# AGENT TEACHS HIS FIRST CLASS AT STREAMER UNIVERSITY!!

https://www.youtube.com/watch?v=oC4YqOSvDYY

[00:00] Uh, first thing I would like to say is I know everybody's streaming, but if everybody keep talking and stuff like that and interrupt, it's going to make it very difficult to get through this.
[00:08] Um, I think y'all will learn something.
[00:10] Just lock in, bro.
[00:12] I know everybody's really excited because this is a great opportunity.
[00:15] I bet the views are looking good.
[00:16] You're meeting a lot of cool people.
[00:19] Uh, things of that nature.
[00:21] But, there's going to be a long time after this where you will hopefully still be streaming and hopefully still be succeeding.
[00:24] So, you want to learn some of these concepts and I'mma keep it as practical as possible cuz I want you guys to actually apply some of the stuff that's going on.
[00:31] Before we get started, who's been here that's been streaming for more than like 2 years?
[00:34] Right here.
[00:35] Right here.
[00:35] Right here.
[00:37] Okay, that's about half the class.
[00:40] Who's a newer streamer, like the last year or so?
[00:42] Okay, nice.
[00:44] Okay, cool.
[00:46] So, we got a little bit of everything.
[00:47] We're going to structure it like — quiet down.
[00:49] We're going to structure it like, um, zero to 1 million followers.
[00:51] So, we're going to start with the first bit from zero to 250,000 followers, then we're going to do the middle from 250 to 750,000 followers, and then beyond that.
[01:00] In the presentation, I'm going to tell you like what your team should potentially look like, what you should be spending your time, potentially your money on, and certain concepts and things you should be practicing and understanding in those different stages if you want to make it to the next and next level.
[01:12] All right?
[01:14] If you have any questions, just ask and we'll keep it pushing.
[01:19] All right, nice.
[01:20] So, first thing I want to start by saying is this is not easy.
[01:23] I know it's presented like it's easy and it looks really fun, but it's harder than you think.
[01:29] So, this graph, I thought it was very fascinating and it does kind of illustrate just how challenging being seen as a content creator could be.
[01:36] This graph is the subscriber count for Kai Cenat's Kai's Mind channel.
[01:40] His first upload was in December.
[01:42] He was at 500 subscribers in December with dozens of uploads.
[01:46] I'm talking about Kai Cenat.
[01:48] Now, granted he was uploading as almost like an experiment to see like uh he was just saying things that was on his mind.
[01:54] It wasn't super high appeal content.
[01:55] But, but interesting to think even one of the biggest people on the internet can upload dozens of videos to an unknown channel with under 500.
[02:00] subscribers.
[02:02] It wasn't until he promoted it in March where it got a huge spike and it reached half a million.
[02:06] So like if you're struggling and you've been doing it for a while, sometimes it's not necessarily you suck, it's just you haven't quite figured out certain concepts yet.
[02:13] So that's what I'm going to try and click.
[02:15] There's a lot of people here that's like super entertaining that I see, but it's not enough to be entertaining.
[02:20] We all have the entertaining friend that hasn't quite hit yet.
[02:24] And then we all have the friend that's maybe not entertaining that's been doing phenomenal.
[02:27] You just have to like Mr. Beast is not the most entertaining person, but he knows how to put together a good video.
[02:32] So in the same way we're going to talk a lot about other platforms because one thing you realize as a streamer, you you have to be on everything.
[02:37] If you're not on IG Reels, you sometimes you got to be on Facebook.
[02:41] You got to be on literally everything because that's how you're going to drive the people to your stream.
[02:47] All right, so talking a little bit about that today.
[02:48] We're going to start off in the zero to 250,000 followers.
[02:52] If you have zero to 250,000 followers on the platform you stream on, could you raise your hands?
[03:00] Under 250.
[03:03] On the main platform you stream on.
[03:07] Yeah.
[03:09] You don't stream.
[03:15] It don't matter.
[03:16] Just the main one, you know.
[03:18] Use the main one.
[03:18] All right, so you probably heard it before.
[03:20] I'm going to really kind of like drill it in.
[03:23] You have to apply short form.
[03:25] I'm not even joking.
[03:27] Like if you stream significantly less and did more short form, you would see significantly more growth.
[03:33] In this current stage, you and I'm going to give you guys some certain case examples.
[03:36] And I low-key I want to bust some myths too because some people have some misconceptions.
[03:39] Uh right, some people have some misconceptions.
[03:41] So Case was a really good example of someone who grew playing 2K content on TikTok.
[03:43] He was a 2K TikTok content creator.
[03:47] It doesn't feel like it cuz a lot can change in 2 years, but he was.
[03:50] And his channel blew up.
[03:52] He had some really big clips and he was able to transition that audience into streaming.
[03:55] You might think to yourself, okay, that was like two or three years ago.
[03:57] How about something more recent?
[03:58] Joe Bart.
[04:00] Joe Bart did a lot of like rants, commentary style content on Tik Tok.
[04:02] He
[04:04] was able to transition that content.
[04:05] He's one of the biggest streamers on Twitch right now.
[04:08] But it didn't happen overnight.
[04:09] He's someone that killed it on Tik Tok.
[04:11] One thing you notice about both of them, they're not just good on Tik Tok.
[04:13] They own it.
[04:16] These guys are demons at Tik Tok.
[04:18] So it's not enough to exist on the platform.
[04:21] To dominate it is how you make that transition.
[04:23] And you might be thinking, okay, Joe Bart Loki blew up on Tik Tok two years ago.
[04:26] Maybe a more recent example.
[04:28] Here's an example of somebody I found a few weeks ago.
[04:30] This is a guy that makes racing content that's probably not going to appeal to most people.
[04:36] He started with zero subscribers.
[04:38] Zero.
[04:38] He actually started with zero videos.
[04:41] All he did was post YouTube shorts.
[04:43] That's all he did.
[04:43] And they were really good.
[04:45] I'm talking he was getting two million views a short, two million views a short, one million views a short.
[04:50] Really like to me, super interesting content.
[04:52] If you're anywhere in the niche, then this type of content that you would want to watch.
[04:56] His first YouTube video, I took the screenshot a couple weeks ago.
[04:58] It had 680,000 views in two weeks.
[05:00] It is over a million now.
[05:02] His first YouTube video, 1 million.
[05:05] Views.
[05:06] That's where the translation is.
[05:07] It shorts and long form don't translate as good.
[05:10] It but it does on YouTube.
[05:12] So we'll talk a little bit about that.
[05:13] YouTube shorts translates to YouTube videos really well now.
[05:15] I disagree with that.
[05:17] You're wrong.
[05:18] No, I mean I've been doing this for 12 years.
[05:21] I'm not saying that I'm right.
[05:22] I just say I disagree.
[05:24] I've been doing this for 12 years and I have built so many different pages.
[05:26] And I'm not saying it doesn't work for him.
[05:28] I'm just saying I feel like I disagree that it works for.
[05:29] Well, well, we'll circle back to it at the end of the talk 'cause I'm going to explain a few other concepts, okay?
[05:35] Okay, so um when it comes to short form, this actually does apply just in general.
[05:39] You need some sort of hook, okay?
[05:41] I'm going to say something and it's going to sound a little pseudo and like theoretical, but it's not.
[05:47] It's very, very practical.
[05:49] Do you guys have an idea of what your audience wants to watch?
[05:50] Yeah.
[05:51] Only fans.
[05:51] Yeah.
[05:52] Okay.
[05:54] Now we're talking.
[05:55] Yeah.
[05:57] Being able to like put yourself in your audience's shoes is the biggest superpower a content creator have.
[06:00] Is it?
[06:00] The same way that being able to put yourself in a customer's shoes is the best power a business can have.
[06:06] Don't have an idea of what your community wants to see, you're going to airball a lot of shots.
[06:11] It don't mean you can't airball some shots.
[06:12] You're not going to hit everything.
[06:14] But, having a good hook is a good premise.
[06:16] So, like, I'm going to I'm going to show some examples of hooks that I think are really good in different ways, and then you can start to think about how you can apply that to your content.
[06:23] The reason why I say that is because when it comes to short form, if you don't have a good hook, you're setting yourself up for failure.
[06:29] You only have a certain amount of time to capture somebody's interest.
[06:32] So, what I what I would like to present is next time you're scrolling short form, next time you're even watching long form YouTube videos, I want you to think about what you're thinking about while you're watching it.
[06:45] What about it specifically is interesting?
[06:47] You will start to pick up a lot of strategies from the stuff you like that you can apply into your own content.
[06:57] Um Goodness gracious, Pudgy.
[07:03] No shirt, bro?
[07:03] All right.
[07:09] Dev, you can't you can't sit in this front row.
[07:10] You got to find somewhere else.
[07:12] Hey, quiet down.
[07:12] Quiet down.
[07:12] Quiet down.
[07:13] Quiet down, please.
[07:15] Hey, listen.
[07:16] This professor of the year of class of 2025 is one of the most important classes on our campus.
[07:22] Please listen.
[07:22] You not in elementary.
[07:24] You see people walking in, you allowed to talk to them.
[07:24] We ain't got nothing.
[07:26] Jordan.
[07:27] I made it.
[07:28] We don't know.
[07:28] We don't got to be waving at people coming in late.
[07:30] They came in late.
[07:30] I made sure to shut the door.
[07:32] Please.
[07:32] Go ahead.
[07:33] Thank you, Dean Sinette.
[07:33] Um, if you're really popular on a platform like some of you guys like Alyssa, you have a face that people have seen on TikTok a lot, you can use your face as a hook.
[07:42] You know what I'm saying?
[07:43] If you look at a lot of AMP videos, we just use our faces as the hook.
[07:45] So, like if for example, um, who here is like known for something that...
[07:51] Uh, Dove, what are you known for?
[07:52] Uh, having a son and food now.
[07:57] Okay, nice.
[07:57] Well, in that instance, you can use your face in certain context that apply to that, right?
[08:03] If somebody thinks you're really knowledgeable with money and you're doing a money topic, sometimes your face is going to be the thing that hooks people.
[08:08] So, you know, it doesn't have to be like a big thumbnail with a [ __ ] red circle, you...
[08:11] Know?
[08:11] Um, and then like you just have to the Well, we'll explain a little bit later, but it just has to be like an itch that you could hook.
[08:17] So, I got a couple examples here.
[08:18] I'm going to show you the good example first.
[08:22] Hopefully it works.
[08:25] There we go.
[08:32] Yeah, let me turn this [ __ ] up.
[08:34] Are these faces okay?
[08:38] Well, after making his apologies and claiming that he missed breakpoint, I thought we were done there.
[08:46] But, the very next race, I found myself next to him again.
[08:48] This time I'm driving a McLaren and in a tight battle of my own.
[08:52] He gets it squeezed onto a curb before making a move around the outside of another.
[08:55] Unfortunately, I get poor exit after he taps me on the rear, causing me into the snapping jaws of the cars behind.
[09:02] Suddenly, I find myself defending from four different drivers and start weaving to avoid giving a tow.
[09:06] Okay, so that's an example of a That's a very activating short.
[09:09] I can stick it down and explain to you guys all the reasons why, the angles, the voiceover.
[09:12] where he threw it to, where he got it back.
[09:15] But, then you can you can compare that.
[09:16] Let's short that guy like a million views to this short, which is the same concept.
[09:20] It's with somebody that crashed into him.
[09:24] Don't you do it.
[09:32] You mother
[09:34] I make it
[09:35] So, it's
[09:37] It's the same concept.
[09:38] He did the same thing.
[09:40] They both had the same experience.
[09:42] He's He's playing a racing game, somebody hit him.
[09:44] One guy went through the effort of getting all these cinematic shots, making sure you didn't have no chance for your attention get lost.
[09:47] Another person just played a clip.
[09:49] There's levels to this.
[09:49] You don't have editing skills like that?
[09:51] You got to find editing skills.
[09:53] And so like I will say we're going to get to it in a little bit, but a lot of the skills you hire for are actually things you should know.
[09:59] One, you're going to know someone's scamming you if you know how it's done.
[10:01] But then two on top of that, if they're not available and for some reason you need to get down and dirty, you should know how to edit a video, you should know how to edit a short, you should know how to do all the things you hire for.
[10:10] That's why um I know how to make lotion and [ __ ] that's the tone guy sitting here.
[10:13] So um I would like to say it's not always success and you always have to be trying stuff.
[10:17] So even the biggest streamers in the building, they miss sometimes.
[10:21] You can do some stuff that doesn't hit all the time, but you should always be applying a principle.
[10:26] So I started a gaming page, in my head I know what does that mean?
[10:29] The gaming page is at what?
[10:31] It's like at 30,000 subscribers right now.
[10:33] It's performing well views per video, but I'm not farming subs enough.
[10:35] What what should I do in that instance?
[10:37] Lean into shorts.
[10:39] So not only am I posting YouTube shorts consistently now, but I also created a gaming Instagram so I can apply more shorts and there's actually a pretty good conversion between Instagram reels and content off platform.
[10:50] Instagram is actually maybe the most underrated thing in content right now.
[10:54] Um so let me give you a couple examples of hooks.
[10:56] This is an example of a hook where the caption is what makes you intrigued in the content.
[11:06] You got to sign in.
[11:06] I mean I don't want to sign in, so.
[11:09] I think it's just the internet to be honest with you.
[11:14] [music]
[11:22] Yeah, so first of all that's prosthetics, it's not my real forehead.
[11:26] So
[11:33] Okay, but the premise is that once you read the caption, the bouncy says no hats, you got no choice but to [ __ ] stick around to see why the caption says that.
[11:40] The caption make you want to stay till the end.
[11:43] And you obviously can see the hat and this you know, it's implied that I'm going to review the hat, but by the time you finish it, you're like damn that was so crazy, maybe I'll watch it again.
[11:50] Now you loop somebody.
[11:52] Now you getting mad watch time.
[11:53] Feel me?
[11:53] So this is an example of an Instagram reel that we posted like last week that performed pretty well.
[11:58] Yeah, what's that?
[11:59] So a lot of my videos have POV like you're 27 and single so you're going on a solo date.
[12:03] Like I'm known for my mukbang and solo date.
[12:05] Do you think POV is like important?
[12:08] Do you think that's why the videos are hitting so much because POV is so relevant?
[12:14] It is impossible to answer without
[12:15] Knowing your audience.
[12:16] It is like super audience specific.
[12:18] So I would have to look at your specific audience and see why something may or may not hit.
[12:21] Cuz something that hit for you might not hit for the next person.
[12:24] Feel me?
[12:24] So this is a thumbnail hook where the actual thumbnail, the content of the thumbnail is what makes you want to watch.
[12:32] So this is a clip that I dead ass posted I repost it like every 3 months.
[12:33] But it was an intro I did for a 48-hour stream where I came down repelled from the ceiling.
[12:38] But you don't have to know any of that.
[12:40] It says crazy as Twitch intro.
[12:42] Why is it so crazy?
[12:42] Well, why is this guy repelling from the roof?
[12:44] So it adds like some interesting appeal.
[12:46] Who does it applies for?
[12:48] Is anybody that watch streams.
[12:50] Why is this better than any Twitch intro I've seen before?
[12:51] It might not even be the best.
[12:53] But it's a unique one.
[12:54] It's unique enough to where every time I post it, it does well.
[12:56] That's why I repost it like every 3 months.
[12:59] But in my opinion like now you're using a thumbnail, you're using a caption, you can use somebody's face.
[13:02] You can even use the um what do you call it, the description in the bottom of it to interest people.
[13:07] So like don't waste space.
[13:09] Everything they see is could be another reason they discard your content, right?
[13:12] Think about the way you consume content.
[13:14] You be scrolling.
[13:14] You're not paying attention.
[13:16] To nobody.
[13:18] You scroll, it could be someone you [ __ ] with, you might scroll past it.
[13:21] So it's not enough to know people.
[13:23] It's not even enough to make good content.
[13:25] You dead ass have to have have whole package.
[13:26] You know what I'm saying?
[13:27] Like once they watch the video, it has to be a good video, but you also have to package it to make it look like a real video if you want people to stick around.
[13:34] So, when you when you making certain videos, you have to pay attention to the analytics to see how it's performing to see what works better for you.
[13:41] Yeah, that's true.
[13:43] We'll get into that a little bit more, but that does apply.
[13:44] Yes, you're correct.
[13:46] Uh so, this is like to me this is obvious, but there's a chance that you might not already be doing it.
[13:51] So, let's say you're in fashion, right?
[13:52] Let's say you're in gaming.
[13:54] There's really no planet you shouldn't be on Tik Tok.
[13:56] You could type in gaming, you could click the three dots, you can click filter, you can go by like count, and you can go this week or this month.
[14:03] If you don't know what's popping in your genre in your field on Tik Tok in the last 2 weeks, you genuinely don't care about your job.
[14:09] That's what it feels like because if if this was any other context, you would pay attention.
[14:14] If you were athlete, you would kind of pay attention to the stuff you put in your body.
[14:15] If you're a
[14:17] Streamer, you should pay attention to the content that's performing.
[14:20] This is part of the job.
[14:22] Yo, could we quiet down, please?
[14:24] So, if you haven't been doing it, make it a habit.
[14:28] In fact, what I like to do is I literally create a separate TikTok, a separate YouTube where the only thing I do on it is research.
[14:34] So, I the algorithm specifically feeds me interesting unique creator stuff cuz that's the only thing I consume on it.
[14:40] So, I don't watch my usual videos on there.
[14:41] I specifically use it just to see what's hitting, what's working.
[14:45] Not just for stuff in your bubble, genuinely, you'll have so many bangers if you start looking at other bubbles.
[14:50] You know what I'm saying?
[14:51] It's interesting though.
[14:52] Like there are French streamers with 40,000 live viewers that you've never heard of.
[14:55] There are Spanish viewers with 50,000 live viewers you've never heard of.
[14:58] It's not that they're not big, they're just not in your bubble.
[15:00] There's a lot of stuff happening, it's not happening in this bubble.
[15:03] You guys are in this Stream University bubble.
[15:05] It's mad [ __ ] happening in the world.
[15:06] If you're not paying attention to all of it, you're missing out tremendously.
[15:10] So, like who are your favorite underrated streamers or creators that a lot of people don't know about but that you're like they're raw and they have a
[15:17] Lot of potential?
[15:18] Uh Alyssa, I I think she's fire over there.
[15:20] Uh Sub Urban's hilarious.
[15:22] Um Chibu didn't make it here.
[15:23] I wish he got picked, but she was really funny to me.
[15:26] Okay, so not me.
[15:28] Okay.
[15:29] Yeah, not me.
[15:31] Okay.
[15:31] Wait, did you want me to say you?
[15:31] [laughter]
[15:31] Okay.
[15:33] You're pretty great, too.
[15:33] Yeah.
[15:35] Yeah, I love your content.
[15:35] Yeah.
[15:38] What about this guy?
[15:40] All right.
[15:40] So, I would like to say there's a good So, okay.
[15:42] Certain things you can't learn without trying.
[15:43] It's facts, right?
[15:45] I mean, sure somebody could tell it to you, but sometimes actually experiencing it hits harder.
[15:48] So, you the YouTube shorts to YouTube videos is undefeated.
[15:51] First of all, YouTube shorts is the best way to get subs on YouTube, okay?
[15:54] And you might be saying like this is Stream University, why is he talking about YouTube and short form so much?
[16:01] It is impossible to grow as a streamer, okay?
[16:03] I don't know if you notice.
[16:05] You will not grow as a streamer by streaming more hours.
[16:06] In fact, you won't even grow as a streamer by making good content.
[16:10] You will only grow as a streamer if you're making good content and people can see it on all the platforms.
[16:17] You know what I'm saying?
[16:19] So, it don't matter how funny your clip was today.
[16:21] If [ __ ] not clipping it on Twitter and the TikTok's not sharing it, then I mean, nobody saw it.
[16:27] Your audience saw it, but they're already watching you.
[16:28] You feel me?
[16:31] So, get in the habit of trying to share some of the stuff that's happening not just on stream.
[16:34] The grind is not just more hours on stream.
[16:36] This is very prehistoric mindset, okay?
[16:40] The grind is having a moment and then find ways to share it with everybody.
[16:43] So, streaming you essentially now are a content creator.
[16:45] You're not a streamer no more.
[16:46] It's a full-on content creator.
[16:47] Uh what's that?
[16:48] So, how do you like do it with as to like you said that people are in their own bubble?
[16:53] So, how do you like get out of those bubbles?
[16:55] Like for instance, Speed, right?
[16:57] He has a big fan base because he gets out of his bubble.
[16:58] So, how do you make it so you're on How do you get out of your bubble?
[17:01] You just have to make an effort to consume different types of content that you may not particularly be interested in.
[17:07] It could be in a different language.
[17:09] It could be in a different font, but you just have to make a serious effort to you won't leave it by accident.
[17:14] If you let your algorithm, it'll keep you in that bubble cuz that's the stuff you like.
[17:17] You just have to start consuming
[17:18] Different things.
[17:19] That'll be on you low-key to just, you know, teach your algorithm a little bit.
[17:22] I got a question.
[17:23] What's that?
[17:23] Why do you think Kai only posts his shorts on YouTube but don't post them videos on Instagram Reels?
[17:29] I think he's I don't know.
[17:31] He's been talking about starting on Reels.
[17:33] Yeah, yeah.
[17:35] He's just been off for a while focusing on other stuff.
[17:37] So, but just because somebody doesn't necessarily mean it's good or bad strategy.
[17:40] It's kind of just what works for you.
[17:42] Being everywhere uh for the average streamers.
[17:43] I will also say sometimes things apply to the biggest streamers that's not going to apply to you.
[17:48] Like it might only work for them because they're them.
[17:50] Yeah.
[17:51] You get what I'm saying?
[17:52] So, like you be take it with a grain of salt when you see a really, really big streamer um doing something.
[17:56] It might not always It's worth trying stuff though, but it might not always work.
[17:59] Instagram Reels is OP.
[18:01] Are you post Who's Who's Who's posting on Instagram Reels here?
[18:04] Wise.
[18:07] Bro, if you are not brother, how do I tell you, right?
[18:09] A big deal.
[18:09] Let me tell you how Tik Do you remember Tik Tok 3 years ago?
[18:12] That is Instagram Reels today.
[18:17] And especially if you have an existing
[18:19] Audience on Instagram, it's cracked.
[18:20] Go up faster when you.
[18:22] Way faster.
[18:23] Not just on Instagram, but it just shares [ __ ] so well, Jeremiah.
[18:25] Yeah, I heard like posting multiple times on Instagram like.
[18:28] Somebody.
[18:29] You can.
[18:31] You can.
[18:31] It depends on your niche.
[18:33] I would say probably don't post more than one or two times.
[18:36] But um there's some people that post four, five times.
[18:38] It just depends on your niche.
[18:38] Some niches a lot more acceptable to spam post.
[18:41] Some niches you could dead ass post the same video every week for like the rest of the year.
[18:44] Be reposting your own content again and again?
[18:47] You can.
[18:48] You can.
[18:50] Like if enough time passes and a clip hit, all right, post it.
[18:51] Yeah.
[18:51] That's what I'm — that's my question.
[18:53] When I post on TikTok, they flag my content for unoriginal content.
[18:59] If it gets clipped, my clipper send me the clip.
[19:01] Mhm.
[19:02] And I have to appeal it sometimes.
[19:03] Okay, I will say.
[19:05] So, um all the social platforms don't like clipping culture.
[19:10] It's true, okay?
[19:11] And they're — it's probably going to get nerfed at some point.
[19:13] Most likely.
[19:13] They — they consider it unoriginal because it is technically not an original piece of content.
[19:19] The original piece of content is happening on stream.
[19:20] It's me though.
[19:20] No, I understand that, but it's still not original.
[19:23] Like you did it somewhere else.
[19:24] You're just repurposing it.
[19:25] So, we don't know how long this meta is going to exist for.
[19:28] But while it's here, you might as well take full advantage of it, you know?
[19:29] This is a crazy level of late.
[19:41] [laughter]
[19:42] Yeah, I'm already know.
[19:43] I'm already knowing gang.
[19:45] I'm already knowing.
[19:46] AJ, I have a question.
[19:47] What's that?
[19:48] You got like a different editor for like your gaming content style?
[19:52] Yes, but we'll talk about that a little bit later.
[19:56] Okay, so this is a like a good concept that I think everybody deserves to understand.
[19:59] A lot of people think the clip hit because it got views.
[20:02] All right, who here has had a clip that went viral and then nothing happened because of it?
[20:07] All right, this is common.
[20:08] Nothing happened.
[20:09] No, like no it didn't result in anything.
[20:11] Like yeah, it was a moment then it passed.
[20:13] You know what I'm saying?
[20:14] Like it went viral and you ain't make no money from it?
[20:16] Money, like it didn't transition to no views on the socials.
[20:20] I want you to pay attention to this
[20:22] and let me know what you notice.
[20:24] entire stream room into big ball pit. It
[20:26] was a lot of fun. But I left the house
[20:28] for a couple hours and balls have been
[20:30] pouring out the entire time.
[20:32] And you might think to yourself like how
[20:34] bad could it possibly be agent? It can't
[20:37] be that [ __ ] bad. 100,000 balls can't
[20:39] be that
[20:40] bad, right?
[20:41] King.
[20:43] [laughter]
[20:44] So, who cleaned it?
[20:45] Uh
[20:50] [laughter]
[20:52] Chris.
[20:53] No, he at the time he wasn't camera. He
[20:54] was doing something else. Um but if you
[20:56] notice if you notice in that clip
[21:00] your first thought is going to be like
[21:02] damn. First of all, your first thought
[21:04] is Kai's going to be mad. But then the
[21:05] second thought is going to be well, he
[21:07] does some That's a pretty crazy thing to
[21:08] do on stream. You know what I'm saying?
[21:11] The clip is actually useful to you if it
[21:14] makes people think I should show up to
[21:17] the stream.
[21:18] Oh, there's some cool things that happen
[21:19] on that stream. If you collect enough of
[21:21] those, they will genuinely start to show
[21:23] up to more of those streams. Here's a
[21:24] second example of
[21:26] uh
[21:28] the same thing. Is it going to let me
[21:30] click this X today?
[21:34] So, you're going to watch this clip and
[21:36] you're going to think to yourself
[21:39] oh, he's doing a 48-hour stream. Maybe I
[21:42] should tune into it. So, your clip
[21:44] should naturally make people want to
[21:46] come to the content. You know what I'm
[21:47] saying? In fact, usually before I do a
[21:49] marathon, I'll at least do it some sort
[21:50] of simple Tik Tok saying like, "Yo, I'm
[21:52] surviving in the Amazon for 48 hours."
[21:58] We've got company.
[22:01] So, point is is a clip can get views,
[22:03] that's cool. But the clip should get
[22:04] views and make people think, "Damn, I
[22:05] should show up to this."
[22:07] You know what I'm saying? So, if your
[22:08] clip got views and it makes people think
[22:09] this guy's a [ __ ] [ __ ] then it
[22:10] didn't do you much good. In fact, it
[22:12] probably did you some harm. There's
[22:13] going to be some mad people on Twitter
[22:14] and [ __ ] that just think you're a way
[22:15] that you're probably not.
[22:17] All right.
[22:18] I got a question for you.
[22:19] Okay.
[22:20] I feel like I've grown at least six
[22:22] clipping pages. I know how to do it
[22:25] crazy good. I can get millions of views
[22:26] off of this captions.
[22:27] Yeah.
[22:28] Why do you think I feel like for me
[22:30] personally, and I heard a lot of people
[22:31] say it, why do you think when it comes
[22:33] to like Twitch
[22:33] Yo, let's hear her question.
[22:34] Why do you think when it comes to Twitch
[22:36] specifically, it's so hard to grow?
[22:38] Because I can get millions of views and
[22:40] understand the algorithm on all the
[22:41] platforms cuz I've mastered that. But to
[22:44] actually get them over, I have mastered
[22:46] the the everything that you said, but
[22:48] it's hard to get them over because I
[22:49] feel like Twitch doesn't push you out.
[22:51] You have to collab and
[22:52] Yeah.
[22:53] So, the clips to me, from me personally,
[22:55] it doesn't translate versus like
[22:58] We could We could talk about the after
[23:00] cuz being able to That's a very deep
[23:02] topic, but some of these concepts will
[23:04] help. Being able to apply short form and
[23:05] then what we'll talk about a little bit
[23:06] later, these will help, okay?
[23:08] All right, when it comes to
[23:09] understanding content, this is going to
[23:11] sound like the simplest thing you heard
[23:12] today, but on God, half the room is not
[23:13] doing it, okay?
[23:15] A lot of people have the balls to do
[23:16] this part right here. You hit the live
[23:18] button, all right? And that's actually a
[23:19] big first step. A lot of people think
[23:21] about it, they actually don't hit the
[23:22] live button. But then after that, a lot
[23:24] of people skip this part.
[23:26] They feel it out, but they don't
[23:27] actually look, they don't actually see
[23:29] what the chat was saying. They don't see
[23:31] what the numbers was doing. They don't
[23:32] actually analyze the content to see if
[23:33] it performed. But sometimes they do.
[23:36] And then they still don't do this part,
[23:38] which is make the actual adjustment.
[23:40] What this looks like is, do we have any
[23:42] gamers in here that do gaming content?
[23:44] Right? Let's say you're playing
[23:45] Valorant.
[23:46] All right? Boom, you just did the
[23:48] content. You analyze the content. You
[23:50] know, your stream doesn't like Valorant,
[23:51] okay? Maybe it's falling off, it's
[23:52] washed now, we don't know, okay?
[23:55] You actually aren't making the
[23:56] adjustment. I've seen it so many times
[23:58] where it's like people are sabotaging
[23:59] themselves because there's something
[24:00] they want to do and it's technically not
[24:02] in line with what their chat wants to
[24:05] see. You're streaming. At the end of the
[24:07] day, when you stream, you either
[24:08] entertain or inform. So, if you're an
[24:10] informative [ __ ] then you could, you
[24:11] know, spew the knowledge, share, help
[24:13] people. But if you're an entertainer,
[24:14] you actually genuinely have to
[24:15] entertain. If you're doing something
[24:16] [ __ ] don't want to see, you're not
[24:18] entertaining. You're actually just
[24:19] selfishly entertaining yourself. But
[24:21] which is okay if you don't care about
[24:23] growth. But if we're here to talk about
[24:24] growth and you want to grow, it has to
[24:26] look like this and genuinely making that
[24:28] adjustment.
[24:30] So, what would that adjustment look
[24:31] like?
[24:32] Like not doing Valorant.
[24:34] Like trying something else. You have to
[24:36] explore. While things are going well,
[24:37] you have to explore. So, if things don't
[24:39] go well with that anymore, you adjust. I
[24:41] used to be in the 2K community. I knew
[24:42] what it was like to rely specifically on
[24:44] one game. It sucked. If the game was
[24:46] ass, what happened? Views were down.
[24:47] Nobody cared. It didn't matter how much
[24:49] they liked me. They wasn't going to
[24:50] watch content for a game they didn't
[24:51] care about. You know what I'm saying?
[24:53] You learn that lesson the hard way. And
[24:54] then once you get the momentum back
[24:55] again, now you start AMP. Now you start
[24:58] doing different types of content. You
[24:59] have to learn from these situations.
[25:01] Okay, so I kind of have that problem
[25:03] right now. Like I feel like I'm stuck in
[25:04] one game.
[25:05] Yeah.
[25:05] So, did you just like experiment and
[25:08] just do other games that were popular or
[25:10] like what kind of things did you do? Did
[25:12] you do things that were like trending?
[25:14] Yeah, so you're if you want to do games
[25:16] that you think have the same audience as
[25:18] that one and try and create some appeal
[25:20] into that game. So, what game do you
[25:22] play?
[25:22] Marvel Rivals.
[25:23] So, you maybe like I mean Overwatch
[25:25] would be a shitty game to go to, but um
[25:28] essentially
[25:30] I appreciate it. So, essentially you
[25:32] want to find a game that has a similar
[25:33] audience and try and create the most
[25:35] high appeal stuff you can lead with to
[25:37] make people think like, "Hey, this is
[25:38] not so bad."
[25:39] Would you do like multiple games at the
[25:40] same time? Like if it
[25:42] Explore like what Jinxsy did was a
[25:43] really good example. We'll talk about it
[25:44] in a second where um he did Rainbow Six
[25:47] non-stop, right? But now he could do
[25:48] kind of do whatever he wants. He didn't
[25:49] start that way. Like he he experimented
[25:52] a little bit with certain games that had
[25:53] similar communities and then he was able
[25:55] to now he's so variety, he could play
[25:57] any game and it's going to pull. So,
[25:58] it's a little bit of strategy to it.
[26:00] Thank you.
[26:00] But a lot of what's going to work for
[26:01] that is being able to see what other
[26:03] people did. Back when I was making 2K
[26:05] content, I there was a few people that
[26:06] pivoted away from 2K content.
[26:08] Yeah.
[26:08] And I studied the [ __ ] out of that. Like
[26:11] I was on their page like they he dropped
[26:13] this video, then he dropped this video,
[26:14] and then he went over there and did
[26:15] that. Feel me? But that informed me. So,
[26:18] most of the time the stuff you're doing,
[26:20] people done it before.
[26:20] Okay.
[26:21] Follow the blueprint.
[26:22] Thank you.
[26:25] All right. Speaking about that,
[26:27] um who here is not in a niche? You just
[26:29] do whatever, whenever.
[26:31] Okay.
[26:32] All right.
[26:33] I think I don't
[26:34] I don't know.
[26:35] I mean like
[26:37] So, I will say the people that are in a
[26:39] niche, you have a higher likelihood to
[26:41] grow faster. There's other variables
[26:43] that can matter, but being in a niche
[26:44] helps a lot because it makes your
[26:46] content undefi- like definable. When
[26:48] people look at you, they want to think,
[26:49] "What's Suburb Baby content about?" If
[26:51] they can't put a on a word on what his
[26:53] content's about, they're going to
[26:54] struggle to
[26:56] to [ __ ] with that content straight up.
[26:58] And when when you can identify what
[26:59] something is, it's easier to identify
[27:01] with it. Like if I say Easy's a really
[27:04] nice person, I like watching streamers
[27:06] that give me a good vibe, now I know
[27:08] that's the type of content that I like.
[27:09] You have to be identifiable. Being in a
[27:11] niche makes that a little easier. It's
[27:12] not necessary, but it genuinely helps.
[27:14] Let me give you some examples. Jynxzi,
[27:16] we talked a little bit about him a
[27:17] second ago. He grew exclusively on
[27:19] Rainbow Six. He wouldn't touch another
[27:20] [ __ ] game, right? Now he could play
[27:22] whatever game he wants. He could have
[27:23] went IRL, he could have did a whole lot
[27:24] of [ __ ] but he wasn't into that.
[27:26] Daequan is another good example. I don't
[27:27] know how many OGs here know Daequan. All
[27:29] right, he's one of my favorite content
[27:30] creators. Before he ever had a gaming
[27:32] channel, he had a a voice over skit
[27:34] channel.
[27:35] And he dominated, he had millions of
[27:37] subscribers. It wasn't until he
[27:38] dominated that field, he pivoted to
[27:40] something else. You'll see a lot in
[27:41] entertainment. 50 Cent dominated music,
[27:43] right? Then he's like, "Oh, what do I
[27:45] want to do next? I'm bored." Now he goes
[27:46] into film, he dominates film. Now he can
[27:48] do next. Be transitioning out of a niche
[27:51] before you conquered it. You can, but
[27:54] there's going to be a trough where
[27:55] things look a little ugly, you know,
[27:56] money slow down, views slow down. You
[27:58] could do that, I've seen it happen. Ron
[28:00] is a good example, right? Or Ron had a
[28:02] dip, but then he was good enough to
[28:04] where he was able to bring it back, and
[28:05] now like I saw him at 110,000 people at
[28:07] 4:00 a.m. yesterday. So, it doesn't mean
[28:09] you can't pivot out of niches. Sometimes
[28:11] niches scare people cuz you think, "Oh,
[28:12] I'm a creative soul. I don't want to do
[28:14] one thing. I don't want to be in a box."
[28:16] Sometimes the box is nice. And just so
[28:17] you know, even when you don't think
[28:19] you're in a box, you just happen to be
[28:20] in a big box. Everybody's in a box.
[28:24] Uh Duke and Speed good examples of two
[28:27] NBA 2K content creators that grew to the
[28:30] peaks in their games before they
[28:31] transitioned into other stuff. Duke
[28:33] doing lifestyle stuff and Speed
[28:34] obviously doing the IRL streaming.
[28:38] Uh okay, this is like pretty practical.
[28:40] Um the biggest streamers are doing it,
[28:42] and it's not a secret. The guy that's
[28:44] synonymous with YouTube is streaming on
[28:45] Twitch. The guy that's synonymous with
[28:47] Twitch is now streaming on YouTube. It's
[28:49] not an accident. Like they're watching
[28:50] what's happening and they're making
[28:51] adjustments. Streaming exclusively to a
[28:53] platform that's not paying you is just
[28:55] like it's kind of like only playing on
[28:57] PlayStation, but you could afford a Xbox
[28:59] and a PC. Like you can, but you're going
[29:00] to miss out on some stuff. So, you might
[29:02] as well stream on all of it. We're on
[29:03] YouTube and Twitch right now.
[29:05] But how can I do Twitch and Tik Tok
[29:07] because Tik Tok
[29:08] You can do that, too.
[29:09] A lot of people A lot of people do that,
[29:10] too.
[29:10] Like on this on this
[29:12] Yeah, yeah. It's just like the issue
[29:13] with Tik Tok is if you say [ __ ] one
[29:14] time, you're out of there.
[29:16] Yeah, yeah, yeah. So, that's for me it's
[29:17] like yeah.
[29:20] Nah, it's fried.
[29:22] Yeah.
[29:23] [snorts]
[29:25] Kai's niche?
[29:28] Early days, Kai did a lot of prank
[29:29] content. Door Ding ding dong ditches and
[29:32] stuff like that. He He was on campus. He
[29:34] was doing a lot of like um dating type
[29:37] of style content. Then he was with us in
[29:38] AMP, and then he started doing like IRL
[29:40] content. So, like everyone kind of
[29:41] starts a niche. Kai's a little bit of a
[29:43] hybrid, though. I wouldn't say he was in
[29:44] a clear niche.
[29:46] Yes.
[29:46] I I switched my niche fully.
[29:49] That's good. And you
[29:49] I used to be hot tubs with girls. I was
[29:51] like slapping ass, hot
[29:52] Yo, quiet down. Quiet down. Everybody
[29:54] listen to him.
[29:54] I always raised girls, mad [ __ ]
[29:56] slapping ass, you know what I'm saying?
[29:57] Like
[30:02] Nah, he's good.
[30:04] He's not talking to you, though.
[30:06] Yeah, I switched it to all dude content,
[30:08] and I chill with the bros and have fun.
[30:10] [laughter]
[30:15] [cough]
[30:15] All right.
[30:16] [clears throat]
[30:17] In this stage, if you have under 250,000
[30:19] followers,
[30:20] it's going to be tempting to stream
[30:22] more, to come up with stream ideas. I
[30:24] promise, you need more short form ideas.
[30:26] This is what your day should look like.
[30:27] You should genuinely be spending 60% of
[30:29] your day on short form. This is not an
[30:30] exaggeration. This is not shock value.
[30:32] In fact, it might be a understatement. I
[30:35] would dedicate maybe 40% of your time to
[30:36] streaming, 60% of your time to shorts.
[30:38] If you don't have a shorts person,
[30:40] that's okay. Make them yourself.
[30:42] Is that is that clips?
[30:43] Yes. Yes, shorts, TikTok, IG Reels, all
[30:45] that. Yes.
[30:46] Does he do it on your platform or can it
[30:48] be on other clippers' platforms?
[30:49] It could be it could be wherever. As
[30:50] long as people post it. Yeah, cuz shorts
[30:52] barely make any money anyway.
[30:53] All right. So, this is Okay, I'm going
[30:56] to do this for every stage just so you
[30:57] guys get a sense cuz I know hiring is
[30:58] like a little bit of like nobody talks
[30:59] about it. But, um this is what my team
[31:01] looks like. So, I have an operations
[31:02] guy.
[31:04] Yeah, he's in a tone suit. Uh
[31:06] we got creative and camera, Marcus, but
[31:08] he's club director.
[31:09] What does the operations guy do again?
[31:10] Uh he just Operations like get [ __ ]
[31:12] done. You know what I'm saying? So,
[31:13] like, "Yo, we actually needed a stand
[31:14] built." He's getting a stand built. "We
[31:16] need this for stream. We have this idea.
[31:18] Let's pull this off." He's the one that
[31:19] makes ideas. Like, he gets the physical
[31:20] things to make ideas happen, right?
[31:22] Tech, if you do Who who who does like a
[31:24] lot of IRL streams primarily?
[31:26] All right, there's a world where you
[31:27] might eventually need a tech person.
[31:28] Like, if you start going to Amazon to
[31:30] survive and you know, you have all these
[31:32] sets you want to create and you have all
[31:33] these segments, there's a world where it
[31:34] might be helpful to have a tech person,
[31:35] but not at this stage. A manager, this
[31:37] is the person manager or agent. They
[31:39] want to get you deals. They help you
[31:40] with stuff, you know what I'm saying?
[31:42] Like, from time to time, day-to-day
[31:43] things as well. Assistant, I know it
[31:45] sounds like assistant is like a luxury,
[31:47] but if you're making like over a million
[31:49] dollars a year, I don't know how many
[31:50] people here I don't want to pocket watch
[31:51] everybody, but
[31:53] there's a
[31:54] A you will hire an assistant and you
[31:55] will go, "Oh my god, I've saved myself
[31:57] so much time." What are you going to do
[31:58] with that time? Put it back into the
[31:59] content. But, so you're making way more
[32:01] than you're paying an assistant because
[32:03] you freed up your time. So, assistants,
[32:05] I know it seems like an extra, but
[32:06] genuinely is probably one of the most
[32:08] functional roles, but not yet. A channel
[32:10] manager/editor, they can help with
[32:12] shorts, but primarily these are people
[32:13] running your YouTube channel. You don't
[32:15] necessarily need that yet.
[32:17] Shorts, this is actually the main thing
[32:19] I would suggest. If you do have some
[32:20] extra bread and you're looking to grow
[32:23] as a streamer, this is the main thing I
[32:25] would try to invest in, okay? And then
[32:27] accountants and lawyers, once you get to
[32:28] a point people sue you for everything.
[32:30] So, you might potentially need one, but
[32:31] not at this stage. So, next stage,
[32:34] this is like a little little of the
[32:35] middle ground. In this stage, YouTube is
[32:37] the game. If you do not start doing
[32:39] YouTube, I promise once you become a
[32:40] bigger content creator you'll be like
[32:42] I have no YouTube presence. I'm an idiot
[32:44] for not starting earlier. So, this is
[32:46] the point where every time you do a
[32:48] stream, you're not just thinking clips,
[32:50] you're thinking, "Hold on, what's the
[32:52] video? What's the thumbnail title going
[32:53] to look like? What am I going to How am
[32:55] I going to post it? Feel me?" And this
[32:58] is going to be a big part of your
[33:00] distribution. One thing you'll learn
[33:02] once you get good at YouTube, YouTube's
[33:03] ceiling is significantly higher than
[33:05] every other platform by long shot. Like
[33:07] I want to talk about it. If you want to
[33:08] be a huge content creator and you're not
[33:10] on YouTube, you're not that big. It's
[33:12] just that simple. Even if you look at
[33:13] Kai before he started co-streaming, his
[33:15] Constellation Live channel was pulling
[33:16] millions of views per video.
[33:18] All of the biggest streamers have huge
[33:20] YouTube presences. That's not That's not
[33:22] an accident. So, not only does it have
[33:24] the highest ceiling, you stand to make
[33:25] the most money from long-form content,
[33:28] you your appeal is a lot more global. In
[33:30] Twitch, you know, Kick, and even YouTube
[33:32] streaming culture, it's very bubbly,
[33:34] right? Your audience is going to be
[33:35] people that's American, maybe speak
[33:37] English, maybe potentially more black.
[33:39] But on YouTube it's like everybody
[33:40] watches it. Everybody. And when I meet
[33:42] people that I'm like, "Damn, I wouldn't
[33:43] expected you to watch my content." They
[33:45] actually don't watch the streams, they
[33:46] usually watch the YouTube, okay?
[33:48] Uh and the good thing about YouTube is
[33:50] there's no end. It could eat 24/7. You
[33:52] go to sleep, you wake up, the video got
[33:53] more views. So, when you create content
[33:55] that's evergreen, you're not just
[33:57] winning while you're live. It's just
[33:58] winning 24/7.
[34:00] What did I say, Agent?
[34:01] Yeah. So, I want to give you an example.
[34:03] If If you guys have a Ludwig class at
[34:05] some point, please lock in. This is
[34:07] neutral, one of the best executors of
[34:09] YouTube content. I want you guys to
[34:11] really lock in. I mean try and analyze
[34:14] the first minute of this video.
[34:20] Let's see if I can
[34:22] That so many people have bought Magic
[34:24] Chameleon. For reference, that is more
[34:26] than Mario Kart World did in the first
[34:28] few months it came out. Magic Chameleon
[34:30] only came out a few weeks ago. In fact,
[34:31] it's more than Street Fighter 6 has done
[34:33] in 3 years, and it's more people than
[34:35] subscribers I have, and that's a free
[34:37] button to press that I want you to press
[34:39] now. But, it got me thinking. It's a lot
[34:41] of fun to play with your friends and
[34:43] pick a cringe spot if you want to win,
[34:45] or maybe just do a funny spot that
[34:47] usually doesn't end up working out. But,
[34:48] what if you had actual professionals,
[34:50] aka artists? How would they do? To find
[34:53] out, I employed the help of my good
[34:54] friend Squeaks to be static hunters, and
[34:56] we would chase down from
[34:58] If you go If you
[35:01] Okay, so I will. If you look through
[35:02] your YouTube, there's probably not a
[35:03] single video that any of you guys did
[35:04] that. He's just the best executer right
[35:05] now. And the crazy part is is like
[35:08] Ludwig is not like a Kas Snider speed.
[35:11] Like, obviously no disrespect, but he's
[35:13] pulling numbers like them on YouTube.
[35:15] This is not an accident. That's a gaming
[35:17] video. He could have just started with
[35:18] the start of the game. Instead, he did
[35:20] this whole post commentary. He played
[35:22] music in the background. He was cutting,
[35:24] zooming to things. You're visually
[35:25] stimulated, but then the words he's
[35:27] saying is hooking you. What do you mean
[35:28] I'm playing with professional artists?
[35:30] That's just a good concept. Not only did
[35:32] he get the good concept, the thumbnail,
[35:34] the title, the packaging is good. Once
[35:35] you click on it, he's hooking you. So,
[35:37] you're like, "Damn, not only did he give
[35:39] me context in case I don't know what the
[35:41] game is, but now I'm hooked. I want to
[35:42] know what the best people do." He's
[35:44] visually showing the painting. It's like
[35:47] It's like maximum stimulation, and then
[35:49] there's going to be the release where
[35:50] the game starts, but now you're hooked.
[35:52] You get what I'm saying? So, when you
[35:53] want to look at mastering YouTube,
[35:55] mastering hooks in long form, I I
[35:57] generally don't know if there's a better
[35:58] person than Ludwig to do that.
[36:01] Uh and then here are some examples of
[36:02] good thumbnails. So, dumbest spots in
[36:05] Mecca Chameleon. Simple title, you know,
[36:07] a circle and a and a arrow. Couldn't be
[36:09] that hard. But,
[36:10] when you put yourselves in the
[36:11] audience's shoes, you're scrolling
[36:12] through, you're going like, "Where? I
[36:14] don't see anything." Boom, that's it.
[36:15] "Where? I don't see anything. Let me
[36:17] click the video. That looks like a crazy
[36:18] spot." Right? This is an Ash Alk video.
[36:20] Ash is one of my favorite YouTubers and
[36:22] now streamers. And this is one of his
[36:24] funniest videos. I'm I'm I took a racist
[36:26] to the most dangerous hood in America.
[36:28] And not only was the content phenomenal,
[36:30] it was like a double prank where like he
[36:32] was frying people. It was like a really
[36:33] really good video. But on top of that,
[36:35] this guy looks petrified and he's
[36:37] surrounded by people that you can make
[36:39] contacts of or in the hood. It's just a
[36:41] good video. So, you should be looking
[36:44] when you're watching streams, when
[36:46] you're watching YouTube videos,
[36:47] don't just click the the thumbnail.
[36:50] What about the thumbnail made you want
[36:51] to click it? If you're not asking
[36:52] yourself that question, you actually are
[36:54] just zombie consuming content. You're
[36:56] not You actually haven't learned
[36:57] nothing.
[36:58] You know what I'm saying? Like, who here
[36:59] has a passion outside of streaming?
[37:02] Like, what's your passion?
[37:03] Um, I like to read.
[37:04] Read.
[37:05] And music. Sometimes when you're
[37:07] listening to music, do you feel like,
[37:08] "Oh my god, I wish he would have done it
[37:10] like this." Or you think about, "Why did
[37:11] he do it in that note?"
[37:12] Yeah.
[37:13] Because
[37:14] it's a different story. Cuz became you
[37:15] know you're a student of music. If
[37:16] you're watching film, now you want to
[37:18] analyze the lighting and why did they
[37:20] frame it like that? And oh, who did the
[37:22] score in the music? If you're not
[37:23] thinking like that as a streamer,
[37:26] is it really a passion? I'm telling you.
[37:27] Like, you should be looking at it be
[37:28] like, "Damn."
[37:31] He went crazy. She went crazy. What made
[37:33] that so appealing to me? You will learn
[37:35] so much by simply asking that question.
[37:37] Is your favorite YouTube video
[37:39] I mean favorite YouTube channel you
[37:40] think is a better place to have like
[37:42] highly edited videos like on some like
[37:43] Ludwig stuff from your streams or like
[37:45] If it's peak content and you can afford
[37:47] it, I'd say yes. You don't have to do it
[37:48] for every video.
[37:49] But for the one where you was outside in
[37:50] the uh
[37:51] We didn't do that. No. No, no, I'm not
[37:53] going to lie. That's why I used the
[37:53] Ludwig example. I can do better. Yeah.
[37:55] So, if you hired an editor,
[37:57] then I would have them arrange it in a
[37:58] way. But it doesn't have to look that
[38:00] crazy. Sometimes it could just be a
[38:01] cliffhanger, right? Of like the most
[38:03] interesting part that complements the
[38:05] title and the thumbnail and then the
[38:06] video starts. It don't have to be crazy
[38:07] well edited like that, but take those
[38:09] steps in that direction. It's going to
[38:10] help a lot.
[38:13] He wants me to tell you what you're
[38:14] looking for in the video.
[38:15] Okay. All right. All right. In this
[38:16] stage,
[38:18] you might want to manager. You're You're
[38:20] to start getting certain brand deals,
[38:21] certain opportunities. You get into that
[38:22] point, 250 to 750. Yo, can we quiet
[38:25] down, please?
[38:26] This is 250 to 750,000 followers.
[38:30] Yes.
[38:31] So, you might want a channel editor.
[38:33] This is someone that's going to manage
[38:34] your YouTube channel. So, you can give
[38:35] them pointers, post this content today.
[38:38] My man YouTube man My editor right now,
[38:39] he knows he posts this as soon as
[38:41] humanly possible on the YouTube. So, not
[38:42] only do the stream get the content, you
[38:44] know what I'm saying? Might be a clip
[38:45] that comes from here, but then we're
[38:46] going to post it on YouTube and it's
[38:47] most likely going to perform well on
[38:48] there.
[38:55] Uh
[38:56] Yeah, it's like it's like it's it's a
[38:58] VOD on your channel. So, and if you're
[38:59] using IRL tool kit, it'll they'll save
[39:01] it in the cloud up there, too.
[39:03] Uh and then when it comes to how you
[39:04] spend your time, okay? You're still
[39:06] spending a large portion of your time
[39:07] using shorts and streaming, but now you
[39:09] want to spend time making things happen,
[39:11] operations, coming up with segments,
[39:13] thinking of things that are higher
[39:14] appeal, more interesting, right? You
[39:16] want to spend 5% of your time on
[39:17] business, reaching out to brands,
[39:19] building relationships. This is that
[39:21] This is the stuff that we're going to
[39:22] get into a little bit later that's going
[39:23] to fund some of the stuff you do. And
[39:24] then also, you want to be spending a
[39:25] good amount on long form. But, if you
[39:27] have a channel manager, you won't have
[39:28] to spend too much in this area. If you
[39:29] don't have a channel manager, it might
[39:30] look a little bit thicker.
[39:32] Okay? And now we're getting to the 750
[39:34] to 1 million range.
[39:36] Okay. All right. In this range,
[39:39] congratulations. You can finally stream
[39:41] more, okay?
[39:43] Which might always be a good thing.
[39:44] Sometimes you don't want to be a volume
[39:45] streamer doing 12 hours a day, it's a
[39:46] burnout. But, in this If you want to
[39:49] think to yourself, what like Let me give
[39:50] you a couple examples. Like, in this
[39:52] context, let let's use Lacy for example.
[39:54] Lacy has a channel manager, he has
[39:56] editors, he has managers, he has all
[39:57] that stuff. There's really no reason why
[39:59] he can't maximize his time streaming
[40:01] here and even after here. So, like as a
[40:03] really big streamer, it makes sense to
[40:04] dive more of your time into streaming.
[40:06] That's going to result in more clips,
[40:07] that's going to result in more revenue,
[40:09] that's going to result in a better
[40:10] connection with your community, but I
[40:11] wouldn't pre this before you did all the
[40:13] other stuff. Building the community
[40:15] exclusively on them streaming platforms
[40:17] is very, very challenging. So, if the
[40:19] goal is growth, spending time off
[40:20] platform first is the best way to do it.
[40:24] All right, couple fun facts. We talked
[40:25] about it earlier, co-stream everything,
[40:27] please, for love of God.
[40:28] Um, if you guys want to reach out to a
[40:30] certain content creator, Instagram's
[40:31] actually the best way to do that. On
[40:32] your story, @ them, it shows up in their
[40:34] notifications, and most of the content
[40:36] creators I know look through that. So,
[40:37] even if And And you'll see it, they'll
[40:39] be in your views. So, like if there's
[40:40] something you want to say to somebody,
[40:41] don't spam them, obviously, but like
[40:42] that's probably If I knew like there's
[40:43] one way I want to reach somebody, I'd
[40:45] literally put up a story and then @
[40:46] somebody. You could literally privately
[40:47] do it, too, so they're the only ones
[40:48] that see it. But, if you want to
[40:50] specifically make sure that someone
[40:51] specifically sees something, that's the
[40:52] best way to do it. Twitch stories are
[40:54] very underrated. I actually don't use
[40:55] them. Kinda when I told me this last
[40:57] week. And he used them for every stream.
[41:00] You know what I'm saying? If there's a
[41:01] stream he wants to hype up, Twitch
[41:02] stories send a notification to your
[41:04] Twitch followers. So, now they know when
[41:06] the stream is going to happen. That's
[41:07] elite. Instagram communities, super
[41:10] underrated, especially if your
[41:11] community's already on Instagram. I know
[41:13] Twitter comes are leaving soon, so if
[41:15] you're looking for an alternative, I
[41:16] made an Instagram community. I
[41:17] personally couldn't be bothered with
[41:18] Reddit or Discord.
[41:20] And the more you study, the more you
[41:23] win. I promise. If you are not studying,
[41:25] you will win less. This is facts. You
[41:27] could be the most entertaining person in
[41:28] the room, but if you are not paying
[41:30] attention and studying the content
[41:31] that's performing on your channel and on
[41:33] others, you will be limiting yourself.
[41:35] This is factual.
[41:38] In this section,
[41:40] you want to spend a large percentage of
[41:42] Yeah, could we quiet down, please? In
[41:44] this section, you want to spend a large
[41:45] percentage of time on strategy. What
[41:47] direction are we headed? What's some
[41:48] fire [ __ ] I could do for the summer?
[41:49] What's the rollout going to be like? You
[41:51] know what I'm saying? You want to spend
[41:52] a large portion of your time streaming.
[41:54] The streaming is the the top funnel. You
[41:56] go live, the clips eat on socials, you
[41:59] post it on the YouTube. The more you
[42:01] stream, the more content gets
[42:02] disseminated everywhere.
[42:03] You want to spend a good amount on the
[42:04] business side. Ideally, you don't have
[42:05] to do too much cuz you got managers and
[42:07] agents and things of that nature. And
[42:09] then, uh, 10% is now managing. You have
[42:11] a team. You actually have to manage
[42:13] people and you got to arrange your team
[42:15] however you want. It genuinely really
[42:17] depends on the type of content you do.
[42:18] My content's really variety. We use some
[42:20] IRL, some gaming. We do a little bit of
[42:22] everything. So, this is the layout that
[42:24] I found was compact enough to where my
[42:26] It's not too much people cuz then you
[42:27] got to travel with everybody and stuff
[42:28] like that. But, it's it's like you're
[42:30] not bottlenecked. I don't have to think
[42:32] to myself, "Oh my god, I wish we had
[42:33] another hand." You know what I'm saying?
[42:35] So, the teams are super specific to the
[42:37] content that you do. There's no ideal
[42:39] formula. I would always recommend if you
[42:42] know a bigger streamer, ask them. Before
[42:44] I made a hire, I called Ludwig. "Yo,
[42:46] Ludwig, what you think about this? Yo,
[42:47] Kai, what you think about this? Phantom,
[42:48] what you think about this?" Because they
[42:50] have Everybody has a different
[42:51] formation. You want to see which
[42:52] formation might make sense for you.
[42:54] All right, question.
[42:55] So, as you can tell, you have all those
[42:57] uh members on the team. Do you have them
[43:00] specifically work on that task or is it
[43:02] like a team thing where
[43:03] It's team thing. Everybody helps
[43:04] everybody.
[43:05] Where do you find these people? Wait,
[43:06] can you say that again?
[43:07] Everybody helps everybody. Yeah, yeah,
[43:08] yeah. Yeah, if you're only If you're If
[43:10] someone only does one thing, they're a
[43:12] little useless.
[43:13] Okay. And okay.
[43:14] Yeah. Yeah, like today, for example, my
[43:16] channel manager is is doing some clips.
[43:18] Okay.
[43:19] You know what I'm saying? You know, but
[43:20] like everybody helps everybody.
[43:21] I also believe that like
[43:23] You talking to him?
[43:24] No, no, no, no.
[43:25] [laughter]
[43:26] Okay.
[43:27] But, I was just saying like I personally
[43:28] tell people that it's also good to know
[43:31] a little bit certain other people's jobs
[43:32] just in case like we have multiple
[43:34] 100%. Yes. He's not even a cameraman. He
[43:37] used to run operations. So, but he could
[43:39] also run camera.
[43:42] So, where you find these people?
[43:44] Um referrals usually for me. I'll ask
[43:46] people.
[43:47] Yeah.
[43:48] How How How long do you think you go
[43:50] through trial and error finding somebody
[43:51] that's like good? Cuz like people people
[43:53] can say they do things, but you know
[43:55] work ethic is kind of like consistency
[43:57] is like really
[43:59] important.
[44:00] Um we could We talk about that off
[44:01] stream cuz it's a little tough. Okay,
[44:03] let me give you an example, all right?
[44:04] As As grow in streaming, you going to
[44:06] want to certain risks. And now we're
[44:07] talking a little bit about money, so I
[44:08] need everyone to pay attention. I know
[44:10] money sounds like the thing you do to
[44:11] get Ferraris, but this is not true.
[44:13] Money is a thing that's going to make
[44:14] your ideas come to life. Some of you
[44:16] guys have some really big ideas, some
[44:17] things you want to try, but you can't
[44:18] pull the trigger. Why? Cuz it's a huge
[44:20] risk. Certain risks are worth taking,
[44:22] others aren't. I'm going to give you two
[44:23] examples. This is a risk that had paid
[44:25] off for me. So, first time I went to the
[44:27] Arctic, first of all, I bet my chat that
[44:29] I could survive in the Arctic. They
[44:30] said, "No, you can't." I said, "All
[44:31] right, bet."
[44:32] crazy.
[44:32] Yeah, I booked a trip, and I knew I was
[44:35] probably going to lose money across
[44:36] flights. The north is super expensive,
[44:39] um etc. etc. We'll get into the
[44:40] expenses, but it made some money,
[44:42] though. On the YouTube, the video
[44:44] actually performed really well, so I was
[44:45] able to get almost $7,000. And then the
[44:47] actual Twitch stream of it got $17,000.
[44:50] Which sounds good. A couple interesting
[44:52] factors, though.
[44:54] Two years ago, this number would have
[44:56] said 50,000. So, ads are down.
[44:58] And it's not cuz I'm running less ads,
[44:59] it's just that's just the na- that's the
[45:01] nature of Twitch. Twitch doesn't
[45:03] currently have a system where they could
[45:05] have higher CPMs and lower CPMs like
[45:06] YouTube. So, overall, ads are just lower
[45:08] than they are. I know that going into
[45:09] it, that's part of the risk. So, I'm
[45:11] making anything from like what, $24,000
[45:13] on this? All I had to do is not spend
[45:15] $24,000, and I at least don't lose money
[45:18] on the idea I'm really passionate about.
[45:21] This is from one stream?
[45:22] Yes.
[45:23] How much did you make?
[45:24] So, here are the expenses. So, between
[45:25] the hotels, flights, clothing, car
[45:26] rentals, and camera supplies, luckily,
[45:29] on that day, I made money. Now, you
[45:30] we're not accounting for, obviously,
[45:31] like staff expenses and stuff like that,
[45:32] and how much time we dedicated we could
[45:33] have spent on anything else, opportunity
[45:34] cost. This is just what we spent on this
[45:37] opportunity. For me, it's okay to lose
[45:39] money if it's going to get eyes in your
[45:42] direction.
[45:43] For me, the Arctic was a solo thing I
[45:45] tried that I genuinely believed in. I
[45:47] really wanted to challenge myself, and
[45:49] so if I lost money, I lost money, but
[45:50] let me try my best to maximize, okay?
[45:52] We're going to talk a little bit about
[45:53] the best way to do that in a second, but
[45:55] this is an opportunity that worked out.
[45:56] Let me give you an example of an
[45:57] opportunity that did not work out. So,
[45:59] this time I'm co-streaming. I make 2,000
[46:02] off the YouTube. I'm making 3,000 off
[46:04] the video. So, this is the stream, this
[46:05] is the video, and I'm making 16,000 off
[46:08] the Twitch.
[46:09] It's not a bad shout, but this time
[46:10] we're not in the Arctic, we're in the
[46:12] Amazon. Things are a lot more expensive
[46:14] and a lot more remote.
[46:15] And the expenses looked a little bit
[46:17] different.
[46:19] So, this is an example of a bet that
[46:22] financially didn't pay off, but
[46:23] content-wise went ballistics.
[46:26] These are worth doing. If you can afford
[46:29] to eat it, these are worth doing. And
[46:33] you might be asking yourself the
[46:34] question of okay, how can we make the
[46:37] how can we reduce the risk of doing some
[46:39] of these big events?
[46:41] Boom! Ads! But not the ones you see on
[46:44] Twitch and YouTube, the ones the
[46:46] sponsors that people pay for. I'mma ask
[46:48] you guys a question. Who here reached
[46:50] out to brands before coming to Stream
[46:52] University?
[46:55] Eight people.
[46:57] Is the I I met I was talking to Malik.
[46:59] She showed me she messaged 50 brands.
[47:01] Half of them responded. I'm talking
[47:02] about like Target responded.
[47:04] You know what I'm saying?
[47:05] You're you're at Stream University. This
[47:07] is the talk of the town. You know what
[47:09] I'm saying? You're not reaching out to
[47:11] Samsung and DJI and Fortnite to see if
[47:15] potentially they might be interested in
[47:17] supporting something you want to do. So,
[47:18] I literally reached out to all the
[47:20] brands that I know and Fortnite came
[47:22] back and said they want to do something
[47:23] to help some students. So, we will
[47:24] actually be finding two streamers that
[47:26] have not had a brand deal before
[47:28] to do their first brand deal with me a
[47:30] little bit later today.
[47:33] Okay?
[47:35] [applause]
[47:36] But like [cheering]
[47:37] I could have said nothing. I could have
[47:38] not asked. You know what I'm thinking?
[47:40] Okay, Agent, well, you know some brands,
[47:41] so that doesn't count. You've done 10
[47:42] Epic deals before, so that's a little
[47:43] bit of a cheat code. This is true, but
[47:46] let me give you some examples on how to
[47:48] get some of these brand deals. And then
[47:49] I'mma walk you through how I'm going to
[47:50] execute the Fortnite one and we're going
[47:52] to pick some students to do it before we
[47:53] end class here today, okay? So, back
[47:55] when I was a wee little lad and I hadn't
[47:57] blown up on YouTube, there was a website
[47:58] called FameBit. You It's like you had to
[48:00] apply for ads. I think the
[48:01] StreamElements has it now. Uh FameBit
[48:03] got bought by YouTube. Now it's called
[48:05] YouTube Brand Connect. If you guys are
[48:06] on YouTube, you probably heard of it
[48:07] through there. Brand Connect. So, it's
[48:08] YouTube's platform where you can apply
[48:10] for ads. Essentially, if I wanted money,
[48:12] I would see a scale on the website. I'll
[48:14] say, "I want to advertise this scale.
[48:16] This is how I'm going to do it." I send
[48:17] them a little paragraph or two. This is
[48:19] pre-AI, so you have to know how to
[48:20] write. And then, you send submit and you
[48:22] get a brand deal. I just reached out. At
[48:24] the time I was broke. I was looking for
[48:26] anything. $250 to sell a scale to 10,000
[48:28] people, I'll do that, gang. All right? I
[48:30] need some bread. I was broke on campus
[48:31] at the time.
[48:33] That's just reaching out. The second
[48:34] thing, have you tried asking them?
[48:36] No, no. Seriously though, you like you
[48:38] are completely underestimating how much
[48:41] I have talked to brands that have
[48:42] literally told me
[48:44] um we only work with the biggest
[48:45] streamers. I've talked to brands where
[48:47] they said, "We only work with the
[48:48] smallest creators. We like doing small
[48:49] deals. We don't want to do anything too
[48:50] big." If you are not asking, you are
[48:53] selling yourself short.
[48:55] Uh third is management. You'll get a lot
[48:56] of inbound deals, right? For me, there's
[48:58] a there's a lot of deals that come in.
[49:00] Honestly, Epic is a lot of them. Where
[49:02] like they'll reach out to your your
[49:03] management and say, "Do you have any
[49:04] gamers in your roster that are
[49:06] interested in doing this brand deal?"
[49:08] So, if you, you know, you can find some
[49:09] good management, that's a whole separate
[49:10] conversation, you'll get some brand
[49:12] deals through that. Develop
[49:13] relationships.
[49:15] I had a brand deal a month ago where all
[49:17] I had to do was show them that I
[49:18] actually use the product. I pulled the
[49:20] laptop out. I was like, "I I use this."
[49:22] It got me a second brand deal. Building
[49:25] relationships, once you do a brand deal,
[49:26] chopping it up with the people that was
[49:28] there, you know what I'm saying? Hi,
[49:30] telling them some of your ideas, getting
[49:31] to know them a little bit. This is how
[49:32] you spin back. You don't want to be
[49:33] one-and-done type of guy, okay? And
[49:35] then, obviously, proof of concept.
[49:37] Streamy University
[49:38] uh it had like some, you know, some big
[49:40] support from brands, stuff like that,
[49:41] last year. But did you see that page
[49:43] where he showed all the all the brands
[49:45] this year?
[49:46] He proved it worked. So, even though it
[49:48] was Kai Cenat, one of the biggest
[49:49] streamers, and this is one of his
[49:51] biggest ideas, he still had to prove
[49:53] even Kai had to prove his idea worked
[49:55] before our brands were willing to jump
[49:56] in and help. And now that they know it
[49:57] works and they love the concept of it.
[49:59] So we're crazy next year.
[50:00] Exactly. So this also means like if you
[50:03] have a big idea, sometimes you got to
[50:04] bite the bullet and go to the Amazon and
[50:06] till you lose $20,000 because next time
[50:08] you might be able to make some money on
[50:09] it.
[50:11] Um okay. So I will say and I'm going to
[50:14] use the Fortnite example to kind of walk
[50:15] you guys through what you should and
[50:17] shouldn't do. Um I'm I'm even going to
[50:18] show you the brief if you guys haven't
[50:20] seen it before on like what they'll
[50:20] usually send you and what the
[50:21] communication looks like. Um the first
[50:23] question you do when you ask you get a
[50:25] brand deal, please
[50:26] please ask this question, please. What
[50:28] would be a successful integration for
[50:31] you? If you do not know what they want,
[50:32] you will struggle to do a successful
[50:34] one. This is just facts. So the first
[50:35] question I asked Fortnite, yo what looks
[50:37] good to y'all? Like what would you like
[50:38] to see happen? And they're trying to
[50:40] promote the sprites. So you mean they're
[50:41] all around campus and stuff like that.
[50:43] This So okay, boom. They want to focus
[50:45] on sprites. What about the sprites? Oh,
[50:47] the fact that you could trade them, the
[50:49] fact that you could own them and they're
[50:50] permanent now. It's a new season. The H1
[50:52] has different things. Some of them are
[50:53] really rare and hard to get. Okay, cool.
[50:54] Okay, cool. I'm learning all this. I'm
[50:55] learning all this. I'm farming
[50:56] information because
[50:57] when the brands trust you, they're going
[50:59] to let you cook on your stream, they're
[51:01] going to pay you to just creatively
[51:03] integrate it into the content that
[51:04] you're making already.
[51:05] this is an ad for them.
[51:06] Correct. And the ad I do with the two
[51:08] students later will be the actual ad for
[51:10] them.
[51:10] I got you.
[51:11] But but like if they don't trust you
[51:13] because you've never done it before,
[51:14] sometimes it's hard to get that. Has
[51:16] anybody worked with a brand that was a
[51:17] little bit like, you know, they wasn't
[51:18] let you do what you wanted to do? They
[51:20] wanted to do it their way. It it sucks
[51:21] sometimes. It happens. It happens to me.
[51:23] It happens to everybody. It's not a good
[51:24] experience. But when you can find brands
[51:26] that trust you to just cook up
[51:28] cook up, you feel me? And don't sell,
[51:30] bro. Cuz when you sell, they're going to
[51:31] look at me next time like I'm a sell.
[51:34] Cuz they're going to be like, "No,
[51:34] streamers they don't do brand deals
[51:35] well." So when you do a good brand deal,
[51:37] you put on for everybody else. You make
[51:39] them way more likely to spread the
[51:40] wealth upon anybody else. So you want to
[51:42] ask that first question. Then you want
[51:44] to ask a second question. What are the
[51:46] talking points? This is important
[51:48] because sometimes it's going to be hard
[51:49] to fit the talking points into the thing
[51:51] you're doing. And if that is the case,
[51:53] it's cool to say no. So, I'm going to
[51:56] show you an example of the deliverables
[51:57] in the brief, and I'm going to walk you
[51:59] through like this is what the brands
[52:01] will send you when you get a brand deal.
[52:03] What I like to do is I put it on a side
[52:05] monitor, you know what I'm saying?
[52:06] You'll have the talking points, and
[52:07] you'll have all the facts. The first
[52:09] thing they're going to do is explain the
[52:10] thing that they're promoting. If it's a
[52:12] game like Epic Fortnite, it's going to
[52:14] be a new season. New season, new fun
[52:17] stuff. This is the fun stuff. Look, they
[52:18] got Sprites. What do they do? All right,
[52:20] well, they're rare, and they got this,
[52:21] and we're going to have them all across
[52:22] campus, but for this, you're going to
[52:23] give away a couple brand deals. Okay,
[52:25] that's awesome. Where can you get them?
[52:26] They're going to tell you where you get
[52:27] them.
[52:28] I cannot explain this enough, guys.
[52:30] If you do not understand the thing
[52:32] you're trying to sell, you will do such
[52:34] a bad job. I have met so many streamers
[52:36] that don't look through the brief. They
[52:39] get on there, they're doing a brand
[52:40] deal, they don't know what they're
[52:41] talking about. And it could be kind of
[52:43] like funny in a comedic way, but you're
[52:45] not getting that brand deal again.
[52:47] They're not going to spin back and want
[52:48] to do something with you again. So, it's
[52:49] it's worth your time to understand what
[52:51] exactly it is. In fact, I mean, come on,
[52:54] gang, it's money, bro. Download the game
[52:56] and play it. Download the game, play it,
[52:58] try it. If it's some IRL thing, get the
[53:00] product. Try the product before you say
[53:01] yes to some of these things. It's worth
[53:03] actually testing it. And so, obviously
[53:05] last night I'm I'm looking through this,
[53:07] making sure I understand how everything
[53:08] works, and then obviously I'm going to
[53:09] have to I'm going to break this down to
[53:10] whoever we end up picking here today. Um
[53:13] but you want to understand how they
[53:15] work, where you get them. Um you got to
[53:17] extract them. Okay, there's certain
[53:19] concepts you got to extract them before
[53:20] you die, otherwise you lose them.
[53:21] They're permanent this time. They've had
[53:22] them in the past. Okay, now we got the
[53:24] stream requirements, okay?
[53:26] A lot of this stuff is pretty simple,
[53:27] but if you do not do them, they will
[53:29] text you during the ad really upset,
[53:31] okay? Because for some of these things,
[53:33] you can get sued. So, the title has to
[53:36] include Fortnite Sprites. Okay, this is
[53:38] what we're doing. Include Fortnite
[53:39] Sprites in the title, okay? And the
[53:41] disclosure, FTC disclosure, you have to
[53:43] tell people, "Yo, this is a sponsored
[53:45] segment." Okay? This is a sponsored
[53:46] segment. And this is, by the way guys, a
[53:47] sponsored segment. Okay?
[53:49] And you want to do that on stream, too.
[53:50] Now, I'll be honest, you probably can
[53:51] get away with it if you're a small
[53:52] streamer, but the bigger you get, you
[53:54] generally they will be on your butt if
[53:56] you do not do that part. And honestly,
[53:57] just for your stream, too, it's good to
[53:59] let people know when they're being sold
[54:00] something. Okay?
[54:01] Um so, for this one it's actually pretty
[54:03] compact. Sometimes they'll have panels
[54:05] in your Twitch. Sometimes they'll have a
[54:06] pinned comment. Sometimes they'll have
[54:08] different deliverables. It's all part of
[54:09] the package that you're selling to them
[54:11] when you're getting the actual brand
[54:12] deal. Okay? And so, this is the part
[54:14] that I would usually have up. These are
[54:16] the key talking points. I know it looks
[54:18] like a lot, but it really isn't. They're
[54:19] just explaining what the sprites do, the
[54:20] specific sprites with different
[54:22] rarities, what they're called, and what
[54:24] different uh things it is. So, like the
[54:25] mythic sprite deploys a shield bubble
[54:27] every time you're um using a healing
[54:30] item. So, you want to memorize
[54:32] everything in a bullet points. Okay?
[54:34] But, if you forget them, you know what
[54:35] I'm saying, in between games, stuff like
[54:36] that, take a look, remind yourself. You
[54:38] should understand how they work, but
[54:39] sometimes it's they say mad talking
[54:41] points, so it's not always the easiest
[54:43] to follow along with, but
[54:45] don't forget this part, bro. It's It's
[54:47] way harder to build It's It's way easier
[54:49] to maintain a relationship and do mad
[54:51] brand deals with the same brand than to
[54:53] find new brands every time. And there's
[54:56] not a ton of brands. There's only
[54:58] certain amount spending a good amount on
[54:59] streams, so you want to pay attention to
[55:01] those and focus on those.
[55:03] In fact, to the point where if I see a
[55:05] brand I like do a brand deal with
[55:07] somebody else, I'll reach out.
[55:09] I'll say, "Yo, I have this idea. Are you
[55:10] interested in par- partnering in this
[55:12] idea?" You know what I'm saying? And
[55:14] that's just You know they're spending
[55:15] money. If they're spending money in
[55:16] content, they have a department for it.
[55:18] If they have a department for it, they
[55:19] have a budget for it. And if they have a
[55:21] budget for it, why can't it be you, bro?
[55:24] All right.
[55:26] Um and then on the bottom, there's
[55:28] usually the do's and don'ts. So, certain
[55:30] brands are going to have certain do's
[55:32] and don'ts. Maybe don't call it a skin
[55:34] if they prefer it called a costume.
[55:36] Maybe don't call it a character if they
[55:37] prefer it's called a hero. Maybe don't
[55:39] swear, you know? Maybe don't do anything
[55:41] that's, you know, not ideal for kids if
[55:43] you're playing a a video game that's
[55:44] like 12 plus something like that. So,
[55:46] this is like really obvious stuff, but
[55:48] we've all I mean, we've probably all
[55:50] been guilty of it at least once
[55:51] accidentally breaking them. It's not the
[55:53] end of the world, but it can be actually
[55:55] depending on what it is, you know? If
[55:56] you're doing a Samsung ad and you
[55:57] accidentally show Apple product, you're
[55:59] pretty much fried. So,
[56:01] um you want to pay attention to some of
[56:02] the stuff. They'll tell you all that in
[56:03] the do's and don'ts. So, it's not that
[56:05] scary. I know it's kind of like a lot of
[56:06] text. I wouldn't do this to you in a
[56:07] presentation, but they'll send you this
[56:09] just so you know everything to do. So, a
[56:10] background on what it is that you're uh
[56:12] about to be doing for the sponsorship,
[56:14] the talking points, and then a little
[56:15] bit more about the actual product itself
[56:17] in this case, which is the Sprite.
[56:20] So, not that scary, right?
[56:22] No.
[56:22] Has anybody here not done a brand deal?
[56:25] This guy.
[56:27] Interesting. Okay, good. I'm going to
[56:29] talk to you guys before we end class.
[56:31] Okay. So,
[56:34] anybody here not have management?
[56:36] Or or an agency? All right, so you guys
[56:38] want to focus up on this part.
[56:40] [cough]
[56:40] Yo, can we quiet down real quick? We're
[56:41] almost done.
[56:42] All right. When you guys So, we talked a
[56:46] little bit about short form, long form,
[56:48] and streaming, right?
[56:49] Now you're reaching out to a brand.
[56:51] You're not just a streamer. You're not
[56:53] just doing a one to hour segment.
[56:56] Now you have a presence on Instagram cuz
[56:58] you've been posting reels, so you can
[56:59] include the IG story as part of the
[57:00] package. That's good bread. Now you can
[57:03] include the TikTok and the reel as part
[57:05] of the package. That's actually the best
[57:07] bread currently. Yo, I Listen to me, but
[57:10] please trust me. I talk to a lot of
[57:11] brands.
[57:12] Currently in 2026 in this current month
[57:14] and day and hour,
[57:16] brands are more excited to spend money
[57:17] on shorts than actual streams. This is
[57:19] true. I've talked to brands that said,
[57:21] "I want to do the stream." And they
[57:22] said, "Do you want to do a short?" I'm
[57:24] telling you the truth. All of them they
[57:26] their brains don't completely understand
[57:28] content all the time. They see see views
[57:30] on Twitter and TikTok, and they think
[57:32] those are like
[57:33] the same impressions as your concurrent
[57:35] viewers on Twitch. So, it just looks
[57:37] sexier to the suits to see this really
[57:39] big number of impressions which you can
[57:40] get on shorts. This is just factually
[57:42] true. So, even though the influence
[57:44] isn't as crazy on shorts, you have a
[57:46] stronger influence, a deeper community,
[57:48] more emotion, streaming. That's not how
[57:50] they see it. So, we know how they see it
[57:53] and if this can help fund your big
[57:54] ideas, applying all these concepts,
[57:57] focusing on shorts and long-form, net
[57:59] How do I tell you? I will make more on a
[58:01] TikTok IG Reel ad than I will on a
[58:05] Twitch ad.
[58:07] And I barely spend time on IG. Like, I'm
[58:09] I'm forcing myself to spend more time on
[58:11] that platform. I'm posting two Reels
[58:12] today.
[58:13] So, please do not underestimate how much
[58:15] money can be made because the the the,
[58:17] you know, the native ads on TikTok suck.
[58:19] So, you might be thinking there's no
[58:19] money there. The biggest ad I've ever
[58:21] done in my life was a TikTok.
[58:27] [applause]
[58:29] Hey, Lacey.
[58:30] This class is not married like this is
[58:31] not designed for you. That's [ __ ] up.
[58:34] [laughter]
[58:41] Okay, last thing I want to say
[58:43] is before we pick the students,
[58:45] you always want to ask for feedback.
[58:46] This makes you look good. Feel me? Not
[58:48] only does it make you look good, it's
[58:49] going to help you improve. What could I
[58:51] have done better? Oh, well, they didn't
[58:53] like the part where it was lagging.
[58:54] Maybe fix up the connection, but they
[58:56] loved the part where you talked about
[58:57] this.
[58:58] If you're not ask you even Asking is
[59:00] something that only 5% of people do.
[59:02] Immediately, they're going to say, "Oh,
[59:03] this is a serious guy."
[59:05] And when they take you serious, they're
[59:06] going to spend serious money on you.
[59:07] This is facts, okay?
[59:09] Please make sure to ask for feedback.
[59:11] It's probably one of the most easiest
[59:12] things you could do that's going to make
[59:13] them want to spend back.
[59:15] Okay. All right. Sorry, that was a lot.
[59:17] So, I know that was a lot of THOUGHT YOU
[59:18] GUYS.
[59:19] [cheering]
[59:23] OKAY, BEFORE WE HEAD OUT OF HERE CUZ WE
[59:25] are
[59:26] Appreciate it. Before we get out of here
[59:27] because we're running a little bit late.
[59:29] Can everybody who has never done a brand
[59:31] new before please put your hands up?
[59:34] Never done it.
[59:35] Okay, interesting.
[59:37] Um, all right, I'm going to have you
[59:38] guys meet me in the front of the class
[59:40] and then we'll probably just oh my god,
[59:42] I forgot we're giving away a surprise.
[59:48] Huh?
[59:50] Okay.
[59:51] All right, so we actually don't know how
[59:53] to say get this way.
[59:54] Hold on. I can't just handle it like
[59:55] that. I can't just handle it like that.
[01:00:05] Maybe I should ask.
[01:00:09] [laughter]
[01:00:10] I don't I don't have a quiz prepared cuz
[01:00:12] I didn't think we was going to have time
[01:00:12] for that. Um, look, I'll have everybody
[01:00:15] that doesn't have a brand new meet me in
[01:00:16] the front. I'm going to ask some
[01:00:17] questions and stuff like that. Everybody
[01:00:18] else, you are excused to go. We're
[01:00:19] running a little bit late so you guys
[01:00:20] are good. Okay.
[01:00:22] All right. I let MY CHAT DECIDE AND it
[01:00:25] was like a
[01:00:26] almost unanimous.
[01:00:27] Between who? Me and who?
[01:00:29] PIT BULLIE, CONGRATULATIONS.
[01:00:33] YEAH, PLEASE DON'T LET PEOPLE STEAL IT
[01:00:34] THOUGH. People are stealing these.
[01:00:37] Chat loves you.
[01:00:44] Yeah, she was locked in. That's a good
[01:00:45] pick. I can't lie.
[01:00:46] Okay,
[01:00:48] this is the group you've never done a
[01:00:49] brand new before.
[01:00:51] Okay, interesting. All right.
[01:00:52] Okay, first thing I would like to say
[01:00:54] amongst the people who have never done a
[01:00:55] brand new before, we got gamers in here
[01:00:56] hopefully.
[01:00:56] Yeah, I'm a gamer.
[01:00:58] Do people here play Fortnite?
[01:00:59] Yeah, I love Fortnite. I love Fortnite.
[01:01:03] Okay, eliminating.
[01:01:04] Yeah.
[01:01:05] That would have been on the do's and
[01:01:05] don'ts.
[01:01:07] I love Fortnite.
[01:01:11] You were top 100 in Fortnite?
[01:01:13] You've never done a brand new?
[01:01:17] Interesting.
[01:01:19] Okay, so
[01:01:21] 75% of people are currently saying
[01:01:23] Everett. So Everett, congratulations.
[01:01:26] So
[01:01:27] thank you. There's going to be two.
[01:01:29] Okay.
[01:01:29] There's going to be two, chat. We need
[01:01:30] I think you need to pick, bro.
[01:01:31] So I don't mind I don't mind having a
[01:01:33] good gamer with me, though.
[01:01:34] I'm a good gamer.
[01:01:37] I'm a good gamer. Listen, I'll beat him
[01:01:40] in this [ __ ]
[01:01:41] One V one. Hey, on God, I'll beat that
[01:01:44] boy one V one.
[01:01:46] [laughter]
[01:01:50] Deserve this [ __ ] bro. It's your turn.
[01:01:52] Chat Chat's going to say the names they
[01:01:53] know, but I feel like it's going to be
[01:01:54] fire to give the opportunity to somebody
[01:01:55] new. I didn't I didn't I don't know if I
[01:01:57] probably choose myself. I'm AJ, by the
[01:01:58] way.
[01:01:58] Good day.
[01:01:59] Good day. Nice to meet you.
[01:02:07] Okay, you know what? We're going to pick
[01:02:09] you because I had a conversation with
[01:02:11] you and she was talking about wanting to
[01:02:12] do different types of content. So this
[01:02:14] is going to be a good pull. I know, but
[01:02:17] I don't do Fortnite. FORTNITE IS
[01:02:18] DIFFERENT, BRO.
[01:02:19] [laughter]
[01:02:20] WHAT ABOUT ME?
[01:02:21] YEAH.
[01:02:22] WELL, CONGRATULATIONS.
[01:02:24] OKAY, WELL, I'm sorry. We we cannot pick
[01:02:26] you, bro, but but if you're in my next
[01:02:28] class we have a even crazier giveaway.
[01:02:30] All right, bro.
[01:02:30] Yes.
[01:02:31] You going to pick me?
[01:02:32] If you're in it. Yeah, maybe. Possibly.
[01:02:33] We'll see.