55:47] know I think we all experienced burnout at one point most definitely. And that
[03:55:50] at one point most definitely. And that is definitely a hurdle to go through
[03:55:52] is definitely a hurdle to go through because I was definitely in like that
[03:55:54] because I was definitely in like that creative burnout with like my Tik Toks
[03:55:56] creative burnout with like my Tik Toks when I'm uploading. Right. Right. I was
[03:55:59] when I'm uploading. Right. Right. I was like on this loop like oh what am I
[03:56:01] like on this loop like oh what am I doing wrong? I'm stuck in this 200 view
[03:56:04] doing wrong? I'm stuck in this 200 view every video. Right. Then I kind of like
[03:56:07] every video. Right. Then I kind of like realized oh it's just like if you keep
[03:56:09] realized oh it's just like if you keep doing the same thing over and over again
[03:56:11] doing the same thing over and over again obviously it's not going to work. So
[03:56:12] obviously it's not going to work. So we've got to change something right? So,
[03:56:15] we've got to change something right? So, I kind of took like a break trying to
[03:56:16] I kind of took like a break trying to think and I just wanted to know like
[03:56:18] think and I just wanted to know like what you think about it and yeah, it did
[03:56:21] what you think about it and yeah, it did it. It helped a lot. Yeah.
[03:56:25] it. It helped a lot. Yeah. Yeah, definitely. Like it's a natural
[03:56:28] Yeah, definitely. Like it's a natural part of it too, you know, like for most
[03:56:32] part of it too, you know, like for most like it's definitely rare for people to
[03:56:36] like it's definitely rare for people to like if you actually can like post a
[03:56:38] like if you actually can like post a video every day for like a year that's
[03:56:42] video every day for like a year that's like it's a lot harder. It's a lot
[03:56:44] like it's a lot harder. It's a lot easier said than done. And
[03:56:48] easier said than done. And um yeah, I think it really like I think
[03:56:50] um yeah, I think it really like I think it's fine though to take a step back.
[03:56:53] it's fine though to take a step back. Like it's definitely good to take a step
[03:56:54] Like it's definitely good to take a step back if your content isn't hitting, you
[03:56:58] back if your content isn't hitting, you know, like if you are constantly having
[03:57:01] know, like if you are constantly having only 200 views, then it's good to take a
[03:57:03] only 200 views, then it's good to take a step back and just reassess and figure
[03:57:06] step back and just reassess and figure out like, okay, why is this video not
[03:57:10] out like, okay, why is this video not working? like which in that case too um
[03:57:13] working? like which in that case too um you know you can send it in the chat and
[03:57:15] you know you can send it in the chat and then I can give you feedback and other
[03:57:18] then I can give you feedback and other people can give feedback and just figure
[03:57:20] people can give feedback and just figure out you know
[03:57:21] out you know like I guess why it's not working. Um
[03:57:26] like I guess why it's not working. Um but yeah o overall I would say like it
[03:57:28] but yeah o overall I would say like it is the consistency aspect is definitely
[03:57:32] is the consistency aspect is definitely important though and I would
[03:57:34] important though and I would avoid like not posting for probably like
[03:57:38] avoid like not posting for probably like over a
[03:57:41] week like just making sure that you're
[03:57:43] week like just making sure that you're posting at least once a week in the
[03:57:46] posting at least once a week in the beginning because even if your videos
[03:57:49] beginning because even if your videos aren't hitting you know like even if
[03:57:53] aren't hitting you know like even if they're not performing well it's still
[03:57:54] they're not performing well it's still good to just have that consistency going
[03:57:58] good to just have that consistency going to the point that you're not like taking
[03:58:00] to the point that you're not like taking your foot off the gas essentially cuz
[03:58:02] your foot off the gas essentially cuz like you can slow down your schedule a
[03:58:05] like you can slow down your schedule a little bit, you know, like maybe instead
[03:58:06] little bit, you know, like maybe instead of posting daily, you start posting
[03:58:07] of posting daily, you start posting every two or three days and in that
[03:58:11] every two or three days and in that extra time
[03:58:12] extra time you're, you know, you're taking extra
[03:58:14] you're, you know, you're taking extra time to reassess why it's not working or
[03:58:16] time to reassess why it's not working or maybe like reworking your strategy or
[03:58:19] maybe like reworking your strategy or learning how to make, you know, better
[03:58:22] learning how to make, you know, better content or get better at video editing
[03:58:24] content or get better at video editing or whatever it is. Yeah, that's why I
[03:58:28] or whatever it is. Yeah, that's why I looked into like video editing. Mhm.
[03:58:31] looked into like video editing. Mhm. Because I I noticed a little bit not
[03:58:33] Because I I noticed a little bit not that many clothing brands put in too
[03:58:35] that many clothing brands put in too much effort into like editing editing
[03:58:38] much effort into like editing editing like real editing, right? So, I kind of
[03:58:41] like real editing, right? So, I kind of wanted to like put that into my aspects
[03:58:44] wanted to like put that into my aspects of the videos maybe and make it a little
[03:58:46] of the videos maybe and make it a little bit more unique. See like how it goes.
[03:58:49] bit more unique. See like how it goes. Yeah. Yeah. So, yeah, we'll see how it
[03:58:52] Yeah. Yeah. So, yeah, we'll see how it goes. I'll definitely let you know about
[03:58:54] goes. I'll definitely let you know about it. And yeah, thank you. It's definitely
[03:58:56] it. And yeah, thank you. It's definitely good to add in like it also just it
[03:59:00] good to add in like it also just it depends on the video though, too. Yeah,
[03:59:02] depends on the video though, too. Yeah, exactly.
[03:59:04] exactly. But yeah, like sound effects can be
[03:59:07] But yeah, like sound effects can be good. And I think really the biggest
[03:59:10] good. And I think really the biggest thing when it comes to editing is just
[03:59:11] thing when it comes to editing is just like those fast-paced cuts like I was
[03:59:13] like those fast-paced cuts like I was talking about. Making sure that the
[03:59:15] talking about. Making sure that the video is engaging and you're not like
[03:59:18] video is engaging and you're not like pausing a lot. like you're not obviously
[03:59:21] pausing a lot. like you're not obviously it's fine if you're talking and there's
[03:59:23] it's fine if you're talking and there's pauses, but making sure once you're
[03:59:25] pauses, but making sure once you're editing it that you're editing out those
[03:59:27] editing it that you're editing out those pauses. So in the video it's just like
[03:59:29] pauses. So in the video it's just like constantly boom boom boom like just
[03:59:31] constantly boom boom boom like just talking or you know making like the
[03:59:34] talking or you know making like the clips change every one to three seconds
[03:59:37] clips change every one to three seconds or something, you know, maybe to like
[03:59:39] or something, you know, maybe to like match the audio. Just making sure that
[03:59:41] match the audio. Just making sure that the edits itself are engaging.
[03:59:45] the edits itself are engaging. Gotcha. Yeah, but that's just for a
[03:59:48] Gotcha. Yeah, but that's just for a shortterm con or short form content. Um,
[03:59:53] shortterm con or short form content. Um, as like let's say you're filming like a
[03:59:56] as like let's say you're filming like a movie, you know, like a lot of brands
[03:59:58] movie, you know, like a lot of brands are filming like little like short films
[04:00:01] are filming like little like short films right now. And in that case, you know,
[04:00:03] right now. And in that case, you know, then it's you don't want to be
[04:00:06] then it's you don't want to be overediting. But just with Tik Tok
[04:00:10] overediting. But just with Tik Tok especially,
[04:00:12] especially, um, most of the time, those fast-paced
[04:00:16] um, most of the time, those fast-paced edits are going to perform better, but
[04:00:19] edits are going to perform better, but not not always, just most of the time.
[04:00:22] not not always, just most of the time. Yeah, most of the time, right? because
[04:00:24] Yeah, most of the time, right? because there's like I know some people upload
[04:00:27] there's like I know some people upload like a minute like a minute video and
[04:00:30] like a minute like a minute video and like nobody watches it like the
[04:00:31] like nobody watches it like the engagement is trash. So like still
[04:00:34] engagement is trash. So like still making the video as short as possible
[04:00:36] making the video as short as possible but like still having those aspects that
[04:00:39] but like still having those aspects that you talked about. Yeah. I mean honestly
[04:00:42] you talked about. Yeah. I mean honestly the video length doesn't even matter in
[04:00:44] the video length doesn't even matter in my opinion. Like you could make like
[04:00:47] my opinion. Like you could make like people there are videos on Tik Tok for
[04:00:50] people there are videos on Tik Tok for example that are 3 minutes long and
[04:00:54] example that are 3 minutes long and still go viral because a bunch of people
[04:00:56] still go viral because a bunch of people watch it. It's just the difference is
[04:00:58] watch it. It's just the difference is with that 3 minute video. It's probably
[04:01:01] with that 3 minute video. It's probably like a really engaging story, you know,
[04:01:03] like a really engaging story, you know, like so it might just be somebody's
[04:01:05] like so it might just be somebody's talking to the camera super casually,
[04:01:08] talking to the camera super casually, which again is kind of like some people
[04:01:10] which again is kind of like some people call it the FaceTime effect where it's
[04:01:12] call it the FaceTime effect where it's like they're essentially just like on
[04:01:14] like they're essentially just like on FaceTime with a friend. So it's like
[04:01:16] FaceTime with a friend. So it's like very personal, very authentic, and so
[04:01:19] very personal, very authentic, and so it's really easy to like connect with
[04:01:20] it's really easy to like connect with the video and like resonate with it. And
[04:01:23] the video and like resonate with it. And in that case, it's just like a very
[04:01:25] in that case, it's just like a very engaging story. So, it's like people are
[04:01:28] engaging story. So, it's like people are looped in and they're willing to watch
[04:01:30] looped in and they're willing to watch three minutes to find out what happens
[04:01:32] three minutes to find out what happens in the story.
[04:01:35] in the story. And so, just thinking about that, like I
[04:01:38] And so, just thinking about that, like I guess I just want to make it clear that
[04:01:40] guess I just want to make it clear that it's like you don't have to make short
[04:01:43] it's like you don't have to make short videos. It's just every clip needs to be
[04:01:49] videos. It's just every clip needs to be like you just want to think of each
[04:01:53] like you just want to think of each section like why like being hyper
[04:01:57] section like why like being hyper vigilant about it that it's like you
[04:01:59] vigilant about it that it's like you don't have a section where it's going to
[04:02:01] don't have a section where it's going to be like a big drop off or it's like you
[04:02:03] be like a big drop off or it's like you know big pause. It's like, oh, people
[04:02:06] know big pause. It's like, oh, people are going to swipe away because it's big
[04:02:07] are going to swipe away because it's big pause. Or it's like this section of the
[04:02:10] pause. Or it's like this section of the story is boring and not really
[04:02:12] story is boring and not really necessary, so we'll just remove it to
[04:02:14] necessary, so we'll just remove it to keep the interesting parts. You know,
[04:02:16] keep the interesting parts. You know, it's pretty much making sure that you're
[04:02:18] it's pretty much making sure that you're like
[04:02:20] like not just that every clip or every
[04:02:24] not just that every clip or every section of the video is engaging or
[04:02:26] section of the video is engaging or provides some sort of value so that
[04:02:28] provides some sort of value so that people aren't scrolling away from it.
[04:02:32] people aren't scrolling away from it. All right. Yeah, that makes total sense.
[04:02:34] All right. Yeah, that makes total sense. Thank you, Evan. Appreciate it. For
[04:02:36] Thank you, Evan. Appreciate it. For sure. Quick question. So, Evan, yeah.
[04:02:41] sure. Quick question. So, Evan, yeah. What do you plan on doing differently
[04:02:42] What do you plan on doing differently this time with your TikTok just to like
[04:02:46] this time with your TikTok just to like avoid like the stuff that you had to
[04:02:47] avoid like the stuff that you had to deal with?
[04:02:50] deal with? Yeah. I mean, I would definitely
[04:02:53] Yeah. I mean, I would definitely recommend for you guys to turn on
[04:02:55] recommend for you guys to turn on the two factor authentication since my
[04:03:00] the two factor authentication since my my account got hacked.
[04:03:02] my account got hacked. You didn't have that?
[04:03:04] You didn't have that? No. I mean, that's when they give you
[04:03:07] No. I mean, that's when they give you all those codes, right, and tell you to
[04:03:08] all those codes, right, and tell you to save them somewhere.
[04:03:11] save them somewhere. Yeah. It's like
[04:03:13] Yeah. It's like a like they'll text you a code to your
[04:03:16] a like they'll text you a code to your phone number or to your email or
[04:03:18] phone number or to your email or something.
[04:03:20] something. But even once I turn that on, it's I
[04:03:22] But even once I turn that on, it's I don't have to do it every time. I think
[04:03:23] don't have to do it every time. I think it's just only when you log in.
[04:03:26] it's just only when you log in. But yeah, I would definitely turn that
[04:03:27] But yeah, I would definitely turn that on because I mean I never expected for
[04:03:30] on because I mean I never expected for my account to get hacked,
[04:03:33] my account to get hacked, but it happens. So definitely better
[04:03:37] but it happens. So definitely better safe than sorry.
[04:03:39] safe than sorry. Um, but yeah,
[04:03:42] Um, but yeah, I definitely I mean like luckily I have
[04:03:46] I definitely I mean like luckily I have a lot of my videos too that are saved.
[04:03:49] a lot of my videos too that are saved. So, that's one thing too I'd recommend
[04:03:50] So, that's one thing too I'd recommend is if you guys are making videos,
[04:03:54] is if you guys are making videos, if you're like putting a lot of effort
[04:03:56] if you're like putting a lot of effort into videos where it's something that
[04:03:58] into videos where it's something that you wouldn't want to lose, I would
[04:03:59] you wouldn't want to lose, I would definitely make sure that you're
[04:04:00] definitely make sure that you're downloading those videos
[04:04:03] downloading those videos um or saving them like putting them all
[04:04:06] um or saving them like putting them all into like a Google Drive folder or
[04:04:08] into like a Google Drive folder or something. That way, in case your
[04:04:10] something. That way, in case your account ever does get lost, you know,
[04:04:12] account ever does get lost, you know, you can easily like still have those
[04:04:15] you can easily like still have those videos to post them. or it's just you
[04:04:17] videos to post them. or it's just you can post them across different platforms
[04:04:19] can post them across different platforms very easily. Um, and to do that there's
[04:04:24] very easily. Um, and to do that there's uh website called Snap Tick I think
[04:04:28] uh website called Snap Tick I think which is free. You can just sometimes
[04:04:32] which is free. You can just sometimes you have to watch an ad for like 10
[04:04:34] you have to watch an ad for like 10 seconds to download it in high quality.
[04:04:37] seconds to download it in high quality. But then it won't have the watermark on
[04:04:39] But then it won't have the watermark on it because if you just download your
[04:04:40] it because if you just download your videos straight from Tik Tok, they put
[04:04:43] videos straight from Tik Tok, they put the watermark on it. But yeah, um we're
[04:04:47] the watermark on it. But yeah, um we're just mainly asking about the security
[04:04:49] just mainly asking about the security aspect of it or like
[04:04:51] aspect of it or like strategy in general.
[04:04:55] Um well security like the the security
[04:05:00] Um well security like the the security like just wanted to see like like how
[04:05:02] like just wanted to see like like how you looking at it now like what what did
[04:05:04] you looking at it now like what what did you find out about it? So I guess it's
[04:05:07] you find out about it? So I guess it's this it's the um true security factor
[04:05:09] this it's the um true security factor thing that you that's like most
[04:05:12] thing that you that's like most important. I didn't know. I thought you
[04:05:13] important. I didn't know. I thought you had that and they still they still did
[04:05:15] had that and they still they still did it. But um that makes sense. Yeah. I
[04:05:19] it. But um that makes sense. Yeah. I mean, I think Tik Tok honestly
[04:05:22] mean, I think Tik Tok honestly has some sort of security issue cuz when
[04:05:27] has some sort of security issue cuz when I was trying to get back into my
[04:05:29] I was trying to get back into my account, I just saw like so many other
[04:05:32] account, I just saw like so many other people right now also getting hacked and
[04:05:35] people right now also getting hacked and it's like the same issue where it's like
[04:05:38] it's like the same issue where it's like they got a like what happened to me is I
[04:05:41] they got a like what happened to me is I got a text. I was just randomly chilling
[04:05:45] got a text. I was just randomly chilling and got a text saying your phone number
[04:05:47] and got a text saying your phone number was removed from your Tik Tok account
[04:05:49] was removed from your Tik Tok account and I was like the [ __ ] like I didn't do
[04:05:51] and I was like the [ __ ] like I didn't do that. So then I went to log in and I was
[04:05:54] that. So then I went to log in and I was logged out of the account. So I couldn't
[04:05:56] logged out of the account. So I couldn't even like in the text it said if this
[04:05:59] even like in the text it said if this wasn't you log into your Tik Tok account
[04:06:02] wasn't you log into your Tik Tok account to you know for security stuff whatever
[04:06:05] to you know for security stuff whatever and then I tried to log in but I was
[04:06:07] and then I tried to log in but I was logged out and the person who got in the
[04:06:10] logged out and the person who got in the account changed all the passwords and
[04:06:12] account changed all the passwords and removed my email and phone number so I
[04:06:14] removed my email and phone number so I couldn't even log back in and I don't
[04:06:17] couldn't even log back in and I don't know how they even got into the account
[04:06:19] know how they even got into the account because the code went to my phone and
[04:06:22] because the code went to my phone and obviously they're not like able access
[04:06:26] obviously they're not like able access my phone. So, I have no idea how they
[04:06:29] my phone. So, I have no idea how they even got into my account in the first
[04:06:32] even got into my account in the first place or bypassed that
[04:06:34] place or bypassed that um
[04:06:36] um security like yeah with the phone
[04:06:40] security like yeah with the phone number. But I think
[04:06:43] number. But I think if you the 2FA on it should
[04:06:47] if you the 2FA on it should be fine. And then just making sure like
[04:06:49] be fine. And then just making sure like you have a secure password too.
[04:06:52] you have a secure password too. Obviously,
[04:06:55] one more question. Right. So, I don't
[04:06:58] one more question. Right. So, I don't know if you seen it, but in the chat I
[04:07:00] know if you seen it, but in the chat I asked you, there was this um this hoodie
[04:07:02] asked you, there was this um this hoodie that got this print on it. Like, I'm not
[04:07:04] that got this print on it. Like, I'm not sure what type of print that is. What
[04:07:06] sure what type of print that is. What What type of print is that? Yeah, I
[04:07:09] What type of print is that? Yeah, I think I saw that. Um I think it was just
[04:07:12] think I saw that. Um I think it was just a screen print. It looked like just
[04:07:14] a screen print. It looked like just screen print. If not though, it could
[04:07:17] screen print. If not though, it could have also been direct to garment.
[04:07:20] have also been direct to garment. Usually with like screen printing and
[04:07:23] Usually with like screen printing and direct to garment prints can sometimes
[04:07:25] direct to garment prints can sometimes look pretty
[04:07:27] look pretty similar, but generally
[04:07:31] similar, but generally uh like with a screen print, it's like
[04:07:34] uh like with a screen print, it's like an actual screen. I don't know if you've
[04:07:36] an actual screen. I don't know if you've seen it uh like the process of doing it.
[04:07:39] seen it uh like the process of doing it. It's like a literal screen and they have
[04:07:41] It's like a literal screen and they have like a squeegee that you they pass it.
[04:07:44] like a squeegee that you they pass it. Yep. Yeah. And so with that
[04:07:48] Yep. Yeah. And so with that uh with that you can't really go over
[04:07:51] uh with that you can't really go over seams very
[04:07:52] seams very well like it's harder if you have like a
[04:07:57] well like it's harder if you have like a jacket or something with a bunch of
[04:07:58] jacket or something with a bunch of seams on it like you can't really like
[04:08:01] seams on it like you can't really like the area has to be flat if that makes
[04:08:03] the area has to be flat if that makes sense. So, with direct to garment
[04:08:07] sense. So, with direct to garment printing, it's like injected with like a
[04:08:12] printing, it's like injected with like a I don't even know how to explain it
[04:08:14] I don't even know how to explain it really, but it's like there's little ink
[04:08:17] really, but it's like there's little ink things that like shoot the ink down. So,
[04:08:20] things that like shoot the ink down. So, the it doesn't have to be flat with DTG
[04:08:24] the it doesn't have to be flat with DTG since it like injects it from above.
[04:08:29] since it like injects it from above. Um, and yeah, I think because I don't
[04:08:34] Um, and yeah, I think because I don't know. I think it's probably screen
[04:08:35] know. I think it's probably screen printing.
[04:08:38] printing. Yeah. Okay. I'm trying cuz I like I like
[04:08:41] Yeah. Okay. I'm trying cuz I like I like that type of printing right there. I'm
[04:08:42] that type of printing right there. I'm trying to avoid like cuz my boy he gets
[04:08:45] trying to avoid like cuz my boy he gets like he get like um he get like his
[04:08:48] like he get like um he get like his stuff done in Pocky and like when he
[04:08:51] stuff done in Pocky and like when he gets his like design like he's screen
[04:08:54] gets his like design like he's screen printing. I don't know if it's screen
[04:08:55] printing. I don't know if it's screen printing, but when he get his print,
[04:08:57] printing, but when he get his print, it's like it's like a form of leather
[04:08:59] it's like it's like a form of leather that just it just looks mad fake. Like
[04:09:01] that just it just looks mad fake. Like the the way like the design is on it. It
[04:09:04] the the way like the design is on it. It just look like it just has this leather
[04:09:07] just look like it just has this leather look to it that's like plastic layer or
[04:09:10] look to it that's like plastic layer or something that I'm just like avoiding
[04:09:12] something that I'm just like avoiding that. I would rather like it be deeply
[04:09:15] that. I would rather like it be deeply inside the, you know, like it feels
[04:09:17] inside the, you know, like it feels natural and real like, you know,
[04:09:18] natural and real like, you know, compared to like I'm trying to avoid
[04:09:21] compared to like I'm trying to avoid make sure that like I'm I'm asking for
[04:09:23] make sure that like I'm I'm asking for the right thing and not ask for that
[04:09:25] the right thing and not ask for that [ __ ] where it's like like a piece of
[04:09:27] [ __ ] where it's like like a piece of plastic like just Yeah. glued on the
[04:09:29] plastic like just Yeah. glued on the clothes and [ __ ] Yeah. With screen
[04:09:32] clothes and [ __ ] Yeah. With screen printing, there's different types of
[04:09:34] printing, there's different types of ink. So,
[04:09:36] ink. So, like there's water-based ink where it is
[04:09:39] like there's water-based ink where it is like in it feels like it's in the shirt.
[04:09:42] like in it feels like it's in the shirt. Like if you close and like tried to feel
[04:09:45] Like if you close and like tried to feel it like you wouldn't even feel the print
[04:09:48] it like you wouldn't even feel the print cuz it's
[04:09:49] cuz it's like in the t-shirt or hoodie, which is
[04:09:52] like in the t-shirt or hoodie, which is the same way with direct to garment cuz
[04:09:54] the same way with direct to garment cuz it's like the ink is injected into the
[04:09:56] it's like the ink is injected into the fabric. But
[04:09:59] fabric. But um plastol screen printing ink is like
[04:10:02] um plastol screen printing ink is like made of plastic. So it like sits on top
[04:10:05] made of plastic. So it like sits on top of
[04:10:06] of the fabric instead of being like in it.
[04:10:09] the fabric instead of being like in it. And that's when it has like all that
[04:10:11] And that's when it has like all that texture. So I would just specify in your
[04:10:14] texture. So I would just specify in your tech pack like
[04:10:18] tech pack like uh I mean
[04:10:19] uh I mean honestly direct to garment print is
[04:10:23] honestly direct to garment print is pretty fire. Like
[04:10:26] pretty fire. Like I Yeah, it's like in it can be a little
[04:10:29] I Yeah, it's like in it can be a little bit rough sometimes though. Like
[04:10:32] bit rough sometimes though. Like sometimes screen printing is a little
[04:10:34] sometimes screen printing is a little bit
[04:10:35] bit softer. But the main difference between
[04:10:38] softer. But the main difference between doing screen printing versus DTG is with
[04:10:41] doing screen printing versus DTG is with screen printing they have to make a
[04:10:44] screen printing they have to make a screen for every color. So if your
[04:10:46] screen for every color. So if your design has more than like four colors in
[04:10:49] design has more than like four colors in it or more than like six maximum, then
[04:10:52] it or more than like six maximum, then you would want to do direct to garment
[04:10:55] you would want to do direct to garment just because there would be too many
[04:10:57] just because there would be too many colors and they have to make, you know,
[04:10:59] colors and they have to make, you know, each screen for each color. And then
[04:11:03] each screen for each color. And then they'll also be charging you more money
[04:11:06] they'll also be charging you more money because they'll have to, you know, use
[04:11:09] because they'll have to, you know, use more supplies and materials to make six
[04:11:13] more supplies and materials to make six screens instead of, you know, just one
[04:11:16] screens instead of, you know, just one or two. Okay. So So what what's that one
[04:11:20] or two. Okay. So So what what's that one called? The plastic one. Just so I could
[04:11:22] called? The plastic one. Just so I could make sure I tell them to not plasol ink.
[04:11:27] make sure I tell them to not plasol ink. Plast ink. Okay. Just avoid that. Do you
[04:11:30] Plast ink. Okay. Just avoid that. Do you avoid that as well? Is that something
[04:11:32] avoid that as well? Is that something you avoid as well? Um, it's
[04:11:35] you avoid as well? Um, it's not it's not that bad. Like I've used it
[04:11:38] not it's not that bad. Like I've used it before.
[04:11:40] before. Um, it honestly just I think it more
[04:11:44] Um, it honestly just I think it more depends on the person screen printing
[04:11:47] depends on the person screen printing it, you know, or like the shop or
[04:11:49] it, you know, or like the shop or manufacturer doing it
[04:11:51] manufacturer doing it cuz it can be done in a way where it
[04:11:54] cuz it can be done in a way where it doesn't feel super rubbery.
[04:11:58] doesn't feel super rubbery. Um,
[04:12:01] Um, and yeah, DTF also feels like that. What
[04:12:04] and yeah, DTF also feels like that. What is that DTF? Uh, that I think it's
[04:12:08] is that DTF? Uh, that I think it's direct to fabric. It's like it's it's a
[04:12:11] direct to fabric. It's like it's it's a different
[04:12:13] different um I'm pretty sure with DTF they
[04:12:17] um I'm pretty sure with DTF they print I might be wrong. Oh yeah, direct
[04:12:20] print I might be wrong. Oh yeah, direct to film. It's they I'm pretty sure they
[04:12:22] to film. It's they I'm pretty sure they print the film first and then they put
[04:12:26] print the film first and then they put it on top
[04:12:28] it on top after and with that
[04:12:31] after and with that um it also like sits on
[04:12:36] top. But yeah, um plastic salt ink
[04:12:40] top. But yeah, um plastic salt ink though for screen printing is not bad.
[04:12:43] though for screen printing is not bad. It's just it depends on the person
[04:12:46] It's just it depends on the person making it because it the more times that
[04:12:49] making it because it the more times that you like pass the ink through it, the
[04:12:51] you like pass the ink through it, the thicker it gets. So you just have to
[04:12:53] thicker it gets. So you just have to make sure I just in your tech pack
[04:12:55] make sure I just in your tech pack specify that you want the print to
[04:12:58] specify that you want the print to be in the fabric like no texture. Okay.
[04:13:04] be in the fabric like no texture. Okay. Okay. Okay. Cool. Print and fabric, no
[04:13:07] Okay. Okay. Cool. Print and fabric, no texture. Okay. Yeah. What do you think
[04:13:10] texture. Okay. Yeah. What do you think of
[04:13:11] of the the day in the life videos? Do you
[04:13:14] the the day in the life videos? Do you think that'd be cool to post on Tik Tok
[04:13:17] think that'd be cool to post on Tik Tok because like the day in the life of a
[04:13:19] because like the day in the life of a broke college student starting a coding
[04:13:22] broke college student starting a coding program? Mhm.
[04:13:24] program? Mhm. Yeah, I think those videos
[04:13:28] Yeah, I think those videos um yeah, I've talked about it a little
[04:13:30] um yeah, I've talked about it a little bit before like those videos they work
[04:13:33] bit before like those videos they work very well
[04:13:35] very well because it's something that is easy
[04:13:39] because it's something that is easy for like it's easy to connect with cuz
[04:13:43] for like it's easy to connect with cuz there's a lot
[04:13:44] there's a lot of like for example with that if you're
[04:13:47] of like for example with that if you're making a video called you know broke
[04:13:50] making a video called you know broke college student starting their clothing
[04:13:53] college student starting their clothing And there's a pretty big audience of
[04:13:56] And there's a pretty big audience of people who are
[04:13:57] people who are also broke college students who want to
[04:14:01] also broke college students who want to start a business. So, it's like a pretty
[04:14:03] start a business. So, it's like a pretty large audience. And that would be, you
[04:14:06] large audience. And that would be, you know, the target audience of that video
[04:14:08] know, the target audience of that video or just any like young person. I mean,
[04:14:11] or just any like young person. I mean, really just anybody wanting to start a
[04:14:12] really just anybody wanting to start a business and like wanting to take that
[04:14:16] business and like wanting to take that risk. And so those videos like resonate
[04:14:19] risk. And so those videos like resonate uh really well with those people because
[04:14:21] uh really well with those people because it's like oh this person's doing
[04:14:23] it's like oh this person's doing something that I want to do. Um and you
[04:14:26] something that I want to do. Um and you know then it's like I'm curious to see
[04:14:29] know then it's like I'm curious to see you know how what the journey has been
[04:14:31] you know how what the journey has been like for them or
[04:14:33] like for them or like I don't know whatever the reason is
[04:14:37] like I don't know whatever the reason is like people will get curious about it
[04:14:40] like people will get curious about it because it's something that they want to
[04:14:41] because it's something that they want to do and those videos too are just like
[04:14:44] do and those videos too are just like very
[04:14:46] very like very like authentic too because
[04:14:50] like very like authentic too because it's it's it would be hard to make a
[04:14:53] it's it's it would be hard to make a video like that that is like exactly
[04:14:55] video like that that is like exactly like some another video because your
[04:14:59] like some another video because your situation is unique to you and so you're
[04:15:03] situation is unique to you and so you're not going to have like the exact same
[04:15:05] not going to have like the exact same situation as somebody else. So there's
[04:15:07] situation as somebody else. So there's always going to be a unique factor to
[04:15:10] always going to be a unique factor to those videos.
[04:15:13] those videos. Okay. So relatability basically.
[04:15:17] Okay. So relatability basically. Yeah. And then just Yeah. to make it
[04:15:21] Yeah. And then just Yeah. to make it um like to make those videos perform
[04:15:25] um like to make those videos perform well. It really is just like thinking
[04:15:28] well. It really is just like thinking about what does make you unique. like
[04:15:32] about what does make you unique. like what is unique to your
[04:15:34] what is unique to your journey that isn't
[04:15:38] journey that isn't uh I guess just yeah something that's
[04:15:40] uh I guess just yeah something that's unique to your journey that wouldn't be
[04:15:42] unique to your journey that wouldn't be true for other people
[04:15:45] true for other people and just really also being like very
[04:15:48] and just really also being like very authentic and like raw not like just
[04:15:52] authentic and like raw not like just really like being yourself will pay off
[04:15:55] really like being yourself will pay off in those types of videos. I got a
[04:15:58] in those types of videos. I got a question. I got another question. Yeah.
[04:16:01] question. I got another question. Yeah. Um, so when you when you were starting
[04:16:04] Um, so when you when you were starting off your brand, um, I know I probably
[04:16:07] off your brand, um, I know I probably obviously you're working, right? Like
[04:16:09] obviously you're working, right? Like part-time job, probably still in school
[04:16:11] part-time job, probably still in school trying to, you know what I mean? Yeah.
[04:16:13] trying to, you know what I mean? Yeah. Um, how was your process in, you know,
[04:16:16] Um, how was your process in, you know, like what did you do to kind of be able
[04:16:19] like what did you do to kind of be able to sort your money? Because right now,
[04:16:21] to sort your money? Because right now, okay, like like I'm not like struggling,
[04:16:25] okay, like like I'm not like struggling, but like my process with my brand has
[04:16:28] but like my process with my brand has been a lot slower than usual just
[04:16:30] been a lot slower than usual just because of the money aspect because I'm
[04:16:33] because of the money aspect because I'm still in school. I'm working a part-time
[04:16:35] still in school. I'm working a part-time job, but I also have other like
[04:16:37] job, but I also have other like commitments, you know what I mean? So
[04:16:39] commitments, you know what I mean? So like and and obviously trying to also
[04:16:42] like and and obviously trying to also work with my money. So, as far as, you
[04:16:44] work with my money. So, as far as, you know, investing in my brand, um, I got
[04:16:47] know, investing in my brand, um, I got obviously just simple things I got to
[04:16:48] obviously just simple things I got to pay, phone bill, you know, car car
[04:16:50] pay, phone bill, you know, car car payment, car insurance, stuff like that
[04:16:52] payment, car insurance, stuff like that on the side, whatever. Cool. Right. Just
[04:16:54] on the side, whatever. Cool. Right. Just a saving. But like, as far as you, how
[04:16:57] a saving. But like, as far as you, how did how were you able to manage that in
[04:17:00] did how were you able to manage that in and were able to kind of like, you know
[04:17:02] and were able to kind of like, you know what I mean, manage your brand also?
[04:17:03] what I mean, manage your brand also? Like, how did how was your process?
[04:17:06] Like, how did how was your process? Yeah. Uh, I would definitely
[04:17:09] Yeah. Uh, I would definitely say having a clear like you definitely
[04:17:12] say having a clear like you definitely want to have those expenses
[04:17:16] want to have those expenses separated. I think couple things like
[04:17:20] separated. I think couple things like one is having those expenses separated.
[04:17:22] one is having those expenses separated. So, um, there's the expense tracker that
[04:17:27] So, um, there's the expense tracker that I put in the Discord that definitely I
[04:17:30] I put in the Discord that definitely I recommend to use. And pretty much just
[04:17:32] recommend to use. And pretty much just any time you have a business expense,
[04:17:35] any time you have a business expense, you're putting it into that expense
[04:17:36] you're putting it into that expense tracker because those are also going to
[04:17:39] tracker because those are also going to be things that you can deduct from your
[04:17:41] be things that you can deduct from your taxes later on.
[04:17:43] taxes later on. and
[04:17:45] and uh getting a business bank account as
[04:17:48] uh getting a business bank account as well just so that I definitely recommend
[04:17:51] well just so that I definitely recommend to get a business bank account so that
[04:17:53] to get a business bank account so that your f like your brand finances and
[04:17:56] your f like your brand finances and expenses are separate from your personal
[04:17:59] expenses are separate from your personal expenses cuz that way again like when
[04:18:01] expenses cuz that way again like when you do have to do I mean
[04:18:04] you do have to do I mean there's several benefits like for one
[04:18:07] there's several benefits like for one taxes will not be a nightmare for you
[04:18:10] taxes will not be a nightmare for you like taxes are going to suck for you if
[04:18:13] like taxes are going to suck for you if your personal and business expenses are
[04:18:16] your personal and business expenses are mixed into one account. Like you're
[04:18:18] mixed into one account. Like you're going to have to sort through all of
[04:18:20] going to have to sort through all of that stuff um when you do your taxes.
[04:18:23] that stuff um when you do your taxes. Whereas if it's all separated in a
[04:18:25] Whereas if it's all separated in a business account, you literally just
[04:18:27] business account, you literally just have all of the statements there and
[04:18:29] have all of the statements there and it's like all of it is business. You
[04:18:30] it's like all of it is business. You don't have to do any sorting at all. Um,
[04:18:34] don't have to do any sorting at all. Um, and then the other reason is just of
[04:18:37] and then the other reason is just of course being able to see
[04:18:41] course being able to see uh explicitly like how much money you
[04:18:43] uh explicitly like how much money you have in the brand versus personal and
[04:18:46] have in the brand versus personal and like how much your brand is making, you
[04:18:49] like how much your brand is making, you know? So, you can actually like run the
[04:18:51] know? So, you can actually like run the numbers for your brand. And it's going
[04:18:53] numbers for your brand. And it's going to be pretty hard to do that if it's
[04:18:55] to be pretty hard to do that if it's separate or not separate. And
[04:18:59] separate or not separate. And um the only thing you need for that is a
[04:19:03] um the only thing you need for that is a is to have your business be registered.
[04:19:05] is to have your business be registered. So as long as you have your you know
[04:19:08] So as long as you have your you know LLC then you can get the business bank
[04:19:13] LLC then you can get the business bank account. And there's one that I put in
[04:19:14] account. And there's one that I put in the
[04:19:16] the um accelerator doc or I think it's in
[04:19:20] um accelerator doc or I think it's in the discord channel as well. Um, but
[04:19:24] the discord channel as well. Um, but it's completely free.
[04:19:27] it's completely free. And yeah, I would just say though in
[04:19:30] And yeah, I would just say though in general
[04:19:33] like definitely keeping it separate.
[04:19:36] like definitely keeping it separate. Um, and then just being really smart
[04:19:39] Um, and then just being really smart about the money that you do have because
[04:19:42] about the money that you do have because in the beginning of course like funds
[04:19:44] in the beginning of course like funds are going to be limited. So making sure
[04:19:46] are going to be limited. So making sure that you are using what you have as
[04:19:50] that you are using what you have as efficiently as possible. So like making
[04:19:54] efficiently as possible. So like making sure that you know with
[04:19:57] sure that you know with your I mean there's a lot of ways I
[04:20:00] your I mean there's a lot of ways I would say like negotiating better rates
[04:20:03] would say like negotiating better rates you know with
[04:20:04] you know with manufacturers like really putting in the
[04:20:07] manufacturers like really putting in the effort to talk to many different
[04:20:10] effort to talk to many different manufacturers and receive a lot of
[04:20:12] manufacturers and receive a lot of quotes you know so you're asking maybe
[04:20:15] quotes you know so you're asking maybe 10 to 20 different manufacturers for a
[04:20:18] 10 to 20 different manufacturers for a quote on your samples or your bolt
[04:20:20] quote on your samples or your bolt production. That way you can one
[04:20:23] production. That way you can one negotiate with all of them, you know,
[04:20:25] negotiate with all of them, you know, like say manufacturer A offered me this,
[04:20:28] like say manufacturer A offered me this, you know, can you guys do lower or do a
[04:20:31] you know, can you guys do lower or do a better price?
[04:20:34] better price? Um, and yeah, I guess just in general,
[04:20:42] um, another thing is being smart about
[04:20:45] um, another thing is being smart about like your samples, you know, like making
[04:20:47] like your samples, you know, like making sure you
[04:20:49] sure you aren't spending a bunch of money on
[04:20:51] aren't spending a bunch of money on samples, like unnecessary costs.
[04:20:56] samples, like unnecessary costs. Um, I mean with that I just really
[04:20:59] Um, I mean with that I just really recommend like in the beginning like
[04:21:01] recommend like in the beginning like focus on one making one design that's
[04:21:04] focus on one making one design that's really good and that way you know you're
[04:21:06] really good and that way you know you're not spending a bunch of money on
[04:21:08] not spending a bunch of money on multiple samples and you have one
[04:21:10] multiple samples and you have one product like it all it takes is one
[04:21:13] product like it all it takes is one product to get your brand off the ground
[04:21:16] product to get your brand off the ground and it's just you know depends how well
[04:21:19] and it's just you know depends how well of a product you are able to design and
[04:21:21] of a product you are able to design and then like how well you're able to market
[04:21:23] then like how well you're able to market that product and there's definitely in
[04:21:24] that product and there's definitely in many ways
[04:21:27] many ways to you know save money in terms
[04:21:30] to you know save money in terms of design and manufacturing and then
[04:21:33] of design and manufacturing and then also with marketing. So with marketing
[04:21:37] also with marketing. So with marketing side it would be you know focusing more
[04:21:39] side it would be you know focusing more on organic marketing and like making
[04:21:42] on organic marketing and like making video content rather than spending a
[04:21:45] video content rather than spending a bunch of money on Facebook ads you
[04:21:47] bunch of money on Facebook ads you know but yeah does that make sense or
[04:21:51] know but yeah does that make sense or answer your question?
[04:21:54] answer your question? Yeah. Yeah, it does. Yo, can you hear
[04:21:56] Yeah. Yeah, it does. Yo, can you hear me? Yeah. What up?
[04:22:01] me? Yeah. What up? Come back. Listen. Um, quick
[04:22:04] Come back. Listen. Um, quick question. What's the best way for you on
[04:22:09] question. What's the best way for you on Illustrator to add texture? I be see I
[04:22:13] Illustrator to add texture? I be see I know found like four different
[04:22:16] know found like four different ways. What's the easiest one?
[04:22:19] ways. What's the easiest one? Um, it is
[04:22:22] Um, it is definitely a bit
[04:22:25] definitely a bit tricky like with so honestly like
[04:22:29] tricky like with so honestly like Photoshop is a lot better for adding
[04:22:32] Photoshop is a lot better for adding texture. Um, but it can be done in
[04:22:35] texture. Um, but it can be done in Illustrator as well.
[04:22:39] Illustrator as well. Um, I would
[04:22:42] Um, I would say I guess it depends like what kind of
[04:22:44] say I guess it depends like what kind of texture like fabric texture.
[04:22:47] texture like fabric texture. Um, fabric and
[04:22:50] Um, fabric and denim. Fabric and denim.
[04:22:53] denim. Fabric and denim. Yeah, I would say
[04:22:56] Yeah, I would say um I mean I think you can
[04:23:00] um I mean I think you can get I think you can get fabric textures
[04:23:03] get I think you can get fabric textures online like Illustrator uh
[04:23:07] online like Illustrator uh specifically. And it's just it is more
[04:23:10] specifically. And it's just it is more tricky with Illustrator because
[04:23:13] tricky with Illustrator because everything is
[04:23:14] everything is vectorzed. So whereas with Photoshop
[04:23:18] vectorzed. So whereas with Photoshop it's not all vectors, so it's a lot
[04:23:21] it's not all vectors, so it's a lot easier to like edit textures or add
[04:23:23] easier to like edit textures or add textures onto stuff.
[04:23:26] textures onto stuff. Um, I would probably just say honestly
[04:23:28] Um, I would probably just say honestly like searching
[04:23:30] like searching on like Google just kind of using it as
[04:23:34] on like Google just kind of using it as like
[04:23:36] like a just essentially as as long as it's
[04:23:40] a just essentially as as long as it's like readable, you know, like your tech
[04:23:42] like readable, you know, like your tech pack like you can tell it's denim. Um,
[04:23:47] pack like you can tell it's denim. Um, you'll be fine. I mean, and honestly,
[04:23:49] you'll be fine. I mean, and honestly, like with Illustrator, like texture is
[04:23:52] like with Illustrator, like texture is not super important because in your tech
[04:23:54] not super important because in your tech packs, you can just tell them
[04:23:57] packs, you can just tell them specifically what fabric to use and make
[04:23:59] specifically what fabric to use and make sure you're like pointing to it. I think
[04:24:01] sure you're like pointing to it. I think the most important thing is just making
[04:24:03] the most important thing is just making sure that like the colors are
[04:24:05] sure that like the colors are accurate. But again, even with colors,
[04:24:07] accurate. But again, even with colors, like that's something you should
[04:24:09] like that's something you should specify, you know, like the uh panone
[04:24:12] specify, you know, like the uh panone number.
[04:24:14] number. And yeah, there are also
[04:24:18] And yeah, there are also um textures that are built
[04:24:21] um textures that are built into Illustrator. If you go under the
[04:24:25] into Illustrator. If you go under the patterns section, I don't have
[04:24:27] patterns section, I don't have Illustrator pulled up right now, so I
[04:24:29] Illustrator pulled up right now, so I can't check, but it's
[04:24:32] can't check, but it's uh maybe it's I think it's under edit
[04:24:35] uh maybe it's I think it's under edit and then patterns. And then there's like
[04:24:38] and then patterns. And then there's like a whole library of patterns that are
[04:24:41] a whole library of patterns that are built into Illustrator. I can check on
[04:24:44] built into Illustrator. I can check on it um in a bit, but cuz I'm not sure if
[04:24:50] it um in a bit, but cuz I'm not sure if they do
[04:24:51] they do have fabric
[04:24:53] have fabric specifically. Um but I know they do have
[04:24:57] specifically. Um but I know they do have like like animal prints which can be a
[04:25:00] like like animal prints which can be a little bit helpful sometimes. Um, but
[04:25:03] little bit helpful sometimes. Um, but yeah, in terms of fabric, like honestly
[04:25:05] yeah, in terms of fabric, like honestly in Illustrator, I don't even really use
[04:25:08] in Illustrator, I don't even really use add texture that often. Um, just because
[04:25:11] add texture that often. Um, just because it is something that you can specify in
[04:25:13] it is something that you can specify in your tech
[04:25:14] your tech pack like visually,
[04:25:18] pack like visually, if that makes sense.
[04:25:20] if that makes sense. Yeah. Yeah. Yeah, it definitely makes
[04:25:21] Yeah. Yeah. Yeah, it definitely makes sense. So, for the Okay, so
[04:25:24] sense. So, for the Okay, so um on your tech packs, like when you
[04:25:26] um on your tech packs, like when you send them over, you don't use fat, you
[04:25:28] send them over, you don't use fat, you don't use uh texture unless you do it on
[04:25:30] don't use uh texture unless you do it on Photoshop.
[04:25:33] Photoshop. Yeah. Yeah. Um, mostly if I'm doing
[04:25:37] Yeah. Yeah. Um, mostly if I'm doing texture, it's usually in Procreate,
[04:25:41] texture, it's usually in Procreate, which I'm drawing on my iPad. Cuz in if
[04:25:45] which I'm drawing on my iPad. Cuz in if you have Procreate and an iPad, then
[04:25:48] you have Procreate and an iPad, then it's really easy to add texture just
[04:25:50] it's really easy to add texture just with the Procreate app. But it is
[04:25:54] with the Procreate app. But it is honestly just one of like it's not
[04:25:56] honestly just one of like it's not necessary.
[04:25:58] necessary. Um cuz yeah it in most of my like if I'm
[04:26:02] Um cuz yeah it in most of my like if I'm making jeans I'll just make the mockup
[04:26:07] making jeans I'll just make the mockup be the color that I want and then I'm
[04:26:10] be the color that I want and then I'm just including a bunch of reference
[04:26:12] just including a bunch of reference photos of what well one including
[04:26:15] photos of what well one including reference photos and then two um like
[04:26:18] reference photos and then two um like telling them specifically what
[04:26:21] telling them specifically what uh fabric it is you know so like being
[04:26:23] uh fabric it is you know so like being specific like 14 ounce 100% cotton on
[04:26:27] specific like 14 ounce 100% cotton on denim
[04:26:29] denim nonstretch and just making sure that you
[04:26:31] nonstretch and just making sure that you are super clear about it and then
[04:26:33] are super clear about it and then providing those references as well so
[04:26:34] providing those references as well so there's no confusion.
[04:26:38] Okay, appreciate you. And one more quick
[04:26:41] Okay, appreciate you. And one more quick question.
[04:26:43] question. Um, what sizes would you um go for on
[04:26:48] Um, what sizes would you um go for on the
[04:26:48] the startup like well yeah like jackets or
[04:26:52] startup like well yeah like jackets or t-shirts or anything really.
[04:26:56] t-shirts or anything really. Yeah. Uh, do you mean like the size
[04:27:00] Yeah. Uh, do you mean like the size distribution for like your bulk order or
[04:27:02] distribution for like your bulk order or like all through?
[04:27:05] like all through? Yes, your bulk order.
[04:27:08] Yes, your bulk order. I would check in the in the
[04:27:11] I would check in the in the manufacturing list and guide. There's a
[04:27:15] manufacturing list and guide. There's a section I added in there that has
[04:27:17] section I added in there that has specifically like how much to order per
[04:27:21] specifically like how much to order per uh for each like for 50 pieces or 100
[04:27:24] uh for each like for 50 pieces or 100 pieces and depending on how many sizes
[04:27:26] pieces and depending on how many sizes you have too. And so I would check in
[04:27:29] you have too. And so I would check in there cuz all the information is there.
[04:27:31] there cuz all the information is there. So, it's pretty much just like for 50
[04:27:34] So, it's pretty much just like for 50 pieces or just in general, you want to
[04:27:36] pieces or just in general, you want to be ordering around like
[04:27:40] be ordering around like maybe 25 to 30% like
[04:27:43] maybe 25 to 30% like mediums, 25% larges, and then like small
[04:27:48] mediums, 25% larges, and then like small and XL would be more like 15 to
[04:27:51] and XL would be more like 15 to 20%. Uh, just since medium and larges
[04:27:54] 20%. Uh, just since medium and larges are the most common sizes generally.
[04:27:59] are the most common sizes generally. Appreciate you. Yeah. Yeah.
[04:28:04] Trying to match colors um with Panon,
[04:28:07] Trying to match colors um with Panon, but I'm not too sure if it's just me. Do
[04:28:11] but I'm not too sure if it's just me. Do you have to pay to get um a color chart
[04:28:14] you have to pay to get um a color chart from Panone or is there a free website
[04:28:17] from Panone or is there a free website that you can look that up? Cuz every
[04:28:19] that you can look that up? Cuz every time I've tried, it's saying that I have
[04:28:21] time I've tried, it's saying that I have to create an account and it's not
[04:28:24] to create an account and it's not letting me do it from outside of the US.
[04:28:29] strange. Let me
[04:28:32] uh if you go
[04:28:36] uh if you go to this website here,
[04:28:41] to this website here, um it should take you directly to a
[04:28:45] um it should take you directly to a color chart, which you can use the ones
[04:28:49] color chart, which you can use the ones on here. Does that link work?
[04:28:54] Yeah, that works. Okay, do yeah, I would
[04:28:57] Yeah, that works. Okay, do yeah, I would just like screenshot one of them from
[04:28:59] just like screenshot one of them from here. Like this isn't the full list of
[04:29:03] here. Like this isn't the full list of them, you know, like some of the numbers
[04:29:05] them, you know, like some of the numbers like skip, but it does have like the
[04:29:08] like skip, but it does have like the full
[04:29:09] full range.
[04:29:11] range. Um, so yeah, I think most colors you
[04:29:16] Um, so yeah, I think most colors you should definitely be able to find the
[04:29:17] should definitely be able to find the color on there though.
[04:29:21] color on there though. Yeah. No, thanks for that. Yeah, for
[04:29:23] Yeah. No, thanks for that. Yeah, for sure. The other thing would just be uh I
[04:29:27] sure. The other thing would just be uh I mean that is the benefit like with the
[04:29:29] mean that is the benefit like with the panone colors because colors can look
[04:29:32] panone colors because colors can look different you know on different screens
[04:29:35] different you know on different screens or like different lighting and whatnot.
[04:29:40] or like different lighting and whatnot. Um but you can have the manufacturer
[04:29:43] Um but you can have the manufacturer like send you photos of the fabric books
[04:29:45] like send you photos of the fabric books as well. And then that's another thing
[04:29:48] as well. And then that's another thing too is I'd recommend whenever you guys
[04:29:50] too is I'd recommend whenever you guys are getting your samples to also get the
[04:29:55] are getting your samples to also get the ask them for fabric books to send you.
[04:29:58] ask them for fabric books to send you. Yeah. Jeremiah, do you have another
[04:30:00] Yeah. Jeremiah, do you have another question?
[04:30:04] Yeah. I was wondering like more of you
[04:30:07] Yeah. I was wondering like more of you like where are you at at the process
[04:30:09] like where are you at at the process right now? Like what are you doing
[04:30:12] right now? Like what are you doing just in terms of Yeah. getting clothing
[04:30:16] just in terms of Yeah. getting clothing brand like are you you're making up more
[04:30:18] brand like are you you're making up more clothing right now or you're way on
[04:30:21] clothing right now or you're way on bulk? Um, I'm actually I need to place
[04:30:26] bulk? Um, I'm actually I need to place new
[04:30:26] new samples kind of behind honestly because
[04:30:30] samples kind of behind honestly because I just need to get like I have I've
[04:30:34] I just need to get like I have I've honestly just been like like these past
[04:30:37] honestly just been like like these past three months I did a
[04:30:40] three months I did a release or actually did two releases in
[04:30:43] release or actually did two releases in January and then a second release or a
[04:30:46] January and then a second release or a third release in February and I had a
[04:30:49] third release in February and I had a drop planned for like 5 days ago.
[04:30:52] drop planned for like 5 days ago. or not 5 days ago. Um, oh wait, yeah,
[04:30:56] or not 5 days ago. Um, oh wait, yeah, originally I was going to have a drop
[04:30:57] originally I was going to have a drop five days ago. Um, but I actually pushed
[04:31:01] five days ago. Um, but I actually pushed that back because things were just like
[04:31:05] that back because things were just like getting too rushed.
[04:31:09] getting too rushed. And I've also been like because I also
[04:31:12] And I've also been like because I also hired a virtual assistant as well as a
[04:31:17] hired a virtual assistant as well as a like an assistant IRL who was helping me
[04:31:20] like an assistant IRL who was helping me out with stuff.
[04:31:22] out with stuff. But just kind of like navigating that
[04:31:25] But just kind of like navigating that and
[04:31:28] and um trying to like offload my work to
[04:31:31] um trying to like offload my work to them. It just been kind of a tricky
[04:31:33] them. It just been kind of a tricky process doing that,
[04:31:36] process doing that, but slowly but surely making progress.
[04:31:40] but slowly but surely making progress. All right, cool. Yeah, I was wondering
[04:31:42] All right, cool. Yeah, I was wondering because I know you've been hollering
[04:31:45] because I know you've been hollering right now. I've been seeing like the the
[04:31:47] right now. I've been seeing like the the Jord, not the Jords, the the pants you
[04:31:49] Jord, not the Jords, the the pants you did in February.
[04:31:51] did in February. I was just curious because uh because uh
[04:31:53] I was just curious because uh because uh I know you do like a drop every month,
[04:31:56] I know you do like a drop every month, right? or you try to Yeah, that's what I
[04:31:59] right? or you try to Yeah, that's what I had been doing, but I've
[04:32:01] had been doing, but I've honestly like I it just was doing it too
[04:32:05] honestly like I it just was doing it too frequently that I ended up like it just
[04:32:09] frequently that I ended up like it just got too rushed and I didn't feel like I
[04:32:11] got too rushed and I didn't feel like I was able to
[04:32:12] was able to like really make
[04:32:15] like really make the or like the quality of work I feel
[04:32:18] the or like the quality of work I feel like was getting impacted a little bit
[04:32:20] like was getting impacted a little bit where I could be
[04:32:21] where I could be making putting more time into the
[04:32:23] making putting more time into the marketing like making more creative of
[04:32:26] marketing like making more creative of marketing or like as well as designing
[04:32:29] marketing or like as well as designing new products. I just was falling behind
[04:32:32] new products. I just was falling behind on like the samples and ordering new
[04:32:33] on like the samples and ordering new stuff. So then I that's why I pushed
[04:32:35] stuff. So then I that's why I pushed this last one back and then just yeah
[04:32:39] this last one back and then just yeah figuring out
[04:32:40] figuring out um the schedule for the next couple of
[04:32:44] um the schedule for the next couple of months just cuz yeah I was planning to
[04:32:45] months just cuz yeah I was planning to do drops every month but it is like so
[04:32:49] do drops every month but it is like so much work to do. Oh yeah. Yeah. and just
[04:32:53] much work to do. Oh yeah. Yeah. and just especially like with me also like
[04:32:55] especially like with me also like filming videos and everything. So, I
[04:32:58] filming videos and everything. So, I just been trying to kind of figure out
[04:33:00] just been trying to kind of figure out my
[04:33:02] my uh schedule automating things with the
[04:33:06] uh schedule automating things with the virtual assistant and stuff.
[04:33:09] virtual assistant and stuff. Yeah, by the way, that virtual
[04:33:10] Yeah, by the way, that virtual assistant's good, dude. I love it. It's
[04:33:12] assistant's good, dude. I love it. It's really really good. Yeah. Have you had
[04:33:16] really really good. Yeah. Have you had one before? Uh yeah. Uh I thought it was
[04:33:18] one before? Uh yeah. Uh I thought it was the one that you have what you sent us.
[04:33:21] the one that you have what you sent us. remember the bot? Oh, yes. Yeah. Yeah,
[04:33:26] remember the bot? Oh, yes. Yeah. Yeah, that's the one I was talking about.
[04:33:27] that's the one I was talking about. Yeah, that one. Yeah, the bot is dope.
[04:33:31] Yeah, that one. Yeah, the bot is dope. Um, so yeah, I have a virtual assistant
[04:33:35] Um, so yeah, I have a virtual assistant in who's from the Philippines who
[04:33:39] in who's from the Philippines who uh which that's been dope. Um, the
[04:33:43] uh which that's been dope. Um, the website is
[04:33:45] website is called online jobs.ph
[04:33:49] called online jobs.ph PH and it connects you with virtual
[04:33:53] PH and it connects you with virtual assistants in the Philippines
[04:33:57] assistants in the Philippines and um VAS virtual assistants the VAS in
[04:34:03] and um VAS virtual assistants the VAS in the Philippines it's like a pretty big
[04:34:06] the Philippines it's like a pretty big thing there. So there's like thousands
[04:34:08] thing there. So there's like thousands of VAS on that website and a lot of them
[04:34:14] of VAS on that website and a lot of them because of the exchange rates they like
[04:34:17] because of the exchange rates they like the hourly rates you can find VAS for
[04:34:20] the hourly rates you can find VAS for like as low as like $2 an hour and up to
[04:34:26] like as low as like $2 an hour and up to I don't know like the main range would
[04:34:28] I don't know like the main range would be like $2 to like $20 per hour. Um, but
[04:34:32] be like $2 to like $20 per hour. Um, but I the VA that I'm working with right now
[04:34:34] I the VA that I'm working with right now is only $4 per hour and he's been doing
[04:34:38] is only $4 per hour and he's been doing a great job.
[04:34:40] a great job. And Evan,
[04:34:43] And Evan, yeah, my bad. Quick question, right? So,
[04:34:46] yeah, my bad. Quick question, right? So, wait, like why why hire a virtual
[04:34:50] wait, like why why hire a virtual assistants? Um, if you you've already
[04:34:52] assistants? Um, if you you've already been doing what you're doing, fine. is I
[04:34:55] been doing what you're doing, fine. is I mean like I know with more sales and
[04:34:56] mean like I know with more sales and more work, don't you just amplify what
[04:34:58] more work, don't you just amplify what you I mean what you already just think
[04:35:00] you I mean what you already just think how I'm thinking like wouldn't you just
[04:35:03] how I'm thinking like wouldn't you just double up what you're doing or like what
[04:35:05] double up what you're doing or like what does the virt assistant do for you like
[04:35:08] does the virt assistant do for you like that helps you like what's Yeah, I mean
[04:35:12] that helps you like what's Yeah, I mean the main thing is because I've just been
[04:35:15] the main thing is because I've just been like doing kind of trying to do too much
[04:35:19] like doing kind of trying to do too much myself and so there were things that
[04:35:22] myself and so there were things that aren't getting done and like deadlines
[04:35:24] aren't getting done and like deadlines getting missed. because I'm trying to do
[04:35:25] getting missed. because I'm trying to do too many things at once. And so like the
[04:35:27] too many things at once. And so like the main thing that the VA has been helping
[04:35:30] main thing that the VA has been helping me with right now is like financial
[04:35:34] me with right now is like financial stuff like organizing cuz I use
[04:35:37] stuff like organizing cuz I use QuickBooks for organizing my um like
[04:35:41] QuickBooks for organizing my um like tracking business finances and stuff
[04:35:44] tracking business finances and stuff inside of QuickBooks. And
[04:35:47] inside of QuickBooks. And in it's like so with accounting you know
[04:35:50] in it's like so with accounting you know you have to um categorize all of your
[04:35:54] you have to um categorize all of your transactions into the correct categories
[04:35:56] transactions into the correct categories and then you also have to like reconcile
[04:36:00] and then you also have to like reconcile every account which is essentially
[04:36:02] every account which is essentially making sure that
[04:36:03] making sure that the accounting matches up with your bank
[04:36:06] the accounting matches up with your bank account and making sure there's not any
[04:36:08] account and making sure there's not any errors in between the two and it can be
[04:36:12] errors in between the two and it can be a timeconuming process and that was
[04:36:14] a timeconuming process and that was something that I like wasn't really make
[04:36:16] something that I like wasn't really make enough time for. So that's been the main
[04:36:19] enough time for. So that's been the main thing that they've been helping me out
[04:36:20] thing that they've been helping me out with just so that I can cuz like having
[04:36:23] with just so that I can cuz like having a it's really important to understand
[04:36:26] a it's really important to understand the numbers in your business, you know,
[04:36:28] the numbers in your business, you know, cuz the numbers like numbers aren't
[04:36:31] cuz the numbers like numbers aren't going to lie, you know, they're will
[04:36:32] going to lie, you know, they're will tell you where your business is headed.
[04:36:34] tell you where your business is headed. So you need to know um the numbers
[04:36:38] So you need to know um the numbers behind your brand. And that was just
[04:36:40] behind your brand. And that was just kind of one of the things that I was
[04:36:42] kind of one of the things that I was like
[04:36:43] like not like I guess running out of time
[04:36:45] not like I guess running out of time for, not making enough time for it. So
[04:36:47] for, not making enough time for it. So that's been the main thing that they're
[04:36:48] that's been the main thing that they're helping me out with. And then just in
[04:36:50] helping me out with. And then just in general like streamlining more tasks um
[04:36:55] general like streamlining more tasks um just like busy work essentially so that
[04:36:57] just like busy work essentially so that I can focus on like designing or like
[04:37:00] I can focus on like designing or like filming videos like this kind of high
[04:37:02] filming videos like this kind of high lever tasks that like really move the
[04:37:06] lever tasks that like really move the needle and you know grow the business if
[04:37:08] needle and you know grow the business if that makes sense.
[04:37:09] that makes sense. So what? So basically you just provide
[04:37:12] So what? So basically you just provide them with like all your like account
[04:37:15] them with like all your like account information as like sales and stuff like
[04:37:17] information as like sales and stuff like that and they put it to they put
[04:37:19] that and they put it to they put everything together. That's not risky
[04:37:22] everything together. That's not risky giving them access to like all these
[04:37:23] giving them access to like all these type of stuff. Uh I mean it definitely
[04:37:26] type of stuff. Uh I mean it definitely can be.
[04:37:28] can be. Um but
[04:37:31] Um but the the VAS from that website are pretty
[04:37:36] the the VAS from that website are pretty trustworthy. Um, and they have a kind of
[04:37:39] trustworthy. Um, and they have a kind of like a system through the website
[04:37:41] like a system through the website where they can kind of like verify that
[04:37:45] where they can kind of like verify that people are like legit.
[04:37:47] people are like legit. Um, and there's like a I think it's like
[04:37:50] Um, and there's like a I think it's like a trust score on each of their profiles.
[04:37:53] a trust score on each of their profiles. So, you can kind of see that and sort
[04:37:56] So, you can kind of see that and sort through ones that have like a high, you
[04:37:58] through ones that have like a high, you know, trust rating or whatever. But
[04:38:01] know, trust rating or whatever. But yeah, um it definitely is, but I think
[04:38:07] yeah, um it definitely is, but I think majority of the people on there are like
[04:38:09] majority of the people on there are like just genuinely want to have like a chill
[04:38:12] just genuinely want to have like a chill job and aren't looking to like scam
[04:38:14] job and aren't looking to like scam people. Um, and if you go to that
[04:38:18] people. Um, and if you go to that website, there's actually a section they
[04:38:20] website, there's actually a section they have kind of like a FAQ that's like
[04:38:23] have kind of like a FAQ that's like exactly what you're asking about, like
[04:38:25] exactly what you're asking about, like is this like can I actually trust
[04:38:27] is this like can I actually trust somebody with my information? Yeah, in
[04:38:29] somebody with my information? Yeah, in my experience, the like the V I have is
[04:38:31] my experience, the like the V I have is a great dude and he's dope.
[04:38:38] Yeah, because it's pretty popular
[04:38:40] Yeah, because it's pretty popular honestly. Like I think there's
[04:38:43] honestly. Like I think there's definitely a lot of
[04:38:46] definitely a lot of um business owners in general that have
[04:38:49] um business owners in general that have virtual assistants. Maybe not as many
[04:38:52] virtual assistants. Maybe not as many like clothing brands, but in general.
[04:38:55] like clothing brands, but in general. Yeah. Okay, cool. One one last question.
[04:38:58] Yeah. Okay, cool. One one last question. I don't know if anybody was going to ask
[04:39:00] I don't know if anybody was going to ask anything, but if not, um, one last
[04:39:03] anything, but if not, um, one last question. Right. So, I know you
[04:39:05] question. Right. So, I know you mentioned this in the beginning, like
[04:39:06] mentioned this in the beginning, like your goal with us is like like obviously
[04:39:10] your goal with us is like like obviously like you're like helping us with
[04:39:11] like you're like helping us with everything, giving us all types of
[04:39:13] everything, giving us all types of information that we don't have access to
[04:39:16] information that we don't have access to and stuff like that, you know, advices.
[04:39:19] and stuff like that, you know, advices. And um like your you I believe you said
[04:39:22] And um like your you I believe you said your ultimate goal was to like basically
[04:39:25] your ultimate goal was to like basically like have us reach some some form of
[04:39:27] like have us reach some some form of success with our brand and like and your
[04:39:30] success with our brand and like and your goal is to like like uh utilize
[04:39:34] goal is to like like uh utilize basically the success of our brand and
[04:39:37] basically the success of our brand and be like well these are
[04:39:39] be like well these are like a few brands that I've helped like
[04:39:42] like a few brands that I've helped like and I've mentored right through like the
[04:39:45] and I've mentored right through like the process and stuff.
[04:39:46] process and stuff. like what's what's really like beside
[04:39:49] like what's what's really like beside that that little detail like what's
[04:39:51] that that little detail like what's really the plan like
[04:39:54] really the plan like anything about that?
[04:39:57] anything about that? Uh like
[04:39:59] Uh like to I guess in what terms like for
[04:40:03] to I guess in what terms like for doing this in general? Yeah. Is that
[04:40:07] doing this in general? Yeah. Is that like is is that like something that like
[04:40:09] like is is that like something that like you're like big on like that's like a
[04:40:12] you're like big on like that's like a real goal that's like you're trying cuz
[04:40:15] real goal that's like you're trying cuz like that really gave me like a lot of
[04:40:18] like that really gave me like a lot of assurance you know like I was like yo
[04:40:20] assurance you know like I was like yo like you know that makes sense you know
[04:40:22] like you know that makes sense you know right and like and obviously you've
[04:40:25] right and like and obviously you've stood by that you know you've give us
[04:40:27] stood by that you know you've give us given us well especially me I felt like
[04:40:29] given us well especially me I felt like I've learned so much you know what I'm
[04:40:31] I've learned so much you know what I'm saying I'm way past where I started you
[04:40:33] saying I'm way past where I started you feel me like and I'm still going so
[04:40:37] feel me like and I'm still going so I'm just I guess I was just reasking
[04:40:39] I'm just I guess I was just reasking that question to see if that's still
[04:40:40] that question to see if that's still like your plan and if that's like really
[04:40:43] like your plan and if that's like really what it really is. Yeah, I definitely
[04:40:47] what it really is. Yeah, I definitely want to just like help
[04:40:50] want to just like help everybody. I mean, just because like it
[04:40:53] everybody. I mean, just because like it is
[04:40:55] is it's just something that is possible to
[04:40:58] it's just something that is possible to do and it's just there's I've been doing
[04:41:01] do and it's just there's I've been doing this for, you know, four years now and
[04:41:04] this for, you know, four years now and there's been so many mistakes that I've
[04:41:07] there's been so many mistakes that I've made and like so many things that I've
[04:41:09] made and like so many things that I've had to take years to learn, but they're
[04:41:12] had to take years to learn, but they're like, you know, a lot of it is like
[04:41:15] like, you know, a lot of it is like things that you could just like plug and
[04:41:17] things that you could just like plug and play. Like for example, with the
[04:41:19] play. Like for example, with the manufacturing list, like I've had so
[04:41:21] manufacturing list, like I've had so many manufacturing errors, but with
[04:41:25] many manufacturing errors, but with those manufacturers I've spent so much
[04:41:27] those manufacturers I've spent so much time like researching, it's like you can
[04:41:29] time like researching, it's like you can not have all of those
[04:41:32] not have all of those uh issues and just kind of skip that
[04:41:35] uh issues and just kind of skip that part of it. But yeah, like just in
[04:41:37] part of it. But yeah, like just in general, I don't know. I just enjoy
[04:41:41] general, I don't know. I just enjoy helping people and like
[04:41:44] helping people and like like it just makes me happy as well to
[04:41:48] like it just makes me happy as well to help other people overcome, you know,
[04:41:52] help other people overcome, you know, their own challenges and
[04:41:53] their own challenges and like now with their, you know, with
[04:41:57] like now with their, you know, with growing your brand specifically.
[04:42:00] growing your brand specifically. Super dope. I got you. But yeah, so
[04:42:03] Super dope. I got you. But yeah, so whatever you guys need, I'm down to help
[04:42:06] whatever you guys need, I'm down to help out with because yeah, I definitely want
[04:42:07] out with because yeah, I definitely want to I think like right now, you know,
[04:42:09] to I think like right now, you know, everybody's kind of still in like most
[04:42:12] everybody's kind of still in like most people are kind of in the beginning
[04:42:15] people are kind of in the beginning stage or like in the stage waiting for
[04:42:19] stage or like in the stage waiting for new samples to come in.
[04:42:22] new samples to come in. Um, but yeah, like once I definitely
[04:42:25] Um, but yeah, like once I definitely want to help everybody so it's like once
[04:42:27] want to help everybody so it's like once you know you actually have your drops
[04:42:29] you know you actually have your drops that you're like actually getting
[04:42:31] that you're like actually getting results, you know, cuz there's obviously
[04:42:33] results, you know, cuz there's obviously a big difference between learning it but
[04:42:36] a big difference between learning it but then actually getting results and like
[04:42:40] then actually getting results and like like making it work. So, but yeah, so
[04:42:43] like making it work. So, but yeah, so really just whatever you guys need.
[04:42:47] really just whatever you guys need. Um, and any like yeah, any questions you
[04:42:51] Um, and any like yeah, any questions you guys ever have or any like if there's
[04:42:53] guys ever have or any like if there's content like something you guys need
[04:42:55] content like something you guys need added, you know, to the course or
[04:42:58] added, you know, to the course or something like that. Um, I'm always
[04:43:01] something like that. Um, I'm always happy to help cuz I definitely want to
[04:43:04] happy to help cuz I definitely want to see everybody, you know, getting the
[04:43:07] see everybody, you know, getting the good results and getting to where I've
[04:43:10] good results and getting to where I've gotten to and
[04:43:12] gotten to and further and in a shorter time frame.
[04:43:16] further and in a shorter time frame. All right, y'all. Um, well, I hope you
[04:43:19] All right, y'all. Um, well, I hope you guys learned some valuable information
[04:43:22] guys learned some valuable information from that call and uh we'll see y'all in
[04:43:26] from that call and uh we'll see y'all in the chat. Let me know if you guys have
[04:43:27] the chat. Let me know if you guys have any other uh questions. Just pop it in
[04:43:30] any other uh questions. Just pop it in the chat and I can give you a response.
[04:43:34] the chat and I can give you a response. All right. Thank you, bro. Yeah. Thank
[04:43:36] All right. Thank you, bro. Yeah. Thank you. Thank you. Yeah.
[04:43:43] What's good, guys? All right. Okay, so
[04:43:45] What's good, guys? All right. Okay, so we're going to be going over how I made
[04:43:48] we're going to be going over how I made $38,000 in Q1, so January through March.
[04:43:52] $38,000 in Q1, so January through March. I don't really like showing the numbers
[04:43:54] I don't really like showing the numbers of my brand cuz I don't know, it's not
[04:43:58] of my brand cuz I don't know, it's not really about the money and it's feels
[04:44:01] really about the money and it's feels kind of stupid, but you know, obviously
[04:44:03] kind of stupid, but you know, obviously I think a lot of you guys want to be
[04:44:05] I think a lot of you guys want to be able to run your brand full-time and
[04:44:07] able to run your brand full-time and obviously you need to make money to do
[04:44:09] obviously you need to make money to do that. So, I'm just going to be
[04:44:11] that. So, I'm just going to be explaining how I was able to make this
[04:44:13] explaining how I was able to make this much money in these last 3 months and
[04:44:16] much money in these last 3 months and pretty much the strategies that allowed
[04:44:17] pretty much the strategies that allowed me to do so. Also, my gross sales are
[04:44:20] me to do so. Also, my gross sales are 44K. I guess that's actually because
[04:44:23] 44K. I guess that's actually because just had a lot of discounts and some
[04:44:25] just had a lot of discounts and some returns. Some of this was like
[04:44:26] returns. Some of this was like fraudulent orders though. 38K gross
[04:44:29] fraudulent orders though. 38K gross sales. So, that's about
[04:44:32] sales. So, that's about 12.6K per month. And over this period, I
[04:44:35] 12.6K per month. And over this period, I had three separate drops. So, I'm going
[04:44:37] had three separate drops. So, I'm going to be going over all of this, showing
[04:44:39] to be going over all of this, showing you guys what content I was posting and
[04:44:42] you guys what content I was posting and what was actually, you know, driving
[04:44:44] what was actually, you know, driving sales. So, bringing it back to the
[04:44:48] sales. So, bringing it back to the beginning. So, the first post I did for
[04:44:52] beginning. So, the first post I did for this release here, this was December
[04:44:56] this release here, this was December 30th.
[04:44:58] 30th. So, as you can see, first thing, um,
[04:45:02] So, as you can see, first thing, um, just a very simple caption announcing
[04:45:05] just a very simple caption announcing this product release. This was the first
[04:45:07] this product release. This was the first time I'd ever released this product
[04:45:08] time I'd ever released this product before. So, this was on December 30th
[04:45:12] before. So, this was on December 30th and the release was on the 9th. So, that
[04:45:15] and the release was on the 9th. So, that was
[04:45:16] was about 10 days for the entire roll out.
[04:45:20] about 10 days for the entire roll out. So, yeah, we had about a 10day roll out.
[04:45:23] So, yeah, we had about a 10day roll out. And this is just clean product photos
[04:45:26] And this is just clean product photos um with a couple on body as well. Some
[04:45:30] um with a couple on body as well. Some close-ups. So very clean, high quality
[04:45:33] close-ups. So very clean, high quality uh content pictures. Definitely the
[04:45:36] uh content pictures. Definitely the biggest thing, like one of the biggest
[04:45:38] biggest thing, like one of the biggest things that's going to contribute to the
[04:45:40] things that's going to contribute to the success of your guys releases is having
[04:45:43] success of your guys releases is having quality content. So a lot of people when
[04:45:47] quality content. So a lot of people when you look at flatlays there are things
[04:45:49] you look at flatlays there are things that are
[04:45:52] that are very very crucial. So the first thing I
[04:45:54] very very crucial. So the first thing I would say is symmetry. As you can see
[04:45:57] would say is symmetry. As you can see this is very symmetrical here. If you
[04:45:59] this is very symmetrical here. If you look at all of mine they're all like
[04:46:02] look at all of mine they're all like very symmetrical symmetrical flatlay. Uh
[04:46:06] very symmetrical symmetrical flatlay. Uh this one again
[04:46:08] this one again symmetrical. And of course, sometimes
[04:46:11] symmetrical. And of course, sometimes like with this one, you have a little
[04:46:12] like with this one, you have a little bit of contrast. Um, but still generally
[04:46:16] bit of contrast. Um, but still generally symmetrical. So, anyways, back to this
[04:46:18] symmetrical. So, anyways, back to this one. Very clean. Um, not any like weird
[04:46:21] one. Very clean. Um, not any like weird shadows or anything. And it's on a clean
[04:46:24] shadows or anything. And it's on a clean white background, which gives it very
[04:46:26] white background, which gives it very good contrast between the product and
[04:46:29] good contrast between the product and the background. That is one mistake I'll
[04:46:31] the background. That is one mistake I'll see people make is they might have a
[04:46:33] see people make is they might have a black pair of jeans and then they would
[04:46:35] black pair of jeans and then they would they take a picture on like black
[04:46:37] they take a picture on like black asphalt and it's like bro you can't even
[04:46:40] asphalt and it's like bro you can't even see the damn jeans cuz it blends in with
[04:46:42] see the damn jeans cuz it blends in with the background. So for this one I chose
[04:46:45] the background. So for this one I chose this white background so it has very
[04:46:47] this white background so it has very good contrast.
[04:46:49] good contrast. Um, so yeah, clean front image flatlay.
[04:46:54] Um, so yeah, clean front image flatlay. Also, you can see it's like all, you
[04:46:56] Also, you can see it's like all, you know, uh, ironed out. Like there aren't
[04:46:59] know, uh, ironed out. Like there aren't any big, uh, seams. I don't know what
[04:47:04] any big, uh, seams. I don't know what there aren't like big, uh, ruffles and
[04:47:06] there aren't like big, uh, ruffles and [ __ ] like that. So, yeah, symmetry
[04:47:09] [ __ ] like that. So, yeah, symmetry again,
[04:47:10] again, clean. And then showing it on body. You
[04:47:14] clean. And then showing it on body. You always want to include onbody photos
[04:47:16] always want to include onbody photos because it just helps your customers
[04:47:19] because it just helps your customers envision themselves wearing the
[04:47:22] envision themselves wearing the product. Um, and then yeah, so just
[04:47:25] product. Um, and then yeah, so just another one. And then also obviously I
[04:47:27] another one. And then also obviously I added, you know, this one was a bit more
[04:47:29] added, you know, this one was a bit more of like a I don't know what you'd call
[04:47:32] of like a I don't know what you'd call it like artistic edit. Um, which is just
[04:47:35] it like artistic edit. Um, which is just something I like to do for my brand
[04:47:36] something I like to do for my brand personally. You don't have to do it for
[04:47:38] personally. You don't have to do it for yours. It's just something that I like
[04:47:40] yours. It's just something that I like to do.
[04:47:42] to do. Um, and then yeah, so that was the first
[04:47:45] Um, and then yeah, so that was the first post, December 30th. Going to the next
[04:47:48] post, December 30th. Going to the next one, we have January 1st, so this was 2
[04:47:51] one, we have January 1st, so this was 2 days later. And then we have
[04:47:54] days later. And then we have another I mean, this is not a flat, it's
[04:47:57] another I mean, this is not a flat, it's like a technically an onbody um photo.
[04:48:00] like a technically an onbody um photo. This was just on a model which I just
[04:48:03] This was just on a model which I just edited out. Um, but yeah, so just
[04:48:06] edited out. Um, but yeah, so just another one. very clean contrast and
[04:48:09] another one. very clean contrast and high quality image as well. This was
[04:48:12] high quality image as well. This was taken in a studio. So, I actually rented
[04:48:15] taken in a studio. So, I actually rented a studio to take these pictures. And
[04:48:18] a studio to take these pictures. And then we have more onbody photos. So,
[04:48:20] then we have more onbody photos. So, people will see this and say, "Damn, I
[04:48:22] people will see this and say, "Damn, I bet I would look good wearing those
[04:48:23] bet I would look good wearing those jeans, too." And now I can envision
[04:48:26] jeans, too." And now I can envision myself how I would look wearing them.
[04:48:29] myself how I would look wearing them. Whereas if they are basing it off of
[04:48:30] Whereas if they are basing it off of like just flat lays like this, it's a
[04:48:33] like just flat lays like this, it's a bit harder to tell and like envision
[04:48:36] bit harder to tell and like envision yourself wearing it. So um so yeah, some
[04:48:41] yourself wearing it. So um so yeah, some clean on body photos again with the
[04:48:44] clean on body photos again with the edit. That's just something I like to
[04:48:45] edit. That's just something I like to do. You don't have to do it. And keeping
[04:48:48] do. You don't have to do it. And keeping it pretty damn simple. As you can see,
[04:48:51] it pretty damn simple. As you can see, this one right here, front view, back
[04:48:55] this one right here, front view, back view,
[04:48:57] view, model,
[04:48:59] model, closeup, another closeup, and then
[04:49:01] closeup, another closeup, and then model. This one could even be more
[04:49:04] model. This one could even be more simple. I've wanted to do all of them.
[04:49:07] simple. I've wanted to do all of them. Um, but one, that's another mistake that
[04:49:10] Um, but one, that's another mistake that people make quite a bit is they will
[04:49:12] people make quite a bit is they will have like 10 photos in the slideshow
[04:49:15] have like 10 photos in the slideshow when they should only be posting like
[04:49:16] when they should only be posting like four. So, like if I post this closeup
[04:49:19] four. So, like if I post this closeup here, I don't need to post another
[04:49:22] here, I don't need to post another closeup like right over here on the
[04:49:24] closeup like right over here on the other side if it's going to be like the
[04:49:26] other side if it's going to be like the same
[04:49:27] same photo. But for the hood, this was like a
[04:49:30] photo. But for the hood, this was like a nice addition and this just has like a
[04:49:32] nice addition and this just has like a very clean look. And then I also wanted
[04:49:35] very clean look. And then I also wanted to include the tag in it. So, both
[04:49:38] to include the tag in it. So, both close-ups serve a purpose. Adding
[04:49:41] close-ups serve a purpose. Adding another one would just be
[04:49:43] another one would just be unnecessary. And so, same thing with
[04:49:46] unnecessary. And so, same thing with this one. You know, there's only three
[04:49:48] this one. You know, there's only three photos in this slideshow. I had like
[04:49:50] photos in this slideshow. I had like literally 20 to 30 that I could have
[04:49:52] literally 20 to 30 that I could have added in and I did three. So, in my
[04:49:55] added in and I did three. So, in my opinion, less is always more when it
[04:49:56] opinion, less is always more when it comes to Instagram. So, this one again,
[04:49:59] comes to Instagram. So, this one again, January uh 1st and then January 3rd, two
[04:50:04] January uh 1st and then January 3rd, two days later, we have a
[04:50:06] days later, we have a giveaway. So, for this one, I just
[04:50:10] giveaway. So, for this one, I just edited both onto into one
[04:50:14] edited both onto into one picture. And pretty much for doing a
[04:50:17] picture. And pretty much for doing a giveaway, very simple. Um, I just gave
[04:50:20] giveaway, very simple. Um, I just gave away $500 coupons.
[04:50:24] away $500 coupons. Well, I would recommend for you guys
[04:50:25] Well, I would recommend for you guys probably if you are starting out, I
[04:50:28] probably if you are starting out, I mean, just gauge wherever you're at with
[04:50:30] mean, just gauge wherever you're at with your brand, you can either give away one
[04:50:33] your brand, you can either give away one of each product or just one product if
[04:50:34] of each product or just one product if you only have one product or give away a
[04:50:37] you only have one product or give away a $100 coupon, just one of
[04:50:39] $100 coupon, just one of them. Uh, yeah, whatever you want. But
[04:50:42] them. Uh, yeah, whatever you want. But for the entry requirements, I would do
[04:50:44] for the entry requirements, I would do just say like this post or like our last
[04:50:46] just say like this post or like our last post, follow the brand, and then tag a
[04:50:48] post, follow the brand, and then tag a friend in the comments. And what you
[04:50:50] friend in the comments. And what you want to do to make sure your giveaways
[04:50:52] want to do to make sure your giveaways get good traction and actually, you
[04:50:55] get good traction and actually, you know, perform well and it's actually
[04:50:58] know, perform well and it's actually worth it for you to do is by doing tag a
[04:51:01] worth it for you to do is by doing tag a friend in the comments, but you say one
[04:51:03] friend in the comments, but you say one tag equals one entry and you get
[04:51:05] tag equals one entry and you get unlimited entries. So that way, as you
[04:51:08] unlimited entries. So that way, as you can see, this post has 350 comments.
[04:51:11] can see, this post has 350 comments. That's actually pretty low compared to
[04:51:13] That's actually pretty low compared to like some of my other giveaways. Like
[04:51:15] like some of my other giveaways. Like this one has a,000 comments on it. This
[04:51:18] this one has a,000 comments on it. This was a giveaway as well. And as you can
[04:51:21] was a giveaway as well. And as you can see, one tag equals one entry. Unlimited
[04:51:24] see, one tag equals one entry. Unlimited entries. So, it's like you have people
[04:51:25] entries. So, it's like you have people just like commenting nonstop just
[04:51:29] just like commenting nonstop just tagging their friends. And that will
[04:51:31] tagging their friends. And that will bring in so many eyes to your release
[04:51:35] bring in so many eyes to your release and just to your brand in general. And
[04:51:38] and just to your brand in general. And it is very much worth it to do. I
[04:51:40] it is very much worth it to do. I definitely would recommend to do a
[04:51:41] definitely would recommend to do a giveaway. I think giveaways are always
[04:51:44] giveaway. I think giveaways are always beneficial even if you are like a big
[04:51:47] beneficial even if you are like a big brand. Like even if my brand was at like
[04:51:49] brand. Like even if my brand was at like 200,000 followers on Instagram, I would
[04:51:52] 200,000 followers on Instagram, I would still probably be doing giveaways. Like
[04:51:55] still probably be doing giveaways. Like the only time I wouldn't be doing
[04:51:56] the only time I wouldn't be doing giveaways is if your brand had like so
[04:51:58] giveaways is if your brand had like so much clout and like so much hype that
[04:52:02] much clout and like so much hype that your drop sells out instantly with like
[04:52:05] your drop sells out instantly with like barely any marketing. Like you don't
[04:52:06] barely any marketing. Like you don't really have to try that hard to like
[04:52:08] really have to try that hard to like sell out your [ __ ] just because people
[04:52:11] sell out your [ __ ] just because people want it that bad. Then you won't have to
[04:52:12] want it that bad. Then you won't have to do a giveaway. You won't have to give
[04:52:14] do a giveaway. You won't have to give away discounts and [ __ ] like that. But
[04:52:16] away discounts and [ __ ] like that. But unless you're at that point, then do a
[04:52:19] unless you're at that point, then do a giveaway. So yeah. Um, this one
[04:52:22] giveaway. So yeah. Um, this one performed very well. I also did spend
[04:52:25] performed very well. I also did spend some ads
[04:52:27] some ads uh put some ad money on this post as
[04:52:29] uh put some ad money on this post as well and that was just a very low spend
[04:52:32] well and that was just a very low spend over the span of like a week just to get
[04:52:35] over the span of like a week just to get more people entering the giveaway which
[04:52:38] more people entering the giveaway which you know if you consider that one person
[04:52:40] you know if you consider that one person sees this ad and then comments on it and
[04:52:42] sees this ad and then comments on it and tags like 10
[04:52:44] tags like 10 friends that's a pretty good return.
[04:52:48] friends that's a pretty good return. Um, so yeah, and then you can also say
[04:52:50] Um, so yeah, and then you can also say for bonus entries, share this post in
[04:52:52] for bonus entries, share this post in your story and mention us. Now, for
[04:52:54] your story and mention us. Now, for giveaways, I did a giveaway, I think,
[04:52:57] giveaways, I did a giveaway, I think, for every single one of these
[04:52:59] for every single one of these releases.
[04:53:02] So, is this one? Yeah. So, this one was
[04:53:05] So, is this one? Yeah. So, this one was another giveaway.
[04:53:07] another giveaway. Um, and yeah, this one I did I kind of
[04:53:11] Um, and yeah, this one I did I kind of did it like another test to see tag two
[04:53:13] did it like another test to see tag two friends in the comments and see this one
[04:53:15] friends in the comments and see this one had less comments.
[04:53:17] had less comments. So, probably better just do tag one
[04:53:20] So, probably better just do tag one friend in the comments, but you can
[04:53:22] friend in the comments, but you can split test it and see what works
[04:53:24] split test it and see what works best. Um, let's see. I think Oh, yeah.
[04:53:27] best. Um, let's see. I think Oh, yeah. So, then here we have another giveaway.
[04:53:29] So, then here we have another giveaway. So, I did three giveaways. I did a
[04:53:30] So, I did three giveaways. I did a giveaway for every single drop, and I
[04:53:32] giveaway for every single drop, and I have another drop coming up uh in about
[04:53:35] have another drop coming up uh in about 10 days, and I'm also doing a giveaway
[04:53:37] 10 days, and I'm also doing a giveaway for that one. So, don't sleep on
[04:53:41] for that one. So, don't sleep on giveaways. All right. So, then we have
[04:53:43] giveaways. All right. So, then we have these posts. As you can see, they have
[04:53:46] these posts. As you can see, they have all been spaced out. So, we have
[04:53:47] all been spaced out. So, we have December 30th, January 1st, January
[04:53:51] December 30th, January 1st, January 3rd, and then this one is on January 6.
[04:53:54] 3rd, and then this one is on January 6. So, three days later, and then this was
[04:53:57] So, three days later, and then this was on so 3
[04:54:00] on so 3 days. So, in total, I had five posts for
[04:54:03] days. So, in total, I had five posts for the entire drop. So, pretty small number
[04:54:06] the entire drop. So, pretty small number of posts. One mistake that a lot of
[04:54:08] of posts. One mistake that a lot of people make is that they will do like 10
[04:54:12] people make is that they will do like 10 posts for their release. again where
[04:54:15] posts for their release. again where it's like with the flatlays instead of
[04:54:17] it's like with the flatlays instead of posting 10 photos in your carousel post
[04:54:21] posting 10 photos in your carousel post like your slideshow do like three or
[04:54:23] like your slideshow do like three or four and same thing with the feed
[04:54:25] four and same thing with the feed instead of posting like 10 times just
[04:54:28] instead of posting like 10 times just make like three really high quality
[04:54:30] make like three really high quality posts.
[04:54:32] posts. So anyways, we had flatlay flatlay both
[04:54:35] So anyways, we had flatlay flatlay both introducing the products. Then we have a
[04:54:37] introducing the products. Then we have a giveaway featuring both and then we have
[04:54:40] giveaway featuring both and then we have onbody again so people can imagine
[04:54:43] onbody again so people can imagine themselves wearing it and see how the
[04:54:44] themselves wearing it and see how the clothes actually fit on body. If you
[04:54:47] clothes actually fit on body. If you don't have photos of what the clothes
[04:54:49] don't have photos of what the clothes look like on body, it's going to be like
[04:54:53] look like on body, it's going to be like a lot of customers are just might not
[04:54:55] a lot of customers are just might not buy it because you have to think about
[04:54:58] buy it because you have to think about when somebody's buying clothes from you,
[04:55:00] when somebody's buying clothes from you, they need to have
[04:55:02] they need to have a like they need to be confident that
[04:55:05] a like they need to be confident that this purchase is going to be worth their
[04:55:07] this purchase is going to be worth their time and money. And if there aren't
[04:55:10] time and money. And if there aren't photos of how the clothes actually looks
[04:55:12] photos of how the clothes actually looks when you're wearing it, then people
[04:55:14] when you're wearing it, then people don't know how it actually fits. and
[04:55:16] don't know how it actually fits. and that's going to
[04:55:17] that's going to decrease, you know, the chances of them
[04:55:21] decrease, you know, the chances of them being able to get the right size or make
[04:55:23] being able to get the right size or make sure that does fit correctly the right
[04:55:26] sure that does fit correctly the right way that they want to. So, we have
[04:55:29] way that they want to. So, we have several different angles here just
[04:55:30] several different angles here just pretty much showing off the pants and
[04:55:33] pretty much showing off the pants and the hoodie in different um outfits and
[04:55:37] the hoodie in different um outfits and on two different models as
[04:55:40] on two different models as well. And yeah, um pretty clean photos.
[04:55:44] well. And yeah, um pretty clean photos. These were also shot in a studio. And
[04:55:47] These were also shot in a studio. And then on this post as well on well on a
[04:55:50] then on this post as well on well on a few of these posts, I can't remember
[04:55:52] few of these posts, I can't remember exactly which ones, but occasionally too
[04:55:54] exactly which ones, but occasionally too I will post on my story and just say
[04:55:56] I will post on my story and just say like random comments um on this post
[04:56:00] like random comments um on this post will
[04:56:01] will receive access to the close friend story
[04:56:04] receive access to the close friend story which gets early access or like random
[04:56:06] which gets early access or like random comments on this post will get 10% off
[04:56:08] comments on this post will get 10% off to the drop. So, uh, little things like
[04:56:11] to the drop. So, uh, little things like that that you can just comment or push
[04:56:14] that that you can just comment or push comments on your posts because for one,
[04:56:16] comments on your posts because for one, it looks good for social proof.
[04:56:19] it looks good for social proof. Obviously, if you have like zero
[04:56:21] Obviously, if you have like zero comments on all your posts, that doesn't
[04:56:22] comments on all your posts, that doesn't look as good as if you had, you know, 30
[04:56:26] look as good as if you had, you know, 30 to 50 or hundreds of comments. Um, and
[04:56:31] to 50 or hundreds of comments. Um, and then the other thing is that commenting
[04:56:33] then the other thing is that commenting actually boosts your posts in the
[04:56:36] actually boosts your posts in the Instagram algorithm. Same thing with Tik
[04:56:38] Instagram algorithm. Same thing with Tik Tok. if you were to do, you know, a
[04:56:39] Tok. if you were to do, you know, a giveaway on Tik Tok or whatever.
[04:56:41] giveaway on Tik Tok or whatever. Comments boost um your posts. So, this
[04:56:45] Comments boost um your posts. So, this one was on January 6th. This is 3 days
[04:56:48] one was on January 6th. This is 3 days before the
[04:56:49] before the drop. And then this is just like kind
[04:56:51] drop. And then this is just like kind of, you know, a reminder letting people
[04:56:53] of, you know, a reminder letting people know the drop is coming up. And then we
[04:56:55] know the drop is coming up. And then we also had free US shipping over
[04:56:58] also had free US shipping over $99. So, that made sure that anybody
[04:57:02] $99. So, that made sure that anybody buying these products does get free
[04:57:04] buying these products does get free shipping. And then I also had a couple
[04:57:06] shipping. And then I also had a couple of other products on the website that
[04:57:09] of other products on the website that were available for less than $99. So
[04:57:12] were available for less than $99. So let's say somebody wanted to get the $40
[04:57:15] let's say somebody wanted to get the $40 t-shirt, then if they add it to their
[04:57:17] t-shirt, then if they add it to their cart, there will be like a little um
[04:57:20] cart, there will be like a little um free shipping code or like a slider
[04:57:23] free shipping code or like a slider where it's like you can spend $60 more
[04:57:26] where it's like you can spend $60 more and get free shipping. And so that just
[04:57:28] and get free shipping. And so that just promotes people to
[04:57:30] promotes people to um
[04:57:31] um bundle to get bundles and spend more
[04:57:34] bundle to get bundles and spend more money. And then the people buying this,
[04:57:37] money. And then the people buying this, it feels like they're getting a good
[04:57:38] it feels like they're getting a good deal because they are getting free
[04:57:40] deal because they are getting free shipping. And then for this drop, I also
[04:57:43] shipping. And then for this drop, I also was running sign up for email and SMS to
[04:57:46] was running sign up for email and SMS to get $10 off. I did the same thing for
[04:57:49] get $10 off. I did the same thing for these releases up here.
[04:57:51] these releases up here. Um, I would either do sign up for $10
[04:57:56] Um, I would either do sign up for $10 off or sign up for 10% off. And really
[04:58:01] off or sign up for 10% off. And really the difference there I would say do. So
[04:58:04] the difference there I would say do. So for this one for
[04:58:06] for this one for example, these pants are
[04:58:10] example, these pants are $128. So 10% off would be like 13 bucks
[04:58:14] $128. So 10% off would be like 13 bucks off whereas $10 off is $10 obviously and
[04:58:19] off whereas $10 off is $10 obviously and that is less than 10%. But $10 sounds
[04:58:24] that is less than 10%. But $10 sounds like a lot of money. So in that case I
[04:58:26] like a lot of money. So in that case I would probably do if your product is
[04:58:28] would probably do if your product is worth over $100 I would probably do a
[04:58:32] worth over $100 I would probably do a like $10 off, you know, something like
[04:58:35] like $10 off, you know, something like that. Um, whereas if your product was
[04:58:38] that. Um, whereas if your product was under $100, I would do 10% off because
[04:58:40] under $100, I would do 10% off because it just sounds better, you know, like
[04:58:43] it just sounds better, you know, like obviously you wouldn't want to say like
[04:58:45] obviously you wouldn't want to say like 8% off or 9% off. It just might sound
[04:58:48] 8% off or 9% off. It just might sound kind of weird. I mean, you could, but it
[04:58:51] kind of weird. I mean, you could, but it just might be a little weird. Um, and
[04:58:54] just might be a little weird. Um, and then so anyways, on January 8th, so two
[04:58:58] then so anyways, on January 8th, so two days after that last post, we have this
[04:58:59] days after that last post, we have this video
[04:59:00] video post. And this one, I changed the
[04:59:04] post. And this one, I changed the caption, but when I posted this, this
[04:59:06] caption, but when I posted this, this was like a 24-hour um pre-rop reminder,
[04:59:09] was like a 24-hour um pre-rop reminder, you know, just saying defender drop
[04:59:11] you know, just saying defender drop available in 24 hours. Just making sure
[04:59:15] available in 24 hours. Just making sure that everybody is aware that the drop is
[04:59:16] that everybody is aware that the drop is tomorrow. And then making sure everyone
[04:59:19] tomorrow. And then making sure everyone knows what time the drop is at. Again, I
[04:59:22] knows what time the drop is at. Again, I also like I have many international
[04:59:26] also like I have many international customers as well. So that's why I have
[04:59:28] customers as well. So that's why I have this just so anybody around the world
[04:59:31] this just so anybody around the world knows when the drop is. And also just
[04:59:35] knows when the drop is. And also just explaining that worldwide shipping is
[04:59:37] explaining that worldwide shipping is available. And then I was running
[04:59:40] available. And then I was running another incentive, free gifts in the
[04:59:42] another incentive, free gifts in the first 10 orders. And for that, the free
[04:59:44] first 10 orders. And for that, the free gift was just like one of these
[04:59:46] gift was just like one of these necklaces
[04:59:48] necklaces um or sometimes I've done it with rings
[04:59:50] um or sometimes I've done it with rings before. And the benefit to doing that
[04:59:52] before. And the benefit to doing that obviously you get people trying to like
[04:59:55] obviously you get people trying to like get their orders in
[04:59:56] get their orders in early and any type of urgency is going
[05:00:00] early and any type of urgency is going to increase the total amount of orders
[05:00:02] to increase the total amount of orders that you're going to get. And the reason
[05:00:04] that you're going to get. And the reason like I mean it's just a reason for
[05:00:06] like I mean it's just a reason for people to buy. If there is no urgency,
[05:00:09] people to buy. If there is no urgency, people have less reason to actually buy
[05:00:11] people have less reason to actually buy the clothes. And if they know that it's
[05:00:14] the clothes. And if they know that it's available on the website like all the
[05:00:16] available on the website like all the time, they're going to be way less
[05:00:17] time, they're going to be way less likely to buy it. Whereas, if they know
[05:00:20] likely to buy it. Whereas, if they know that they only have a limited amount of
[05:00:23] that they only have a limited amount of time to buy your product, they're going
[05:00:24] time to buy your product, they're going to make sure to get that order in as
[05:00:26] to make sure to get that order in as quickly as
[05:00:28] quickly as possible. So, then um the next thing is
[05:00:32] possible. So, then um the next thing is that all of these drops were also
[05:00:34] that all of these drops were also pre-made. None of these were pre-orders.
[05:00:37] pre-made. None of these were pre-orders. And pre-orders in my opinion are just
[05:00:40] And pre-orders in my opinion are just dead. Not a good strategy anymore. I
[05:00:44] dead. Not a good strategy anymore. I don't do pre-orders anymore. I just
[05:00:46] don't do pre-orders anymore. I just don't think it's really makes any sense
[05:00:49] don't think it's really makes any sense unless you know you did a pre-made drop
[05:00:52] unless you know you did a pre-made drop and then you sold out of it. So then you
[05:00:54] and then you sold out of it. So then you did a pre-order on top of that to
[05:00:55] did a pre-order on top of that to capture the extra demand. But unless
[05:00:57] capture the extra demand. But unless you're like brand can't keep up with
[05:01:00] you're like brand can't keep up with demand, then I wouldn't do a pre-order.
[05:01:02] demand, then I wouldn't do a pre-order. Like that's really the only time it
[05:01:04] Like that's really the only time it makes sense to do a pre-order is if you
[05:01:06] makes sense to do a pre-order is if you have way more demand than you can
[05:01:07] have way more demand than you can account for. But most people are just
[05:01:10] account for. But most people are just doing pre-orders and they don't even
[05:01:12] doing pre-orders and they don't even have demand in the first place. It's
[05:01:13] have demand in the first place. It's just like they just don't want to wait
[05:01:15] just like they just don't want to wait that long for the product. But it's like
[05:01:17] that long for the product. But it's like either you wait or your customer waits.
[05:01:19] either you wait or your customer waits. So, it's a lot better if you can wait
[05:01:21] So, it's a lot better if you can wait because more people are going to buy
[05:01:23] because more people are going to buy your products if it's pre-made. If they
[05:01:25] your products if it's pre-made. If they know that they can get it within like a
[05:01:26] know that they can get it within like a week versus like two months. Nobody
[05:01:28] week versus like two months. Nobody wants to wait two months for their
[05:01:30] wants to wait two months for their order. All right. And then this video,
[05:01:34] order. All right. And then this video, um, this one performed really
[05:01:36] um, this one performed really well. This one I also What the [ __ ]
[05:01:40] well. This one I also What the [ __ ] bro? Bro. Um, this video I also ran some
[05:01:46] bro? Bro. Um, this video I also ran some ads on. And this
[05:01:49] ads on. And this one, again, it was another low spend
[05:01:52] one, again, it was another low spend over this one. I low spend over like a
[05:01:55] over this one. I low spend over like a couple weeks. When it comes to ads, it's
[05:01:58] couple weeks. When it comes to ads, it's always good to do a low spend over a
[05:02:00] always good to do a low spend over a longer period of time rather than do
[05:02:03] longer period of time rather than do like a bunch of spend in like a low time
[05:02:07] like a bunch of spend in like a low time frame.
[05:02:08] frame. uh just because that will work better
[05:02:11] uh just because that will work better because like Facebook Facebook ads when
[05:02:15] because like Facebook Facebook ads when people say Facebook ads by the way if
[05:02:16] people say Facebook ads by the way if you don't know they're mainly talking
[05:02:18] you don't know they're mainly talking about Instagram ads it just ran through
[05:02:21] about Instagram ads it just ran through Facebook but
[05:02:23] Facebook but the machine learning that they have like
[05:02:26] the machine learning that they have like it kind of takes a bit to like learn who
[05:02:29] it kind of takes a bit to like learn who to show the ads to and that's why the
[05:02:31] to show the ads to and that's why the longer time frames work better. So
[05:02:33] longer time frames work better. So anyways that was drop number one. Drop
[05:02:35] anyways that was drop number one. Drop number two, we have these fleece. This
[05:02:37] number two, we have these fleece. This fleece and these
[05:02:39] fleece and these beanies. Um, this one again, same stuff.
[05:02:43] beanies. Um, this one again, same stuff. Like, it's really all the same stuff. It
[05:02:45] Like, it's really all the same stuff. It is just really a system when it comes to
[05:02:47] is just really a system when it comes to it. Um, as you can see, same thing.
[05:02:50] it. Um, as you can see, same thing. Super simple caption, just explaining
[05:02:53] Super simple caption, just explaining the just the name of the product with
[05:02:55] the just the name of the product with the drop date, pre-med drop, limited
[05:02:57] the drop date, pre-med drop, limited quantity
[05:02:58] quantity available, and then just, you know,
[05:03:00] available, and then just, you know, clean flatlays. As you can see, two
[05:03:03] clean flatlays. As you can see, two pictures for this one. like I didn't
[05:03:06] pictures for this one. like I didn't really feel the need to add any
[05:03:07] really feel the need to add any close-ups. Like it wasn't really that
[05:03:10] close-ups. Like it wasn't really that necessary. Um, and then for this one,
[05:03:13] necessary. Um, and then for this one, you know, only three, just showing off
[05:03:16] you know, only three, just showing off little bit of the details and some
[05:03:18] little bit of the details and some colors. Again, super simple caption. Uh,
[05:03:22] colors. Again, super simple caption. Uh, another thing with your captions, make
[05:03:23] another thing with your captions, make sure you have them spaced out like this.
[05:03:25] sure you have them spaced out like this. Like, if it's all just one big block of
[05:03:27] Like, if it's all just one big block of text, it just doesn't look very good.
[05:03:29] text, it just doesn't look very good. So, I always space out my captions like
[05:03:32] So, I always space out my captions like this. And I definitely recommend for you
[05:03:34] this. And I definitely recommend for you guys to do the same. Um, and so this
[05:03:37] guys to do the same. Um, and so this drop only had four posts. This, so
[05:03:41] drop only had four posts. This, so flatlay introducing the product, flatlay
[05:03:43] flatlay introducing the product, flatlay introducing the product, giveaway post,
[05:03:46] introducing the product, giveaway post, and then this one here was just a uh new
[05:03:50] and then this one here was just a uh new dropout now. Or this one. Yeah, I think
[05:03:53] dropout now. Or this one. Yeah, I think this was out now or it was out tomorrow
[05:03:56] this was out now or it was out tomorrow and I changed it. I don't remember.
[05:03:58] and I changed it. I don't remember. Either way. Um, and then this one was
[05:04:00] Either way. Um, and then this one was just some onbody photos. Normally I do a
[05:04:03] just some onbody photos. Normally I do a video um for all my releases, but this
[05:04:06] video um for all my releases, but this one I literally just shot this in my
[05:04:08] one I literally just shot this in my backyard because I didn't have time to
[05:04:12] backyard because I didn't have time to do a video for this drop. Um so yeah,
[05:04:15] do a video for this drop. Um so yeah, four posts
[05:04:16] four posts here. These were just kind of random.
[05:04:19] here. These were just kind of random. This was sampling um random
[05:04:22] This was sampling um random post. And then so this one was the third
[05:04:25] post. And then so this one was the third drop, the heavy dam cargos. These pants
[05:04:27] drop, the heavy dam cargos. These pants did super
[05:04:29] did super well. And again, it's all the same [ __ ]
[05:04:33] well. And again, it's all the same [ __ ] Showing off the product on the model.
[05:04:35] Showing off the product on the model. This time, obviously, I posted the
[05:04:36] This time, obviously, I posted the models first order. Doesn't really
[05:04:39] models first order. Doesn't really matter too much. Um, and then we had
[05:04:41] matter too much. Um, and then we had this clean image of the belt introducing
[05:04:44] this clean image of the belt introducing the belts. And then another giveaway.
[05:04:47] the belts. And then another giveaway. Same exact thing. Like, if you look,
[05:04:49] Same exact thing. Like, if you look, it's literally the same thing as this
[05:04:52] it's literally the same thing as this one. Like, I had the text on it. You
[05:04:54] one. Like, I had the text on it. You don't have to do the text. I just
[05:04:56] don't have to do the text. I just thought it looked better.
[05:04:57] thought it looked better. Um, and yeah, flatlay product just on
[05:05:01] Um, and yeah, flatlay product just on one page. Literally, same exact
[05:05:03] one page. Literally, same exact thing. And then another one with the
[05:05:06] thing. And then another one with the caros. This one. So, I did this kind of
[05:05:09] caros. This one. So, I did this kind of like sideways with the little ruffle,
[05:05:12] like sideways with the little ruffle, whatever you call it. And, uh, the
[05:05:14] whatever you call it. And, uh, the reason why I did that is because I
[05:05:16] reason why I did that is because I already posted them right here. So, I
[05:05:18] already posted them right here. So, I didn't want to post the same thing, you
[05:05:20] didn't want to post the same thing, you know, two times on my feed. So, that's
[05:05:23] know, two times on my feed. So, that's why I switch it up a tiny bit.
[05:05:27] why I switch it up a tiny bit. Um, and it's also nice to just have some
[05:05:30] Um, and it's also nice to just have some kind of more fluid flatlays
[05:05:33] kind of more fluid flatlays sometimes. And then here's kind of a
[05:05:35] sometimes. And then here's kind of a little
[05:05:36] little onbody kind of as well. Um, and then
[05:05:40] onbody kind of as well. Um, and then yeah, just more showing what it looks
[05:05:42] yeah, just more showing what it looks like on body. Again, each of these
[05:05:44] like on body. Again, each of these photos adds value. I'm not just like
[05:05:47] photos adds value. I'm not just like spamming pictures for no reason. Every
[05:05:49] spamming pictures for no reason. Every photo is
[05:05:51] photo is intentional. And again, same caption.
[05:05:55] intentional. And again, same caption. Um, and then so we did another video for
[05:05:58] Um, and then so we did another video for this
[05:05:59] this one. This one's obviously filmed in a
[05:06:01] one. This one's obviously filmed in a studio. And this is really just like
[05:06:03] studio. And this is really just like behind the scenes. It wasn't really like
[05:06:06] behind the scenes. It wasn't really like any like story behind it. Just some
[05:06:09] any like story behind it. Just some behind the scenes. Um, and then this one
[05:06:12] behind the scenes. Um, and then this one again ran some ads on this post. Same
[05:06:15] again ran some ads on this post. Same [ __ ] Low spend, longer time frame. I'm
[05:06:18] [ __ ] Low spend, longer time frame. I'm telling you guys, like it's literally
[05:06:19] telling you guys, like it's literally the same thing every drop. It's a system
[05:06:21] the same thing every drop. It's a system that you just do over and over again.
[05:06:24] that you just do over and over again. Like for this drop, I just announced
[05:06:26] Like for this drop, I just announced this today. I'm actually for this drop
[05:06:29] this today. I'm actually for this drop testing out something new where I'm just
[05:06:32] testing out something new where I'm just posting more videos. I haven't really
[05:06:34] posting more videos. I haven't really posted many videos in the past, but
[05:06:36] posted many videos in the past, but video content really is honestly it
[05:06:39] video content really is honestly it performs a lot better than um this
[05:06:41] performs a lot better than um this stuff. Like obviously right now this
[05:06:43] stuff. Like obviously right now this post 3 hours ago, 115 likes. So that's
[05:06:47] post 3 hours ago, 115 likes. So that's we'll see how it does over time. But I'm
[05:06:51] we'll see how it does over time. But I'm sure um this video will perform well as
[05:06:54] sure um this video will perform well as an ad as
[05:06:56] an ad as well. Anyways, um yeah, same [ __ ] And
[05:07:02] well. Anyways, um yeah, same [ __ ] And in the past, I've barely really be been
[05:07:04] in the past, I've barely really be been posting reals on my account at all.
[05:07:07] posting reals on my account at all. Like, this is literally it. If you look
[05:07:09] Like, this is literally it. If you look at all of this, that's all there is. And
[05:07:10] at all of this, that's all there is. And these aren't even reals. Like, this this
[05:07:13] these aren't even reals. Like, this this one right here was just a video. Um,
[05:07:17] one right here was just a video. Um, another one of these kind of behind the
[05:07:19] another one of these kind of behind the scenes videos. Another one here. That
[05:07:22] scenes videos. Another one here. That one here. This one here. All of those
[05:07:23] one here. This one here. All of those are just behind the scenes videos. So,
[05:07:25] are just behind the scenes videos. So, this is literally the first reel I've
[05:07:27] this is literally the first reel I've Damn,
[05:07:29] Damn, bro. [ __ ] Yeah, this is like the first
[05:07:31] bro. [ __ ] Yeah, this is like the first I guess honestly one of the first
[05:07:33] I guess honestly one of the first realels I've ever posted on my brand
[05:07:35] realels I've ever posted on my brand page before. Um, which is a bit change
[05:07:39] page before. Um, which is a bit change in strategy for me. And that's just
[05:07:41] in strategy for me. And that's just something that I'm testing out now.
[05:07:44] something that I'm testing out now. That's another thing is that it's always
[05:07:46] That's another thing is that it's always just experimenting, seeing what works.
[05:07:48] just experimenting, seeing what works. You know, it's not like the same system
[05:07:51] You know, it's not like the same system works forever. And it's really just you
[05:07:54] works forever. And it's really just you experiment, find what works. When it
[05:07:56] experiment, find what works. When it does work, you keep repeating what
[05:07:57] does work, you keep repeating what works. And when it stops working, you
[05:07:59] works. And when it stops working, you find something else. And along the way,
[05:08:02] find something else. And along the way, you still keep experimenting to figure
[05:08:04] you still keep experimenting to figure out what works best. And again, it's
[05:08:07] out what works best. And again, it's also important not to like just like
[05:08:10] also important not to like just like copy other people's systems exactly
[05:08:12] copy other people's systems exactly because then it's just [ __ ] boring
[05:08:15] because then it's just [ __ ] boring and everybody's going to look exactly
[05:08:17] and everybody's going to look exactly the same if they're doing the exact same
[05:08:19] the same if they're doing the exact same [ __ ] Some things you definitely should
[05:08:21] [ __ ] Some things you definitely should be doing like less is more. That's
[05:08:24] be doing like less is more. That's something everybody should be doing. Um,
[05:08:27] something everybody should be doing. Um, but I don't know in terms of doing like
[05:08:30] but I don't know in terms of doing like flatlay flatlay model pick video like
[05:08:33] flatlay flatlay model pick video like you don't have to do the same thing
[05:08:34] you don't have to do the same thing every time. Like I would definitely
[05:08:36] every time. Like I would definitely switch it up and take a step back too.
[05:08:39] switch it up and take a step back too. Think about like what can you do with
[05:08:41] Think about like what can you do with your brand that would be unique. Like
[05:08:43] your brand that would be unique. Like don't just be copying what works, you
[05:08:46] don't just be copying what works, you know? Otherwise, you're always going to
[05:08:48] know? Otherwise, you're always going to be like a, you know, trend chaser
[05:08:52] be like a, you know, trend chaser essentially. Like you're never going to
[05:08:53] essentially. Like you're never going to like do things originally yourself. And
[05:08:55] like do things originally yourself. And you need to like take that step back to,
[05:08:58] you need to like take that step back to, you know, think, oh, everybody does it
[05:09:00] you know, think, oh, everybody does it this way. Is there any reason why they
[05:09:02] this way. Is there any reason why they do it this way? like is that the only
[05:09:03] do it this way? like is that the only way it works or could I try out this
[05:09:05] way it works or could I try out this other way that might work better or it's
[05:09:07] other way that might work better or it's just at least unique to my
[05:09:11] just at least unique to my brand? All right. Um, let's see. So,
[05:09:14] brand? All right. Um, let's see. So, story. Can't go through the past
[05:09:16] story. Can't go through the past stories, but I can show you what I'm
[05:09:19] stories, but I can show you what I'm doing right now for this drop. So, I
[05:09:20] doing right now for this drop. So, I just posted this today on my story.
[05:09:24] just posted this today on my story. Posted the video.
[05:09:26] Posted the video. Um, and as you can see, adding random
[05:09:28] Um, and as you can see, adding random comments to close friends for early
[05:09:30] comments to close friends for early access. So, that was what I was talking
[05:09:31] access. So, that was what I was talking about earlier. just, you know, boosts
[05:09:34] about earlier. just, you know, boosts more comments on the post. Um, it's
[05:09:38] more comments on the post. Um, it's always good for social proof and as well
[05:09:41] always good for social proof and as well as like with my close friends story. I
[05:09:44] as like with my close friends story. I have
[05:09:45] have uh, you know, a good amount of people on
[05:09:47] uh, you know, a good amount of people on there who I give early access to the
[05:09:49] there who I give early access to the drops and that just helps also build
[05:09:51] drops and that just helps also build more of a, you know, solid community for
[05:09:54] more of a, you know, solid community for those people. It's like a, you know, it
[05:09:56] those people. It's like a, you know, it is an exclusive story
[05:09:59] is an exclusive story for, you know, people who have
[05:10:02] for, you know, people who have commented. Not, and it's not any comment
[05:10:04] commented. Not, and it's not any comment either. It's usually like just comments
[05:10:06] either. It's usually like just comments who really show that they like want to
[05:10:10] who really show that they like want to be on it, I guess. Um, and then I also
[05:10:13] be on it, I guess. Um, and then I also have a Discord. I'm getting off topic
[05:10:15] have a Discord. I'm getting off topic here, but anyways, I have a Discord as
[05:10:17] here, but anyways, I have a Discord as well with other members there. Now,
[05:10:20] well with other members there. Now, another thing that I will add is with
[05:10:23] another thing that I will add is with this. So this members
[05:10:27] this. So this members highlight this once it
[05:10:30] highlight this once it loads. So this is literally just all
[05:10:33] loads. So this is literally just all people all customers who have reposted
[05:10:36] people all customers who have reposted wearing my
[05:10:38] wearing my clothes. So this one, as you can see,
[05:10:42] clothes. So this one, as you can see, there's
[05:10:43] there's like 300 customer in these uh highlights
[05:10:48] like 300 customer in these uh highlights cuz you can have like up to 100, I
[05:10:50] cuz you can have like up to 100, I think, in each of them. And they're all
[05:10:52] think, in each of them. And they're all like maxed out. So, there's like 300
[05:10:55] like maxed out. So, there's like 300 customers reposting their [ __ ] in here.
[05:10:59] customers reposting their [ __ ] in here. Maybe it's not 300, I don't know. Um,
[05:11:01] Maybe it's not 300, I don't know. Um, but anyways, it's a lot. And that is so
[05:11:04] but anyways, it's a lot. And that is so huge because when people come to your
[05:11:06] huge because when people come to your page, like for me, I have 25K followers.
[05:11:09] page, like for me, I have 25K followers. So, that is like a lot more trustworthy
[05:11:12] So, that is like a lot more trustworthy for people to see.
[05:11:14] for people to see. However, if somebody goes to your
[05:11:16] However, if somebody goes to your account and you have don't have that
[05:11:17] account and you have don't have that many followers and you don't have any
[05:11:19] many followers and you don't have any like member pilots or like if you go to
[05:11:21] like member pilots or like if you go to your tagged photos and there's like no
[05:11:23] your tagged photos and there's like no no people like wearing your clothes,
[05:11:26] no people like wearing your clothes, um it's going to be hard for people to
[05:11:28] um it's going to be hard for people to like trust your brand and you really
[05:11:30] like trust your brand and you really just do need social proof for people to
[05:11:33] just do need social proof for people to trust your brand and to actually buy
[05:11:35] trust your brand and to actually buy from you. If they don't trust you,
[05:11:36] from you. If they don't trust you, they're not going to buy from you.
[05:11:38] they're not going to buy from you. So, it's always good to have uh member
[05:11:42] So, it's always good to have uh member highlights like this or you know
[05:11:44] highlights like this or you know customer highlights like this. In the
[05:11:46] customer highlights like this. In the beginning, if you don't have any
[05:11:48] beginning, if you don't have any customers who have done this for you, I
[05:11:50] customers who have done this for you, I would just like give your clothes to
[05:11:52] would just like give your clothes to some friends and tell them you know I'll
[05:11:54] some friends and tell them you know I'll give you these clothes if you can repost
[05:11:55] give you these clothes if you can repost it um so I can have it on my you know
[05:11:58] it um so I can have it on my you know story highlight because the social proof
[05:12:00] story highlight because the social proof is very clutch and it really is an
[05:12:03] is very clutch and it really is an essential thing to have.
[05:12:05] essential thing to have. Um, okay. Another thing I actually just
[05:12:08] Um, okay. Another thing I actually just remembered. So,
[05:12:09] remembered. So, website, if you go to my website right
[05:12:12] website, if you go to my website right now, cuz I am actively doing this
[05:12:14] now, cuz I am actively doing this release now. Just announced it today,
[05:12:15] release now. Just announced it today, like I said. So, now uh my website is
[05:12:19] like I said. So, now uh my website is closed right now and I just have this
[05:12:22] closed right now and I just have this password page with the countdown on it.
[05:12:26] password page with the countdown on it. So, customers cannot get into the
[05:12:29] So, customers cannot get into the website. I could be selling products
[05:12:31] website. I could be selling products right now. Like, I have some old
[05:12:33] right now. Like, I have some old products I could be selling. And before
[05:12:35] products I could be selling. And before I closed my website, I was actually
[05:12:37] I closed my website, I was actually getting I was still getting sales like
[05:12:39] getting I was still getting sales like every day, but I locked the website to
[05:12:42] every day, but I locked the website to cut off the demand. And that way the
[05:12:45] cut off the demand. And that way the demand is just building up higher. And
[05:12:47] demand is just building up higher. And anybody who did want to get in the
[05:12:49] anybody who did want to get in the website is just going to give me their
[05:12:51] website is just going to give me their phone number. Um, and now when I do
[05:12:55] phone number. Um, and now when I do launch this in 12 days, I'll have a lot
[05:12:59] launch this in 12 days, I'll have a lot more phone numbers to market this drop
[05:13:01] more phone numbers to market this drop to. And so I definitely recommend to
[05:13:04] to. And so I definitely recommend to lock your website in between drops and
[05:13:06] lock your website in between drops and definitely set up a countdown timer like
[05:13:09] definitely set up a countdown timer like this. So the way you do this is in
[05:13:12] this. So the way you do this is in Shopify there's an app called countdown
[05:13:16] Shopify there's an app called countdown timer. It is l just called countdown
[05:13:17] timer. It is l just called countdown timer and you
[05:13:20] timer and you just it's [ __ ] easy. I'm not going to
[05:13:22] just it's [ __ ] easy. I'm not going to explain it. Um, so anyways, I would
[05:13:25] explain it. Um, so anyways, I would just, you know, name put the product
[05:13:27] just, you know, name put the product name or collection name and then
[05:13:30] name or collection name and then something like this limited pre-med
[05:13:31] something like this limited pre-med quantity. That's just, you know,
[05:13:33] quantity. That's just, you know, promoting it's an exclusive drop. They
[05:13:35] promoting it's an exclusive drop. They know it's not going to be available
[05:13:36] know it's not going to be available forever. So adding some urgency to it.
[05:13:38] forever. So adding some urgency to it. So it's like, oh [ __ ] if I do want it,
[05:13:40] So it's like, oh [ __ ] if I do want it, I definitely should put in my phone
[05:13:41] I definitely should put in my phone number. And then on top of that, you get
[05:13:43] number. And then on top of that, you get 10% off and you get notified when the
[05:13:46] 10% off and you get notified when the site opens. So this is like the most
[05:13:48] site opens. So this is like the most straightforward one. I would probably do
[05:13:51] straightforward one. I would probably do this. get 10% off. Sign up to get
[05:13:53] this. get 10% off. Sign up to get notified plus get 10% off. Very simple,
[05:13:56] notified plus get 10% off. Very simple, always
[05:13:57] always effective. Um, and yeah, phone numbers
[05:14:02] effective. Um, and yeah, phone numbers are definitely more effective, I would
[05:14:05] are definitely more effective, I would say, in in the beginning to be
[05:14:06] say, in in the beginning to be collecting your phone number. On my
[05:14:08] collecting your phone number. On my website,
[05:14:10] website, um, I have a popup where it collects
[05:14:12] um, I have a popup where it collects email and SMS. However, on this password
[05:14:15] email and SMS. However, on this password page, I only am doing phone number
[05:14:17] page, I only am doing phone number because I just really wanted to maximize
[05:14:18] because I just really wanted to maximize the amount of phone number signups
[05:14:21] the amount of phone number signups because when you get a text to your
[05:14:23] because when you get a text to your phone, it's like so direct. It's very
[05:14:25] phone, it's like so direct. It's very hard to miss a text. And when this drop
[05:14:27] hard to miss a text. And when this drop goes live, I want as many people as
[05:14:29] goes live, I want as many people as possible to be getting that live
[05:14:32] possible to be getting that live notification on their phone. Like most
[05:14:34] notification on their phone. Like most people are not checking their emails
[05:14:36] people are not checking their emails that often. So, a lot of people if I
[05:14:39] that often. So, a lot of people if I send out an email, I mean, I will be
[05:14:41] send out an email, I mean, I will be sending out an email. I have a pretty
[05:14:42] sending out an email. I have a pretty big email list as well, but way more
[05:14:45] big email list as well, but way more people are going to be uh purchasing it
[05:14:49] people are going to be uh purchasing it off of their phones also because most
[05:14:52] off of their phones also because most customers are on their phones anyways.
[05:14:54] customers are on their phones anyways. Like not that many people are on their
[05:14:56] Like not that many people are on their computers when they're placing orders. I
[05:14:58] computers when they're placing orders. I think it's generally maybe like 70% of
[05:15:01] think it's generally maybe like 70% of people on their phones, 30% on
[05:15:04] people on their phones, 30% on desktop. So password page, uh very very
[05:15:07] desktop. So password page, uh very very simple countdown timer, sign up. This is
[05:15:11] simple countdown timer, sign up. This is embedded through Clavio. That's what I
[05:15:13] embedded through Clavio. That's what I use for email and
[05:15:15] use for email and SMS. And then down here, I just have
[05:15:18] SMS. And then down here, I just have some photos of the product so people
[05:15:20] some photos of the product so people know what products are releasing and if
[05:15:23] know what products are releasing and if they want it, they're going to type in
[05:15:24] they want it, they're going to type in their phone
[05:15:25] their phone number. And oh, there is more. There is
[05:15:29] number. And oh, there is more. There is more. So, this is my personal Instagram
[05:15:31] more. So, this is my personal Instagram account. Uh, make sure you all follow me
[05:15:34] account. Uh, make sure you all follow me if you don't follow me already because
[05:15:36] if you don't follow me already because I'm about to be posting a lot more
[05:15:37] I'm about to be posting a lot more anyways. But um so during this drop
[05:15:42] anyways. But um so during this drop here, let's see. So this drop, first
[05:15:45] here, let's see. So this drop, first drop, defender drop, uh part
[05:15:49] drop, defender drop, uh part one. So this was
[05:15:53] one. So this was on January third. Oh, wait. Tripping. Uh
[05:15:58] on January third. Oh, wait. Tripping. Uh December 30th is when I announced that
[05:16:00] December 30th is when I announced that drop. And I was also posting content on
[05:16:03] drop. And I was also posting content on my personal account. So, as you can see,
[05:16:06] my personal account. So, as you can see, I think in this one I
[05:16:08] I think in this one I unboxed Yes. So, in this video I unboxed
[05:16:14] uh I unbox Christmas gift.
[05:16:18] uh I unbox Christmas gift. Okay. So, yeah, I'm unboxing
[05:16:21] Okay. So, yeah, I'm unboxing I'm unboxing the knit hoodies in this
[05:16:23] I'm unboxing the knit hoodies in this video and that is on December 30th. So,
[05:16:26] video and that is on December 30th. So, I posted the same day. So, this is
[05:16:28] I posted the same day. So, this is promoting the knit hoodies. Now, the
[05:16:30] promoting the knit hoodies. Now, the next one is unboxing the
[05:16:33] next one is unboxing the denim. And so, again, this is on January
[05:16:35] denim. And so, again, this is on January 1st, two days later, same day that I
[05:16:38] 1st, two days later, same day that I posted that other one. And this is
[05:16:40] posted that other one. And this is showing off these jeans that I'm
[05:16:42] showing off these jeans that I'm dropping. So, these videos both
[05:16:45] dropping. So, these videos both did pretty decent, like 6,000 views.
[05:16:49] did pretty decent, like 6,000 views. This one also showing off the hoodie.
[05:16:53] This one also showing off the hoodie. Um, again, pretty solid 6,000 views.
[05:16:56] Um, again, pretty solid 6,000 views. That was on January 7th, 2 days before
[05:16:58] That was on January 7th, 2 days before the drop. Then we have this one, which
[05:17:00] the drop. Then we have this one, which went insane. 42,000 likes. This was a
[05:17:04] went insane. 42,000 likes. This was a day before the release, and it has
[05:17:06] day before the release, and it has 800,000 views. Pretty nuts. I talked
[05:17:09] 800,000 views. Pretty nuts. I talked about this in uh one of my recent
[05:17:11] about this in uh one of my recent videos,
[05:17:12] videos, too. And the reason why this video was
[05:17:15] too. And the reason why this video was able to blow up so much is because the
[05:17:19] able to blow up so much is because the there's a good hook on it. So, this is
[05:17:20] there's a good hook on it. So, this is not your average pair of denim jeans.
[05:17:23] not your average pair of denim jeans. And then because the product has this
[05:17:25] And then because the product has this unique feature which is this loop which
[05:17:27] unique feature which is this loop which prevents them from dragging. So unique
[05:17:31] prevents them from dragging. So unique feature. A lot of people have never seen
[05:17:33] feature. A lot of people have never seen this. So
[05:17:34] this. So uh you know the video blew
[05:17:37] uh you know the video blew up and this was a day before the drop.
[05:17:40] up and this was a day before the drop. So it definitely helped a good bit with
[05:17:42] So it definitely helped a good bit with sales. I wouldn't say it really did that
[05:17:44] sales. I wouldn't say it really did that much honestly. Like viral videos they
[05:17:47] much honestly. Like viral videos they don't do as much as you would think but
[05:17:50] don't do as much as you would think but it is still great.
[05:17:52] it is still great. videos are good.
[05:17:53] videos are good. Um, but yeah, it didn't do as good as I
[05:17:57] Um, but yeah, it didn't do as good as I thought it would in terms of actually
[05:17:59] thought it would in terms of actually converting to sales, but definitely did
[05:18:01] converting to sales, but definitely did still help. Um, and then we had another
[05:18:03] still help. Um, and then we had another one. So, this was for the net as well,
[05:18:06] one. So, this was for the net as well, and this was on the day of the drop. So,
[05:18:08] and this was on the day of the drop. So, as you can see, we had five videos that
[05:18:10] as you can see, we had five videos that I posted on my personal page. for this
[05:18:13] I posted on my personal page. for this drop. I showed you guys, you know, I am
[05:18:16] drop. I showed you guys, you know, I am posting a few on um the brand page now,
[05:18:21] posting a few on um the brand page now, which is a new strategy. So, we'll see
[05:18:24] which is a new strategy. So, we'll see how it goes. But yeah, in the past, I
[05:18:26] how it goes. But yeah, in the past, I was doing that here. Same thing for
[05:18:28] was doing that here. Same thing for these pants. Just this was before the
[05:18:30] these pants. Just this was before the drop, but it was kind of like some, you
[05:18:32] drop, but it was kind of like some, you know, building hype showing it off.
[05:18:36] know, building hype showing it off. Um this one again was to promote the
[05:18:38] Um this one again was to promote the drop.
[05:18:40] drop. And then this one was to promote these
[05:18:43] And then this one was to promote these cargos. So whole time I was posting lots
[05:18:46] cargos. So whole time I was posting lots of video
[05:18:47] of video content. Um just pretty much maximizing
[05:18:50] content. Um just pretty much maximizing the amount of people that are going to
[05:18:51] the amount of people that are going to see the drop. You're always going to
[05:18:53] see the drop. You're always going to want to have as many eyes as possible on
[05:18:57] want to have as many eyes as possible on your brand when you're having a release
[05:19:00] your brand when you're having a release because you can also consider that the
[05:19:03] because you can also consider that the typical conversion rate is going to be
[05:19:05] typical conversion rate is going to be around 1%. So that would mean that out
[05:19:07] around 1%. So that would mean that out of a hundred people who visit your
[05:19:09] of a hundred people who visit your website, one of them will place an
[05:19:10] website, one of them will place an order. So with that being said, you got
[05:19:15] order. So with that being said, you got to get as many people on your website as
[05:19:17] to get as many people on your website as possible because the 1% rule as it's
[05:19:22] possible because the 1% rule as it's called. So that would probably mean or
[05:19:25] called. So that would probably mean or wait that would mean if you had if you
[05:19:28] wait that would mean if you had if you wanted to get 100 orders, you would need
[05:19:30] wanted to get 100 orders, you would need about 10,000 visitors on your website.
[05:19:34] about 10,000 visitors on your website. So, um, yeah, a lot of information, but
[05:19:38] So, um, yeah, a lot of information, but that's pretty much how I was able to get
[05:19:41] that's pretty much how I was able to get this number here. I guess the other
[05:19:43] this number here. I guess the other thing I would say is that product is
[05:19:46] thing I would say is that product is honestly the biggest factor. Um, the
[05:19:48] honestly the biggest factor. Um, the product design itself, like that is
[05:19:50] product design itself, like that is really the most important part of this
[05:19:52] really the most important part of this is all of these are unique designs.
[05:19:57] is all of these are unique designs. Um, I mean, I I don't like talking about
[05:20:00] Um, I mean, I I don't like talking about it, saying it's like, oh, there's a
[05:20:01] it, saying it's like, oh, there's a winning product because it just sounds
[05:20:03] winning product because it just sounds stupid. And it's like, I'm not designing
[05:20:05] stupid. And it's like, I'm not designing these like with the intent of it being
[05:20:07] these like with the intent of it being this winning product that I'm going to
[05:20:09] this winning product that I'm going to sell a bunch of units. Like, that's just
[05:20:10] sell a bunch of units. Like, that's just sounds stupid. It's not just all about
[05:20:13] sounds stupid. It's not just all about money. Um, these are just designs that I
[05:20:16] money. Um, these are just designs that I was creating because I [ __ ] [ __ ] with
[05:20:18] was creating because I [ __ ] [ __ ] with them and I think they're fire. But, um,
[05:20:22] them and I think they're fire. But, um, there are patterns to winning products.
[05:20:24] there are patterns to winning products. We'll talk about that in a little bit.
[05:20:26] We'll talk about that in a little bit. But product design is so important.
[05:20:28] But product design is so important. These are not like, you know, super
[05:20:32] These are not like, you know, super uh they're like pretty unique designs, I
[05:20:35] uh they're like pretty unique designs, I would say. So,
[05:20:37] would say. So, um they aren't I think a lot of people,
[05:20:40] um they aren't I think a lot of people, you know, like never seen a denim belt
[05:20:43] you know, like never seen a denim belt with this raw edges and all of these
[05:20:45] with this raw edges and all of these features and like pants like this with
[05:20:47] features and like pants like this with all of these cargo pockets and [ __ ] It
[05:20:49] all of these cargo pockets and [ __ ] It is not your average pair of pants, you
[05:20:52] is not your average pair of pants, you know? there. Like when people see these
[05:20:54] know? there. Like when people see these pants, any of these products really, it
[05:20:57] pants, any of these products really, it is something that stands out to people
[05:20:59] is something that stands out to people and it's not like, oh, that just looks
[05:21:00] and it's not like, oh, that just looks like everybody else's [ __ ] Whereas, if
[05:21:02] like everybody else's [ __ ] Whereas, if you have products that literally just
[05:21:04] you have products that literally just look like everybody else's
[05:21:05] look like everybody else's clothes, you're just not going to get
[05:21:08] clothes, you're just not going to get results. So, you really need to be
[05:21:09] results. So, you really need to be focusing on designing products that are
[05:21:12] focusing on designing products that are just truly unique. And to do that, you
[05:21:15] just truly unique. And to do that, you can't just be thinking about money the
[05:21:17] can't just be thinking about money the whole time. So, you got to, you know,
[05:21:18] whole time. So, you got to, you know, take a step back, really think about why
[05:21:20] take a step back, really think about why you're doing this in the first place.
[05:21:23] you're doing this in the first place. and what you can bring to the table is
[05:21:25] and what you can bring to the table is actually unique because
[05:21:27] actually unique because also this [ __ ] isn't about money. If
[05:21:30] also this [ __ ] isn't about money. If it's just about money for you, then
[05:21:32] it's just about money for you, then you're doing it wrong
[05:21:34] you're doing it wrong and your brand probably won't be that
[05:21:37] and your brand probably won't be that cool. I
[05:21:39] cool. I honestly any brand who's just chasing
[05:21:41] honestly any brand who's just chasing money is going to make like just mid
[05:21:44] money is going to make like just mid clothing. I guarantee
[05:21:46] clothing. I guarantee it. All right. Anyways, I believe that
[05:21:49] it. All right. Anyways, I believe that is it.
[05:21:50] is it. Um, yeah. All right, guys. Now, let's
[05:21:53] Um, yeah. All right, guys. Now, let's talk some of the mistakes that I made
[05:21:55] talk some of the mistakes that I made that I wish I could have avoided in the
[05:21:59] that I wish I could have avoided in the beginning or done differently. So, the
[05:22:02] beginning or done differently. So, the first thing I would say, one of the
[05:22:04] first thing I would say, one of the biggest mistakes I made in the beginning
[05:22:06] biggest mistakes I made in the beginning was probably not focusing enough on the
[05:22:09] was probably not focusing enough on the product itself. And I think really just
[05:22:13] product itself. And I think really just want to stress how important the product
[05:22:15] want to stress how important the product is for all you guys. Like if you're
[05:22:17] is for all you guys. Like if you're going to spend time working on your
[05:22:19] going to spend time working on your brand, put as much time as you can into
[05:22:23] brand, put as much time as you can into making your product as good as possible
[05:22:24] making your product as good as possible because it is just the most important
[05:22:29] because it is just the most important thing to focus on. Like it's going to
[05:22:31] thing to focus on. Like it's going to have so many positive effects. If you
[05:22:33] have so many positive effects. If you have a good product, everything else
[05:22:35] have a good product, everything else will be so much easier. If you have a
[05:22:38] will be so much easier. If you have a bad product, everything else is going to
[05:22:40] bad product, everything else is going to be so much harder. So really just focus
[05:22:42] be so much harder. So really just focus as much time as you can on the product.
[05:22:44] as much time as you can on the product. I think probably the biggest mistake
[05:22:45] I think probably the biggest mistake that I made was I would have a product
[05:22:47] that I made was I would have a product that was like pretty good and instead of
[05:22:50] that was like pretty good and instead of pushing it to the next level, I would
[05:22:52] pushing it to the next level, I would just be like, "All right, this is good
[05:22:54] just be like, "All right, this is good to go." And just, you know, go ahead and
[05:22:56] to go." And just, you know, go ahead and start manufacturing it. But if I had
[05:22:59] start manufacturing it. But if I had just taken an extra like a couple extra
[05:23:02] just taken an extra like a couple extra days or a week just to really push that
[05:23:05] days or a week just to really push that product even further, like it would have
[05:23:08] product even further, like it would have had so many positive effects. And like
[05:23:10] had so many positive effects. And like the product itself can be the difference
[05:23:13] the product itself can be the difference between your drop between just
[05:23:14] between your drop between just completely flopping versus doing 10k or
[05:23:18] completely flopping versus doing 10k or more. And I think it's just so easy
[05:23:21] more. And I think it's just so easy to reach a point where you are satisfied
[05:23:24] to reach a point where you are satisfied with your product, but not where it's
[05:23:27] with your product, but not where it's like as good as possible. So to do that,
[05:23:30] like as good as possible. So to do that, I would just always constantly ask
[05:23:32] I would just always constantly ask yourself like, can this be better? You
[05:23:34] yourself like, can this be better? You know, is this product finished? like,
[05:23:37] know, is this product finished? like, have I really taken the time to push
[05:23:39] have I really taken the time to push this product as far as it can possibly
[05:23:41] this product as far as it can possibly go? And then also just asking questions
[05:23:45] go? And then also just asking questions like, you know, is this a product that
[05:23:47] like, you know, is this a product that I'm going to be happy with looking back,
[05:23:50] I'm going to be happy with looking back, you know, 5 years from now, or is it
[05:23:52] you know, 5 years from now, or is it just part of some trend that's
[05:23:54] just part of some trend that's eventually going to pass? Now, another
[05:23:56] eventually going to pass? Now, another big mistake that I made was just wasting
[05:23:58] big mistake that I made was just wasting money on ads, thinking that spending
[05:24:00] money on ads, thinking that spending money on ads would fix problems.
[05:24:04] money on ads would fix problems. Essentially, let's say you have a
[05:24:06] Essentially, let's say you have a product and it's not selling very well.
[05:24:09] product and it's not selling very well. You know, you're posting organically and
[05:24:12] You know, you're posting organically and all your videos are not performing very
[05:24:14] all your videos are not performing very well. The product's not selling very
[05:24:16] well. The product's not selling very well. So, you think, well, maybe I just
[05:24:18] well. So, you think, well, maybe I just need to spend some money on ads and
[05:24:20] need to spend some money on ads and that'll solve the problem. But if your
[05:24:24] that'll solve the problem. But if your product does not sell well on its own
[05:24:27] product does not sell well on its own and you've already tried organic
[05:24:29] and you've already tried organic marketing, ads are probably not going to
[05:24:32] marketing, ads are probably not going to help. Like if the problem is with your
[05:24:34] help. Like if the problem is with your product, then spending money on ads is
[05:24:36] product, then spending money on ads is not going to help. And so I wasted a lot
[05:24:39] not going to help. And so I wasted a lot of money. Thinking that like just
[05:24:43] of money. Thinking that like just spending money on ads would mean making
[05:24:45] spending money on ads would mean making more money because it is easy to see
[05:24:48] more money because it is easy to see like brands online. It's like you'll see
[05:24:51] like brands online. It's like you'll see people spending, you know, a good amount
[05:24:54] people spending, you know, a good amount of money on ads and making a good
[05:24:55] of money on ads and making a good return, but it's not that black and
[05:24:59] return, but it's not that black and white.
[05:25:01] white. And I've definitely wasted a lot of
[05:25:03] And I've definitely wasted a lot of money just, you know, thinking that it
[05:25:06] money just, you know, thinking that it would work and then it doesn't. And
[05:25:09] would work and then it doesn't. And really the problem with that, it's
[05:25:10] really the problem with that, it's either product or it's content or both.
[05:25:14] either product or it's content or both. And so really just instead of spending
[05:25:17] And so really just instead of spending that money on ads, it's probably better,
[05:25:20] that money on ads, it's probably better, you're probably better off spending your
[05:25:22] you're probably better off spending your money investing into newer products, new
[05:25:25] money investing into newer products, new products, better designs, or into better
[05:25:28] products, better designs, or into better content, you know? So maybe instead of
[05:25:30] content, you know? So maybe instead of spending $300 on ads, you spend $300 to
[05:25:34] spending $300 on ads, you spend $300 to rent a studio and get some new content
[05:25:37] rent a studio and get some new content because now that new content, you can
[05:25:40] because now that new content, you can still be posting organically and still
[05:25:41] still be posting organically and still get good results off of your organic
[05:25:44] get good results off of your organic marketing. But I definitely I mean like
[05:25:46] marketing. But I definitely I mean like I get ads on Instagram all the time from
[05:25:48] I get ads on Instagram all the time from Kyle Brands and very often I will see an
[05:25:52] Kyle Brands and very often I will see an ad and I'm just like damn I know y'all
[05:25:55] ad and I'm just like damn I know y'all are losing money on this. like I know
[05:25:58] are losing money on this. like I know you guys are not selling this because
[05:26:00] you guys are not selling this because it's either just a bad product or it's
[05:26:01] it's either just a bad product or it's bad content and like in that case it's
[05:26:05] bad content and like in that case it's like just don't even waste your money on
[05:26:07] like just don't even waste your money on ads like it is going to be a waste of
[05:26:08] ads like it is going to be a waste of your money and you are better off just
[05:26:11] your money and you are better off just probably taking the L on it and
[05:26:13] probably taking the L on it and investing into new products. Like if you
[05:26:16] investing into new products. Like if you think about it down the line if you're
[05:26:17] think about it down the line if you're just spending money on ads that aren't
[05:26:18] just spending money on ads that aren't getting a positive return, you know, you
[05:26:20] getting a positive return, you know, you are just wasting your money. And it's
[05:26:22] are just wasting your money. And it's easy to think like honestly spending
[05:26:25] easy to think like honestly spending money on ads is the easy choice to make
[05:26:28] money on ads is the easy choice to make because you're like, "Oh, it could work.
[05:26:29] because you're like, "Oh, it could work. All I have to do is, you know, throw
[05:26:32] All I have to do is, you know, throw this money at the problem and hope it
[05:26:34] this money at the problem and hope it solves it."
[05:26:35] solves it." But lesson learned for me, that's not
[05:26:38] But lesson learned for me, that's not how it works. You just need a better
[05:26:41] how it works. You just need a better product, you know, better designs and
[05:26:43] product, you know, better designs and better content of those products. Now,
[05:26:45] better content of those products. Now, the next biggest mistake that I made is
[05:26:48] the next biggest mistake that I made is definitely just rushing things, not
[05:26:51] definitely just rushing things, not allowing things to really just be as
[05:26:55] allowing things to really just be as good as possible. Like I was saying,
[05:26:57] good as possible. Like I was saying, always asking that question, you know,
[05:26:59] always asking that question, you know, can this be better? And really just like
[05:27:02] can this be better? And really just like not being just don't let yourself be
[05:27:04] not being just don't let yourself be satisfied with just good because good
[05:27:09] satisfied with just good because good will only get you good results. You're
[05:27:11] will only get you good results. You're not going to get great results or
[05:27:12] not going to get great results or amazing results by just making good
[05:27:15] amazing results by just making good products and good content. Like if you
[05:27:17] products and good content. Like if you want amazing results, you need to have
[05:27:19] want amazing results, you need to have an amazing product and you need to have
[05:27:20] an amazing product and you need to have amazing content. And so often I rushed
[05:27:24] amazing content. And so often I rushed things, you know, thinking that I just
[05:27:27] things, you know, thinking that I just need to get it out as soon as possible
[05:27:29] need to get it out as soon as possible to, you know, so I can start making more
[05:27:31] to, you know, so I can start making more money or whatever. But in every
[05:27:33] money or whatever. But in every situation looking back, I would have
[05:27:35] situation looking back, I would have been better off, you know, pushing the
[05:27:37] been better off, you know, pushing the release back one week or two weeks or
[05:27:40] release back one week or two weeks or even like a month and like making sure
[05:27:43] even like a month and like making sure that either the design or the products
[05:27:46] that either the design or the products have better designs or like the content
[05:27:49] have better designs or like the content is just better or like just the overall
[05:27:51] is just better or like just the overall creative direction is more creative.
[05:27:54] creative direction is more creative. because it's so easy to like just fall
[05:27:57] because it's so easy to like just fall in the trap of rushing things because
[05:28:00] in the trap of rushing things because you know you're impatient and just want
[05:28:02] you know you're impatient and just want to like get it out as quickly as
[05:28:04] to like get it out as quickly as possible and start making money. But
[05:28:07] possible and start making money. But every time I promise it's better to, you
[05:28:11] every time I promise it's better to, you know, take an extra week or at least a
[05:28:14] know, take an extra week or at least a couple extra days and just really keep
[05:28:16] couple extra days and just really keep asking yourself, can this be better? You
[05:28:17] asking yourself, can this be better? You know, is there more work to be done? And
[05:28:20] know, is there more work to be done? And really just be honest with yourself,
[05:28:21] really just be honest with yourself, too. because I don't know, at least in
[05:28:24] too. because I don't know, at least in my experience, it's pretty easy to lie
[05:28:26] my experience, it's pretty easy to lie to yourself and say, "Nah, but let's
[05:28:29] to yourself and say, "Nah, but let's just let's just get it out now." Like,
[05:28:30] just let's just get it out now." Like, I'm just hyped. I want to get it out as
[05:28:33] I'm just hyped. I want to get it out as soon as possible. And yeah, so it can be
[05:28:36] soon as possible. And yeah, so it can be a little hard,
[05:28:37] a little hard, but just be patient and really push
[05:28:40] but just be patient and really push things to the max. All right. Now,
[05:28:42] things to the max. All right. Now, another huge huge mistake that I made
[05:28:46] another huge huge mistake that I made earlier or just something I wish I had
[05:28:49] earlier or just something I wish I had started doing so much earlier is posting
[05:28:52] started doing so much earlier is posting more video content. It was always this
[05:28:54] more video content. It was always this thing that I knew I should be doing that
[05:28:56] thing that I knew I should be doing that I wasn't doing. You're probably watching
[05:28:58] I wasn't doing. You're probably watching this video right now. If you haven't
[05:29:00] this video right now. If you haven't been posting a lot of video content,
[05:29:02] been posting a lot of video content, then you are probably feeling this exact
[05:29:05] then you are probably feeling this exact same way. You know you should be doing
[05:29:07] same way. You know you should be doing it, but you don't want to. And it is
[05:29:10] it, but you don't want to. And it is hard to do it. you know, it can be
[05:29:12] hard to do it. you know, it can be uncomfortable to do, but looking back,
[05:29:16] uncomfortable to do, but looking back, you know, let's fast forward a year from
[05:29:18] you know, let's fast forward a year from now, if you look back and you posted a
[05:29:20] now, if you look back and you posted a video every single day, like you're
[05:29:22] video every single day, like you're going to be really hyped because not
[05:29:25] going to be really hyped because not only you're going to have better
[05:29:26] only you're going to have better results, but you also know that you just
[05:29:28] results, but you also know that you just put in the work and got it done. It's
[05:29:29] put in the work and got it done. It's like most people aren't willing to do
[05:29:31] like most people aren't willing to do that. And I'm positive that if I had
[05:29:35] that. And I'm positive that if I had been posting more videos in the past and
[05:29:37] been posting more videos in the past and started posting more videos earlier,
[05:29:39] started posting more videos earlier, then I would have had more growth, you
[05:29:42] then I would have had more growth, you know, at this point now. Like I would be
[05:29:45] know, at this point now. Like I would be at a higher position with my brand than
[05:29:47] at a higher position with my brand than I am today. Like just imagine again fast
[05:29:49] I am today. Like just imagine again fast forwarding a year from now and you've
[05:29:51] forwarding a year from now and you've posted a video say once per day. just
[05:29:55] posted a video say once per day. just simply posting one video per day can
[05:29:58] simply posting one video per day can have so many like positive returns like
[05:30:01] have so many like positive returns like not only for you know the reach that
[05:30:05] not only for you know the reach that you'll get but also simply just the
[05:30:07] you'll get but also simply just the practice of doing it because none of
[05:30:09] practice of doing it because none of this is going to happen overnight like
[05:30:11] this is going to happen overnight like it's easy to think that you know you can
[05:30:13] it's easy to think that you know you can blow up overnight like it is possible
[05:30:15] blow up overnight like it is possible but for most of you guys that's not
[05:30:17] but for most of you guys that's not going to happen and it's not something
[05:30:18] going to happen and it's not something you should strive for anyways I think
[05:30:21] you should strive for anyways I think pursuing a path of you know stepby-step
[05:30:24] pursuing a path of you know stepby-step growth is much better. So purely for
[05:30:27] growth is much better. So purely for getting those reps in, it is so valuable
[05:30:29] getting those reps in, it is so valuable because again thinking long term it's
[05:30:31] because again thinking long term it's like 5 years from now if you have that
[05:30:35] like 5 years from now if you have that knowledge and you have that skill of
[05:30:37] knowledge and you have that skill of making video content and understanding
[05:30:40] making video content and understanding what video content actually performs
[05:30:42] what video content actually performs well, that is such a valuable skill. And
[05:30:44] well, that is such a valuable skill. And even if you decide you don't want to do
[05:30:46] even if you decide you don't want to do clothing brand stuff anymore, it's like
[05:30:49] clothing brand stuff anymore, it's like that's now a skill, another skill that
[05:30:51] that's now a skill, another skill that you have that you can apply and you know
[05:30:54] you have that you can apply and you know charge other people for or have a higher
[05:30:58] charge other people for or have a higher income for yourself because you know you
[05:31:00] income for yourself because you know you can find a job with that needs that
[05:31:02] can find a job with that needs that skill. Okay. Now the last mistake I
[05:31:05] skill. Okay. Now the last mistake I would say is definitely going to come to
[05:31:08] would say is definitely going to come to finances.
[05:31:09] finances. not uh not keeping my books in check.
[05:31:14] not uh not keeping my books in check. This is definitely something to not
[05:31:17] This is definitely something to not sleep
[05:31:18] sleep on. Really like make a business bank
[05:31:22] on. Really like make a business bank account. You will not regret
[05:31:24] account. You will not regret it. At least you need to at least have a
[05:31:27] it. At least you need to at least have a business bank account. I also personally
[05:31:29] business bank account. I also personally use QuickBooks to keep track of all my
[05:31:32] use QuickBooks to keep track of all my expenses. I have business credit cards
[05:31:35] expenses. I have business credit cards that I use, so all of that is separate.
[05:31:37] that I use, so all of that is separate. If you guys make the mistake of mixing
[05:31:41] If you guys make the mistake of mixing your business and personal finances, you
[05:31:44] your business and personal finances, you are going to be so bummed in the long
[05:31:47] are going to be so bummed in the long run. Like once tax season comes, you are
[05:31:50] run. Like once tax season comes, you are going to want to rip your hair out. And
[05:31:53] going to want to rip your hair out. And it really is not that hard. Like it so
[05:31:55] it really is not that hard. Like it so easy to set up. But one of the biggest
[05:31:58] easy to set up. But one of the biggest mistakes that I made too was actually
[05:31:59] mistakes that I made too was actually inside of QuickBooks. I just set all of
[05:32:02] inside of QuickBooks. I just set all of it. set up like auto rules to have all
[05:32:07] it. set up like auto rules to have all of it kind of like just run by itself.
[05:32:10] of it kind of like just run by itself. However, I don't recommend doing that
[05:32:13] However, I don't recommend doing that because then certain transactions
[05:32:16] because then certain transactions started getting categorized in the wrong
[05:32:18] started getting categorized in the wrong categories and then it just took me so
[05:32:21] categories and then it just took me so long to actually sort all of that out.
[05:32:24] long to actually sort all of that out. And also, I was tracking it, but I
[05:32:27] And also, I was tracking it, but I didn't understand like I wasn't
[05:32:30] didn't understand like I wasn't really running the numbers. And that is
[05:32:33] really running the numbers. And that is such a valuable thing to have is just to
[05:32:36] such a valuable thing to have is just to actually run the numbers behind your
[05:32:37] actually run the numbers behind your brand and understand, you know, how much
[05:32:40] brand and understand, you know, how much profit you're making, how much, you
[05:32:42] profit you're making, how much, you know, you're spending.
[05:32:44] know, you're spending. And with that, it allows you to just
[05:32:46] And with that, it allows you to just know so much more about your business
[05:32:48] know so much more about your business and actually, you know, make better
[05:32:51] and actually, you know, make better decisions as well as like plan for the
[05:32:53] decisions as well as like plan for the future and forecast how much you can
[05:32:56] future and forecast how much you can expect to make in the next couple months
[05:32:59] expect to make in the next couple months or couple years or, you know, how much
[05:33:01] or couple years or, you know, how much growth can be expected. So, just the
[05:33:04] growth can be expected. So, just the numbers. I know it's something that a
[05:33:05] numbers. I know it's something that a lot of people are going to avoid because
[05:33:07] lot of people are going to avoid because it's not fun to do and it can be tedious
[05:33:10] it's not fun to do and it can be tedious and annoying and just not fun. I'm the
[05:33:14] and annoying and just not fun. I'm the same way. I don't like doing it, but it
[05:33:16] same way. I don't like doing it, but it is something that you will most
[05:33:18] is something that you will most definitely regret. And actually,
[05:33:20] definitely regret. And actually, understanding the numbers will make you
[05:33:22] understanding the numbers will make you more money because like I said, you can
[05:33:24] more money because like I said, you can make better decisions. Now, those were
[05:33:26] make better decisions. Now, those were all the biggest mistakes that I made,
[05:33:27] all the biggest mistakes that I made, but I will say that the number one
[05:33:30] but I will say that the number one reason why people fail and never succeed
[05:33:33] reason why people fail and never succeed with their clone is simply just because
[05:33:36] with their clone is simply just because they quit and they don't have a
[05:33:38] they quit and they don't have a long-term mindset with it. So, for all
[05:33:41] long-term mindset with it. So, for all of you watching this video, I think that
[05:33:43] of you watching this video, I think that is the most important thing you can do.
[05:33:45] is the most important thing you can do. Simply just commit to doing this for at
[05:33:48] Simply just commit to doing this for at least a year. Like do not allow yourself
[05:33:52] least a year. Like do not allow yourself to quit if it has not been more than 365
[05:33:55] to quit if it has not been more than 365 days. And also stop being so focused on
[05:33:57] days. And also stop being so focused on the results. Just focus on your input.
[05:33:59] the results. Just focus on your input. Focus on making better designs, making
[05:34:01] Focus on making better designs, making better content. So many people fail
[05:34:03] better content. So many people fail because they're just trying to blow up
[05:34:05] because they're just trying to blow up overnight. So they're just copying
[05:34:06] overnight. So they're just copying trends and then when they don't blow up,
[05:34:08] trends and then when they don't blow up, they just get discouraged and quit and
[05:34:10] they just get discouraged and quit and then, you know, hop on to the next trend
[05:34:13] then, you know, hop on to the next trend and hop on to the next big business
[05:34:15] and hop on to the next big business model. And the truth is that those
[05:34:17] model. And the truth is that those people who just constantly are hopping
[05:34:19] people who just constantly are hopping will never end up succeeding because
[05:34:22] will never end up succeeding because they will always find a new shiny object
[05:34:24] they will always find a new shiny object to start chasing. So the best thing you
[05:34:26] to start chasing. So the best thing you can do is literally just commit to doing
[05:34:27] can do is literally just commit to doing this long term. Commit at least a year.
[05:34:29] this long term. Commit at least a year. If you can commit longer, that's even
[05:34:31] If you can commit longer, that's even better. And really, if you want to make
[05:34:32] better. And really, if you want to make it happen, then make a bet with your
[05:34:34] it happen, then make a bet with your friends. Tell them if you quit within
[05:34:36] friends. Tell them if you quit within the next year, you will give them $1,000
[05:34:38] the next year, you will give them $1,000 or you will shave your head, do
[05:34:40] or you will shave your head, do something that is super uncomfortable.
[05:34:42] something that is super uncomfortable. If you really want it, it should not be
[05:34:45] If you really want it, it should not be that hard and it shouldn't even be a
[05:34:46] that hard and it shouldn't even be a question. It's like, I'm not going to
[05:34:47] question. It's like, I'm not going to lose that thousand bucks because I'm not
[05:34:48] lose that thousand bucks because I'm not going to quit. All right, guys. Now,
[05:34:50] going to quit. All right, guys. Now, that was a lot of information, but like
[05:34:52] that was a lot of information, but like I said, feel free to come back to this
[05:34:54] I said, feel free to come back to this video anytime you're stuck or just need
[05:34:56] video anytime you're stuck or just need a refresher on anything. And if you guys
[05:34:58] a refresher on anything. And if you guys are interested in getting some
[05:34:59] are interested in getting some additional help, hit the first link in
[05:35:01] additional help, hit the first link in the description. All right, y'all.
[05:35:03] the description. All right, y'all. Appreciate you guys. Peace out.