# Double Your Revenue Using AI (1PM)

https://www.youtube.com/watch?v=6NxG-_b5Phs

[00:00] Mr. Oakley.
[00:04] Hello, sir.
[00:06] If I knew you were here, I'd have you
[00:08] sing Good Afternoon Pumpet. Who does not
[00:12] like some good music to soothe their
[00:14] soul?
[00:15] Right on, baby. Right on.
[00:17] So, welcome everybody. You are in for a
[00:20] very exciting 75 minutes. So, my request
[00:22] is let's be present, playful out. Let's
[00:25] turn on our cameras. You may or may not
[00:28] have your makeup or your your hair did
[00:29] like I do, but turn your camera on, be
[00:31] engaged, be present, you know, to see
[00:33] and be seen business. And let's come in
[00:36] with a lot of energy. There's one thing
[00:38] I know before we get started. If you put
[00:40] a positive emotion to learning something
[00:43] new, you're three times as likely to
[00:45] actually go do something. So, you don't
[00:47] want this to be one of the times that
[00:48] you just kind of let this run in the
[00:49] background, multitask. Like, give
[00:51] yourself the gift of being present. So,
[00:53] welcome to double your revenue using AI
[00:56] without burning out. I think that we are
[00:59] in one of the most incredible times in
[01:01] this business in our entire lives where
[01:04] the promise of technology has always
[01:06] been grow your business and save more
[01:08] time and technology can actually do that
[01:11] for us today. What you're going to see
[01:14] and witness live today is all the things
[01:17] that you wish technology did. We always
[01:20] wondered, well, how do I actually do
[01:21] that? So, I want to share just some
[01:24] motivation and you'll see this is a
[01:26] reoccurring theme. So, this is my buddy
[01:28] and client Aaron Buckbinder. Aaron used
[01:30] the same system that we're going to talk
[01:31] about today. And when I met Aaron, he
[01:33] was at 350,000. Now, he's at two and a
[01:36] half plus million dollars a year. And he
[01:38] takes more vacations with his family
[01:40] than he did even when he started. Not
[01:42] because of money, but because of time.
[01:44] And the reason I share this with you is
[01:47] because I want us to all play full out
[01:49] with the team that if somebody else can
[01:51] do it, so can I. These are your
[01:53] colleagues. They have access to the same
[01:54] tools, the same resources, and the same
[01:57] 24 hours in a day. So for the next 75
[02:01] minutes, I essentially would like to
[02:03] make you all of our clients. So what
[02:06] that means is all of the things that we
[02:07] are going to show you today are what is
[02:09] inside of our coaching program. how it
[02:12] works, the system, how easy it could be.
[02:14] And I promise you, the only technology
[02:16] skills you need, if you can copy, paste,
[02:18] read, and follow directions, you're in
[02:21] the right place.
[02:23] So, if you're here, you're probably a
[02:25] compass agent. I would hope so, right?
[02:28] You might be overwhelmed that there's
[02:29] too much information out there. There
[02:31] may not be enough time for yourself and
[02:33] your family. You're not really sure
[02:35] where AI is going to take the industry
[02:37] next. You've built success, but you feel
[02:40] like you're on the edge of burnout.
[02:42] You're too busy to learn technology that
[02:45] know that you know can help you. Who
[02:48] here, raise your hand, could resonate
[02:49] with that feeling besides me. I think we
[02:51] all can, right? And ultimately, you want
[02:54] to grow without burning out.
[02:57] I think that's really what this all
[02:59] comes down to. If one or more of these
[03:00] are you, you're in the exact right
[03:02] place. So, let me tell you a little bit
[03:05] about myself and why I think you should
[03:07] actually listen to a word that I have to
[03:09] say. Every hero's journey starts at
[03:12] zero. And I like to share my zero with
[03:14] everyone. Someone might look at me today
[03:16] and they could come up with their own
[03:18] thoughts and they could look at my
[03:19] resume and they could see we've helped
[03:21] agents earn, and I'm so proud of this
[03:22] number, over $600 million of commissions
[03:25] over the last eight years. We've spent
[03:27] more than 17,000 hours growing and
[03:30] coaching Compass agents. We have the
[03:32] largest coaching community for Compass
[03:34] Agents in America. And by Inman, they
[03:36] say we're the type of company that's
[03:38] influencing the future and shaping real
[03:40] estate. Now, all of that stuff is great,
[03:43] but here's where this all started. I was
[03:45] 23 years old. I just got my license. I
[03:48] look like I was 12 years old. I
[03:50] definitely bought my shoes and my
[03:52] clothes from the clearance rack. The
[03:54] first networking event I went to, I had
[03:56] white tube socks and people literally
[03:58] laughed at me. And from that moment, as
[04:01] a 23-year-old young adult, I've been on
[04:04] this quest for information,
[04:07] like how can I grow? How can I make this
[04:10] easier? And what I always found was
[04:12] people don't care about what to do. They
[04:14] want to know how to do it. Now, this
[04:17] stuff is the fundamental of where we are
[04:19] today and how we got here. So, you know,
[04:21] I always like to say I spent 13 and a
[04:23] half years of my life doing the job that
[04:25] you do every day. And I just want to
[04:27] raise my hand and acknowledge that I
[04:28] think the job of an agent today is the
[04:31] most challenging job in America. Why?
[04:34] Because what you do on a day-to-day
[04:36] basis is five to seven corporate jobs.
[04:39] Name me one corporation. Some be the
[04:41] head of marketing, head of sales, head
[04:42] of customer service, head of um
[04:46] accounting, so on and so forth. You do
[04:48] five to seven jobs. But here's our why.
[04:52] And I'll let you know me a little bit
[04:54] better. And look, we're so passionate
[04:56] about what we do. And this is why. When
[05:00] my son was born,
[05:01] listen,
[05:01] I went to every doctor's appointment.
[05:03] I went to I did every single nighttime
[05:07] feeding. All of it. Then when my
[05:10] daughter was born, I had this stupid
[05:12] idea that, oh my god, I'm gonna have a
[05:14] princess. So, I need to wake up at four
[05:16] o'clock in the morning. I need to go to
[05:18] the gym. I need to grind, right? I need
[05:21] to hustle. Hustling and grinding is
[05:23] stupid. But I didn't know that. Now,
[05:27] every action has an equal and opposite
[05:30] reaction. So, if you were my friend back
[05:32] then on Facebook, you would see videos
[05:34] of when I went to pick up my daughter.
[05:36] In my mind, I'm like, I worked this
[05:37] whole day all for her. And I go to pick
[05:40] her up and she's like, "Away me. Await
[05:42] me." I couldn't take a nap with her. I
[05:45] couldn't feed her a bottle. I literally
[05:47] used to have her picture on my phone
[05:49] because when we go out, if I don't have
[05:51] this in an abundance of pictures,
[05:52] somebody could think I literally
[05:53] kidnapped this girl. Now she was around
[05:55] 5 years old. Compass had acquired my
[05:57] brokerage in 2018. And when I started
[06:00] working there, I was home more, right?
[06:02] Like it was some more balance all this.
[06:04] So one day and this day changed the
[06:07] entire trajectory of my life and is
[06:09] really the why behind what we do. Now,
[06:12] she says, "Daddy, I was really mean to
[06:14] you when I was little." And I'm like,
[06:16] "Oh, hell yes." Here comes that apology
[06:18] I've been waiting for. And what she said
[06:21] next was the most shocking and hurtful
[06:24] thing I ever heard in my life. She goes,
[06:26] "Do you know why?" And I go, "No,
[06:28] Valentina, why?" She goes, "Because you
[06:31] were like a stranger."
[06:33] She goes, "You were never here, and when
[06:35] you were here, you're on your phone all
[06:37] the time. So, I was mean to you because
[06:38] I really didn't know you.
[06:42] I don't know about all of you, but that
[06:45] whole concept of whoever told you you
[06:48] couldn't have everything is full of
[06:49] They just didn't know how to give
[06:50] it to you. So, you know, our concept of
[06:52] double your revenue without burning out
[06:54] or build a business that fits into your
[06:56] life. Those aren't just like words that
[06:58] we put on a page to look cool. It is
[07:01] something that is like deeply motivated
[07:03] from an experience I had. If I could
[07:04] save one person from doing that, I my
[07:08] mission's been accomplished. As you can
[07:10] see from Aaron, he is more present. He's
[07:12] more here. And that is why we do what we
[07:15] do. I don't know about all of you. Hit
[07:17] yes in the chat if you're at this place
[07:18] in your life where you're like, "Okay, I
[07:20] know technology exists, but I want to be
[07:22] more present. I want to go my business,
[07:23] and I also want to have a life and
[07:25] family." Hit yes in the chat if that's
[07:26] you. It should be everybody.
[07:31] Nobody got into this business to, you
[07:34] know, freedom, flexibility, limitless
[07:36] income. No freedom, no flexibility, and
[07:38] maybe or maybe not limitless income.
[07:40] Like, that's not what we're born here to
[07:42] do. So, here's where we are as an
[07:44] industry. People are leaving this
[07:46] business in record numbers, right? That
[07:47] whole COVID, that whole COVID like the
[07:49] Domino's guy could sell a box. That
[07:51] whole era is over. Technology has
[07:54] changed how consumers are choosing
[07:57] agents. This is the thing you have to
[07:59] pay the most attention to. I can blame N
[08:02] for every problem in this industry and
[08:03] don't even get me started on what I
[08:05] really think about them. But here's the
[08:06] thing. Every single training that exists
[08:08] today on AI only tells you one thing. AI
[08:11] can do all this stuff for you, but what
[08:13] about what it can do for your consumer?
[08:15] If you're not thinking about that, and
[08:17] the byproduct of it is is
[08:18] hyperpersonalized experiences, more
[08:20] commission compression, and more
[08:22] pressure on you. So where from my
[08:25] perspective this is the biggest
[08:26] opportunity that we will ever have in
[08:28] our lives to grow our business. Like do
[08:31] you realize that being the number one
[08:33] agent in your market now just gets you
[08:35] in the door? That's it. The playing
[08:37] field is flat.
[08:39] And what we're going to show you today
[08:42] will put you ahead of 99% of other
[08:44] agents. Bold promise and a guarantee. So
[08:47] you're going to make a decision today.
[08:49] You're going to stay exactly where you
[08:50] are or you're going to begin the next
[08:52] chapter. Either way, it's a choice and
[08:54] the choices we make dictate the outcomes
[08:56] in our lives. For all of you that said,
[08:58] "Yes, I want a different life." Then you
[09:00] have to make different choices. If not,
[09:02] we'll continue to get more of the same.
[09:04] And what I know, doing things on both
[09:06] sides, doing things really well and
[09:07] really bad, eventually things become the
[09:09] law of diminishing return. So AI will
[09:13] not replace agents. We've all heard this
[09:15] stupid saying, but the reality is when
[09:18] you use AI effectively, you will have
[09:20] more time with clients, more personal
[09:22] communication, better operation and
[09:24] marketing that knows where to aim. So,
[09:26] let me show you guys something
[09:30] that will be kind of insightful for you.
[09:33] Good morning, Compass. Welcome to the
[09:35] Compass AI master class. So, what are
[09:37] you actually walking away with today? We
[09:39] are going to show you exactly how to
[09:41] build your personal system inside
[09:44] Compass One. No fluff, no extra tools,
[09:48] just the business you already have
[09:50] running smoother and faster. You will
[09:53] see how to plug AI into that system,
[09:56] into your real day-to-day workflow.
[09:58] Things that used to take you hours, you
[10:00] will start doing in minutes right in
[10:02] front of your eyes. We will walk through
[10:04] real world prompts. No fancy tech skills
[10:06] needed. You will see how agents just
[10:09] like you are using these to save time,
[10:11] stay consistent, and show up bigger for
[10:13] their clients. By the end, you will know
[10:16] how to maximize your time and your
[10:18] business growth. Starting today, we are
[10:21] not just talking about it. We are going
[10:23] to step into your day, flip the switch,
[10:26] and give you that moment where it
[10:28] finally all makes sense. And at the end,
[10:31] I will show you how to get access to the
[10:33] full system for yourself. Now, let's
[10:36] talk about the question I get asked more
[10:38] than anything else. Real churro, is AI
[10:40] going to replace agents?
[10:44] So, you want to hear something really
[10:45] crazy is this video was made one year
[10:49] ago with the technology that exists
[10:51] today. One year. So, when we look at the
[10:56] transformation that this is having on
[10:58] our industry as a whole, it is
[11:00] monumental.
[11:03] So, it's not that AI is going to replace
[11:06] agents. It's that people are working
[11:08] better, smarter, and faster in more
[11:10] efficient ways than they ever have been
[11:12] able to do before. So, today you might
[11:15] be one of three people. I might
[11:16] completely bore you because if you
[11:18] believe your business is perfect,
[11:20] nothing I say is ever going to make
[11:21] sense. I might overwhelm you if you try
[11:23] to memorize everything you're saying
[11:24] instead of being truly present and
[11:26] listen. Or I think for the people that
[11:28] are here, my belief in betting on all of
[11:30] you, this is going to light you up when
[11:32] you see what's coming and that you're
[11:34] going to move first. See, when we live
[11:35] in the world of possibility and
[11:37] realizing that anything you see here
[11:39] today, you can do, this will light you
[11:41] up. It should not scare you. It should
[11:43] not make you overthink. It should not
[11:44] make you feel frustrated because like I
[11:46] said, if you can copy, paste, read, and
[11:48] follow directions, those are all the
[11:50] tech skills you need. So, you know, if
[11:53] we keep living in this world, we can
[11:54] talk about Jess Sigman, who I recruited
[11:57] to Compass as an employee, and within 18
[12:00] months, she grew to over $60 million and
[12:02] it's earned a million dollars a year
[12:04] using the same system we're sharing
[12:06] today. And the reason that we keep
[12:08] reinforcing this is is I know I'm not
[12:10] the only person that ever sees something
[12:11] like, "This is great. Does it work for
[12:13] me?" I want to keep sharing the
[12:14] successes of our colleagues and our
[12:16] coaching so that you can understand that
[12:18] the only difference between what
[12:19] somebody else is doing and what you're
[12:21] doing is the choices that you decide to
[12:22] make. You look at Ben when we talk about
[12:24] freedom and flexibility. Ben had his
[12:26] best year of over $200 million. Ben's a
[12:29] national director of sports
[12:30] entertainment and he lives in two
[12:32] different cities. So for all the people
[12:34] that think, well, I can't even go on
[12:35] vacation. Yes, you can. You could
[12:37] actually live somewhere else, too. So, I
[12:39] want to give you everything up front
[12:40] just cuz I hate doing this. At the end
[12:42] of our program, I'm going to invite you
[12:44] to revenue roadmap. It's $4,800. So,
[12:47] everything that we show you today will
[12:48] be installed in your business. You'll
[12:50] get a dedicated coaching success
[12:52] manager. And for all of you that are
[12:54] frustrated like watching people teach
[12:55] you AI and compass tech and never know
[12:58] how to hit the buttons, we have a
[12:59] dedicated team that literally will just
[13:01] do group tech sessions so you can use
[13:03] everything that you learn. We're
[13:05] actually only accepting 75 members
[13:07] because that is the only capacity that
[13:09] we could provide this kind of support
[13:10] to. And anyone who joins today gets a
[13:12] free one-on-one call with me. And now
[13:14] that's out of the way. You guys can all
[13:16] relax and just learn. So all of you
[13:19] deserve three specific things. And I
[13:21] want you to ingrain these things into
[13:24] your bed, into your brain every day. You
[13:26] should know that you are deserving of
[13:28] consistency of income, confidence in
[13:30] every room you're in, and real time
[13:32] freedom. Remember, those three things
[13:34] are not mutually exclusive. You don't
[13:36] have to pick one. You choose to walk a
[13:39] path that gives you all. And remember,
[13:41] the person that said you couldn't have
[13:43] everything is just full of because
[13:44] they didn't know how to give it to you.
[13:46] Now, if you look at this, everyone's at
[13:50] a different place. Gretchen's one of our
[13:52] clients. She has a team of 20 agents, 10
[13:55] staff, and we installed the same system
[13:56] for her. So whether you're a new agent
[13:58] or somebody that's more experienced like
[14:00] she is, in two years, her team grew more
[14:03] than $100 million in sales volume
[14:06] because everyone follows the same
[14:07] process and they're able to grow their
[14:10] revenue and have time back.
[14:13] Diane, Carol, one of our clients,
[14:15] followed the the same prompt that you're
[14:17] about to see us use to leverage her
[14:18] marketing plan to get her clients 10
[14:20] offers and over $500,000 above asking
[14:23] price. Do you think Carol's going to get
[14:25] referrals from my clients? Yes. And all
[14:27] she had to do is copy and paste. So,
[14:30] let's start walking into your day. Now,
[14:33] think about this logically. From the
[14:34] moment you wake up, what happens? We go
[14:37] here. We wake up and check our phone.
[14:39] We're trying to get our kids to school.
[14:41] And then we get to the office. We're
[14:42] like, "Oh my god, I have to respond to
[14:43] all these text messages and emails. I
[14:45] need to call a buyer prospect who also
[14:47] wants to sell their home." And then you
[14:48] have to rush. You're like, "I have to
[14:49] prepare my listing presentation. Wait, I
[14:51] need to build a digital marketing plan
[14:52] for my listing. Now, have a buyer
[14:54] consult meeting. And then I have to
[14:55] follow follow up. And in the in the
[14:57] middle of all this, you're supposed to
[15:00] prospect, learn new things, spend time
[15:02] with your family, put your kids to bed,
[15:04] connect with your friends. Who here
[15:07] feels that being an agent today is just
[15:09] absolutely exhausting.
[15:12] I I'm going to say yes, right? Hit yes
[15:14] in the chat because this is every single
[15:17] person's day over and over again. So we
[15:20] go back to the same core promise of how
[15:22] do we grow revenue and how do we get our
[15:24] time back because this is the true
[15:26] promise of technology that we can all
[15:28] achieve today. So think of these three
[15:31] things.
[15:32] AI prepares compass one presents you
[15:35] close the deal a lot faster.
[15:39] Now here's my question for all of you.
[15:41] Are you all ready to have some fun and
[15:44] actually see something that's wild?
[15:47] Three things you need to shoot do what
[15:49] we're sharing with you. Number one, you
[15:51] need compass one. You already have it.
[15:52] Number two, you need plaud. If you do
[15:54] not have one, remember there are three
[15:56] forms of listening. You can listen to
[15:58] listen, listen to respond, or listen to
[16:01] take notes. If you're doing more than
[16:03] one, you're not listening at all. So,
[16:05] PlugNote captures every single detail of
[16:08] all the conversations you have with your
[16:09] client. And then you need either a chat
[16:11] GBT or Claude subscription. That's it.
[16:15] Now, let's think about the hours we
[16:17] spend preparing for a listing. We need
[16:19] to pre-qualify. We need to know how to
[16:21] modify our presentation. We need to know
[16:23] where to focus. Then, we start thinking
[16:25] like, wait a second, like, what parts of
[16:27] Compass do I show them? How do I create
[16:29] a national digital marketing plan so
[16:32] that the clients could see that I have
[16:33] the best technology and I'm showing up
[16:35] prepared in a way that no other agent
[16:37] is? And ultimately, what are the blind
[16:39] spots that I'm not picking up based on
[16:41] just what I'm hearing trying to capture
[16:43] notes? And ultimately, when we talk
[16:46] about this shift of agents that use AI
[16:48] versus don't, you guys can I'm going to
[16:50] ask you at the end of this at the end of
[16:52] this demo, you tell me who's more
[16:54] adequate, the agent showing up winging
[16:56] it or just presenting everything or
[16:57] somebody with the AI personalized
[16:59] approach.
[17:00] Now, here's the last thing that you want
[17:03] to know. A prompt is what you type into
[17:05] the box. It's very basic, but garbage
[17:07] in, garbage out. I got at least 10
[17:09] emails that says, "Why does my AI give
[17:11] me such bad information?" Well, it's
[17:13] what you put into it. If I write, "Help
[17:15] me prepare for my listing," I'm going to
[17:18] get generic information. A super prompt
[17:20] is something that we've created for our
[17:22] clients based on 17,000 hours of
[17:24] coaching. Literally, you copy paste. It
[17:26] does the work for you. So, you don't
[17:28] have to be a prompt engineer. You just
[17:29] have to be an agent that uses a system.
[17:31] So, you could focus on being an agent
[17:33] and we can figure out the technology. So
[17:35] it does work for you.
[17:37] Now, as you can see, I'm very, very,
[17:39] very excited today because every time we
[17:41] do this demonstration, it's like light
[17:44] bulb goes off. Okay, so now you guys can
[17:47] all put me on the spot.
[17:50] Everyone take out their clock.
[17:57] Take out your phone.
[18:00] I don't see everybody's cell phone out.
[18:01] Hold it up. Come on.
[18:05] We need some more cameras on.
[18:08] All right. Now, what I'm going to do in
[18:12] the and once we hit start, we're going
[18:14] to start in the next 12 minutes or less.
[18:19] 12. I'm going to show you how to
[18:23] pretty much know where to focus, what to
[18:26] eliminate, what the blind spots are,
[18:29] what parts of Compass Tech to focus on,
[18:31] build out an entire national a national
[18:34] digital marketing plan that identifies
[18:36] the top feeder markets, the buyers, the
[18:38] arc types, the zip codes to market to.
[18:40] they can put in the Compass and present
[18:42] a report that's just copy paste and for
[18:45] you to ready to brand for Compass to be
[18:47] able to hand to your clients and win
[18:49] every single listing presentation. Now,
[18:52] let me ask you a question. Hit yes or no
[18:54] because you guys always tell me I'm full
[18:55] of you know what. Do you think this is
[18:57] possible to do in 12 minutes? Hit yes or
[18:59] no. Let's see.
[19:07] And for all the people that says yes, it
[19:10] that is it's possible. But here's the
[19:11] real question, Tony Oakley. Everyone
[19:13] says yes, but the real question is,
[19:14] well, I know there's AI. I know it could
[19:16] help me, but the real question is how.
[19:21] All right, you ready? As they used to
[19:22] say in the TV show back in the day,
[19:24] gladiator ready, competitor ready. 12
[19:26] minutes, go.
[19:28] So now I'm going to hop out of my
[19:31] presentation and I'm going to go into
[19:33] chat GBT and I'm going to start a new
[19:36] project. I'm going to call this one,
[19:38] two, three, double your revenue.
[19:43] I'm going to create a project. Now, you
[19:45] click this little gear icon. Memory.
[19:49] Memory is essentially, do I want it to
[19:52] go through all of the things that Chat
[19:53] GBT knows about me or do I want to focus
[19:56] on this project? Since it's for a
[19:57] client, we're going to hit project only
[19:59] and we're going to hit create. Now,
[20:01] there's a thing called sources. Now,
[20:04] we're going to want to add the sources.
[20:06] Now, I'm going to upload
[20:09] the pre-qualification I did and our
[20:12] custom marketing center listing
[20:14] presentation. And this becomes our file
[20:17] cabinet and our knowledge base.
[20:20] Now, the next thing we want to do is hit
[20:22] these three dots here. I'm waiting for
[20:25] this to load. So, let me go here and
[20:26] just I told you all you need to be able
[20:28] to do is copy and paste. I'm going to
[20:30] want to go here and copy our project
[20:32] instructions. Now, if you think about
[20:35] project instructions, this is
[20:37] essentially the filter that it's using
[20:40] before it answers anything. So, our
[20:42] filter says,
[20:45] prior to giving any suggestions, review
[20:47] the knowledge base in the files to
[20:48] influence all your decisions. Says, look
[20:50] at this before you decide like this is
[20:52] what we need to get an answer from. Make
[20:55] sure you apply critical thinking, logic,
[20:57] reasoning, and check your work 10 times
[20:59] and make sure that nothing you suggest
[21:01] is not a real estate fair housing
[21:03] violation and in the best interest of
[21:04] the client who's selling their home.
[21:06] Done.
[21:08] Pretty simple, right? We can all follow
[21:09] this. Copy paste. Now, this is where the
[21:12] magic happens.
[21:14] I'm going to copy my first prompt in.
[21:16] And this is why it's important to do
[21:18] multi-prompting, right? Because it
[21:20] builds on the information. If you try to
[21:21] copy it all at once, it's going to go
[21:23] haywire. And this is why things go
[21:25] crazy.
[21:26] So now I'm asking it to summarize the
[21:28] pre-qualification that I did. So we know
[21:31] their motivation. She and her husband
[21:33] own two homes. We know what she's most
[21:35] excited about, what she expects from her
[21:37] agent, previous disappointments, biggest
[21:39] concerns, underlying emotional drivers.
[21:43] Now look, here's one thing to keep in
[21:45] mind. There are a lot of you that are
[21:46] going to think that this is a lot of
[21:48] information. You might feel overwhelmed,
[21:49] but the reality is you need to discern
[21:53] what you use. And can you honestly say
[21:55] that having this not having this
[21:58] information is better than having this
[21:59] information? So you go through and in
[22:01] the end you just put it all together
[22:02] because it will do it for you. So look
[22:04] at how you should position your
[22:06] listening presentation. So it's already
[22:08] telling you what to do. Now I'm going to
[22:10] go back and I'm going to copy the next
[22:12] prompt.
[22:18] So this is saying where should I focus
[22:22] my presentation and it's saying
[22:24] highlight the specific pages. So it
[22:27] makes them want to hire me based on
[22:29] their feeling I will help them reach
[22:30] their goals in a way that they want.
[22:33] Highlight the specific pages.
[22:36] So now this is pinging my listing
[22:38] presentation based on the things that
[22:40] they already told us that they want. And
[22:42] now what happens?
[22:45] Recommended presentation flow for
[22:47] summer. Start by repeating her goals
[22:49] back. Use this section. Page 21, my
[22:53] commitment. Page 23, preparation. This
[22:57] addresses her biggest fear. Can you see
[22:59] how quickly this is connecting together
[23:01] what a person told you in one five
[23:02] minute conversation to the road map to
[23:04] getting a listing and a full commission.
[23:07] Marketing 25 to 32. Page 16, your
[23:10] curated experience. Page 35,
[23:12] communication. page 33 the process and
[23:15] this gives you an entire road map to
[23:18] follow and at the end it's now starting
[23:21] to map out the presentation.
[23:24] So now as much as it we should know what
[23:26] to focus on one of the biggest
[23:28] challenges we have as agents is putting
[23:30] too much in.
[23:32] So now it's what should I eliminate for
[23:35] my presentation based on what you know
[23:36] about the clients and reference the
[23:38] specific pages and why
[23:43] it always says to skip the compass stuff
[23:45] but I would say pick the one that you
[23:46] want in there international. This is not
[23:49] a home that requires international
[23:50] marketing
[23:52] pages that they condense. So this is
[23:54] telling you what to condense. Pages I
[23:57] would keep but reframe.
[24:00] So look at this. We are 4 minutes and 30
[24:02] seconds in here. We know about what the
[24:04] client wants. We know where to focus.
[24:06] And we know what to eliminate. And we
[24:08] have all of this data and unique
[24:10] information. And we have AI
[24:12] personalizing our pitch in real time.
[24:15] Now, one of the things that people don't
[24:18] often think about is what should they
[24:20] add into their presentation that's not
[24:22] there, right? One of the byproducts of
[24:24] AI is it's forcing hyperpersonalization.
[24:27] Everyone wants an experience that's
[24:29] curated for them. Our listing
[24:30] presentations are generic books meant
[24:32] for everybody. It's a complete opposite.
[24:35] A customized seller success plan. Your
[24:38] goals. It's repeating back what they
[24:40] told you is important. A preliminary
[24:42] home walkth through.
[24:45] A custom marketing strategy.
[24:47] A bring before and after examples, an
[24:49] estimated ROI sheet, competitive market
[24:52] positioning, a story framework, a
[24:54] marketing calendar, showing feedback
[24:56] process, communication agreement,
[24:58] pricing philosophy. There's all these
[25:01] different things for you to choose from.
[25:03] Now, we will go to what are the blind
[25:07] spots. Now, AI has an amazing ability
[25:10] because it has such a high queue of
[25:12] identifying emotional blind spots and
[25:14] triggers that us as humans would never
[25:17] pick up.
[25:20] Your biggest risk is solving the problem
[25:22] she told you she has while missing the
[25:23] problem she actually has.
[25:26] She doesn't need to sell. This is the
[25:27] biggest one. What she's really saying
[25:30] is, "I'm not desperate, so I'm hiring
[25:32] someone I truly trust." She hasn't
[25:34] emotionally let go of the house. and it
[25:37] literally tells you what to do. She
[25:39] doesn't trust the market. She distrusts
[25:40] realtors. She's looking for permission
[25:43] not to renovate. She wants to validate
[25:46] validation more than advice. She wants a
[25:49] consultant, not a salesperson. So, look
[25:52] at this. If this were my home instead of
[25:55] compass recommends. So, it's literally
[25:57] giving you a blueprint and a road map to
[26:00] follow. She wants certainty, not
[26:02] information. She doesn't want to feel
[26:03] like a number again. you're assuming
[26:05] price is the biggest issue. So this goes
[26:07] through all of these different blind
[26:09] spots. Now at any point I could say is
[26:12] condense this down to three things, five
[26:14] things. But here's the beauty of it.
[26:17] Now we're asking to take all the
[26:19] suggestions
[26:21] that we've gotten so far.
[26:30] We're losing valuable time here, Tony.
[26:38] I've got my clock going too. I'm on 7
[26:41] minutes and 12 seconds.
[26:51] So now it's giving us a complete road
[26:53] map.
[26:56] Would
[26:59] you guys find this preparation in seven
[27:01] and a half minutes really important to
[27:03] win your next listing?
[27:07] Would you want to compete against an
[27:08] agent that has this and you don't? No, I
[27:12] don't.
[27:14] So, it gives you the entire thing and
[27:16] when you go down, it walks you through
[27:18] the entire meeting flow.
[27:21] Now, here is the next part.
[27:25] Now we need to understand what to focus
[27:29] on with compass one.
[27:34] So we just take this, we copy and paste
[27:37] and voila.
[27:48] The timeline spend most of the time
[27:50] here. So the amazing part is we do have
[27:52] Summer Padilla on this call. This
[27:54] actually is a real client that she
[27:56] worked with. So she's going to show you
[27:58] exactly how she presented the timeline,
[28:01] the documents, and her marketing assets,
[28:04] right? Because it's literally telling
[28:06] you where to focus and it even tells you
[28:09] what to say. If you have a question,
[28:11] instead of wondering where something is
[28:12] or waiting for an email, everything
[28:14] lives in one place.
[28:17] Market updates. You'll always know if
[28:18] something changes in your neighborhood
[28:20] that affects our strategy.
[28:23] All of these things are done.
[28:26] Now, I'm going to throw one more thing
[28:28] in just for
[28:33] some icing on the cake. People
[28:35] just for some icing on the cake. People
[28:35] always like this. If I had to send the
[28:38] client a note that made them feel I
[28:39] listened to a small detail they never
[28:41] expected me to catch, what would the
[28:42] note say? Write it for me, make it
[28:44] brief, and include a thoughtful gift
[28:45] under $25 in a link to buy.
[28:56] I kept thinking about something you said
[28:58] that you're looking forward to slowing
[28:59] down, enjoying the lake full-time, and
[29:01] making more memories with your
[29:02] grandchildren. I saw this and thought it
[29:05] belonged at your lake house. Hopefully,
[29:06] it becomes your new morning coffee mug
[29:08] as you enjoy your next chapter. Thank
[29:10] you again for taking the time to share
[29:12] your story with me. I'm looking forward
[29:13] to showing you how we can help you get
[29:15] there. Most agents don't send something
[29:17] and I can just say provide
[29:22] provide an Amazon link for the coffee.
[29:31] And while it does that now we'll go to
[29:35] our next thing. So when we're talking
[29:37] about super prompts
[29:40] look look at the size of this thing. It
[29:44] is literally multiple pages long.
[29:48] So while this thing goes,
[30:04] let's start a new chat here.
[30:27] just answering his questions.
[30:48] Tick- tock, tick- tock.
[30:51] Here is the entire report. Here's the
[30:54] zip codes.
[30:58] Here's the buyer motivations and trends,
[31:00] a profile breakdown. Let me go all the
[31:03] way down to the summary, and it's going
[31:06] to ask, do you want a client facing
[31:07] report? I'm going to hit yes.
[31:17] And here it is.
[31:20] 11:54
[31:22] 11:55
[31:26] 11:58. We're done.
[31:32] So, in the last 12 minutes, we
[31:36] understood how to customize our pitch,
[31:39] how to know what to focus on, what to
[31:42] eliminate, what to add, where the blind
[31:44] spots are.
[31:46] We built we built a a beautiful
[31:48] handwritten note with a link that for
[31:50] the sake of time, I just skipped a link,
[31:53] but like we would have had a link to an
[31:54] Amazon gift. And we have an entire
[31:57] digital marketing plan. So you guys
[31:59] literally
[32:01] take what's here and put it into the
[32:03] Compass digital ad platform. So I often
[32:06] get what's the difference between what
[32:07] you teach in AI and what everyone else
[32:08] does is mine's about integration. I know
[32:11] your platform. I know your tools.
[32:15] Why would we not integrate it? Because
[32:17] you have the world's best technology
[32:19] platform as it is. So here's my
[32:21] question. In seeing that demonstration,
[32:24] what was your biggest takeaway? Drop it
[32:26] in the chat.
[32:39] having the right prompts,
[32:43] the note and the gift, knowing how to
[32:46] use the system,
[32:48] use the platform with AI simply, time
[32:50] saved,
[32:53] super prompts, organized system and
[32:54] prompts, prompt writing,
[32:59] having better prompts,
[33:04] using it correctly, integration.
[33:08] So, here's my here's my question. All
[33:11] that prep was done in 12 minutes.
[33:14] Is it worth the 12 minutes of your time
[33:16] to make another 15 to $30,000 into one
[33:19] deal? If you think this can get you at
[33:21] least one or more clients, put a dollar
[33:23] sign in here to show yourself that
[33:25] you're on the right path.
[33:29] So, when we go back to the concept of
[33:32] will AI replace agents, no. But people
[33:36] that are showing up with this kind of
[33:38] hyperpersonalization
[33:41] that's done in minutes versus the agent
[33:43] that has a book that's made for
[33:44] everybody that they may or may not
[33:46] tailor. I don't care if you're the
[33:48] number one agent in your marketplace.
[33:50] People want what they want.
[33:54] Has anyone ever shared with you why you
[33:56] don't get hired or why your commission
[33:57] gets cut? Does anyone know the answer to
[33:59] that?
[34:03] Do you guys want to know the real answer
[34:05] that no one ever talks about, no one
[34:06] thinks about? Here's what it is. It's
[34:09] not even a matter of don't seeing your
[34:10] value. There's a saying in life, if you
[34:13] don't know where you're going, you'll
[34:14] end up anywhere. If you don't know what
[34:16] your client wants, you'll present them
[34:18] everything. That's the problem. So,
[34:21] here's the thing. Tony Oakley, I love
[34:22] Tony because Tony was my co-orker when I
[34:24] worked at Compass. So, he's always easy
[34:25] person to pick on. If Tony wants four
[34:28] things as an agent and you have no idea
[34:30] and you present three things, they're
[34:31] going to say, "Ah, this is not enough.
[34:33] Gone." Now, if you present six, seven,
[34:35] eight things, they're going to think
[34:37] either A, it's too much. I don't need
[34:40] all this stuff. I don't need to hire
[34:41] Tony. Or B, they're going to say, "Oh,
[34:44] he does six or eight things. We only
[34:46] want four. Let's cut his commission
[34:48] because he doesn't have to do all that
[34:49] work." How many people ever gone
[34:51] somewhere like, "I don't need all this
[34:52] stuff, so can I pay less?" I'm like,
[34:53] "Well, it's included in the service."
[34:55] Conflict. So, here's what happens in the
[34:56] brain. Subconsciously, I need to know
[34:59] that my agent can do these four things
[35:01] really well. You have demonstrable
[35:03] proof, a hyperpersonalized presentation,
[35:06] perpendicular line. I want four things.
[35:09] Tony can do four things. The investment
[35:10] for my service is blank. straight line,
[35:12] you're done. That's it. So, when we say
[35:16] that there's no more commission
[35:17] objections, you're giving people exactly
[35:20] what they want.
[35:26] So, here's the next part in this
[35:28] process.
[35:30] It's well, how do I demo this with
[35:33] Compass One? Right? Because taking all
[35:36] this information is great, but how do I
[35:38] take out my iPad or my computer or
[35:40] people love it? I have to say tablet
[35:42] too. They're Surface tablet. They all
[35:44] work. I just like an iPad. I'm an Apple
[35:45] person. But how do I take this next
[35:48] step? So for all of you that are asking
[35:50] questions, there is a replay we could
[35:52] send out. You could be like everyone
[35:53] else and you could take screenshots and
[35:55] stuff, but look, this is one part of
[35:57] like an integrated system that's part of
[35:59] our program. So there going to be some
[36:01] people that want to use it all together.
[36:02] Some people are going to figure it out
[36:03] on their own, but in the end, just walk
[36:05] away with this. you have to make a
[36:08] different choice and decision because
[36:10] this is already out there. So, let me
[36:13] introduce a dear friend of mine.
[36:18] Now, I just realized I wasn't sharing my
[36:20] screen, but so I want to introduce you
[36:22] to Summer Padilla. Summer Padilla, I
[36:24] always say, is the queen of Compass One.
[36:27] She knows more about how this program,
[36:29] platforms, and the tech works here than
[36:31] any other agent that I've ever met.
[36:34] She's a dear friend, a client, and
[36:37] somebody that spent over a hundred hours
[36:40] helping us build this entire system on
[36:43] how you demo technology in a living room
[36:46] or presentation on your iPad. The most
[36:49] amazing thing is this exact system
[36:51] allowed Summer to go away for an entire
[36:54] month last year. A whole month, 30 days
[36:57] off, she traveled to eight different
[36:59] cities.
[37:01] And from there, she was able to still
[37:04] continue her business. And I want her to
[37:06] share with you what she's doing today
[37:08] and how this has evolved and what her
[37:10] growth is like. And then we're going to
[37:12] go into the actual client that we had
[37:15] and how she would actually present the
[37:18] technology inside of the living room. So
[37:21] before she hops on, think about this.
[37:23] Even after the presentation, you still
[37:25] have to take a couple hours to figure
[37:26] out how do I bridge the gap? How do I
[37:28] get compass one ready? How do I know the
[37:30] language of presenting each part? And
[37:32] how do I connect the seller goals to
[37:33] technology? Right? And she'll walk you
[37:36] through what this process has been like
[37:38] to her because in the end, Compass One
[37:40] proves the experience. And let me find
[37:42] Summer here. And we will now go to our
[37:45] live demo.
[37:47] Summer, you here?
[37:48] Yes, I'm here. Hello, everyone.
[37:52] Can you hear me?
[37:53] Yes, we can. She's a big
[37:55] Hi, Tony.
[37:58] All right, I'm going to stop sharing my
[37:59] screen so you can cheer yours. Tell a
[38:01] little bit about what it was like having
[38:02] a business that allowed you to go away
[38:04] for an entire month and then what what
[38:08] do you have cooking for this year?
[38:09] Oh goodness.
[38:10] So involved.
[38:11] Well, thanks really. Thank you to Sherog
[38:14] and what he's built. So there's really
[38:16] two umbrellas that have been very
[38:17] beneficial for my business and one was
[38:20] building this timeline checklist. So
[38:23] this checklist has we've spent hours and
[38:26] hours and hours. I mean I had one prior
[38:28] to Shurog and then when we joined forces
[38:30] it's even more robust. So what it allows
[38:33] is every touch point from first phone
[38:36] call to post close be documented so that
[38:39] there's a task for everything. So that
[38:41] allows me to step away and assign team
[38:44] members to do certain tasks while I'm
[38:46] gone. And because that is the blueprint
[38:49] to my business, it is so easy to bring
[38:52] on a new employee. Like tomorrow I have
[38:54] a actually today I have a new listing
[38:56] success manager starting and all I need
[38:58] to do is assign her tasks. So having
[39:01] that built out is why I was able to step
[39:03] away. And then with the super prompts,
[39:09] the amount like on average last year and
[39:14] prior, I'd have probably six to eight
[39:16] personal listings at any time. I have a
[39:18] team of 11, but that's for me
[39:19] personally.
[39:20] My best year
[39:21] since implementing bringing my laptop to
[39:24] listing appointments and showing the
[39:26] Compass One technology very simply, I'm
[39:29] going to blow your minds today how easy
[39:31] it is. Um, we have not lost a listing
[39:34] and I have 26 listings at this time and
[39:37] because of super prompts, two people got
[39:41] all those listings to market because of
[39:43] the speed we can do with AI partnering
[39:46] with us. So, um, yeah, I'm excited to
[39:50] show you.
[39:51] All right, so share your screen. So, you
[39:53] know, we go back to the client, which is
[39:54] really your client or aka my summer in
[39:56] there. And, you know, they had talked
[39:58] about the timeline. They talked about
[40:00] marketing and communication. And so
[40:02] based on what this person wants, and by
[40:04] the way guys, I keep going back to this.
[40:05] This was an actual client that you had.
[40:07] Where would you really focus your
[40:08] presentation and explain to them how
[40:11] this all actually works?
[40:12] Yes. So based on that super prompt, it
[40:16] honed in that I need to talk about the
[40:18] timeline, the experience working with
[40:20] me, marketing, and our communication
[40:23] guarantee. Like those are the three
[40:26] things I needed to focus on. It allows
[40:28] me to remove the noise because there's
[40:30] so many things we can talk about with
[40:32] Compass Delivers us, what we do, and it
[40:35] eliminates us having to overspeak and be
[40:38] pitched to basically. And so it really
[40:41] allows you to simplify your listing, go
[40:43] in there with a very direct plan. Um,
[40:47] and what it allows me to do is actually
[40:49] ahead of the appointment when I'm at
[40:51] home, I pull the tabs up that I'm going
[40:54] to speak about ahead of that meeting.
[40:56] So, as soon as I lift my, you know,
[40:58] laptop in there, I have my tabs and it
[41:00] just allows me to to to stay on pace.
[41:04] So, what I'll show you with this
[41:06] particular client is it's important for
[41:08] me to pull up the complete timeline. So,
[41:12] the compass uh timeline we have at
[41:14] Shurog is over 213 tasks. So, when I sit
[41:19] with the client, I let them know that
[41:20] this is our blueprint. every step from
[41:23] today to post close, we have itemized in
[41:26] this list. I have a team that we won't
[41:29] skip a beat. Everyone has an assignment
[41:32] and that we're consistent with every
[41:34] client that we have. And then I kind of
[41:36] scroll down and have them go through the
[41:38] marketing. We've outlined all the stages
[41:41] of three-phase marketing from private
[41:44] exclusive to coming soon to going live
[41:47] and all the steps that are involved in
[41:49] those steps. So when they're looking at
[41:51] this, they're leaning in and they're
[41:53] like, "Holy cow, we had no idea of all
[41:55] the things that you do." The beauty of
[41:58] this, this is the side that my team
[42:00] sees. And I go into the next is this is
[42:04] your client dashboard. You get to see
[42:06] the important tasks that are associated
[42:08] that you need to do. Um, you know, the
[42:11] next steps of getting your home prepped
[42:13] for listing, your photos, when
[42:16] everything is. And I scroll through
[42:19] this. Every document is in there so you
[42:21] can keep everything in one place there.
[42:24] There CMAs in there, insights, and we
[42:27] set up a live sale activity for your
[42:30] neighborhood. So as soon as I leave
[42:32] today, any new listing that comes to
[42:34] market in your neighborhood that goes
[42:36] pending or closes, you'll see the close
[42:39] price. And so it's like a real live CMA.
[42:42] And we have, this is a new thing Compass
[42:46] has added. We're able to add our listing
[42:48] presentations here for them to have
[42:50] access to. Um, we also put market
[42:54] reports in here. So, we have very
[42:56] wonderful flip books. So, I refer to
[42:59] that that we send you we we put in their
[43:01] their marketing um traffic reports there
[43:05] to see average showings, how many saves
[43:07] they have. And so, really explain that
[43:10] this is one place for everything. My
[43:12] team is here. And so when they see this,
[43:15] it's very impressive. I know that nobody
[43:17] is showing them. And I always tell them
[43:20] that your client dashboard is my
[43:24] commitment to deliver everything I'm
[43:25] promising to you today. And it really
[43:28] truly is that they have access on their
[43:30] phone. And so this is just a wonderful
[43:33] like it really starts establishing you
[43:36] as the right person for them. um
[43:39] especially being able to say full
[43:41] transparency and I always encourage you
[43:44] know them to if they're interviewing
[43:46] anyone else to uh you know ask them how
[43:50] do they keep them in you know up to date
[43:52] and what the next steps are like what's
[43:54] their way and and I'm sure they they
[43:56] probably won't have an answer for that
[43:58] and then when I go into for sure for
[44:01] this one um
[44:04] one second I have too many tabs open on
[44:07] this on
[44:10] I want to go into marketing and being
[44:12] very strategic and why compass. So
[44:15] compass allows me to have access to data
[44:19] so that I can strategically market to
[44:21] the right agents, the right buyers of
[44:24] those agents and also to understand
[44:26] pricing and making a very educated
[44:29] guess. And so I pull up a listing. This
[44:33] isn't the listing of of my client. pull
[44:35] up another listing that's in a different
[44:37] neighborhood. And I'll explain why I do
[44:38] that in a moment. But what I like to go
[44:41] into is our listing tools. We have buyer
[44:44] demand and agent network. And so buyer
[44:47] demand allows me to take your price
[44:49] point and see how many buyers your
[44:52] listing price point pulls up. And so it
[44:55] allows me to be a little bit strategic.
[44:57] This is a 1.195 listing. If I pushed
[45:01] into 1.2, 2 those amount searches
[45:03] dramatically dropped and so the 1.9 one
[45:07] you know going down. So this is just a
[45:09] very good visual to kind of go over
[45:12] pricing and I always pre-pull the right
[45:15] listing that's similar to theirs. So I I
[45:18] I intentionally pick the right one so I
[45:20] know that there's a fluctuation because
[45:22] if you randomly do this there could be
[45:25] no fluctuation and doesn't prove a point
[45:27] at all. So, I make sure it's one that
[45:29] has some levels like this. And then I go
[45:32] into agent network. Agent network allows
[45:35] me to strategically market the right
[45:36] agents who have buyers in your
[45:38] neighborhood who know this neighborhood.
[45:41] I always do a VIP showing tour before we
[45:44] open to the public. And I'll know the
[45:46] right agents to target because I know
[45:49] who's bought and sold. So, I can click
[45:52] on Amy Hersay and I know that she's
[45:54] she's listed three in this neighborhood.
[45:56] she's listed, you know, she's bought
[45:58] with three. And this is the reason why I
[46:01] don't pull that neighborhood because I
[46:03] don't want them to see the agents that
[46:04] are buying and selling in their
[46:05] neighborhood. So, I use a sample of a
[46:08] different market, but it helps prove the
[46:10] point, right? And so, Compass allows me
[46:12] to get hyperfocused and know exactly who
[46:15] to target. And that's why that market uh
[46:19] feeder printout is gold. that gets me
[46:23] the listing almost like I it's probably
[46:26] one of the stamps that I know because I
[46:28] prepare it ahead of time. I have it
[46:31] there. I don't leave it behind. I have
[46:33] it nicely, you know, bounded, presented,
[46:36] but I keep it because it is gold. But
[46:38] this we use AI to actually go to all our
[46:42] major national international migration
[46:44] sites to know where our buyers are
[46:46] coming, what our buyer profile is, so we
[46:49] know how to adjust our ads and who to
[46:52] target to. And so it allows me to be
[46:55] very hyperfocused in marketing your home
[46:57] to the right people. And so it's very
[47:00] simple. It's usually four tabs. I do
[47:03] also pull their CMA on a different tab
[47:06] because it's interactive. And so it's
[47:08] just a lot easier than to look at pages
[47:10] on a book. Um, but I tell you, they they
[47:13] just look at you and they're just like,
[47:16] "Okay, I'm I'm done." Like, she's going
[47:18] to take care of me. So, uh, it's it's
[47:20] been instrumental in building our
[47:22] business. And year to date, right now,
[47:24] we have blown out last year's numbers.
[47:27] So
[47:32] you're you know I think the I think the
[47:34] important part for people to take away
[47:36] and thank you Summer I'm going to stop
[47:38] your screen share is look let me ask you
[47:40] all a question.
[47:43] If you had a personalized presentation
[47:47] you had everything mapped out for you
[47:50] that you need to demonstrate to the
[47:52] client. Would you have confidence in
[47:54] every room that you went into to win
[47:56] every pitch?
[47:59] Yes or no?
[48:04] Don't be shy.
[48:12] Yes. Of course. Yes. Now, I'm gonna ask
[48:17] you guys another question. what drop in
[48:18] the chat what your biggest takeaway was
[48:20] between part one and part two and how
[48:22] they really connect together. This is
[48:24] one of my favorite parts because you can
[48:26] see people inspiring the thoughts of
[48:27] other people here. Remember we we shared
[48:29] this throughout the entire presentation.
[48:32] If somebody else can do it that means
[48:34] you can do it too. The only difference
[48:36] between the other people you might have
[48:37] saw and where you are today is that they
[48:39] made a decision to do something
[48:40] different. That's it.
[48:43] Summer decided to fly into my office,
[48:45] spend an entire day with us. In full
[48:47] transparency, she did cry three times,
[48:49] and I did have to call her mom. That's a
[48:51] true story.
[48:53] Okay. My mom is my transaction
[48:55] coordinator, so there's no reason why.
[48:57] Yeah. Because she wouldn't do something.
[48:58] I'm like, "All right, let's call your
[48:59] mom and see if it's a good idea." Like
[49:01] what what this comes down to is really
[49:03] like the decisions that we decide to
[49:05] make and where we want our business to
[49:07] go. So if you look at what we've gone
[49:10] through is we saw how AI prepared
[49:13] everything and then how Summerard
[49:15] literally just closes her clients with
[49:17] the information that was prepared with
[49:21] AI.
[49:22] So if you think about it, how many
[49:24] agents do you know that are showing up
[49:27] with literally an entire national
[49:29] digital advertising plan identifying the
[49:31] feeder markets, the arc types? That took
[49:33] two minutes for us to do. But a seller
[49:37] will think that you spend hours doing
[49:39] that. It's like what makes somebody an
[49:40] expert? One more thing than the next.
[49:42] Right? So look, ultimately we're here
[49:44] for one thing, as we talked about in the
[49:46] beginning, to help you buy back your
[49:47] time, grow your business, and ultimately
[49:51] have a great life while your business
[49:53] grows. And without the transformation
[49:55] and the decision,
[49:57] we're just going to keep getting more of
[49:58] the same. And and I always say this,
[50:00] it's we're at this pivotal point where,
[50:03] think about it, there has never been a
[50:05] world that we've ever existed in where
[50:09] me is just random Shrog, the agent in
[50:11] Westport, Connecticut, could compete
[50:13] against a top agent, and when I'm in the
[50:14] room, it's a flat playing field.
[50:17] People want what they want. And if you
[50:20] look at the way the technology is,
[50:21] market share does not sell a home. It
[50:24] doesn't. Will they sell all the homes in
[50:25] this area? Well, are you only looking
[50:28] for buyers in this area? No. And then
[50:29] you present the plan. Right? So, there's
[50:31] an art to all of this and how it
[50:32] connects together.
[50:34] So, I want you to close your eyes. We're
[50:36] going to do a brief visualization. I
[50:38] want you to imagine this.
[50:41] Imagine it is a summer evening. You're
[50:44] at your favorite restaurant. You're
[50:46] sitting outside.
[50:48] It's the golden hour where you can see
[50:51] those orange and pink hues as the sky
[50:54] fills up on a slightly cloudy day as you
[50:58] feel the wind on your skin. You're
[51:00] sitting in front of the people that you
[51:02] love the most and you have this awkward
[51:04] little feeling in your stomach and you
[51:06] kind of glance down at your phone
[51:08] wondering why it's not ringing or
[51:09] checking to see if any of your clients
[51:11] call you. No messages, no new emails,
[51:13] and no mis calls because you have AI and
[51:16] Compass tech that's doing all the work
[51:18] for you.
[51:20] Now, this life and this type of business
[51:24] is available to anyone that chooses to
[51:26] have it. There's no special skills
[51:29] needed.
[51:31] So, the question is now, who's ready to
[51:34] double their revenue using AI without
[51:37] feeling overwhelmed or burnt out? I can
[51:39] tell you from my experience as an agent,
[51:41] I was constantly burnt out. I was
[51:43] constantly overwhelmed and but I also
[51:45] knew that the math was always in my
[51:47] favor. Right? The thing about Compass is
[51:49] our average price point as a company is
[51:51] around 1.2 1.3 million. So
[51:53] conservatively for every one deal that
[51:55] you already know that you can do with
[51:57] the AI plus the Compass tech, it's 15 to
[52:01] $30,000 in the investment is $4,800
[52:05] for the entire year. How many more deals
[52:08] do you realistically can do? Because
[52:10] this is the moment as I told you guys in
[52:12] the beginning, you can take all the
[52:13] stuff that you have
[52:16] and you can get started and you could
[52:17] screenshot our stuff and that's great.
[52:20] But for the people that want it
[52:21] organized, that want coaching,
[52:22] accountability, and support, this is
[52:25] your moment to just step into what you
[52:28] know you can have and what you deserve.
[52:30] And look, I know I'm not the only person
[52:32] that's felt this way that's been burned
[52:33] by coaches. Debbie, one of her clients
[52:35] in Lola, stay till the end because
[52:37] there's something a special gift for you
[52:39] guys as well as the end of her story.
[52:41] She literally told me, "I have zero
[52:43] intentions of ever investing in
[52:44] coaching." She's already been burnt by
[52:46] coaching programs that cost three times
[52:48] the money. She's tried all the 10 CM a
[52:50] day CMAs a day, the busy work. And what
[52:53] she told me was really interesting. She
[52:55] said the 180 shift about coaching that
[52:57] she's experienced with her program is
[52:58] pretty significant. And the word that
[53:00] she said that stuck out for me is a
[53:03] genuine sense of calm. And when I spoke
[53:06] with her, she says, "I'm calm because I
[53:08] always know what to do, what I'm doing,
[53:10] and what comes next. So there is no more
[53:14] uncertainty for me." So what is the
[53:16] transformation that you get inside of a
[53:18] program? You have confidence in every
[53:20] interaction like you saw me and Summer
[53:22] doing. This will be you on all your
[53:24] pitches. You will save 10 hours a week
[53:26] using AI. Inside of the program, there's
[53:29] an entire AI operating system. There'll
[53:31] be a personal assistant agent, and my
[53:33] favorite one is we have built an agent
[53:36] that will literally draft emails that
[53:37] you just have to read and hit send to
[53:39] your past clients every single day.
[53:44] We have an entire system built into
[53:46] Compass One where you just click and as
[53:48] Summer said, just follow the boxes. And
[53:50] as a result of all these, you will have
[53:52] a thriving business and life because
[53:55] you're not guessing, because you're not
[53:57] winging it. You have a system and you're
[53:59] getting to the true promise of
[54:01] technology, being able to double your
[54:03] income without burning out. Now, we have
[54:06] 75 seats and a handful of them I haven't
[54:09] checked yet. I don't check till the end
[54:10] of the day are taken. And I'll tell you
[54:12] why the number 75, this is not a
[54:14] headline or anything else. There's two
[54:16] distinct things that we've added that
[54:19] everyone has asked us for. Just like
[54:20] Robert and the Compass team build
[54:22] everything based on your feedback, we do
[54:24] the same thing. Being an employee there
[54:26] for two years, you learn a lot. A
[54:28] coaching success manager. People told us
[54:31] that we're getting coaching, but we want
[54:33] accountability and support. So, think of
[54:35] your coaching success manager as a
[54:36] person that gets to know you over the
[54:37] course of the year, connects you with
[54:39] people who can help grow your referral
[54:41] network, practice, accountability
[54:43] partners, somebody that checks in on
[54:45] you. If you miss a week, miss two weeks,
[54:46] like we are going to track you down
[54:49] because we care about the
[54:50] transformation, the result. The second
[54:52] part is I know I'm not the only person
[54:55] that's ever sat in a technology session
[54:56] at the end of it says, "This sounds
[54:58] really great, but how the hell do I do
[54:59] it? Can you go slower? I need more
[55:02] support." For all of the sessions that
[55:04] we teach technology or anything related
[55:07] to a compass tool, there is a follow-up
[55:09] session with a different coach that
[55:11] literally entire jobs like click this
[55:13] button, click this button, and they walk
[55:15] you through the entire technology part.
[55:17] And anyone that signs up today, I can
[55:19] only do so many of these calls. They get
[55:21] a complimentary one-on-one coaching
[55:23] call. And I would love for the first 75
[55:25] people to be able to get to know each
[55:27] one of you personally, contribute
[55:29] something to your business, and whether
[55:30] it's you want to use it today or before
[55:33] the program ends over 12 months if you
[55:35] have a special listing or some people
[55:37] literally will have me go into their AI
[55:39] and build things for them. It's your
[55:41] choice on how we use the time. So, it's
[55:44] a one-time investment and you get
[55:47] literally an AI operating system that is
[55:51] part of Compass.
[55:53] So, if somebody wants a payment plan, I
[55:56] we could do a three threemonth $2,000
[55:59] plan. It's not on here, but like in the
[56:01] end, you create this stuff so people can
[56:03] use it. So, just email me
[56:05] shrogshrogshackcoaching.com
[56:07] and I'll reach out to you myself. This
[56:09] is the nice part about having your own
[56:11] business. So our program has four
[56:13] distinct tracks. It's like listing
[56:15] mastery, buyer mastery, compass tools
[56:18] success track. It's like how do you use
[56:20] it as one integrated system, prepare,
[56:22] pitch, execute, and a prospecting with
[56:24] Compass tools track. And yes, for all
[56:26] you prospectors out there that want
[56:28] content, we'll have at some point over
[56:30] the next quarter, we're going to build a
[56:32] really robust playbook on how you can
[56:34] use AI to create content and grow your
[56:36] brand and get more leads off of social
[56:38] media, which don't cost more money. So,
[56:41] it's really a robust experience. It
[56:43] touches all areas of your business. But
[56:45] it all goes back to the same thing with
[56:48] AI that does work for you. And the same
[56:50] thing with Compass Tech. You are going
[56:52] to be able to grow your business and you
[56:54] are going to be able to save time and
[56:56] you are going to be able to have a life
[56:58] and all the things you wanted. That is
[57:00] the only thing that matters.
[57:03] Now, July 3rd at midnight, the
[57:05] enrollment closes. July 13th, the cohort
[57:08] begins. We have a lot of surprise and
[57:11] delights for you. Once you get in on the
[57:13] inside, I'll give the same offer to
[57:16] somebody from the first session. First
[57:19] person to sign up and says that they're
[57:20] in, send me a message. I'll put my
[57:22] personal email in there and you'll get a
[57:24] surprise and delight from me, too. So,
[57:28] every Monday, someone's going to ask
[57:29] about the schedule. Every Monday at
[57:32] 12:00 p.m. Eastern is the seller track.
[57:34] every
[57:35] uh 1:00 on Mondays is the Compass Tools
[57:38] success track. Tuesdays at 12 is buyer
[57:41] mastery and on Thursdays there's a
[57:44] prospecting with Compass Tools with the
[57:46] one and only founder of CRM refresh.
[57:48] Stephen knows the CRM better at Compass
[57:50] than anyone else. So whether it's likely
[57:52] to sell, make me sell, all these things
[57:54] and lead opportunities we have inside of
[57:55] our Compass tools, Stephen is the best
[57:58] in the world in showing you how to
[57:59] unlock them.
[58:01] So the real question is who's going to
[58:04] be our next success story, right? I just
[58:07] want to keep drilling in like how many
[58:10] people have done the same thing that you
[58:12] make one decision can do. You get Diane
[58:14] Eric Ericson in Seattle. She joined and
[58:17] she just got back into real estate and
[58:19] she says on average her average
[58:20] commission is $25,000 and she expects to
[58:23] get a minimum of six transactions this
[58:25] year. That's $150 extra,000.
[58:28] I don't ever think it's a matter of
[58:31] price and cost for a lot of people
[58:33] because most people spend the money on
[58:36] random stuff anyway throughout the year.
[58:38] The thing that scares me the most about
[58:39] people today is when it comes to making
[58:42] an investment in ourselves, we pause, we
[58:44] think, we're unsure and we end up in
[58:47] this cycle. But sometimes going out to
[58:49] dinner, going to vacation, buy yourself
[58:51] clothes and other things like that. It's
[58:52] like this. You are your greatest
[58:54] investment and asset. Your family's
[58:57] counting on you. You're counting on you.
[59:02] Matt from the Hamptons. He used his
[59:04] system over $300 million. Redesigned his
[59:07] system with the right people, right
[59:08] tools, and he is legit an AI nerd. Lori
[59:12] Abby. I love Lori. She's a dear friend,
[59:14] too. Her motto, no more coaching, went
[59:16] out the window. How do people reach the
[59:18] next level? She was able to grow her
[59:20] team with our coaching program to the
[59:21] number one team in Colorado.
[59:24] So, this is not a matter of does this
[59:27] work for me? So, when we circle back to
[59:30] Debbie, it's a full circle moment.
[59:33] Debbie was able to close a $10 million
[59:35] listing. She'd never had a $10 million
[59:38] listing. She competed against more she
[59:41] competed against other agents who were
[59:42] more successful with that price point
[59:43] than she was. But using this system, she
[59:46] didn't miss a single detail the seller
[59:47] had shared, and she was able to respond
[59:49] to his immediate request with depth and
[59:51] and accuracy. and the person hired her
[59:53] the next day. These are the results we
[59:57] want you to have. So, the link is in the
[59:59] chat.
[01:00:01] I would love to do a one-on-one call
[01:00:03] with as many of you as want to join. We
[01:00:05] have 75 people. And now we'll open this
[01:00:08] up for Summer and I to answer any
[01:00:10] questions that you have.
[01:00:16] Greg, people use Compass digital ads to
[01:00:18] do them, right? It's just so much easier
[01:00:21] and it connects to your insights report.
[01:00:24] Yes, Heather, we'll be sharing a
[01:00:26] recording. You can feel free to
[01:00:27] screenshot whatever it is, but if this
[01:00:29] is really what you want to do, I highly
[01:00:31] encourage you to even if you want to
[01:00:33] have a conversation, just use the whole
[01:00:36] system. Don't spend your time figuring
[01:00:37] it out. Like it, as Summer shared, it
[01:00:39] works really well.
[01:00:44] So for those of you that are giving it
[01:00:47] some thought,
[01:00:50] what are you thinking about? Right?
[01:00:52] Because I always find the greatest loss
[01:00:55] in life is from indecision.
[01:00:57] You saw how the AI worked in 12 minutes.
[01:01:01] You saw how compass uh one won the
[01:01:03] listing in 10 minutes.
[01:01:10] Where's the thought? You know this
[01:01:12] works.
[01:01:15] Grant, there's someone trying to sign
[01:01:16] up. We need to send them the correct
[01:01:18] link.
[01:01:21] I hem I I shared this with you before. I
[01:01:23] have no idea about Gemini. I actually
[01:01:25] personally hate Gemini for an AI
[01:01:27] platform
[01:01:30] and I just think Claude and Chat GBT are
[01:01:32] better. Our whole OS is built on Claude
[01:01:34] co-work
[01:01:36] so that they're things that run for you
[01:01:38] consistently every single day. But as I
[01:01:41] shared with somebody in the chat, it's
[01:01:42] understanding
[01:01:44] how do you take what AI can do and pair
[01:01:47] it with Compass.
[01:01:54] Mike, it sounds like you'd be a good
[01:01:56] candidate for one-on-one coaching. So,
[01:01:57] if that's something you're interested
[01:01:59] in, shoot me a message. I'll put my
[01:02:02] email in the chat.
[01:02:11] I don't know why people are writing me
[01:02:12] direct messages of general questions. Do
[01:02:16] you have AI agents? Yes, we have AI
[01:02:18] agents and we're going to keep building
[01:02:19] more. The reason we do a year is number
[01:02:21] one, it's for community, but number two,
[01:02:23] things evolve. So, every single quarter
[01:02:26] as AI is like the Game of Thrones today
[01:02:29] and releases more and more new releases,
[01:02:32] we're going to keep improving our
[01:02:33] system.
[01:02:36] If you need to clean up a large CRM,
[01:02:39] Stephen Litman's company, CRM Refresh,
[01:02:41] it's called Clean It. I think it's like
[01:02:42] 12 to,400 bucks. I think it's the single
[01:02:45] best investment you can make in your
[01:02:46] CRM.
[01:02:48] And he teaches our prospecting session,
[01:02:50] so you'll get a lot of Stephen if that's
[01:02:51] what you're looking for.
[01:02:54] For the person who just DM' me, no, that
[01:02:56] was not at you. I'm getting general
[01:02:58] questions,
[01:03:00] so don't worry about it.
[01:03:03] All right, look, there's 100 people.
[01:03:05] Summer, is there anything you want to
[01:03:06] share? Because these people look like
[01:03:07] they're excited. They're on the fence.
[01:03:09] They know it could help them. You were
[01:03:10] on the fence, too.
[01:03:13] I I was on the fence about bringing my
[01:03:15] laptop to a listing appointment.
[01:03:18] And then I did it and I never went back.
[01:03:20] Um, so yeah, and I think also too with
[01:03:25] this coaching program and and platform
[01:03:27] is Shurog has hours and hours of video
[01:03:30] and content fed into this. And so it is
[01:03:34] it is using Compass. It's built on our
[01:03:36] Compass tools. It's built on our
[01:03:38] differentiator and how to pitch it. Um,
[01:03:41] no other coach is going to teach you
[01:03:42] that and how to use this to our
[01:03:44] advantage. Um, I was with, you know,
[01:03:46] Coal Banker for nine years. I had my own
[01:03:49] boutique brokerage and by far there is
[01:03:52] no stronger support of what I can do for
[01:03:54] my sellers and without Compass I I I
[01:03:57] just would not be at the level that I
[01:03:59] am. And then having a coaching program
[01:04:01] even elevate that based on the Compass
[01:04:04] differentiator um is is an absolute
[01:04:07] blessing.
[01:04:10] How does it work for your newer agents
[01:04:12] because they're all in our program too.
[01:04:14] Your whole team is.
[01:04:15] Yeah. So especially with training, I
[01:04:16] mean having the checklist in there,
[01:04:18] every step of the process is there. It's
[01:04:21] they don't have to ask you what do I do
[01:04:23] next? So having that defined for you and
[01:04:26] you can spend I think my initial
[01:04:29] checklist before Shurog I spent weeks,
[01:04:32] you know, building it and I'm we're
[01:04:34] always changing it. But the time to go
[01:04:38] through Sherog's checklist to make it
[01:04:41] yours, you know, you can block two hours
[01:04:43] to do this is what I do and add it and
[01:04:46] make it your own thing. Um, is is such a
[01:04:50] game changer for your business and
[01:04:52] that's the only way you're going to be
[01:04:53] able to step away. It's the only way
[01:04:54] you're able to get someone in and teach
[01:04:56] them fast because it's already there in
[01:04:59] your system for you.
[01:05:01] And I think that's the hardest part with
[01:05:02] agents is they're on this this this this
[01:05:05] hamster run and it's like business is
[01:05:07] coming and you can't stop to train
[01:05:09] someone else. You might as well do the
[01:05:10] work yourself because it'll get done
[01:05:12] faster, right? And then that's why we
[01:05:14] take everything on and we don't trust
[01:05:16] it. And so having that system and
[01:05:19] processes in place for you to easily get
[01:05:22] someone in bang bang bang just assign
[01:05:24] them the task is just
[01:05:28] we all need it.
[01:05:34] Look, I think for all of us here, it's
[01:05:36] just making a simple choice, right? We
[01:05:38] can't make the choice for you. I wish I
[01:05:40] could, but I can provide you coaching.
[01:05:42] Our team could provide you
[01:05:43] accountability and support and you guys
[01:05:45] could have one of the greatest years of
[01:05:47] your entire life and experience
[01:05:50] because we do have surprise and delights
[01:05:52] like live events in our office that you
[01:05:53] can all come through for free. We did an
[01:05:55] AI hackathon and literally every single
[01:05:57] person left there and built their own
[01:05:59] technology. It was just an incredible
[01:06:01] day. You come here, we feed you, we do a
[01:06:03] happy hour, we give you drinks and
[01:06:04] everyone leaves as fast friends and
[01:06:06] entire network and our WhatsApp chat
[01:06:08] group. These people are supporting each
[01:06:09] other with AI every day. So if you're
[01:06:12] here, here's what I'm going to tell you.
[01:06:15] You guys are all on the fence. If you're
[01:06:18] stuck, there's a team member you can
[01:06:19] talk to. We send the replay email out.
[01:06:22] You could reply to the email. You can
[01:06:23] book a call. If you need a phone call
[01:06:25] before you sign up, it's completely
[01:06:27] understandable. We go all the way back
[01:06:29] to the beginning. The thing that we want
[01:06:30] to do is help you double your revenue
[01:06:32] without burning out. You know, you need
[01:06:34] to have the right work e work ethic,
[01:06:36] skill set, and be coachable.
[01:06:38] And all of these people that we had
[01:06:40] success with had all three of those
[01:06:42] things. And if you're still working at
[01:06:44] your skill set, that's something we
[01:06:45] teach. It's it's meant to give you one
[01:06:48] place to be able to organize your
[01:06:51] business. And once we get to 75 people,
[01:06:53] that's it. We're done.
[01:06:56] And it's as simple as that.
[01:06:59] We want to be able to meet you where you
[01:07:01] are. And look, for those of you who
[01:07:04] stayed till the end, would love in my
[01:07:05] heart. I love you all. Thank you so
[01:07:07] much. If any of you have any other
[01:07:08] programs, I mean programs, any other
[01:07:11] questions, please let us know. And for
[01:07:14] those of you that are overthinkers,
[01:07:15] because I'm one of these people, too. If
[01:07:17] you're thinking about it, just go back
[01:07:19] to the moment of what you saw on the
[01:07:20] screen and how it actually was able to
[01:07:25] have that light bulb go off. If I had
[01:07:26] this, I could grow my business and save
[01:07:28] time. That's the moment you actually
[01:07:29] need to go back to because for us
[01:07:31] overthinkers, we always need to shift
[01:07:33] from thinking to doing. And you're
[01:07:35] always just one decision away from
[01:07:37] changing your life. Summer, anything you
[01:07:38] want to add?
[01:07:40] No, I mean, this is the way you don't
[01:07:41] lose listing your market share. I mean,
[01:07:43] it's it's everything. She's talking
[01:07:46] about growth and revenue. I'm talking
[01:07:48] about AI agents that do work for you all
[01:07:50] day long so you can have a life. Your
[01:07:51] clients are taken care of. It's a
[01:07:53] win-winwin. And look, I look at the
[01:07:55] agents that are in this program as the
[01:07:57] people that will be ahead of everybody
[01:08:01] else. You can't compete with this.
[01:08:05] So, that's the edge we want to give all
[01:08:06] of you. And look, again, thank you all
[01:08:09] so much for sharing your energy, turning
[01:08:11] your cameras on, being open to hearing
[01:08:13] something new, and ultimately being
[01:08:15] present. and staying till the end. So,
[01:08:17] if you have any questions, we'll send
[01:08:19] you the recap email. You could reply to
[01:08:21] the email. Um, I put my personal email
[01:08:23] in here, so I'll talk to you all soon.
[01:08:25] Bye, everybody. Thank you, Summer.
[01:08:27] You're welcome. Bye, guys. Bye.