# Double Your Reach Challenge: Training Room - Day 5

https://www.youtube.com/watch?v=hKU8sDOLJcQ

[00:01] Hi guys, welcome.
[00:01] Guess what?
[00:06] It is day five.
[00:06] I cannot believe we are here.
[00:09] I am literally so excited.
[00:12] Uh before we bring Adley in though, I just need to say something because this week I have literally watched Anthony get his first 20,000 view video.
[00:23] What?
[00:23] I saw Julia grow 5,000 followers, over 5,000 followers from one single video.
[00:32] Guys, that's insane.
[00:32] And you guys have showed up every single day.
[00:38] You've been taking your notes.
[00:38] You've been right asking all great questions.
[00:42] You've been active in the chat.
[00:42] You have played along.
[00:44] You have literally shifted the entire way that you think about content.
[00:49] So, Adley's been watching you guys do all of that too, and I'm so excited because today is not just my favorite day, it's her favorite day, too.
[00:57] So, can everyone please help me welcome Miss Adley
[01:04] Kinsman?
[01:08] Mel, Bruce Buffer winner, watch out because you are quite the announcer and cheerleader this morning.
[01:14] You guys, it is the best part of the day because we get to be together.
[01:17] We get to celebrate.
[01:18] I hope you guys are filled with so much excitement and hope and clarity after this week.
[01:25] And I just it's a bittersweet day because it is the final day of this challenge.
[01:30] And I just got to say, most people buy things and they don't finish them.
[01:32] I buy things and don't finish them.
[01:34] I bought so many courses and so many programs and challenges that I've never finished.
[01:39] Most people start challenges and don't come back.
[01:41] You came back.
[01:42] Most of you have been here five days in a row.
[01:46] That is not normal.
[01:47] That is not what most people do.
[01:48] And I want you to like sit with that for a second because that quality of yours, that follow through, that willingness to show up even when life was happening.
[01:56] That is the exact same quality that is going to bring you the success that you came here to find.
[02:03] Okay?
[02:03] So, I am super pumped for you.
[02:05] hope you're feeling very proud of yourself this week.
[02:07] Okay?
[02:09] Today is going to be an amazing day.
[02:11] But first, our favorite part, we are going to celebrate you guys.
[02:13] Mel, read out these wins.
[02:18] We've got Delia here.
[02:23] She had a 600% increase on her average videos getting her to 30,000 views.
[02:25] Are you joking?
[02:28] 600%?
[02:30] I thought this was just the double your reach challenge.
[02:32] That's insane.
[02:33] That's so good.
[02:36] And we've got Jetta.
[02:39] She has a 10,000 view video that she posted on the 23rd, and it's a 900% increase.
[02:44] Incredible.
[02:45] You guys, I said this yesterday, but there's we celebrate wins not only just who gets the most views, who got millions of views this week.
[02:51] It's not about that.
[02:53] This is called the double your reach challenge, not the million view challenge or anything like that, because we're all about taking where you were 5 days ago.
[02:59] I don't care if you had zero views, and you got 100 views, that's huge.
[03:04] So, this is all
[03:07] about meeting you where you're at in your journey and helping you unlock a new level of possibility for yourself.
[03:13] And so, this I never You guys always qualify like, I know it's not much.
[03:15] It is much, okay?
[03:17] I remember when I had zero views, so it is Mel.
[03:21] Like, everybody starts somewhere, and we never want to compare our chapter two to someone else's chapter 20, right?
[03:25] So, we are celebrating all of this, massive massive wins.
[03:29] Nick, this is Nick!
[03:34] Look at that transformation. 166 views to over 2,500 back-to-back.
[03:37] That means something has landed, something has stuck, there's been an unlock that has happened.
[03:43] Super super proud of you, Nick.
[03:45] And both of these is trial reels since starting the challenge, and you're moving into a new house and an insane life, too.
[03:50] It's under three.
[03:52] I literally cannot imagine.
[03:53] And you're still doing it.
[03:54] And you still did it.
[03:56] I hope you're just feeling super excited about what is possible for this next step because this is what can happen in five days.
[04:00] Okay?
[04:04] Allison.
[04:04] Allison.
[04:06] I love that you took the homework.
[04:07] think this is day two's homework and that is on a little rocket ship.
[04:11] That is so much fun.
[04:13] I want to hear more about that in the chat and what.
[04:15] Also, did we just look at two reels before that was 351 views and then we're sitting here at 222,000 views?
[04:25] same style of videos.
[04:27] Same style.
[04:28] It's a little bit of a difference.
[04:30] Incred- It's all the little things, you guys.
[04:31] That's why we say you are not so far away as you think you are.
[04:35] It's just being able to see things a little bit different in someone who's been doing this and eating, sleeping, breathing it for 10 years straight being like, "Hey, why don't you try this?"
[04:42] Because it's always the littlest things that make the biggest difference.
[04:45] And Jacqueline, I love this so much.
[04:48] On a brand new account, started at 12 views and now we're up to about 800 views.
[04:52] Got over 500, now you're over 800 and climbing.
[04:54] This is huge for a new account.
[04:57] I had to Google how to do the in- increase today because it was so high.
[05:02] [laughter]
[05:03] I noticed you didn't do an X, you did a percentage.
[05:04] You're like, I think it's a 62X.
[05:06] We're not
[05:08] mathematicians.
[05:10] We're not good.
[05:10] I that's what Google said, so.
[05:13] Incredible.
[05:13] I love this from Joseph saying, "I think my biggest win is just seeing the evolution of my thought."
[05:19] Yes.
[05:20] Going from someone just looking at my own perspective to shifting to the perspective of the person watching.
[05:26] That is it.
[05:26] That is most of the game is us taking Of course we think what we're saying is smart and precious.
[05:33] It's thinking about it from the viewer's perspective.
[05:34] When we talk about Missy Elliott method and all of that, it's putting ourselves in the viewer's experience and mimicking what they're seeing and designing our videos in reverse to hit that.
[05:44] I love that you picked that up, Joseph, cuz that's a huge unlock for every single video that you design from here on out.
[05:48] Okay?
[05:48] Joe posted a version of lowering your expenses last night.
[05:52] 7,500 views.
[05:55] Let's go at that 7x.
[05:55] Let's hit it.
[05:59] And Derek, you've been such a cheerleader and so sweet.
[06:01] I know.
[06:02] I loved day two when you said I feel like I've stolen a hundred thousand dollars worth of information out of Ad
[06:16] we you didn't expect it to be this value filled for a $97 GA ticket.
[06:22] Um and that was really important to us to just show you what is possible.
[06:23] Not to make us look good in these five days, but to show you about the possibilities for your own life.
[06:28] So, this means an awful lot to us.
[06:30] I'm glad you felt that way.
[06:33] Anyway.
[06:35] Yes.
[06:35] I loved this reel so much.
[06:38] We laughed so hard.
[06:40] It was so good.
[06:40] You were so fun and it was magnetic.
[06:43] But like never had a reel perform like this before.
[06:45] When you said that, like I read that and that struck like my heart core.
[06:49] I just I love seeing that unlock in that first like that first time feeling of now you know that it's possible.
[06:55] Now you know you can do it again.
[06:57] And I'm just so excited to keep cheering you on.
[07:01] Yes, ma'am.
[07:01] And our gift card winner for today, Sam Reader.
[07:04] Girl, let's go.
[07:07] Because you didn't just do it once.
[07:10] You stayed in the game.
[07:10] You did it twice.
[07:12] And we are so freaking proud of you.
[07:14] Congratulations.
[07:16] Um and we'll be in touch with how to get
[07:18] you that gift card.
[07:20] And everybody who has won something this week, you should have been reached out to and reach out to us if you're missing any information.
[07:25] Okay.
[07:25] Now, real quick.
[07:28] I just want to remind you because I know people popping in and out different days.
[07:31] I just want to remind you of what you know now that you did not know on Monday.
[07:34] Okay?
[07:37] Day one we broke something.
[07:40] We broke the belief that talking to your core avatar all of the time is how you're going to grow.
[07:45] The reason most of you were stuck in 200 to 2,000 view jail has nothing to do with your niche, nothing to do with your face or your effort.
[07:57] You were optimizing for the wrong thing, for the 5% of your market that was ready to buy right this second and ignoring the 95% of the market who are your future customers.
[08:03] That's the insider secret, okay?
[08:05] We showed you how we're going to hold you accountable to thinking much bigger and showed you what is on the other side of a social media operation that brings you in sales while you sleep, okay?
[08:16] They do.
[08:18] We gave you the fix.
[08:18] We went in
[08:20] Deep, okay?
[08:22] You guys have a big wins day one with that homework, but day two we got a lot deeper.
[08:24] We gave you seven frameworks, okay?
[08:25] We talked a lot about packaging because that is the entire game.
[08:29] Deep on seven different frameworks for packaging, for text on screen, how to take one piece of footage and multiply it seven different ways, how to design videos in reverse, and how to make extremely batchable content with the fastest way to double your reach.
[08:44] On day three, you met your AI creative director and you stopped having to hold all of those frameworks in your head and Gaber now does in seconds what used to take you hours of second-guessing, okay?
[08:59] And that is available to you guys 24/7.
[09:02] If you missed the details on day three, check out your challenge hub.
[09:05] All the documentation is there.
[09:07] There's a step-by-step tutorial.
[09:09] You guys have the team plan and 2,000 not $2,000, 2,000 credits.
[09:13] That is enough to get you through 30 days of trying this AI creative director.
[09:16] Make sure that you like it.
[09:18] Um we love it.
[09:18] This has been 2 years in the making and I am so I got tears in my eyes, you guys, with the feedback that you guys were giving us on Gaber.
[09:28] Um it's only going to get better.
[09:30] And we're taking your guys' feedback, so it's been very, very helpful.
[09:33] Um so all the details for that are on your hub.
[09:35] Um day four, yesterday, we opened up the floor and put you guys on the pedestal and gave you a taste of what happens when you're inside Viral-ish.
[09:45] We brought up your videos.
[09:47] We gave you feedback.
[09:49] We all learned together and it was the most magical afternoon.
[09:51] And then for those of you guys who were in the partnership room, you saw what the full picture looks like, the framework, the coaching, and the path forward, okay?
[10:02] And day five, today, we're going to celebrate what actually happened.
[10:05] We're going to do some more Q&A.
[10:07] Um, but really, here's what I want you to understand about this week and why we did this challenge.
[10:12] We wanted to show you what is possible for yourselves in a very quick time to value.
[10:17] And very quick time to value.
[10:19] We have scratched the surface, okay?
[10:19] We lit a small little
[10:22] candle for you and look how much it illuminated.
[10:24] Look how much you learned.
[10:26] Look at those wins.
[10:27] Look at the hooks you rewrote.
[10:29] Look at the views on content that you already had sitting there, okay?
[10:31] We tweaked the surface and you saw what happened.
[10:33] But the truth is we worked on one layer.
[10:36] We worked on your hook.
[10:38] Really, that's what we did the whole time, okay?
[10:40] The structure, the first 6 seconds.
[10:42] That's one layer of what makes content go wide and brings you in sales.
[10:44] There are layers underneath that there's no way possible for us to even get to this week, okay?
[10:47] But for those of you who were in that partnership room yesterday, you heard me say this.
[10:53] But Viral-ish is not just a content coaching company.
[10:54] Let me be more specific about what we actually are.
[10:56] We are an attention solutions company.
[10:57] What does that mean?
[11:00] That means that attention is the currency of modern business.
[11:02] Every sale, every lead, every dollar that you will ever make from your business online from social media stops, sorry, starts from somebody stopping the scroll and
[11:22] choosing to spend time with you.
[11:24] It is a free billboard.
[11:26] And why are people going to watch your billboard over somebody else's?
[11:27] Okay?
[11:30] That's what we're fixing.
[11:30] That's what we're instilling.
[11:31] Because if you can't get the attention, you can't get the lead.
[11:33] If you can't get the lead, you can't close the sale.
[11:35] It all starts here.
[11:37] And that is why that is our focus.
[11:39] And that is the difference of Viralish.
[11:41] Most businesses are out here renting attention.
[11:43] They're paying for ads.
[11:45] Just fine, okay?
[11:45] We love ads.
[11:47] We showed you how you can master organic to lower your CAC, lower your CPL.
[11:50] We see it all of the time.
[11:53] That is how you become omnipresent.
[11:54] They are very powerful when they work together.
[11:57] But you're paying for agencies.
[11:58] You're paying for placements.
[12:00] And as soon as you stop paying, the attention stops.
[12:05] We teach you to own it, to get it for free on social media, what would cost you tens of thousands and not hundreds of thousands of dollars with paid, with what is rented.
[12:13] And we teach you to own it, to engineer it, to build it into an asset that will genuinely compound for you.
[12:17] Videos are assets.
[12:19] I still get paid for these all the time, okay?
[12:24] They're, it's every organic post you make is a salesperson that works for free, okay?
[12:27] I'm so passionate about this.
[12:30] And you don't have to have a media budget.
[12:31] You don't have to have a big budget for social media.
[12:33] You just need to take what we're telling you to do and go do it.
[12:36] That is what we exist to do.
[12:38] This is the best possible thing I think I could ever be doing with my life, okay?
[12:42] And what you got this week was a flashlight and where you can see what it looks like when the whole house is lit up, okay?
[12:50] So, I'll step off my soap box.
[12:51] There's a lot of ways that we can help you.
[12:53] And you guys were writing in yesterday if you weren't able to make it into the partnership room.
[12:57] So, I want to make sure we're all talking about the same thing.
[12:59] So, I'm going to re-go over what are these next steps, okay?
[13:01] In the end, all of our programs contain these three pillars, simply varying in degrees of access.
[13:06] The Viralish exists with three main pillars of service.
[13:09] That is tools, touch, and access.
[13:10] We give you tools.
[13:12] We're going to teach you Missy Elliott method.
[13:14] We're going to give you the STV method.
[13:15] We're going to give you how to replicate any viral carousel.
[13:18] Those are tools, programs, resources, courses, okay?
[13:19] Then we give you touch.
[13:24] That's what you guys in platinum and VIP experience every day, the feedback, the mentorship, the unlocks, the hey, go do this.
[13:30] Hey, you can do this.
[13:33] Here's what I know is coming for you 6 months down the road, let's get ahead of it.
[13:36] Okay?
[13:36] You want You need to hire.
[13:38] Do you Do you not?
[13:40] Let's talk about it.
[13:43] Okay?
[13:43] That's the touch.
[13:47] Then, because we have different problems at different varying degrees when you're building a brand, building personal brand, the problems you have today are not the same problems you're going to have in 6 months.
[13:51] So, at some point you're going to be like, holy crap, I can't edit another video, I need an editor.
[13:54] That's my bottleneck.
[13:56] Viralish, do you have editors?
[13:58] We do not edit your videos.
[14:00] We have some very vetted editors.
[14:02] We have a Rolodex of attention solutions whenever you are ready for them that are accessible by being inside of the Viralish ecosystem.
[14:08] We are an a partner, an attention solutions partner, and we are advisors.
[14:12] We teach you how to have agency over your own future instead of outsourcing it.
[14:16] Okay?
[14:17] So, as a quick recap, um I'm going to run this down by wide request, okay?
[14:23] Here's what we covered yesterday in the partnership room.
[14:25] First of all, I'm going to run you through three packages, okay?
[14:28] This is Viralish S VIP.
[14:31] This is 6 months of personalized strategy, private coaching, and high-touch accountability.
[14:36] This is our biggest program I'm going to talk to you about today.
[14:39] Most of you are not ready for this one.
[14:40] The levels above this one are six-figure and multi-six-figure packages.
[14:44] If you're an enterprise company, that is where we get into an agency titan model where we give you our distribution.
[14:50] Okay?
[14:50] If you're one of those, reach out to us.
[14:52] But these are the packages I think that make the most sense for where the rare majority of you guys are right now.
[14:58] So, the VIP package is a 6-month program, okay?
[15:01] And it includes a one-on-one strategy with me where I'm going to look at everything that you've got, your hopes, your dreams, your goals, where you're at, your bottlenecks, and I'm going to build you a custom plan for where you need to go in the next 6 months, and then you are going to work with Mel one-on-one.
[15:14] We have 10 sessions one-on-one with the best coach.
[15:17] Honestly, she's so freaking good.
[15:21] She's led more transformations in viral launch than me than anybody else.
[15:24] So, you're
[15:26] going to have 10 one-on-one sessions with her.
[15:28] You also get the next two packages that I'm going to show you.
[15:31] So, you get pretty much everything plus one-on-one support.
[15:33] Okay?
[15:35] That is limited to 10 people and that one has the most interest.
[15:39] So, those 10 will probably be gone by today.
[15:41] Okay?
[15:43] Uh that is the highest level of access and support.
[15:44] You get everything in mastermind.
[15:46] That is 20K paid in full or 24K with a payment plan.
[15:49] Okay?
[15:51] That is the one that will probably be gone by end of today.
[15:52] So, if you think you are ready for that and you really want one-on-one support, that is your best bet.
[15:58] Then we have our mastermind.
[16:01] Okay?
[16:01] This is also [clears throat] 6 months together, but this doesn't have the the one-on-one touch.
[16:04] This has a very a much smaller group than our bigger programs.
[16:07] This is mostly for multi-six and seven-figure founders.
[16:10] Okay?
[16:13] This is for business owner where we're talking more strategy.
[16:15] This is on a different level of conversation than just um getting you to the next step.
[16:18] Okay?
[16:21] So, there's there's layers to this.
[16:23] Most Not
[16:26] Everybody's ready for mastermind yet?
[16:28] Okay? But this is 6 months of coaching and support.
[16:32] You get a weekly small group from this.
[16:33] This group is hand-selected.
[16:35] This is by application only.
[16:37] Okay? And so, then you'll jump on a call with our team.
[16:38] We'll make sure that it is a good fit for you.
[16:40] And I think a lot of you guys have met our team and you asked me on the call yesterday, is this a fit?
[16:44] And I said, "No, I don't think so."
[16:46] You know, I think I would start with the next program I'm going to reveal to you.
[16:49] Okay? This is where I bring in experts.
[16:51] We do weekly small group tactical coaching.
[16:53] I coach once or twice a month in there.
[16:55] And so, this is where you have more access to me.
[16:56] And you get our proprietary SOPs, frameworks.
[16:58] This is a 6-month program.
[17:00] That is 8 8K
[17:04] paid in full or 9K with a payment plan.
[17:06] Okay?
[17:08] Um and then we've got what I think is the fit for absolutely everybody in this room.
[17:13] And I'm not saying that to sell you because let me be clear.
[17:17] My life does not change if you join Viralish, okay?
[17:22] We work with our big brand clients.
[17:24] We have a distribution company.
[17:25] I love doing this.
[17:25] This is my passion is
[17:28] to serve the person that I once was with the knowledge that I have.
[17:32] Because what good is our knowledge, any of our knowledge, if we're not paying it forward?
[17:37] We're just going to sit and hold it all to ourselves?
[17:39] No.
[17:39] I said this the other day, but I would rather get Preston his next 10 million views than Landed over their next billion.
[17:45] I love doing this, okay?
[17:49] And so this is what I would just go ahead and tell you guys if you loved this week, if you've had unlocks, if you want to go deeper, if you want to keep it going, and you want Mel in your life, you want me in your life, and you want more of this, this feedback, this is what you should do, okay?
[18:05] We have never done this before in the history of ever,
[18:08] and I'm not saying this is a scarcity urgency thing.
[18:11] We're not probably going to do it again.
[18:13] I think we will retire this program in the cohort realm.
[18:18] Because it is extremely high touch for us.
[18:20] It is a lot.
[18:22] lot.
[18:23] We have a call every single day.
[18:26] Every single day of the week.
[18:26] You will never go more than 24 hours without support if
[18:30] you need it, okay?
[18:32] And there's a community, and there is a forum.
[18:34] You have world-class coaches pretty much as a like a fractional member of your team for 6 weeks straight.
[18:39] So the momentum you just got for 5 days, picture doing it or having access to it if you want it every single day for 6 weeks.
[18:48] You get to pick Mel's brain.
[18:48] Are you kidding me?
[18:53] There's genuinely nobody who's ever come through this program that didn't lean in and have a massive transformation.
[18:58] There's no way you lean in and you're the same person on the other side of the 6 weeks.
[19:01] No way.
[19:04] I've never seen it.
[19:04] You have to show up.
[19:05] I can't force you to be on the calls.
[19:07] I can't force you to watch the videos and get the knowledge, and I can't force you to make videos.
[19:10] But if you know that you are ready to build a brand and you are ready to take this seriously,
[19:15] I have taken every other program on the market.
[19:16] I've taken all of them.
[19:19] Nobody holds a candle to the level of credibility, of experience, of service that we offer inside of this.
[19:24] We cannot do it for you.
[19:26] We are not an agency.
[19:28] We are your advisors.
[19:28] We are your coaches.
[19:30] We are going to teach you how to do it.
[19:32] You have to be the one or your team.
[19:34] You can also have your team in here.
[19:37] But for 6 weeks, every single day I want you to meet your coaching team.
[19:38] Okay?
[19:40] You know her.
[19:40] You love her.
[19:43] Mel is the biggest trans- transformer.
[19:45] She's a transformer.
[19:45] That's what she does.
[19:47] She's personally done over well over 2 billion views herself in her own content and with Virality Content.
[19:53] And before she was at Virality, she actually ran the largest catalog of viral videos globally.
[19:57] This woman knows how to make crap go viral, okay?
[20:01] This is a huge surprise and I know many of you guys know Shannon McKinstrie.
[20:05] She isn't well-known and well-loved on Instagram.
[20:07] She is an insane coach.
[20:10] She's so good.
[20:11] She her and Mel together, they run this program and it is like she Shannon is a guest coach in Virality.
[20:18] She is a celebrity in her own right.
[20:19] She just was the head keynote at Social Media Marketing World.
[20:23] She is a superstar and she loves this container so much, she is going to be your coach every single week as well.
[20:29] We are so
[20:31] blessed.
[20:32] That's crazy.
[20:33] It is crazy. There's no other program
[20:35] where you're going to get this type of
[20:37] access to Shannon. She doesn't offer it
[20:38] in her own company, but she does it
[20:40] inside of Virality. It's so cool. I
[20:43] still pinch myself. Um you also have
[20:45] access to coach Jake. Um and he's in the
[20:47] community and he's also leading a call
[20:49] with Mel. Over 6 years of viral content,
[20:51] Land Rover, he's a specialist in
[20:53] attention to and retention. He works a
[20:55] lot with consumer product goods and
[20:57] physical products. And you also have
[20:59] coach Kate. She's a viral powerhouse.
[21:01] You guys, if you know her, you love her.
[21:03] Um her first four videos or seven videos
[21:05] did over 100 million views each. Just
[21:07] coming out of the gate. She's a wild
[21:09] creator and she has coached over a over
[21:12] a thousand businesses at this point as
[21:14] well. Okay?
[21:17] Now,
[21:17] this is uh if you were in the
[21:18] partnership room yesterday, I said
[21:20] we were debating something back and
[21:22] forth
[21:23] and we decided to pull the trigger on
[21:25] it. Um
[21:27] Tell them. Tell them. Tell them.
[21:29] For the first time ever, I I've never
[21:31] been um a part of 6X. I lead my
[21:34] mastermind. I lead our inner circle. I
[21:35] work with our big brands.
[21:37] Because this is going to be
[21:39] like 90% 5% sure this will be the last
[21:42] time we run 6X like this just because
[21:44] we're scaling and this is more than we
[21:45] can sustain this type of high-touch
[21:47] container.
[21:48] Um I said I've loved this challenge so
[21:51] much. I've loved this group so much and
[21:55] I asked Mel I called her last night. I
[21:57] was like,
[21:58] "Can I have a coaching slot in 6X? Like
[22:01] can I be one of the coaches?"
[22:02] This was my jaw.
[22:05] [laughter]
[22:07] We were on FaceTime so I couldn't see
[22:08] her but I said, "I want to I want a
[22:10] coach." Um she said, "Are we raising the
[22:12] price?" I said, "No. Like let's go out
[22:14] with a bang. Let's give them me, you,
[22:18] Shannon.
[22:20] Like nasty." So, for the the very very
[22:23] first and genuinely the last, I can
[22:25] assure you I'm not going to do this
[22:26] again. Uh I will be your coach. So, the
[22:29] coaching schedule, you do not have to
[22:31] show up to every call. But we just want
[22:33] to make sure you have access to
[22:35] somebody. Every single day. All our
[22:37] coaches are world-class. Many of you are
[22:38] going to love Jake more than you love
[22:39] me. You're going to love Kate more than
[22:41] you love me or Mel. You're going to fall
[22:43] in love with Shannon. Like there's
[22:45] somebody for you every single day. So,
[22:47] I'm entering this container as well.
[22:50] If you're in VIP and mastermind, you
[22:52] also get this. If you're in VIP or
[22:54] mastermind, you start strong with six
[22:56] weeks of us together and you get to
[22:58] continue on with me and with Mel in a
[23:00] smaller group container for the next 5
[23:02] months after.
[23:03] Right? So, that's those are 6-month
[23:05] programs, but we're all going to go
[23:07] through the same kickstart for the next
[23:08] 6 weeks together and take this 5 days
[23:11] and extend it. Okay?
[23:12] You want to talk about how that like
[23:13] impacts your journey, too, on mastermind
[23:16] because now you're not starting from
[23:17] like a cold place where you have so much
[23:19] to do. You You're going to go through
[23:21] the 6-week sprint having your packaging,
[23:24] having your positioning. You're going to
[23:25] have tested all of these different
[23:27] formats. You're going to know what's
[23:28] working as you
[23:30] transition and you
[23:32] Every time we end 6 weeks, the question
[23:34] is, what do we do after?
[23:36] Every single time people are like, "I
[23:37] just love this 6 weeks so much, but I
[23:38] still have so much more and I don't want
[23:40] to lose access to the coaches." Okay?
[23:42] This is after 6 weeks, if you're in
[23:44] mastermind, we keep going for the next 6
[23:46] months together. Okay? And you still
[23:48] have other group calls, but we also have
[23:50] a small group call together. Okay?
[23:52] So, this is 6X. We have made this as
[23:56] affordable as humanly possible for us to
[23:59] serve you because that is the mission.
[24:01] Me, Shanna McKinstry, Mel, and coaching
[24:04] calls every single day. Video reviews
[24:06] where we'll pull your video up on screen
[24:08] and be like, "Hey, tweak this." And you
[24:10] are Your minds are going to explode.
[24:11] This is why I say you're you're going to
[24:13] be a totally different person by the end
[24:15] of this. If We had a lot of people ask
[24:16] if they want to add a team member, you
[24:18] can. So, each team member seat gives you
[24:20] full access to Viralish, gives them full
[24:23] access to the same thing. So, they're
[24:24] going to learn the same systems and
[24:26] strategies so you guys can scale
[24:27] together.
[24:28] And you can add a seat.
[24:30] So, this is what they all look like
[24:31] together, you guys.
[24:33] So, I'll just I'll I'll just keep this
[24:35] up on screen here in a second. Um
[24:38] Yeah. I
[24:40] You guys have seen the results from just
[24:41] 5 days. You've seen a ton of
[24:43] testimonials, but I think it's very
[24:44] important to hear it from somebody other
[24:47] than each other and just seeing each
[24:49] other's wins and somebody other than me
[24:51] and somebody other than Mel telling you
[24:52] what is possible.
[24:54] Um this beautiful woman on screen is
[24:56] Ashley Brock and she is the CEO and
[24:58] founder of Paid Ads Academy. She was a
[25:01] member of the Viralish mastermind, as
[25:02] well as an SVP client. Her company is on
[25:05] track for 15 million this year, but more
[25:08] important than all of that, she is one
[25:10] of the most wise, most giving, and most
[25:13] generous humans and leaders that I have
[25:15] ever gotten to be around. And I asked
[25:18] her to share with you today her
[25:19] experience, and she actually asked to
[25:21] share her experience specifically for
[25:23] the people in this room who are still
[25:25] deciding, because sometimes
[25:27] you don't need more information, okay?
[25:29] You need to hear it from somebody who
[25:30] has made the same decision that you're
[25:32] about to make, okay?
[25:35] So, I'll pull that back up on screen in
[25:36] a second, but I'm just so giddy and I
[25:38] want you guys to be able to meet Ashley.
[25:40] Ashley, my girl. Oh, I see you. Hello,
[25:43] my friend. Oh, Ashley, there you go.
[25:47] I was [laughter] like
[25:48] I was like I'm
[25:49] I'm not able to unmute. We made it.
[25:50] Okay, so
[25:52] um for every for all of you who are
[25:54] here, um there's so many things that
[25:56] AdZombies has shared that I think some
[25:59] of you might think can this really
[26:01] happen? And I kind of want to prove to
[26:03] you cuz I actually thought that. I was
[26:04] like, "No, AdZombies, I just want to
[26:05] talk to my main person cuz I need
[26:07] conversions." And then I realized Ashley
[26:09] had proof that um when you open up the
[26:11] net wider, that is the byproduct that
[26:14] you do get more of the right people in
[26:15] there. So, I'm kind of I I'm so excited
[26:17] to kind of share with y'all. I'm going
[26:18] to use the whiteboard. Like This These
[26:21] next couple These next, you know, 15, 20
[26:24] minutes, I really believe can change
[26:26] your life in business when you lean in.
[26:28] So, put a one in the chat if you're
[26:30] ready for a little bit of a a different
[26:32] perspective that could Yeah, this is
[26:34] going to be so good. I guarantee it. So,
[26:37] um by the end of our few minutes
[26:38] together, I'll kind of tell you um my
[26:41] results from working with AdZombies'
[26:42] team specifically and Mel. Um I'll share
[26:45] with you my old point of view versus my
[26:47] new point of view, because I was very
[26:49] skeptical at the beginning. Um
[26:51] okay, as she said, I'm a paid ads coach,
[26:54] so paid advertising is my lane. And so I
[26:57] was a little bit resistant to the
[26:59] organic side, and now I've truly seen
[27:02] um how that side has grown the business
[27:03] so much, so I'm going to share that with
[27:04] you. So, as we jump in, I just want you
[27:06] to know I
[27:08] I have and as Adley mentioned, we're
[27:10] doing on track for 15 million this year,
[27:12] and we have had multiple seven-figure
[27:14] months for nearly a year now. And we've
[27:16] even done a million dollars in a day,
[27:17] and I'll tell you I've actually done a
[27:19] million views in a day thanks to Adley
[27:21] and her team. So, I'm going to share
[27:22] with you kind of how that has happened,
[27:24] if that sounds good.
[27:26] You like it?
[27:26] So, you like it? All right.
[27:28] it.
[27:29] So, one of the corny you'll notice
[27:31] something about me. So, I'm a mom, I
[27:32] have two boys, a 2-year-old and a
[27:33] 5-year-old.
[27:35] I have a team of 14, and one of the
[27:37] things that I am a little bit cheesy,
[27:39] but I I truly believe it it's like
[27:41] feel-good Friday. So, if y'all are down
[27:43] with it, I'm actually going to read
[27:43] something that changed my life that I
[27:45] think can change all of y'alls, too.
[27:46] Does that sound good?
[27:48] Look at y'all joining. I know. Just
[27:49] wait. Okay, I'm going to I'm going to
[27:51] challenge you guys today.
[27:52] So,
[27:54] it says choose a different set of risks.
[27:58] The biggest obstacle to overcoming the
[28:01] odds is actually never challenging them.
[28:04] The risks that hit you as rather
[28:06] apparent and may be quite threatening,
[28:08] but you have to stack those up against
[28:10] the hidden risks that you accept when
[28:13] you decide to just live with the status
[28:15] quo.
[28:16] Ask yourself, what are you risking if
[28:18] you do not go for a big jump? The risk
[28:21] is that you never actually get what you
[28:23] really want out of life.
[28:25] You have to understand that you can
[28:26] never escape risk. It's not something
[28:29] you decide to live with or without
[28:31] because something is always at stake.
[28:33] You can only decide which risks to take.
[28:36] Whether you choose to go for the big
[28:38] leap
[28:40] or you follow your usual routines, you
[28:42] are putting something on the line. So,
[28:43] choose carefully and don't kid yourself
[28:46] that by playing it safe and living with
[28:48] the status quo, you'll beat the odds.
[28:50] That way may be the surest way of
[28:52] losing.
[28:53] Big leaps do not mean that to some
[28:56] degree
[28:58] big leaps do mean that to some degree
[29:00] you must move beyond your zone of
[29:02] familiarity, security, and comfort. You
[29:05] can make the jump to this next level of
[29:08] you without being reckless and impulsive
[29:09] though.
[29:11] Frankly, making a big leap is not
[29:13] gambling. It is not a crap shoot. You
[29:15] simply move on an opportunity you have
[29:18] been ignoring.
[29:20] You abandon your excuses, you reframe
[29:23] the problem, and you take a completely
[29:25] different chance. A big leap is risking
[29:28] in a way that unmasks the tooth the
[29:30] truth revealing how the only thing of
[29:32] significance that has been standing in
[29:34] the way is you.
[29:36] And so I was
[29:38] I think it's very easy to hear
[29:40] eight-figure business, oh a million
[29:42] views, million-dollar month and think,
[29:44] oh, you probably just had a pot of gold
[29:45] just sitting there. And I would like to
[29:47] acknowledge that the way I started my
[29:49] business was by going to my husband.
[29:51] This is literally a true story.
[29:53] The man had never been on an airplane
[29:55] when we met, okay? Never been on an
[29:57] airplane. His family did not have the
[29:59] money to pay for an airplane until like
[30:01] fly the family.
[30:02] He was on super from super South
[30:04] Georgia. And so we almost got divorced
[30:07] one time because he put Chipotle he put
[30:09] guacamole on my Chipotle bowl and that
[30:11] was an extra $3 and I was livid. So I
[30:14] just want you to know the level of
[30:16] financial stress. It was like we would
[30:18] rock, paper, scissors on who's going to
[30:19] get to eat the leftovers the night
[30:20] before when I like that's where we were.
[30:23] So there was a day where I sat in a room
[30:25] like this and I had an opportunity to
[30:27] invest in something that was $50,000.
[30:30] And I did not have $50,000. Like I
[30:33] scrubbed toilets at O'Charley's, y'all.
[30:35] Like that was my job, okay? So I just
[30:37] want y'all to know like let's get a
[30:38] little bit of context so that what I'm
[30:40] about to say you could be like, "Ah."
[30:42] So, uh one day I saw an opportunity and
[30:46] I felt it in my gut and it made me want
[30:47] to throw up because I actually didn't
[30:48] want to buy. And then I was like, "Oh my
[30:50] god, is this the thing?" So, I want you
[30:52] to imagine my husband uh
[30:54] coming home and he walks into the
[30:56] bathroom and I trap him.
[30:58] I put I like shut the door and I'm like,
[31:00] "Hey Kyle, so
[31:01] um crazy thing, I actually feel like I'm
[31:03] being called to make this investment."
[31:06] And he was like, "God called you on the
[31:07] phone and said I need 50 grand." I was
[31:09] like, "Honestly, it wasn't on the phone.
[31:10] He actually called me in the closet, but
[31:11] yes, essentially that is what indeed
[31:13] happened." And I wish you could have
[31:15] seen him look at me. He's like, "God
[31:16] called you and said $50,000?" So, some
[31:19] of you, your spouse might be like, "Oh."
[31:20] Or your business partner might be like,
[31:21] "Oh, $25,000." I'm like, "I'm going to
[31:23] explain to you how that's basically
[31:24] free, what she's offering in just a
[31:26] moment, but
[31:28] the way that he looked at me
[31:30] and I told him
[31:32] "I just feel so certain. Like, I think
[31:33] on the other side of this is this new
[31:35] future for us." And he uh
[31:39] he reluctantly, but still did, said,
[31:42] "All right, well, how are we going to
[31:43] get the money?" I said, "I'm going to
[31:43] call and negotiate with this Chase
[31:45] banker gal and I got two credit cards
[31:47] and put it all on this credit card."
[31:50] Fast forward to 30 days later, I had my
[31:52] first six-figure day.
[31:54] Paid off that debt. And that domino
[31:57] rolled into the next investment where
[31:59] six months later I called him on the
[32:00] phone and said, "Hey, I have a $125,000
[32:02] investment I think I want to make." He's
[32:03] like, "Great. I mean, you know, you made
[32:05] a great decision the first time. It paid
[32:07] off. Like, why are you calling me? Like,
[32:08] I trust you, babe." Uh fast forward six
[32:11] months after that, had our first
[32:11] million-dollar day. So, here's the thing
[32:14] that I want to tell you. When you get in
[32:15] proximity and when you get in um you
[32:18] learn something like this, like, people
[32:21] can't find your business if they don't
[32:22] know you exist, okay? Like, it's like
[32:24] math. It's like, if more people know
[32:26] about your business, do you think you
[32:27] get more or less sales?
[32:29] It's like, "Okay, that actually makes
[32:30] sense." And so
[32:33] you being able to have an opportunity to
[32:35] get this exposure, um
[32:37] you have to think beyond is this going
[32:39] to immediately get me views? Granted, I
[32:41] just saw that it was immediate. Um, but
[32:43] I also when I made that $50,000
[32:45] investment, I thought, how is this going
[32:46] to pay off now and how is this going to
[32:48] pay off long-term? And so you get having
[32:51] the skill that Adley is and and Mel and
[32:53] her team are teaching you to put in your
[32:54] brain allows you to have not just a
[32:56] one-time increase in your views. This is
[32:58] something you get to take with you
[32:59] forever. So I kind of wanted to share
[33:01] with y'all how I think about risk, how I
[33:03] think about proximity, and some of the
[33:04] results I've gotten from Adley's team if
[33:06] that sounds good.
[33:07] Y'all hanging?
[33:08] Love it. Yes.
[33:09] Okay. So um, a few things I want to draw
[33:12] for you today. So um
[33:17] one of the things that I think people
[33:19] get wrong
[33:20] is they want the result immediately and
[33:23] I think that there's a little bit of a
[33:24] different perspective of how we can
[33:26] think about the fruit or the results of
[33:27] our work. So when I think about a tree
[33:32] one of the things
[33:34] uh, some of you may or may not realize
[33:36] is what you think you want
[33:39] in your business is you want the result.
[33:40] You want the views, you want the
[33:42] revenue, you want the impact. So that's
[33:44] the fruit. You want all this fruit.
[33:47] Well, the interesting thing about a tree
[33:49] is that the tree can only grow as tall
[33:55] as the roots grow deep.
[33:58] And so some of the roots are going to be
[34:00] you getting outside your comfort zone
[34:02] and actually testing that new hook,
[34:05] testing that new theory that Adley and
[34:06] her team taught you, and actually doing
[34:08] the work to figure out what works and
[34:10] what doesn't. Because the more work that
[34:12] you do, you will ultimately figure out
[34:14] like what actually you'll lean into the
[34:15] lane. Like some of you saw some wins and
[34:18] Adley's like, okay, now that this
[34:19] worked, you can try this variation of
[34:21] it. That's part of what she teaches. And
[34:23] so all this really says is you can't
[34:25] have a fruit system without a root
[34:26] system.
[34:27] And some of the roots that you guys need
[34:30] to be building is literally
[34:33] you want your clients to pay you and you
[34:35] have to remember that you will attract
[34:37] the type of buyer that you are. So, if
[34:39] you are someone who pays for value, you
[34:41] will attract people that pay for value.
[34:43] My favorite thing is when my clients are
[34:45] like, "I can't find anybody to pay us
[34:46] $5,000." And I'm like, "You buy the
[34:50] one-ply toilet paper. Like, that is a
[34:52] problem." If you want you have to become
[34:54] that person. One of my best friends, I
[34:56] paid her $200,000. It's the person I
[34:58] talked to you with the 50 and the 125.
[35:00] It's the same person.
[35:01] And
[35:03] the reason I love it is because it gave
[35:04] me an opportunity to become a different
[35:06] human and to think about investing in a
[35:09] different way. And so, some of you need
[35:12] that just like Hadley said,
[35:13] she doesn't need the 25,000. She wants
[35:15] you to win, but like you need to pay the
[35:17] check. You need to like actually get
[35:19] outside your comfort zone so that you
[35:20] can experience being all in on
[35:22] something. If this program was free,
[35:24] half of y'all would never show up to it.
[35:26] Like, you have to pay so that you do pay
[35:28] attention. And when you pay attention,
[35:30] you'll know you'll actually get the
[35:31] attention, which is what she her and her
[35:32] team are actually helping you create.
[35:35] So, um I also wanted to give you So,
[35:37] some of this is like, okay, this is I
[35:38] see where this is going. What I actually
[35:40] want to give you a actual law of nature
[35:42] that you can apply this to beyond just
[35:43] this analogy.
[35:45] So, um when I
[35:47] think about Oh, this is the other thing
[35:49] I wanted to share with this. If you feel
[35:50] like a pit in your stomach, like
[35:53] one of the great things is that is an
[35:54] indicator and it is data, okay? So,
[35:57] there's data and there's emotions. And
[35:59] so, when I think about data, I'm like,
[36:01] the data is I'm having anxiety as I'm
[36:02] about to click this $50,000 payment. And
[36:05] all that really means is you're on the
[36:07] edge of your your comfort zone. You're
[36:08] on the edge of your capacity.
[36:10] And like that book said earlier, it's
[36:12] like if you never like take that second
[36:14] leap to get outside your comfort zone,
[36:15] you will stay in this like slow view
[36:18] zone that you're in right now. Right?
[36:20] So, I really want to challenge you that
[36:21] if this any of what she's sharing feels
[36:23] uncomfortable, do I I believe to the
[36:25] core of my being that the reason I am
[36:27] here and so blessed with my family and
[36:29] my business, is because I have now shown
[36:31] myself that I want to live on the edge
[36:33] of my comfort zone and capacity, because
[36:35] that means I'm growing. And you're
[36:37] either growing or you're dying. And so
[36:38] that I am like I'm always like what's
[36:40] the most expensive, fastest thing that I
[36:42] can possibly do so that I can speed up
[36:44] my results. Um because that's just how I
[36:47] think. I'm like I when I think about
[36:49] deciding between A and B, people ask me
[36:51] it's like how do you know what to
[36:52] decide? I'm like which one makes you
[36:53] want to gaggle? Like which one makes you
[36:55] a little bit more uncomfortable cuz that
[36:56] if you're able to do that and you're
[36:57] qualified to do that. She has different
[36:58] qualifications, but if you're qualified
[37:00] and you're doing the safe option, I
[37:02] would encourage you to test what it
[37:03] looks like to live on the limit, to take
[37:05] these risks.
[37:06] And here's exactly why.
[37:08] Because Yerkes
[37:11] Yerkes-Dodson law. Put a one in the chat
[37:13] if you've ever heard of Yerkes-Dodson
[37:15] law.
[37:16] Anybody?
[37:17] I'm putting a zero because I haven't.
[37:19] Okay, this is good.
[37:20] I did
[37:21] It'll be new for you, Alan. So this is
[37:23] called and y'all can look it up, Yerkes-
[37:25] Dodson
[37:27] law.
[37:29] And all that really says
[37:32] is that this is performance
[37:37] and this is pressure.
[37:40] And what it says is that in order to
[37:43] achieve peak performance,
[37:46] it actually factually requires a certain
[37:49] level of pressure.
[37:51] So if you're staying over here in your
[37:53] comfort zone, like I'm going to figure
[37:54] it out. I'm going to get free help. I'm
[37:56] just going to like YouTube this. Um that
[37:58] will it's actually impossible for you to
[38:00] ever reach your potential.
[38:02] And so that is why I say it is so
[38:04] important to get on the edge of your
[38:06] comfort zone because you have to like if
[38:08] that if that even just the payment feels
[38:09] like pressure, great. That's awesome.
[38:11] It's giving you an opportunity to get
[38:12] here.
[38:13] And so when I think about high pressure
[38:15] stakes, I think about like Rory McIlroy.
[38:17] Or I think about the um
[38:19] what's the guy that won the Masters the
[38:20] or the US Open the other day. Let's just
[38:22] use Rory McIlroy as an example. How can
[38:25] Adli and Mel have people in their
[38:28] programs that are given the same
[38:30] instructions, the same guide, and even
[38:33] have the same type of business, and get
[38:34] vehemently different results?
[38:36] How is one successful and one not?
[38:40] She actually said this earlier because
[38:41] one of you put in your screenshots of
[38:43] what this week has done for you, and it
[38:45] was changing your thought. And so here's
[38:47] the here's the proof of that. If I were
[38:49] to go golf right now and I missed a
[38:52] shot, I might be tempted to throw my
[38:54] golf club.
[38:56] I'm like, this is annoying. Why can't I
[38:58] get this? Whereas Rory McIlroy
[39:00] would miss the shot and say, "Hey, no
[39:03] problem. The next time I'm just going to
[39:04] put the angle here. I need to put my
[39:05] head behind the ball. It was just my
[39:06] weight. I just need to have this one
[39:07] [ __ ] shift."
[39:09] Same scenario, same thing. They're both
[39:11] carrying a golf club and a golf ball,
[39:12] but how they think about their next move
[39:15] is the reason one is more successful
[39:17] than the other.
[39:18] So like I would only want to learn from
[39:20] someone like Shannon, like Mel, like
[39:22] Adli, who has actually mastered the
[39:24] thing.
[39:25] Versus and I want to get inside their
[39:27] brain. And so that's what helped me is
[39:29] not just like, yes, did I use her
[39:31] method? And yes, did we get a million
[39:32] views? Yes, we did. And I actually
[39:34] thought my account I was actually very
[39:36] skeptical. I was like, my account's
[39:38] flagged. Like there's somebody in meta
[39:39] that's like, this one's not getting more
[39:40] than 3,000 views. I was like, there's no
[39:42] way. So when it did, I was like, "Kyle,
[39:45] our video is at 1.4." And then I did
[39:47] another one the other day with my son on
[39:49] my own, and it did I was like,
[39:52] And so I just want you to know I was
[39:54] skeptical, and I was like, "My account's
[39:56] broken, okay?" And it was not. And so
[39:59] the thing that I want to encourage you
[40:01] is as this happens, so as you do invest,
[40:04] as you do take that next move, not only
[40:06] will you learn the skill, you'll also
[40:08] learn her operating system.
[40:10] You will learn how she thinks about her
[40:12] next move next move, and that is even
[40:14] more valuable. And I will say some of my
[40:15] best friends um
[40:17] that I have developed and the
[40:18] relationships I have are because not
[40:20] only did I get in the room to learn a
[40:21] skill, but because of the doors
[40:24] and the opportunities that opened
[40:25] through connecting. I mean, you you've
[40:26] seen the connections that Adeline and
[40:28] and the whole team has. Like, there is
[40:30] an element of just connections where you
[40:32] get inside the room and you're like, "Oh
[40:33] my gosh, it's you!" And then you partner
[40:34] up. Like, you don't even know what you
[40:36] don't know, and it's kind of hard for
[40:38] those of you that never been in a
[40:39] mastermind to explain. It's like trying
[40:41] to explain to my 2-year-old what
[40:42] floating is like. I'm like, "Bro, it's
[40:45] kind of weird. Like, it's like you're
[40:46] you're you're like float It's like you
[40:47] can't explain it. You have to experience
[40:49] it." So, some of you need to give
[40:50] yourself an opportunity to experience
[40:52] something that you've never experienced
[40:53] before. So, that you can have growth
[40:55] you've never had before.
[40:57] So, here's what's going to happen when
[40:58] that happens, okay? You're going to
[41:00] You're going to jump into whatever
[41:01] program makes sense, and here is what
[41:03] you may find at home and with the people
[41:05] and relationships that you have in your
[41:06] life, and I want to warn you of this so
[41:08] that you can be set up for success.
[41:10] Mhm.
[41:11] Put a two in the chat if you've heard
[41:13] about crabs in a bucket. Anybody?
[41:15] I have heard of that one, too.
[41:16] Okay, well, I've heard of chickens in a
[41:18] bathtub, but that's because of you.
[41:19] Let's talk about [laughter] crabs in a
[41:20] bucket, shall we? So,
[41:23] here's what happens with crabs in a
[41:24] bucket.
[41:26] If you Some of you have these people in
[41:28] your life, and that's okay. We've all
[41:30] been there, but I want to remind you
[41:31] what's possible. So, when a crab gets in
[41:33] a bucket,
[41:35] if one of their little pals
[41:39] goes to get out, guess what happens?
[41:42] They're like, "No, come back down." And
[41:44] they pull them back down in the bucket.
[41:46] THEY'RE LIKE, "DON'T LEAVE."
[41:48] SO, some of you have people that have
[41:50] said, "No, posting organically doesn't
[41:51] work." Some of you have people that are
[41:53] like, "No, I already tried this. This
[41:54] didn't work for me." You have people
[41:56] actually pulling you down.
[41:58] And I want you to know that I see you.
[42:01] I've also had people that did not
[42:03] absolutely believe in me when I was
[42:04] pregnant trying to leave my six-figure
[42:06] job. They're like, "This is insane.
[42:07] You've never ran a business before." I
[42:09] get it. And here's the cool thing, on
[42:11] the other side of this, are the
[42:13] relationships and the friendships and
[42:14] the opportunities that you never thought
[42:16] were possible, but you can't see it
[42:17] because you're so used to having someone
[42:18] tell you why it won't work. And I want
[42:20] you to write this down, and this is just
[42:22] for life and business, regardless of
[42:23] what you decide today. I want you to
[42:25] write down give it equal airtime.
[42:29] So often, we sit there and we think
[42:31] about all the reasons something won't
[42:33] work.
[42:34] And I just want you to consider taking a
[42:36] moment to give the same amount of time
[42:38] and energy and effort into
[42:41] what if this was the thing that worked?
[42:43] What if me figuring out how to get the
[42:45] world on social media, which is not
[42:47] going away, by the way. Like phones are
[42:48] not going away. Social media is not
[42:50] going away.
[42:51] What if you were to give it equal
[42:53] airtime and say what if this worked for
[42:54] me?
[42:55] Just a moment. Right? And the thing
[42:58] about like this social media thing is
[43:00] this is a skill. And like one of the
[43:01] things I thought, one of the reasons I
[43:03] almost didn't jump in with Adley, is
[43:04] because I was in four other masterminds.
[43:07] I'm in a short-term rental mastermind. I
[43:09] was in a sales mastermind. I was in a
[43:12] scaling mastermind. I was like, I did
[43:14] not need a content mastermind. But let
[43:17] me remind you
[43:19] that skills stack, they don't detract.
[43:24] We all went to school at some form, I
[43:26] think. And if you remember, they didn't
[43:29] just teach you math. They taught you
[43:31] math. They taught you language arts.
[43:32] They taught you social studies. So if
[43:34] you're like, well, I'm already learning
[43:35] this, it's like
[43:36] well, I think about skills and learning
[43:39] like I do walking. There is never a bad
[43:41] time to go for a walk. It is always good
[43:43] for you, right? There's never a bad time
[43:45] to learn a new skill. It is always good
[43:47] for you, right? And then one of the
[43:49] other hesitations I had, I was like,
[43:51] will this work for my business? I know
[43:53] that some of you're sitting there
[43:54] thinking, well, what about me? I'm a
[43:56] boutique owner. What about me? I own a
[43:58] HVAC company. Or what about me? I have
[44:00] this course. Like whatever it is, same
[44:03] thing. Walking and learning are both
[44:07] good for you, no matter your type of
[44:08] business. And I've seen cuz I've been in
[44:11] the room on the coaching calls watching
[44:12] Mel and someone's like, "I don't think
[44:14] this can work for me, Mel." And I'm
[44:16] like, first of all, don't buy anything
[44:18] until you're like full send. Like I I
[44:20] want you to be in because when you are
[44:21] committed, like the way that they are
[44:23] going to commit to you and and support
[44:24] you is unreal. Um but it's so crazy cuz
[44:27] you have this doubt, right? Well, I have
[44:29] a saying, when in doubt, throw doubt
[44:30] out. So, I'm like, what if this worked?
[44:32] And I've watched Mel, I've watched
[44:33] Addie, I've watched the team prove to
[44:36] someone that it could work and then they
[44:37] come back the next week and they're
[44:38] like, "It worked. I couldn't believe
[44:39] it." I'm like, I know. You just have to
[44:41] experience things and have a little bit
[44:43] of faith that the process works.
[44:44] Granted, you've seen the results of the
[44:45] process, so you kind of have facts that
[44:47] it works. You don't have to rely on
[44:48] faith, but also like just know that um
[44:51] it can absolutely work for you, too.
[44:54] Last few things I want to share with you
[44:55] as I think about making decisions and
[44:57] investing and then I'll wrap it up.
[44:59] Is um we talked about crabs in a bucket.
[45:02] I want to help y'all when I say give
[45:04] equal airtime, here's what I want to
[45:06] Here's what I mean by that. And so, here
[45:08] is my operating system of how I think
[45:10] about business, how I think about my
[45:12] team, how I think about content is
[45:13] through this filter.
[45:16] Is anybody having a good time? Put a two
[45:18] in the chat if you have learned one
[45:19] thing and you're like, this pretty okay.
[45:22] Well, that's fantastic. So, let's talk
[45:24] about this.
[45:27] Now, put a three in the chat if you've
[45:29] heard of CTFAR and put a one if you
[45:31] haven't.
[45:32] Wow, Lisa is digging this. This is
[45:34] fantastic.
[45:36] Okay, so So, no one's heard of CTFAR?
[45:40] Mhm. Wow, okay. Well, again, just happy
[45:43] Friday to you. You're going to walk away
[45:45] with like a new perspective, so
[45:48] Uh
[45:49] I'm not a certified life coach, but this
[45:51] is something that I learned from a
[45:53] certified life coach. And when I saw
[45:54] this, I was like,
[45:56] came to life. So, C is circumstance.
[46:03] T is thought.
[46:07] F is feeling.
[46:12] A is action.
[46:15] And R is result.
[46:19] And so one of the things we don't do
[46:20] very often is we don't slow down to
[46:23] audit our thoughts. And so I want to
[46:25] give you an example of what we have
[46:27] today.
[46:28] So a circumstance is that
[46:31] um
[46:32] a circumstance is that Adly and Mel have
[46:35] an opportunity for you to work with
[46:36] their team at a deeper level. That is
[46:38] fact, it is true.
[46:40] Your thought about it could be one of
[46:42] two things. Your thought could be I
[46:45] don't have time.
[46:49] And this doesn't apply to me.
[46:53] If that was your thought, I don't have
[46:55] time, this doesn't apply to me, you
[46:57] might feel discouraged or overwhelmed.
[47:01] And as a result of feeling
[47:03] discouraged and overwhelmed, the action
[47:05] you would take is you would not jump in.
[47:07] And as a result of not jumping in, you
[47:09] would keep doing what you are doing on
[47:11] social media and you would keep getting
[47:12] what you are getting on social media.
[47:14] So when you just change how you are
[47:17] thinking about the thing, and that's why
[47:19] I say just give equal equal air time.
[47:21] Even use this in anything that you that
[47:23] you do in your life. So if your
[47:24] circumstance is Adly and team have a way
[47:26] for me to partner with them at a deeper
[47:27] level, your thought could be this is the
[47:30] thing
[47:31] that could change everything for me.
[47:34] If you truly thought that,
[47:38] you would feel really excited. And the
[47:39] action you would take is you would jump
[47:41] in.
[47:42] And you would get a different result
[47:44] than what you're getting today.
[47:46] And so I just want you to encourage you
[47:49] if there's even one thing you take away
[47:50] from this, just audit your thoughts.
[47:53] And make sure you're not 90/10, where
[47:55] 90% of your thoughts are the are the are
[47:57] the what if this doesn't work? What if I
[47:58] don't have time? And let me tell you
[48:00] this, there are so many things you could
[48:01] spend your time on and I also have an
[48:03] eight-figure business and two children
[48:06] and a Airbnb rental property situation
[48:08] and all this going on. I get it and I
[48:09] want to make the most out of my time,
[48:10] too.
[48:12] And so, one of the thoughts I want to
[48:13] encourage you with is of all the things
[48:15] you could spend your time on, this is
[48:17] likely one of the things that is the
[48:18] greatest ROI on your time.
[48:21] And I say that because this is something
[48:22] that compounds. It apply like you
[48:25] understanding the hook and the language
[48:26] and the intention capturing applies to
[48:28] every platform. You've seen Adly with
[48:30] social media, on Instagram and Facebook
[48:32] and TikTok and YouTube. This is not like
[48:34] a one-channel situation. This applies
[48:36] across the board.
[48:38] Um and one of the last things I'll leave
[48:41] you with today and how I think about
[48:42] anything is if Adly charged $100,000 for
[48:45] these programs today,
[48:47] in fact, if if she said right now,
[48:49] "Everybody give me $100,000." Some of
[48:52] you would be like, "That's wild." But if
[48:54] she said, "Hey, give me $100,000 today
[48:56] and tomorrow I'll give you $200,000."
[48:59] All of you would make that transaction
[49:01] happen. You'd call your aunt, your
[49:02] uncle, you'd wire some stuff. Why?
[49:05] Because price is only an issue in the
[49:07] absence of value.
[49:10] So, it's not about the price that you're
[49:12] paying, right?
[49:14] It's about the revenue you're delaying
[49:17] by staying with what you are doing right
[49:19] now.
[49:20] Mhm.
[49:21] And so, I have um
[49:23] really grown my business through what
[49:24] she has. I have applied it to my ads. I
[49:27] mean, I'm just going to be honest, I
[49:28] have applied this in a lot of places and
[49:30] that's why it has been just such a
[49:31] domino and such a great effect on my
[49:34] business. So, I just want to encourage
[49:35] you that uh this can work for you even
[49:38] if you think it doesn't, even if you
[49:39] think you have a boring business, and if
[49:41] you think you have to be funny or not be
[49:43] you. I've actually watched her team
[49:45] prove to people that simply being
[49:47] themselves and just positioning how
[49:49] they're capturing that attention
[49:50] differently can change everything. So, I
[49:52] don't want you to think you have to
[49:53] change who you are to be successful. Who
[49:55] you are is enough and this method
[49:56] applies to you.
[49:58] Aw, as you guys drop some more ones in
[50:00] the chat
[50:01] and thank Ashley for giving her time to
[50:04] be here. Aw, I don't deserve you, my
[50:06] friend. I I learn something every single
[50:09] time Ashley opens her mouth. She
[50:11] elevates my thinking every single time
[50:13] I'm around her. And we met in the
[50:14] Viralish Mastermind. You guys my life
[50:17] has significantly improved and my
[50:19] thinking has improved. My decisions have
[50:22] been improved by being around her and
[50:24] her influence by changing the
[50:26] environment that I was in. So, if you
[50:29] want this is the conversations if you've
[50:31] been VIP and platinum rooms last couple
[50:33] days, you know, this is where we get
[50:34] into it because content is just it's a
[50:37] mirror and it is a billboard for your
[50:40] belief system, for how you represent
[50:42] yourself, your mission, your message,
[50:43] your product, your service and it is a
[50:44] free one. Okay? So, yes, we talk about
[50:47] content. We can talk about hooks and
[50:48] tactics and all of that. Ultimately,
[50:51] we're talking about how to represent
[50:52] what's on the inside, what matters most
[50:54] to you. Talk about her kids. We talk
[50:56] about how to incorporate and package
[50:58] herself and her content so the rest of
[51:00] the world knows what to think about it.
[51:02] What is that first impression? Okay? And
[51:05] we talk about this all the time uh
[51:07] because we've gotten to be quite close
[51:08] as friends even though it started as a
[51:11] business relationship, right? But we
[51:13] talk a lot about changing our
[51:14] environment if we want different
[51:16] results. And we talk a lot. She teaches
[51:18] paid ads. I teach attention. We're
[51:20] teaching the same thing in different
[51:22] mechanisms because both change your
[51:24] life. How to get attention on demand
[51:26] whether you pay for it in ads or you
[51:28] learn how to master organic and
[51:30] eventually you'll do both because they
[51:32] work hand-in-hand. But it is
[51:34] how attention is the most valuable
[51:35] commodity in the world. And when you
[51:37] know how to get it on demand and how to
[51:40] get anybody to watch anything and how to
[51:42] compel attention,
[51:44] money takes care of itself. You guys, it
[51:46] is the most highly transferable skill,
[51:48] and I love that example that you used
[51:49] about people A lot of you guys are like,
[51:52] well, I'm overwhelmed. I'm moving. I've
[51:53] got this going on. One of our wins early
[51:55] this morning, he's also got a lot going
[51:57] on. But, somebody else said, you make
[51:59] time for what you prioritize. I don't
[52:01] have to tell you what is happening over
[52:03] the next year with AI and how much more
[52:05] competitive and harder it is to stand
[52:07] out. I don't have to tell you how
[52:08] organic reach is not going to be this
[52:10] cheap forever, for much longer, in fact.
[52:13] And now is the opportunity. You know
[52:15] this is the gold rush. I don't have to
[52:17] tell you these things. You wouldn't be
[52:18] here if you didn't know that. I'm going
[52:20] to I'm going to coach you, and I'm going
[52:22] to say, change your environment if you
[52:24] want different results. I'm saying,
[52:25] learn the most valuable skill that you
[52:28] could possibly get right now, which is
[52:29] how to get attention on anything that
[52:31] you want. And Ashley, I just got to
[52:33] thank you again.
[52:34] You're such an incredible friend, and
[52:36] this was the most incredible lesson we
[52:37] could have learned all week. Certainly
[52:39] the most valuable one. I love y'all so
[52:41] much, Mel. I see you, too. I love you
[52:42] guys. I'm so grateful for everything.
[52:45] Y'all go kick some butt, everybody. Love
[52:47] you.
[52:47] You know, Ashley, so good to see you.
[52:50] Bye, Ash. Thank you. You guys, people
[52:52] pay so much money to be near Ashley, and
[52:55] she has seen and reaped the benefit of
[52:58] knowing how to get attention, and I'm
[53:01] just I'm very privileged to have her as
[53:02] a friend. You can see her wisdom, and it
[53:05] meant a lot to me that she was like, let
[53:07] me tell them. If they're not convinced,
[53:08] like I was the biggest doubter, and I
[53:10] can come on and I can tell them that
[53:13] what is on the other side of this. So, I
[53:15] know that it is scary. I've been in your
[53:17] shoes, as well. I I have, many, many
[53:19] times, and I tell you every time I take
[53:20] that swing, I take that risk, if I trust
[53:22] the person. And somebody asked a a
[53:24] beautiful question earlier this week.
[53:26] They said, how There's so many coaches
[53:28] in the world, how do I know like what to
[53:31] choose? And I thought that was really
[53:33] beautiful, and I said, my response to
[53:36] that was,
[53:37] do they have what you want?
[53:39] Don't take advice from anybody who
[53:40] doesn't have what you're looking for.
[53:43] Would you trade places with them?
[53:45] In certain respects, you don't have to
[53:46] swap families or anything, but would you
[53:48] trade places? Do they have what you're
[53:49] looking for? Do you trust them? Do you
[53:51] trust their integrity? Do you trust the
[53:53] small taste test that you got from your
[53:56] small experience with them, whether it
[53:57] was just on social media or in
[53:58] containers like this? Because you do
[54:00] have a choice, just like people have a
[54:02] choice whether or not they buy from you.
[54:04] Right? We all have one opportunity to
[54:07] represent ourselves.
[54:08] And social media is just the freest way
[54:10] to do it. Okay?
[54:11] So, Ash, thank you again.
[54:14] Um and you guys
[54:16] I want to open it up for Q&A again.
[54:18] Um just so we can spend more time
[54:20] together. You guys are um asking amazing
[54:22] questions this week and as we
[54:24] overwhelmed you a lot with day one, two,
[54:25] three with a lot of information, um
[54:28] it was it was a lot. And some people
[54:31] asked yesterday, they were like, well, I
[54:32] don't I'm scared to jump into a program
[54:34] because I haven't even implemented
[54:35] everything I've already learned. And I'm
[54:37] here to tell you, like Ashley said in
[54:39] school,
[54:40] they It stacks upon itself. So, yes, we
[54:43] talked a lot about the seven frameworks
[54:44] were like text on screen and the
[54:46] quickest way to fix your reach double
[54:48] any video
[54:50] um and do that over and over again. We
[54:51] just go deeper on that in these
[54:53] programs. So, we take what you've
[54:54] learned and we go a lot deeper and work
[54:56] with you as you now start to implement
[54:58] it over the next 6 weeks and over the
[55:00] next 6 months. So, we don't leave each
[55:02] other today and you're just like, I
[55:03] learned a lot, but now I don't know what
[55:04] to do and I wish I had Mel to tell me
[55:06] what to do.
[55:08] Right? So, now you can ask Mel
[55:10] literally every freaking day. You can
[55:12] ask me. You can ask Shannon. Like we've
[55:14] time blocked our own schedules to be
[55:17] there for you. I charge minimum $5,000
[55:20] an hour
[55:21] to do a one-on-one. Minimum, okay? I'm
[55:24] time blocking an entire hour every
[55:26] single week to be there for you and so
[55:29] is Shannon. So is Mel and the rest of
[55:30] our coaches to hold your hand as you
[55:32] implement what you learn not just the
[55:33] last 5 weeks, but what you're going to
[55:35] continue to learn over the next 6 weeks
[55:38] or 6 months. Okay? We love you guys.
[55:41] This is a labor of love, honest to God,
[55:43] more than anything else. Mel's like, I
[55:44] could do a call every single day. I get
[55:46] so lit up by you guys, by the
[55:48] transformations that you're having.
[55:50] That's why we do this. It's like Dorita,
[55:53] Grady, anybody else getting a million
[55:56] views for the first time, again, does
[55:57] not change our life. It doesn't.
[56:00] [laughter]
[56:00] We get off on you winning, on our
[56:03] knowledge being transferred into you and
[56:05] watching your lives change. And watching
[56:07] your mindset change. Like, you're not
[56:09] the same person. I just I keep saying
[56:11] it, I know, but I can't say it enough,
[56:13] because we watch you change not only in
[56:15] the way your content is changing, but
[56:17] the way your confidence is changing. The
[56:19] skill sets that you learned that
[56:20] transition into the rest of your
[56:22] marketing. And learning to be an
[56:23] entrepreneur, for those of you who are
[56:25] new. Like, it's it's the most beautiful
[56:27] thing to witness. I feel like we have a
[56:28] bunch of babies and we're just getting
[56:29] to watch them grow up and learn how to
[56:31] walk. And learn a new language in some
[56:33] ways, you know? Um it's really a
[56:35] privilege to be a small part of your
[56:37] story.
[56:38] So, um let's get into some questions.
[56:40] And we can spotlight you guys, too. I'm
[56:41] going to leave this on screen.
[56:44] Mhm.
[56:45] And I'm going to figure out how I can
[56:46] see you guys again.
[56:48] There we go. All right. Let's freaking
[56:50] go. Um if you guys just want to raise
[56:52] raise your hands, happy to ask
[56:53] questions.
[56:54] We got Jessica up first.
[56:56] What's up, Jess?
[56:57] Hi.
[56:58] I just saw that I was unmuted and I was
[56:59] like, "Oh, that's me."
[57:01] [laughter]
[57:02] I'm excited. I'm in the mastermind
[57:03] already. I'm looking at as VIP.
[57:07] Super bronze.
[57:08] Um I am a psychotherapist by trade, but
[57:12] a business owner. So, I own three mental
[57:15] health clinics that all do close to
[57:17] eight figures.
[57:19] Um
[57:21] the cost for me is like a no-brainer,
[57:24] but I'm interested in knowing if Mel, we
[57:27] can work on looking at each of my
[57:28] clinics and and to scale that. I
[57:31] originally came in just for my personal
[57:33] brand and that's what I really want to
[57:34] grow, but I can also see how I can do
[57:37] some really fun videos for my other
[57:40] clinics. So, if I did do SVIP, can we
[57:43] focus on
[57:44] various clinics and not just my personal
[57:46] brand?
[57:47] For sure. And a lot of the stuff that
[57:49] you're going to learn is you're going to
[57:51] start
[57:52] seeing how easy it is to transfer to
[57:55] another business.
[57:56] Oh, I'm already seeing it. Yeah.
[57:57] Like it it
[57:58] it creates this unlock and eventually
[58:00] it's so interesting with um these VIP
[58:03] calls because the beginning it's like,
[58:05] "Mel, I don't have any ideas. I don't
[58:07] know what to do. We can help me." And
[58:10] so, the first couple of weeks is like
[58:11] brainstorming, giving these ideas. And
[58:14] then by the end of it, it's you you'll
[58:16] start to come in and like, "I had this
[58:18] thought. What do you think? Help me
[58:19] flesh it out." And so, it's really cool
[58:22] to see that transition happen. And the
[58:25] transformation over the over 6 months,
[58:27] it's almost always like that.
[58:29] Okay. Awesome. Thank you.
[58:31] You're welcome.
[58:31] Yeah, girl. Looking forward to it. See
[58:33] you soon.
[58:35] Um oh, and it's worth saying if
[58:36] mastermind, you guys you get pretty much
[58:38] immediate access into 6 weeks. It starts
[58:40] Monday. We start on Monday and your
[58:43] first call is with me, okay? So, we're
[58:45] going to get to get to be together
[58:46] Monday, start the week off right. Um
[58:49] and so, I'm so excited. Um we start
[58:52] Monday and you guys will have stuff that
[58:54] you can start even doing over the
[58:55] weekend as soon as you get access to 6X
[58:57] pretty much right after you check out um
[58:59] to prepare for Monday, if you'd like to.
[59:01] And then mastermind people will be in
[59:03] touch next week. You'll have plenty to
[59:05] chew on. And then our first call is like
[59:07] the first first week in July.
[59:10] Um so, we'll be in touch for mastermind
[59:11] people with details next week. What's
[59:13] up, Sue?
[59:16] Hi.
[59:17] Hello.
[59:19] Uh first of all, thank you so much. This
[59:21] has been amazing, so mind-opening. Um
[59:24] yeah, I've learned so much and realized
[59:27] just um how much I've been really the
[59:29] way.
[59:31] Um I've broken every rule, every viral
[59:34] rule you could ever think of. Um
[59:36] So, and my question is um it's more of a
[59:40] timing thing uh just because of family
[59:43] obligations and all sorts going on. Do
[59:45] you think it's better to really just
[59:47] keep trying to improve one video over
[59:51] and over again or try a whole lot of
[59:54] different formats, just churning out,
[59:56] you know, more and more content, and and
[59:59] you know, do it that way? What do you
[01:00:00] What do you think is the is the quickest
[01:00:02] quickest way to just really move the
[01:00:05] needle?
[01:00:06] Nail, you want to take this?
[01:00:08] I've seen both ways. We have one client
[01:00:11] that brought me the same video 17
[01:00:13] different times. 17
[01:00:16] wanted to get this point across.
[01:00:18] Yeah, and
[01:00:19] It was a great idea.
[01:00:21] It was It was He was explaining
[01:00:23] essentially peptides with Skittles, and
[01:00:25] it made it so like so easy to understand
[01:00:28] because now he wasn't telling me about
[01:00:30] peptides, he was showing me about
[01:00:31] peptides in a really easy way for me to
[01:00:34] understand. But what he did when he
[01:00:37] brought me that video 17 times is he got
[01:00:39] better and learned every single time. So
[01:00:42] then when he made his next video, he
[01:00:44] already had all these rules. But then on
[01:00:46] the same note, I've had other clients
[01:00:49] that like do a video, learn it, and then
[01:00:52] they just do their next video with
[01:00:53] better messaging, and they do their next
[01:00:56] one. So I've seen it work both ways.
[01:01:00] And I think it's week one or week two
[01:01:01] where we'll teach a method called 5630.
[01:01:06] Yeah. Um and that'll address okay,
[01:01:08] different types of videos, testing
[01:01:09] different formats to see what is
[01:01:10] sustainable for your lifestyle, what you
[01:01:13] love, and also what the market values.
[01:01:16] And so we'll teach you that method, and
[01:01:17] that'll bring a lot of clarity. It's a
[01:01:19] good way to move through analysis by
[01:01:20] paralysis when there's so many ways to
[01:01:22] make content.
[01:01:24] Yeah. Yeah. Awesome. Thank you.
[01:01:26] Yes, yeah.
[01:01:28] I've loved seeing her wins this week.
[01:01:29] I know.
[01:01:31] Miss Lindsey.
[01:01:32] Hi Lindsey.
[01:01:33] Guys, how are you?
[01:01:35] Good. How are you?
[01:01:36] You're unmuted.
[01:01:37] So, I think I'm a little unique to a lot
[01:01:39] of people in the group where like I'm
[01:01:40] not I don't have a business per se and
[01:01:44] I'm a sports reporter but I find like I
[01:01:46] have these great interviews that I'll do
[01:01:47] with our captain or whatever and I can't
[01:01:50] get them to go viral and I mean ideally
[01:01:53] I'm specifically asking you like should
[01:01:55] I be doing more videos that I mean I'm
[01:01:58] not someone who shares my personal life
[01:01:59] a lot just because I already have a job
[01:02:01] that's kind of like that but I do want
[01:02:03] to be able to grow my following and
[01:02:05] still have a social that revolves around
[01:02:08] hockey and my my my job and things like
[01:02:11] that but I am willing just to step
[01:02:13] outside my comfort zone. I just feel
[01:02:15] like I'm kind of in a spot where I don't
[01:02:16] know what to do.
[01:02:18] Were you I think
[01:02:20] Were you on the call where we talked
[01:02:20] about the difference between contextual
[01:02:22] relevance and cultural relevance?
[01:02:24] I I watched that, yeah.
[01:02:25] So, contextually relevant would be like
[01:02:27] Lindsey
[01:02:28] is that sports reporter for like hockey.
[01:02:31] If we can macro you out to the more
[01:02:33] widely relatable thing to sports fans.
[01:02:36] So, sports humor, relatable moments of
[01:02:39] commentary on this thing to where you're
[01:02:41] demonstrating how great of a reporter
[01:02:43] you are not just on hockey as a sports
[01:02:45] commentator in general.
[01:02:47] Oh my gosh, my husband that's all he's
[01:02:49] watching right now Lindsey. He's just
[01:02:51] like, "Look at this guy's commentary on
[01:02:52] what happened at the soccer game last
[01:02:54] night." and just showing your unique
[01:02:56] opinions across the board.
[01:02:58] a video of me talking kind of thing on
[01:03:00] Probably green screen reacting to a big
[01:03:03] viral moment or a big sports thing that
[01:03:05] happened. There's plenty of material.
[01:03:07] There is right now, yeah.
[01:03:09] Yeah, not too dissimilar from like a
[01:03:10] Barstool Sports but we'd carve out your
[01:03:12] own lane to not just narrow yourself to
[01:03:15] hockey but be like her opinion in the
[01:03:18] realm of sports is so valuable and
[01:03:20] whether you're whether it's funny takes,
[01:03:22] you know, whether you're funny
[01:03:23] commentary or you're serious or you're
[01:03:26] really like what is that unique angle
[01:03:28] for your reporting style.
[01:03:30] I think it'll be really fun to
[01:03:31] experiment and find but I want to pull
[01:03:33] you up and make you bigger than just
[01:03:36] staying small.
[01:03:37] Is the vision?
[01:03:38] Okay, I love that. That's a great idea.
[01:03:39] I love it. Thank you.
[01:03:41] Yeah. Yeah, that'd be really that'd be
[01:03:43] really fun to work with you on cuz
[01:03:44] there's different pillars. Reactions
[01:03:46] would just be one of them but we'd find
[01:03:47] these different angles that you can
[01:03:48] attack and be able to batch them so
[01:03:50] you're not waking up every day like what
[01:03:53] do I do today? We could sit, pull a
[01:03:55] report of here's the 10 biggest moments
[01:03:57] that have happened this week in sports
[01:03:59] and we have a little set up and you just
[01:04:01] riff on them.
[01:04:02] Ooh, I love that.
[01:04:03] They're really tight with that.
[01:04:04] Thank you.
[01:04:05] Yeah, girl. Good to see you.
[01:04:07] You too.
[01:04:08] What's up, Dorsey?
[01:04:11] Oh, hey.
[01:04:12] Um is my camera on? Oh, let me turn on
[01:04:14] my is my mic on? Oh, hey.
[01:04:16] Wow, I wasn't expecting to get my
[01:04:17] question answered. Hi. Hi, Aubrey.
[01:04:20] Hey, Aubrey.
[01:04:21] Aubrey.
[01:04:22] Okay, uh I have a couple questions. One,
[01:04:25] um I have two social media platforms. I
[01:04:28] have two business three businesses
[01:04:30] really but I'm trying to bring
[01:04:32] everything under one umbrella and I'm
[01:04:34] also in Callan's uncommon business thing
[01:04:37] which is unbelievably awesome and also
[01:04:40] overwhelming so I'm feeling a little
[01:04:41] overwhelmed even this week being in
[01:04:43] this. I haven't been able to do
[01:04:44] everything. And I have a social media
[01:04:47] person on my team who's been managing
[01:04:50] Conscious Co-Parenting Institute which
[01:04:52] I've done for 20 years and then about
[01:04:54] six years ago I started doing plant
[01:04:56] medicine and speaking to adult children
[01:04:58] of narcissistic mothers so I sort of
[01:05:00] expanded and but I but who I am actually
[01:05:04] is even above that. Not above that but I
[01:05:08] have like
[01:05:10] a a mission and so I'm trying to move my
[01:05:13] Dorcy Pruter branding into being the
[01:05:17] um
[01:05:18] really like the thought leader in it,
[01:05:20] not just
[01:05:22] like Conscious Co-Parenting Institute,
[01:05:23] successful business, known all over the
[01:05:25] world, court-ordered, la-di-da,
[01:05:28] um and then Adult Daughters, obviously,
[01:05:31] those are all doors, but I've sat in
[01:05:33] every chair. So, I bring something
[01:05:35] unique to the table. I'm not a
[01:05:36] therapist. I'm a coach-ish. I'm actually
[01:05:39] a spiritual healer, a medicine woman,
[01:05:41] and there aren't really any There's not
[01:05:43] people really talking about that, but my
[01:05:46] question is um you know, I I I'm more of
[01:05:50] a VIP person than a I'm not going to do
[01:05:53] the six I'm going to do the six weeks,
[01:05:55] but I'm not going to uh
[01:05:56] I think I I'm not going to do the six
[01:05:58] weeks.
[01:05:59] you would get it as a part of Mastermind
[01:06:01] or SBW.
[01:06:02] Yeah.
[01:06:04] I really need I need a team because the
[01:06:06] person on my team doesn't want to manage
[01:06:08] all the social media stuff. We post
[01:06:10] three times a day. We have millions of
[01:06:11] views on some of our videos, so we've
[01:06:14] done some things, and then we just have
[01:06:15] a few thousand on some, so we've done We
[01:06:18] get it. I've been following you for a
[01:06:19] while. I think I have a program I bought
[01:06:21] from you a long time ago. Um you're
[01:06:24] brilliant, obviously.
[01:06:26] So, I need a couple things. One,
[01:06:28] strategy, like how to be at the top of
[01:06:31] the thought leadership. I have a [ __ ]
[01:06:34] ton of content, different avenues,
[01:06:36] ascension plans and stuff. I need
[01:06:38] strategy, but I also need a social media
[01:06:41] team. Like I I know you guys don't do
[01:06:44] that, but I need somebody that is I need
[01:06:47] that. Like that because I can tell you
[01:06:49] right now, I'm not going to do it, and
[01:06:51] if the person leaves my team, who's my
[01:06:53] daughter right now, it's not going to be
[01:06:55] done. So, I need somebody that's going
[01:06:57] to be like
[01:06:59] this is the strategy, you need to film
[01:07:01] all this [ __ ] and um I'm like, "Great,
[01:07:03] here you go." And then they edit it and
[01:07:05] all that stuff. So, I had a team that
[01:07:07] did that before, but then they were only
[01:07:09] about followers and I'm like, that
[01:07:11] doesn't pay the bills. So, it's like
[01:07:13] followers are great, got that down, but
[01:07:16] we also need conversion and middle of
[01:07:18] the funnel content. So, we've sort of
[01:07:20] been
[01:07:21] talking to one audience is on two
[01:07:22] platforms.
[01:07:24] And I really want to
[01:07:25] Yeah, sorry. I'll shut up.
[01:07:26] No, you're 100% understand where you're
[01:07:28] at. That makes total sense. I would
[01:07:30] absolutely recommend mastermind at a
[01:07:32] minimum for you because there's some
[01:07:35] strategic introductions that I want to
[01:07:36] make where some people mastermind will
[01:07:39] get locked on a strategy that feels
[01:07:40] really good for you. Cuz when you go and
[01:07:42] outsource strategy to an agency,
[01:07:45] they don't care as much. They're just
[01:07:47] like, I'm going to get you 90 videos in
[01:07:50] in 2 hours and they're
[01:07:52] reading off a teleprompter. You're
[01:07:53] making content, but it's not brand
[01:07:56] building. There's a difference. So,
[01:07:57] mastermind, one, you meet like-minded
[01:07:59] people. We also have a lot of solutions
[01:08:02] that we can give to you to help solve
[01:08:03] current bottlenecks. You're like, I need
[01:08:05] a babysitter.
[01:08:06] I totally get it. I need one, too.
[01:08:09] Otherwise, it just doesn't get done when
[01:08:10] you're so busy. And so, set the strategy
[01:08:12] together
[01:08:13] Okay.
[01:08:14] and make sure it's good, put some things
[01:08:16] together for you, and then we can make
[01:08:18] some warm introductions to people I know
[01:08:20] where I'm going to tell them, like we'll
[01:08:22] tell them the strategy and then treat
[01:08:24] her like this. This is what we've been
[01:08:26] building and then you're making sure
[01:08:28] that you're not just getting run through
[01:08:30] a mill.
[01:08:31] Got it. Well, that's what I felt like I
[01:08:33] had before. It was like,
[01:08:34] Yeah.
[01:08:35] Okay, I'm over this. And my talking
[01:08:36] heads don't get really very many views.
[01:08:39] It's I know it's not because I don't
[01:08:40] have something valuable, they're boring.
[01:08:43] I'm sitting right here
[01:08:45] and it's like,
[01:08:47] you know, it's like,
[01:08:48] cool. [clears throat]
[01:08:48] We didn't have to talk to go that deep
[01:08:51] and how do we position? How do we frame
[01:08:52] it? And so, we give certain frameworks
[01:08:54] for that, especially things that can be
[01:08:56] a bit more clinical or just a bit more
[01:08:58] stuffy, not social media native, how to
[01:09:00] make them that way. And so we can build
[01:09:02] that together.
[01:09:04] Okay.
[01:09:05] All right, cool. And are there any spots
[01:09:07] left in the VIP or is that like sold
[01:09:09] out? No. No. When I say I don't know how
[01:09:11] we've done for I know we had a couple
[01:09:13] going into this call, but I would jump
[01:09:15] on probably with with the team.
[01:09:17] Okay. Yeah. Cool. But I I would love to
[01:09:19] work with you. You're the perfect type
[01:09:21] of client for that service. Thank you.
[01:09:23] Thanks Thanks for taking my call.
[01:09:25] Here's my dog, Jackson. Many more.
[01:09:27] [laughter]
[01:09:28] Okay, yeah.
[01:09:30] Aw. I know I thought that was like, I
[01:09:32] know, it's okay. Oh, Harris came on.
[01:09:35] Hold him. He's so All right. Thanks. See
[01:09:38] you soon. Bye.
[01:09:41] All right, up next we have Samantha
[01:09:44] Reader.
[01:09:46] I am here.
[01:09:47] I I am walking on the treadmill at the
[01:09:49] same time cuz I got off my 24-hour shift
[01:09:51] at 7:00 this morning. I got to pick up
[01:09:52] my kids. So,
[01:09:54] it's cool. Talk about getting it all in.
[01:09:56] [laughter]
[01:09:56] I love my children. I love my children.
[01:09:58] Anyways,
[01:09:59] um so, my quick question is, how the
[01:10:02] heck do you convert to followers?
[01:10:05] I get decent views and a few of them
[01:10:08] have converted, but really the ones that
[01:10:10] get bigger views get a lot of response,
[01:10:11] a lot of shares, a lot of
[01:10:13] that, but
[01:10:14] like no followers. I had a million view
[01:10:17] one the other day that was like 190 90
[01:10:19] followers total. My 16,000 has one
[01:10:22] follower.
[01:10:23] Yeah, yeah. It's it 100% I can show you
[01:10:26] the same example on my account. And I
[01:10:28] can tell you which one is going to get
[01:10:29] bigger views and convert to followers
[01:10:31] versus which one is just I just did a
[01:10:33] trend. It had nothing to do with me or
[01:10:35] my unique personality to where you're
[01:10:36] like, who is this girl that did the
[01:10:38] video that worked, but we'll show you
[01:10:41] how to kind of marry your personality or
[01:10:43] your uniqueness into things that
[01:10:45] mechanically work so that they convert.
[01:10:48] Like you can convert more off a 25,000
[01:10:51] view video on an average than a 100,000
[01:10:54] view video
[01:10:56] totally depending on the style. And so
[01:10:58] what we try to find is okay, what's the
[01:10:59] message we want to get in there? How are
[01:11:01] we going to twist it and make it a
[01:11:02] little bit different to where it's not
[01:11:03] just
[01:11:04] another girl doing a trend or some viral
[01:11:07] thing, but let's rock let's grab those
[01:11:09] views and why that video worked, the
[01:11:11] mechanics of it, and then twist it in a
[01:11:13] way to where they're like, "That girl."
[01:11:15] And then they make it a different video,
[01:11:17] basically.
[01:11:19] Yeah, we take the mechanics of why it
[01:11:20] worked and cuz you can even still do it,
[01:11:21] but we can do little things that just
[01:11:23] are going to be more attractive to for
[01:11:25] them to want to know who the girl in the
[01:11:26] video was. Then they come back.
[01:11:28] Yeah.
[01:11:29] That's a fun thought experiment. I hope
[01:11:31] we get to do it.
[01:11:32] Thanks.
[01:11:33] Yeah.
[01:11:34] And the difference too in like what what
[01:11:36] is happens on the calls you guys is like
[01:11:37] this is just straight up Q&A. If we were
[01:11:39] on a mastermind call or a 6X call with
[01:11:41] her right now, I'd say show me the
[01:11:43] videos. Let's pull them both up side by
[01:11:45] side because everybody can learn from
[01:11:46] what we just talked about. So even
[01:11:48] though she asked the question, we're all
[01:11:50] like walking through the experiment why
[01:11:52] some videos get followers and some don't
[01:11:54] despite And so everybody benefits from
[01:11:57] that, but we would actually pull apart
[01:11:58] her videos on screen and say what if you
[01:12:00] did this and here's how we're going to
[01:12:01] twist it. And then that kind of becomes
[01:12:03] everybody's mission. Everybody benefited
[01:12:05] from that knowledge. And that's why
[01:12:07] Viral Launch was wired for this coaching
[01:12:10] experience, not just here's a course.
[01:12:12] Like we're going to give you the course,
[01:12:13] that kind of just comes with it, but
[01:12:15] it's this work shopping that we do every
[01:12:17] single day that is the unlock.
[01:12:20] And the replays are just as good.
[01:12:22] Whether you're sitting in the audience
[01:12:23] library or watching on a replay, you
[01:12:24] still get it. Listen to it but like a
[01:12:25] podcast if you're on the go.
[01:12:27] I've been out before on calls and I I
[01:12:30] have listened to them after the fact.
[01:12:34] When you're on somebody else's Viral
[01:12:36] Launch call?
[01:12:37] Yes, I have. All the time.
[01:12:39] Yeah.
[01:12:40] All the time.
[01:12:41] Mhm. Yeah.
[01:12:42] All right. Up next we have Nina.
[01:12:45] Hi. Okay, first of all, Adley,
[01:12:48] we met in Nashville during Kevin's event
[01:12:50] and you had a brilliant presentation
[01:12:53] there and somehow my world keeps
[01:12:56] spinning in your orbit because now I'm
[01:12:58] also part of Callan's course as well and
[01:13:01] then I just I don't know what's
[01:13:02] happening but somehow you always come up
[01:13:05] in my I don't know everything. So,
[01:13:08] my issue really is
[01:13:11] um
[01:13:12] I don't necessarily know how to
[01:13:13] formulate this properly but I have
[01:13:15] somewhat of like a unique story as a
[01:13:17] former professional like athlete and now
[01:13:20] I have a brand
[01:13:21] and
[01:13:23] I feel like the content that I post in
[01:13:25] both things is very like disconnected
[01:13:27] cuz I'm trying to build that brand
[01:13:29] that's a product-based brand in the
[01:13:31] triathlon and cycling space that is very
[01:13:34] you know it has to be premium. There are
[01:13:35] no like brands in this space that would
[01:13:37] do like founder-first necessarily
[01:13:41] and then through my other social media I
[01:13:44] barely post anything just cuz I feel
[01:13:45] like it my life is not that interesting
[01:13:47] but I guess the question is how do I
[01:13:50] like bridge both and in the in the
[01:13:53] program if I was to join you know how do
[01:13:56] we kind of like take my personality and
[01:13:58] apply it into a brand that doesn't
[01:14:00] necessarily the niche doesn't
[01:14:02] necessarily
[01:14:04] approve something like this or we don't
[01:14:06] know if it does.
[01:14:08] Does that make sense?
[01:14:08] Say that last sentence again.
[01:14:11] Like the niche does not approve.
[01:14:15] What does that mean?
[01:14:16] Yeah, I don't know what that means.
[01:14:18] Is that something you're making up? Is
[01:14:19] that a belief that you're having?
[01:14:21] not a standard thing that people in your
[01:14:23] niche do?
[01:14:25] Yes. Yeah, it's more product
[01:14:28] based versus person based and you could
[01:14:32] be like you know like you know pro act
[01:14:35] everybody all the big brands are going
[01:14:36] to have all these like professional
[01:14:37] athletes as like
[01:14:39] brand you know collaborators and we
[01:14:41] don't have you know obviously the means
[01:14:44] to like do something like this. So, it's
[01:14:46] like how do we bridge I don't know, like
[01:14:49] I I don't know how to bridge both
[01:14:50] things.
[01:14:51] So, other people in your niche aren't
[01:14:53] doing it. It's not standard practice.
[01:14:55] Right.
[01:14:56] What an opportunity.
[01:14:57] Yeah.
[01:14:58] What an opportunity to be the first.
[01:15:02] Like
[01:15:03] is what I said, I want to learn more
[01:15:04] about it. But one of the best things
[01:15:07] where people like, "I'm a fitness coach
[01:15:08] and I'm looking at what all these other
[01:15:09] fitness coaches are doing and copying
[01:15:11] them."
[01:15:12] Why would you do that? Go look at what
[01:15:13] the plumbers are doing. Go look at what
[01:15:15] the spiritual people are doing. One of
[01:15:17] my friends, Leanne, she is a fashionista
[01:15:21] and she is a coach. She makes a million
[01:15:23] dollars a month like tapping her fingers
[01:15:26] or something. I don't know. She's an
[01:15:27] incredible human and she's wild, but she
[01:15:30] as a coach and a mindset money person
[01:15:33] nobody in like her world had any fashion
[01:15:36] whatsoever, but she's like, "No, I want
[01:15:38] to look hot." So, she went to the
[01:15:40] fashion niche online and they all do
[01:15:43] transitions and all this crazy glam type
[01:15:46] stuff. She brought that into money and
[01:15:48] coaching world and everyone's like,
[01:15:50] "You're so unique. You're so different.
[01:15:51] Like you really stand out." And so, my
[01:15:55] point, we'll see if it does apply to you
[01:15:57] once we kind of get into things, but we
[01:15:59] want to look at what is working
[01:16:00] elsewhere and bring it into your space
[01:16:03] and help your branding reflect that
[01:16:05] because that is one of the easiest ways
[01:16:07] for you to cut through.
[01:16:10] I don't want to be made fun of, though.
[01:16:12] I feel like I mean, I'm all about like
[01:16:13] bringing sarcasm and making fun of
[01:16:15] myself, but
[01:16:17] I think that's, you know, like I don't
[01:16:19] like I don't like what is this girl like
[01:16:22] What does she Who does she think she is?
[01:16:23] Yeah.
[01:16:24] She trying to do?
[01:16:25] Yeah.
[01:16:26] It's a process. I'm not going to
[01:16:27] diminish that feeling because we all
[01:16:30] have to go through that. And is the fear
[01:16:34] of what other people say, they don't pay
[01:16:35] your bills.
[01:16:36] You know? I mean, if they do and they
[01:16:39] have some control over you, sure. But
[01:16:41] anybody, you guys know this, anybody
[01:16:43] who's doing better than you is never
[01:16:45] going to make fun of you.
[01:16:47] Anybody who's beneath you is that saying
[01:16:50] that is more so jealous of your bravery
[01:16:53] and you trying something and being
[01:16:55] afraid to fail in public cuz guess what?
[01:16:57] This Not every video is going to hit. We
[01:16:59] like to say everybody has at least a
[01:17:01] hundred bad videos in them that they got
[01:17:02] to get out. So, you will fail along the
[01:17:06] path and it's not going to work probably
[01:17:08] immediately like Ashley was saying, but
[01:17:11] you can't not have better people in your
[01:17:14] corner to not just coach you on the
[01:17:16] tactics and not say, "Hey, we're going
[01:17:18] to push you, but we're not going to make
[01:17:19] you be authentic. If you actually feel
[01:17:21] like I don't want to do this,
[01:17:23] then we're not going to do that. We're
[01:17:25] just here to coach you and encourage you
[01:17:26] and see things from a different
[01:17:27] perspective so you can find your own
[01:17:29] way.
[01:17:31] Yeah, okay.
[01:17:32] Are you a three-time Olympic athlete?
[01:17:36] Yeah.
[01:17:39] Okay.
[01:17:40] Oh, oh.
[01:17:41] All right.
[01:17:41] Okay.
[01:17:42] of royalty. Everybody calm down.
[01:17:45] [laughter]
[01:17:45] Hardly.
[01:17:47] Yeah, hi.
[01:17:48] Oh my gosh. Yeah.
[01:17:50] You're outed, girl. The chat went crazy.
[01:17:52] to offer to the world with your voice,
[01:17:55] with
[01:17:56] like come on.
[01:17:59] Nina.
[01:18:01] I know.
[01:18:03] There's a Yeah, there's some brain stuff
[01:18:06] I feel like
[01:18:07] stuff up there that I would love to pull
[01:18:09] out of you.
[01:18:10] I know.
[01:18:11] Yeah, and it's it's a it's a process and
[01:18:14] we're we're again, as a any coach,
[01:18:16] you've been coached your whole life. You
[01:18:18] know that a coach is going to push your
[01:18:19] boundaries. You know that you're going
[01:18:20] to feel this pit in your stomach that
[01:18:21] Ashley was talking about and you just
[01:18:23] have to decide
[01:18:25] is what you want on the other side. Do
[01:18:28] you want to look back and ask what if
[01:18:29] and let other people you're so used to
[01:18:31] having other people watch you and I'm
[01:18:33] sure in many points in your life it
[01:18:34] didn't stop you. And so now this looks
[01:18:37] different, it's a different font on the
[01:18:39] same type of fear.
[01:18:42] But you have support. You support from
[01:18:44] these people, you have support from us
[01:18:46] to figure out what how storytelling
[01:18:47] yourself on your own terms
[01:18:49] Yeah.
[01:18:50] to look.
[01:18:51] Cuz I I heard a lot about you don't want
[01:18:52] to be silly and sarcastic, you don't
[01:18:53] have to. There's a lot of people and I
[01:18:55] know that we
[01:18:57] I I at least said this yesterday, so
[01:18:58] often we get oh, you're just you we do
[01:19:01] silliness, but so many of our clients
[01:19:03] are they they do really serious things
[01:19:06] that
[01:19:07] and we craft different ways for them to
[01:19:09] and give them formats that work in their
[01:19:11] lanes. So
[01:19:13] and by no means are we going to say be
[01:19:15] silly all the time because a lot of the
[01:19:17] stuff that you probably have isn't
[01:19:19] always silly.
[01:19:21] Mhm.
[01:19:22] Yeah.
[01:19:23] We don't try to make people be silly
[01:19:24] when they're not.
[01:19:25] No.
[01:19:26] That doesn't that's not good. Nobody
[01:19:28] wants to watch that.
[01:19:29] people authentic. That's what lands.
[01:19:32] Yeah. I mean, I'm just so passionate
[01:19:34] about, you know, like our mission and
[01:19:35] Adlee, what you said earlier about, you
[01:19:37] know, like you're here to serve the
[01:19:39] person who you once was
[01:19:41] you once were and this resonates so
[01:19:43] highly with me because I come from a
[01:19:45] small country in Eastern European. We
[01:19:46] never had anything special done for us
[01:19:49] and now I'm on this mission to create
[01:19:51] this custom gear business for athletes
[01:19:54] and communities that are often times
[01:19:56] like over
[01:19:57] overseen by the bigger brands because
[01:19:59] they don't want to deal with them cuz
[01:20:00] they're too small. And like I highly
[01:20:03] resonate with with your mission and
[01:20:05] going, you know, helping people that,
[01:20:06] you know,
[01:20:07] where you once were. So
[01:20:10] um and then, you know, on the swimming I
[01:20:12] was a swimmer. So on the swimming side
[01:20:14] like drowning, I have two little kids at
[01:20:16] home. Like drowning is the number one
[01:20:18] cause of accidental death for kids under
[01:20:20] the age of five in any point of the
[01:20:22] world and only in the US like every year
[01:20:25] there 4,000 drownings per year happening
[01:20:28] for kids and that's a ton and
[01:20:32] we
[01:20:33] help bring, you know, remove barriers
[01:20:36] for kids to enter the water and become
[01:20:38] confident. And
[01:20:40] I don't know how to say that message
[01:20:41] openly and make it so it doesn't sound
[01:20:46] like I'm trying to insert fear in
[01:20:47] people, but it is an actual fear.
[01:20:51] And I think that's happening.
[01:20:52] I don't I don't I like I think they were
[01:20:54] based out of Detroit. I could be wrong,
[01:20:55] but we had a swim school in our
[01:20:57] community and what their first video
[01:20:59] that took off was being in Target and
[01:21:02] saying you should never buy blue swim
[01:21:05] trunks
[01:21:06] for your kids. And it took off because
[01:21:10] everyone's like, "What's wrong with
[01:21:11] blue? Like, I have a boy. I want my boy
[01:21:13] to wear blue swim trunks." And no one
[01:21:15] knew that it's because it blends in with
[01:21:17] the water. So, if they do go under, you
[01:21:19] can't see them.
[01:21:20] Mhm.
[01:21:20] And it popped off. That was not a silly
[01:21:23] video. It was a PSA and that was what
[01:21:25] like completely shifted their
[01:21:28] their trajectory in our program was that
[01:21:30] video.
[01:21:31] Mhm. Mhm.
[01:21:32] Okay. Thank you. That's really helpful.
[01:21:34] I don't want to take any more of
[01:21:35] everybody's
[01:21:36] It's really good to meet you.
[01:21:37] Yeah. Yes.
[01:21:38] Hope to see you soon. What's up, Selena?
[01:21:44] Oh, I'm
[01:21:46] I'm unmuted. Yes. Okay.
[01:21:49] [laughter]
[01:21:49] Crazy how that
[01:21:51] I know. It's crazy. I
[01:21:53] I've sit here um this whole time, you
[01:21:55] know, all these days and I've watched
[01:21:58] Huh?
[01:21:59] Adly, you're still sharing your screen.
[01:22:01] I am? Okay. It was Amy reminding me we
[01:22:04] got to jump to
[01:22:05] [laughter]
[01:22:05] to platinum. Uh
[01:22:08] and about 9 minutes.
[01:22:11] Okay. So,
[01:22:13] I've I've sit here and I've watched and
[01:22:14] I watched and you know,
[01:22:17] for the last 5 days and and consumed
[01:22:19] everybody's questions. But my question
[01:22:24] is this, okay? I have I've been a
[01:22:26] solopreneur my whole entire life. I have
[01:22:28] never worked for anybody else unless it
[01:22:31] was like a really cool job and I wanted
[01:22:33] to do it because it was cool.
[01:22:36] I've I've had cancer three times. Um
[01:22:39] I've went from being, you know,
[01:22:41] completely debt-free to now being $1.5
[01:22:45] million in debt. Um
[01:22:47] Um I'm facing three foreclosures. I've
[01:22:50] done everything that there is in my
[01:22:53] whole life to, you know, create
[01:22:56] a
[01:22:58] income for myself and everything I have
[01:23:00] done has always worked, like really,
[01:23:02] really well. Um I've I've even done
[01:23:05] stuff that nobody wants to know about,
[01:23:07] you know, and it worked really, really
[01:23:09] well. But, um so I'm not opposed to
[01:23:13] stepping out of my comfort zone cuz I've
[01:23:15] done [ __ ] that, you know, is only
[01:23:17] between me and God. But, um
[01:23:21] my question is
[01:23:23] I've had businesses. They've been
[01:23:25] six-figure businesses and then
[01:23:27] it's like, you know, my Airbnbs failed
[01:23:31] because I had loans that I could not
[01:23:34] make a profit because I was constantly
[01:23:36] paying, you know, the loans. I had like,
[01:23:38] um
[01:23:40] interest-only loans that kept renewing
[01:23:42] every 3 months. I had to pay $8,000
[01:23:44] every 3 months because I couldn't get a
[01:23:46] permanent loan. Um
[01:23:48] Uh uh utmost respect for for you. I just
[01:23:51] want to push you on just because of time
[01:23:53] because I've lost track of it a little
[01:23:54] bit. And
[01:23:55] So, I I converted it into social media.
[01:24:00] I joined um Enagic, you know, doing the
[01:24:02] Kangen water and that is all um
[01:24:06] um organic marketing.
[01:24:09] I've done that for 3 and 1/2 years. I've
[01:24:12] made two sales. I've literally done
[01:24:13] everything I'm supposed to do. I signed
[01:24:15] up for every mastermind there is to sign
[01:24:17] up for and I can't. So, I pivoted to
[01:24:20] with of a smaller digital marketing,
[01:24:23] smaller product, and all I get now is a
[01:24:26] bunch of I get a I'm getting a lot of
[01:24:28] traction on my stuff. I'm getting a lot
[01:24:30] of comments. I'm getting a lot of
[01:24:32] followers, but it's all
[01:24:34] broke people from India, you know? And
[01:24:36] I'm like, this is not working. I am
[01:24:38] going broke and I'm going more broke
[01:24:40] because I keep spending money on all of
[01:24:42] these courses and nobody can seem to
[01:24:46] help me. What am I supposed to do, you
[01:24:48] know? Where
[01:24:50] Where do I pivot to?
[01:24:52] You know, I was even thinking about
[01:24:54] creating my own, you know, these are the
[01:24:56] crazy a series of digital products, you
[01:24:58] know, the crazy [ __ ] I've done to make
[01:24:59] money in my life. I just I don't know,
[01:25:02] you know?
[01:25:03] Mhm.
[01:25:05] So, my question is
[01:25:07] in the 68X thing, do you Do you help us
[01:25:11] figure out what angle to
[01:25:14] pivot to?
[01:25:16] We can guide you. Ultimately, I can't
[01:25:19] tell anybody I'm not a life coach. I
[01:25:21] can't tell you Here's what you should do
[01:25:22] with your life. But, we can ask you
[01:25:24] questions to help you figure it out and
[01:25:26] then we can help you make content
[01:25:29] that represents that. But, I can't say I
[01:25:31] I can't say a digital product would go
[01:25:33] along with this,
[01:25:34] but
[01:25:35] or XYZ. We can guide you.
[01:25:37] Because I'm also going to ask you
[01:25:38] talking about the depressing stuff.
[01:25:41] You know, I'm tired of talk
[01:25:43] talking about being broke. I'm tired of
[01:25:44] talking about, you know, all of the
[01:25:46] depressing stuff. I I want to
[01:25:48] And I know people, you know, like you
[01:25:50] said the other day, you would be
[01:25:51] interested in seeing how I'm getting out
[01:25:53] of $1.5 million in debt, but I'm not.
[01:25:57] You know, so how do I talk about that?
[01:25:58] Because at this point in time, I'm not
[01:26:01] because I don't Nothing seems to be
[01:26:02] working.
[01:26:04] Yeah, I think that would make a great
[01:26:06] video
[01:26:08] in transparency, but you would have to
[01:26:09] have a plan. First of all, if that debt
[01:26:11] is real, I do not think you should buy
[01:26:13] the program.
[01:26:15] I think you figure out what is that Take
[01:26:16] that advice over the next 5 days. You
[01:26:18] have so much that you can go implement
[01:26:20] from the last 5 days. I think that
[01:26:22] series would be amazing. Here's how I'm
[01:26:23] going to get out of $1.5 million in
[01:26:25] debt. Make a plan for it and then story
[01:26:28] tell it one video every day. And then
[01:26:30] some days you're feeling like [ __ ] and
[01:26:32] some days you're like, I don't feel like
[01:26:33] I'm going to get out. And then that
[01:26:35] tribe that you've built will start to
[01:26:36] encourage you. Against it, but have a
[01:26:38] plan for how you're going to do it. And
[01:26:41] then show up every day and it's just
[01:26:42] like a mini vlog and your header is day
[01:26:45] two of trying to get out of $1.5 million
[01:26:47] in debt. The stakes are high. The story
[01:26:49] is good. You've been through a lot. You
[01:26:51] have stories to tell. I think you take
[01:26:55] what's been implemented
[01:26:57] what you've learned over the last 5 days
[01:26:58] and that is a container I think would
[01:27:00] serve you very very well for story
[01:27:02] telling.
[01:27:03] I love that. Tell me what you're doing
[01:27:04] different today or tell me if you're
[01:27:06] doing the same thing. I want to know it
[01:27:07] all. Yeah. Story tell it. Tell the
[01:27:10] world. Let us follow Let us like rally
[01:27:12] behind you.
[01:27:14] I don't think you need to buy another
[01:27:15] course. I think you you don't often
[01:27:17] don't need more head knowledge. Now it's
[01:27:19] just picking one direction. Sometimes
[01:27:21] it's just choosing one and staying
[01:27:22] committed to that one. And I think story
[01:27:24] telling
[01:27:25] your journey. Try to not I mean talk to
[01:27:28] Claude. Talk to Gabriel be like, here's
[01:27:30] what I want to do. Keep me concise where
[01:27:32] every single video has a singular point.
[01:27:35] And then execute on that and use it to
[01:27:37] help with your scripting so you don't
[01:27:38] try to pack your whole life story into a
[01:27:40] single video. But it's a journey that
[01:27:41] you can take people on.
[01:27:43] And say I want to make a video every day
[01:27:44] for 90 days. Here's the theme. How day
[01:27:47] one of 90 of trying to get out of a you
[01:27:51] know, $1.5 million in debt.
[01:27:53] And then ask it to help you script those
[01:27:55] days.
[01:27:56] Mhm.
[01:27:58] That would be my advice. For sake of
[01:28:00] time, I'm going to get to Julie real
[01:28:01] quick.
[01:28:02] Um but it's really really good to meet
[01:28:04] you. I think you have a really powerful
[01:28:05] story that's going to help a lot of
[01:28:06] people.
[01:28:09] Thank you.
[01:28:09] Yes, ma'am.
[01:28:11] What's up, Julie?
[01:28:18] There you go. We should be able to hear
[01:28:19] you now.
[01:28:25] Oh, you're breaking up.
[01:28:28] We're losing you a little bit.
[01:28:29] Yeah.
[01:28:30] I like I just want to be mindful of
[01:28:31] time, too. Cuz we got
[01:28:33] Okay. Julie, ask the fastest question of
[01:28:35] your life, my girl.
[01:28:38] No.
[01:28:41] The internet's so difficult. We can't
[01:28:43] hear you.
[01:28:45] Drop it in the chat and I'll make sure
[01:28:46] we get it.
[01:28:47] [laughter]
[01:28:47] Okay, Julie.
[01:28:48] Yeah.
[01:28:49] Um all right, Miss Lucy, what's going
[01:28:50] on?
[01:28:55] Where'd she go?
[01:28:56] Lucy, still here?
[01:28:58] Paging Dr. Lucy.
[01:29:06] Is she here?
[01:29:07] I'm looking. Yeah, she is here.
[01:29:12] Oh. Ah! Yay! I did it.
[01:29:15] There you go.
[01:29:16] How are you?
[01:29:17] I'm amazing, and thank you so much. And
[01:29:19] y'all know I love you. I will just get
[01:29:21] right to the point. I love you.
[01:29:24] How would you see that mastermind would
[01:29:27] change where I am compared to what I
[01:29:31] currently have access to with V Club and
[01:29:33] prior 6X access?
[01:29:38] Uh
[01:29:40] mastermind, the biggest difference is
[01:29:42] more attention
[01:29:43] because it's a smaller group, smaller
[01:29:45] proximity, different levels of
[01:29:46] conversations versus being in a a wider
[01:29:48] group. And then, um I will not be I'm
[01:29:52] not in V Club, and I'll be in this 6X
[01:29:54] sprint. I was so excited with everybody
[01:29:56] going through 6X, uh but then we would
[01:29:58] stay together. So, it's really
[01:30:00] tighter-knit community, deeper
[01:30:02] relationships, different conversations,
[01:30:04] and we'd have be able to have more
[01:30:05] conversations in a smaller group outside
[01:30:07] of the the bigger group at large.
[01:30:09] But the fundamentals, like we're not
[01:30:11] giving you more head knowledge. It's not
[01:30:12] like more tools. Like we give you all
[01:30:14] the tools. You know, tools just come
[01:30:16] with it come with the thing. So, it's
[01:30:17] really different level of conversations
[01:30:19] and more proximity and more access.
[01:30:23] Yeah, I'm trying to close that like I
[01:30:25] feel like I'm I have the knowing, it's
[01:30:27] the doing. So, I'm like trying to close
[01:30:29] that gap up.
[01:30:30] Yeah, and what what's holding you back
[01:30:32] from doing the doing? Is it just you or
[01:30:34] is it
[01:30:37] still a clarity thing?
[01:30:39] Um I
[01:30:41] I think like I I start to hear
[01:30:44] Mel and I start to hear you and I start
[01:30:46] to hear Kai, but it's still just like
[01:30:48] not [clears throat] putting quite all
[01:30:50] the pieces, you know, where it's like
[01:30:51] you make a video and then it's like,
[01:30:53] "Well, you didn't really have this
[01:30:54] matched up with this." And so, it's
[01:30:55] still just it's it's in the doing. It's
[01:30:58] in that constant feedback around
[01:31:01] Are you posting those videos?
[01:31:02] [clears throat]
[01:31:03] Yeah, I mean, just since April, I had
[01:31:06] 2,500 or 2,500 views in April. I had
[01:31:10] 370,000
[01:31:13] this month. So, it's working.
[01:31:16] [laughter]
[01:31:17] It's working. Okay.
[01:31:18] Massive jump, Lucy. That's a huge jump.
[01:31:22] That's like 300X. What are we talking
[01:31:24] about? So, even though you can hear,
[01:31:26] "Oh, do the hook like this." You still
[01:31:28] did it. You still posted it. We want to
[01:31:30] that. And the more you come to these
[01:31:32] calls, the more active like you let us
[01:31:34] just coach you, tweak you. The more you
[01:31:36] bring those videos and say, "Here's my
[01:31:37] goal. Here's where I'm at today." That's
[01:31:39] where we're the most effective at
[01:31:40] coaching. It's not for everybody here
[01:31:42] that's still on the call.
[01:31:44] The more you bring us something and say,
[01:31:45] "Look at what I did. Help."
[01:31:48] And we could just go back and forth
[01:31:49] esoterically about what you should or
[01:31:50] shouldn't do. Go do something and then
[01:31:53] come to the call with what you did. That
[01:31:55] is where we can be most effective.
[01:31:57] Yep.
[01:31:57] By far.
[01:31:58] I was trying to see like what level of
[01:32:00] jump would mastermind have from what I
[01:32:03] have access to now. And I know it
[01:32:05] depends on what I do.
[01:32:06] group so you probably get more access.
[01:32:09] Would be the answer based on your story
[01:32:11] and where I know you're at.
[01:32:12] Beautiful.
[01:32:13] Okay, I've got to jump. So good to see
[01:32:15] you.
[01:32:16] Bye. All right, you guys, what an
[01:32:18] amazing day five. I've so much love in
[01:32:20] my heart for each of you. I hope I get
[01:32:21] to see many of you on Monday and we're
[01:32:23] going to keep a good thing going, okay?
[01:32:25] The next six weeks are going to be
[01:32:26] absolutely amazing. If you're even on
[01:32:29] the fence or you have questions we
[01:32:30] didn't get to them, book a call with our
[01:32:31] team. They're so dope and they do not
[01:32:33] lead you astray. Like the integrity of
[01:32:36] our team is that is our number one
[01:32:37] virtue, okay? They will not lead you
[01:32:39] astray. So throw all your questions at
[01:32:41] them if you're even considering this. I
[01:32:42] would just love to be We would love to
[01:32:44] be a small part of your story. That's
[01:32:45] why we do this and I know that we can
[01:32:46] help and I know what's on the other
[01:32:48] side. Okay? So, love you guys. Go have
[01:32:50] the best day of your life, okay? Be a
[01:32:53] See you soon.